MARKETING, SPONSORSHIP & BRANDING OPPORTUNITIES

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MARKETING, SPONSORSHIP & BRANDING OPPORTUNITIES
MARKETING,
     SPONSORSHIP &
     BRANDING OPPORTUNITIES
     You know that the AAMI eXchange is the
     place to be…
     But how can you increase your exposure to be sure that you
     stand out to HTM professionals? AAMI eXchange offers a variety
     of marketing opportunities to help you do just that—and in a
     way that fits your style and budget. This brochure describes the
     numerous content delivery, networking and branding
     opportunities available for the conference.
     Thought leadership, content delivery, networking and branding
     opportunities available at AAMI eXchange to fit your style and
     budget!

12
                                                       Prospectus Updated
                                                                   9.28.21
MARKETING, SPONSORSHIP & BRANDING OPPORTUNITIES
Sponsorship Levels &
                                       Platinum         Gold         Silver       Bronze
Benefits

Cost*                                    $20,000       $16,000      $10,000       $7,000
Your logo on the AAMI eXchange
home page with a link to your
website
Recognition in all conference
promotional materials

Expo Hall Entrance Recognition

Additional priority point(s)
for space selection for AAMI
eXchange 2023 (Long Beach, CA)
Social media mentions leading
up to the conference (Facebook,
Twitter, etc.)
One-page insert (8½” x 11” max.)
or one small give-away item
placed in the conference tote bag
Recognition on sponsor signage
in the convention center
Half-page 4-color ad in the
Digital Onsite Program Guide
Full-page 4-color ad in the Onsite
Program Guide - Digital
AAMI eXchange website banner
ad

One email blast

NEW Recoginition in AAMI News

Two complimentary full
conference registrations

Billboard in the convention center

Prominent recognition of
platinum sponsorships in the
convention center                                                                             13
Note: These sponsorship levels and benefits are separate purchases and not an added benefit
to a totalsponsorship investments.
MARKETING, SPONSORSHIP & BRANDING OPPORTUNITIES
DIGITAL OPPORTUNITIES
     Website Banner Ads                             New Innovation Listings
     Purchase a banner ad on the AAMI               Feature your latest equipment or services
     eXchange website and increase your             in the special “New Innovations” section
     exposure. There are two options available:     of the Digital Onsite Program Guide. Each
     Header Banner 468 x 60 pixels; or Sidebar      listing includes your company name and
     200 x 200 pixels. Banner will display from     booth number, the name of the new
     point of purchase until July 1, 2022.          product or service, a description (35-word
     $750 each                                      maximum), and a color product photo (if
                                                    applicable).
     Mobile App Rotating                            $250
     Banner Ads
     Drive traffic to your booth. Appearing         New! Digital Onsite Program
     at the top of pages on the app, rotating       Guide Advertising
     banner ads provide you with maximum            The NEW AAMI eXchange Digital Onsite
     exposure.                                      Program Guide is a one-stop-shop for
     $500 each, 10 available                        everything eXchange related, from
                                                    education and events, to exhibitors and
     Mobile App Primary Sponsor                     sponsors, get maximum exposure by
     (Includes logo on splash page and              advertising. Placement of a four-color ad
     placement of a banner ad in app)               is determined on a first-come, first-served
     Prominent company advertisement in the         basis.
     mobile app.
     Add:                                            Size/Position                  Exhibitor
        • NEW: Three push notifications during      Quarter Page, 4-color          $500
           the show
        • NEW logo and link to company              Half Page, 4-color             $900
          website in pre-show email blasts           Full Page, 4-color             $1,400
          promoting mobile app (minimum of
          three emails).                             Inside Front Cover             $2,000
     $5,000                                          Inside Back Cover              $2,000
     Mobile App Push Notifications                   Outside Back Cover, 4-color    $3,000
     Capture the attention of attendees
     directly through their mobile device. Push
     notifications give the direct opportunity to
     send a personalized message to attendees
     via their mobile devices. Promote your
     booth, let them know of a giveaway…the
     options are limitless.
14
     $500 for three, 1 per day
ONSITE BRANDING AT
AAMI eXchange
Note: These opportunities do not count toward sponsorship packages

Walk-In Slide at Main Stage                     Gobo with Your Company Logo
Presentations                                   Be in the spotlight! Prominently display
Saturday, June 4; Sunday, June 5;               your company logo at the entrance of
Monday, June 6                                  the Exhibit Hall in the Henry B. Gonzalez
Be a part of the PowerPoint slide show          Convention Center.
viewed by attendees. Maximum of 10              $1,500 each
ads will display on a rotating basis for
at least 15 minutes prior to the start of       Hotel Room Drops
each Main Stage Presentation. Limit one         (Friday, June 3 or Saturday, June 4 night)
slide per company.                              Have your item delivered directly to
$500 each                                       the hotel rooms of all AAMI eXchange
                                                attendees staying at the one of the
Billboard                                       conference hotels (Grand Hyatt San
Strategically placed inside the Henry           Antonio, Marriott Riverwalk and Marriott
B. Gonzalez Convention Center, these            Rivercenter). Just ship your items (subject
highly visible two-sided billboards draw        to AAMI approval) to the hotel and AAMI
attendees to your company—and your              will ensure that they are delivered to the
booth. You can supply your own 4-color          rooms of all guests in the AAMI room
art or simply supply your logo and a            block. There will be only one room drop
tag line (maximum 15 words), and we’ll          per night.
design a billboard for you at no additional     $5,500 under door/$7,500 in room
cost. Limit two per company. NOTE:
(Artwork must be received by April 1,           Backlit Panel Boxes
2022 deadline or you will be charged an         These highly visibility ad panels are
additional $250 per sign.)                      placed in locations with heavy traffic,
$1,750 each                                     so your product can shine and be seen.
                                                You provide the artwork, graphics and
Aisle Sign – Expo Hall                          ad layout, and we’ll do the rest. We will
Your logo will appear at the bottom of          reproduce your ad on translucent panels
each double-sided aisle sign hung from          and install it in a light box at the show.
the ceiling of the exhibit hall, so attendees   These 8’ ads won’t be missed!
will see it every time they look up. Your       (Artwork must be received by April 1,
logo will be 12” high.                          2022 deadline or you will be charged an
$5,000 exclusive                                additional $250 per sign.)
                                                $2,200 each                                   15

                                                AAMI EXCHANGE SHOW MANAGEMENT
                                                      703.253.8267  eXchange@aami.org
Window Clings                                 Escalator Clings & Runners
     Based on size and location. Limited           Based on location
     quantity available.                           Increase your logo or message visibility
     Place your message front and center.          with your brand on the sides of escalators
     You supply the ad artwork and we will         as well as a runner down the middle,
     produce the vinyl clings and place them in    located in central locations throughout the
     our heaviest traffic areas. Buy in multiple   Henry B. Gonzalez Convention Center.
     locations for even more impact.               $3,500–$5,000
     $2,000–$3,500 each
                                                   4-Sided Column Wrap
     Floor Clings                                  At 8 ft. high, these won’t be missed
     Your company logo and message will            inside the Henry B. Gonzalez Convention
     be printed on a cling to be placed on         Center. We print your ad on a 4-sided
     the floors at the Henry B. Gonzalez           panels that wraps around columns for
     Convention Center. (4ft x 4 ft)               maximum exposure. You provide us with
     $1,600 each                                   your digital art and layout, and we will
                                                   take it from there.
     Lobby Banners                                 (Artwork must be received by April 1,
     Based on location                             2022 deadline or you will be charged an
     Create impact with your brand and be          additional $250 per sign.)
     noticed daily with banners located in         $2,500 each
     prime locations near the exhibit hall.
     $2,500–$5,000

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ATTENDEE ESSENTIALS
Note: These opportunities do count towards sponsorship packages

Attendee Tote Bags                            Cellphone Charging Station
Be by attendees’ side—literally! Your logo    Your company logo will be displayed on
on the official AAMI eXchange tote bag        the charging station for attendees to see
will remind attendees that your company       every time they charge their device within
is within reach throughout the conference     the convention center.
and beyond.                                   $5,000 per station
$10,000 exclusive
                                              Pen with Highlighter
Badge Holders                                 Price includes your logo in any one PMS
Want great visibility? Bright name badges     color. Your logo appears on a pen given
featuring your company’s logo will be         to every attendee.
worn by attendees throughout the four-        $3,000
day event.
$7,500 exclusive                              Hydration Stations
                                              Keep attendees refreshed and hydrated
Wi-Fi                                         throughout the conference. Includes logo
Help all attendees stay connected at          on the signage at water stations in the
AAMI eXchange as the Official Wi-Fi           convention center and the option for
sponsor. Wi-Fi access areas will include      sponsor to supply and ship water bottles
all of the convention center public areas,    directly to show site.
concourses and meeting rooms at the           $5,000 exclusive
Henry B. Gonzalez Convention Center.
Includes:                                     You Decide! Promotional item
  • WiFi network branded with company        for Conference Attendees
                                              Here is your chance to get creative! Place
    logo
                                              your company’s branded item in the tote
  • Company logo on signage the
                                              bag. Items are provided by your company
    includes WiFi login instruction
                                              and subject to AAMI approval. Limit of 10
  • Logo and link placement on AAMI
                                              opportunities.
    eXchange website
                                              $1,500 for each item
  • Sponsorship recognition in onsite
    program guide
$15,000 exclusive

Hotel Key Cards
Your company logo displayed on each
room key at all AAMI hotels—attendees
won’t leave their rooms without you.
$8,500 exclusive                                                                           17

                                             AAMI EXCHANGE SHOW MANAGEMENT
                                                   703.253.8267  eXchange@aami.org
THOUGHT LEADERSHIP
     Main Stage Presentation                        IoTXperience - Expo Hall Floor
     Saturday, June 5; Sunday, June 6;              As health technology moves towards
     Monday, June 7                                 more and more connected devices, new
     Be center stage at one of the Main Stage       business models are emerging in response.
     Presentations. The opportunity includes        Security risks need to be addressed,
     your logo on signage and projected onto        data analytics need to be leveraged for
     the screen. The opportunity includes your      improved patient care, and the regulatory
     logo on signage, on the AAMI eXchange          aspects need to be clarified.
     website. Your logo will also be on screen      Explore these challenges and
     prior to the start of the session.. Have       opportunities through several different
     sponsor representative welcome attendees       engagement models in the IoTXperience.
     with a scripted three-minute introduction.     Exhibiting companies may choose to
     $7,500 per session                             participate in one or more of the areas:
                                                    presentation in the theatre, think tank
     Education Breakout Session
                                                    areas where products or services may
     With more than 60 education sessions
                                                    be discussed and explored in a deeper
     to choose from, your company will be
                                                    manner, display areas for IoT products or
     recognized in the Digital Onsite Program
                                                    services and semi-private meeting areas.
     Guide, website, mobile app, and on a
     prominent sign outside the session room.       This new experience is intended to help
     $500 per session                               generate vivid discussions, energy and
                                                    solutions for this emerging area in health
     Education Track                                technology. Secure your spot for this
     Is there a content area that is important      exciting venture!
     to your company? With 8-10 different
                                                    Option Available:
     education tracks to choose from, your
                                                     • Digital marketing display only
     company can become the sponsor of one
                                                       $1,000 for three days
     of the three-day tracks.
                                                     • Presentation or Think Tank area in
     The sponsorship includes:                         IoTXperience
       » Recognition in the digital program           $5,000 for three days
         guide and mobile app
                                                    NOTE: Sponsorship is based on level
       » Recognition on the AAMI website
                                                    of involvement and can be customized.
       » Recognition on a prominent sign
                                                    Contact AAMI eXchange sales team for
         outside the session room
                                                    more information.
       » The ability to introduce speakers and
         interact with attendees
       » The ability to have a table of material
         promoting your company
18     $10,000 per track for all three days
Industry Symposium                           In-Booth Theaters
Sunday, June 5 or Monday, June 6 from        Exhibitors with booths 20 x 30 or larger
6:45 a.m.– 8:15 a.m.                         may elect to have a 20 x 20 theater as
An Industry Symposium provides a             part of their booth. Pricing starts at
session-like setting in which you can        $3,000 for a 20 x 20 theater.
address AAMI’s attendees with useful         Presentations are the responsibility of the
educational information regarding            exhibitor. Contact AAMI eXchange sales
medical products, technologies, and          team for more information.
techniques. Timeslots are exclusive. AAMI
will provide the meeting room for 200,
limited AV equipment and a head table.
The sponsor must submit a suggested
topic and presenter(s) for AAMI’s review
and approval.
$3,000 per symposium

Product Spotlights–Expo Floor
Product Spotlights are a cost-effective         Saturday, June 4
way to meet with your customers and             12:30 P.M.–12:50 P.M.
prospects in a controlled, theater-like         1:00 P.M.–1:20 P.M.
atmosphere. Demonstrate your products,          1:30 P.M.–1:50 P.M.
answer questions, and drive more                2:00 P.M.–2:20 P.M.
traffic to your booth by presenting a           2:30 P.M.–2:50 P.M.
showcase in this exceptionally popular          3:00 P.M.–3:20 P.M.
venue! Located in the exhibit hall, the         3:30 P.M.–3:50 P.M.
Spotlights are 20 minutes in length and
are scheduled throughout the Expo               Sunday, June 5
hours. AAMI will provide the meeting            12:30 P.M.–12:50 P.M.
space, carpeting, podium, LCD projector,        1:00 P.M.–1:20 P.M.
projection screen, microphone, sound            1:30 P.M.–1:50 P.M.
system, and theater-style seating for 40        2:00 P.M.–2:20 P.M.
people. Time slots are exclusive and are        2:30 P.M.–2:50 P.M.
sold on a first-come, first-served basis.       3:00 P.M.–3:20 P.M.
Each exhibitor is limited to a maximum of
three non-consecutive time slots.
$1,000 per time slot

                                                                                           19

                                            AAMI EXCHANGE SHOW MANAGEMENT
                                                   703.253.8267  eXchange@aami.org
NETWORKING &
     ENGAGEMENT OPPORTUNITIES
     First time Attendees Reception                   AAMI Awards Celebration
     and Networking Event                             Saturday, June 4
     Friday, June 3                                   Each year the healthcare technology
     As a sponsor, your company will have             community recognizes leaders and
     the opportunity to have one-on-one face          innovators whose efforts have moved the
     time with First-time Attendees to AAMI           industry forward. Celebrate award and
     eXchange.                                        scholarship winners during this special
       • Opportunity to share insight about the      AAMI Awards Celebration reception with
         conference and engage potential new          an open bar and delicious food stations.
         clients                                      Exclusive sponsorship receives:
       • S ignage with your company name,              • Your logo (one-color) on the cocktail
         logo and booth number                            napkins.
       • Sponsorship recognition at the event           • Signage with your company name,
     $5,000 each (4 available)                            logo and booth number will appear
                                                          near each food and bar area
     Welcome Reception
                                                        • Sponsorship recognition at the event
     Friday, June 3
                                                          and acknowledgment from the stage
     This Friday evening reception is the big
                                                        • Recognition on AAMI eXchange
     kick-off event, providing attendees an
                                                          website, in the digital onsite guide
     opportunity to meet one another before
                                                          and mobile app
     the educational program begins. This
                                                        • Reserved seating for your company
     event includes a bar (beer and wine) and
                                                          (up to 2 tables)
     hors d’oeuvres.
                                                      $10,000 each (3 available)
       • Your
              logo (one-color) will be printed
          on the cocktail napkins.
       • S ignage with your company name,
          logo, and booth number will appear
          near the food and bar stations.
       •R  eserved seating for your company
          (up to 3 tables)
       • T hree floor clings at or near event
          (4 ft x 4 ft)
       •R  ecognition on AAMI eXchange
          website and mobile app.
       • Your company logo projected by a
20       GoBo light feature in or near exhibit hall
     $28,000 exclusive
Appreciation Reception                         Happy Hour in the Exhibit Hall
Sunday, June 5                                 Saturday, June 4
The appreciation reception includes an         Happy Hour in the Expo Hall are known to
open bar (beer and wine), hors d’oeuvres       attract some of the largest crowds of the
and food stations.                             entire conference. Attendees will enjoy
                                               hors d’oeuvres and drinks as they network
Exclusive sponsorship includes:
                                               and view vendor products and services.
  •Y  our logo (one-color) on the cocktail
     napkins                                     • Your company logo on the drink
  • S ignage with your company name,               tickets
     logo and booth number will appear           • Your company logo (one-color) on the
     near each food and bar area                    cocktail napkins
  • One customized double-sided Billboard       • 25 additional drink tickets to
     placed in the Expo Hall ($1,750 value)         distribute to your customers
  • Sponsorship recognition at the event         • Signage with your company name,
  •R  ecognition on AAMI website, AAMI             logo and booth number will appear
     eXchange website and mobile app                near each food and bar area
  •R  eserved seating for your company          • Recognition on the eXchange website
     (up to 3 tables)                               and mobile app
$30,000 exclusive                              $7,500 exclusive

Lunch in the Expo Hall
Saturday, June 4 and Sunday, June 5            Ready to Sponsor? Contact Sarah
Lunch in the Expo Hall offers a great          Driver, CEM for a request form at
opportunity to reach people while              sdriver@aami.org.
they are hungry for new information.
Sponsor recognition appears on signage
throughout the serving area.
  • F eatured as the sponsor for lunch in
     the Expo Hall
  •Y  our logo (one-color) printed on
     napkins used at the lunches
  • S ignage with your company name,
     logo and booth number throughout
     the serving area
  •Y  our company logo on the lunch
     tickets
  •R  eserved networking space during
     lunch
  •O  ne customized double-sided
     Billboard placed in the Expo Hall
     ($1,750 value)
$25,000 exclusive per day or $5,000                                                        21
per sponsor per day
                                              AAMI EXCHANGE SHOW MANAGEMENT
                                                    703.253.8267  eXchange@aami.org
June 16−19, 2022   Long Beach, CA

     SEE YOU IN 2023!
                                FUTURE DATES
                                June 14–17, 2024  Phoenix, AZ
22
                                June 20–23, 2025  New Orleans, LA
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