FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...

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FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
#1
FASHION AND
LIFESTYLE
DESTINATION IN
GROWTH MARKETS

 September 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
OUR VISION IS
TO BE THE #1
FASHION AND
LIFESTYLE
DESTINATION IN
OUR MARKETS

OUR PURPOSE IS
TO ENABLE TRUE
SELF-EXPRESSION
2   COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
OUR OPPORTUNITY

3   COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
ONE BILLION PEOPLE LIVE IN OUR REGIONS AND ARE MOVING
ONLINE
                                                                LATAM                                            CIS                                           SEA                                            ANZ
    Countries                                                        4                                             4                                             7                                              2

    People                                                       330m                                           210m                                         450m                                            30m

    Smartphone Penetration                                       85%+                                          120%+                                          95%+                                          100%+

    FASHION & LIFESTYLE
    MARKET                                                   €100bn                                          €80bn                                        €100bn                                          €30bn

Source: GFG calculations based on data from WCIS; Euromonitor International Ltd: Apparel and Footwear 2020 edition, Beauty and Personal Care 2019 edition, Personal Accessories and Eyewear 2020 edition. Fashion and lifestyle
market size refers to the aggregation of Apparel and Footwear, Beauty and Personal Care, and Personal Accessories and Eyewear. Retail value RSP incl. Sales Tax, Fixed 2019 ex rates, Current Prices. Smartphone penetration calculated
as smartphone devices divided by population.

4        COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
OUR MARKET IS LARGE WITH LONG-TERM RUNWAY FOR GROWTH

    A LARGE MARKET OUTGROWING OTHERS                                                                                    LONG-TERM GROWTH POTENTIAL
    FASHION AND LIFESTYLE SPENDING IN GFG FOOTPRINT1                                                                    FASHION AND LIFESTYLE ONLINE PENETRATION – GFG VS OTHER                                                    Survey
                                                                                                                                                                                                                                 conducted
                                                                                                                        MAJOR MARKETS (2019)
                                                                                                                            3 0
                                                                                                                              %                                                                                                  Pre-COVID
                                                                                                                                                                                                                 27%
                                                   2023
                                                                                                                                                                                              23%
                                            €400bn+
                                                                                                                            2 5
                                                                                                                              %

                                                                                                                                                                          22%
                                                                                                                                                       19%
            >2x
                                                                                                                            2 0
                                                                                                                              %

 faster growth                                                                                                              15 %
                                                                                                                                         4x
 vs developed
      markets2
                                                   2019
                                            ~€320bn
                                                                                                                            10 %

                                                                                                                                    7%
                                                                                                                             5 %

                                                                                                                             0%

                                                                                                                                   GFG             Germany                 UK                  US               China
                             United States ~€540bn                         China ~€550bn

Source: GFG calculations based on data from Euromonitor International Ltd: Apparel and Footwear 2020 edition, Beauty and Personal Care 2019 edition, Personal Accessories and Eyewear 2020 edition. Fashion and lifestyle market size
refers to the aggregation of Apparel and Footwear, Beauty and Personal Care, and Personal Accessories and Eyewear. Retail value RSP incl. Sales Tax, Fixed 2019 ex rates, Current Prices.
(1) GFG footprint refers to the fashion and lifestyle market in the 17 countries where it operates.
(2) Based on fashion and lifestyle market CAGR from 2019-2023 in GFG footprint compared to Western Europe and United States.

5        COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
HOW WE WIN

6   COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
HOW WE BUILD THE LEADING ONLINE FASHION AND LIFESTYLE
DESTINATION IN OUR MARKETS
    1. INSPIRING AND SEAMLESS                 2. STRATEGIC PARTNER TO         3. SCALABLE OPERATIONS AND
       CUSTOMER EXPERIENCE                       LEADING BRANDS                  PROPRIETARY TECHNOLOGY

    • Inspirational and localised             • Gateway to growth markets     • Fashion-centric operational
      discovery                                                                 infrastructure
                                              • Flexible and tailored
    • Most relevant assortment of               business model                • Rich data and tools to drive
      global and local brands                                                   personalisation capabilities
                                              • Fashion-specific fulfilment
    • Seamless and tailored                     and media solutions           • Best-in-class app for a
      shopping experience                                                       mobile-first audience

7      COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
WE OFFER A BROAD, RELEVANT & UNPARALLELED ASSORTMENT
     ACROSS FASHION AND LIFESTYLE CATEGORIES
         ASSORTMENT CATEGORY SPLIT                                                                                                           ROLLOUT OF NEW CATEGORIES
         2019 NMV SHARE                                                                                                                      ACROSS REGIONS

100-400k                                                                                                                                               ANZ   SEA LATAM CIS
 SKUs in
  major
 markets1                                                                                                                                    KIDS       ◔    ◔     ◕     ◑

                                                                                                                         ACCESSORIES (11%)
                                                                                                                                             PREMIUM    ◑    ◔     ◔     ◑

                                                                                                        SPORT (17%)
                                                                                                                                             SPORT      ◑    ◑     ◑     ◑
                                                                                                                                             BEAUTY     ○    ◔     ◔     ◔
                                                                                                                                             HOME       ○    ○     ◔     ◔
          APPAREL (39%)                                         FOOTWEAR (25%)               KIDS, BEAUTY & OTHER (8%)
     Note: Category splits based on FY2019 NMV share, excluding VAT/GST and delivery fees.
     (1) Based on Australia, Brazil and Russia.

     8        COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
WE ARE A HOUSE OF BRANDS INSPIRING ACROSS A WIDE PRICE
SPECTRUM
                                                                       GFG
                                                Luxury              Assortment

                                                Premium Fashion /
    INSPIRATION +                               Entry Luxury
    BRAND
    BUILDING                                    Premium Lifestyle
                                                                          We work with

                                                                          78%
                                                                          of the top 50
                                                Core Mainstream           global brands
    AFFORDABILITY,
    VOLUME, SCALE
                                                Fast Fashion

                                                Unbranded

Note: Based on a selection of GFG brands, list not comprehensive.

9        COMPANY PRESENTATION: SEPTEMBER 2020
FASHION AND LIFESTYLE DESTINATION IN GROWTH MARKETS - #1 - September 2020 - Global Fashion ...
THESE BUSINESS MODELS ENHANCE THE SCALABILITY OF OUR
        BUSINESS
            RETAIL                                                                         MARKETPLACE
            • Best model for core and low risk                                             • Best model for new brands, new
              products                                                                       categories and long tail
            • Attractive gross margins                                     Air Max         • No inventory risk                                              Cayman
                                                                                                                                                            A$2,190
                                                                            A$150          • No working capital required

             % OF NMV
                                                                79%                                                                              21%
       0%                   10 %            2 0
                                              %          3 0
                                                           %         4 0
                                                                       %             5 0
                                                                                       %               6 0
                                                                                                         %             7 0
                                                                                                                         %         8 0
                                                                                                                                     %              9 0
                                                                                                                                                      %               10 0 %

             % OF SHIPPED ITEMS
2019                                                           77%
       0%                   10 %            2 0
                                              %          3 0
                                                           %         4 0
                                                                       %             5 0
                                                                                       %               6 0
                                                                                                         %             7 0
                                                                                                                         %
                                                                                                                                   FULFILLED BY GFG
                                                                                                                                   8 0
                                                                                                                                     %              9 0
                                                                                                                                                      %
                                                                                                                                                          DROP SHIPMENT
                                                                                                                                                                      10 0 %

             % OF SKU’S                                                                                                                            CROSS-DOCKING
                                                  46%                                                                        54%
       0%                   10 %            2 0
                                              %          3 0
                                                           %         4 0
                                                                       %             5 0
                                                                                       %               6 0
                                                                                                         %             7 0
                                                                                                                         %         8 0
                                                                                                                                     %              9 0
                                                                                                                                                      %               10 0 %

        10        COMPANY PRESENTATION: SEPTEMBER 2020
WE OPERATE ALL MAJOR PARTS OF THE FASHION ECOMMERCE
VALUE CHAIN TO ENSURE A SEAMLESS CUSTOMER EXPERIENCE
SOURCING                 FULFILMENT                              PAYMENT           DELIVERY & RETURNS                    CUSTOMER SERVICE

EPRODUCTION

                         10                    830k+             35+               20%+                 30k+             24/7
                         Fulfilment            Daily item        Localised         Deliveries with      Pick-up points   Support in 11
                         centres               output capacity   payment methods   own fleet                             languages

Note: Based on FY2019.

11      COMPANY PRESENTATION: SEPTEMBER 2020
APP CREATES A TRULY PERSONALISED EXPERIENCE FOR OUR
CUSTOMERS
 CONTENT & ADVICE THAT INSPIRE OUR          … TOOLS TO CURATE WHAT THEY             … CREATING A TRULY PERSONALISED
 CUSTOMERS…                                 WANT TO SEE…                            EXPERIENCE

          E.G. COMPLETE THE LOOK             E.G. SWIPE TO LIKE, FOLLOW THE BRAND        UNIQUE, PERSONALISED FEED

12   COMPANY PRESENTATION: SEPTEMBER 2020
CUSTOMERS LOVE SPENDING TIME AND SHOPPING ON OUR APPS

 APP IS A CRITICAL PART OF THE CONVERSION FUNNEL                                                                                HALF OF SALES ARE NOW FROM APP
 SHARE OF VISITS FROM APP (%)                                                                                                   NMV FROM APP (€M), SHARE OF NMV FROM APP (%)

                                                                                                                       1, 0 0
                                                                                                                                       37%                 42%                 50%
                                                                                                                                                                  +45%
                                                                                                                                                                               895
                                                                                        42%                             9 0

                                                                                                                        8 0

                30%
                                                    32%
                                                                                               34m                      7 0

                                                                                                                        6 0
                                                                                                                                              +38%         604
                                                                                              App                                       491
                                                                                           downloads                    5 0

                                                                                           (+40% yoy)                   4 0

                                                                                                                        3 0

                                                                                                                        2 0

                                                                                                                        10 0

                                                                                                                           0

               2017                                2018                                2019                                            2017                2018                2019

Note: Growth rates are shown on a constant currency basis and therefore exclude the effect of foreign currency movements.

13       COMPANY PRESENTATION: SEPTEMBER 2020
OUR FINANCIAL TRACK
RECORD

14   COMPANY PRESENTATION: SEPTEMBER 2020
STRONG NMV GROWTH DRIVEN BY ACCELERATING ORDERS
AT A PROFITABLE AVERAGE ORDER VALUE
 NMV                                                                                                             ORDERS
 (€M)                                                                                                            (M)
                                                                                                                                       +23.0%   34.6
       Retail                                                                                                              28.2
       Marketplace
                                                 +23.0%1                      1,777.8

                        1,453.5                                                 21%
                                                                                                                           2018                 2019
                           15%

                                                                                                                 AVERAGE ORDER VALUE
                                                                                                                 (€)
                                                                                                                           51.6
                                                                                                                                       +0.0%1   51.3

                          2018                                                 2019                                        2018                 2019

(1) Constant currency growth rate. Bars are a graphical representation of values on a constant currency basis.

15       COMPANY PRESENTATION: SEPTEMBER 2020
STRONG GROWTH IN CUSTOMERS, FREQUENCY AND ORDERS

 ACTIVE CUSTOMERS                                   AVERAGE ORDER FREQUENCY          NMV/ACTIVE CUSTOMER
 (€M)                                               (X)                              (€)
                +14% CAGR                                     +6% CAGR                         +4% CAGR
                                             13.1
                                                                              2.6              137           136
                                                                     2.5                              130
                             11.2                             2.4
                                                      2.2                              121
                 9.8
     8.9

     2016       2017        2018         2019        2016    2017    2018     2019    2016    2017    2018   2019

16    COMPANY PRESENTATION: SEPTEMBER 2020
CUSTOMER ACQUISITION COSTS MANAGED WITHIN A
CLEAR CORRIDOR
                                                                                                 Payback
                                                                                                  within
  CAC OVER TIME1                                                                                                          DECLINE IN MARKETING COSTS AS % OF REVENUE DESPITE
  (€)
                                                                                                     12                   STRONG GROWTH IN MARKETPLACE SHARE
                                                                                                  months
                                                                                                                          (%)
 2 5

                                                                                                                              13.9

 2 0
                                                                                                                                            11.6
                                                                                                                                                         9.8          9.7
 15

 10                                      Maintained within
                                         range2 of
  5

                                         +/-7%
  0

       Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4                                                                        2016         2017         2018         2019
           2016                       2017                       2018                       2019
(1) Values are expressed in constant currency, based on 31 December 2017 FX rates, to exclude the effect of FX changes.
(2) Based on midpoint of range between maximum and minimum value.

17       COMPANY PRESENTATION: SEPTEMBER 2020
WE HAVE ACHIEVED ATTRACTIVE AND SUSTAINABLE UNIT
ECONOMICS
FY2019 (€M)
       1,777.8             (431.8)

                                             1,346.0             (806.2)                                                                         Percent of revenue

                                                                                    40.1%              24.1%                9.7%                 6.3%          13.6%                      (2.8)%

                                                                                   539.8              (324.4)

                                                                                                                           (130.8)
                                                                                                                                                84.6           (183.1)
                                                                                                                                                                         61.6    (0.2)    (37.1)

       NMV              VAT/GST             Revenue             Cost of        Gross profit         Fulfilment        Marketing2,3            Contribution   Tech &      D&A    Other6     Adj.
                       commission/                               sales1                                                                         profit4      Admin3,5                    EBITDA5
                          other
                                                                                                                Includes                                     Includes
                                                                                                                  D&A                                          D&A

(1) Includes payroll costs of private label designers.               (4) Calculated as gross profit less selling and distribution expenses,
(2) Marketing includes marketing payroll costs.                      (5) Excluding share-based payments.
(3) Costs adjusted for one-off fees, mainly due to GFG’s IPO.        (6) Includes other operating income and expenses.

18       COMPANY PRESENTATION: SEPTEMBER 2020
RESULTING IN SIMULTANEOUS TOP-LINE GROWTH AND MARGIN
EXPANSION
                                                                                     2016                                      2017                                      2018                                      2019

  NMV1                                                                           €1,076m                                   €1,343m                                    €1,453m                                  €1,778m
  % Constant currency growth2                                                                                               +20.5%                                     +22.5%                                   +23.0%

  REVENUE                                                                          €887m                                   €1,095m                                    €1,156m                                   €1,346m
  % Constant currency growth2                                                                                               +20.1%                                     +18.7%                                    +17.2%

  ADJ. EBITDA MARGIN3                                                             (14.7)%                                    (8.9)%                                     (4.3)%                                    (2.8)%
                                                                                 Pre IFRS 16                               Pre IFRS 16                               Post IFRS 16                              Post IFRS 16
  pp margin increase vs. previous period
                                                                                                                             +5.8PP                                     +4.6pp                                    +1.5pp

(1) Value of goods sold after cancellations, rejections and returns including VAT/GST and delivery fees.
(2) Growth rates are shown on a constant currency basis and therefore exclude the effect of foreign currency movements.
(3) Adjusted EBITDA is calculated as loss before interest and tax adjusted for depreciation of property, plant and equipment and right-of-use assets, amortisation of intangible assets and impairment losses, and adjusted for share-based
    payment (income)/expenses as well as one-off fees related to the IPO, one-off tax adjustments, non-trading income and costs relating to the wind-down of a business discontinued pre-IPO.

19       COMPANY PRESENTATION: SEPTEMBER 2020
DISCIPLINED INVESTMENT IN CAPEX AND WORKING CAPITAL
MANAGEMENT
 DISCIPLINED INVESTMENT IN FULFILMENT AND TECHNOLOGY   EFFICIENT WORKING CAPITAL
 (€M)                                                  (€M)
     PP&E Additions
     Intangible Additions
                                               72.1

                                               23.2

                    41.9

                    15.0
                                               48.9

                    26.9                                          (10.3)

                                                                                   (12.0)
                    2018                       2019               2018             2019

20      COMPANY PRESENTATION: SEPTEMBER 2020
ROBUST UNDERLYING GROWTH ACROSS ALL REGIONS

                                                   ACTIVE
                                                                        NMV               REVENUE         GROSS PROFIT
                                                 CUSTOMERS
                                     FY2019     (M, YOY GROWTH)   (€M, YOY GROWTH1)   (€M, YOY GROWTH1)   (€M, MARGIN)

                                                    13.1              1,777.8             1,346.0            539.8
                                     Group         +17.0%             +23.0%              +17.2%             40.1%

                                                     5.9               557.8               401.4             164.6
                                     LATAM         +17.8%             +21.9%              +18.4%             41.0%
                                                     3.0               598.7               442.9             187.2
                                     CIS           +9.5%              +24.4%              +14.5%             42.3%
                                                     2.6               276.3               237.7              74.9
                                     SEA           +28.1%             +31.6%              +29.3%             31.5%
                                                     1.6               345.1               263.8             120.2
                                     ANZ           +12.5%             +16.5%              +14.4%             45.5%

(1) Constant currency growth rate.

21       COMPANY PRESENTATION: SEPTEMBER 2020
Q2/20 PERFORMANCE
AND OUTLOOK

22   COMPANY PRESENTATION: SEPTEMBER 2020
Q2 2020 HIGHLIGHTS

                      €488.3m                                                                               14.6m                                                                             10.6m
                            NMV                                                                    ACTIVE CUSTOMERS                                                                           ORDERS
                         +22.8% yoy1                                                                  +21.6% yoy                                                                             +18.8% yoy

                         42.7%                                                                              +2.8%                                                                            €263m
              GROSS PROFIT MARGIN                                                                 ADJ. EBITDA MARGIN
                                                                                                                                                                                      PRO-FORMA CASH2
                  +140bps yoy1                                                                       +370bps yoy1

(1) Constant currency growth rate.
(2) Includes restricted cash of €20m related to the RCF facility in place at the end of the period and approximately €10.5m drawn on local working capital facilities (Q1 20: €20m and €7.9m respectively).

23       COMPANY PRESENTATION: SEPTEMBER 2020
ACCELERATED CUSTOMER ACQUISITION, PROMISING Q2 COHORT

 ACCELERATED NEW CUSTOMER                                PROMISING Q2 CUSTOMER COHORT      DEMAND SHIFT REFLECTS CUSTOMER
 ACQUISITION                                                                               ACTIVITIES IN LOCKDOWN
 (M)                                                     NEW CUSTOMERS WITH 2 OR MORE
                                                         ORDERS
                       +56%

                                                                                            Best performing
                                   2.5
                                                         (%)              25%                                  Lounge-     Kids
                                                                                    25                         wear        Apparel
                                                                   20
                                           Opportunity                                                         Lingerie    Beauty
                                          for customer
            1.6                            acquisition            Q2/19            Q2/20
                                             remains
                                           significant
                                                         ORDERS PER NEW CUSTOMER

                                                                                            Worst performing
                                                                                                               Women’s     Formal
                                                                          9%                                   Dresses     Shoes
                                                                   1.3              1.5
                                                                                                               Occasion-
                                                                                                                           Swimwear
                                                                                                               wear

            Q2/19                 Q2/20                           Q2/19            Q2/20

24     COMPANY PRESENTATION: SEPTEMBER 2020
ACCELERATED DEVELOPMENT OF MARKETPLACE AND BRAND
PARTNERSHIPS
                                                Marketplace
 BRANDS LAUNCHED IN Q2                             NMV of
                                                   top-30
                                                              MARKETPLACE
                                                   brands     MORE BRANDS, MORE SKUS, MORE ITEMS
                                                tripled YoY
                                                                                          +90%1
 LATAM                                                                                                        €152m

 CIS                                                                            Marketplace brands +c.50%
                                                                     €85m
                                                                                Marketplace SKUs   +c.80%

 SEA                                                                            Inventory intake   -c.50%

                                                                   19% of NMV                               31% of NMV

 ANZ
                                                                     Q2 2019                                 Q2 2020

(1) Constant currency growth rate.

25       COMPANY PRESENTATION: SEPTEMBER 2020
SIGNIFICANT IMPROVEMENT IN ADJ. EBITDA MARGIN DRIVEN BY
GROSS MARGIN AND LEVERAGE OF MARKETING
                                       H1
                                                           2019     2020       ∆
                                                                                       Improvement driven by a significant increase in
GROSS PROFIT                                              39.7%     41.8%    210bps    Marketplace share and trading the Retail business
                                                                                       carefully during lockdown

                                                                                       Increase due to higher proportion of MP orders, of which
FULFILMENT COSTS                                          24.7%     25.3%    (60)bps   71% were fulfilled by GFG; fulfilment CPO down by 9%

                                                                                       Significant leverage due to removal of spend as a result
MARKETING COSTS1                                           10.2%    8.6%     160bps    of COVID-19, CAC at historic lows during the period

TECH & ADMIN COSTS1                                        14.8%    14.5%    30bps     Tech investment offsetting reduction in admin CIR

ADJUSTED EBITDA                                           (4.8)%    (2.2)%   260bps    Continued margin improvement, Q2 profitable

(1) 2019 costs adjusted for one-off fees, mainly due to GFG’s IPO

26       COMPANY PRESENTATION: SEPTEMBER 2020
2020 GUIDANCE

                                    2019    2020 (CMD)    2020 (NEW)                            2020 GUIDANCE

                                   +23%      17-20%         c. 20%      • Constant currency growth of c. 20%
 NMV
                                  €1.78bn    >€2.0bn       c.€1.9bn     • FX changes in BRL and RUB impacting reported EUR result

                                   +17%                                 • Slower than NMV reflecting the fast growth of MP
 REVENUE                                    c. €1.5bn     c. €1.3bn
                                  €1.35bn                               • FX changes in BRL and RUB impacting reported EUR result

                                                                        • Intend to be Adj. EBITDA profitable no later than 2021
                                            Profitable Approaching
 ADJ. EBITDA MARGIN                (2.8)%                               • Making significant progress in 2020 despite currency
                                             by 2021    Breakeven         headwinds

                                                         No more than   • Investment for Brazil FC substantially completed in H1
 CAPEX                             €72m      c. €55m
                                                            €45m        • No need for significant spend on new CIS FC in FY20

27   COMPANY PRESENTATION: SEPTEMBER 2020
MEDIUM-TERM GUIDANCE1 TO ACHIEVE AT LEAST A 6% ADJUSTED
EBITDA MARGIN IN 3-4 YEARS‘ TIME
                                                                  2019        MEDIUM-TERM     KEY ASSUMPTIONS
 NMV GROWTH                                                       23.0%              20%+     • NMV growth 20%+ constant currency after 2020

 MARKETPLACE SHARE                                                 21.0%             30%+     • Marketplace share aspiration of 30% of NMV

 GROSS MARGIN                                                      40.1%                      • Ongoing growth in gross margin with Marketplace tailwind

 FULFILMENT COSTS                                                 (24.1)%                     • Modest growth in Fulfillment CIR due to Marketplace mix

 MARKETING COSTS                                                  (9.7)%                      • Modest further leverage in the marketing CIR

                                                                                              • Ongoing leverage on Tech & Admin costs as achieve
 TECH & ADMIN COSTS                                               (13.6)%
                                                                                                scale

 ADJUSTED EBITDA                                                  (2.8)%              6%+     • 6%+ in 3-4 years time

 CAPEX                                                             (72.1)   Less than €50m+   • Capex less than €50m after 2020

(1) Given at the Capital Markets Day presentation on 3-Mar-2020

28       COMPANY PRESENTATION: SEPTEMBER 2020
APPENDIX

29   COMPANY PRESENTATION: SEPTEMBER 2020
WE ARE THE CLEAR #1 WITHIN ONLINE FASHION PUREPLAY

       SHARE OF ONLINE FASHION AND LIFESTYLE IN GFG MARKETS                                                                 GFG VS. #2 FASHION PUREPLAY
       (2019)                                                                                                               BY ONLINE APPAREL AND FOOTWEAR SALES1 (2019)
                                                 €22bn                                                                                        #1                        #1                       #1                        #1
 10 0 %

                                                                                                                           100%

                                        8%
                                of total market

          EXAMPLES:            EXAMPLES:                   EXAMPLES:                  EXAMPLES:

 8 0
   %
                                                                                                                              0%
            Brand.com        Fashion Pureplay                 General                  Department                                              ANZ                       SEA                   LATAM                        CIS
                                                            Merchandise               Stores (online)
Source: GFG calculations based on data from Euromonitor International Ltd: Retailing 2020 edition, Retail value RSP incl. Sales Tax, Fixed 2019 ex rates, Current Prices. Ranking position based on estimated by Euromonitor online sales of
apparel and footwear products in researched GFG countries in 2019, including specialist fashion and lifestyle apparel and footwear online retailers only.
(1) Based on GFG markets only.

30            COMPANY PRESENTATION: SEPTEMBER 2020
HIGH CUSTOMER LOYALTY, WITH GROWING SHARE OF NMV FROM
EXISTING CUSTOMERS
NMV BY COHORT1
(€M)
                                                                                                                                                                           €1.8bn
                                                                                                                            €1.5bn                                          29%
                                                                        €1.3bn
                                                                                                                               32%
                     €1.1bn
                                                                           37%                                                                                                      71% OF NMV
                       44%                                                                                                                                                          FROM
                                                                                                                                                                                    EXISTING
                                                                                                                                                                                    CUSTOMERS

                      2016                                                2017                                                2018                                          2019
                    2015 and prior                         2016 Cohort                         2017 Cohort                        2018 Cohort                         2019 Cohort
Source: Company information. To ensure comparability between periods we have adjusted values for prior periods for acquisitions, disposals and corporate restructurings.
(1) Values are expressed in constant currency, based on 31 December 2017 FX rates, to exclude the effect of FX changes.

31       COMPANY PRESENTATION: SEPTEMBER 2020
WE UNLOCK A HUGE, GROWING MARKET THAT IS COMPLEX FOR
BRANDS TO ACCESS
 INFRASTRUCTURE                                               TERRAIN                                                     REGULATION                                                  RETAIL SPACE

 • Underdeveloped                                             • Population located                                        • Complex import                                            • Lack of retail space vs
   infrastructure and                                           across vast and remote                                      processes, regulatory                                       developed markets
   ecommerce solution                                           areas                                                       and tax environments                                      • US has 5x more retail
   providers                                                                                                                                                                            space1 than our
                                                                                                                                                                                        combined footprint

                    ~50                                                        >1/3                                                      ~80%                                                            7%
          Average logistics                                                   of global                                              of GFG items                                               Retail space per
         performance index                                                   land mass                                              supplied locally                                             capita2 in GFG
        ranking1 (out of 160)                                                                                                                                                                   countries vs US

Source: GFG calculations based on data from Economist Intelligence Unit via SNL, World Bank International Logistics Performance Index (LPI) 2018, The World Bank: Land area: Food and Agriculture Organization.
(1) Based on median LPI ranking of GFG countries.
(2) Including clothing stores, shoe stores, and perfumeries/beauty stores.

32       COMPANY PRESENTATION: SEPTEMBER 2020
WE OFFER BRANDS MULTIPLE PARTNERSHIP MODELS, TAILORED
TO THEIR REQUIREMENTS
                                                                                                                                      MARKETPLACE
                                                        RETAIL
                                                                                               FULFILLED BY GFG                      CROSS-DOCKING                        DROP SHIPMENT

 FRONT-END                                                                                        GFG (including payment, customer service, returns)

                                                  GFG owns product                                                   Brand owns product & pricing; books full retail value
 PRODUCT OWNERSHIP                                    & pricing                                                         GFG take rate dependent on fulfilment model

 STORAGE                                                                            GFG                                                                         Brand

                                                                                                                                  Brand picks & packs; GFG
 PICKING & PACKING                                                                  GFG                                            manages delivery, incl.                       Brand
                                                                                                                                     order consolidation1

 DELIVERY                                                                                      GFG (own or 3rd party)                                                             Brand

                                                                                                   CIS, SEA (SOME)           ARGENTINA, CHILE, COLOMBIA, SEA (SOME)       ANZ, BRAZIL, SEA (SOME)

                                                                                        High                               TAKE RATE / LEVEL OF SERVICE PROVIDED BY GFG                             Low
(1) GFG consolidates mixed orders at own fulfilment centre in Argentina, Chile and Colombia.

33       COMPANY PRESENTATION: SEPTEMBER 2020
MARKETPLACE FULFILMENT IN INCOME STATEMENT

 ILLUSTRATIVE 2019 P&L OF MARKETPLACE1                                                                                         • Profitability of Marketplace is higher
                                                                                                                                 than Retail as a percentage of
                                                                                                                                 Revenue and of NMV
                                                                                                                               • “Fulfilled by GFG” Marketplace
                                                            GFG                            RETAIL               MARKET PLACE     inflates fulfilment CIR as percentage
                                                                                                                                 of Revenue, but not as share of NMV
     SHARE OF NMV                                          100%                             79%                     21%
                                                                                                                               • Illustration:
     RETAIL MARGIN / TAKE-RATE                                -                             35%                     32%
                                                                                                                                 - If the Group achieves 30%
     FULFILMENT COSTS                                                                                                              Marketplace share it would see
                                                                                                                                   gross margin increase by 3pp of
     % REVENUE                                             24%                              22%                     50%
                                                                                                                                   Revenue, and 1pp would be spent
     % NMV2                                                22%                              23%                     16%            on higher fulfilment CIR
     PROFIT AFTER FULFILMENT
     % REVENUE                                              16%                              13%                    50%

     % NMV2                                                 14%                              13%                    16%

(1) Based on Unaudited information & simplified for presentation.
(2) Cost Income Ratio shown as a proportion of NMV Product Value (excluding VAT and excluding shipping fees).

34       COMPANY PRESENTATION: SEPTEMBER 2020
TAILORED APPROACH TO EACH MARKET ENABLES RETURN RATES
WELL BELOW INDUSTRY LEVELS
RETURNS BY SEGMENT
(% OF 2019 SHIPPED ITEMS)                                                                    Enabled by  80%
                                                                                             “try-on” orders

                        24%                                                          8%                        1%
                           APAC                                                      LATAM                     CIS

Note: Excludes item rejections, which were 1% in APAC, 1% in LATAM and 66% in CIS.

35       COMPANY PRESENTATION: SEPTEMBER 2020
NOW ADJUSTED EBITDA PROFITABLE IN REGIONS REPRESENTING
OVER 80% OF GROUP REVENUE
 REGIONAL ADJUSTED EBITDA IN FY 2019                                      • LATAM, CIS and Australia within
                                                                            APAC have positive Adjusted
 (€M)                                                                       EBITDA
                                                                          • Profitable regions account for >80%
                                4.3            (22.4)
           6.1                                                              of revenue (2018: >50% of revenue)
                                                                 (37.1)   • SEA remains Adjusted EBITDA
                                                                            negative, but showed significant year
                                                                            on year improvement in 2019
                                                        (25.1)

        LATAM                   CIS            APAC     Group    Total

36      COMPANY PRESENTATION: SEPTEMBER 2020
DISCLAIMER

         Certain statements included in this document are forward-looking statements. Forward-looking statements can typically be
         identified by the use of words such as “expects”, “may”, “will”, “could”, “should”, “intends”, “plans”, “predicts”, “envisages” or
         “anticipates” or other words of similar meaning. These forward-looking statements are based upon current expectations and
         assumptions regarding anticipated developments and other factors affecting the Global Fashion Group S.A. (“GFG”) and its
         group (the “GFG Group”). They are not historical or current facts, nor are they guarantees of future performance.

         By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual
         results or events to differ materially from those expressed or implied by the forward-looking statements. These risks,
         uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described in
         this document. These forward-looking statements speak only as of the date of this announcement. Except as required by any
         applicable law or regulation, the GFG Group expressly disclaims any obligation or undertaking to release publicly any
         updates or revisions to any forward-looking statements contained in this document to reflect any change in the GFG Group’s
         expectations with regard thereto or any change in events, conditions or circumstances on which any such forward-looking
         statement is based. Neither GFG nor any other person accepts any responsibility for the accuracy of the opinions expressed
         in this document or the underlying assumptions.
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