MARKETING PRESENTATION - PROPERTY PHOTOS
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PROPERTY PHOTOS MARKETING PRESENTATION 42 HIGH PARK BLVD, TORONTO, ON JOSEPH D'ADDIO GUS REPPAS ROYAL LePAGE CITIZEN REALTY, BROKERAGE Broker of Record Sales Representative INDEPENDENTLY OWNED & OPERATED joedaddio@royallepagecitizen.ca gusreppas@royallepage.ca www.joedaddio.ca www.gusreppas.com
THE ROYAL LePAGE COMMERCIAL ADVANTAGE
ROYAL LePAGE COMMERCIAL IS ONE OF CANADA’S MOST RESPECTED NAMES IN REAL ESTATE
18,000 500 600 HEADQUARTERS OVER 81B IN
AGENTS COMMERCIAL OFFICES IN TORONTO TRANSACTIONAL $
AGENTS VALUE
HISTORY NETWORK & SERVICE
For over 100 years (1913 – 2022), Royal LePage has been, and Headquartered in Toronto, our network of Commercial professionals
continues to be, one of the most widely recognized and well- spans across Canada in both large and small urban centres. We
respected real estate brokerage brands in Canada. Royal LePage currently have over 500 realtors in 70 offices across the country and
Commercial was incorporated, separately from its residential continue to grow every year.
division in 1984 and has been a major force in the development and
growth of the Canadian commercial real estate industry – quickly Our network consists of a referral force of 18,000 residential realtors
becoming the premiere, full-service brokerage across Canada. in 600 offices across Canada. The Royal LePage name runs deep
Royal LePage Commercial is one of the most trusted sources of in real estate and our realtors are very active in their communities.
market intelligence and dominated the media in market statistics. They are a referral network that no other commercial real estate
It has gained a reputation of excellence both nationally and company in Canada has.
internationally and has become the brokerage of choice for many
of Canada’s real estate stakeholders, A-list tenants and investors.
Royal LePage Commercial is a rapidly expanding commercial real
estate brand within the Royal LePage framework of independently
held brokerages, attracting talented professionals in all markets
across the country. With more than 500 realtors in 70 locations
across Canada, its strength is based on the number of commercial
real estate professionals already established within our large
urban centres, cities and towns; equipped with the local market
knowledge and expertise to serve businesses and investors.
Largest Referral Network
in Canada
YOUR SUCCESS SERVICE & VISION
Helping your business succeed is what we do. Our National Innovation and service excellence have developed and propelled
capability ensures that your commercial real estate needs are the Royal LePage brand since 1913. From dividing land for one
executed efficiently and with the best resources available in all of Toronto’s first subdivisions, to coordinating the then largest
markets across the country. In response to ever changing local land assembly for the construction of landmark office towers,
market conditions, we have teams of experts who can provide Royal LePage helped pioneer the growth and development of
services based on our client’s requirements. By partnering with commercial real estate in Canada.
Royal LePage Commercial, you will be working with professionals
who are committed to being a trusted resource and business Our leadership heritage in commercial real estate gives meaningful
partner. vision to today’s national network of dedicated commercial real
estate professionals and their clients alike. Quality representation,
a culture of collaboration and networking, and leading-edge
marketing and promotion resources combine to help us fulfill and
exceed your expectations.
E | INDUSTRIAL |
IC L
FF 18,000 AN
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REFERRAL
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|
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EA
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IAL |
ROYAL
LePAGE
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#1 INDUSTRY 182,000
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SE BROOKFIELD IL
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UXUR I
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OUR TEAM
ROYAL LePAGE CITIZEN REALTY
www.royallepagecitizen.ca
Joseph D'Addio Gus Reppas
Broker of Record Sales Representative
B: 905.597.0466 | F: 905.597.7735 C: 416.660.0256 | O: 905.597.0466
joedaddio@royallepagecitizen.ca | www.joedaddio.ca gusreppas@royallepage.ca | www.gusreppas.com
MARKETING TEAM
Youman Media
William Mariani Melanie Ryan Alexandra Boyd
Digital Marketing Social Media Graphic Design
ROYAL LePAGE CITIZEN REALTY
Royal LePage Citizen Realty has been in service for 24 years and is Each member of the Royal LePage Citizen Realty team has been
a part of Canada’s most trusted real estate brand. With over 18,000 hand selected to ensure that our clients are working with the finest
realtors across Canada, 500 of whom specialize in Commercial, we sales representatives and support staff that the GTA has to offer.
have access to one of the largest referral networks, far eclipsing Our team takes your business seriously, which is why our clients
any other real estate brand. can expect a higher level of service and support. We provide a
tailored-to-your needs approach suited to each clients’ individual
Joe D’Addio (Broker Owner) and the Royal LePage Citizen Realty needs.
Team has successfully closed thousands of sales and over 2 billion
dollars’ worth of real estate transactions. OUR GUIDING PRINCIPLES ARE BASED ON THE FOLLOWING ELEMENTS:
1000’S OF OVER 2B WORTH OF REAL ESTATE RESEARCH COMPARATIVE MARKET ANALYSIS
TRANSACTIONS CLOSED TRANSACTIONS
Joe brings over 30 years of in-depth experience working in the
commercial, residential and condominium markets. His closed
transactions range from residential, land, and low & high-rise
developments. He has collaborated with buyers, sellers, builders,
developers and cooperating brokers in the GTA and surrounding
areas. He has built a reputation in the industry as a broker who can
be relied upon and trusted to get “it” done. POSITIONING MARKETING 24 YEARS OF SUCCESS
LAND OFFICE INDUSTRIAL The key to our years of success has been in the connections and
relationships we have forged with the brokerage community
covering the commercial, land, high-rise and subdivision markets.
The knowledge obtained through our experience of success puts
our service above the rest. Our ultimate goal is to maximize ROI for
our clients.
DEVELOPMENT HIGH-RISE LOW-RISE
ASSET OVERVIEW 6 PLEX – RESIDENTIAL PROPERTY WITH 6 SELF-CONTAINED UNITS Address: 42 High Park Blvd Municipality: Toronto Area: 7997.58 SF Perimeter: 406.82 Ft Frontage: 50 Ft Depth: 45.72 Ft
COMPARABLES
23 HIGH PARK BLVD 82 RONCESVALLES AVE 23 HIGH PARK BLVD 264 INDIAN ROAD 216 INDIAN ROAD
Toronto Toronto Toronto Toronto Toronto
Sold January 1, 2021 Sold February 24, 2021 Sold August 12, 2021 Sold February 3 Sold February 25, 2022
$2,650,000.00 $4,000,000.00 $3,125,000.00 $3,499,000.00 $2,850,000.00
OPINION OF VALUE
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MARKETING STRATEGY MARKETING THE SALE
MANAGING THE PROCESS THE PLAN
The goal is to have the potential buyers’ transaction approach
align with the objectives of the seller’s: 1. Targeted professional e-mail campaign
• Lead by principal realtors Over 2,500 developers/investors and 500 Royal LePage
Commercial real estate professionals across Canada, as well as
• Create competitive environment 3,000 commercial realtors from the Toronto real estate board’s
• Direct dialogue with potential buyers and their realtors database.
• Understanding the needs, desires and intentions of all parties
2. Post listing on industry websites
• Pre-qualify interested parties with diplomacy
a. RealNet (40,000+/- investor subscribers)
• Vet buyers that are capable of closing the transaction
b. royallepagecommercial.com & royallepage.ca
• Have buyer and marketplace understand the objectives of the (>3,674,00 unique visitors*)
seller
c. Total exposure to marketplace by repetitive email distribution
• All relevant information to be made available prior to “Offer
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Presentation”
• Encourage offer proposals with integrity 3. Social media
• Report activity to the seller in a mutually agreed manner Complete digital strategy using the power of Linkedln, Facebook
and Instagram.
4.Target potential prospects
Target potential prospects who have bought and sold similar
properties using our proprietary database amassed over 24 years
of refined market intelligence.PROCESS & MARKETING OFFER REVIEW PROCESS
Sellers engage Royal LePage Commercial to sell the subject REVIEW OF OFFERS
property via listing agreement Submitted offers will be reviewed and analyzed
1. Create a competitive environment through multi-channel 1. Recommendations will be put forward to the sellers
distribution of offering
2. If appropriate, the short list of buyers will be allowed to improve
2. In the event of multiple offers, consultation with sellers on and re-submit their offers
next steps and best practices, including but not limited to re-
submission from interested parties 3. Counteroffer to selected buyers and negotiations
3. From our target groups Royal LePage Commercial to commence 4. Create competitive environment
creation of marketing materials and contact data for all 5. Execution of agreement of purchase and sale
potential Buyers
6. Due diligence review of documentation by buyer and other
4. Creation of marketing materials (brochures, email, virtual tours materials
and social media to be distributed to:
7. Proceed to closing date as negotiated by the parties
1. Listing realtors’ private contact database and
2. Wider databases
to expose the property to the entire market with a primary focus
on those targets we deem most credible and capable
5. Property tours will be arranged at appropriate times to minimize
the disruption to tenants and the Royal LePage team will be in
attendance for all showings
6. Ongoing marketing – direct contact and meetings with key
target buyersMARKETING TOOLS & RESOURCES
ALTUS GROUP – THE TRUSTED SOURCE FOR COMMERCIAL PROPERTY INFORMATION
RealNet empowers over 40,000 commercial real estate professionals with a stake in the Canadian commercial real estate market with
the information to make informed decisions. Trusted by the major banks, Federal, Provincial and Municipal levels of governments,
institutional investors and the brokerage community, your property will be posted on the RealNet website, advertising the sale to highly
qualified groups of potential buyers
We have access to a database of over 6,000 members (3,000 in the GTA alone) of the brokerage community across Canada as well as
over 54,000 investors from the international community. Our state-of-the-art email campaign marketing allows us to track delivery stats,
open rates and allows interested parties to immediately request additional information at the click of a button.
DIGITAL MARKETING DATABASE
Using the reports generated by the system, we can follow-up directly with each of the parties who have received the email and devise
follow up strategies for unopened emails.
SOCIAL MEDIA NATIONAL WEBSITES
We have a social media team to help highlight your property 2,500,000 + VISITORS PER MONTH
and expose it to thousands of people across the country and
Royal LePage is proud to have two of the most highly visited
internationally. We will include Facebook, Instagram, Youtube and
real estate sites in Canada, with royallepagecommercial.com
Linkedln in our marketing.
receiving over 6,000 monthly visitors and royallepage.ca receiving
over 2,500,000 monthly visitors. Your property will be prominently
displayed on these highly trafficked sites for maximum exposure:
www.royallepagecommercial.com
www.royallepage.caOFFERING STRATEGY & PROCESS The main objective of our offering strategy is to generate maximum exposure to qualified buyers by: • Providing clear, easy to use offering materials, in an electronically secured data room, in a targeted email campaign and in print • Positioning the asset’s financial information to support maximum pricing • Exposing the assets to a wide range of co-operating brokers and investors OFFERING ANNOUNCEMENT • To encourage early interest, we will distribute an offering brochure and confidentiality agreement to prospective buyers and a select group of senior cooperating brokers within the first two weeks of engagement • The introduction will provide an overview of the assets, locations and summaries of the opportunities OFFERING MEMORANDUM • An individual offering memorandum will be prepared for each property • The memorandums will provide thorough information on each property, ground level and aeriel photographs, and a market overview. Physical, market, economic and demographic information will be provided to completely educate potential buyers of all aspects of the property and immediate market. STRATEGIC PLANNING • Evaluate advantages and disadvantages of disposition • Review leases requirements • Analyze operating and real estate tax expenses • Analyze comparable and competing offerings in the market • Prepare photographs and aerials of properties • Establish marketing strategy • Establish secure data room • Identify potential purchasing candidates and cooperating • Send email/direct mail blasts brokers
MARKETING TIMELINE
2 WEEKS |PRE-MARKETING 3 WEEKS | NEGOTIATIONS
• Send offering brochure to approved list of investors and • Finalize contracts
cooperating brokers with requests for buyer qualifications and • Begin due diligence
confidentiality agreements
• Coordinate all due diligence tours
• Present sellers with draft of offering brochure
• Monitor buyer’s commitment to closing
• Finalize offering materials
4 WEEKS | CLOSING
2 WEEKS | MARKETING
• Collect tenant estoppels
• Develop target buyers
• Finalizing
• Send offering brochure
• Closing documents
• Conduct on site presentations and property tours
• Closing
• Distribute activity reports
2 WEEKS | OFFER PRESENTATIONS & BUYER NOTIFICATIONS
• Offers are due
• Analyze individual offers on each property
• Distribute due diligence materials
• Interview top bidders
• Negotiate terms of purchase and sale contractsRENUMERATION LISTING TERM
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*Q1 2018CONFIDENTIALITY & DISCLAIMER Royal LePage Citizen Realty, Brokerage (herein after “Broker”) has been retained as exclusive advisor to the Owner regarding 42 High Park Blvd, Toronto, On (“The Property”). The enclosed information has been prepared by Broker for use by a highly selected number of parties and does not purport to be all-inclusive or to contain all of the information, which prospective investors may need, or desire. All projections have been developed by Broker and designated sources and are based upon assumptions relating to the general economy, competition, and other factors beyond the control of the Broker and Owner, and therefore are subject to variation. No representation is made by Broker or the Owner, as to the accuracy or completeness of the information contained herein, and nothing contained herein is, or shall be relied on as a promise or representation as to the future performance of the Property. Although the information contained herein is believed to be correct, Owner and its employees disclaim any responsibility for inaccuracies and expect prospective purchasers to exercise independent due diligence in verifying all such information. Further, Broker, the Owner and its employees disclaim any and all liability for representations and warranties, expressed and implied, contained in, or for omissions from the enclosed information or any other written or oral communication transmitted or made available to the recipient. The enclosed information does not constitute a representation that there has been no change in the business or affairs of the Property or the Owner since the date of preparation of the enclosed information. Analysis and verification of the information contained in the enclosed information is solely the responsibility of the prospective investor. Additional information and an opportunity to inspect the Property will be made available upon written request to interested and qualified prospective investors. Contact with any of the Property’s employees and tenants without prior approval of the Owner, is strictly prohibited. The Owner and Broker expressly reserve the right, in their sole discretion, to reject any and all expressions of interest or proposals to invest in the Property and/or terminate discussions with any entity at any time with or without notice. The Owner shall have no legal commitment or obligation to any entity reviewing the enclosed information or making a proposal to invest in the Property unless and until a written agreement for the investment in the Property has been fully executed, delivered, and approved by the Owner and its legal counsel, and any conditions to the Owner’s obligations thereunder have been satisfied or waived. Broker is not authorized to make any representations or agreements on behalf of the Owner. The enclosed information and its contents, except such information, which is a matter of public record or is provided in sources available to the public, (such contents as so limited herein called the “Contents”) are of a confidential nature. By accepting the enclosed information, you agree (i) to hold and treat it in the strictest confidence, (ii) not to photocopy or duplicate it, (iii) not to disclose the enclosed information or any of its contents to any other entity (except to outside advisors retained by you, if necessary, for the completion of your Due Diligence) without the prior written authorization of the Owner or Broker, (iv) not to use the enclosed information or any of the contents in any fashion or manner detrimental to the interest of the Owner or Broker (v) not to have any contact with any of the tenants and/or employees of the Property without prior approval of the Owner, and (vi) to return the enclosed information and other materials furnished to you to Broker immediately upon request of Broker or Owner. If you have no further interest in the Property, please return the enclosed information and all other materials furnished to you forthwith and continue to abide by the provisions herein. By accepting the enclosed information you agree to abide by the terms and conditions herein.
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