Marketing Options for Dynamics Partners - QBS group
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BRAND & DESIGN PACKAGES 01 Marketing Options for Dynamics Partners
02 BRAND & DESIGN PACKAGES
Contents
03 Transform your marketing with QBS
04 Spindogs and Rockadove
05 Brand & Design Packages
10 Website Performance Packages
19 Campaign Packages
25 Training
03
Transform your
marketing with QBS
QBS group are Microsoft Dynamics services has grown tremendously in the Our Dynamics marketing services offering
experts and similarly we like to think last 18 months. Marketing has become has been specifically tailored to deliver
of ourselves as marketing experts. We a necessity for our Dynamics partners to the most proven and effective marketing
know Dynamics and we also know what grow their bottom line. activities with the highest ROI, including
platforms and messages work when packages that are ready to go!
it comes to marketing the Dynamics QBS group in collaboration with
365 product range. We are pleased to Spindogs are pleased to introduce a
announce that we have partnered with an comprehensive range of marketing
Don’t forget as part of your SLA with
award-winning digital agency, Spindogs to services to support our Dynamics
QBS group you accumulate co-op which
support us with the marketing services we partners in becoming more effective and
you can use towards all our marketing
offer to our partners. successful with your marketing activities.
offerings listed here. To discuss any of
We basically cover the whole marketing
these services including your existing
As the QBS group partner community mix, and unlike other marketing agencies
co-op balance please reach out to our
continues to grow from strength to out there, nobody has the Dynamics
Marketing Manager Rachel Haines on
strength it is important to also have a knowledge that we do. After all QBS
rhaines@qbsgroup.com or alternatively
really strong marketing agency behind us group are Dynamics Partner Fanatics!
call her on 07773 555 426.
as the volume and uptake of marketing
04
A full-service digital agency helping organisations with Rockadove is a video production company based in
marketing both online and offline. We love delivering great Cardiff, South Wales - delivering video content for agencies
website design & development, marketing and brand and direct to businesses across the UK. We offer full
solutions for our clients, so whether you’re looking to drive service production in house from filming and editing, to
more value from your digital marketing budget or bring motion graphics and animation content. We believe in
your business to life with a visually stunning website, we asking questions and working collaboratively with you to
have the full package to take your online presence to the determine the very best solution to your problem.
next level. That’s how we’ve built successful, results-driven
relationships with clients for over 15 years.
BRAND & DESIGN PACKAGES 05 Brand & Design Packages Solve Your Identity Crisis – Visual Brand Package A Design for Life – Everyday Asset Package From NAV to Business Central – Product Update Package From Dynamics CRM to Customer Engagement – Product Update Package
06 BRAND & DESIGN PACKAGES
ONE-OFF PACKAGE
Solve Your Identity Crisis
Visual Brand Package
Identity Design Stationery Design Brand Guidelines Document
• Briefing call / meeting to discuss • Letterhead design • Basic brand guidelines document
your requirements containing guidance on colours,
• Business card design*
• Three options logo usage, fonts etc.
• Files supplied in print-ready format
• Refinement/finalisation of
chosen option
• Logo supplied in range of format
options (e.g. colour, black, vector,
bitmap etc.)
*Does not include typesetting of individual business cards £4,875BRAND & DESIGN PACKAGES 07
ONE-OFF PACKAGE
A Design for Life
Everyday Asset Package
4-page A5 Service Mailer/Leave-Behind Infographic Design Social Post Asset Design
• Research subject of choice • 24x visual assets for channel of choice
• Call with you to discuss your service
• Compile stats and content (e.g. Facebook, Twitter etc.)
and USP
• Designed in line with supplied • For use as part of your regular social
• Copywriting
brand guidelines media output
• Designed in line with supplied
• One set of amends • Compile stats and content (quotes,
brand guidelines
testimonials, service detail etc.)
• One set of amends
• Designed in line with supplied
• Print-ready file supplied brand guidelines
£4,22508 BRAND & DESIGN PACKAGES
ONE-OFF PACKAGE
From NAV to
Business Central
Product Update Package
Content Review Content Update
• Audit site for all instances of • Rewrite historic NAV content on
NAV references landing pages to become Business
Central appropriate*
• Note outdated content
• Create a NAV to Business Central
• Update minor NAV brand references
product update blog
to Business Central, focusing on
primary locations e.g. menus/links
• Update NAV browser titles and
meta descriptions
*Based on up to 3 pages of approx 500-1000 words. Historic blog content will not be updated £2,437.50BRAND & DESIGN PACKAGES 09
ONE-OFF PACKAGE
From Dynamics CRM to
Customer Engagement
Product Update Package
Content Review Content Update
• Audit site for all instances of Dynamics • Rewrite historic Dynamics CRM
CRM references content on landing pages to become
Business Central appropriate*
• Note outdated content
• Dynamics CRM to Customer
• Update minor Dynamics CRM brand
Engagement product update blog
references to Customer Engagement,
focusing on primary locations e.g.
menus/links
• Update Dynamics CRM browser titles
and meta descriptions
£2,437.50010 BRAND & DESIGN PACKAGES
Website
Performance
Packages
Where Do We Stand? – Website Auditing Package
A Platform for Growth – Website Design & Build Package
SEO Go! – SEO Kick-Start Package
Search for Success – SEO Maintenance Package
Write Away! – Website Content Package
A Lot to Say – Blogging Package
See What They Say – Video TestimonialsWEBSITE PERFORMANCE PACKAGES 11
ONE-OFF PACKAGE
Where Do We Stand?
Website Auditing Package
SEO Audit UX Audit* Content Audit*
• Technical review • Accessibility review • Review brand tone of voice, messaging
and CTAs
• Basic content review • Best practice
• Review overall content structure
• Analytics review • Use of imagery and content
• Recommendations for improvement
• Identify issues and provide • User journey and ease of navigation
recommendations
• Hierarchy of information
• Features and functionality
• Recommendations for improvement
£2,925
*Based on a general best practice overview. We can focus on
a specific user journey, audience or area of the site if required.12 WEBSITE PERFORMANCE PACKAGES
ONE-OFF PACKAGE
A Platform for Growth
Website Design & Build Packages*
OPTION 1:
Small Basic Website (Template)
Perfect for a company or organisation who don’t currently
have a web presence and need a simple brochure style
website. Your website will be designed and built to a set of
pre-determined wireframes.
• Core WordPress CMS
• Text Page (Template)
• Homepage (Template)
• Contact Page (Template)
*Please note that none of the options above include content creation and are based on Spindogs designing and
building the key page types indicated and allowing the client to populate with content via the CMS. They also do
not include any travel costs, brand work, creation of logos, photography, illustration or video work. Additional
page types can of course be added or removed if required. All subject to CMS platform and full requirement. £3,900WEBSITE PERFORMANCE PACKAGES 13
OPTION 2: OPTION 3:
Bespoke Designed Website Product-based Bespoke Website
A bespoke designed website that gives you a lot more control A bespoke designed website including more page options.
over the direction of the look and feel. They are designed from
scratch by our in-house design team and include several rounds • Core Website CMS • FAQs
of amends based on your feedback. • Homepage • Contact Page
• Testimonials • Product Listing and
• Core Website CMS • Text Page
Detail Page
• News
• Contact Page • Team
• Case Studies
• Text Page
• Homepage • Case Studies
• News
£14,300 £20,47514 WEBSITE PERFORMANCE PACKAGES
ONE-OFF PACKAGE
SEO Go!
SEO Kick-Start Package*
SEO Groundworks SEO Audit Keyword Research
• URL mapping • Technical review • Analysis of keywords generating
• Redirects of all pages (Search Console review) site traffic
• Basic content review
• XML sitemap & robots.txt • Competitor keyword analysis
• Analytics review
• Canonical version of the site defined
• Identify keyword opportunities
• Structured data implemented • Identify issues and provide
• Image optimisation recommendations • Keyword mapping
• Meta language & variants
• Fix issues identified in SEO audit,
where appropriate
• Bing webmaster tools configuration
• Local listings (Google My Business/Bing etc.)
• Create new meta descriptions and
browser titles***
• Content optimisation clean-up (inc H1s)***
• Alt tag images***
£5,525
* Will require CMS access, Analytics access and Search Console access from client. **Top 50 pages
(as defined by you or by Analytics). ***Top 40 pages (as defined by you or by Analytics)WEBSITE PERFORMANCE PACKAGES 15
12-MONTH PACKAGE
Search for Success
SEO Maintenance Package
We recommend that the SEO Go! package Quarterly Review Backlinks
is implemented before any regular SEO
maintenance activity. Your target keywords • Technical audit & error fixes • Web PR. SEO. Focused PR activity
will be defined following keyword research (404s, broken links etc.) designed to create multi-tier links to
and keyword mapping. the site to build authority
• Keyword cannibalisation audit
• Blogger outreach. Keyword focused
This package works particularly well in • Internal link building
backlinks* are placed relevant blogger
conjunction with a blogging or website • Create, update and amend search- sites to build authority
content package. focused landing pages
• Identify, suggest and implement
recommendations for SEO
improvement
* Approx 5 backlinks £1,560PM16 WEBSITE PERFORMANCE PACKAGES
ONE-OFF PACKAGE
Write Away!
Website Content Package
Keyword Research Website Content Additional Options
• Analysis of keywords currently • Content optimised for search • Website Content - per additional 10
generating site traffic pages (av 300 words per page)
• Compelling and engaging – in line
£1,625
• Competitor keyword analysis with brand tone of voice
• Identify keyword opportunities • 10 pages of content created • Website Content - av 500-1000
• Keyword mapping • Av. 300 words per page words per page (10 pages)
£3,900
• Website Content - per additional 10
pages (av 500-1000 words per page)
£2,600
£3,900WEBSITE PERFORMANCE PACKAGES 17
12-MONTH PACKAGE
A Lot to Say
Blogging Package
Content Plan Monthly Blogging Account Management
• 12-month plan • x12 monthly blogs • Single point of regular contact
• Basic SEO research • Well researched and expertly written • Monthly reporting
• Basic analysis of historic • Approx. 300 words per blog
blog performance
• Content addition
£4,55018 WEBSITE PERFORMANCE PACKAGES
ONE-OFF PACKAGE
See What They Say
Video Testimonials
£1,920 £5,880 £24,000<
Client Testimonial Corporate Video Bespoke Video Advert
• 1 interview • Pre-production meeting/call • Tailored to your exact requirements
• Cutaway footage • Script or interview preparation • Comprehensive creative development
• 1 location, on 1 day • Full production
• Small film crew & kit
• Branded titles • Clearcast approval for broadcast,
• Up to 3 locations over a maximum if required
• Royalty free music
of 2 consecutive days*
• 2 sets of amends included
• Travel included up to 100 miles • Branded Titles
radius from base • Royalty Free Music £7,200
• 2 sets of amends included 2D Animation (Motion Graphics video)
£5,040
• Travel included up to 100 miles
radius from base • Up to 2 minute custom animation
3 x Client Testimonial Package
• Full storyboard and
• As above, filmed on same or design development
consecutive days • Script writing
• Saving on booking individually • Professional voiceover recording
*Up to 6 interviews, or a professional voiceover. Professional voiceover will require less filming, so budget will be reallocated to accommodate voiceover cost.BRAND & DESIGN PACKAGES 019 Campaign Packages Gather Round – Audience Awareness Package Keep in Touch – Regular Communications Package Ready, Steady, Campaign – Campaign Management Package Make a Connection – LinkedIn Package Campaign in a Box – Pre-Built Campaign Package
20 CAMPAIGN PACKAGES
3-MONTH PACKAGE
Gather Round
Audience Awareness Package
Campaign objectives/CTA to be defined by you – e.g. sign up in January for free audit, or download our content on CRM etc.*
Campaign Email Social Audience Growth Campaign PPC Display
• Design email • LinkedIn, Instagram or Facebook • Display advertising
• Copywrite email • Audience growth and remarketing • Remarketing
• Build editable HTML email** • Campaign creative • Ad creation (design & copy)
• Upload to email system • Design campaign assets • Campaign management and
optimisation
• Schedule and send (to agreed • Campaign set up and targeting
• Budget management
data set)
• Campaign management and
• Performance reporting
optimisation
• Excludes ad spend
• Budget management
• Performance reporting
• Excludes ad spend
£3,250
*requires access to Google Ads account and social media accounts
**to work within Click Dimensions, Mailchimp or Campaign MonitorCAMPAIGN PACKAGES 21
3-MONTH PACKAGE
Keep in Touch
Regular Communications Package
Newsletter Email Social Media Management
• Design email template • LinkedIn, Instagram or Facebook
• Content creation and curation • Social content strategy and scheduling
(for each newsletter)
• Asset creation
• Build editable HTML email**
• Regular posting
• Upload to email system
• Owned and curated content
• Schedule and send (to agreed
data set)
*requires access to social media accounts
**to work within Click Dimensions, Mailchimp or Campaign Monitor
£4,87522 CAMPAIGN PACKAGES
ONE-OFF PACKAGE
Ready, Steady, Campaign
Campaign Management Package
Campaign objectives/CTA to be defined by you – e.g. summer sale, or free training etc.*
Campaign Landing Page Social Advertising Campaign* PPC Campaign *
• Sub-domain landing page • LinkedIn, Instagram or Facebook • Ad creation
(hosted away from client website)
• Campaign creative • Campaign management and
• Conversion focused optimisation
• Campaign set up
• Contact form • Budget management
• Campaign management
• Design, copy & build and optimisation • Performance reporting
• 2x months’ subscription • Budget management • Excludes ad spend
• Performance reporting
• Excludes ad spend
*requires access to Google Ads account and social media accounts £4,225CAMPAIGN PACKAGES 23
3-MONTH PACKAGE
Make a Connection
LinkedIn Package
LinkedIn Profile Management* LinkedIn Advertising
• Create/optimise company LinkedIn • x3 months’ visibility campaign –
profile page (content, visuals, in feed advert (includes campaign
links etc.) configuration, messaging, design
and targeting)
• Join or create appropriate user groups
• Follower growth campaign
• Guidelines for use (prospecting,
(in month 1)
posting, targeting, engaging
with groups) • Boosted post campaign (in month
2 or 3 – depending on content)
• Content posting (adding client
generated content to profile – • InMail campaign (in month 2 or 3)
works well with a blogging service)
• Excludes ad spend
*requires access to social media accounts
**to work within Click Dimensions, Mailchimp or Campaign Monitor
£3,087.5024 CAMPAIGN PACKAGES
Coming soon
ONE-OFF PACKAGE
Campaign in a Box
Pre-Built Campaign Package
Uses pre-created, templated assets that can be tailored to your company or message.
Infographic Design Whitepaper Direct Mail
• Research and write an infographic • Research and write topical whitepaper • Write and design an editable direct
mail or 4 page A5
• Flexible design • Design of 8 page document (in an
editable format) • Provide an editable file in Adobe
• Provide an editable file in Adobe
InDesign (logos, icons, fonts, colours
InDesign (logos, icons, fonts, colours • Provide an editable file in Adobe
etc. will be editable to personalise to
etc. will be editable to personalise InDesign (logos, icons, fonts, colours
the partner brand)
to partner brand) etc. will be editable to personalise
to partner brand) OR
OR
OR • Provide a print-ready file with partner
• Provide a print-ready file with partner
content inserted
content inserted • Provide a print-ready file with partner
content inserted
Blog
• Research and write a blog template Email Template
(template will be structured so that
the information is presented ready for • Write and design an editable
the partner to reconfigure into their HTML email template
own interpretation of it) £1,300
*requires access to LinkedIn account of primary team memberBRAND & DESIGN PACKAGES 025 Training Digital Advertising Training – Social Advertising & Google Ads Website Performance Training – Content Strategy & SEO
26 TRAINING
Digital Advertising Training Day
Social Advertising & Google Ads
Google Ads Social Advertising
• At central location • An introduction to PPC • An introduction to social media
• Two expert industry speakers • Getting started – setting up for business
your account • Facebook fundamentals
• Creating your first ad • LinkedIn fundamentals
• Keywords • Building your profiles
• Targeting • Building your audience
• Google Ads tools • Social media advertising
• Optimising budget • Targeting
• Optimising performance • Scheduling content
• Google Shopping • Social media goals
• Display Network and remarketing • Creating a social media plan
• Measurement • Tips and tricks
• Tips and tricks
£325TRAINING 27
Website Performance Training Day
Content Strategy & SEO
Content Strategy SEO
• At central location • The main components of a • An introduction to SEO
• Two expert industry speakers content strategy • The fundamentals of SEO
• First steps towards documenting • Search signals
your own content strategy
• The importance of content
• Using audience insight to craft an
• Keywords
effective content strategy
• Assessment and measurement
• Determining the best distribution
channels for your content • Creating an SEO plan
• Measuring the effectiveness of • Tips and tricks
your content
• Monetising your content for
marketing success
• Building a content plan and
manage the content workflow
£325028 BRAND & DESIGN PACKAGES
Rachel Haines
Phone: +44 777 3555 426
Email: rhaines@qbsgroup.com
www.qbsgroup.com
Phone: +31 88 7660 500
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