Marketing - Newcastle University
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Course Summary: February 12, 2022
Marketing
BSc Honours
UCAS code: N500
Full time
3 years
Next start date: September 2022
Master the art and science of professional marketing that drives the success of
every business and brand.
Fees (per year)
Home: £9250
International: £20400
Entry requirements
A Level: AAB
IB: 35 points
UCAS Institution name and code:
NEWC / N21
Page 1 of 12Course overview
This focused degree equips you with the technical skills and knowledge of a
marketing professional. You'll be trained to use them in real-world situations, so
that you are ready to make an immediate impact in your career.
You will study a course designed and delivered with the active participation of
the industry. You will learn academic theory in depth, and apply it to the real
world.
This translates into a valuable year-long work placement; modules enriched with
live case studies and consultancy projects; and skills training designed to meet
the latest marketing trends.
Through a flexible mix of core and optional modules, you will cover key topics
such as strategic marketing, digital business, and consumer behaviour.
Your course during COVID-19
Please rest assured we make all reasonable efforts to provide you with the
programmes, services and facilities described. However, it may be necessary to
make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments
outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle
University study experience for the academic year 2021-22.
See our terms and conditions and student complaints information
Quality and ranking
18th in the UK – The Complete University Guide 2022 (Marketing category)
Top 10 in the UK for Graduate Prospects in Marketing - The Complete
University Guide 2022
Page 2 of 12Top 125 for Business and Economics – Times Higher Education World
University Rankings by Subject 2022
Professional accreditation
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also
accredited by the Institute of Data and Marketing (IDM) allowing you to gain a
professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
Modules
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year,
and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically
to reflect developments in the discipline, the requirements of external bodies
and partners, and student feedback.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the
Programme Regulations and Specifications ahead of each academic year.
This usually happens in May.
To find out more please see our terms and conditions.
Page 3 of 12You will take a series of core modules designed to give you a thorough
grounding in the interlinked principles of marketing, marketing channels,
business management and growth.
You will also receive practical training in the use of quantitative data analysis
techniques.
Modules
Compulsory Modules Credits
Introduction to Management and
20
Organisation
Understanding Business Growth 20
Digital Business 20
Quantitative Methods for Business
20
Management
Introduction to Marketing 20
Ethics in Marketing, Critical
Consumption, and Corporate Social 10
Responsibility
Academic and Professional Skills 10
You will study core subjects such as research methods, strategic marketing and
consumer behaviour, as well as either global or services marketing.
You will then top this up with a choice of optional modules on complementary
topics such as accounting, business Spanish, or entrepreneurship.
Modules
Compulsory Modules Credits
Page 4 of 12Research Methods for Business and
20
Marketing
Strategic Marketing 20
Integrated and Digital Marketing
20
Communications
Consumer Behaviour 20
Optional Modules Credits
Introduction to Accounting and Finance
20
(for Business School Students)
Business Analysis and Analytics 20
Statistical Methods for Marketing &
20
Management
Global Marketing 20
Services Marketing 20
Career Development for second year
20
students
Developing Enterprise,
20
Entrepreneurship and Employability
You will choose to produce a marketing dissertation based on your own original
research, or work on a consultancy project for a real-world client.
You will also tailor your degree to suit your interests and career plans by
studying specialist modules on subjects such as new product development,
digital marketing, and sales management.
Modules
Optional Modules Credits
Marketing and Public Policy 10
Communication and Behaviour Change 10
Community Engagement 20
Page 5 of 12Global Advertising and Brand
20
Promotion
Digital Marketing 20
New Product and Service Development 20
Data Driven Marketing Decisions 20
Cultural and Heritage Marketing 20
Marketing Dissertation 40
Marketing Consultancy Project 40
Career Development for final year
20
students
Information about these graphs
We base these figures and graphs on the most up-to-date information available
to us. They combine data on the planned delivery and assessments of our
courses in 2021-22 with data on the modules chosen by our students in 2020-21.
Teaching time is made up of:
scheduled learning and teaching activities. These are timetabled activities
with a member of staff present
structured guided learning. These are activities developed by staff to
support engagement with module learning. Students or groups of students
undertake these activities without direct staff participation or supervision
Teaching and assessment
Teaching methods
You will be taught through lectures, seminars, hackathons and webinars, often
enhanced with innovative technology that allows you to participate in instant
anonymous polls and comprehension tests.
Page 6 of 12You will also benefit from our investment in specialist simulation software, which
brings your learning to life by putting you in charge of a virtual company.
Assessment methods
You'll be assessed through a combination of:
Dissertation or research project
Essays
Examinations – practical or online
Portfolio submission
Presentations
Projects
Skills and experience
Practical skills
You will receive training in the design of qualitative and quantitative market
research, and the sampling, collection and analysis of marketing data.
Through a variety of optional modules, you may also go on client field trips,
make marketing and business presentations to clients, or learn business Spanish.
Business skills
You will gain valuable experience by working on projects for live clients –
through regular case studies and our innovative marketing consultancy project in
Stage 3.
Research skills
In stages 1 and 2, you will be given training in the quantitative and qualitative
research methods required for collecting, analysing and visualising marketing
data, and have the option to study more advanced techniques.
In Stage 3, you will conduct your own research to produce a dissertation, or as
Page 7 of 12part of a marketing consultancy project for a live client.
Opportunities
Study abroad
Experience life in another country by choosing to study abroad as part of your
degree. You’ll be encouraged to embrace fun and challenging experiences,
make connections with new communities and graduate as a globally aware
professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Find out more about study abroad
Work placement
Get career ready with a work placement and leave as a confident professional in
your field. You can apply to spend 9 to 12 months working in any organisation in
the world, and receive University support from our dedicated team to secure
your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning
into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year. A
work placement is not available if you're spending a year studying abroad.
Placements are subject to availability.
Find out more about work placements
Facilities and environment
Page 8 of 12Facilities
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle
University Business School, based in our state-of-the-art building within the
Newcastle Helix development – Newcastle's emerging business district.
You’ll benefit from a world-class business education and leave as a socially
responsible graduate, ready to challenge conventional business thinking.
Find out more about Newcastle University Business School and our facilities
Support
Each degree offers you a stimulating curriculum and a supportive teaching and
learning environment.
You will have an academic member of staff as a personal tutor throughout your
degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can
help you settle in and answer any questions you have.
Your future
This degree offers you a shortcut to gaining a professional qualification from the
Chartered Institute of Marketing and the Institute of Digital Marketing by
exempting you from some of their study requirements.
It also equips you for a successful career on both the agency and client-side of
marketing, advertising and public relations.
97% of students from this course, were in employment or further study within six
months of graduating*.
Page 9 of 12Our recent graduates have progressed to positions such as brand manager,
head of marketing, product marketing manager and senior digital marketing
consultant for employers such as Barbour, Barclays, Microsoft and Nintendo.
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education
Survey 2016/17
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon
graduating. 95% of Newcastle Business School graduates were in work or further
study within six months of graduating and the average salary was £25,253*.
Students studying at Newcastle Business School have also progressed to
careers in:
systems analyst
construction manager
UX researcher
Our graduates have gone on to succeed in globally recognised companies,
including:
Brewin Dolphin
Wm Morrison Supermarkets
Michael Page International Recruitment
Barclays Bank
Ernst & Young
Mercedes-Benz UK
Vodafone UK
Amazon
KPMG
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education
Survey 2016/17
Page 10 of 12Make a difference
Careers support
You'll have access to a wealth of resources and support to enhance your
employability, including:
a careers conference called Future Focus tailored to the stage of your
degree
interwoven employability provision
access to a dedicated placement officer within the Business School who
can help you find a work placement in your area of interest
specialist careers and business start-up support from the University's
award-winning Careers Service and the Business School's careers
consultants
career management sessions with a careers consultant
work experience opportunities while studying with us
Business School summer internship scheme
We're also one of 140 business schools worldwide to be accredited by the
EQUIS scheme for our managerial and entrepreneurial skills development.
Our award-winning Careers Service is one of the largest and best in the country,
and we have strong links with employers. We provide an extensive range of
opportunities to all students through our ncl+ initiative.
Visit our Careers Service website
Recognition of professional qualifications outside of the UK
From 1 January 2021 there is an update to the way professional qualifications are
recognised by countries outside of the UK
Check the government’s website for more information.
Page 11 of 12Find out more...
Go online for information about our full range of degrees:
www.ncl.ac.uk/undergraduate
To watch videos about student life in Newcastle, visit
www.ncl.ac.uk/lovenewcastle
Visit www.ncl.ac.uk/tour to take virtual tours of the campus and city
Book for an Open Day to come and see us in person
www.ncl.ac.uk/openday
Contact us online at www.ncl.ac.uk/enquiries or phone +44 (0)191 208
3333
This brochure is created from web content and is up to date at the time of
creation (see the first page for creation date). If you are on screen you are able
to use the live links that are highlighted in blue. If reading in print, the URLs
provided above will help you to navigate back online. Full details of the
University's terms and conditions, including reference to all relevant policies,
procedures, regulations and information provision, are available at:
www.ncl.ac.uk/pre-arrival/regulations
© Newcastle University.
The University of Newcastle upon Tyne trading as Newcastle University.
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