Marketing and Management - Newcastle University
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Course Summary: February 17, 2022
Marketing and Management
BSc Honours
UCAS code: NN52
Full time
3 years
Next start date: September 2022
Become a leading light in the business world by combining marketing expertise
with all-round commercial acumen.
Fees (per year)
Home: £9250
International: £20400
Entry requirements
A Level: AAB
IB: 35 points
UCAS Institution name and code:
NEWC / N21
Page 1 of 13Course overview
This comprehensive degree enables you to apply the technical skills of a
specialist marketing practitioner or to harness the power of marketing as part of
a broader business management or entrepreneurial role.
There will be a continuous practical emphasis as you apply the academic theory
throughout your studies, with regular live case studies, hands-on skills training,
live consultancy projects, valuable work placement opportunities, and the
chance to launch your own business.
Building on a core of marketing and management modules in Stage 1, you can
then strike your own balance between the two disciplines by choosing from
modules such as consumer behaviour, product development and business
information systems.
Your course during COVID-19
Please rest assured we make all reasonable efforts to provide you with the
programmes, services and facilities described. However, it may be necessary to
make changes due to significant disruption.
Given the changing nature of the COVID-19 pandemic, the commitments
outlined are subject to guidelines that may be in place from time to time.
View our COVID-19 Study page, which gives information about your Newcastle
University study experience for the academic year 2021-22.
See our terms and conditions and student complaints information
Quality and ranking
Top 10 in the UK for Graduate Prospects in Marketing – The Complete
University Guide 2022
Top 20 in the UK for Graduate Prospects in Business and Management
Studies - The Complete University Guide 2022
Page 2 of 13Top 125 for Business and Economics – Times Higher Education World
University Rankings by Subject 2022
Professional accreditation
This degree is accredited by the Chartered Institute of Marketing (CIM). It is also
accredited by the Institute of Data and Marketing (IDM) allowing you to gain a
professionally recognised qualification.
All professional accreditations are reviewed regularly by their professional body.
Modules and learning
Modules
The information below is intended to provide an example of what you will study.
Most degrees are divided into stages. Each stage lasts for one academic year,
and you'll complete modules totalling 120 credits by the end of each stage.
Our teaching is informed by research. Course content may change periodically
to reflect developments in the discipline, the requirements of external bodies
and partners, and student feedback.
Optional module availability
Student demand for optional modules may affect availability.
Full details of the modules on offer will be published through the
Programme Regulations and Specifications ahead of each academic year.
This usually happens in May.
To find out more please see our terms and conditions.
Page 3 of 13You will take a series of core modules designed to give you a thorough
grounding in the interlinked principles of marketing, marketing channels,
business management and growth.
You will also receive practical training in the use of quantitative data analysis
techniques.
Modules
Compulsory Modules Credits
Introduction to Management and
20
Organisation
Understanding Business Growth 20
Digital Business 20
Quantitative Methods for Business
20
Management
Introduction to Marketing 20
Ethics in Marketing, Critical
Consumption, and Corporate Social 10
Responsibility
Academic and Professional Skills 10
You will study core modules on research methods and on key aspects of
business such as human resources and service operations.
You will then top this up with a choice of optional modules on complementary
topics such as business enterprise, managing change, and global marketing.
Modules
Compulsory Modules Credits
Managing Human Resources 20
Page 4 of 13Service Operations Strategy and
20
Management
Research Methods for Business and
20
Marketing
Consumer Behaviour 20
Optional Modules Credits
Introduction to Accounting and Finance
20
(for Business School Students)
Business Enterprise 20
Understanding Work and Organisations 20
Managing Change 20
Business Analysis and Analytics 20
Statistical Methods for Marketing &
20
Management
Global Marketing 20
Services Marketing 20
Strategic Marketing 20
Integrated and Digital Marketing
20
Communications
Career Development for second year
20
students
You will produce a marketing or management dissertation based on your own
research, work on a marketing or management consultancy project for a real-
world client, or put your skills into practice in a simulation.
You will also tailor your degree to suit your interests and career plans by
studying specialist modules on subjects such as community engagement,
business information systems, and sales management.
Page 5 of 13Modules
Optional Modules Credits
Marketing and Public Policy 10
Communication and Behaviour Change 10
Business Information Systems 20
Advanced Business Topics 40
Community Engagement 20
International Human Resource
10
Management
Critical Perspectives on Human
10
Resource Management
Management of Creativity, Design and
20
Innovation
Management Dissertation 40
Management Consultancy Project 40
Global Advertising and Brand
20
Promotion
Digital Marketing 20
New Product and Service Development 20
Data Driven Marketing Decisions 20
Cultural and Heritage Marketing 20
Marketing Dissertation 40
Marketing Consultancy Project 40
Career Development for final year
20
students
Information about these graphs
We base these figures and graphs on the most up-to-date information available
Page 6 of 13to us. They combine data on the planned delivery and assessments of our
courses in 2021-22 with data on the modules chosen by our students in 2020-21.
Teaching time is made up of:
scheduled learning and teaching activities. These are timetabled activities
with a member of staff present
structured guided learning. These are activities developed by staff to
support engagement with module learning. Students or groups of students
undertake these activities without direct staff participation or supervision
Teaching and assessment
Teaching methods
You will be taught through lectures, seminars, hackathons and webinars, often
enhanced with innovative technology that allows you to participate in instant
anonymous polls and comprehension tests.
You will also benefit from our investment in specialist simulation software, which
brings your learning to life by putting you in charge of a virtual company.
Assessment methods
You'll be assessed through a combination of:
Dissertation or research project
Essays
Examinations – practical or online
Portfolio submission
Presentations
Projects
Skills and experience
Page 7 of 13Practical skills
You will receive training in professional skills such as questionnaire design,
sampling methods, hypothesis testing, and forecasting.
Through a variety of optional modules, you may also go on client field trips or be
trained to design a business analytics system, use statistical software, make a
business pitch, or learn business Spanish.
Business skills
You will get opportunities to work on live case studies, and can choose to
participate in a business start-up in Stage 2, and complete a live consultancy
project in Stage 3.
You can also spend a year studying abroad at one of our partner universities to
enhance your global perspective, setting you apart from other graduates.
Research skills
In stages 1 and 2, you will take core modules on the quantitative and qualitative
research methods required for collecting, analysing, writing proposals and
visualising marketing and business management data, and have the option to
study other analytical and statistical methods.
In Stage 3, you can conduct your own research to produce a dissertation, or as
part of a marketing or management consultancy project for a live client.
Opportunities
Study abroad
Experience life in another country by choosing to study abroad as part of your
degree. You’ll be encouraged to embrace fun and challenging experiences,
make connections with new communities and graduate as a globally aware
Page 8 of 13professional, ready for your future.
You can choose to spend up to a year studying at a partner institution overseas.
If you choose to study abroad, it will extend your degree by a year.
Find out more about study abroad
Work placement
Get career ready with a work placement and leave as a confident professional in
your field. You can apply to spend 9 to 12 months working in any organisation in
the world, and receive University support from our dedicated team to secure
your dream placement. Work placements take place between stages 2 and 3.
You'll gain first-hand experience of working in the sector, putting your learning
into practice and developing your professional expertise.
If you choose to take a work placement, it will extend your degree by a year. A
work placement is not available if you're spending a year studying abroad.
Placements are subject to availability.
Find out more about work placements
Facilities and environment
Facilities
This degree is run by our triple-accredited (AACSB, EQUIS, AMBA) Newcastle
University Business School, based in our state-of-the-art building within the
Newcastle Helix development – Newcastle's emerging business district.
You’ll benefit from a world-class business education and leave as a socially
responsible graduate, ready to challenge conventional business thinking.
Page 9 of 13Find out more about Newcastle University Business School and our facilities
Support
Each degree offers you a stimulating curriculum and a supportive teaching and
learning environment.
You will have an academic member of staff as a personal tutor throughout your
degree. They can help with academic and personal issues.
Peer mentors will help you in your first year. They are fellow students who can
help you settle in and answer any questions you have.
Your future
Our Marketing and Management degree prepares you for a variety of careers in
business – as a professional marketer, manager or entrepreneur. It also qualifies
you for exemptions from the Chartered Institute of Marketing and the Institute of
Digital Marketing.
86% of our Marketing and Management graduates were in work or further study
within six months of graduating*.
Our recent graduates have progressed to positions such as district manager,
customer strategy consultant, digital marketing executive, and product
development and marketing specialist for employers such as Abercrombie &
Fitch, Accenture, Amazon, HSBC and Mercedes-Benz.
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education
Survey 2016/17
Join a network of successful graduates
Graduates of Newcastle University Business School are highly sought after upon
graduating. 95% of Newcastle Business School graduates were in work or further
study within six months of graduating and the average salary was £25,253*.
Page 10 of 13Students studying at Newcastle Business School have also progressed to
careers in:
systems analyst
construction manager
UX researcher
Our graduates have gone on to succeed in globally recognised companies,
including:
Brewin Dolphin
Wm Morrison Supermarkets
Michael Page International Recruitment
Barclays Bank
Ernst & Young
Mercedes-Benz UK
Vodafone UK
Amazon
KPMG
*Destinations of (undergraduate, UK and EU) Leavers from Higher Education
Survey 2016/17
Make a difference
Careers support
Our award-winning Careers Service is one of the largest and best in the country,
and we have strong links with employers. We provide an extensive range of
opportunities to all students through our ncl+ initiative.
Visit our Careers Service website
Recognition of professional qualifications outside of the UK
From 1 January 2021 there is an update to the way professional qualifications are
Page 11 of 13recognised by countries outside of the UK
Check the government’s website for more information.
Page 12 of 13Find out more...
Go online for information about our full range of degrees:
www.ncl.ac.uk/undergraduate
To watch videos about student life in Newcastle, visit
www.ncl.ac.uk/lovenewcastle
Visit www.ncl.ac.uk/tour to take virtual tours of the campus and city
Book for an Open Day to come and see us in person
www.ncl.ac.uk/openday
Contact us online at www.ncl.ac.uk/enquiries or phone +44 (0)191 208
3333
This brochure is created from web content and is up to date at the time of
creation (see the first page for creation date). If you are on screen you are able
to use the live links that are highlighted in blue. If reading in print, the URLs
provided above will help you to navigate back online. Full details of the
University's terms and conditions, including reference to all relevant policies,
procedures, regulations and information provision, are available at:
www.ncl.ac.uk/pre-arrival/regulations
© Newcastle University.
The University of Newcastle upon Tyne trading as Newcastle University.
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