Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer

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Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Biggest BBQ 2021

Marketing
information kit

Every child deserves a chance at a healthy life
Our Vision: 100% survival for kids with cancer

The Australian Lions Childhood Cancer Research Foundation
is a Category ‘A’ Project of Lions Australia.
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Help us
fight kids’
  cancer.
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Biggest BBQ 2021
Facts and information
About Lions Australia                                   About the 2021 Lions Biggest BBQ
Lions Australia is one of Australia’s largest service   Lions Biggest BBQ is an annual fundraising event
organisations with almost 25,000 members and            undertaken by many of the 1,200 Clubs across the
1,200 clubs across Australia. Lions Australia raises    country between January - December 2021, when
over $20 million per annum to assist in community       it best suits your Club. Funds raised will be used
and health projects, and funding for Lions              to help achieve ALCCRF’s mission to prevent kids
foundations and programs. For more information          with cancer dying by raising funds nationally and
on Lions in Australia, please visit the MD website at   donating these funds to the best scientific and
www.lionsclubs.org.au                                   clinical childhood cancer research conducted right
                                                        across Australia.
Lions Australia has been supporting childhood
cancer research at least as far back as 1976. Since     More information
that time childhood cancer survival rates have
improved to about 80% but unfortunately every           Visit the website at: www.alccrf.lions.org.au
year in Australia more than 900 children are still      or contact your ALCCRF District Chairman
diagnosed with cancer and three Australian children     or Trustee (details are listed on inside back cover
die from cancer every week. Among childhood             of this information kit).
illnesses, cancer remains the most common cause
of death in Australia.

About ALCCRF

Since 1996, Lions Australia has shown outstanding
commitment contributing over $10 million to
childhood cancer research. This effort has resulted
in, amongst other things, safer and more effective
blood stem cell transplantation for leukaemia
patients following chemotherapy which can lead
to shorter hospitalisation and more rapid recovery.
Lions have done a lot but the job is not over
because we believe every child has the right to
a healthy life. At the 57th National Convention
in Melbourne in May 2009, Lions established a
category ‘A’ Project to be known as Australian Lions
Childhood Cancer Research Foundation (ALCCRF).
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Biggest BBQ 2021
Timeline of activities
                               Lions Biggest BBQ Event

January 2021 (or whenever it suits your Club)
• Secure your venue to stage the Lions Biggest BBQ in your local community.
• Contact third parties to determine their interest in participating in the Lions Biggest BBQ
• Finalise all logistical elements of your local Lions Biggest BBQ.
• Localise and distribute pre event media release with photo.
• Secure any local media coverage of local events
• Conduct a follow-up call with media to determine whether they would like to send a
  photographer to cover your local event

December 2021 (or later if applicable)
• Finalise all monies raised and post                        • Direct deposit or bank at NAB:-
  the donation cheque to:-                                     BSB: 085-397 A/C: 942947951

 ALCCRF Trustee PDG Ron Skeen                                  Please ensure reference is made to
                                                               CLUB NAME or NUMBER and 2021 BBQ
 PO Box 770 BELCONNEN ACT 2611
                                                               Email details of all bank deposits to
                                                               ALCCRF Treasurer PDG Ron Skeen.
                                                               rjskeen@optusnet.com.au

IMPORTANT NOTE
When sending BBQ Money to the ALCCRF,
it would be appreciated if funds could be
accompanied with the notation
“2021 BBQ Money” to ensure this is credited
into the correct internal account.
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
How your BBQ fundraising will assist
kids cancer research in 2021!

Australian Lions Childhood Cancer                         “Over 800 children aged 0-14 years are diagnosed
                                                          with cancer in Australia each year. Many of these
Research Foundation has announced                         cancers are aggressive and hard to treat and we
                                                          are losing too many young lives. Although survival
it will be providing $1.05 million of                     rates have improved greatly for some, most cancers
funding to the Telethon Kids Institute.                   take a toll on young people’s lives and often side
                                                          effects of treatment can be serious and lifelong.”
The funding will support Telethon Kids Cancer
Centre’s vital research in improving survival rates,      “Telethon Kids Cancer Centre’s research in Cancer
longevity and quality of life for children with cancer.   Immunotherapy is focused on finding ways to
                                                          help these children’s immune systems fight cancer
“At Australian Lions Childhood Cancer Research            cells. This will be revolutionary in the treatment of
Foundation we believe every child deserves a              childhood cancer,” adds John Thorpe.
chance at a healthy life we are therefore very
proud to be providing $1.05 million worth of              “As Australia’s only comprehensive, paediatric
funding to Telethon Kids Institute,” says Australian      cancer immunotherapy centre Telethon Kids Cancer
Lions Childhood Cancer Research Foundation                Centre is making its mark on medical research.
Chairperson John Thorpe.                                  The Centre is on a mission to prevent paediatric
                                                          disease and improve the wellbeing of children with
The Hon Julie Bishop, Chair of Telethon Kids              cancer. We bring together leading researchers
Institute has thanked Australian Lions Childhood          and oncologists focused on developing therapies
Cancer Research Foundation.                               that destroy cancer cells, while minimising the
                                                          side effects to children’s short and long term
“We are so grateful for Australian Lions Childhood        health,” says Professor Terrance Johns, Head of the
Cancer Research Foundation’s support. This $1.05          Telethon Kids Cancer Centre.
million in funding will enable the Telethon Kids
Cancer Centre to continue its leading research            The $1.05 million of funding to Telethon Kids
in Childhood Cancer particularly in Cancer                Institute builds on the Australian Lions Childhood
Immunotherapy which focuses on supercharging the          Cancer Research Foundation’s long history in
body’s natural defences to destroy cancer cells.”         supporting leading and innovative research into
                                                          childhood cancer.
“Cancer Immunotherapy is one of the most
exciting and promising cancer treatments being
developed particularly for childhood cancer. It
is our hope that this work benefits kids all over
Australia and beyond,” says John Thorpe.

                                                          On following pages, read just a few of the kids’
                                                          stories and how they benefitted from past
                                                          ALCCRF fund raising efforts. It will amaze and
                                                          inspire you.
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Kids

Ava           was just six-months-old when her mum,
Jenny, heard her screaming, and ran into her to find
Ava struggling to breathe, her eyes rolling into the
back of her head and her lips turning blue. Without
hesitation, Jenny put her in the car and drove her
to the Emergency Department of Sydney Children’s
Hospital, Randwick.

Doctors originally thought Ava was choking on
something, but after an examination failed to find any
obstruction in her airway, she was put on a ventilator
in the Intensive Care Unit. Ava was then sent for scans
which, much to the shock of her distraught parents
revealed a five and a half centimeter cancerous tumor
called a neuroblastoma in her chest and abdomen.
The cancer had also spread to her bones.
Little Ava was immediately started on a course of
chemotherapy treatment, and spent the next 15 days
in the Intensive Care Unit until she was able to breathe
on her own. Over the next 12 months, she was in
and out of Hospital, during which she endured eight
rounds of chemotherapy and three operations to try
and rid her of the tumors, one of which was entwined
around her spine and considered too dangerous to
operate on.
While doctors were deciding on the next step in
Ava’s treatment, it was discovered that thankfully
the inoperable tumor had matured and become
non-cancerous. Ava was able to stop her intensive
treatment.
These days Ava is back home with her family but
continues to visit the Hospital every three months
for scans, which will eventually reduce to six-monthly
scans, the longer she is in remission.
Now a bubbly nine year old, Ava is out-going, bright
and inquisitive and loves playing with her friends at
school.
“The staff at the Hospital was absolutely amazing, I
could not fault anything,” Jenny said. “They treated
Ava with so much care and make you feel part of a
family, not just a patient.”
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Kids

Willem                    Just before his second
birthday Willem was falling ill with colds and ear
infections and not getting better. Then his mum
Michelle noticed a lot of bruises on his body. She
took Willem to the doctor, where he underwent a
blood test. A few hours later the results were in and
the family were told to prepare for the worst – young
Willem could have cancer.
Michelle picked her two daughters up from school
and took them to their grandparents, and then
drove the four hours from their home at Young
to Sydney and spent the night in Emergency with
Willem. The next day he underwent a range of tests,
which devastatingly confirmed Willem had Acute
Lymphoblastic Leukaemia.
He was immediately started on a course of steroid
treatment and then went through five rounds of
chemotherapy, spending the majority of the next nine
months in Hospital with his mum by his side, while
Willem’s dad Mark stayed at home with their two
young daughters.
Willem suffered a number of side effects from his
treatment including nausea, ulcers and also leg
weakness where he didn’t leave his bed for two months.
“Willem also stopped talking for a while, I think he was
in shock from what was happening to him. He had no
energy and just wasn’t himself,” Michelle said.
Once Willem had undergone his initial treatment,
he was put on maintenance chemotherapy for 18
months, which he could take at home, monitored by
his local doctor and the Hospital’s Outreach Service
for patients living in rural and regional areas.
Willem is now in remission and has started pre-school.
“He just loves pre-school and being able to do what
other kids do like going to the park or swimming
pool,” Michelle said. “He was left out of so much
before and now his sense of humour has come back
and he is enjoying being a normal kid.”
“All of the staff at Sydney Children’s Hospital,
Randwick go above and beyond what they’re paid to
do, they are all fantastic and you couldn’t get through
something like this without them all,” Michelle said.
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Kids

Benji              In July 2012, five year old Benji
went on holidays to Melbourne from her hometown
of Wagga Wagga with her family. She had always
been a happy, outgoing child but her parents Shaleen
and Nazeem noticed she had a temperature and
was becoming lethargic. When the family returned
home, they were about to take Benji to her local GP,
when she collasped and her eyes started rolling into
the back of her head. Her parents rushed her to the
local hospital, and she was found to be critically unwell
and severely anaemic. She was resuscitated and
immediately airlifted to Sydney Children’s Hospital,        Most importantly, Benji is now in remission and her
Randwick, as Shaleen drove through the night to be by       leukaemia is completely undetectable using even
her daughter’s bedside. Within a few hours, Benji was       the most sophisticated tests. However, to ensure she
diagnosed with Acute lymphoblastic leukaemia (ALL).         is cured Benji needs to continue her treatment, and
                                                            she will continue with further chemotherapy in the
It came as a big shock to the family as Benji had rarely    New Year. She will be at home for Christmas with her
ever been sick before.                                      parents and older brother Zain, but will fly back to the
She began her treatment with rounds of                      Hospital on Boxing Day for treatment.
chemotherapy to combat the cancer, and for the              “Benji is so used to the travel now, she knows she
first two months suffered a range of complications,         has to get-up and get on the plane to come to the
from severe lung infections to allergic reactions to a      Hospital, she knows it has to be done,” Shaleen said.
commonly used drug.
According to Shaleen, Benji, who was normally on the
go all the time, didn’t get out of bed for seven weeks.
“She’s normally up and dancing around everywhere,
but she didn’t get out of bed,” she said. “It breaks
your heart to see your only daughter like that.”
Benji is still undergoing chemotherapy treatment and
flies in with her parents every ten days for four days
before flying back home to Wagga Wagga. But now
she has got some of her old spark back.
“She’ll be dancing around the ward, getting the
nurses and other patients up as well,” Shaleen said.
“She loves it, she’s such an inspiration.”
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Kids

Hugo                 When Jane went in for a routine
check-up with her obstetrician at 37 weeks pregnant,
she did not expect to be holding newborn baby
Hugo in her arms just a few hours later. The joy of
Hugo’s quick and smooth arrival was soon replaced
by anxiety when he developed feeding difficulties.
At only 36 hours old, little Hugo was admitted to
Sydney Children’s Hospital, Randwick, where he was
diagnosed with Hirschsprung’s disease, a medical
condition that affects the bowels causing chronic
constipation.
Hugo’s condition was managed until he was old
enough to have more invasive surgery at seven
months. His proud parents watched on as Hugo
began eating well and smiling more often. “He turned
into a happy little baby,” said his mum. Worryingly,
only a few months later, his tummy swelled up and he
began to have trouble breathing.
Doctors found five separate tumours – each the
size of a large peach – throughout his tiny body.
After investigation, his doctors also determined that
the tumours and the Hirschsprung’s disease had
both developed due to an underlying rare genetic
condition. Hugo underwent regular rounds of
chemotherapy to combat the aggressive cancerous
tumours. “Hugo lost all of his hair, but was otherwise
in really high spirits and very resilient,” said Jane.
Once he was big and strong enough, Hugo
underwent a grueling nine hour operation, which
successfully removed 95% of the remaining tumours.
He recovered quickly in the Intensive Care Unit and
was able to return home in time for Christmas with
his family. “We were so happy with the care and
treatment that Hugo received from the Hospital staff.
They were always in tune with his needs,” said Jane.
Earlier this year, however, a routine checkup showed
that the tumours were slightly larger than before.
Hugo continues to see a number of specialists at
the Hospital to monitor and treat the slow growth.
“Despite that, he is progressing very well. He has just
started swimming lessons, enjoys playing with his two
big brothers and is very excited to start daycare next
year,” said Jane.
Marketing information kit - Every child deserves a chance at a healthy life Our Vision: 100% survival for kids with cancer
Lions Kids

Saskia                   In the busy time leading up
to Christmas, Saskia, a usually healthy and happy
toddler (22 months) developed a slight temperature.
However, what started out as nothing more than a
mild fever around Christmas time took Saskia and
her family on a journey of trips to hospital, countless
tests and treatments. In consultation with the GP’s and
the initial hospital they took Saskia to the Emergency
Department at Sydney Children’s Hospital, Randwick.
As soon as she arrived, the expert staff began to run
tests to find out what was wrong.                              too close to vital arteries so it was left. Saskia then
An initial chest x-ray followed by an MRI scan revealed        started the next phase of her treatment. She received
devastating news. Saskia had an aggressive cancerous           a stem cell transplant in which she received a very high
tumour called a Neuroblastoma. It was stage four and           dose of chemo followed by a ‘recovery’ of her own
had already metastasized, meaning it had spread to             stem cells. This took 6 weeks with the time spent in
other parts of her body including her skull, jaw and pelvis.   isolation as her immune system was so compromised.
                                                               Saskia was very weak following the transplant. She lost
“We couldn’t believe what we were hearing,”says                weight and was unable to walk. After recovering from
Stephanie. “It was terrifying. Everything just started to      the transplant, it was then time to start radiotherapy
move so fast – like a whirlwind.”                              which she’d need every day for three weeks.
Clinicians from the Kids Cancer Centre (KCC) at                Saskia has (almost) finished radiotherapy and is now
Sydney Children’s Hospital, Randwick had completed             ready to start immunotherapy for the next six months.
a clinical trial in stage four Neuroblastoma called the        Although it appears Saskia is responding well, she is
SIOPEN study, which was funded by the Australian               just over half-way through the treatment and has still
Lions Children’s Cancer Foundation (ALCCRF).                   a very long journey ahead of her. Full remission for
Findings from this research meant that doctors knew            Neuroblastoma cancer is not given until five years
the very best course of action to take for Saskia.             after the treatment finishes, as it has such a high
                                                               relapse rate.
A 15-month treatment plan was designed specifically
to combat her type of cancer. First, she had a biopsy          “We’re always anxious about what the future might
and more scans to determine the extent of the disease.         bring but we’re enormously grateful that Saskia is
She was then scheduled for surgery to have a central           being treated by the KCC team and benefiting from
line inserted, so she could begin chemotherapy. Saskia         the results of this study.”
would need eight rounds of chemo in quick succession.
The SIOPEN study revealed that this was possible if            Without partners like ALCCRF who fund ground-
combined with special injections (GCSF) to protect her         breaking research, Saskia would not be benefitting
immune system.                                                 from world class, long-term studies on this hard to
                                                               treat cancer.
“It was such difficult time. Saskia now needed 24/7
care and her younger brother, Vincent, also needed             “We are enormously appreciative of the dedication of
lots of care as he was only one month old. The chemo           the Hospital staff, therapists, donors, researchers, and
made her incredibly unwell and the schedule was                doctors who help treat our daughter and the other
gruelling but we are thankful she responded well and           kids at the hospital,” says Duane.“Kids cancers we had
the primary site of the cancer shrank by 85%.”                 heard of but knew little about, but now appreciate
                                                               the dedication of everyone involved and that Saskia’s
Surgeons then went in to remove as much of it as they          treatment is the result of the knowledge gained from
could. They managed 95% but the remaining 5% was               the treatment of so many kids before Saskia.”
Lions Kids

Brooke                     It happened just before
my 10th birthday, I had just started playing soccer
and I was so excited. I had a very sore knee – I saw
the doctor and then the physio and I had an X-ray. I
went to a specialist at The Royal Children’s Hospital in
Melbourne and had more scans and a biopsy near my
knee. I didn’t understand why they told me to rest and
stay off my leg.
My parents knew that I had been diagnosed with
Osteosarcoma but didn’t tell me until a few days after
my birthday when we went back to the hospital to             After my surgery I had 12 more rounds of chemo
meet my oncology team. They explained that I was             and another 6 months in and out of hospital. I
sick and needed medicine but I didn’t understand             became really sick again from the chemo, spending
what they were saying. My mum told me outside that I         more time in hospital. Sometimes I needed blood
had cancer and I would lose my hair … I began to cry.        transfusions. I was also having overnight feeds
                                                             through my stomach peg.
One week later I was back at hospital to have my port
put in, they also tried to put a stomach peg in but they     This was so Yuk! I would wake up in the morning and
couldn’t. They gave me my first round of chemo. It           always vomit. I was having physio but hated it so much
was horrible as I felt so sick and had to stay in hospital   because it was so painful! I finished my chemo before
for several days.                                            Christmas in December 2013.

After my third round of chemo I started to lose my hair,     On Christmas Eve my oncologist told me I need more
which made me cry. I had another operation to put my         operations on my lungs but again I blocked this out
stomach peg in, which was used to feed me overnight          and didn’t want to think about it. Early this year I had
as I was hardly eating, and to give me medicine. Every       four more operations at The Royal Children’s Hospital,
time I had medicine through my mouth I vomited.              they took out two more lesions in my lungs, they took
                                                             out my stomach peg and they also had to close the
The chemo made me very sick, upset and also angry.           wound on my stump. I also started having intravenous
I would get really bad ulcers in my mouth and high           immunoglobulin treatment every month which is for
temperatures which meant I would spend more time             my nerve damage. I still have this treatment which has
back in hospital which made me really sad.                   helped me so much. I do a lot of physio outside of
                                                             the hospital. I have a prosthetic leg and I had to learn
I had six rounds of chemo before my surgery, I knew          how to walk … they are now making me a new leg as I
something bad was going to happen but I would                have grown so much.
block everything out and not talk about it. I knew I was
going to lose my leg!                                        Every day when I wake up and look at my stump it will
                                                             always remind me that I had cancer! But I’m a lucky
After my surgery they amputated my right leg straight        one as I am still here!!
through the knee, I woke up from surgery and had
nerve damage in my left leg. It was really painful; I
could feel my left foot and half of my leg. I would get
sharp stabbing pains which made me scream all night
and I didn’t get much sleep.
Lions Kids

Alyssa                   When ten-month-old Alyssa
developed rashes around her ankles, her mum
Amanda rushed her to Sydney Children’s Hospital,
Randwick, fearing she had meningitis. While this
was ruled out, doctors told her devastated parents
little Alyssa had infantile ALL – Acute Lymphoblastic
Leukaemia.
Alyssa went through months of intensive
chemotherapy treatment and spent more than 18
months in the Hospital. Her mum Amanda said Alyssa
reached a lot of milestones in the Hospital, including
her first steps. “She had just undergone chemo and
she got down and just started walking up and down
the corridor, I was in floods of tears and so were the
nursing staff,” she said
After going through months of intensive
chemotherapy and dealing with the many side-
                                                          These are excerpts of just a
effects including nausea, Alyssa underwent a cord
transplant eight months after being diagnosed. She
                                                          few of the many stories we
spent about four months in isolation in the Hospital,     could tell of these amazing
to ensure she didn’t contract any infections after
the transplant and then her parents were allowed to       kids and their brave families.
take her home. They kept her basically in isolation at
home for another few months away from anywhere
they thought she may get sick.
                                                          Each of these kids’ stories
Since then, Alyssa has finished treatment and is now
in remission, much to the delight of her parents and      have a couple of things in
older sister. She’s at pre-school, enjoying swimming
lessons and now only comes into the Hospital once
                                                          common, aside from the
every eight weeks. She recently celebrated her third
birthday at home with her family.
                                                          presence of a truly awful
“Alyssa wouldn’t be here without the dedication of
                                                          disease. They all have themes
the Hospital staff,” Amanda said. “We were made to
feel by the staff that Alyssa was the only child being
                                                          of love, care, support and a
treated, which of course is not true, such was the        detertmined will to thrive.
dedication of the doctors and nurses.”
“We never felt alone during our time at the Hospital,
                                                          They are truly inspirational
there was always someone going in to bat for              kids and are at the core of
Alyssa’s life.”
“We will be forever grateful to the Hospital, the staff
                                                          why we at the ALCCRF do
and anyone who has ever donated.”                         what we do.
Lions Biggest BBQ 2021
Marketing tips
Why have the Lions Biggest BBQ?                           You could ask some of the sporting personalities in
                                                          your local community to support the BBQ and get
We believe every child has the right to a healthy life.   them down to speak to media of their support of the
Funds raised will be used to help achieve ALCCRF’s        worthy cause.
mission to prevent kids with cancer dying by raising
funds nationally and donating these funds to the          Contact local businesses
best scientific and clinical childhood cancer research
conducted right across Australia.                         Contact a few businesses in the area to gauge their
                                                          interest in coming along to the Lions Biggest BBQ
What are we trying to achieve?                            event as a social day for management and staff.
                                                          Businesses would use events like this as a social
We want to encourage as many Lions, Lioness, Leo          and also networking activity for their company. You
Clubs and members of their local communities to           could ask certain local businesses for sponsorship
attend and join in the festivities of the Lions Clubs     for the event, which could come in the form of a
‘Biggest BBQ’ from January to December 2021.              donation to ALCCRF for childhood cancer research
                                                          or in the form of a prize for activities at the BBQ
                                                          (such as raffles and races)
Following are some suggested
activities to help you organise                           Fundraising
your ‘Biggest BBQ’                                        Some other suggestions for fundraising activities
                                                          include:
Turning the Biggest BBQ into a                            • A bucket collection
community event.                                          • Donation per person attending
Contact community groups (such as Scouts, Girl            • A HUGE raffle where everybody donates
Guides, youth groups, dance groups, senior citizens)        a grocery item
to be a part of a community BBQ held at the local
park or other suitable venue of your choice. You can      All money raised through the Lions Biggest BBQ
include fundraising activities at the community BBQ       should be channelled through your LIONS Club’s
to generate further funds.                                accounts for one LARGE DONATION, attached to a
                                                          return slip and sent to:
Contact local Schools.
                                                          Australian Lions Childhood Cancer Research
Contact the principals of the local schools to see if     Foundation
a school BBQ can be organised during a lunchtime.         Attention PDG Ron Skeen – Trustee
A note could be sent home to invite parents/              PO Box 770 BELCONNEN ACT 2616
grandparent/guardians to enjoy a Lions Biggest
BBQ at their child’s school.                              After the BBQ event, be sure to contact
                                                          participating groups to thank them for participating
Contact local sporting groups                             and encourage them to be involved again next year!

Contact the local sporting groups. They may be            Ensure you have Lions signs, banner, BBQ aprons, etc
interested in having a BBQ day for their teams, which     on the day, to ensure that everyone in attendance
will generate further funds for the Lions Biggest BBQ.    knows that it is a Lions initiative.
Lions Biggest BBQ 2021
Tips & hints for clubs when
speaking to the media.
Here are a few tips to consider when contacting your local media
to ‘sell’ the concept of the Lions Biggest BBQ.

Which media should I target?                              What do I do next?
Local and community: newspapers, magazines,               Below is a suggested structure to follow when
radio stations, television stations.                      contacting your local media.
                                                          Introduction:
Who should I contact?
                                                          Good morning/afternoon, I am [insert name] from
It is a great start if you already have strong            [insert club name] Club. I wonder if you may have a
relationships with local media. The best person           few moments for me to go through what we have
to start with is the editor of the print media            planned for Lions Biggest BBQ event this year.
(newspapers & magazines) or the producer for              Explanation of Lions Biggest BBQ:
broadcast media (radio & TV).
                                                          Lions Biggest BBQ is an annual fundraising event
                                                          undertaken by many of the 1,200 Clubs across the
Where can I get contact details?                          country. This year, the BBQ is being held on [insert
                                                          date]. To date, Lions Australia has raised well over
Most media outlets have websites or are listed
                                                          $10 million for childhood cancer research through
in the phone directory for you to search contact
                                                          various fundraising activities such as the Lions
details. Sometimes it is worth calling the switch
                                                          Biggest BBQ.
number and just asking the details of the journalist
that are interested in social and community issues/       Lions are one of Australia’s largest service
affairs. If you do not have access to the Internet, you   organisations which raise more the $20 million
can contact your District PR Chairman who should          dollars per year for health, welfare and charitable
have access to phone numbers and email addresses          projects.
for local media.
                                                          Our local club, [insert club name] Club, has raised
                                                          around $XX,000 dollars in 2020 for a range of
                                                          projects and hopes to do so again this year.

                                                          This year, our BBQ will be held at [insert venue] on
                                                          [insert day/date]. I can send through a media release
                                                          on Lions Biggest BBQ which you and your readers/
                                                          viewers may find interesting.
Lions Biggest BBQ 2021
Media release.
About ALCCRF                                               For more information contact:

Since 1996, Lions Australia has shown outstanding          Chairman PDG John Thorpe V District
commitment contributing over $10 million to                0418 518 850
childhood cancer research. This effort has resulted in,    johnthorpe@outlook.com
amongst other things, safer and more effective blood
                                                           Vice Chairman PCC Tony Roney T District
stem cell transplantation for leukaemia patients
                                                           0409 829 511
following chemotherapy which can lead to shorter
                                                           anthonyvincentroney@bigpond.com
hospitalisation and more rapid recovery. Lions have
done a lot but the job is not over because we believe      Trustee Lion Sophia Argyrou Q District
every child has the right to a healthy life. At the 57th   0433 773 942
National Convention in Melbourne in May 2009,              sophiaargyrou@outlook.com
Lions established a category ‘A’ Project to be known
as Australian Lions Childhood Cancer Research              Treasurer PDG Ron Skeen N District
Foundation (ALCCRF).                                       0412 131 677
100% Survival for kids with cancer.                        rjskeen@optusnet.com.au

                                                           Secretary Trustee Lion Sandy Royal C District
About Lions Biggest BBQ                                    0419 857 083
                                                           sandy.royal@adam.com.au
Lions Biggest BBQ is an annual fundraising event
undertaken by many of the 1,200 Clubs across the           Trustee PCC Gary Parker N District
country from January - December 2021, when it best         0458 232 000
suits your Club. Funds raised will be used to help         gjparker@aapt.net.au
achieve ALCCRF’s mission to prevent kids with cancer
dying by raising funds nationally and donating these       Trustee Lion Kerry Kilpatrick Q District
funds to the best scientific and clinical childhood        0412 279 464
cancer research conducted right across Australia.          webadmin@lions.org.au

                                                           Trustee Lion Kerrie McMahon V District
                                                           0405 956 800
                                                           lionkerriemcmahon@gmail.com

                                                           Trustee PDG Peter Lamb W District
                                                           0447 711 162
                                                           peter@lambgroup.com.au

                                                           Trustee Lion Christine Duyvestyn V District
                                                           0427 101 559
                                                           acduyvestyn@gmail.com

                                                           Appointee Lion Katherine Moore N District
                                                           0409 228 075
                                                           moz1965@hotmail.com
Thank you for
     participating in our
     Biggest BBQ 2021.
Good luck in the draw to win your club one of three fabulous
outdoor barbecues and for your Biggest BBQ 2021 event.
                                                            DRAWN: JANUARY 2022

                                     1                        2                                         3
                                ONE OF THESE THREE FABULOUS
                                KITCHEN BBQS !!                   Subject to availability at time of draw.
                                                                  Otherwise, equivalent barbecue to be supplied.

Don’t forget to order this year’s Biggest BBQ aprons for your team to wear at your big event!

Every child deserves a chance at a healthy life
Our Vision: 100% survival for kids with cancer
The Australian Lions Childhood Cancer Research Foundation
is a Category ‘A’ Project of Lions Australia.
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