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MRS
AWA R DS
2019
PRINCIPAL SPONSOR
WELCO M E
TO TH E
M R S AWA R DS
Automated
2019
At a time when many seem to be turning inward towards
simplicity
(national) self-interest, I welcome two significant
changes to this year’s awards.
Firstly, the Best Agency Awards have been merged into
a single Global Agency of the Year category. We also split
the Business Impact of the Year category into separate
Industry-standard technology for automated UK and international categories. Overall, these awards
attracted entries from the USA, Singapore, Switzerland,
insights gathering, sample fieldwork and Poland, Netherlands, Pakistan, Belgium, Ireland, Costa
operations that transforms the way the market Rica, Algeria, France, Germany, as well as the UK.
research industry does business. Secondly, the new Liz Nelson Award for Social Impact
has been introduced. Not only does the award honour
Liz, whose service to the research sector has been both
PHYLLIS MACFARLANE exemplary and extraordinary, but it will continue to draw
CHAIR OF MRS attention to how research can be used as a force for
good. Liz has been involved in the MRS Awards since
their inception, and she has never ceased to champion
research that benefits society and people.
Overall, there’s so much to be celebrated here.
The quality of the research demonstrated in the
submissions was of the highest standard of execution
and application – I offer my sincerest congratulations
to all the finalists and winners. Just as importantly,
I’m very proud to work in a sector that does such good
work, and strives to look outward and be inclusive.
www.cint.com
02 THE JUDGES 03 THE JUDGES
MRS AWARDS
Main panel: Phyllis Macfarlane FMRS (Chair – pictured);
Stephen Bairfelt FMRS; Ian Brace FMRS; Martin
Callingham FMRS; Steven Darby; Rob Ellis CMRS;
Alan Hathaway MMRS; Julie Irwin FMRS; Penny Mesure
FMRS; Nick Moon FMRS; Liz Nelson FMRS;
Darren Mark Noyce FMRS
Co-opted judges: Viv Harrison MMRS; Louise Sharpe;
Simon Shaw CMRS; Sarah Whiddett MMRS;
Caroline Wren CMRS
RESEARCH LIVE AWARDS
Main panel: Jane Bainbridge (Chair), Impact and
Research Live; Harry Davies CMRS, Google; Rhea Fox, OPERATIONS AWARDS
Aviva; Stuart Fox MMRS, Camargue (not pictured);
Debrah Harding, MRS (not pictured); Catherine Haigh, The panel: Penny Steele FMRS (Chair – pictured);
Premier Foods; James Holden MMRS, BBC News; Debrah Harding; Rowland Lloyd FMRS;
Jake Steadman MMRS, Twitter; Mike Taylor, Vodafone; Chris Smith FMRS; Danny Sims MMRS
Amanda Wigginton MMRS, TI Media
Best Innovation Panel: Jane Bainbridge (Chair),
Impact and Research Live; Nick Bonney FMRS,
Deep Blue Thinking (not pictured); Katie McQuater,
Impact and Research Live (not pictured);
Jessica Salmon MMRS, Telefonica UK (not pictured);
Jake Steadman MMRS, Twitter
Please note that where judges’ organisations were
on the shortlist in an awards category, the judges ANNUAL CONFERENCE AWARDS
in question took no part in the discussions on the The panel: Mark Speed FMRS (Chair – pictured);
category or in the selection of the winners. Fiona Blades FMRS; Paul Child MMRS; Philly Desai FMRS;
More information on all of our judges can be found Chloe Fowler CMRS; Curtis Jessop; Victoria Maxey
at mrs.org.uk/awards/judges MMRS; Layla Northern MMRS; Michael Webley MMRS
04 THE JUDGES 05 THE JUDGES
INDEPENDENT CONSULTANTS AWARD AQR AWARD PANEL
The panel: Dan Young MMRS (Chair – pictured); The panel: Simon Patterson FMRS (Chair – pictured);
Nikki Bell FMRS; Arthur Fletcher FMRS; Tom Kerr FMRS; Richard Drury FMRS; Jane Frost; Chloe Fowler CMRS;
Neil Swan FMRS Lucy Davison MMRS; Sarah Newman; Carolyn Russell;
Nick Southgate; Peter Totman FMRS
SILVER MEDAL ASC AWARD PANEL
The panel: Phyllis Macfarlane FMRS (Chair – pictured); The panel: AJ Johnson MMRS (Chair – pictured);
Martin Callingham FMRS; Liz Nelson FMRS; Rebecca Cole MMRS; Alex Reppel; Mike Trotman
Simon Patterson FMRS; David Smith FMRS;
Judith Wardle FMRS
BIG AWARD PANEL
The panel: Damon Thomas MMRS (Chair – pictured);
Claire Labrum CMRS; Virginia Monk FMRS;
John Temple MMRS; Trevor Wilkinson CMRS; Jon Wood
06 PREMIER AWARDS 07 PREMIER AWARDS
MRS GRAND PRIX FOR GREATEST IMPACT LIZ NELSON AWARD FOR SOCIAL IMPACT
Christopher Graves and Jon Puleston’s paper The real Since founding Taylor Nelson Sofres in 1965, Dr Liz
why & the hidden who: Deploying multiple behavioural Nelson OBE has been passionate about championing
science lenses to render a clearer picture of individuals research as a force for good. In her 14 years as a judge
at scale, which won the MRS Award for Innovation in for the MRS Awards, she recalls many projects that she
Research Methodology after originally being published felt deserved wider recognition due to their positive
as part of ESOMAR Congress 2019, wowed the judges social impact. This new award has been created to do
with both its openness and massive implications for that. The 2019 winner, which also won the Healthcare
the sector. Research category, was personally selected by Liz.
The paper sets out a clear, fact-based assessment of The strength of the paper, which examines men’s fear
existing personality tests and highlights the benefits of HIV testing in South Africa, is in its potential impact on
and potential flaws in their use, factoring in the impact the lives of many, both now and in the future. Whilst it
of changed technology, and defines an approach may seem relatively simple in scope and approach, it is
allowing almost any issue to be examined with more highly sensitive to its participants, the context and the
clarity by adding relevant lenses. need for buy in – which led to its results being quoted
by the US ambassador to PEPFAR, major funders of HIV
The authors are not offering an ‘off the shelf’ solution,
programmes in South Africa.
but their findings can be adapted by any brand for
any campaign in almost any audience. “This is a really beautiful case study,” says Liz, “and a
perfect example of how research can uncover and
The judges thought it was brilliant.
reverse perceptions.”
WINNER WINNERS
Kantar Profiles Division Ipsos, Population Services
International & Matchboxology
08 PREMIER AWARDS 09 PREMIER AWARDS
MRS PRESIDENT’S MEDAL MRS GOLD MEDAL
Working closely with institutions in Africa, Professor Peter Mouncey joined MRS in 1973 and has since
Cheeseman and his colleagues have spent the last 10 dedicated over 45 years to supporting the institutions
years conducting research on election rigging and which protect and promote the research sector, most
manipulation strategies. As well as surveying 8,500 notably serving for 26 years as a member of the MRS
citizens in Kenya, Ghana and Uganda, the programme Market Research Standards Board, 18 years delivering
included interviews with politicians and civil society research training for MRS and other sector bodies and
leaders and ‘field simulations’ of electoral manipulation 15 years as Editor-in-Chief of the International Journal
to provide a comprehensive view of how elections in of Market Research.
newly-formed democracies are run.
Peter spent 5 years as a member of the MRS Main Board
The research team developed the Deep Election (MRS Council at that time) acting as Hon Secretary
Monitoring tool, which tracks and identifies electoral Treasurer (1989–90) and Chair (1990–92) and sitting
manipulation strategies and points with the greatest on various other committees. He was also Chair of the
chance of electoral violence. Research Development Foundation and Chair of AURA.
The voting risk reports generated by the research have Peter has been a Visiting Fellow of Cranfield University’s
made a tangible difference on the ground for School of Management for 18 years, spent 14 years as
policymakers. Crucially, they have also significantly a Director of Research at the Institute of Marketing,
impacted the 2018-2022 strategic plan for the 16 years supporting the IDM Journal of Direct, Data
Westminster Foundation for Democracy, the UK’s and Digital Marketing Practice and 8 years as a member
foremost democracy promotion organisation. of the Direct Marketing Centre Council.
Before becoming an independent consultant,
Peter worked for 29 years in a variety of roles at
WINNERS the Automobile Association and received his
MRS Fellowship in 1997.
Professor Nic Cheeseman,
Professor Gabrielle Lynch,
Professor Justin Willis & WINNER
Dr Susan Dodsworth
Peter Mouncey
FINALISTS
Girl-Kind North East
The Refugee Economies Programme,
University of Oxford
Sheffield Hallam University, GAME
Swachh Bharat (Clean India) Mission
10 PREMIER AWARDS 11 MRS AWARDS: AGENCY
MRS SILVER MEDAL THE JUDGES SAID RESEARCH LIVE AWARD FOR
“Jigsaw’s win rate over the past GLOBAL AGENCY OF THE YEAR
The Silver Medal has been awarded annually since 1979 12 months set it apart from
to the best paper published in the International Journal strong competition in this A new category at this year’s awards bringing together
of Market Research. prestigious category. The high all the Best Agency categories into one. This award
percentage of new business
This year’s winner, Exploring constituency-level gained through word-of-mouth
recognises excellence among the biggest players in
estimates for the 2017 British general election, provides referrals was particularly the research sector on the international stage. Strong
an extremely authoritative, compelling and convincing impressive – indicative of the referral rates and a broad range of clients contributed
brilliant work the team has to a first-place finish for Jigsaw in a hotly contended
investigation of its subject. Understanding how pollsters been doing and resulting in an
work in predicting what is happening at the constituency category.
interesting and varied range
level is of vital importance. This excellent paper shows of clients.”
how the system can be manipulated to the detriment
of democracy and, while it represents a work in
progress, it is an important milestone and critique of
what may well become an extremely significant and
recognised common practice in the future.
WINNER
Jigsaw Research
WINNERS HIGHLY COMMENDED
Ron Johnston (pictured), Kadence International
David Rossiter, Todd Hartman,
Charles Pattie, David Manley FINALISTS
& Kelvyn Jones C Space
Firefish
FINALISTS Northstar
Opinium
Robert A Peterson
Nathalie Dens, Patrick De Pelsmacker, Peter Goos,
Leonids Aleksandrovs & David Martens
John Dawes, Rachel Kennedy, Kesten Green SPONSORED BY
& Byron Sharp
12 MRS AWARDS: SECTOR 13 MRS AWARDS: AGENCY
THE JUDGES SAID RESEARCH LIVE AWARD FOR THE JUDGES SAID RESEARCH LIVE AWARD FOR
“It was good to see that BEST PLACE TO WORK “A fantastic entry that BREAKTHROUGH BUSINESS OF THE YEAR
Opinium has not been resting met all of the criteria for
on its laurels since winning this This category recognises those organisations that put breakthrough business of Alongside well-established players, the research sector
category previously. There is their people at the heart of their strategies and believe the year. The speed at which depends on new entrants to the marketplace – those
always room for improvement Differentology has transformed
and Opinium’s entry stood
that creating good places to work will drive productivity from a one-person operation
that bring fresh thinking, innovation and entrepreneurial
out for recognising the areas and get the best of out of their talent. Opinium’s honest to the scale of the business it spirit. This year the judges felt that Differentology was
where it had been falling short and well-written entry led the judges to choose it as this is now is extraordinary. This the clear breakthrough business of the year.
and implementing changes year’s winner. is an ambitious team that is
to address them – with clearly not scared to challenge
impressive results.” preconceptions – it’s exciting
to watch.”
WINNER WINNER
Opinium Differentology
FINALISTS FINALISTS
Barclays UK B2B International
C Space Hotspex UK
Censuswide Savanta
IFF Research
Kantar
SPONSORED BY SPONSORED BY
14 MRS AWARDS: CLIENT 15 MRS AWARDS: CLIENT
THE JUDGES SAID RESEARCH LIVE AWARD FOR THE JUDGES SAID RESEARCH LIVE AWARD FOR
“This was a hard-fought category. “This was a well written entry
The impact of the BBC World
BUSINESS IMPACT OF THE YEAR – GLOBAL that demonstrated a clear
BUSINESS IMPACT OF THE YEAR – UK
Service project was truly global, To impress the judges in this category a client or outcome from the project. This category rewards clients or organisations that
and the complexities involved In a sector where innovation
organisation must show that it has embraced research demonstrate how they have used research to shape
in integrating data sources can be hard to find, insight
from all over the world to allow to make a real, lasting impact on its business and was used as the basis to business strategy, drive innovation and deliver positive
comparisons across all regions operations at an international level. Against extremely completely pivot an original outcomes. Populus & BT secured first place for a
and activities should not be tough competition, the BBC World Service secured strategy and the resulting project that provided a solution to a key priority for
underestimated. The entry was first place for its integration of data sources on a numbers speak for themselves.” BT’s SME customers – reliability of internet access.
compelling and demonstrated
remarkable scale.
a clear outcome: a refocusing of
strategy that led to an increase
in viewership figures.”
WINNER WINNER
BBC World Service Populus & BT
HIGHLY COMMENDED FINALISTS
Shell & Kantar Basis & Dixons Carphone
Bonamy Finch & TUI
FINALISTS C Space & Jaguar Land Rover
Formula 1 & Populus
Condé Nast
Walnut Unlimited & Tesco
Formula 1 & Goodform
SPONSORED BY SPONSORED BY
16 MRS AWARDS: CLIENT 17 MRS AWARDS: CLIENT
THE JUDGES SAID RESEARCH LIVE AWARD FOR THE JUDGES SAID MRS/AURA AWARD FOR
“This was a really strong entry “This isn’t all about doing more
from the NEC Group and one
BEST IN-HOUSE TEAM for less or quicker, it is about
INSIGHT MANAGEMENT
thing that came through strongly The best in-house team is one that convinces the truly being able to demonstrate Macmillan’s ‘Essential Evidence’ resource has been
was a sense that this team is the worth and value of research
judges it has developed and delivered outstanding invaluable in helping their marketing team deliver a
enjoying the work that they to a wider audience that needs
are doing. It’s clear that they work within its organisation in the past year. This year the to use it for confidence, learning successful campaign to meet the charity’s strategic
have developed an insight-led NEC Group’s insight team has been recognised for an and application.” priority to reach people living with cancer at one of the
culture within the organisation approach that’s not business as usual within its sector. times of greatest need, diagnosis. The work is already
and become an integral part having an impact on the people they exist to support.
of the NEC Group’s decision
This was a great example of an imaginative and truly
making – delivering useful
and actionable insight for its collaborative approach to insight management.
sales teams.”
WINNER WINNER
NEC Group Macmillan Cancer Support
FINALISTS FINALISTS
Barclays UK Barclays UK
BBC World Service Dixons Carphone & Trinity McQueen
Formula 1 Join the Dots I InSites Consulting & Matalan
Twitter UK
Unilever
SPONSORED BY IN ASSOCIATION WITH18 MRS AWARDS: SECTOR 19 MRS AWARDS: SECTOR
THE JUDGES SAID MRS AWARD FOR THE JUDGES SAID MRS/BIG AWARD FOR
“This is a well known campaign “The project combined
and perfectly hits the sweet
APPLICATIONS OF RESEARCH operational, research, insights
BUSINESS-TO-BUSINESS RESEARCH
spot of providing a great and Basis clearly demonstrated how their long-standing and visualisation to maximum BAMM came up with an innovative and creative
simple solution to a deep effect. A great paper!”
collaboration with BT was vital to the BT project to approach to a difficult project, overcoming significant
rooted customer problem
which nobody else seems defend their position in the broadband market being logistical and cultural hurdles to develop ‘business
to have addressed.” successfully delivered across the organisation in a personas’ for Shell, which are clearly being used to
variety of ways, maintaining interest and engagement. effect change.
The paper is a great example of research being used
to define a solution, with simple yet effective insights
driving major changes at BT.
WINNERS WINNERS
Basis & BT Shell & BAMM
FINALISTS FINALISTS
2CV & Tesco Fujitsu & Watermelon Research
Bonamy Finch & TUI Opinium
Ipsos & RB RBS & Savanta
SPONSORED BY IN ASSOCIATION WITH20 MRS AWARDS: SECTOR 21 MRS AWARDS: SECTOR
THE JUDGES SAID MRS AWARD FOR THE JUDGES SAID MRS AWARD FOR
“The results of this research are “This is a great piece of
powerful and should not be
FINANCIAL SERVICES RESEARCH research showcasing a careful,
HEALTHCARE RESEARCH
underestimated – increasing This unusual project required some seriously creative responsible attitude to insight This research uncovered some unknown and
switching away whilst on topics of huge sensitivity
thinking – how can a bank try to persuade customers to exceptionally significant findings that helped reframe
maintaining brand results.” and of real social importance.”
go away, without damaging its brand? Through a tricky the approach to HIV in South Africa. The reasons for not
programme of exploratory depth interviews, pricing testing/disclosure are fundamentally different from the
modelling, choice-based conjoint modelling, literature traditional views and Ipsos ensured that the research
testing, mystery shopping and ongoing customer was not founded in preconceived ideas or assumptions
experience tracking, Savanta turned traditional ‘how on the population and specific subjects. The results
to retain customers’ research on its head and designed were at all times research-led and gave true insight
a sensitive programme to understand ‘what would into some hard to hear realities. The interventions
make customers switch away.’ developed alongside the research have and will
continue to have far reaching positive consequences.
WINNERS WINNERS
RBS & Savanta Ipsos, Population Services
International & Matchboxology
FINALISTS
Discovery & NS&I FINALISTS
Ipsos & Open Banking Incite
MESH Experience Ipsos MORI UK
SKIM
SPONSORED BY SPONSORED BY22 MRS AWARDS: SECTOR 23 MRS AWARDS: SECTOR
THE JUDGES SAID MRS/ICG INDEPENDENT THE JUDGES SAID MRS AWARD FOR
“This is the type of agile research “Fake news is a big subject, but
that really delivers a compelling
CONSULTANTS AWARD this paper excellently details the
INTERNATIONAL RESEARCH
case for ‘going small’ to counter Qual Street’s concise entry perfectly conveyed vast planning and preparation This thorough, wide ranging investigation of the
the confusion of ‘big data.’” that went into the project.”
how the partnership approach between client and dissemination of fake news by ordinary citizens across
consultant should deliver helpful insights to inform three challenging markets delivered against all the
product development. Their work for Bells of Lazonby criteria for this category. The innovative use of
directly led to a new brand launch. They demonstrated algorithmic techniques, as well as unprecedented
impact, had great client feedback and showcased access to participant WhatsApp feeds to follow
independent excellence on a small budget. up qualitative interviews, led to an influential and
important study, which was well communicated.
WINNER WINNER
Qual Street BBC World Service
HIGHLY COMMENDED HIGHLY COMMENDED
Deep Blue Thinking Flood + Partners
FINALISTS FINALISTS
Feeling Mutual BBC World Service
Magenta Edelman Intelligence
IN ASSOCIATION WITH SPONSORED BY24 MRS AWARDS: SECTOR 25 MRS AWARDS: SECTOR
THE JUDGES SAID JEREMY BULLMORE AWARD FOR THE JUDGES SAID MRS AWARD FOR
“Easy to follow, highly innovative “System1 demonstrated
use of research, clear client
CREATIVE DEVELOPMENT RESEARCH excellence and innovation
MEDIA RESEARCH
benefits and creative excellence Lumen provided Tesco with some incredibly effective in methodology, analysis This paper is an ideal example of self-funded
demonstrated. This had it all!” and collection of data.”
insights into delivering successful advertising designed independent research into a specific market.
to be read and understood in two seconds. What was The research takes the view that ‘fluent devices’ in
particularly strong within the submission were the advertising (such as a character, punch-line or theme
examples of converting findings into on-going rules music) are excellent at building brand recognition
of thumb to benefit current and all future advertising and brand enjoyment simultaneously and the results
design and implementations. can be used by all organisations to better build brand
awareness and success, specifically those brands
that can export their campaigns to multiple mediums.
WINNERS WINNER
Lumen Research & Tesco System1
FINALISTS FINALISTS
Basis & Cancer Research UK Pearl & Dean
The Nursery, Department for Education & M&C Saatchi Thinkbox & MTM
The Nursery, Department of Health and Social Care Twitter
& Engine
SPONSORED BY26 MRS AWARDS: SECTOR 27 AQR AWARD
THE JUDGES SAID MRS AWARD FOR THE JUDGES SAID AQR QUALITATIVE EXCELLENCE AWARD
“This was an outstanding “This is a fantastic case study
paper, blending methods and
PUBLIC POLICY/SOCIAL RESEARCH showing how creative, insightful, This Award recognises the enormous contribution
innovative techniques for Public Health England’s Be Clear on Cancer campaign qualitative research can get that excellent qualitative research makes to marketing,
some concrete outcomes. you so much closer to really strategy and societal issues. The AQR is most grateful
was created to improve the public’s awareness of
An innovative approach to understanding what your
cancer and its symptoms in order to encourage more for the time and support given by our guest judges who
an important issue.” audience want.”
people to present at their GP sooner, but after 10 represent AURA, MRS, ESOMAR, and APG. Qualitative
years the numbers of patients presenting had actually research is now more important than ever, as ably
dropped. Flamingo recognised that subconscious demonstrate by this year’s winner, From Pitches to
attitudes were strongly in play and uncovered these Riches: How qual powered the future of factual TV
using digital forensics and semiotics. The appropriate by Hope + Anchor and ITV.
and clever use of technology to support the project
and analysis of significant data sets ensured a
comprehensive picture was built.
WINNERS WINNERS
Flamingo & Public Health England Hope + Anchor & ITV
FINALISTS FINALISTS
BBC World Service ampersand research & Nottingham Trent University
IFF Research, Department for Education, The Nursery, Department for Health
Welsh Government & Department for the Economy, and Social Care & Engine
Northern Ireland
Opinium & PwC
SPONSORED BY ORGANISED BY28 MRS/ASC AWARD 29 MRS AWARDS: INNOVATION/INSIGHT
THE JUDGES SAID MRS/ASC AWARD FOR THE JUDGES SAID RESEARCH LIVE AWARD FOR
“Results so far from those using “While Lumen’s written entry
the privacy-based platform
BEST TECHNOLOGY INNOVATION impressed the judges, it was the
BEST INNOVATION
support its excellent potential.” Measure Protocol’s automated marketplace for presentation to the panel and This award singles out the individual or organisation
in-the-room demonstration of
person-based data is a potential game change for that has pioneered a methodology, product, service,
its technology that secured it
market research. It reinvents the traditional research first place in this category. The process or initiative that can be hailed an innovation in
panel processes by leveraging blockchain and project feels truly innovative research across all international markets. Once again,
cryptographic technologies to build greater trust while being cost effective and finalists were submitted to a Dragons’ Den-style judging
and provide high levels of transparency with scalable – both key criteria in format to make their case that their project was truly
this category.”
research participants. transformational with Lumen coming out on top.
WINNER WINNER
Measure Protocol Lumen Research
FINALISTS FINALISTS
Blue Yonder Research Gemius
Sketchbook Consulting Happen
System1 Group
Unilever
IN ASSOCIATION WITH SPONSORED BY30 MRS AWARDS: INNOVATION/INSIGHT 31 MRS AWARDS: INNOVATION/INSIGHT
THE JUDGES SAID MRS AWARD FOR THE JUDGES SAID MRS AWARD FOR INNOVATION
“What set this apart was the “Kantar are generously holding
willingness to test and assess
INNOVATION IN DATA ANALYTICS nothing back that would
IN RESEARCH METHODOLOGY
all the aspects of the project, This is an excellent example of how using technology prevent others replicating this The real why & the hidden who: Deploying multiple
not settle for the assumption methodology – if you are willing
can enhance a project by working with the researchers. behavioural science lenses to render a clearer picture
of being correct” to put in the amount of work
Formula 1 and Flamingo used data from real-time fan that the authors have.” of individuals at scale tackles a number of issues
conversations on community forums to model and regarding personality assessment that have worried
predict future engagement – adding insight and depth researchers for years. It thoughtfully draws on
to what was being observed through people tracking relevant previous works and comes up with a series
studies. There were clear examples of how Formula 1 of solutions that may not all be new in themselves,
has benefited from the data analysis, but more but in combination show real innovation. This thorough
importantly a clear link to customer benefit and approach to understanding and measuring personality
the on-going potential to apply the technique in in an actionable way could have far reaching
other markets. consequences for research, marketing and all brands.
WINNERS WINNER
Formula 1 & Flamingo Kantar Profiles Division
FINALISTS FINALISTS
dunnhumby & MMR Hochschule für Wirtschaft und Umwelt
Nürtingen-Geislingen
Future Thinking
JCDecaux Airport
SKIM
Unilever
Universite Blida 2, Rennes School of Business,
Universite Paris 13 & Grenoble Ecole de Management,
Universite Grenoble Alpes ComUE
SPONSORED BY32 MRS AWARDS: INNOVATION/INSIGHT 33 MRS AWARDS: INNOVATION/INSIGHT
THE JUDGES SAID MRS AWARD FOR THE JUDGES SAID VIRGINIA VALENTINE AWARD FOR
“A clear demonstration of “It is clear that previous attempts
how new research thinking
NEW CONSUMER INSIGHTS to address the client’s issue
CULTURAL INSIGHTS
has led to new consumer Unilever’s innovative Comparative Language Analyser had failed to go deep enough Through a hybrid use of methods, Crowd DNA and
insight and impacted and the innovative approach
is a machine learning-based tool that compares discover.ai helped Asahi to understand the cultural
decisions made.” fully met their expectations –
how different groups speak via grammar, sentence a key objective of this exercise.” complexity of advertising a national brand in an
structure, linguistics, topics and sentiment. The paper international market. The use of machine learning
demonstrated how technological developments to enhance desk research, combined with semiotic
such as AI and machine learning, combined with analysis, revealed new perspectives on what constitutes
approaches such as NLP and more traditional ‘Japaneseness’ and enabled the development of
research techniques, can have a really powerful a coherent global positioning for the brand, with
benefit to a multinational organisation. market-specific customisation.
WINNER WINNERS
Unilever Crowd DNA, Asahi & Discover.ai
FINALISTS FINALISTS
Flamingo & GSK COG Research, Space Doctors
& Lloyds Banking Group
The Sound & Twinings
Ipsos & GSK
WWF & Mindshare UK
System1
SPONSORED BY INITIATED AND
SPONSORED BY34 NEW TALENT 35 NEW TALENT
THE JUDGES SAID RESEARCH LIVE AWARD FOR MRS ADVANCED CERTIFICATE IN MARKET
“This is always one of the
toughest categories to judge –
YOUNG RESEARCHER OF THE YEAR & SOCIAL RESEARCH PRACTICE AWARD
choosing a winner from a The Young Researcher of the year category recognises This Award is given annually for the best performance
shortlist of incredible rising
future leaders in the industry – young people that by a candidate taking the MRS Advanced Certificate in
stars in the research sector.
The entrepreneurship that are going above and beyond their day jobs to act as Market & Social Research Practice, the leading, fastest
Katherine has demonstrated ambassadors for research. Once again it was too growing, degree-level vocational qualification for the
to build an insight team around hard to choose just one, and the judges selected research sector.
her and Jack’s clear impact on two winners – Katherine Nicholls and Jack Tadman.
commercial outcomes makes George is a Research Executive at ICM Unlimited, the
them both extremely worthy specialist social and political research division at Walnut
winners. We can’t wait to see Unlimited. He joined the company in September 2017 as
what they do next.”
part of the graduate scheme, after completing a three-
month graduate internship at the Gambling Commission.
He specialises in quantitative research, with a specific
interest in opinion polling and political polling.
George graduated from Clare College, University of
JOINT WINNERS Cambridge in 2017, with a BA in Human, Social, and
Political Sciences. His particular academic interests
Katherine Nicholls, Natives include the history of political thought and the
application of statistics and methods to politics.
Jack Tadman, Opinium
FINALISTS WINNER
Akil Benjamin, Comuzi George Pinder
Hannah Brown, Ipsos
Sarah Grant, Join the Dots | InSites Consulting
Chantel Le Carpentier, YouGov
Sophie Menzies, Hall & Partners
Michelle Milner, the7stars
Carolina Starkhammar, Kadence International
SPONSORED BY SPONSORED BY36 MRS FELLOWSHIPS 37 MRS FELLOWSHIPS
STEPHEN BAIRFELT DR LEIGH MORRIS
Stephen was Chairman of the ICG for six years and Leigh is the founder and Chair of the MRS ADA
has also served as a committee member of AIMRI network for data analysts and a key supporter of the
(now part of the Insights Association), an international Innovation in Data Analytics Award. He has significantly
trade organisation representing smaller suppliers. contributed to research understanding in the area of
Until recently, he sat on the MRS Main Board, leading multi-variate statistics through papers published in the
a team which reviewed and revised the current International Journal of Market Research and broader
corporate governance structure. academic practice.
RICHARD DRURY RAY POYNTER
Richard been a key exponent of the importance of Ray has authored several market research textbooks
the client-side voice as a Director of AURA since 2009, and is a content author for the University of Georgia’s
serving as Chair from 2010–2014, and as a member market research course. He is a long standing supporter
of the MRS Main Board. He has acted as a Special of MRS through its conferences, events and training
Advisor to MRS on a variety of client-side activities programme and he also supports a wide range of
and has also been a long standing judge of AQR’s other research associations, including ESOMAR
Prosper Riley Smith Award. and NewMR.org.
BEN HOGG JANE RUDLING
Ben has been a long-standing member of the MRS Jane has made a significant contribution to the
Company Partner Service Board and was a launch understanding of research via her long-term
partner and board member for the MRS Fair Data partnership with the University of Winchester Business
Accreditation Board. He has also been a long-standing School. She has supported a wide range of MRS
supporter of BIG and BIG Conference, strengthening activities, hosted regional roadshow events and
understanding of B2B research practice, and has taken the lead on work-based learning programmes,
won several MRS and BIG Awards. including apprenticeships.38 MRS FELLOWSHIPS 39 MRS CONFERENCE AWARDS
YVONNE TAYLOR MRS ANNUAL CONFERENCE 2019 AWARD
Yvonne has authored many articles and spoken widely FOR BEST CHAIR
on food /sensory and product development research, WINNER
adding significantly to the sector’s understanding of
this area. She is a mentor for MRS, promotes its CPD Danny Wain
scheme and supports other associations including “Danny chaired this extremely well-conceived
the Institute of Food Science and Technology. (and planned) session with creative flair. The flow
of the three presentations which covered diverse
industries detoured from the norm and had been
imbued with energy, which held the audience’s
attention to the very end. The session concluded
on an animated note with a strong summary
of take-outs.”
RAY TIWARI Sponsored by Hannelius Recruitment
Ray made a significant contribution to the former
trade association, the BMRA, including acting as one
of the main negotiators who undertook the integration
of BMRA services into MRS, and has subsequently MRS ANNUAL CONFERENCE 2019 AWARD
given long-standing support to MRS as a member of FOR BEST NEWCOMER
the Company Partner Service Board advocating the
voice of SMEs within MRS. WINNER
Kate Skivington
“Kate stood out for her composure, charisma and ability
to manage a room full of rowdy participants. Her use of
props and clues tied the whole session back to how we
could implement immersive techniques in our work
PAUL WALTON and she facilitated a lively and open discussion.”
Paul has published a wide range of articles and books Sponsored by New Fieldwork Company
particularly focussing on strategy, brand and innovation.
He has contributed to the understanding of research
by cascading this knowledge via business schools and
universities and supports other sector associations
including the Marketing Society and Account
Planning Group.40 MRS CONFERENCE AWARDS 41 MRS OPERATIONS AWARDS
MRS ANNUAL CONFERENCE 2019 AWARD THE JUDGES SAID MRS AWARD FOR BEST DATA COLLECTION
FOR SPECIAL CONTRIBUTION “The client recognised ( FACE-TO-FACE )
Ipsos MORI’s highly skilled
interviewers and their innovative Ipsos MORI’s submission clearly demonstrated how
WINNERS and sensitive approach to data
their face-to-face teams delivered outstanding results.
Tom Ewing & Lucy Davison for Murder at collection, which ensured the
This was a challenging project requiring interviews
research would help shape
Marketing Manor: Who Killed Effectiveness? future Government policy with vulnerable participants for the Government’s
“A session which showed that simple ideas done well and make a real difference to “Troubled Families” programme.
these families’ lives.”
can bring the best out of an audience. The session
established an engaging premise and then allowed
the audience to run with it to great effect.”
MRS ANNUAL CONFERENCE 2019 AWARD
FOR BEST PRESENTATION
WINNERS
Crawford Hollingworth & Lara McCullagh WINNER
for The Big Issue Facing ‘The Big Issue’
Ipsos MORI
“This entertaining presentation demonstrated the
practical application of behavioural economics,
showing how it can be used to shift consumer
FINALISTS
behaviour in a challenging market. The presenters
showed how research insights led to concrete Acumen Fieldwork
business recommendations and to an uplift in Face Facts Research
sales and vendor engagement for the Big Issue.”
Kadence International
Kantar
MRS ANNUAL CONFERENCE 2019 AWARD Walnut Unlimited
FOR BEST WORKSHOP
WINNERS
Kelly McKnight, Kate Skivington & their
participants for Making Memories:
Communicating Insights in the Experience Era
“Kelly and her team facilitated not just one but three
totally unique immersive experiences that involved
classical music, humming, a bespoke escape room
and a final session that brought us back to how we
can immerse clients in their insights.”42 MRS OPERATIONS AWARDS 43 MRS OPERATIONS AWARDS
THE JUDGES SAID MRS AWARD FOR BEST DATA COLLECTION THE JUDGES SAID MRS AWARD FOR BEST DATA COLLECTION
“The client was clearly (ONLINE ) “The success of the approach ( TELEPHONE )
impressed with the team’s was demonstrated by some
sensitivity, flexibility and Hall & Partners demonstrated real innovation in fulfilling good metrics and evidence Watermelon successfully implemented a residential
creativity throughout the of how the research data is
a brief to research the impact of a common health telephone research project using qualitative
project, and several abstracts being used by the client for
from the resulting data issue on the lives of patients and their families. A lack the benefit of residents.” researchers to gather in-depth views. Watermelon used
have been accepted for of available panel profiling necessitated an innovative innovative approaches, using a mixture of interview
presentation at national and approach to sampling. Hall & Partners supplemented techniques, real-time reporting portals with alerts with
international conferences.” traditional panels with a mixed recruitment approach refinements to the approach for vulnerable participants
across multimedia channels, flyers and doctor and to encourage participation across the sample universe.
patient association referrals to target patients while
safeguarding anonymity and validity of response.
Throughout the project, Hall & Partners worked hard
to ensure they included the more difficult to access
audiences they needed to achieve a robust and
inclusive sample capable of withstanding critical review
from leading medical journals and scientific congress.
Hall & Partners successfully delivered their interview WINNER
target within an extremely aggressive timeline.
Watermelon Research
WINNER FINALISTS
Hall & Partners Acumen Fieldwork
B2B International
Explain Market Research
HIGHLY COMMENDED
Kadence International
Cobalt Sky
Flood + Partners
FINALISTS
Lucid
Made in Surveys SPONSORED BY44 MRS OPERATIONS AWARDS 45 MRS OPERATIONS AWARDS
THE JUDGES SAID MRS AWARD FOR BEST DATA SOLUTION THE JUDGES SAID MRS AWARD FOR BEST SUPPORT SERVICES
“An impressive and “People for Research delivered
innovative research tool. Market Logic built a new technology platform for one of great value on a challenging People for Research’s methodology required
Congratulations Market Logic!” their retail clients that enables thousands of research research programme.” full inclusivity, and duty of care to the vulnerable
projects, industry reports and Global Data to be analysed participants was of paramount importance. They
at a touch of a button. The platform removes the need ensured interviews were handled sensitively and
for manually hunting for answers to business questions empathetically to elicit honest and frank feedback.
and instead brings together all of the internal knowledge The research produced rich insights, helping to inform
in one place. a highly successful refresh of the client’s website
content which saw traffic increase by 43%.
WINNER WINNER
Market Logic Software People for Research
HIGHLY COMMENDED HIGHLY COMMENDED
PAMCo & Ipsos MORI EMPOWER (formerly RP Translate)
Populus Data Solutions
FINALISTS
FINALISTS Language Connect
Omnisis
MMR Research Worldwide
Research Runner
Walnut Unlimited
Roots Research
SPONSORED BY SPONSORED BY46 MRS OPERATIONS AWARDS 47 MRS OPERATIONS AWARDS
THE JUDGES SAID MRS AWARD FOR THE JUDGES SAID MRS AWARD FOR BEST VIEWING FACILITY
“Glowing client testimonials “This was an all round excellent
strongly reinforce how the
BEST TRAINING & DEVELOPMENT entry which addressed fully i-view successfully undertook significant investment
company is dedicated to Walnut Unlimited are clearly committed to the ongoing the award criteria.” in their viewing facility technology and infrastructure.
companywide multi-disciplinary The success of this investment was demonstrated
training of all their operational staff. Their innovative
training, which produces
and inclusive approach to training and development has in the metrics supplied, VFA membership and the
high quality work.”
improved staff retention and satisfaction. In addition to excellent client testimonials. Their entry was supported
personal development plans, all staff undergo annual by strong evidence of staff going the extra mile to
refresher training in all the important aspects of the ensure exceptional customer service.
MRS Code, GDPR regulations and ISO standards under
their new Learning Management System programme.
WINNER WINNER
Walnut Unlimited i-view
HIGHLY COMMENDED HIGHLY COMMENDED
Kadence International The Research House
FINALISTS FINALISTS
Acumen Fieldwork Aspect Viewing Facilities
B2B International Spectrum
Ipsos MORI The Buzz Rooms
The Glasgow View
SPONSORED BY48 MRS OPERATIONS AWARDS 49 PRINCIPAL SPONSOR
THE JUDGES SAID MRS AWARD FOR CINT
“Another year, another
example of Cobalt Sky
OPERATIONAL EXCELLENCE Cint is the technology backbone of the world’s
demonstrating their business Cobalt Sky’s continuous learning and development and most successful insights companies. Cint’s platform
ethos extremely well.” automates sample fieldwork and operations so that
utilisation of MRS resources is impressive. In addition
they proactively offer innovative, leading edge solutions companies can gather insights faster, more cost-
via partners where required. Great focus to their effectively and at scale.
customers and accurate automated solutions means Cint has the world’s largest sample exchange platform
their customers spend their time on the interpretation that connects sample buyers to 100+ million panellists
of research data. All this is underpinned by broad training around the globe so they can access the most engaged,
of their staff to ensure they understand the end-to-end relevant and ‘real’ sample.
workflow and GDPR obligations.
More than 2,000 researchers, agencies and brands –
including Zappi, GfK and SurveyMonkey – use Cint to
transform how they gather insights and be competitive
in the market.
Cint has a rapidly growing team across 15 global offices
WINNER including London, New York, Stockholm, Los Angeles,
Cobalt Sky Atlanta, Barcelona, Tokyo and Sydney.
www.cint.com
HIGHLY COMMENDED
QRS Market Research
FINALISTS
Kantar
PwC Research
Savanta
System1 Group
SPONSORED BY50 EXCELLENCE AWARDS EVENT SPONSORS 51 OPERATIONS AWARDS EVENT SPONSORS
PRINCIPAL SPONSOR PRINCIPAL SPONSOR
FOREIGN TONGUES – IFF
MARKET RESEARCH TRANSLATION IFF Research is one of the largest independent
Acknowledged by the market research industry, research agencies in the UK delivering high quality
year-on-year, as the leading translation and language solutions to public and private sector clients.
service provider - Foreign Tongues is honoured to We are proud to support the MRS as they continue to
continue their sponsorship of the MRS Awards, as celebrate the wonderful achievements in our industry
Principal Sponsor of the MRS Excellence Awards, and the positive change that research can inspire.
still the best party in town. We congratulate the winners across all categories.
Foreign Tongues congratulate all of this year’s MRS IFF also co-sponsor the Young Researcher of the
Awards winners for their outstanding performance! Year category
DRINKS RECEPTION SPONSOR SUPPORTING SPONSOR
CRITERIA FIELDWORK LANGUAGE CONNECT
Criteria Fieldwork has been leading the way in qualitative Language Connect is the leading provider of language
recruitment since 1996. We are qualitative specialists, services to the Market Research sector. We deliver
continually striving to promote fieldwork of the highest translation, interpreting, localisation and verbatim
standards, integrity and skill. Above all, we work with you coding, via offices in London, New York, Istanbul, Dubai,
to recruit participants who fit your brief. We are very Singapore, and Munich. Our specialisation in Market
proud to be sponsoring the MRS Awards and delighted Research includes dedicated 24/7 production, MR
to see so many of our research partners nominated. linguists, and customised, innovative technology;
Congratulations to all of the nominees and winners! Connect Survey and SurveyX, providing speed and
cost efficiencies to over 120 MR clients.
Criteria also sponsor the New Consumer Insights and
Best Support Services categories52 AWARDS CATEGORY SPONSORS AND PARTNERS 53 AWARDS CATEGORY SPONSORS AND PARTNERS
ACUMEN ASPIRE
Acumen take the intelligent approach to managing Specialist recruiters for the marketing, digital,
your research. Our award-winning teams of fieldworkers communications and media sectors for over 25 years,
are adept in all aspects of qualitative, quantitative Aspire are experts in recruiting high calibre candidates
and healthcare fieldwork. We combine our years of for a variety of top clients. Aspire is an award-winning
experience with an adaptable and dynamic approach agency, scooping the Best Large Recruitment Agency
to find solutions for even the trickiest research briefs. award at the 2017 Marketing and Digital Recruitment
Awards. And with 96% of surveyed candidates saying
We are proud to support the MRS Awards, in our
they would recommend Aspire, it’s clear this agency
capacity as sponsors for this category, and to celebrate
cares about the candidate and client experience.
the outstanding achievements of so many people
within the wider world of market research.
AQR ASTON LARK
The Association for Qualitative Research (AQR) Proud to be one of the UK’s top five independent
represents and furthers the interests of the qualitative Chartered Insurance Brokers and the British Insurance
research industry in the UK and beyond. Over the last Awards Insurance Broker of the Year 2019. While
40 years, AQR has established itself as the internationally insurance can be complex, we make things simple
recognised Hub of Qualitative Thinking via education and are happy to offer a review of your insurance
and training programmes, conferences, seminars, solutions at no cost. The scope of our expertise is
networking events and liaising with the wider research extensive, working across numerous sectors including
industry. Our core objectives are to promote the highest commercial, private clients, employee benefits and
professional standards across our industry and to a wide range of specialist schemes.
promote understanding of the value and insight that
qualitative research delivers.
ASC AURA
The ASC is the world’s leading society for the AURA inspires people working in client-side research
advancement of knowledge in software and technology and insight teams. We bring people together to share
for research surveys and statistics. This is achieved by best practice, swap tips and stimulate new thinking,
organising a range of conferences and other events through our innovative Seminar programme. We’re a
offering an exceptionally high standard of discourse rapidly growing network with over 800 members from
and debate on the subject. 200 organisations. You can find out more at
www.aura.org.uk.54 AWARDS CATEGORY SPONSORS AND PARTNERS 55 AWARDS CATEGORY SPONSORS AND PARTNERS
BIG EMPOWER
BIG is an insight community supporting and advising on EMPOWER is the fresh face of RP Translate, an expert
research in business and providing the latest thinking team on a singular mission: to empower global
and techniques in business-to-business research. researchers to deliver highly actionable international
BIG offers networking opportunities at the annual MRS/ insights. Our dedication knows no bounds… we are
BIG Conference and via the BIG Forum where topical the only agency in the world (to our knowledge!) to
issues are discussed and debated. Plus, BIG gives online specialise exclusively in market research translations
access to a knowledge centre and e-newsletter and, for and, with 25 years of expertise under our belts and
research buyers, access to specialist business research countless innovations, the EMPOWER team has started
and insight providers. Whether new to, or experienced a revolution in the global research game. Get in touch
in, market research, a buyer or a provider, BIG is your today to find out how you can be empowered to
business insights community. deliver accurate and actionable global insights.
BONAMY FINCH FESTIVAL OF MARKETING
A lot of brands are stuck at a crossroads: aware they The Festival of Marketing is a unique experience where
should be exploiting the wealth of data that is now ambitious marketers can discover, learn, celebrate and
available to them, but struggling to put this into practice shape the future together. It brings together over 4,000
in the business. As a leading analytics and insights senior marketers from across the industry. With 12
consultancy, we are at the heart of the research stages of content, there’s something tailored to each
industry’s changing data landscape. Now part of the marketing forte, including insight specific learnings.
STRAT7 Group, we connect the worlds of data, analytics The next Festival will be held on 7–8 October 2020 at
and strategy for many of world’s most successful Tobacco Dock, London. For full details:
brands. We help our clients to make data-driven www.festivalofmarketing.com/MRS.
decisions – to find, keep or grow customer relationships.
CRITICAL RESEARCH GLOBALEXICON
Critical are one of the leading independent research GlobaLexicon is the leading translation and language
agencies in the UK, with experts in a range of sectors service provider to the market research sector.
including finance, media, sports and charity. Led by experienced MR professionals, our team of 90+
works internationally across qualitative and quantitative
We do not consider ourselves a supplier. Our clients tell
projects from healthcare to consumer. Our in-depth
us we are a trusted partner, whether they are drawing
knowledge of the research industry, commitment to
on our expertise to guide public policy, grow their brand
outstanding quality and consultative approach
or a fellow research agency making use of our 24/7
continue to set us apart. This year saw continued
international call centre based in London Bridge.
strong growth, a significant technology upgrade and
team expansion across all offices.56 AWARDS CATEGORY SPONSORS AND PARTNERS 57 AWARDS CATEGORY SPONSORS AND PARTNERS
HANNELIUS RECRUITMENT KOGAN PAGE
By partnering with clients and candidates to pin down Kogan Page is the leading independent global publisher
their requirements and plan for the future, we create a of business books and content with over 1000 titles in
deep understanding and engender trust. Investing this print. Founded in 1967, our award-winning work offers
time at the outset means we target precisely and match books and digital solutions for professional practice
the right candidates with the right companies. We spare and academic achievement. Our author experts
clients from drowning in CV hell – and candidates from come from the most prestigious academic institutions,
the wrong interviews. And it works; our CV to interview international commercial organizations and
ratio is second to none and our clients always come professional associations – they deliver high-level,
back for more. accessible, professional content to our readers across
all areas of business.
ICG KUDOS RESEARCH
The Independent Consultants Group (ICG) is a Kudos Research has been providing high value, premium
membership organisation for micro market research quality International Telephone Data Collection since
businesses. Most of its 400+ members are in the UK, 1986. Services include: CATI, Online, Qual, Quant, B2B,
but a sizeable number are across the globe. Members consumer, recruitment and depth interviewing. All
benefit from a thriving online forum, work opportunities, research is conducted centrally using experienced
events, and an active training and webinar programme. native language speakers. We achieve excellent
Buyers of research benefit from our members’ response rates with hard to reach participants such
expertise, experience and flexibility and we offer as: C-Suites, Key Opinion Leaders, Healthcare
excellent advertising and sponsorship opportunities Professionals, Major Account Customers & capitalist
to industry suppliers. Niche Consumers. Rigorous processes harmonized
across markets, ensure the highest quality data.
LEFTFIELD THE MARKETING SOCIETY
Leftfield are delighted to sponsor the Best Viewing We are a progressive global community of over 3000
Facility Award. We’re pleased to see so many of our senior marketers who help each other be braver about
research partners recognised for the high standards our decisions and demonstrate that marketing is
and levels of professionalism they bring to our industry. good for business. Launched in London in 1959, we’ve
Our warm congratulation to the winners, i-view. grown into a global network with hubs in Scotland, New
York, Dubai, Singapore, Hong Kong, London and India.
Leftfield brings experience, dedication and ideas to
We look at everything we do through a brave lens,
your qualitative fieldwork projects, both nationally
pushing boundaries, tackling taboos and creating
and internationally, though our UK Field Department,
comfortable spaces for our members to have
Leftfield North and Leftfield International.
uncomfortable conversations.58 AWARDS CATEGORY SPONSORS AND PARTNERS 59 AWARDS CATEGORY SPONSORS AND PARTNERS
MIS GROUP QUIRK’S MARKETING RESEARCH MEDIA
MIS Group embodies the professionalism and Quirk’s looks like a magazine and reads like a magazine.
experience of a larger company with the drive, But it is much more. It is a place where the best,
passion and personality of a start-up. brightest and boldest in marketing research – clients
and agencies alike – can exchange their best thinking.
Harnessing their expertise in both Qualitative and
Everything we cover is designed to promote the use,
Quantitative solutions under 2 separate entities; Made
value and understanding of marketing research and
in Studios and Made in Surveys, they have gained the
lead you to innovative insights. But, the magazine is
trust and standing within the industry to deliver quality
just the beginning. Quirk’s also produces live events,
service and results across both methodologies.
webinars, e-newsletters, apps, a LinkedIn Group and
Satisfaction is forefront, not only for clients but also a comprehensive Website. Get your free access at:
for respondents. www.quirks.com.
THE NEW FIELDWORK COMPANY THE RICHMOND MARKET INSIGHT FORUM
The New Fieldwork Company – new in name and still as The Richmond Market Insight Forum is the most
enthusiastic and willing as the day we started. We’ve established and respected B2B networking event for
been suppliers of fieldwork to the market research the UK insight community. Now in its thirteenth year,
industry since 1983 and supporting the Best Newcomer this annual, one day, invitation only event matches
Award since it started. Congratulations to this year’s buyers and sellers to generate new business, learn
MRS Annual Conference Best Newcomer, from each other and network. The senior research
Kate Skivington. professionals who have qualified to receive an
invitation will have the opportunity to attend interactive
workshops and discussion groups, whilst meeting with
research service providers. Find out more, contact
edoniger@richmondevents.com, 07740 486428.
PRODEGEMR SERMO
ProdegeMR has reinvented the market research Sermo is the largest healthcare data collection
process by taking a respondent first approach. We are a company and social platform for physicians reaching
leading provider of people driven insights for the market 1.3M HCPs across 150 countries. We bring new
research industry. Our diversified recruitment methods capabilities and a tech-first approach to traditional
& world-class consumer engagement model comprised market research to help you unearth insights – smarter
of over 100 million registered members globally, fosters and faster. Through Sermo’s unique community,
member retention & ongoing participation. This extends pharmaceutical and healthcare partners can gain
many benefits to our clients; allows for delivery of deep understanding of HCP perceptions to benefit
recontact surveys, longitudinal studies, in-home the medical community at large. To learn more,
use texts, & on-going research programs. visit www.sermo.com/business.You can also read
