Live Channel Retail Clever customisation and marketing opportunities for your betting shop - Betradar
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Live Channel Retail Clever customisation and marketing opportunities for your betting shop
Distinctive strategic marketing
for your betting shops
Live sports content is essential for your betting shop. More live sports signify more betting options for your clients And in addition, Betradar’s Live Channel also provides a lot of different marketing opportunities for your brand.
and, consequently, growth to your business turnover. With Betradar’s Live Channel Retail you will significantly In order to maximise the marketing potential of the Live Channel Retail, we are now providing you with a guide
increase the live sports coverage in your shop. Designed with a conscious focus on sports during off-peak hours, summarising all marketing possibilities available.
your betting shop can offer interesting live events all day long - from the morning to late evening hours.
Should you require any additional marketing support for the Live Channel Retail, we are glad to assist you with
Betradar’s Live Channel Retail delivers a unique combination of live streams, live statistics and live odds – all on your personal request at marketing@sportradar.com.
one screen to help drive more revenue to your business.
BETRADAR STANDS FOR:
➔➔ Constant innovation and highest reliability
➔➔ Automation and simplification of the complex
CHANNEL LOGO CHANNEL TRAILER
➔➔ Highly efficient and cost-effective operations
➔➔ Outstanding user experience
➔➔ Speed and accuracy
CUSTOMISED LIVE MARKETING MESSAGE
MATCH TRACKER
MARKETING SUPPORT MARKETING VIDEO
FOR PRINT ITEMS
BETTING SUGGESTION NEW: CAROUSEL
Live Channel Retail 02 / 03
The Live Channel
Exclusive live sports coverage all day long
In-play betting has become the number one revenue generator in recent years. It highlights exactly why providing It is the ideal way to strengthen customer loyalty and visit duration to drive your sportsbook revenues.
as many markets as possible on live matches, increasing the information provided to customers, and boosting the Betradar’s Live Channel solutions are always provided in combination with Live Odds and Live Data Visualisation
engagement of punters with a sporting event, is key to the success of a modern sportsbook. Also, why now is to take your offering to the next level!
the optimal time to enhance your in-play betting offer!
With Betradar’s adaptable Live Channels, you will receive dedicated live streaming solutions that fulfil your
customer’s demand for accurate information, betting stimulation, and match visualisation. In addition,
PRODUCT FEATURES
a broad media rights portfolio of sports events opens up new turnover potential and offers your customers
an immediate incentive to follow the match action. ➔➔ Distinctive strategic marketing tool provided with full data and odds coverage
➔➔ Low signal latency that provides the best possible live betting set-up
➔➔ Live sports during on and off peak hours with seven days a week coverage
➔➔ One integration guaranteeing access to the entire portfolio of media rights
Ice Hockey
Basketball
Baseball
Tennis
Volleyball
Soccer
Beach
Volleyball
eSports 16 different
sports Table
available Tennis
Darts
Handball
Bowls
Badminton
Hockey
Cricket
Futsal
Live Channel Retail 04 / 05
Channel Logo Channel Trailer
Customise the channel to your needs 3 seconds to increase the brand awareness
The upper right corner of the Live Channel Retail screen is reserved for your logo. Either place your brand The Channel Trailer is a 3 seconds long video that is used as separator between different stages in the Live
logo into this part, or use a dedicated product logo to show your customer that you are providing an exclusive Channel. Customise it to your needs. Animate your logo, message a claim or specifically advertise this exclusive
additional offering in your betting shop. product in your shop. Either send us a 3 seconds long video sequence, or write us a short briefing and we will
As of now, we also offer two colour types of the Live Channel Retail - the Live Channel Retail dark and Live
Channel Retail bright. Just select the colouring that fits your Corporate Design most to be in line with the
appearance of your betting shop.
Live Channel Retail 06 / 07
Live Match Tracker Marketing Message
Customisable live match visualisation Place on-screen marketing messages
Our aim is to provide live sports content for your entire business hours. Due to unexpected content gaps, You already know the “Live Live Live” crawl that is used to attract the attention of your betting shop visitor.
caused for instance by bad weather conditions and thus cancelled matches, injuries or technical issues at the In addition, we offer you the possibility to add your own marketing message to the Live Channel Retail. You
venue, we have integrated our Live Match Tracker to the Live Channel. The Live Match Tracker is visualising all can define this message directly in the client interface and update it regularly. The marketing message will be
relevant actions of soccer or tennis matches on a 2D pitch. As a great benefit for you, the Live Match Tracker presented to your betting shop visitors once per halftime/period/set for two minutes. Get in touch with our
offers the following customisation and branding possibilities. Sales Team to learn how to set-up your marketing message.
INTEGRATE YOUR PERSONALISED
MESSAGES
PITCH BRANDING AND BANNER
ADVERTISEMENT
FULL CUSTOMISATION
OF BACKGROUND
Live Channel Retail 08 / 09
Marketing Video Marketing-support for print items
Integrate advertisements into the channel Inform your customers about the new offering
Recently we released the Marketing Video feature. This enables you to insert 30 second clips into the daily On a daily basis Betradar provides the latest channel schedule as well as betting-related statistics - entirely
schedule of the Live Channel. Your marketing video will be shown once per hour on average. Do not miss this free of charge. Thanks to an automated eMail sent out, you can subscribe to the daily sending of the Channel
opportunity and inform your clients about special offerings, new products, apps or latest marketing activities. Program, print it and display it in your shop. In combination with targeted print outs such as posters, boards
or banner, you can unlock the full potential of the Live Channel Retail for your business. Make your betting
TECHNICAL SPECIFICATIONS :
➔➔ Duration: 30 secs
➔➔ Container format: MP4 (MPEG-4 Part 14)
➔➔ Video codec: H.264 (MPEG-4 AVC), preferably MAIN profile
➔➔ Audio codec: MP3 or AAC
➔➔ Fill size:
Game on in your retail shop The Carousel
The hottest sport in a betting environment Bet stimulation across concurrent matches
Darts is a promising ground to build upon – especially in former commonwealth countries as well as in The Carousel option enables you to show up to four games alternating and displaying up to four betting markets
Germany, Austria and the Netherlands the fan base and betting offers are on the rise. As a bookmaker for each match. The intervals can be set between two and ten minutes, a live panel shows all live scores from
you can benefit from the continuous and fast-paced betting opportunities after every three darts thrown. other matches. An immediate goal animation informs you about goals in other matches, the progress bar shows
when the switch to the next match is going to happen.
This mixture of entertainment paired with sport, drama, emotions and fast paced betting opportunities is
the perfect addition for your portfolio in order to hook viewers in your outlets, share the fascination at the
venues and ultimately increase your revenues.
COMBINING ALL INFORMATION ALTERNATING BETTING MARKETS
ON ONE SCREEN (UP TO 4) FOR THE GAME SHOWN
DARTS ON LCR IN DETAIL PROGRESS BAR TO SHOW LIVE SCORE PANEL SHOWING
WHEN THE MATCH CHANGES ALL OTHER GAMES
➔➔ 16+ tournaments with top players
➔➔ 550+ Matches
➔➔ Up to 220+ Live Odds Markets per match
➔➔ Ultra fast-paced betting This is an optional addition to the
➔➔ Continuous markets available Live Channel Retail on request.
➔➔ World Series of Darts and European Darts Tour with highly attractive starting times
Live Channel Retail 12 / 13
Betting Suggestion
Increase your revenues with bet-stimulating extensions on screen
The placing of bets has just become easier. Up to three popular betting markets can be displayed at a time.
The depiction of popular betting opportunities directly on screen gives punters in the shops the opportunity
to place a bet quickly and easily. The Betting Suggestions are triggered after important events in the match flow
or based on timing e.g. after a goal in soccer or a break in tennis.
PRODUCT HIGHLIGHTS :
➔➔ Customisable to your CI
➔➔ Shown for 10 - 15 seconds
➔➔ Choose how many suggestions to show (1-3)
➔➔ Integrated call to action stimulates punters
➔➔ Available for Soccer and Tennis
Live Channel Retail 14 / 15
Contacts
Do you require further information? Then please let us know.
We are more than happy to address your enquiries.
Contact us at sales@betradar.com
Sales Representations Headquarters Our Clients
Brazil, São Paulo Sportradar AG
China, Beijing Feldlistrasse 2
Czech Republic, Zlin CH-9000 St. Gallen, Switzerland
Greece, Athens Office: +41 71 517 72 00
Italy, Rome Fax: +41 71 517 72 99
Serbia, Belgrade
Turkey, Istanbul
Ukraine, Kiev Customer Support
USA, Sarasota support@betradar.com
Branch offices and representations
Sportradar Australia Pty. Ltd. BTD Group Sportradar D.O.O.
REGUS SYDNEY, Pitt Street Goethestrasse 34 Brnciceva 41 G
Level 4, 95 Pitt Street D-80336 Munich, Germany 1231 Ljubljanaa, Slovenia
NSW 2000 Sydney, Australia
Sportradar MTS Ltd. Sportradar AB
Sportradar GmbH Suite 3 Floor 2, Icom House Bryggargatan 10, 4 tr
Tech Gate Vienna 1-5 Irish Town, GX11 1AA, Gibraltar S-111 21 Stockholm, Sweden
Donau-City-Strasse 1
A-1220 Vienna, Austria Sportradar AS Sportradar Digital Media AG
Skippergata 33 Feldlistrasse 2
Sportradar GmbH N-0154 Oslo, Norway CH-9000 St. Gallen, Switzerland
Technologiering 13-17
4060 Leonding, Austria Sportradar AS Sportradar UK Ltd.
Postboks 1284, Sluppen London, UK
Sportradar OÜ N-7462 Trondheim, Norway
Mustamäe tee 16 Sportradar LATAM
10617 Tallinn, Estonia Datacentric Corporation Departemento de Montevideo,
26F One World Place Uruguay
Sportradar Virtual Gaming GmbH 32nd St. Bonifacio Global City
Konsul-Smidt-Strasse 8f Taguig, Philippines Sportradar US LLC
D-28217 Bremen, Germany 150 South Fifth Street
Sportradar Polska SP. Z O.O. Suite 1700
Sportradar GmbH ul. Plocka 5a Minneapolis, MN 55402, USA
Industriestraße 11 01-231 Warsaw, Poland
D-07546 Gera, Germany Sportradar US LLC
Sportradar AG 535 Mission Street
Sportradar GmbH Presnenskaya nab., 12, Suite 2020
Mauerkircherstraße 1A, Floor 41, office 13 San Francisco, CA 94105, USA
D-81679 Munich, Germany 123100 Moscow, Russia
Sportradar US LLC
sportsman media holding GmbH Sportradar Singapore Pty. Ltd. 195 Montague Street
Mauerkircherstraße 1A, 112 Robinson #06-01 14th Floor
D-81679 Munich, Germany Robinson 122 Brooklyn, NY 11201
Singapore 068902
Sportradar SA Pty. Ltd.
Suite 1, 3 Douglas Crowe Drive
Ballito 4420, South Africa
Live Channel Retail 16 / 17
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