LEARN ALL ABOUT CHINESE NEW YEAR 2021 SALE - THE BIGGEST TRADITIONAL CARNIVAL - CEDCOMMERCE
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Learn All About Chinese New Year 2021 Sale – The Biggest
Traditional Carnival
The festive season has always served as a piece of cake for online sellers. Among such eCommerce
feasts comes Chinese New Year, a tradition that marks the beginning of a New Year according to the
Chinese lunar calendar. So, as an online seller are you ready to be a part of this shopping spree and sell
on Chinese New Year 2021 sales?
This Chinese New Year, sell on top online marketplaces like Shopee, Lelong, Lazada and Aliexpress.
Chinese New Year is 15 days long festival which is celebrated by more than 20% of the world.
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What’s In This Blog?
In this blog, we have tried to cover these aspects:
What is Chinese New Year
When is Chinese New Year 2021?
Is Chinese New Year Important for sellers
Traditional significance
Things considered lucky and unlucky
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Day wise celebrations (15 days)
Best gift ideas
How can sellers benefit from this
Top Online Marketplaces to Sell
Best Countries to sell
Conclusion
So without further ado, let’s begin with the question – What is the Chinese new year…
What is Chinese New Year?
Popularly known as Chunjie (Chinese for the Spring Festival), Chinese New year marks the end of the
coldest days. It is one of the biggest traditional festivals celebrated in East Asian countries like Malaysia,
China, Singapore, Philipines, North, and South Korea.
This festival is celebrated according to Chinese zodiac on a 12-year cycle. In this every year is
represented by a specific animal. The year 2021 is the Year Of OX.
When is Chinese New Year 2021?
This year Chinese New year will be celebrated on Friday, 12 February.
Is Chinese New Year 2021 Important for Sellers?
Yes!! There is no doubt that the Chinese Lunar year has been the biggest source of income for sellers in
South East Asian Countries. Sellers associated with Online marketplaces like Shopee, Lazada and
Aliexpress desperately wait for this grand opportunity.
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The biggest traditional carnival OFFER is stimulating online selling by giving discount of 20-
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with the leading hi-tech eCommerce frameworks. Grab Chinese New Year Sale Today!
However for BigCommerce Sellers Get 50% OFF on connecting more than 2 channels for
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The sales during this shopping festival are very similar to Thanksgiving and Black Friday in the west.
Last year, the overall online retail sales spiked to 1005 Billion Yuan during Chinese New Year.
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Here’s a revenue graph for retail sales in China during the Spring Festival from 2011 to 2019.
The sales grew by 8.5% last year (Source: edited.com)
So Yes!! Chinese New Year 2021 Sale will be a paradise for online sellers – especially based in the South
East Asian region.
Is Chinese New Year Restricted To China?
No, this is just a common misunderstanding.
This festival is not only restricted to the South East Asian markets but sellers from all around the world
take part in this grand shopping festival.
In fact, a report from Global Times concludes that 63% of products purchased for the Year of the Dog (the
year 2018) came from international sellers.
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So the answer to the question is quite obvious that Chinese New Year 2021 is the perfect opportunity for
sellers to earn loads in just a week.
But to sell better in Chinese New Year 2021, you need to know the significance of this annual lunar
festival.
What is the significance of the Chinese New Year?
Unlike the world, China still has a great significance to the Lunar calendar. The festivals and traditions
there are celebrated accordingly. Similar is the case with the Chinese New Year.
To get a much clear insight, I have divided this section into 5 subsections.
1. The Tradition
2. The Migration
3. The Preparation
4. The Decoration
5. The Celebration
Let’s go through them one by one…
The Tradition:
There is an ongoing tradition of Chinese New Year the Zodiac year of birth which is a 12-year cycle of the
Lunar calendar. Each year is specified by an animal pertaining to the zodiac sign. This means that this
year will be a Zodiac birthday of people born in the year 2009, 1997, 1985, 1973 and so on….
Here’s an image of all the 12 zodiacs followed by the Chinese:
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The year 2021 is the “Year of OX.”
The Migration:
Every year Chinese New Year falls somewhere between January 21 to February 20.
During this time people from all around visit their hometown to celebrate this 2 week-long carnival. People
prefer to celebrate this auspicious fest among the loved ones. This results in huge human migration
popularly known as Chunyun (which is the Chinese for migration).
In fact, a report from a couple of years back shows that 1000 tickets were booked per second prior to the
Chinese New Year.
In another report, the Flight bookings to the UK over Chinese New Year were up by 24% last year.
The Preparation:
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Being 2 week-long festival the local people begin with the preparations of Chinese New Year from 24th of
the 12th lunar month, somewhere in the mid of January.
The first step, to begin is by cleaning their homes. Not only this is a necessity but also an old tradition.
Cleaning the house symbolizes sweeping off the misfortune away thus welcoming the new year with good
fortune.
People do all the laundry before the beginning of this new year festival begins. The tradition speaks that
washing the laundry during this feast means washing away good luck.
5 things considered lucky during Chinese New Year:
Decorating the house with flowers and fruits
Throw out or give away broken & unused items
Bathe in pomelo water
Eating sweets
Give out ang pao – red envelopes with money
5 things considered unlucky during the Chinese New Year:
Shaving and cutting hairs
Speaking of Death or any other misfortunate incident
Showing anger or swearing
Using sharp objects
Breaking of objects (like glass or pot)
Now coming back to our blog, let’s discuss the most important part of any festival – the decorations.
The Decorations:
Decorations are a very significant part of any festival. Decoration creates an ambience of festivity to the
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atmosphere.
Similarly, Chinese New Year has great significance for decorations. The whole town is painted in a red
festive spirit with big decorative lanterns hanging all around. The color red symbolizes good luck and
therefore there are bountiful red color decorations used during the Chinese new year.
The demands of these decorations spike up during these festivals and among those demands, the most
important is the red lantern.
According to an old Chinese myth the red lanterns are known to ward off the evil spirits, hence making the
new year more joyous.
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Remember those Iconic Lantern Festival that you might have witnessed in various movies….. Well, it falls
around this new year and is celebrated over a major part of the world.
The Celebration:
Chinese new year is celebrated for 15 days. We have broken down each and every day for you:
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Day 1:
The Beginning of the Year.
Day 2:
The day for welcoming sons-in-law, or visiting the wife’s side of the family.
Day 3:
The day of cleaning the house & spend quality time with family.
Day 4:
The day of welcoming the Gods of wealth and kitchen by lighting candles.
Day 5:
The Birthday of the God of Fortune also known as the Festival of Po Wu.
Day 6:
The day of Driving Away the Ghost of Poverty by throwing away ragged clothes.
Day 7:
The Day of Mankind – pray to ward off illness and disasters.
Day 8:
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The birthday of millet – an important crop in ancient China.
Day 9:
The Birthday of the Jade Emperor – grand ceremonies in Taoist temples.
Day 10:
The Birthday of the God of Stone – offering food to the god of stone.
Day 11:
The day of the Dragon Dance Festival where people dance in a long line.
Day 12, 13:
These are the days of resting.
Day 14:
The day for the Preparation of the lantern festival.
Day 15:
The day of the Lantern Festival – the Chinese equivalent of valentine’s day.
Checklist of things to do this Chinese new year 2021:
1. Enjoying Family Reunion Dinner
2. Crackers and Fireworks
3. Playing Cards & Mahjong
4. Praying to Gods
5. Decorating with lanterns & couplets
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5 Famous Food You Must Eat during Chinese New Year
2021:
1. Moss Seaweed for Prosperity
2. Sweet Rice Balls for longevity
3. Chicken and Prawns for Happiness
4. Pomelos for fertility
5. Noodles for long life
You must be wondering I have not discussed gifts yet. Well, I was saving it for the last.
Are Gifts Important during the Chinese new year?
Giving gifts has always been a festival tradition all around the world as it strengthens relations and brings
people closer. Similarly, during the Chinese new year, giving gifts is considered sacred.
You might have witnessed the red envelopes (ang pao) during this time of the year. It is an ongoing
tradition where gifts are given by the elders to their younger ones in a red envelope.
During the time of the Chinese new year, people give out gifts wrapped in a red envelope to children,
employees and the ones who are less fortunate.
Apart from that, there are various other gifts which are considered ideal for this festival.
Best Gifts Ideas For Chinese New Year 2021
Here’s a list of a few gifts that you can consider for Chinese new year:
1. Tea: Being the most common drink in China, tea is something that everyone loves. During vacation time
when the whole family sits and share their life experiences, tea is the best companion.
2. A Fruit Basket: Fruit basket is an ideal gift to be shared during the new year. Make sure to include apples
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symbolize fortune.
3. Traditional Wear: Clothing is also a very good option that can be considered while gifting. You can go for
traditional Chinese dresses like Qipao, Hanfu, Tang suit and many more.
4. Hats or caps: Hats had been a very significant part of Chinese costume code and that’s why it can be
considered as a perfect gift.
5. Candy & Toys: If you are considering to gift a kid then candy and toys always remain the best possible
option for them. Alongside those, you can include a red envelope too.
Note: Never gift anything in black or white. These two colors are often related to funeral and
thus might cause discontentment among the mind of your host.
Since we have covered all you need to know about the Chinese new year, Now let’s move to the last
segment of the blog which is…
How can sellers benefit & sell on Chinese New Year Sales
2021?
Chinese New Year is a perfect opportunity for online sellers to make the most from this 15-day fest. All
you need is a proper far fetched planning and smart execution.
Stack Your Inventory Red:
From red lanterns to red envelopes everything is painted red during the Chinese new year. So, first and
foremost, start by adding red-colored products in your inventory.
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11 of 21In case, you are selling dresses online, you need to add a special category for this festival and add
dresses pertaining to it.
Earn from the OX:
Since the year 2021 symbolizes OX as the zodiac animal so you have to try to benefit from it.
Last year ( the year of the Rat ), there was a huge demand for rat merchandise. Goods like rat printed t-
shirts, shoes with small rats embroidered on it, rat pillow, rat keychain, were sold in bulks.
Similarly, this year there’s going to be a huge demand for items pertaining to OX. You can simply add a
few additional merchandises to your product categories.
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12 of 21To focus on Brand Building you can offer additional gifts like OX cushions, bracelets or a wall hanging with
your brand name embroidered somewhere.
Prep Up The Delivery:
This is a time of the year when most of the people leave for their hometown hence resulting in a shortage
of carriage and drivers.
So as a seller it becomes your responsibility to ensure that your delivery and transport medium is up to
date.
Traffic during this time of the year is bad. So consider hiring a few delivery companies to meet your
increased demands.
Be ready to handle an increased demand:
It’s often disappointing when sellers are unable to meet with a sudden hike in sales during the festive
season. It results in loss of business and brand degradation.
So be ready to meet the increased demand during this Chinese New Year 2021. Start prepping up a week
before the fest begins. Hire a few additional staff and never miss a single order.
Use Centralised and Automated eCommerce Extensions to tackle bulk orders and
management.
Play The Discount Card:
Ok, Until now you know that there’s going to be a huge demand and your customers will be like a swamp
of bees. All you need to do is show them flowers, they’ll come running back to you.
In the case of online shopping, discounts will act as perfect flowers hence attracting bulks of customers to
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Once the customers start coming, you know what you have to do…
You have learned how, but now you must be worried about where to sell on the Chinese new year 2021.
Planning To Sell But Don’t Have A Website? No Problem
If you wish to start from scratch you can easily build your own website on any of the preferred eCommerce
platforms like Opencart, Prestashop, Magento or WooCommerce.
In case you don’t have products to sell – you can simply import products from top marketplaces using
product importers for Taobao, Tmall, Aliexpress, 1688.
After building your website all you need to do is choose the best marketplace to sell.
Top Online Marketplaces to Sell in Chinese New Year 2021
Sale:
1. Lazada
2. Shopee
3. Prestomall
4. Aliexpress
5. Lelong
Don’t have an account on any of the above marketplaces? No Problem!! Just connect your
shop using marketplace integrations and start selling today.
Top Countries to Sell in Chinese New Year 2021 Sale:
1. Malaysia
2. China
3. Singapore
4. Philipines
5. North and South Korea.
Chinese New Year Sale Infographic:
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19 of 21Conclusion:
To sum it all up we can conclude that the Chinese New Year 2021 is the biggest annual carnival that
portrays Chinese tradition and heritage. This 15-day long shopping carnival can easily be moulded into the
biggest selling opportunity for online sellers.
If you are an online seller looking to benefit from the hype in sales during this Chinese new year, act
before the opportunity vaporizes.
If you have any additional questions regarding how to sell during Chinese New Year Sale
2021 then comment below.
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20 of 21Contact Us
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