LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums

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LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
SUMMER 2020

 LEADERSHIP
  AUDIENCES
     STAFF +
COLLECTIONS

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               G
                       ES
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LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
A message to our museum family

     DURING THESE UNPRECEDENTED TIMES,
    WE BELIEVE IN THE POWER OF COMMUNIT Y.
As our nation confronts this period of uncer tainty, we want to assure you that one thing has not
changed, our suppor t for museums and cultural sites across this countr y and the world. 10-31 is
a family company and we stand with our museum family par tners as we weather these historic
times. We understand that capital purchases are not a par t of your near-term goals, but we will
  be here for you when this world star ts spinning again. We’re a business of relationships, not     C

  transactions. If there is anything we can help with, let us know and we will be there for you.     M

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                      Your Family at 10-31 and Ar t Display Essentials                              CY

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LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
SUMMER
             2020
            ISSUE
                                 CONTENTS
                                                                                      DEPARTMENTS
                                                                                      5     rom the
                                                                                           F
                                                                                           President
                                                                                           and CEO
                                                                                      6	By the Numbers
                                                                                      8    First Look
                                                                                      14	Point of View
                                                                                      		  Redefining
                                                                                           Museums
                                                                                      44	Alliance in Action
                                        FEATURES
                                                                                      47	Tributes and
                                        18   Fear Factor                                  Transitions
                                        	In a contentious cultural climate,
                                           museums are wise to recognize the          48 Reflection
                                           pressures to self-censor.
                                        	By Janet Marstine

                                        22	Going Off-Script
                                        	How can museums use their galleries to
                                           create more inclusive communities?         What’s Trending
                                           By Jason Porter, Theresa Sotto,          Catch up on some of the
                                             and Kayleigh Bryant-Greenwell            most popular posts on the
                                                                                      Alliance blog:
                                        26 Is That Hung White?                        •L
                                                                                        essons from History:
                                        	A conversation on the state of museum       Museums and Pandemics
                                           exhibitions and race.		                    •S
                                                                                        trategies for Short-term
          Cover:
          Little Planet, pedestrian     	By Joanne Jones-Rizzi and Stacey Mann       Financial Survival
          bridge over Rems River,
          Waiblingen Floodplain,
                                                                                      • 1 5 Tips for Working
          Rems-Murr-Kreis (district),   32 Of Law and Ethics                            Remotely

                                                                                                                     ZOOM
          Baden-Wuerttemberg,
          Germany                       	What do museums need to know in this       • Albright-Knox’s                                          ADJUSTABLE SPOTLIGHT 120/277V
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2   MUSEUM / Summer 2020 / aam-us.org
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
FROM THE
                                                                                                                                                                                                                                                     PRESIDENT AND CEO

                                                                                                                             twitter.com/aamers

          A BENEFIT OF MEMBERSHIP IN THE AMERICAN ALLIANCE OF MUSEUMS
                                                                                                                             facebook.com/americanmuseums
                                                                                                                                                             Global
          EDITOR IN CHIEF
          Dean Phelus
                                                                   DESIGN AND PRODUCTION
                                                                   Team of Creatives, LLC
                                                                                                                             linkedin.com/groups/American-
                                                                                                                             Alliance-Museums-2965314        Thinking
          MANAGING EDITOR                                          ADVERTISING
          Gayle Bennett                                            Carol Nettles

          CONTRIBUTING EDITORS
                                                                   aamad@adboomadvertising.com
                                                                   404-347-1755
                                                                                                                                                             If anyone had any doubts about the                           our blog, magazine, and
          Megan Lantz, Cecelia Walls, Ember                                                                                                                  importance of “global thinking,” the last few months         Annual Meeting.
          Farber, Shelagh Grimshaw                                 ALLIANCE PRESIDENT AND CEO
                                                                   Laura L. Lott
                                                                                                                          Thanks to our Member               have reminded us just how closely connected we are.              Four years ago, AAM signed
                                                                                                                           Discount Providers                    Whether you work in a museum in a major metro-           a partnership agreement with
                                                                                                                                                             politan area with large numbers of international visi-       the International Council of
                                                                                                                                                             tors or a small, local museum that functions more like       Museums (ICOM), which set
          ALLIANCE BOARD OF DIRECTORS
                                                                                                                                                             a community center, all of us have felt the effects of the   the stage for new sharing of
          OFFICERS                                                 TERM OF OFFICE 2018-2021
                                                                                                                                                             coronavirus and global efforts to prevent its spread.        research and best practices.
          Chair (2018-2020)                                        Susana Smith Bautista, Museum
          Kippen de Alba Chu, Fort Worth                           Consultant                                                                                    A global pandemic is an extreme example of how           Through our work with the
          Museum of Science and History
                                                                   Cinnamon Catlin-Legutko, Illinois State                                                   our individual local actions and reactions often have        Getty Foundation, we welcome
          Vice Chair (2019-2020)                                   Museum                                                                                    greater global impact—and how much we can learn              several dozen art museum
          Chevy Humphrey, Arizona Science                          Nathan Richie, Golden History Museum
          Center                                                   and Park
                                                                                                                                                             from the experiences, challenges, and successes of mu-       professionals from developing countries to the AAM
          Treasurer (2019-2020)                                    Ruth Shelly, Portland Children’s                                                          seums around the world. A global perspective creates         Annual Meeting. Every two years, we work in partner-
          Berit N. Durler, San Diego Zoo Global                    Museum                                                                                    fresh vantage points from which to see the world. It         ship with Argentina-based Fundación TyPA and local
          Immediate Past Chair (2018-2020)                         Stephanie Stebich, Smithsonian                                                            is critical to tackle the issues of our time as a global     hosts for Reimagining the Museum, a pan-national
          Douglas S. Jones, Florida Museum of                      American Art Museum
          Natural History, University of Florida                   Karol Wight, The Corning Museum of
                                                                                                                                                             community rather than isolate within our borders.            conference to connect with and learn from museum
                                                                   Glass                                                                                         As International Museum Day approaches on May            professionals across the Americas.
          TERM OF OFFICE 2017-2020
                                                                   TERM OF OFFICE 2019-2022
                                                                                                                                                             18, we are reminded that the American Alliance of                This global reach and collaboration has shown a
          Devon Akmon, Science Gallery Detroit
                                                                   Robert M. Davis, America’s Black                                                          Museums is part of a global museum community.                positive reciprocal interest in membership and best
          Eduardo Díaz, Smithsonian Latino                         Holocaust Museum                                                                          Representing the Alliance and the museum field, I            practices in US museums. In recent years, our accred-
          Center
          Christine A. Donovan, Northern Trust
                                                                   Marcia DeWitt, Hillwood Estate,                                                           have the distinct privilege of meeting museum profes-        itation programs have expanded to Central America,
                                                                   Museum and Garden
          Corp.                                                                                                                                              sionals throughout the world. We speak different lan-        Asia, and the Middle East, and our membership now
                                                                   Kelly McKinley, Bay Area Discovery
          Lisa Yun Lee, National Public Housing                    Museum                                                                                    guages and have different backgrounds and traditions,        includes museums and museum professionals from 55
          Museum
                                                                   James Pepper Henry, First Americans                                                       but we share many of the same passions about the             countries.
          Andrés Roldán, Parque Explora                            Museum
                                                                                                                                                             power of museums to change the world.                            If your museum is small, or has a specific regional
                                                                   Julie Stein, Burke Museum of Natural
                                                                   History and Culture                                                                           “Global Thinking” is one of AAM’s most import-           or local focus, you may be wondering how thinking
                                                                   Jorge Zamanillo, HistoryMiami Museum                                                      ant, but perhaps least talked about, strategic plan          globally is relevant to what you do every day. When
                                                                                                                                                             goals. The AAM team has been hard at work in recent          we identify issues we think of as uniquely our own, it
                                                                                                                                                             years to “connect US museums to the international            is easy to find examples across the globe that demon-
          MUSEUM (ISSN 0027-4089)
                                                                                                                                                             community and foster a global exchange of ideas              strate they are more universal than we had imagined.
          SUMMER 2020, VOLUME 99, NO. 3                                                                                                                      to broaden US museum perspectives on museum                      Museums are laboratories in which we can exam-
          PUBLISHED BIMONTHLY (J/F, M/A, M/J, J/A, S/O, N/D)
          BY THE AMERICAN ALLIANCE OF MUSEUMS                                                                                                                practice.”                                                   ine any issue to improve our understanding and devel-
          2451 CRYSTAL DRIVE, SUITE 1005, ARLINGTON, VA 22202; 202-289-1818; FAX 202-289-6578; WWW.
          AAM-US.ORG.
                                                                                                                                                                 Since 2015, AAM has been featuring international         op solutions. The conversations and collaboration the
          Annual subscription rate is $38. Copies are mailed to all members. Single copy is $7. Overseas airmail
                                                                                                                                                             perspectives on issues related to digital literacy, health   Alliance started will continue to reverberate beyond
          is an additional $45. Membership in the Alliance includes $22 from annual membership dues applicable
          to a subscription to MUSEUM, except for students and retirees. (This notice is required by the US Postal
                                                                                                                                                             and well-being, conflict resolution, truth and recon-        our borders.
          Service.) POSTMASTER: Send address changes to MUSEUM, 2451 Crystal Drive, Suite 1005, Arlington, VA                                                ciliation, and environmental sustainability throughout       —March 30, 2020
          22202. Copyright 2018, American Alliance of Museums. All rights reserved. No part of this magazine or
          its cover may be reproduced without written consent of the copyright proprietor. MUSEUM is indexed in
          The Art Index, which is published quarterly and available in public libraries. The magazine is available from
          ProQuest in the following formats: microform, electronic and paper. Opinions expressed by contributors
          are not necessarily those of the Alliance. Preferred Periodical postage paid at Arlington, VA, and additional
          mailing offices. Printed in the US by Lane Press, Burlington, VT.                                                                                   Laura L. Lott is the Alliance’s president and CEO. Follow Laura on Twitter at @LottLaura.

4   MUSEUM / Summer 2020 / aam-us.org                                                                                                                                                                                                                          MUSEUM / Summer 2020 / aam-us.org   5
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
BY THE
    NUMBERS

                                                                                                                                                                                                                    Flush Right

                                                                                                                                                                                                                    AS HANGING DISPLAY
                                                                                                                                                                                                                              SYSTEMS
          Bridge to
          the Future
                                                                                                                                                                                                                    AS HANGING DISPLAY
                                                                                                                                                                                                                              SYSTEMS

                                                                                                                                     2014
                                                                                                                                The year
                                                                                                                               non-white
                                                                                                                           students became
                                                                                                                              the majority                                                                          AS HANGING DISPLAY
                                                                                                                              in US public                                                                                    SYSTEMS
                                                                                                                                schools.
                 Global
               average
            lifespan in
        2019, up from
       46 in 1950 and                                                                                                                                                                                               AS HANGING DISPLAY
           29 in 1800.                                                                                                                                                                                                        SYSTEMS

                                                                                  1 in 2
                                                                        Proportion of
                                                                     Americans who see
                                                                    made-up news/info as
                                                                    a “very big problem”                                                                                                                            AS HANGING DISPLAY
                                                                                                                                                                              Andriy Bezuglov / Alamy Stock Photo

                                                                           today.
                                                                                                                                                                                                                              SYSTEMS

                                                                              Sources: From top to bottom: Pew Research Center, OurWorldinData.org, Pew Research Center

                  By the Numbers was compiled by Susie Wilkening, principal of Wilkening Consulting, wilkeningconsulting.com. Reach Susie at Susie@wilkeningconsulting.com.

6   MUSEUM / Summer 2020 / aam-us.org
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
FIRST
    LOOK

                                                                                                                                                                                                                                                                                                                                 Boston Children’s Museum                                 Arab American National
                                                                                                                                                                                                                                                                                                                                 Boston Children’s Museum                                 Museum
                                                                                                                                                                                                                                                                                                                                 has opened a reimagined and                              The Andrew W. Mellon
                                                                                                                                                                                                                                                                                                                                 redesigned PlaySpace. This                               Foundation has awarded
                                                                                                                                                                                                                                                                                                                                 permanent exhibit is designed to

                                                                                                                                                                                                                                                                 Karin Hansen; courtesy of the Arab American National Museum
                                                                                                                                                                                                                                                                                                                                                                                          $750,000 over two years to the
                                                                                                                                                                                                                                                                                                                                 provide young children and their                         Arab American National Museum
                                                                                                                                                                                                                                                                                                                                 caregivers with a safe, comfortable                      for its Artists + Residents program.
                                                                                                                                                                                                                                                                                                                                 environment for the play and                             Funds from the grant will be used
                                                                                                                                                                                                                                                                                                                                 exploration that supports children                       to support a variety of residencies
                                                                                                                                                                                                                                                                                                                                 in developing and practicing                             and will include everything from
                                                                                                                                                                                                                                                                                                                                 essential cognitive, physical, social,                   artist talks and workshops to
                                                                                                                                                                                                                                                                                                                                 and emotional skills. Unique in                          large-scale productions and
                                                                                                                                                                                                                                                                                                                                 size, scope, and vision, the new                         exhibitions. Resident fellows will
                                                                                                                                                                                                                                                                                                                                 PlaySpace has been shaped by                             stay in Dearborn for an average of
                                                                                                                                                                                                                                                                                                                                 40 years of experience and child                         four weeks.
                                                                                                                                                                                                                                                                                                                                 development expertise.

                                                                                                                                                                                                                                                                                                                                                                                          Location: Dearborn, MI
                                                                                                                                                                                                                                                                                                                                 Location: Boston, MA
                                                                                                                                                                                                                                                                                                                                                                                          Learn more:
                                                                                                                                                                                                                                                                                                                                 Learn more: bostonchildrens-                             arabamericanmuseum.org/
                                                                                                                                                                                                                                                                                                                                 museum.org/exhibits-programs/                            artists-residents
                                                                                                                                                                                                                                                                                                                                 exhibits/playspace

                                                                                                                                             Courtesy of the artist and Karma, New York; Roger Shimomura, American vs. Japanese #3, 2011, collection of Jordan
                   Dallas Museum of Art                      Jordan Schnitzer Museum                  Denver Art Museum
                   Inspired by philosopher Gaston            of Art at the University of              “Natural Forces: Winslow Homer
                   Bachelard’s concept of the                Oregon                                   and Frederic Remington,”

                                                                                                                                                                                                                                                                                                                               Assess Your Assets
                   psychological significance                                                         featuring 60 artworks, reveals
                                                             “Roger Shimomura: By Looking
                   of homes, “For a Dreamer of                                                        the connections between artistic
                                                             Back, We Look Forward” reviews
                   Houses” explores the importance                                                    themes and techniques used
                                                             the artist’s long and prolific career

                                                                                                                                             D. Schnitzer; Frederic Remington, The Fall of the Cowboy, 1895, Amon G. Carter Collection
                   of the spaces we inhabit and                                                       by the two acclaimed American
                                                             in which he uses a brightly colored
                   how they represent ourselves,                                                      artists. Born a generation
                                                             pop-art style to depict a dizzying
                   our values, and our desires.                                                       apart, both artists succeeded
                                                             combination of traditional Japanese
                   Featuring more than 35 artists                                                     in capturing the quintessential
                                                             imagery and exaggerated cultural                                                                                                                                                                                                                                  NOW AVAILABLE!
                   in the museum’s collection, the                                                    American spirit through works
                                                             stereotypes. With an ironic touch
                   exhibition debuts new immersive                                                    of art at the turn of the late-
                   and large-scale acquisitions that
                   use forms derived from dwellings
                                                             and acerbic wit, Shimomura creates
                                                             powerful works that interrogate
                                                                                                      19th and early-20th centuries,
                                                                                                      an era known for growing
                                                                                                                                                                                                                                                                                                                               The General Facility Report
                   or furnishings to investigate ideas
                                                             American and Asian pop-cultural
                                                             icons, notions of race, self-
                                                                                                      industrialization and notions of the                                                                                                                                                                                     (Updated Edition)
                   including belonging, alienation,                                                   closing of the American Western
                                                             portraiture, and current political                                                                                                                                                                                                                                Document the latest information about your institution’s
                   fantasy, gender, and the body.                                                     frontier.
                                                             affairs, interpreting them through                                                                                                                                                                                                                                physical specifications and staff practices through this
                                                             the prism of his family’s World War II
                                                                                                                                                                                                                                                                                                                               updated standard report form.
                   Location: Dallas, TX                      internment experience.                   Location: Denver, CO
                   Dates: through Jan. 31, 2021                                                       Dates: through June 7                                                                                                                                                                                                    An indispensable resource for your lenders, insurers,
                   Learn more: dma.org/art/                  Location: Eugene, OR                     Partners: Amon Carter Museum of
                                                                                                                                                                                                                                                                                                                               architects, designers and other pertinent partners.
                   exhibitions/dreamer-houses                Dates: through July 19                   American Art, Portland Museum of                                                                                                                                                                                         COST: $19.95     FOR NON-MEMBERS
                                                                                                      Art (ME)
                                                             Learn more: jsma.uoregon.edu/                                                                                                                                                                                                                                            $9.95     FOR MEMBERS
                                                             shimomura                                Learn more: denverartmuseum.
                                                                                                      org/exhibitions/natural-forces

                                                                                                                                                                                                                                                                                                                               To purchase the report, visit
                       Check for Updates                                                                                                                                                                                                                                                                                       https://bit.ly/generalfacilityreport
                       Due to the coronavirus, please visit museum websites as
                       exhibition schedules are subject to change.

8   MUSEUM / Summer 2020 / aam-us.org                                                                                                                                                                                                                                                                                                                                                            MUSEUM / Summer 2020 / aam-us.org   9
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
FIRST
     LOOK

                                                                                                                                                                                                                                                                                      The Mob Museum                                                         Taft Museum of Art
                                                                                                                                                                                                                                                                                      The Mob Museum, the National                                           The Taft Museum of Art (TMA) has
                                                                                                                                                                                                                                                                                      Museum of Organized Crime and                                          been awarded the competitive
                                                                                                                                                                                                                                                                                      Law Enforcement, has released a                                        Infrastructure and Capacity
                                                                                                                                                                                                                                                                                      new mobile app that provides a                                         Building Challenge Grant from
                                                                                                                                                                                                                                                                                      visitors guide, in-depth education                                     the National Endowment for
                                                                                                                                                                                                                                                                                      on the history of the Mob and law                                      the Humanities in the maximum
                                                                                                                                                                                                                                                                                      enforcement, and an interactive look-                                  amount: $750,000. The grant
                                                                                                                                                                                                                                                                                      alike feature called Doppelgangster.                                   will directly support the TMA’s
                                                                                                                                                                                                                                                                                      Using cutting-edge facial recognition                                  bicentennial infrastructure
                                                                                                                                                                                                                                                                                      technology, the app compares a                                         project that will kick off later

                                                                                                                                                                                                                                                 The Mob Museum; Taft Museum of Art
                                                                                                                                                                                                                                                                                      user’s facial features with a database                                 this year, which will preserve
                                                                                                                                                                                                                                                                                      of more than 800 images spanning                                       and reconstruct the museum’s
                                                                                                                                                                                                                                                                                      notable heroes, villains, singers,                                     200-year-old historic house.
                                                                                                                                                                                                                                                                                      comedians, and entertainers—as
                                                                                                                                                                                                                                                                                      well as many others from the Mob
                                                                                                                                                                                                                                                                                      world—to identify the user’s closest                                   Location: Cincinnati, OH
                                                                                                                                                                                                                                                                                      Doppelgangster.                                                        Learn more: taftmuseum.org

                                                                                                                                                                                                                                                                                      Location: Las Vegas, NV
                                                                                                                                                                                                                                                                                      Learn more: themobmuseum.org/
                                                                                                                                                                                                                                                                                      app/index.html
                    The Noguchi Museum                         Princeton University Art                    Adler Planetarium
                    The Noguchi Museum delves                  Museum                                      Ninety years in the making, the
                    into two forgotten projects by             “Cézanne: The Rock and Quarry               Adler Planetarium is unveiling
                    Isamu Noguchi, conceived at the
                    height of American modernism.
                                                               Paintings” features approximately
                                                               15 of Paul Cézanne’s most
                                                                                                           a new brand. Developed and
                                                                                                           designed by branding partners                                                                                                       A MEMBERSHIP CARD

                                                                                                                                                Paul Cézanne, L’Estaque, 1879–83, The Museum of Modern Art, The William S. Paley Collection;
                    “The Sculptor and the Ashtray”                                                         Pause for Thought and The
                                                                                                                                                                                                                                                                                           That will be perfect for

                                                                                                                                                Isamu Noguchi, Ashtray Prototypes, 1945–48, The Noguchi Museum Archives ©INFGM/ARS;
                                                               important paintings that take
                    explores Noguchi’s efforts to              rock formations as their principal          Change Project, the new Adler
                    design the perfect ashtray (a
                    near-universal tabletop accessory
                                                               subjects, as well as selected               identity is the culmination of a
                                                                                                           multi-year transformation aiming
                                                                                                                                                                                                                                                your museum and your members!
                                                               watercolors and related
                    in that era), and “Composition for                                                     to make science more accessible                                                                                                     Brooke Business Forms has provided membership cards to
                                                               documentary material. The
                    Idlewild Airport” traces the story         exhibition reveals the artist’s             to all citizens of the world. The                                                                                                   museums for over 15 years. With a large variety of card types,
                    of Noguchi’s unrealized design             fascination with geology, which             new logo took cues from the sky                                                                                                     we can meet every need, from a very small to a large museum.
                    for a monumental sculpture for             began when he was a schoolboy               and now incorporates a warm                                                                                                         Introducing Our ELITECARD®
                    the new International Arrivals             in Aix-en-Provence, France, and             yellow color—bright, cheerful, and                                                                                                  Our newest patented product in over 10 years. This unique
                    Building at New York’s Idlewild            ultimately helped shape the                 optimistic, much like the sun.
                                                                                                                                                                                                                                               product combines the welcome letter and membership card in
                    Airport (now the John F. Kennedy           radical innovations of his artistic                                                                                                                                             one 8.5” x 11” form. A true plastic card is integrated directly
                    International Airport). These              practice.
                    side-by-side exhibitions testify to                                                    Location: Chicago, IL                                                                                                               into the letter offering very high print quality. And, because
                    his interest in making sculpture                                                       Learn more: adlerplanetarium.org/                                                                                                   of new technology, less expensive than our similar card
                    everywhere out of everything.              Location: Princeton, NJ                     blog/new-brand/                                                                                                                     products. Available with 1, 2 or 3 cards per sheet.
                                                               Dates: through June 14                                                                                                                                                          Want to test some samples? We will send you free samples,
                    Location: Long Island City, NY             Learn more: artmuseum.princeton.                                                                                                                                                as often as you wish, to test in your printers. There is no
                    Dates: through Aug. 23
                                                               edu/art/exhibitions/3447                                                                                                                                                        obligation to purchase anything.
                    Learn more: noguchi.org                                                                                                                                                                                                    We guarantee complete satisfaction with the
                                                                                                                                                                                                                                               card products you receive from us.
                                                                                                                                                Pause for Thought

              What’s New                                                                                                                                                                                                                                                                                                                            r Your
                                                                                                                                                                                                                                                                                                                               Contact Us Fo oday!
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              at Your Museum?                                                                                                                                                                                                                  Call Toll Free: 800-228-0202                                                                         T
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              at bit.ly/MuseumNewsAAM, and it might be featured in an upcoming issue.                                                                                                                                                          Email: info@brookebusiness.com
                                                                                                                                                                                                                                               www.brookebusiness.com

10   MUSEUM / Summer 2020 / aam-us.org                                                                                                                                                                                                                                                                                                                             MUSEUM / Summer 2020 / aam-us.org   11
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
FIRST
     LOOK

                                                                                                                                                                                                                                                                                                                TrendsWa
                                                                                                                                                                                                                                                                                                                        tc
                                                                                                                                                                                                                                                                                                                The Future
                                                                                                                                                                                                                                                                                                                             of Financia
                                                                                                                                                                                                                                                                                                                                        l Sustainab
                                                                                                                                                                                                                                                                                                                                                      h
                                                                                                                                                                                                                                                                                                                                                   ility

                                                                                                                 SBMM
                                                                                                                  Santa Barbara Maritime Museum
                                                                                                               Sailing Into Our
                                                                                                                                2 0 t h Ye a r
                                                                                                                                                                                                                                             Strengthen your
                                                                                                                                                                                                                                             museum’s financial
                                                                                                                                                                                                                                             future with TrendsWatch
                                                                                                                                                                                                                                             This year, the Alliance’s forecasting report provides a framework for
                    Hampton Roads Naval                   Missouri History Museum               Santa Barbara Maritime                                                                                                                       examining any museum’s financial performance and thinking about
                    Museum                                To commemorate the upcoming           Museum                                                                                                                                       long-term strategies for fiscal success.
                    In “The Ten Thousand-Day War at       100th anniversary of the 19th         As the Santa Barbara Maritime
                    Sea: The U.S. Navy in Vietnam,”       Amendment, “Beyond the Ballot:        Museum (SBMM) turns 20, it is
                    visitors share in the experiences     St. Louis and Suffrage” showcases     expanding and improving its                                                                                                                  TrendsWatch: The Future of Financial Sustainability dives into:
                                                          women who made an impact in

                                                                                                                                             Clay Farrington/US Navy photo; Missouri Historical Society Collections; courtesy of the Santa
                    of Hampton Roads’ Navy Vietnam                                              exhibits and educational activities
                    veterans who endured combat at        St. Louis before gaining the vote     for visitors of all ages. Reflecting
                                                                                                                                                                                                                                               ●   Earned revenue
                                                          in 1920. Unique color illustration
                    sea, on land, on the rivers, and in
                                                          by a local artist tells the stories
                                                                                                its dedication to the community                                                                                                                ●   Charitable contributions
                    the skies over Vietnam. Sailors                                             and education, SBMM has been
                    also built and staffed hospitals,     of 32 women who lived between         named one of the top 10 maritime                                                                                                               ●   Government funding
                    ferried thousands of refugees to      1764 and 1918. Featuring about        museums in the United States
                    safety, transported supplies, and     80 artifacts, the exhibition traces   by Marinalife magazine and is                                                                                                                  ●   Financial capital
                    endured years of imprisonment         the long history of the fight for     the Santa Barbara Chamber of
                                                          women’s suffrage in St. Louis.
                    in North Vietnam. More than 130                                             Commerce’s Nonprofit of the Year                                                                                                             Exploring the disruptions in museums’ traditional business models and sharing emerging
                    artifacts, most on exhibit for the                                          for 2020. To celebrate its 20th
                    first time, “open the hatches” to                                           anniversary, SBMM has planned                                                                                                                practices for fiscal health, the report supports honest discussion—and swift action—to
                    their often-overlooked service.       Location: St. Louis, MO               a busy year, beginning with the
                                                                                                submission of its self-study for
                                                                                                                                                                                                                                             secure museums’ financial futures.
                                                          Dates: through Aug. 15, 2021
                                                                                                AAM accreditation.
                                                          Learn more: mohistory.org/                                                                                                                                                         PDF download available from the AAM website, and in print from the AAM Bookstore.
                    Location: Norfolk, VA                 museum
                    Dates: through 2022
                                                                                                Location: Santa Barbara, CA
                    Learn more: history.navy.mil/
                    content/history/museums/hrnm.                                               Learn more: sbmm.
                                                                                                                                             Barbara Maritime Museum

                    html                                                                        org/20thanniversary

                                                                                                                                                                                                                                             is an initiative of the American Alliance of Museums

12   MUSEUM / Summer 2020 / aam-us.org
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
POINT
     OF VIEW
                                                                                                                                                  “Museums no longer have the luxury of avoiding the
                                                                                                                                                  socioeconomic and the political; if we care about the
                    Redefining Museums                                                                                                            challenges all museums are facing and if we revere
                    After a rocky start, the International Council of                                                                             the object, the living specimen, and ultimately the
                    Museums begins anew on defining “museum.”                                                                                     knowledge we find and disseminate, then we must
                    By Kathy Dwyer Southern and William Underwood Eiland                                                                          answer who we are and what we are to become.”
                                                                                                                                                  Museums Definition, Prospects          by continuous and rapid change. It     to guide the creation of a new
                    In this treacherous                        Museums of whatever stripe         luxury of avoiding the socioeco-                and Potentials Committee               falls short in adequately articulat-   definition:
                    age of foreboding and pes-             find themselves coping with the        nomic and the political; if we care             (MDPP), the ICOM committee             ing the current responsibilities and    • The definition should be clear
                    simism—wars and rumors of              degradation of our natural world,      about the challenges all museums                responsible for overseeing this        commitments of museums and in              on the purpose and value base
                    wars, as the Good Book tells           the destruction of such hallowed       are facing and if we revere the                 work, argues that the current defi-    guiding and supporting museums             of museums and should retain
                    us—refashioning a definition for       monuments as Palmyra or the            object, the living specimen, and                nition “fails to reflect and address   in their manifold and complex              the unique, defining, and
                    the word “museum” seems a silly        Buddhas of Bamyan, gender              ultimately the knowledge we find                the profoundly dissimilar condi-       visions for the future.”                   essential unity in museums
                    undertaking. After all, we know        suppression in most of the world,      and disseminate, then we must                   tions under which museums work             The MDPP laid out a multi-             of the function of collecting,
                    what a museum is, don’t we?            and, among other issues, persistent    answer who we are and what we                   across the world, as part of diverse   year process for this work and de-         preserving, documenting,
                        However, the International         racism. Without clear guidance,        are to become.                                  societies marked by conflicts and      veloped the following parameters           researching, exhibiting, and in
                    Council of Museums’ (ICOM) cur-        ironically, we risk recolonizing (by       Given all this, ICOM under-
                    rent definition no longer expresses    losing freedom of speech, privacy,     took a multi-year quest to newly
                    the essential nature of museums        and conscience, for example) even      define “museum,” culminating in
                    that now represent different           as we decolonize.                      the presentation of the new defi-
                    locales, regions, and nations and          Once upon a time, “museum”         nition in 2019. Unfortunately, the
                    embrace disciplines as varied as       meant truth, conviction, and trust.    process began badly.
                    art and history, natural history and   We search again for that meaning
                    science, and zoos and arboreta.        even as we grapple with political      The Parameters and
                    Beliefs about the very purpose of      falsehood, desultory commitment,       Process                                                         Museum-quality? Indeed, we are.
                    museums are stridently argued,         and incredulity if not uncertainty.    Involving 44,000 colleagues in the
                    especially internationally.            Museums no longer have the             redefinition of “museum” is per-                                We provide museums with frames, framing supplies and
                                                                                                  haps an impossible and pointless                                fine-art printing, and have since 1973. Today, as a Nielsen
                                                                                                  task. Equally difficult is achieving
                                                                                                  consensus from this robust, liter-
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                                                                                                  ate, passionate constituency, who                               aluminum frames – strong, inert, easy to hang – and
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                                                                                                  unique missions and collections—
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                                                                                                                                                                  li
                                                                                                      And yet that is what ICOM                                   Enter for a chance to win a $500 donation to your
                                                                                                  set out to do: to create a process                              museum at AmericanFrame.com/museum
                                                                                                  in which the world of museum
                                                                                                  professionals would create a new
                                                                                                  definition that reflects a consensus
                                                                                                  of what museums are, what they
                                                                                                  aspire to be, and what the future
                                          An audience member asks a question at the
                                                                                                  holds for them.
                                                                                                                                         © ICOM

                                          Plenary on Museum Definition at ICOM Kyoto
                                          2019.                                                       Jette Sandahl, chair of the

14   MUSEUM / Summer 2020 / aam-us.org                                                                                                                                                                                                           MUSEUM / Summer 2020 / aam-us.org   15
LEADERSHIP AUDIENCES STAFF + COLLECTIONS - American Alliance of Museums
• The process for achieving                 has set a three-year term, from             that gives us the means to save our
                                                                                                                                                  consensus in Kyoto appeared              2020 to 2022, for the next stages           planet, serve our fellow humans,
                THE EVOLVING                             Members of the Museums Definition, Prospects and
                                                                                                                                                  rushed and poorly planned,               of work. The three-year milestone           and safeguard their legacy. Equally

                DEFINITION OF                            Potentials Committee speak at ICOM Kyoto 2019.                                           which did little to assure buy-in        chart will serve as a reference point       important, we hope we retain the
                                                                                                                                                  and success.                             for all members on the process,             poetry of our endeavors as we
                ‘MUSEUM’                                 other ways communicating the       proposal. There were many reasons                     In December 2019, the ICOM               timetable, and progress toward a            forge the prose.
                                                         collections.                       for this; some felt strongly the defi-            Executive Board outlined a time-             new definition.
                ICOM Museum Definition 2007            • It should acknowledge the          nition needed to be changed, while                table and next steps for the MDPP                It may be naive to think we can
                The museum is a non-profit,              urgency of the crisis in nature.   others were equally passionate                    to help alleviate these concerns and         construct a definition that pleases
                permanent institution in the           • It should acknowledge vastly       that the current definition should                build on the work already accom-             all, but we believe this work will          Kathy Dwyer Southern is
                service of society and its               different world views, con-        remain. In the end, it was clear that             plished. Specifically, the MDPP’s            spur deeper thinking about what             president of the Biggs Museum of
                development, open to the public,         ditions, and traditions and        the new definition did not have the               membership now includes repre-               museums do and are.                         American Art Board of Trustees
                which acquires, conserves,               should recognize the deep          necessary support, and the majori-                sentatives from ICOM’s member                    To paraphrase Philippe de               and faculty in museum studies
                researches, communicates,                societal inequalities and asym-    ty of the membership needed more                  groups, and an open, transparent,            Montebello, the museum is the               at the Corcoran School of the
                and exhibits the tangible and            metries of power and wealth        time for reflection and discussion.               and consultative process will be de-         memory of mankind. Over the                 Arts and Design, The George
                intangible heritage of humanity          across the globe.                                                                    veloped to work with the National            next several years, as we groan             Washington University. William
                and its environment for the            • It should recognize the expert     Learning from the Process                         and International Committees                 over wordsmithing and bristle at            Underwood Eiland is director
                purposes of education, study,            role of museums in relation to     The Triennial delegates’ strong                   over the next two years. To provide          differences of opinion, we hope we          of the Georgia Museum of Art,
                and enjoyment.                           their communities and should       opposition surprised ICOM’s                       more time for discussion, ICOM               can agree on a global definition            University of Georgia.
                                                         express the commitment to be       leadership. Clearly, ICOM needed
                ICOM Proposed Museum                     meeting places and open to         to take a hard look at the process
                Definition 2019                          diverse platforms of exchange.     and its aftermath. Following
                Museums are democratising,             • It should express the account-     are the key points of this
                inclusive, and polyphonic                ability and transparency under     self-interrogation:
                spaces for critical dialogue             which museums will use their        • A strong grassroots process was
                about the pasts and the futures.         resources.                             in place from the beginning,
                Acknowledging and addressing             MDPP’s core coordinating               but without the concurrence
                the conflicts and challenges of      committee included represen-               and notification of ICOM’s
                the present, they hold artefacts     tatives from all continents who            international committees
                and specimens in trust for soci-     served in a series of thematic             structure.
                ety, safeguard diverse memories      working groups, which met for           • The overall project’s progress
                for future generations, and guar-    two years. In addition, during that        and raison d’être needed to
                antee equal rights and equal         time, roundtables and conferences          be shared continuously with
                access to heritage for all people.   reached approximately 2,000                the membership so that it was
                                                     individuals who were solicited to          clear, understood, and trusted.
                Museums are not for profit.          help with MDPP’s work. ICOM             • The language of the definition’s
                They are participatory and           received several hundred sugges-           English and Spanish versions
                transparent, and work in active      tions, which the MDPP and the              needed editing and was not
                partnership with and for diverse     ICOM Executive Board reviewed              clearly articulated.                                                                                        PRECISION LIGHTING. CONTACT US!
                communities to collect, preserve,    and edited to create a reformulated     • A project of this scale needed
                research, interpret, exhibit, and    definition for final presentation          additional staff and funding
                                                                                                                                                                                                            The Mosaic Profile features high CRI output with TUNABLE
                enhance understandings of the        to the delegates at the Triennial in       resources.                                                   5 Holt Drive                                   WHITE from 1800K-8000K with a CRI of 90+ across the
                                                                                                                                                             Stony Point, New York 10980
                world, aiming to contribute to       Kyoto in September 2019.                • The project needed greater                                    (845) 947-3034
                                                                                                                                                                                                            entire color temperature range. Rich blues, ambers, reds,
                                                                                                                                                                                                            violets, and greens can be added in gradients, or they can
                human dignity and social justice,        After heated, extensive                transparency throughout, from                                www.tslight.com
                                                                                                                                                                                                            completely saturate the field being lit or displayed.
                                                                                                                                                                                                                                                                         SCAN HERE
                                                                                                                                     © ICOM

                global equality, and planetary       discussion, delegates in Kyoto             decision-making to committee
                wellbeing.                           overwhelmingly voted to table the          structure.

16   MUSEUM / Summer 2020 / aam-us.org
The National
Archives altered this
photo of the 2017
Women’s March
on Washington,
DC, that was used
in promotion of its
exhibition on US
women’s suffrage.
                                                                                                                            In January 2020, it came to light that the                  exercised internally. In museums and archives,
                                                                                                                            National Archives had altered a photograph that             self-censorship can best be understood as the sup-
                                                                                                                            introduced the exhibition “Rightfully Hers: American        pression of ideas, including artistic expression, by
                                                                                                                            Women and the Vote” celebrating the centenary               an individual practitioner—an artist, a curator, or an
                                                                                                                            of women’s suffrage in the US. The work, by Getty           educator—or by the institution itself in the develop-
                                                                                                                            Images photographer Mario Tama, captured dem-               ment and presentation of content.
                                                                                                                            onstrators at the January 21, 2017, Women’s March               Self-censorship is often challenging to recognize
                                                                                                                            on Washington, DC, which became a rallying cry for          because the boundaries between it and the routine
                                                                                                                            those concerned about the threat to women’s rights          processes of responsible editing are often blurred.
                                                                                                                            represented by President Donald Trump, inaugurated          Self-censorship can be distinguished, however, by the
                                                                                                                            the day before.                                             impetus that motivates it—fear.
                                                                                                                               The modified image obscured several of the                   Acts of self-censorship can usually be traced to
                                                                                                                            protesters’ signs, including some with Trump’s name         fears about possible retribution from the state or pri-
                                                                                                                            and others with terms representing women’s genitalia.       vate funders, or potential lost visitorship. The growing
                                                                                                                            This altered photo had been shown at the archives for       impetus to become a safe space for exploring difficult
                                                                                                                            some eight months—since the exhibition opened. On           issues, given the complex dynamics of diversity poli-
                                                                                                                            the cusp of the 2020 Women’s March on Washington,           tics, has created a museum environment increasingly
                                                                                                                            a Washington Post article called out the revision, and a    characterized by the fear of offense. Such fears are
                                                                                                                            National Archives spokesperson initially justified the      bolstered by risk aversion—the drive to lower uncer-
                                                                                                                            institution’s actions as an attempt to remain apolitical    tainty—even when risk assumption will more likely
                                                                                                                            and family friendly. She also argued that it was defen-     lead to successful outcomes.
                                                                                                                            sible to alter the photo because the work was promo-            Though some amount of risk-averse thinking is
                                                                                                                            tional material rather than part of the exhibition.         fundamental to responsible practice, it becomes det-
                                                                                                                               But within a day of the Post’s report, facing a bar-     rimental when it clouds decision-making. In the case
                                                                                                                            rage of criticism from practitioners, scholars, and the     of the National Archives’s self-censorship of Tama’s
                                                                                                                            wider public, Archivist of the United States David S.       photograph, the alteration was undoubtedly motivated
                                                                                                                            Ferriero issued a public apology and, soon afterwards,      by fears of repercussions from the Trump administra-
                                                                                                                            the altered image was replaced with the original            tion, the political right, and conservative audiences. Its
                                                                                                                            photograph. In his apology, Ferriero acknowledged           risk-averse course of action created huge reputational
                                                                                                                            the National Archives’s responsibility to truth and to      damage when a more confident stance was essential to
                                                                                                                            the stories of women. He also framed the incident as        achieving the exhibition’s goal of recognizing women’s
                                                                                                                            a crisis of credibility that could only be repaired by      empowerment.
                                                                                                                            greater transparency and scrutiny of internal policies          In the fervor to avoid offense, institutional

                                                                            Mario Tama/Getty Images News via Getty Images
                                                                                                                            and practices, none of which, however, he identified.       self-censorship often functions as a kind of “othering”
                                                                                                                               He was careful to stress that the photograph was         that reinforces the marginalized status of disenfran-
                                                                                                                            not censored by an outside party; “the decision was         chised groups. Such was the case in the altered Tama
                                                                                                                            made without any external direction whatsoever,” he         photograph; obscuring signs critical of President
                                                                                                                            declared. Yet, Ferriero did not admit that the alteration   Trump and those that proclaimed the rights women
                                                                                                                            was an act of institutional self-censorship.                have over their own bodies was a disempowering
                  In a contentious cultural climate, museums are                                                                                                                        act. Celebratory frameworks championing diversity
                  wise to recognize the pressures to self-censor.                                                           Defining Self-Censorship
                                                                                                                            In contrast to censorship, in which a party outside
                                                                                                                                                                                        and inclusion in the name of social cohesion, such as
                                                                                                                                                                                        the “Rightfully Hers” exhibition, too often exculpate
                                                        By Janet Marstine                                                   an organization exerts authority to suppress ideas,         contentious issues and analysis that might have been
                                                                                                                            including artistic expression, self-censorship is           deployed to transformative effect.

18      MUSEUM / Summer 2020 / aam-us.org                                                                                                                                                                                     MUSEUM / Summer 2020 / aam-us.org   19
The Ubiquity of Self-Censorship
                   The fact that Ferriero did not say that the institution
                                                                                   Acknowledging the illusory nature of neutrality is
                                                                               particularly challenging terrain for federal institutions                                     SELF-CENSORSHIP:
                   had engaged in self-censorship in his apology is not        such as the National Archives. In his apology, Ferriero                                       QUESTIONS TO
                                                                                                                                                                             CONSIDER
                   surprising, given that the phenomenon is widely             insists that the archives must maintain “a commitment
                   denied and misunderstood. In Western democracies,           to impartiality” despite the fact that this commitment
                   publicly exercising institutional self-censorship is fre-   and its underlying assumptions undercut the equality                                          • Who am I concerned this project might
                   quently viewed as a violation of principle. Denial of       agenda of the exhibition.                                                                       provoke and why?
                   institutional self-censorship also stems, in part, from         While it may be comforting to maintain the illusion                                       • What might the reprisal be?
                   the myth that museums are neutral spaces. Sharon            that self-censorship occurs “over there” and “not here,” it                                   • How realistic are these fears?                                As part of a project by artist Sonia Boyce, Manchester Art Gallery
                                                                                                                                                                                                                                             visitors left sticky notes when John William Waterhouse’s Hylas
                   Heal, UK Museums Association director, explains             occurs in all kinds of museums in all parts of the world,                                     • What risk does the potential self-censorship itself           and the Nymphs was temporarily removed.
                   this phenomenon:                                            not just in countries ruled by authoritarian regimes. For                                       entail?
                      The very low level of awareness of self-censorship       instance, at the UK Museums Association’s 2016 annual                                         • What are the real ethical costs of resisting versus
                      is partly rooted in the complete misconception that      conference, a poll of 63 delegates attending a session on                                       enacting self-censorship?                                    Of course, in authoritarian states, where censorship
                      museums are neutral spaces. In this misconception,       institutional self-censorship revealed that 51 percent had                                    • Have I put proactive strategies and tactics in           is ubiquitous, self-censorship is a necessary part of
                      there is no curatorial voice, no authorship, just a      consciously withheld information from audiences due                                             place (as identified in the Resources on p. 20)          everyday work. Practitioners must remove potential
                      neutral narrative—and thus no censorship. I think        to its controversial nature. Moreover, the limitlessness of                                     to fully appreciate and confidently navigate the         triggers in order to protect artists, staff, and the muse-
                      that message really persists. If you don’t tackle the    self-censorship makes it more dangerous than censor-                                            potentially contentious nature of the project?           um itself from potentially grave repercussions.
                      idea that museums are not neutral spaces, you can’t      ship, which, in its dependence on external apparatus, is                                      • Have I collaborated both within my organization              But because self-censorship is often enacted in the
                                                                                                                                                                               and with partner organizations for knowledge
                      then talk about what you do and don’t display, what      necessarily limited.                                                                                                                                     name of protection, it is vital to consider who is being
                                                                                                                                                                               exchange, mutual support, and joint advocacy?
                      stories you tell, and which voices you exclude.              Today, unlike during the US “culture wars” of the late                                                                                               protected and for what reasons. Museum professionals
                                                                                                                                                                             • How should I weigh my pursuit of professional
                                                                               1980s and early 1990s, pressures to self-censor come not                                                                                                 must decide if and how to resist the pressures to
                                                                                                                                                                               integrity with my respect for diverse cultural
                                                                               only from politically conservative camps but, equally,                                          contexts, which might be at odds with my vision?         self-censor by weighing the ethical costs. This is fun-
                                                                               from the left. Even the most progressive institutions find                                                                                               damental to museum work today.
                                                                               that a certain level of self-censorship is endemic to their                                                                                                  In fact, museum practitioners do have agency when
                                                                               work. For example, museum staff writing interpretive                                             Only after the self-censorship occurred did the cu-     confronted with the pressures to self-censor. The bina-
RES      Julia Farrington, “Taking the Offensive: Defending Artistic Freedom   texts need to follow the protocols of institutional termi-                                    rators acknowledge the culture clash between contem-       ry construction of censor as perpetrator and censored
OUR      of Expression in the UK,” Index on Censorship, May 2013               nology documents.                                                                             porary Chinese artists working in the aftermath of the     as victim that has dominated censorship discourse in
CES      indexoncensorship.org/takingtheoffensive                                  And while social media has introduced empowering                                          1989 Tiananmen Square massacre and animal rights           the arts is no longer productive. The goal is not always
         Janet Marstine and Svetlana Mintcheva (eds.), Curating Under          platforms that allow audiences to shape museum                                                activists speaking from a privileged position today.       to eradicate self-censorship but to accept that develop-
         Pressure: International Perspectives on Negotiating Conflict and      discourse and action, when weaponized with a mob                                                                                                         ing and presenting museum content is often a delicate
         Upholding Integrity (in press), summer 2020                           mentality, these platforms can readily induce museums                                         The Ethics of Self-Censorship                              dance between resisting and exercising self-censorship.
                                                                               to attempt damage control by self-censoring exhibitions                                       Self-censorship does not, however, implicitly                  In some parts of the world, practitioners do not
         Farida Shaheed, “Report of the Special Rapporteur in the Field
         of Cultural Rights: The Right to Freedom of Expression and            and programs. Such was the case when the Guggenheim                                           and inevitably represent an ethical wrong. In fact,        have the freedom to speak openly about their experi-
         Creativity,” Human Rights Council 23rd Session, United Nations        Museum in New York pulled two videos and one instal-                                          self-censorship is sometimes an ethical good.              ences of self-censorship. But where we do, we owe it
         General Assembly, March 2013                                          lation piece featuring animals from its 2017 exhibition                                           Sometimes it is performed as a means of unsettling     to ourselves and others to be transparent about these
         digitallibrary.un.org/record/755488?ln=en#record                      “Art and China After 1989: Theater of the World.”                                             sexist, racist, or classist assumptions and practice.      issues, or the phenomenon will remain needlessly
         -files-collapse-header                                                    An online petition signed by more than 700,000 peo-                                       For example, in 2018, the Manchester Art Gallery in        opaque. Only with robust self-reflective dialogue can
         National Coalition Against Censorship, Guidelines for State           ple gave the false impression that the most transgressive                                     England removed John William Waterhouse’s 1896             museums make ethically informed, deliberative deci-
         Arts Agencies, Museums, University Galleries and Performance          of the video pieces, Peng Yu and Sun Yuan’s 2003 Dogs                                         Hylas and the Nymphs from the gallery walls for one        sions when faced with self-censorship.
         Spaces, 2019                                                          That Cannot Touch Each Other, was being performed             Photograph by Michael Pollard   week as part of a project by artist Sonia Boyce. The
         ncac.org/resource/guidelines-for-state-arts-agencies-                 live at the museum. Nonetheless, the Guggenheim                                               artist was interrogating the display and interpretation
         museums-university-galleries-and-performance-spaces/                  self-censored the pieces, citing threats of violence.                                         of historical works that are increasingly seen to ob-      Janet Marstine recently retired as associate
         What Next?, Meeting Ethical and Reputational Challenges:              Museum leadership did this despite the fact that the                                          jectify their subjects. This act provoked constructive     professor from the School of Museum Studies,
         Guidance                                                              curators had conceived the installation piece, Huang                                          discourse, as evidenced by the comments on sticky          University of Leicester. She is now an independent
         whatnextculture.co.uk/wp-content/uploads/2016/04/                     Yong Ping’s 1993 Theater of the World, to be a linchpin                                       notes Boyce invited visitors to leave in the space where   researcher and consultant in the US focusing on
         Meeting-Ethical-and-Reputational-Challenges-Guidance.pdf              of the project, as reflected in the exhibition’s title.                                       the painting had hung.                                     museum ethics, including self-censorship.

20   MUSEUM / Summer 2020 / aam-us.org                                                                                                                                                                                                                                     MUSEUM / Summer 2020 / aam-us.org      21
A little over a year ago, the Museum of                          Museums of all types the world over are respond-
                                                                                                                            Pop Culture began planning some in-gallery presenta-         ing to the changing needs of their audiences, a para-
                                                                                                                            tions for the museum’s celebration of the 75th birthday      digm shift in visitor demographics, and conversations
                                                                                                                            of Jimi Hendrix, the subject of one of the museum’s          about the purpose and definition of museums. As
                                                                                                                            core galleries and one of Seattle’s favorite sons.           a result, educators, programmers, and interpreters
                                                                                                                                 I began with research, diving deep into the content     are thinking differently about museum experiences,
                                                                                                                            of the exhibition, looking through as much material as       upending long-held norms with new practices in
                                                                                                                            our curatorial staff could share with me, and reading        dialogue, community engagement, and other informal
                                                                                                                            a recent and well-regarded biography of the rock icon.       learning strategies. These new approaches often re-
                                                                                                                            The exhibition tells the story of the four most active       quire educators to go “off-script,” pivoting away from
                                                                                                                            years of Hendrix’s career and his relentless travel          the stories addressed in exhibitions and broadening
                                                                                                                            around the world in the late 1960s as the most popular       the history, points of view, and interactions to respond
                                                                                                                            and well-paid musician at the time.                          to and engage with visitors.
                                                                                                                                 One of the resources I encountered examined                  Following are two example strategies—one work-

        Going
                                                                                                                            Hendrix’s life and career from a black perspective, a        ing with museum staff and with physicians to address
                                                                                                                            point of view that, in all honesty, I hadn’t previously      bias and the other working with teens to foster civic
                                                                                                                            thought much about. Throughout his career, Jimi              engagement. — Jason Porter
                                                                                                                            Hendrix faced a fair amount of discrimination, espe-
                                                                                                                            cially in the late 1950s and early 1960s. At that time, as
                                                                                                                            he played backup for other performers and in his own
                                                                                                                            early bands, he was required to enter night clubs in
                                                                                                                            the Jim Crow South through a back door. Later, when

     Off-Script
                                                                                                                            he had established his own innovative rock and blues
                                                                                                                            musical style, he encountered white “gatekeepers” in
                                                                                                                            the music business who tried to box him into musical
                                                                                                                            styles they felt would sell more records.
                                                                                                                                 These examples of Hendrix’s experience with race
                                                                                                                            are not overtly addressed in our exhibition, which
                                                                                                                            focuses on Hendrix’s travel and creative process on the
                                                                                                                            road, though the first-person accounts in journals and
                                                                                                                            song lyrics nod to his lived experience. But his life as
                                                                                                                            a black man is part of the story that today’s visitors—
                                                                                                                            especially younger ones—are interested in. We often
                                                                                        iStock.com/wildpixel; Jim Bennett   bring students and young artists into this gallery and
            How can museums use their galleries to create                                                                   their questions about Hendrix’s identity have inspired
                   more inclusive communities?                                                                              us to bring his blackness into the conversation via
                                                                                                                            additional photographs and materials, discussion
                        By Jason Porter, Theresa Sotto, and Kayleigh Bryant-Greenwell                                       questions, and closely looking at objects such as
                                                                                                                            Hendrix’s personal journal, drawings, and draft song             Visitors to the Museum of Pop Culture examine Jimi
                                                                                                                            lyrics.                                                          Hendrix’s iconic Woodstock Strat guitar.

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Museum Teaching to Mitigate Bias                                                                                                                      Civics-Inspired Approaches
                   By Theresa Sotto                                                                                                                                      to Working with Teens
                                                                                                                                                                         By Kayleigh Bryant-Greenwell
                   Museum educators are experts in facilitating con-               The purpose of this training is not to gain a
                   versations about art that are grounded in visitors’        deeper understanding about art, but to learn more                                           When we experiment with unconventional ap-                  Communal flower wreath from the Teen
                   interpretations. While sharing multiple perspectives       about ourselves and our biases. Although some                                              proaches in museum programming, such as methods              Arts Workshop with Shizu Salamando at the
                   is usually a positive experience, conversations can        biases are helpful—such as a preference for healthy                                        inspired by civic engagement and social justice, we          Smithsonian American Art Museum.

                   become uncomfortable if a visitor makes a biased           food—many biases are rooted in stereotypes that                                            can share authority with our communities. When
                   or offensive statement. Luckily, many educators are        skew perspectives, cause microaggressions, and fos-                                        I came to the Smithsonian American Art Museum                 Instead of guiding teens through the exhibition
                   experienced in steering such conversations into            ter discriminatory behavior. Studies reveal that the                                       (SAAM) from the Smithsonian’s National Museum of          with called-out works and accompanying ques-
                   productive terrain.                                        first step in mitigating our biases is to become aware                                     African American History and Culture, I began to ask      tions as we did with the Levinthal exhibition, we
                                                                              of them. Participants in this training, which have                                         questions about both the inclusion of communities in      encouraged them to explore the artwork on their
                                                                              included UCLA medical students as well as museum                                           program development and how the format of these           own, using the “see, think, wonder” model. We also
                                                                              staff, walk away with new insights into how aspects                                        programs could incorporate social justice.                developed a hands-on art-making activity related to
                   “ The purpose of                                          of their identities and lived experiences influence
                                                                              their decisions and give rise to biases.
                                                                                                                                                                             Were we providing programming opportunities
                                                                                                                                                                         for communities to take the lead? Were our offerings
                                                                                                                                                                                                                                   the experience of Japanese incarceration in America.
                                                                                                                                                                                                                                   Shizu Salamando, teaching artist and descendant of
                      this training is not                                         One activity that I lead helps participants uncov-                                    considering a spectrum of engagement strategies? As       incarceration survivors, found through researching

                      to gain a deeper
                                                                              er their unconscious biases through associations. I                                        museums adapt to new expectations of 21st century         her family heritage and Japanese-American history,
                                                                              invite participants to match a descriptive word to a                                       visitors, we must consider the ways in which we per-      archival footage, and artifacts that incarcerated

                      understanding about
                                                                              work of art, and then we compare and contrast our                                          mit or barricade visitor experiences.                     Japanese-Americans crafted paper flower wreaths to
                                                                              choices and the reasons behind those choices. If                                               In the fall of 2019, SAAM developed its first-ever,   use in celebrations and funerals at the camps.

                      art, but to learn more
                                                                              someone is given the word “powerful,” for example,                                         free Teen Arts Workshop series. The goal was to create        After visiting the gallery, the teens created their
                                                                              and selects a towering sculpture over a painting that                                      a more audience-centered program to encourage more        own flowers, and upon completion, put their cre-

                      about ourselves and                                     depicts an act of protest, the individual may uncon-
                                                                              sciously associate height or physical dominance with
                                                                                                                                                                         “in the moment” discovery and informal interaction
                                                                                                                                                                         with civically engaged ideas and concerns.
                                                                                                                                                                                                                                   ations together into their own unique depiction of a
                                                                                                                                                                                                                                   community wreath. Salamando made the experience

                      our biases.”                                            power, even if, intellectually, they believe that using
                                                                              one’s voice is more powerful.
                                                                                                                                                                             In conjunction with our “American Myth &
                                                                                                                                                                         Memory: David Levinthal Photographs” exhibition,
                                                                                                                                                                                                                                   even more relevant when she discussed with the par-
                                                                                                                                                                                                                                   ticipants the act of wreath-laying that happens today
                                                                                   Museum educators have been using some                                                 which featured enlarged Polaroids of staged miniature     along the Mexican border.
                                                                              variation of word association activities with school                                       dioramas depicting the American West, Barbies, and            As we developed a self-driven space for teens
                                                                              groups for years; however, going deeper into why we                                        sports figures, we created a program in which youth       in SAAM’s public programming, we intentionally
                                                                              associate certain words with artworks can foster a                                         explored the idea of “being American.”                    employed civics-inspired strategies. As our public
                       This is a skill set that museum educators can          new level of engagement—one that encourages deep                                               The program brought 10 teen participants from         programming priorities are increasingly driven by out-
                   use to help others in our sector and those outside         self-reflection and, ultimately, responds to an urgent                                     different backgrounds and schools into dialogue           reach and audience cultivation, I am particularly curi-
                   it to mitigate bias. The need is clearly there. A 2019     societal need.                                                                             about the exhibition, their experiences of the media,     ous if civics-inspired programming can be used to shift
                   Glassdoor survey found that jobs related to diversity           For museum staff, this training can help em-                                          and their own backgrounds. The group led their own        our internal museum cultures toward less authoritative
                   and inclusion initiatives have increased by 30 per-        ployees double-check their impulses: Do I think                                            discussion about American beauty standards and the        and more inclusive practice—as well as shift public
                   cent year over year in the US workforce, revealing         this visitor might touch the art because I witnessed a                                     idolization of sports figures with limited guidance       perception of what a museum experience can be.
                   a growing desire among companies across a range            specific behavior or because I have a bias that clouds                                     from our educators.

                                                                                                                                        Photo by Wei Wei Chen for SAAM
                   of sectors to proactively address discrimination and       my judgement?                                                                                  Building on that success, we planned a second
                   bias in workplace culture.                                      In the medical field, my hope is that doctors                                         workshop with our “Chiura Obata: American Modern”         Jason Porter is the director of education and
                        At the Hammer Museum at UCLA, I have been             will become more self-reflective about their diag-                                         exhibition that featured works the artist completed       programs at the Museum of Pop Culture in Seattle,
                   leading trainings to mitigate bias for staff and stu-      noses. A multitude of studies over the years have                                          while imprisoned in a Japanese incarceration camp         Washington. Theresa Sotto is assistant director of
                   dents and for external groups. Trainings take place        shown that non-white patients get less optimal                                             during World War II. We partnered with Andrea Kim         academic programs at the Hammer Museum in Los
                   in the galleries, where I use works of art to facilitate   care. If doctors better understood their biases,                                           Neighbors, a colleague at Smithsonian Asian Pacific       Angeles, California. Kayleigh Bryant-Greenwell
                   conversations about an individual’s subjective re-         obviously it wouldn’t undo systemic racism, but it                                         American Center, to co-create a civics-inspired space     is the head of public programs at the Smithsonian
                   sponse to that art.                                        would be a start.                                                                          where meaning-making could take root.                     American Art Museum in Washington, DC.

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Is That
                                           Hung
                                          White?                                 In 2016, a group of 24 museum                                Our aim here is to answer some common questions
                                         By Joanne Jones-Rizzi and Stacey Mann
                                                                                 professionals came together in Chicago for a three-       we see from colleagues and to frame the dialogue we
                                                                                 day convening on race and racism in museums. The          want to continue in the museum field.
                                                                                 idea for the convening—called Museums & Race:
                                                                                 Transformation and Justice—grew out of a conver-          What is the origin of “Is That Hung White?”
                                                                                 sation about museum response to civil unrest in the       Joanne Jones-Rizzi (JJR): When I first entered the
                                                                                 wake of a fatal shooting of an African American man       museum field in 1985, I was struck by the number of
                                                                                 by a white police officer that occurred in Ferguson,      conversations we were having at the Boston Children’s
                                                                                 Missouri. That conversation was hosted by some mem-       Museum about attracting and being relevant to “new”
                                                                                 bers of The Museum Group during the AAM Annual            audiences and marginalized communities. We had
                                                                                 Meeting in April 2015.                                    invited a group of community advisors who represent-
                                                                                     Since then, the Museums & Race movement has           ed a number of groups we wanted to attract, and one of
                                                                                 expanded with an intentional mission of shining a light   the advisors who was African descended commented
                                                                                 on the role that race and racism play in the museum       that an exhibition in the museum was “hung white.”
                                                                                 industry—in both the obvious, visible ways and the        The phrase has stayed with me and remains relevant
                                                                                 smaller but sometimes more insidious, invisible           in light of how painfully slow change has been in the
                                                                                 ways. It also provides a space within a predominantly     design and exhibition development sectors of our field.
                                                                                 white field for those of us in the industry who don’t

                            A conversation on the state of                       identify as white. Since that original gathering,         Stacey Mann (SM): One of the consistent observa-

                            museum exhibitions and race.
                                                                                 Museums & Race has remained a progressive voice           tions made by individuals engaged in these dialogues
                                                                                 for change in the industry, hosting the Museums &         about museums and race is the absence of exhibit
                                                                                 Race Unconference at the 2016 AAM Annual Meeting          teams. Much of the work up until now has been led by
                                                                                 and the Museums & Race Transformation and Justice         education departments and visitor services staff—the
                                                                                 Lounge at the AAM Annual Meeting since then.              individuals who see firsthand the impact of our design

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