Keystone Academic Solutions - Your global partner for student recruitment in higher education since 2002
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Keystone Academic Solutions
Your global partner for student recruitment in higher education since 2002
MEDIA KIT 2015
Corporate Member
1
A MESSAGE FROM THE CEO CONTENTs
Keystone Academic Solutions is the leading expert in higher 1 Products and benefits
education web marketing, working with 2500 universities,
colleges and other higher education institutions in over 80 2 Go global – we give you the reach you need
countries. We match you with the right prospective students and 3 How we attract students to your school
help you achieve your enrollment goals.
With us you can promote any degree or course to the right 4 How we supply your admissions with applicants
audience on over 250 websites that we operate in 36 languages. Student enquiry management made easy
5
Whether it is a Master or a Bachelor, an MBA, PhD, LLM,
Diploma, Certificate or Summer Course, our websites are 6 High ROI for your marketing
tailored to your target audience. Our sites are optimized for local
7 Choose your service package
search engine traffic and we ensure your programs are easily
found on all major search engines. 8 Additional high-quality marketing services
Go global with Keystone Academic Solutions!
Linus Murphy In our view Masterstudies.com is one of only a handful of sites who truly understand the
CEO Keystone Academic Solutions power of the web and offer a unique value proposition backed up with a high quality of
service.
Matthew Wood, Communication Director
European Foundation for Management Development (EFMD), Brussels, Belgium
2 3
1 PRODUCTS AND BENEFITS
The Natural Choice for Students OUR BRANDS Effective Online Advertising Student Applications by
Students all over the world struggle to find the right With our service, your school will receive a higher volume of Marketing Channel
information when looking online to find an education. student applications compared to other suppliers.
2,16%
Keystone Academic Solutions has over 250 user friendly
higher education websites that deliver the enrollments you Student Enquiry Management 194% Higher Conversion Rate
need. We help students to find your school, choose one of Made Easy
your programs and apply – the simplicity and efficiency is 1.11%
Our online solution helps you visualize your traffic analytics,
why we are trusted by 2500 higher education institutions in
publish and edit content, and manage incoming student 0,50%
over 80 countries.
enquiries in a simple and efficient way. You have full control
0,10%
while saving time and money.
Keystone Google Organic Social Media Google AdWords
Go Global – we give you the Reach (Pay-Per-Click)
You Need
Keystone Academic Solutions has over 2 million student
visitors each month. We generate this traffic and deliver it
to you through our highly optimized websites in English and
”WU benefits from partners and networks with exemplary standards in service quality and
36 other languages. As a result, you receive the maximum
trustworthiness. They are the pillars of our professional recruiting. Keystone Academic Solutions
exposure in the markets where you look for prospective
fulfills these requirements and has been helping us reach our recruiting goals for years. It is
students.
constantly expanding its portfolio and setting new trends to help win more students from around
the world for WU. We’re proud of our strategic partnership with Keystone Academic Solutions.”
Andreas Loewe
Master Programs Marketing
WU, Vienna University of Economics and Business, Austria
4 5
2 GO GLOBAL - WE GIVE YOU THE REACH YOU NEED
24 million students each year
We can successfully market your programs both nationally
and internationally in all your major markets. According to
the European Commission language Study in 2011: ”9 in student traffic
10 Internet users in the EU said that, when given a choice by region
of languages, they always visited a website in their own Europe 38%
language.” Asia 30%
Americas 21%
Africa 9%
Oceania 2%
Data based on unique visitors on
Keystone websites 2014
"A student visit-to-enquiry ratio of approximately
1.5% is the industry standard. Keystone Academic
Solutions is performing at over 3%, making it a truly
exciting supplier in the online education market.”
Johan Kinnander,
former CEO Google Scandinavia
”As an international business school we find that it is very expensive to advertise in multiple mar-
kets separately. Keystone Academic Solutions' unique distribution network now allows us to
efficiently and economically reach key international markets. We believe Keystone Academic
Solutions is a very valuable recruiting and branding tool. ”
Kristin Oelberg, Director of Studies,
MBA Programs at BI Norwegian Business School
6 7
3 HOW WE ATTRACT STUDENTS TO YOUR SCHOOL
we generate top search results for your programs Your Programs Translated into 36 Languages – for free!
Instead of simply buying ads on Google, Keystone Academic Solutions specializes in achieving relevant
organic results (illustrated below) with a focus on unbranded searches. This ensures your visibility where it
matters most: where students will search for their next degree.
MASTER COURSE
DIPLOMA CERTIFICATE
BACHELOR
MBA LLM EMBA
PHD
HOw students really search
Most students use unbranded searches, i.e. looking
for a type of degree rather than a school's name, when
they look for higher education degrees (CarringtonCrisp
2008). Many will for various reasons also search in
their own language. Our multi-lingual search engine Google search example: Master Finance USA
optimization ensures that you won‘t miss out on
those relevant searches done in a local language.
8 9
4 HOW WE SUPPLY YOUR ADMISSIONS
WITH APPLICANTS
a student searching for education we generate top your programs found on our sites qualified applicants directly
Students from all over the world search for google results for you Students find your program on one of our websites. All to your admissions office
education online. Keystone Academic Solutions Google matches student searches against your sites are optimized for mobiles and tablets as well. We A few seconds later you have a student enquiry
makes your programs visible online. programs on one of our sites. We ensure you match the student’s interest with your program and the in your inbox, geo-targeted and filtered by our
are found in all of your target markets. student will send you an enquiry with their contact info. proprietary search technology to match your
specifications for a successful enrollment.
10 11
”Keystone Academic Solutions' Student Enquiry System is a real time saver. With its letter templates
5 STUDENT ENQUIRY MANAGEMENT MADE EASY for each program I offer and space to upload my PDF files, I am only two clicks away from answering
potential students with speed and efficiency. The separate categories of ‘new’, ‘ongoing’ and ‘finished’
enquiries help me keep track of all my leads without cluttering up my Inbox.”
YOUR STUDENT TRAFFIC ANALYTICS
Donald Armbrecht, E-Marketing Manager, Geneva Business School, Switzerland
Impressions CTR Programs C/R Filtered
views (Clicks) Leads
Master in International Business (MIB) 5.273 > 6,9% > 364 > 8% > 28
Master in International Relations (MIR) 3.463 > 15,5% > 538 > 4% > 19
Master in International Trade Relations 2.613 > 10,6% > 276 > 1% > 2
Master of Arts in Media and Communications 8.883 > 3,5% > 315 > 8% > 24
Master of Business Administration (MBA) 6.974 > 4,7% > 326 > 5% > 16
Average 5.441 8,2% 364 5,2% 17,8 IMPRESSIONS CLICK-THROUGH-RATE
School Profile Page 895
Sum 27.206 2.714 89
PROGRAM VIEWS
Typical monthly performance
CONVERSION RATE
LEADS
save time on incoming enquiries student enquiry
With our Student Management Tools, you’ll always management made easy
have the relevant metrics at hand. Our system is Our online solution helps you visualize your
fully transparent and provides you with statistics, traffic analytics, publish and edit content,
demographics and all the details of student applicants and manage incoming student enquiries
who contacted you via one of our sites. And on top in a simple and efficient way. You have full
of that, you can easily respond to the students with control while saving time and money.
1-click templates or our Student Auto-Reply™ tool.
12 136 BETTER VALUE AND ROI FOR YOUR MARKETING
Typical school advertising mix why schools struggle to reach their goals
Many schools use too many costly suppliers for their marketing. They invest in the declining and unmeasurable print
advertising, and advertise online to an audience of low relevance. For instance, if a school advertises on a newspaper’s
PRINT YOUR WEBSITE IN-HOUSE SEO GOOGLE ADWORDS website, only a small fraction of the traffic will be related to education.
High cost Local + English Requires skilled staff High cost Schools often struggle to optimize search engine results for the subjects they offer, and they only do it in English and
perhaps a local language. Many also run ineffective and costly Google AdWord campaigns due to a lack of expertise.
Limited reach 1 website, limited reach High cost Time consuming
why we are trusted by more than 2500 schools
Keystone Academic Solutions' websites are designed to attract relevant traffic. All visitors have a Our solutions are 100% targeted to your relevant audience and deliver excellent results. At the same time, you can
direct interest in education, making clicks and page views directly relevant to your program. target specific geographical markets as well as use our filtering technology to get in touch with only the most qualified
students. Keystone Academic Solutions will help you improve your ROI and reduce your conventional marketing costs
by complementing your marketing mix with our powerful web-based marketing at an affordable price. Our services will
keystone academic solutions also give you exposure to students world-wide.
Our highly trained international team will save your admissions precious time – we set up and maintain your school and
ONLINE OUR WEBSITES KEYSTONE SEO ORGANIC RESULTS
program pages, free of charge, while letting you have full control over all your school’s content on all sites. Leave your
Web marketing activities to us and we will instantly save you time and money!
Low cost 36 languages No staff needed Low cost
Your monthly subscription converted and compared to banners and click prices
Global reach 250 websites, global reach No cost No administration
Total Cost Example Keystone Your Typical Cost Your Savings
Cost Per Ad Impression (CPM) 0.02 EUR 0.065 EUR * 69%
Cost Per Click 0.16 EUR 4.64 EUR ** 97%
** = Google Adwords PPC = Pay-per-click * = FT.com (CPM = 65 EUR) SEO = Search Engine Optimization
14 157 CHOOSE YOUR SERVICE PACKAGE
Whether you need to promote a couple of specialized Masters or go for a your programs on 250+ websites in 36 languages
high-impact profile for a large University, Keystone Academic Solutions has
the right solution ready for you. Choose first what type of degree or course
you wish to market and what package suits you best, and we will make sure to STARTER PREMIUM ULTIMATE
customize it to fit your requirements in the best manner.
Programs
up to
6 up to
20 Unlimited
programs programs programs
Free translation in
36 languages
STARTER PREMIUM ULTIMATE
Our Starter Package is tailored for Our Utlimate Package is tailored for Local and Global reach
Our Premium Package is tailored
smaller schools, departments and for small to medium-sized larger schools with a larger number of
faculties as well as a selection of schools with a larger number of programs. With this package you will SEO included
programs to fit your specific bud- programs. With this package enjoy the same benefits of the Pre-
get. You will also be provided with you will enjoy full student mium package, with the extra benefit
traffic and demographic statistics traffic, demographics and leads of priority listings and our patented Unlimited Student Leads
daily. statistics in real-time. Student Auto-Reply System™
Real-time Analytics Updated every 24h
Student Auto-reply
”Keystone Academic Solutions is the most effective and modern web marketing solution offered Priority Listings for
to universities and business schools today.” maximum Student Exposure
Prof. Dr. Peter Lorange, President, Lorange Institute of Business Zurich, Switzerland
16 178 ADDITIONAL HIGH-QUALITY
MARKETING SERVICES
Instant Traffic Booster – Student Traffic Boost Effect direct email marketing - connected
100 – 400% increase to one of the world‘s largest
Programs on the traffic booster will show more often on our student databases
sites, benefit from increased indexing by search engines, and be 400% Keystone Academic Solutions owns an extensive database of
recommended to students who have previously shown interest in registered students. Reach out to the students who match
similar programs at other institutions. your extremely targeted demographic requirements by having
Traffic
Booster
200%
Geo/
us send these students an email and introduce your degree
Traffic
Traffic Booster
to them.
100%
Booster Premium
Normal
traffic
Traffic Booster Lingua banner ad subscription
Programs not offered in English will often have more difficulties attaining the same reach and impact as Banner ads provide you with a global or local impact to boost
a program offered in English. The Traffic Booster Lingua service will specifically boost programs that are not visibility to your target audience. Place a banner on one of
offered in English. It ensures you a maximum impact in the market of your choice. Available for more than 36 our sites and reach out to your target audience based on
languages. location and interest. Our banners comes with a standard
guaranteed delivery of 12,000, 25,000 or 40,000 ad
”Investing in Keystone Academic Solutions has been a profitable strategy for BI Norwegian impressions per month.
Business School. Since 2010 we have enrolled many students through masterstudies.com.”
Feite van Dijk, Senior Adviser International Relations BI Norwegian Business School
18 19WHAT our clients SAY ABOUT US
”There are literally millions of people around Dr. Espen Andersen, ”Warwick Business School has been working Clare Hudson
Associate Professor in Strategy, Marketing Manager
the world trying to find their way among the with Keystone Academic Solutions since 2009.
Technology and Information Management, Specialist Masters Programmes,
thousands of MBA and other Master level BI Norwegian Business School We have been very pleased with the quality of Warwick Business School, UK
programs in business and related areas. One of service and the steadily increasing relevant traffic
the ways [Keystone] differentiates itself from the from students who are interested in studying at
competition lies in the way universities can specify Warwick Business School. We would recommend
what kind of leads they want. The student-to- this service to any business school or university
university market is one of the few inefficient with a need to meet enrolment goals for their
markets left, and it is high time someone does programs.”
something about that. That’s Keystone!”
”In higher education marketing, one website which Jemma Davies, ”We are very happy with Keystone Academic Giorgia di Lenardo,
Client Relationship Manager Marketing Manager at USI (University of Lugano),
we have successful results from is Solutions – they have provided us with great
MJD Consultancy Ltd, Switzerland
masterstudies.com. Our clients often have the United Kingdom
international exposure, especially in the
need to increase applications for their Master European markets we wanted to target. After
programmes and we automatically speak to only nine months, we have already managed to
Keystone Academic Solutions to get the perfect enroll 10% of the students that found us through
proposal to suit our clients’ needs. They provide Masterstudies.com.”
high quality results for our UK and European
clients and therefore MJD Consultancy highly
recommends Keystone Academic Solutions. ”It only took a very short time to get convinced! Dirk Laschke
Marketing & Public Relations
They are professional and time efficient, which is Masterstudies.com works better for us than any
Kühne Logistics University – The KLU
ideal for any school wishing to generate more fair, any print ad and any web portal!” Hamburg, Germany
online exposure and improve their International
Student Recruitment.”
20 21”We have cooperated with Keystone Academic Cathy Timlin, ”We are happy with Keystone! No unqualified Svetlana Vogel,
Marketing Manager Senior Specialist in International Marketing
Solutions for a number of years and have been leads, at all! Not like most other sites... I can
UCD Michael Smurfit Graduate Business School at the University of Tartu, Estonia
very happy with the quality of leads and related Dublin, Ireland actually track 3 applicants to initial inquiries
student conversions. The team offers excellent coming through masterstudies.com, and we just
customer service – always friendly, responsive and started with you 4 months ago. And the customer
delivered to the highest standards.” service is superb!”
”We‘re very pleased with the results Keystone Fokke Uiterwaal ”Working with Keystone is a pleasure. They provide Marko Simic
Interactive Marketing Manager
Academic Solutions has brought us so far. Communications Officer us with a superb international exposure for our
Istituto Europeo di Design
Utrecht School of the Arts programs in our campuses in Brazil, Italy and
The attention on our programmes is ten times The Netherlands
Milan, Italy
bigger than before and the filtered leads are Spain. They help us reach our enrollment goals
far more valuable. In the few months that we‘re in the post-graduate international market. In
using masterstudies.com, our international web addition, the customer service and support is
presence has very much improved.” outstanding. I would highly recommend Keystone
Academic Solutions.”
”Keystone has provided us an opportunity to reach Todd Burrell
Director of Admissions ”I have found Keystone to be a very good lead Roch G. Whitman
more prospective students in a most efficient and Sr. Associate Director
Southern Illinois University generator for us with a high level of customer
economical way. With little staff time on our part, Edwardsville, USA
Office of Graduate & Part-time Enrollment Services
service behind it.” Rochester Institute of Technology, USA
we were able to expand our recruitment efforts to
so many students across the globe. Keystone has
been a most worthwhile investment for SIUE. ”
22 23Keystone Academic Solutions
Rolfsbuktveien 4D Tel + 47 23227250 info@keystoneacademic.com
1364 Fornebu, Norway Fax + 47 23227251 www.keystoneacademic.com Corporate Member
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