#KEEPONGOING #IMMERWEITER - NEWS & HIGHLIGHTS 2023 - Full of Courage and Motivation!
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NEWS & HIGHLIGHTS 2023
#KEEPONGOING
#IMMERWEITER
Full of Courage and Motivation!
1
2022 – what a sensational year it has been.
Our shared emotional palette has been frantically mixed,
leaving us puzzled with one question remaining unanswered:
Which prospects await us in 2023?
As for now, the answer stays unsolved, but we are certain of one thing:
Fully motivated we #KEEPONGOING further ahead
Together, we want to face every challenge with courage and motivation, presenting a
powerful cross-media response. Whether printed in black and white, digitally framed,
on the record or debated live and in color at events - we #keepongoing and intend to
#innovateevenfurther. On the following pages, we present our inspirational news- and
highlight catalogue.
In 2023, we are sure of one thing: The main actions we are going to take is to
#KEEPONGOING – especially further.
2
#KEEPONGOING23 3
GREENMEDIA
A CARBON NEUTRAL START
REDUCE DIGITAL
INTO JANUARY FOR BILD
CAMPAIGNS INSTEAD
Since January 2023, BILD including B.Z. and BILD am SONNTAG
OF OFFSETTING THEM
have been printed in a carbon-neutral manner. The
environmentally friendly transition also includes regional editions Axel Springer and Scope3 are also
of BILD, as well as all special products initiated by BILD and its planning to enter into a strategic
own supplements. TÜV NORD, an independent organization, has global partnership in order to
officially certified our newspapers as a "climate-neutral product". develop market-compliant
Learn more. measurement standards of digital
advertising campaigns, which
WELT EXPANDS contribute to the reduction of CO2
CLIMATE NEUTRALITY emissions. Clients will receive a
reporting per campaign including
In 2022, print media WELT AM SONNTAG and DIE WELT reached the associated CO2 emissions.
climate neutrality. WELT takes it one step further during the Beginning of the test phase in 2023.
year 2023 by achieving carbon-neutral playout for welt.de as
well.
CLICK HERE FOR THE AXEL SPRINGER
SUSTAINABILITY REPORT (GJ 2021)
4
FUTURE-PROOF
NETID AS A VALID AND FIRST CASE OF A DECENTRALIZED DATA-
(LONG)LASTING SOLUTION FOR CLEAN-ROOM IN GERMANY
THE POST-COOKIE-ERA
AdAlliance, Mediaplus Ground and Media Impact With the end of an era, respectively the 3rd party cookie
have worked together to realize this first cross- era, new ideas, ways and innovations are required to
saleshouse campaign. This initial launch campaign address the users, supporting ad effectiveness and
for start up Matsmart - Motatos lasted three weeks – financing of free media.
was a clear success. The usage of netID set a strong Based on this, we build a foundation of trusted data,
signal concerning the safety of user data. trusted technologies and trusted partners. We are
Why is it a special case? As a first, this case prepared for 2024.
demonstrates the reality of client's booking Our trusted partners for this case: Renault, OMD
behaviour across multiple sales houses. Germany, Annalect and InfoSum. The results:
With this and additional campaigns we proofed that + 100% conversion rate (with NetID)
NetID users behave differently, e.g. increased click- + 38% reach within the segment Purchase Intent Cars
and interaction rates.
- 15% on CPA
5
FUTURE-PROOF
HIGHEST PRECISION TO LEARN WITH THE DATA PARTNERSHIP:
REACH RELEVANT USERS AUDIENCE INSIGHTS YOUR TAILORED
REPORT 2.0 ADVERTISING APPROACH
Improved targeting following the Campaign insights are As one of the first publishers in
current German standard: new becoming more and more Germany, we developed and
contextual classifier as developed valuable, especially with the delivered the first cases
through the OVK (and powered by deprecation of 3rd Party showcasing 100% data
OSDS) is ready to use! Cookies. protection-compliant and 3rd-
This competitive edge increases Our Audience Insights Report is party cookie-free targeting in
the accuracy of campaign constantly being improved and 2022 through the usage
delivery as it is tailored to the provides exciting 1st party of InfoSum technology.
German market. insights such as gender, HHNE, We are looking forward to your
Maximize marketing potential interests and much more. projects in 2023!
today and be future-proof for What is your target group
tomorrow! and how does it behave on
our portals?
We will find out for you!
6
WITHSETTINGTRENDS
LAUNCH-PARTY AT THE METAVERSE CLUB
As of November 30th, BILD is on Twitch, an interactive
livestream service for games, entertainment, sports
and music. The channel celebrated its premiere with
a live concert by entertainer and YouTube star Jens
Knossalla, known as "Knossi."
The concert took place at the Axel Springer
Metaverse Club, a virtual location with stage, bar and
backstage area developed by Axel Springer. Selected
streamers and fans were invited to visit the club and
enjoy the concert with their avatars. BILD reporter
Max Streb guided through the event on Twitch.
7
BESTREACH
NEW BRAND CONCEPT BY WINDOW SHOPPING OUT
BILD: “GERMANY ASKS“ – OF YOUR POCKET: A-
YOU ANSWER! TEASER MULTISCREEN
“Germany asks" is BILD's new brand concept With the popular A-teaser
that provides answers to complex, critical or in the editorial
relevant questions. The focus of the concept environment, you are
lies on topics that move Germany. guaranteed a cross-media
reach of 10 million ad
These are answered in simple and concise impressions via the BILD.de
form in large-scale advertisements published homepage.
in BILD and on BILD.de. The answer is always
given by a relevant company. Target stationary and
mobile users exclusively
Benefit from this format to position yourself throughout the day.
as a company that is close to the public.
These days more important than ever
8
STREAMING
X-STREAM AD
#STICKY #FULLSCREEN #STICKY
The content livestream starts automatically in a The content livestream starts automatically in a When exiting fullscreen mode, the video
sticky player left to the article. The sticky player left to the article. The advertisement is or video-ad minimizes back to the sticky
advertisement is integrated into the integrated into the consecutive editorial videos in an player uninterrupted and the sound
consecutive editorial videos in an attention- attention-getting way. remains enabled.
getting way.
YOUR SPOT
MEHR DAZU
MEHR DAZU
BUCHBAR AUF:
9 BILD.de stationary only, mobile on demand, no apps
BEEINGDIVERSE
NO MATTER IF TREND OR A GOLDEN OLDIE:
FULL ATTENTION GUARANTEED FOR YOU!
TREND OLD BUT GOLD
CATALOGUE AD 2.0 - Your brochure,
staged in a modern and individual
way and with versatile links.
CUBE AD – Fun and diverse,
BIG STAGE - High attention on our
guaranteeing high click-through
homepage: Your message at first
rates for your campaign!
glance, it couldn't be more
prominent!
TREND
10TELLINGTHEBESTSTORIES
OFFER YOUR READERS AN INNOVATIVE
AND IMPRESSIVE READING EXPERIENCE
Exclusively at WELT: With this type of storytelling, which is
oriented towards the latest mobile presentation styles,
messages for your customers can be re-imagined and
conveyed in a new way.
We offer a form of reading that users recognize from
Instagram and other platforms - effective, clearly structured,
to the point, quick to read - and in a high-quality WELT
context!
case example:
Rolex
11
11TELLINGTHEBESTSTORIES
Auto
ADDRESSING MULTIPLE
FLEXIBILITY IN OUR NATIVE TARGET-GROUP-
Reise
PRODUCTS IS A HUGE TOUCHPOINTS ON OUR
PRIORITY FOR US! MEDIA BRANDS WITH ONLY
ONE STORY SOUNDS CRAZY?
Scalable views for our brand stories, It‘s finally possible, with our product story
additional ad impressions for product bundles! Simply select a suitable bundle -
stories and advertorials and a wide Technik
we create a product story from your
range of add-ons - from creative to content and play it out automatically in the Lifestyle
high-performance - to refine the look and feel of the respective media
products, allow you to plan customized brands1. This way, you will be visible on
campaigns. multiple platforms with just one story!
Sounds good? Click here for more details.
12
12 1 Playout via ad server areas on the pages included in the bundle (ROS or on selected thematically suitable channels)#KEEPONGOING23 13
#KEEPONGOING #tothenextadventure
TRAVELBOOK
The new video series by TRAVELBOOK. Dos & Don‘ts, Highlights,
Fun Facts – everything you should know before your next trip! HAVE A LOOK & EXPLORE
TRAVELBOOK places takes viewers to various locations in the THE FORMAT!
world and provides useful, funny and exciting information,
inspiration and tips for traveling.
The most important information is explained briefly and
concisely in 2-3 minute episodes in the form of bulleted lists. This
is accompanied by authentic and expressive videos of the STARTING NOVEMBER 2022
respective location. Become a sponsor of our latest video
format!
MORE TO COME IN 2023
DIGITAL
14#KEEPONGOING #feelingbeautiful
STYLEBOOK
HAVE A LOOK & EXPLORE
In 3-5 minute tutorials, celebrities and experts like THE FORMAT!
Anna Maria Damm and Sonny Loops share their
beauty routines – collected on one stage!
Become a sponsor of our entire stage and/or our
video series!
STARTING NOVEMBER 2022
MORE TO COME IN 2023
DIGITAL
15#KEEPONGOING #celebratingheroes
FITBOOK
Exclusive insights into the life of a professional
athlete: “Balancing act between turf and
DECEMBER 2022 TILL
employment office, family life and being an FEBRUARY 2023
athlete “. Accompaniment at games, trainings,
work and parties.
Interviews with family, friends, rivals – in an
emotional and authentic format!
DIGITAL
16#KEEPONGOING #forfourpaws
DIY VIDEO SERIES
At the end of the year, a new video series starts
on PETBOOK and on myHOMEBOOK: DIY for
animals!
With short instructions and inspirations, the DECEMBER 2022 TILL
audience can explore the possibilities of DIY for
their four-legged friends. Become a part of it and JANUARY 2023
benefit as a sponsoring partner.
DIGITAL TV
17#KEEPONGOING #happybirthdayWELT
75 YEARS
WELT AM SONNTAG celebrates its 75th birthday!
Look into the future with a fascinating series of
subjects and attractive anniversary offers. You
can look forward to the big anniversary edition on
16/17 September 2023.
With us you can celebrate and benefit from
attention-grabbing content on all channels from
print - to digital - to TV!
JANUARY TILL DECEMBER
2023
PRINT DIGITAL TV
18#KEEPONGOING #letscelebratetogether
FUNKE CELEBRATES BIG
FUNKE MEDIENGRUPPE CELEBRATES ITS BIRTHDAY –
AND THAT FOR THE WHOLE YEAR!
The Hamburger Abendblatt and the WAZ will be each 75
years old, The Berliner Morgenpost 125 and we want to
celebrate big with you. Become part of it and you will
receive
− Three 1,000 corner fields per title
at an unbeatable price
− Fixed prices for all days of the week JANUAR BIS DEZEMBER
− up to 75% BNS throughout the year
2023
PRINT
19#KEEPONGOING #expandinghandball
HANDBALL
In addition to the handball world cup we proudly present the
highlights of this year‘s handball Bundesliga. In 2023, SPORTBILD.de
will be the home of handball, with guaranteed scope and exciting
brand embedment opportunities.
Become part of a whole new initiative to uplift this extraordinary
sports:
SPORTBILD offers you an all-round handball package with versatile
opportunities to connect your brand firmly to the latest news
coverage on handball and the sport itself.
YEAR-
EVENT PRINT DIGITAL TV
ROUND
20#KEEPONGOING #NFLinGermany
TOUCHDOWN-
SHOWDOWN
American football, the probably most spectacular discipline
in the world, is coming back to Germany – this time with the
first regular season games!
Sunday is NFL day! Therefore, we broadcast the thrilling
playoffs cumulating in THE sports highlight itself – THE SUPER
BOWL. Enjoy exciting sports coverage like infos on stars and
stories, post-game reports, countdowns on upcaming games
and many more highlights that complement our
multifacetted palette of touchdowns, sacks and mindblowing
games.
Moreover, the BILD magazine „playbook“ presents expert
opinions, comments and relevant insights on and off the field. YEAR-ROUND
EVENT PRINT DIGITAL TV
21TRAILER BUNDESLIGA-SHOW
#KEEPONGOING #beeingfans
BILD HIGHLIGHT-CLIP
As an official partner of the DFL, we publish and
broadcast more Bundesliga content than ever. The
cherry on top: Our exclusive BILD Bundesliga liscence REIF IST LIVE
content presenting highlight clips accompanied by
our soccer talks with legendary commentator Marcel
Reif.
We reinforce Bundesliga as more than just matches
on the weekends – Bundesliga at BILD entails our
360-degree news coverage, informing our fans daily
with highlights and insights on the game.
YEAR-ROUND
EVENT PRINT DIGITAL TV DOOH AUDIO
22#KEEPONGOING #marketable
LIVE TRADING
5 Live Shows
BILD TV's LIVE TRADING CUP is the first edutainment show in
Germany's television sector to explain the subject of the
stock market in a manner that is both exciting and easily Prime Time
understandable to everyone. In 5 shows, two teams of five
compete for the title of stock market champion: top (8:15 p.m. / 90 Min.)
traders vs. celebrities who have an affinity for the stock
market.
This show is presented as part of a cross-media 360° JANUARY 12 -
concept on all BILD channels: on TV, in print, on bild.de and
via podcast in addition to all social media channels. FEBRUARY 9, 2023
TV DIGITAL PRINT
SOCIAL PODCAST
23#KEEPONGOING #promotingeconomy
WELT-
LOCATION
Berlin
Axel Springer JOURNALISTENCLUB
For the 14th time, WELT is hosting its prestigious "WELT
Business Summit" format to discuss the rapid changes PARTICIPANTS
and transformations, crises and conflicts that are Approx. 140 top-level decision-makers from
shaping these times and are challenging politics and business & politics
business.
At the WELT Business Summit we assemble leading
German politicians and decision-makers from the Pre-Summit-Dinner
economy. We offer new digital sponsorship formats:
a themed stage and a special podcast format.
23 JANUARY 2023
Conference
More infos here.
24 JANUARY 2023
PRINT DIGITAL SOCIAL PODCAST
24#KEEPONGOING #stayhealthy
FUNKE
With more than 10 titles, FUNKE Gesundheit is
promoting anything from A like asthma to Z like
zinc.
Kicking off the year, we want our users to know
how to stay healthy and fit through 2023. Target
health and wellness users by advertising close to
them.
JANUARY TO FEBRUARY 2023
DIGITAL
25#KEEPONGOING #investsmart
WELT, BI,
FINANZEN.NET
"Information is raw material for
living a better life. With our business
formats, WELT wants to entertain,
WELT, Business Insider and finanzen.net provide
high-quality financial and economic expertise inform and lead the way. The way
throughout the year. Especially now, at the to financial freedom.“
Holger Zschäpitz, Senior Business Editor WELT
beginning of the year, users seek information
about smart investments from our publications.
You can rely on the support of our experts.
JANUARY TO MARCH 2023
DIGITAL PRINT PODCAST TV
26#KEEPONGOING #rootingforequality
SPECIAL OLYMPICS
Superbowl, Women's Soccer World Cup, Bundesliga - the biggest
sporting events in 2023: Yet something very exciting awaits us S P E C I A L O L Y M P I C S 2 0 2 3
this summer - the Special Olympics 2023 in Berlin!
At Media Impact, we stand for equality of opportunity, diversity,
respect and speak-up and therefore we are even more pleased
that Axel Springer is going to be an official partner to support
this event with the utmost conviction!
7,000 athletes from up to 190 nations are expected to be guests
in Berlin. We would like to take this opportunity for a lasting
change in the perception and integration of people with
disabilities.
1ST OF MARCH TO
25TH OF JUNE 2023
EVENT PRINT DIGITAL TV
27#KEEPONGOING #emporingwomen
ICONIST
VENUE
4 German cities, tbd.
Increasing the number of women in leadership positions,
addressing the gender pay gap and women's health: With the PARTICIPANTS
ICONIST Academy, we want to impart knowledge in a small, About 30 women per event:
informal setting by bringing women together with the aim of Female role models from
supporting and inspiring each other.
business, academia and politics
The Academy consists in four events, focusing on one topic + Iconist readers*.
each. During each event, 30 women in four different cities will
be empowered through panels, workshops, coaching or
interactive sessions. It will be accompanied by exclusive media
coverage on ICONIST, WELT Digital and LinkedIn. SPRING 2023
EVENT DIGITAL
28#KEEPONGOING #for15millioncontacts
BILD
With an increased circulation of 3 million printed
copies, you will reach over 15 million contacts -
providing the basis for your advertising success.
15 million times to present your offer spectacularly
before Easter.
15 million times to place your product on a
Germany-wide stage and make it shine.
15 million times to make a memorable appearance
in a positively stimulating environment.
MARCH 30, 2023
PRINT DIGITAL
29#KEEPONGOING #protectclimate
WELT
Earth Day is on April 22. DIE WELT and WELT AM SONNTAG have
been climate-neutral since 2022.
What started in 2022 will be continued in 2023.
WELT Earth Week reaches everyone in their world: Embedded in
this week is our Better Future Conference with inspiring keynote
speeches, live interviews and panel discussions. In addition: the
WELT AM SONNTAG highlight edition with topics on sustainable
development across all departments, daily thematic focuses in
DIE WELT, special broadcasts on WELT Fernsehen and thematic
stages on WELT Digital. EARTH WEEK , April 2022
APRIL 22 – 28, 2023
EVENT PRINT DIGITAL TV
30#KEEPONGOING #protectingourclimate
BETTER FUTURE
VENUE
Axel Springer Journalistenclub Berlin
Digital Live-Plattform
Focusing on #SUSTAINABILITY, WELT AM SONNTAG's BETTER
FUTURE Conference is all about topics such as the future of food FORMAT
and production, green finance, smart and sustainable living or Hybrid
urban energy transition.
Look forward to inspiring keynote speeches, exciting interviews PARTICIPANTS
as well as rousing panel discussions on the podium stage. 500 participants from politics,
All conference highlights will be published in a BETTER FUTURE economy, science and society
print special in WELT AM SONNTAG (May 6th/7th 2023). Plus:
Exciting interviews, portraits and stories on BETTER FUTURE
channel.
APRIL 27, 2023
EVENT PRINT DIGITAL TV SOCIAL
31#KEEPONGOING #creatinginnovativeenvironments
ICON VENUE
Lighthouse of Digital Art
Revaler Str. 99, Berlin
INTEGRATION
As part of a new event format, ICON explores the topic of
metaverse and digital innovation. In the luxury and fashion Sponsoring of the evening event
industry, digital innovation is as relevant as never before. (if necessary during the day Open
Global spending on virtual goods reached an estimated Exhibition (tbd.)
US$110 billion in 2021, with virtual fashion accounting for
around 30 per cent. In the next two to five years, fashion PARTICIPANTS
companies could generate more than 5 per cent of their 50-60 guests consisting of experts +
revenues from virtual activities. Icon network from the fields of
fashion, art and culture (PR focus),
We will explore these themes together as part of an exclusive
dinner, itself held in a specially created Metaverse-inspired influencers & celebraties
setting.
MAY, 2023
EVENT PRINT SOCIAL
32#KEEPONGOING #environmentalawareness
BILD AND
BILD AM SONNTAG
BILD am Sonntag and BILD are bringing the topic of
sustainability to the centre of society.
Printed climate-neutrally, The Green Editions offer
diverse editorial coverage and provide multiple
staging opportunities in print and digital.
MAY th
13 + 14 th
OCTOBER 7th + 8th
2023
PRINT DIGITAL
33#KEEPONGOING #forhealth
FUTURE OF
VENUE
Berlin
We are witnessing the dawn of an era marked by self- Axel Springer JOURNALISTENCLUB
responsibility - particularly in the health sector. An increasing
number of new players are entering the market offering health- FORMAT
oriented products and services. Complementary forms of Hybrid
treatment will increasingly supplement conventional medicine.
The percentage of elderly people is increasing, while
digitalization is inexorably creating more and more revolutions. PARTICIPANTS
100 participants from health care
As part of WELT's FUTURE of HEALTH Summit, we are engaging in
industry and politics
interdisciplinary knowledge transfer with our partners from
business, politics and science.
MAY th
11 , 2023
EVENT PRINT DIGITAL TV SOCIAL
34#KEEPONGOING #withgreatmusic
MUSIKEXPRESS
VENUE
mind. 4 Events, bundesweit
tba.
Musikexpress takes exclusive pop-up gigs to off-beat
locations, such as kiosks - accompanied by a multimedia PARTICIPANTS
narrative including video formats for partner channels and Approx. 500 – 1.000
social media. fans
The intimate concert series is characterized by unusual
locations and the closeness between artists and fans. INTEGRATION
In the past years, Musikexpress brought big stars and
Sponsoring, OTG-activation,
upcoming artists such as Romano, Alice Merton, Mathea, digital storytelling
Mighty Oaks and Alice Phoebe Lou close to its readership -
with more than an annual 22 million contacts via web,
socials & print. SUMMER 2023
EVENT PRINT DIGITAL SOCIAL
35#KEEPONGOING #lettingfanheartsbeatfaster
BILD am SONNTAG
Interviews!
Who is on top, who is a flop? What team stands the best
Expert opinions!
chance of a top ranking - and what team is going to
tremble? Who are the players who are already in form - Game schedule to take out!
and who need to step up their game?
Get ready for the season with BILD and BILD am SONNTAG!
SUMMER 2023
PRINT
36#KEEPONGOING #discussingallthingssports
BILD
LOCATION
Berlin
Axel Springer JOURNALISTENCLUB
BILD is once again hosting the gathering of the TOP 100
decision-makers from the world of sports and the Who's
Who of business and the media on June 2, the date of
PARTICIPANTS
the DFB Cup final. Who is Who from business and
media
In the JOURNALISTENCLUB of the Axel Springer publishing
house in Berlin, the greats of the sports industry will meet
to talk about the latest news, such as the Women's World
Cup or the Special Olympics.
JUNE 2nd , 2023
EVENT PRINT DIGITAL
37#KEEPONGOING #puttingsecurityonouragenda
DIGITAL SECURITY VENUE
Berlin
Axel Springer JOURNALISTENCLUB
The DIGITAL SECURITY FORUM of WELT AM SONNTAG
FORMAT
welcomes around 80 security experts from business,
politics, IT and AI research to discuss digital transatlantic
Hybrid
security strategy and necessary digital know-how:
Especially in the fields of digitalization, cyber security and PARTICIPANTS
artificial intelligence - not to mention defense in general. Approx. 80 top safety experts from
Top-class panels, in-depth interviews as well as a young politics, business, science and
and diverse group of participants provide for an exciting media
interdisciplinary knowledge transfer!
JUNE 2023
EVENT PRINT DIGITAL TV SOCIAL
38#KEEPONGOING #researching
BILD and
BILD am SONNTAG
BILD and BILD am SONNTAG accompany the
important topic editorially with a campaign week,
while experts meet at Axel Springer.
Use the big cancer campaign week for your
communication: Either in the appropriate
environment in print or as a topic special on BILD.de!
JUNE 2023
PRINT DIGITAL
39#KEEPONGOING #fullpower
DAS GOLDENE
DAS GOLDENE LENKRAD is the yearly award for the
best new automotive releases by BILD am
SONNTAG and AUTO BILD.
The nominees, the test phase and the final are
given extensive editorial coverage from July to
November. Appropriate staging opportunities are
created for the client.
JULY / SEPTEMBER /
NOVEMBER 2023
PRINT DIGITAL
40#KEEPONGOING #exploringbeautifulplaces
TRAVELBOOK
The biggest award ceremony in Germany's PARTICIPANTS
tourism industry will take place once again in 2023!
Top-level decision makers of
Be part of an impressive and entertaining evening the tourism industry
event and introduce yourself exclusively as
partner of our TRAVELBOOK Award within the
framework of our sponsoring packages.
Still not convinced ?
Here are the highlights of the TRAVELBOOK AWARD AUGUST / SEPTEMBER /
2022!2022! OCTOBER 2023
EVENT DIGITAL
41#KEEPONGOING #improvingyourself
FITBOOK
Improve your physical health and fitness, take Become a sponsor of
your mental focus to a new level and recharge
your batteries - all this awaits the participants of the First Mover
the FITBOOK Beach Camp in Crete.
As a SPONSORING PARTNER you become a crucial
format!
part of it: Benefit from the prominent visibility on
all channels!
LATE SUMMER 2023
EVENT DIGITAL
42#KEEPONGOING #headbanging
METAL HAMMER VENUE
Berlin, Kesselhaus
PARTICIPANTS
approx. 800 B2C and 500 B2B
Since 2009 the toughest award ceremony of the republic is
held in Berlin. In ten categories, the best metal artists of the guests+ VIPs (bands, artists,
past year are awarded. celebrities)
Whether Metallica, Rammstein or Slayer - several times the
black carpet has been rolled out for international world INTEGRATION
stars. It is an indispensable celebration of the hard genre Sponsoring, Media, On The Ground
for bands, labels, promoters, management and fans.
At the METAL HAMMER Awards, the scene, artists and
LIVE-SHOWS
industry are united by their comprehensive support. 4 bands, headliner with full set
MID SEPTEMBER 2023
EVENT PRINT DIGITAL SOCIAL
43#KEEPONGOING #forthecraft
BILD am SONNTAG
The Day of Crafts takes place for the 13th time in
September! On Crafts Day, all of Germany looks at its
craftsmen and women.
BILD am SONNTAG accompanies this day with a
special issue and digital theme stages and creates
exciting environments for numerous industries.
SEPTEMBER 2023
PRINT DIGITAL
44#KEEPONGOING #stayingiconic
2021
ICON Implemented for the first time with the theme
ICONS with Arnold Schwarzenegger in California,
among others.
2022
Once a year, ICON realizes a multimedia project that is The concept undergoes ist first significant
dedicated to a relevant, overriding topic outside the expansion. With the ICON Collector‘s Issue
current style scene and documents it with a portfolio of GAMECHANGER we celebrate personalities,
internationally prominent personalities. brands and ideas that change the conventional
with courage and skill. Khaby Lame and Sharon
In addition to the regular supplement in WELT AM Stone are representative of the range of theme
SONNTAG, the issue is produced in a refined version and interpretation.
distributed to highly selective target groups.
23-24 SEPTEMBER 2023
Look forward to it! Info follow.
Lassen Sie sich bis dahin vom
letzten Event begeistern!
PRINT SOCIAL DIGITAL
45#KEEPONGOING #exploringAI
WELT
LOCATION
Berlin
Axel Springer JOURNALISTENCLUB
Presented by media brand WELT since 2019, the German AI
Prize is an annual award for outstanding achievements in FORMAT
the field of artificial intelligence. The German AI Prize is Hybrid
intended to help promote AI research, accelerate the
transfer of knowledge to business and advance the PARTICIPANTS
ethically responsible use of AI.
ca. 120 KI-Expert*innen aus
In this sense, the German AI Prize also sees itself as an Forschung, Unternehmen und
initiative for Germany as a business and science location. Start-ups
All summit highlights will be published in a print special in
WELT. Plus: Exciting interviews, portraits and stories on WELT
Digital’s AI channel. SEPTEMBER 28, 2023
.
EVENT PRINT DIGITAL TV SOCIAL
46#KEEPONGOING #pursuinggoals
FUNKE
Sustainability is a top priority for us. Dedicated to a
better future, we put the goals defined by the
United Nations for sustainable development at the
top of our agenda. NACHHALTIGE
GELDANLAGE
NACHHALTIGES
BAUEN
ERNÄHRUNG NACHHALTIGE
MOBILITÄT
Position your message in our editorial special
"Sustainability" in all FUNKE Mediengruppe daily
ERNEUERBARE LIFESTYLE & LEBEN KLIMASCHUTZ NACHHALTIGE
newspapers and impress with your eco-conscious ENERGIE LANDWIRTSCHAFT
commitment.
SEPTEMBER/OCTOBER 2023
PRINT
47#KEEPONGOING #creatingart
WELT
Imagine an artist creating THE WORLD.
A tradition that has long since been established: WELT's
annual artist's edition. Ever since Georg Baselitz designed
an entire newspaper in 2010, many of the most famous
contemporary artists have taken on the task of
transforming DIE WELT into a unique work of art for one day.
Not only readers, but also the world's leading museums are
fascinated by this creation.
FALL 2023 (tbd.)
PRINT DIGITAL
48#KEEPONGOING #promotingyoungtalents
WELT & BI
VENUE
Berlin, Axel-Springer-Neubau
Future Pioneers Summit by WELT & Business Insider connects
100 upcoming potential high-flyers from business, science and FORMAT
politics with established top-level personalities. As a result, our Hybrid
guests will leave the event with inspiring thoughts, intensive
top-level contacts and new business impulses. PARTICIPANTS
Focus will lie on four pioneering topics for the future: MOBILITY, approx. 100 young top talents
SUSTAINABILITY, NEW WORK & NEW CONSUMER Highlight of this + approx. 100 top-level decision-
summit is the presentation of our Future Pioneers Award. makers from business, science
and politics
OKTOBER 12, 2023
EVENT PRINT DIGITAL TV SOCIAL
49# KEEPONGOING #takingprecautions
BILD
LOCATION
Berlin
THE SUMMIT OF THE HEALTHCARE INDUSTRY ENTERS THE Axel Springer JOURNALISTEN CLUB
SECOND ROUND!
In October, top-level decision makers will meet at the BILD PARTICIPANTS
Healthcare Summit to discuss initiatives, challenges and almost 70 Top-Level Decision-
opportunities in the healthcare industry. BILD will be there live makers from politics and the
to report on this top-class event!
pharmaceutical and healthcare
BILD and BILD am SONNTAG accompany the topic editorially industries
as well as a dedicated stage on BILD Digital on the topic of
preventive care round off the event. Our partners will have
the opportunity to get enormous media power on their topics OCTOBER 17, 2023
through BILD.
EVENT PRINT DIGITAL TV SOCIAL
50#KEEPONGOING #nowalready5yearsMrICON
Mr ICON
Mr ICON celebrates ist 5th anniversary with Mr ICON II 23.
Since 2018, Mr ICON has been setting a new benchmark
in the market for German-language men‘s titles. The
internationally successful luxury magazine presents a
diverse range of topics that goes far beyond classic
shoots and product presentations. Interesting
personalities, trends and luxury brands unusually staged
and portrayed – Mr ICON has ist own appeal and thus
redefines the ICON standard for the male target group.
Why Mr ICON? Learn more. Mr ICON II
28 - 29 OCTOBER 2023
PRINT SOCIAL
51#KEEPONGOING #beingexclusive
THE
WELT
Highlight issue of DIE WELT with extra circulation!
Sheer inspiration and a great read for our subscribers thanks
to exciting content and exclusive insights. Be surprised by
which premium topics will adorn the special edition of DIE WELT
in 2023 with its exclusive sections such as style, watches and
travel.
This special edition of DIE WELT pays off in full on the enhanced
buying momentum of our readers. It is placed in highly
attractive locations every day. With our most exclusive edition,
you receive 350% more print circulation than usual, but pay
gross only 50% more than for the single edition of DIE WELT
(Mon-Fri). Naturally, it will also be digitally exclusive: Stay tuned!
NOVEMBER 2023
PRINT DIGITAL
52#KEEPONGOING #discussing
BILD
TIMING
2 pm – 6.30 pm
The Corona crisis, inflation and low interest rates are driving Event and Get-Together
many Germans into financial difficulties. Uncertainty is the order
of the day! LOCATION
Berlin, Axel-Springer-Hochhaus
At the consumer dialog, you’ll have the opportunity to answer
the questions of BILD readers on the topic of financial security in
panels, interviews and fire-side chats. Business and politics
PARTICIPANTS
experts will engage in an open exchange with you and discuss 30 BILD readers and 70 experts im politics
solutions. and science & economy
The BILD consumer dialog is supplemented editorially by a
telephone campaign for expert tips, a one-week series in BILD
and BILD am SONNTAG, and an interactive consumer stage on NOVEMBER 2023
BILD.de.
EVENT PRINT DIGITAL TV SOCIAL
53#KEEPONGOING #takingdiversityforgranted
BETTER FUTURE
VENUE
Axel Springer Journalistenclub Berlin
Digitale Live-Plattform
Focusing on #DIVERSITY, WELT AM SONNTAG's BETTER FUTURE
Conference II is all about topics such as the diverse future of
FORMAT
work or female empowerment.
Hybrid
Look forward to inspiring keynote speeches, exciting interviews
as well as rousing panel discussions on the podium stage. PARTICIPANTS
All conference highlights will be published in a BETTER FUTURE 500 participants from politics,
print special in WELT AM SONNTAG (May 25 th/26th November economy, science and society
2023). Plus: Exciting interviews, portraits and stories on BETTER
FUTURE channel.
NOVEMBER 16, 2023
EVENT PRINT DIGITAL TV SOCIAL
54#KEEPONGOING #largereach
BILD
Reach 15 million contacts via print with this special
edition! Book exclusive placements today:
On Black Friday, the 1st Advent and Cyber Monday,
deals and spending are at the top of the agenda!
Our special Issue drops right before Black Friday!
Benefit from the strong ad perception and
purchase activation within a positive environment.
NOVEMBER 23, 2023
PRINT DIGITAL
55#iKEEPONGOING #bestdeals
BLACK WEEK
Book early!
One of the biggest spectacles at BILD, Black Week
Placements in high
and one of our users favorites: the most jaw- demand.
dropping deals and hottest promotions are
available on Germany's biggest media brand!
Best placements are always gone early - it pays
to be quick! Other brands bookable. 24 - 30 NOVEMBER 2023
DIGITAL PRINT
56#KEEPONGOING #fordiversity
WELT SUMMIT
FOCUS TOPICS 23
New Work, digital security and neo-
ecology and city of the future
Technological progress is racing ahead, calling previously VENUE
successful business models into question. Numerous companies
are facing high pressure to adapt: Technological innovations,
Berlin, Axel-Springer-Hochhaus
the individualization of society, and ecological sustainability are
PARTICIPANTS
playing an increasingly important role. Combined with the
pandemic, the war situation in Ukraine, exploding energy costs Toplevel decision-makers, CEOs and
and the accompanying inflation, many market partners are experts from business, politics and
facing existential challenges for the future. science. People who are intensively
engaged with the topic of
Within the framework of WELT's Transformation Summit, we are
embarking on an interdisciplinary knowledge transfer together transformation.
with our partners, to provide orientation.
NOVEMBER 24, 2023
EVENT PRINT DIGITAL TV SOCIAL
57#KEEPONGOING #forthechildren
X-MAS TIMING
December
VENUE
Each Christmas, Rolling Stone & the children's aid Berlin, Off-Location (tbd.)
organization SOS Children's Villages worldwide co-present
PARTICIPANTS
an exclusive concert for a good cause in a YouTube live
stream - available only for a few days, combined with a
Approx. 200 Musikfans
donation appeal. INTEGRATION
The campaign is distributed via Musikexpress, Rolling Co-sponsorships incl. OTG activation,
Stone, SOS Children's Villages Worldwide and the socials of artist co-ops & cross-media storytelling
the respective artists. are possible!
The artists so far:
2020: Nico Santos,
2021: Alice Phoebe Lou DECEMBER 2023
2022: coming soon
EVENT PRINT DIGITAL
58#KEEPONGOING #celebratinghighlights
WELT AM SONNTAG
Highlight issue of WELT AM SONNTAG with additional
edition! Full of reading pleasure with a wonderful selection
of editorial topics and a positive outlook into the new year.
With just one booking, you will get the WELT‘s largest
circulation of the year with 750,000 copies. Your advertising
message reaches the readers of WELT AM SONNTAG and
DIE WELT. In addition, premium households are made
aware of your advertising message through targeting.
Celebrate the end 2023 with us!
DECEMBER 2023
PRINT DIGITAL
59WE LOOK FORWARD SHAPING WITH YOU
DIGITAL CROSSMEDIA INTERNATIONAL
SALES SALES SALES
GENERAL DIRECTOR DIRECTOR DIGITAL SALES GENERAL DIRECTOR LEITER BUSINESS UNIT HEALTHCARE DIRECTOR INTERNATIONAL SALES
DIGITAL SALES SÜD & SPORT CROSSMEDIA SALES ELMAR TENTESCH FELLIN WOLTER
BENEDIKT FAERBER DANIEL MAUBACH MATTHIAS SCHÖNWANDT
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Münchener Straße 101/09 Zimmerstraße 50
Zimmerstraße 50 Theresienhöhe 26 Zimmerstraße 50 85737 Ismaning 10888 Berlin
10888 Berlin 80339 München 10888 Berlin Tel.: +49 (0) 172 775 91 27 Tel.: +49 (0) 151 440 470 64
Tel.: +49 (0) 151 64 17 30 34 Tel.: +49 (0) 151 12446577 Tel.: +49 (0) 151 2913 8888 elmar.tentesch@axelspringer.com fellin.wolter@axelspringer.com
benedikt.faerber@axelspringer.com daniel.maubach@axelspringer.com matthias.schoenwandt@axelspringer.com
HEAD OF LUXURY & LIFESTYLE UK/US/FRANCE
DIRECTOR DIGITAL SALES WEST DIRECTOR DIGITAL SALES DIRECTOR AUTOMOTIVE & MOBILITY CHRISTINE MALECKI PATRICIA MEIER WOSTER
SVEN HEINTGES NORD/OST CHRISTOPH SCHULZE
EMILY MIERENDORFF Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG
Media Impact GmbH & Co.KG Media Impact GmbH & Co.KG Theresienhöhe 26 10 Linen Court
Neuer Zollhof 1 Media Impact GmbH & Co.KG Neuer Zollhof 1 80339 München 2nd Floor
40221 Düsseldorf Zimmerstraße 50 40221 Düsseldorf Tel.: +49 (0) 151 440 478 34 East Road
Tel.: +49 (0) 151 58451106 10888 Berlin Tel.: +49 (0) 151 161 570 04 christine.malecki@axelspringer.com London N1 6AD, United Kingdom
sven.heintges@axelspringer.com Tel.: +49 (0) 151 44047127 christoph.schulze@axelspringer.com Tel.: +44 (0) 207 836 43 13
emily.mierendorff@axelspringer.com patriciameier@axelspringer.co.uk
DIRECTOR RETAIL
DIRECTOR DIGITAL SALES DIRECTOR CONSUMER GOODS BIRGIT SANTORO
MITTE/SÜDWEST DIRECTOR PROGRAMMATIC KNUT G. MÜLLER ITALY
PHILIPP MATSCHOSS BUSINESS Media Impact GmbH & Co.KG LAURA FERRI
ALEXANDER WIEGHARD Media Impact GmbH & Co.KG Zimmerstraße 50
Theresienhöhe 26 10888 Berlin Axel Springer Media Italia S.r.l.
Media Impact GmbH & Co.KG
80339 München Tel.: +49 (0) 151 528 500 43 Via Leopardi No 21
Gerbermühlstraße 9 Media Impact GmbH & Co.KG
Tel.: +49 (0) 151 161 570 08 birgit.santoro@axelspringer.com IT-20123 Milan
60594 Frankfurt/Main Zimmerstraße 50
knut.mueller@axelspringer.com Tel.: +39 (0) 2 43 98 18 65
Tel.: +49 (0) 151 44619898 10888 Berlin
ferri@axelspringer.it
philipp.matschoss@axelspringer.com Tel.: +49 (0) 160 90455837
alexander.wieghard@axelspringer.com DIRECTOR TELECOMMUNICATIONS
DIRECTOR FINANCE, TOURISM & & ELECTRONICS
SERVICES INGO KÖLBL BENELUX
MARCUS BRENDEL ANITA RODWELL
Media Impact GmbH & Co.KG
Media Impact GmbH & Co.KG Gerbermühlstraße 9 MediaWire International
Neuer Zollhof 1 60594 Frankfurt/Main Dwarslaan 51
40221 Düsseldorf Tel.: +49 (0) 151 161 570 05 NL-1261 BB Blaricum
Tel.: +49 (0) 160 987 724 94 ingo.koelbl@axelspringer.com Tel.: +31 (0)651 480108
marcus.brendel@axelspringer.com rodwell@mediawire.nl
602023
ICONIST ACADEMY
DECEMBER 22 4 events in 4 cities - the MAY
JANUARY focus is on female
FUNKE HEALTH
TRAVELBOOK PLACES empowerment.
Everything about health ICON META WORLDS
Video series - info and tips event, digital
75 YEARS WELT AM and wellbeing for a fit Innovations in the luxury
for travel adventures. SPRING 2023
SONNTAG 2023. and fashion industry:
digital digital
Exciting topics and BILD REACH DAY theme exploration as part
START NOV JAN–FEB 2023
attractive anniversary Maximum reach thanks to of an exclusive dinner
ONGOING 2023
offers! increased circulation (Metaverse-inspired
print, digital, tv WELT, BI, FINANZEN.NET shortly before Easter. setting!).
JAN–DEC 2023 FINANCE SPECIAL print, digital event
STYLEBOOK VIDEOSERIES
Topic special at the 03/30/2023 MAY 2023
TUTORIALS "VORM
FUNKE NEWSPAPER beginning of the year with
SPIEGEL MIT..."
ANNIVERSARY 2023 a focus on smart investing,
Videoseries ft. beauty
asset accumulation and
tutorials. Big special publications
with exciting discounts to management. APRIL GREEN WEEKEND AT BILD &
digital BILD AM SONNTAG
celebrate the digital
START NOV We place sustainability at
anniversary of our JAN–MAR 2023 WELT EARTH WEEK
ONGOING 2023 the center of society.
newspapers. A week all about
sustainability development print, digital
FITBOOK VIDEODOC.- print 05/13+14 &
JAN - DEZ 2023 with inspiring talks, live
EVERYDAY HEROES 10/07+08 2023
interviews, panel discussions
Exclusive insights into the
everyday life of a
MARCH and much more.
WELT ECONOMY SUMMIT event, print, digital, tv
professional athlete.
For the 14th time, we SPECIAL OLYMPICS 23 04/22-04/28/2023 FUTURE OF HEALTH
digital
discuss current Axel Springer becomes an VON WELT
DEC 22-FEB 23 BETTER FUTURE
challenges with leading official partner and creates Interdisciplinary
German politicians and important environments on CONFERENCE I knowledge transfer for
DIY VIDEO-SERIES
TOP decision-makers. the topic. WELT AM SONNTAG health development.
PETBOOK + MYHOMEBOOK
print, digital, social, event, print, digital, tv Top-class conference event, print, digital, tv,
Videoseries around the
podcast 03/ 0 1 - 0 6 / 2 5 / 2 0 2 3 with the focus topic social
topic "DIY for animals".
01/24/2023 Sustainabiltiy. 05/24/2023
digital, tv
Offizielles Sportevent vom event, print, digital, tv,
DEC 22/JAN 2023
17.-25.06.23 in Berlin social
04/27/2023
612023
JUNE JULY OCTOBER
MUSIKEXPRESS FITBOOK BEACH CAMP ICON COLLECTOR‘S ISSUE
WELT SUMMIT DIGITAL WELT PUBLICATION
POP-UP CONCERTS Book sponsorship NO. 3
SECURITY ART SPECIAL
Intimate pop-up gigs in packages for the Special refined edition
Security experts discuss For one day, WELT is
unusual off-locations. bootcamp in Crete! supplement for a
digital transatlantic transformed into a work
event, print, digital, social event, digital prominently supported
security strategies. of art.
SUMMER 2023 LATE SUMMER 2023 multimedia project
event, print, digital, tv, print, digital
print, digital, social AUTUMN 2023 / tbd.
social
09/23 & 09/24/2023
07/06/2023
BAMS BUNDESLIGA
OPENER JOURNAL
SEPTEMBER WELT & BI
FUTURE PIONEERS SUMMIT
Insider info and tips on DAS GOLDENE LENKRAD WELT GERMAN 100 upcoming High-
the Bundesliga. Annual award by BILD am AI-AWARD Potentials discuss mobility,
print SONNTAG and AUTO BILD METAL HAMMER AWARDS Award for outstanding sustainability, new work & -
SUMMER 2023 for the best new car Award ceremony of the achievements in the field of Consumer
releases. best metal artists. artificial intelligence. event, print, digital, tv
BILD 100 SPORT print, digital event, print, digital, event, print, digital, tv, social
Once again this year, JUL/SEP/NOV 2023 social social 10/12/2023
BILD brings together who
MID SEPTEMBER 09/29/2023
is who from business and
the media. 2023
Print BILD HEALTH CARE
02.06.2023 SUMMIT
FUNKE
BILD & BILD AM SONNTAG
AUGUST DAY OF CRAFTS SUSTAINABILITY WEEK
Roundtable discussion on
initiatives, challenges and
BILD am SONNTAG Place your eco-conscious
CANCER SYMPOSIUM accompanies this day opportunities in the
Editorial action week on TRAVELBOOK AWARD engagement in the editorial
with a special publication health industry.
cancer prevention, Germany's largest award special "sustainability
and digital theme stages. event, print, digital, t v,
treatment and general in the tourism industry. print
print, digital social
research approaches. event, digital SEP/OCT 2023
09/10/2023 10/19/2023
print, digital AUG/SEP/OCT 2023
JUN. 2023
622023
BULI BEI BILD
Mr ICON ANNIVERSARY
WELT SUMMIT SPORT- 360-degree reporting every day!
TRANSFORMATION
EDITION
Intriguing personalities,
Interdisciplinary knowledge HIGHLIGHTS As an official partner of the DFL,
we publish more Bundesliga
BILD CONSOMER transfer on the topics of new
trends and luxury brands video content then ever. Special
DIALOGUE work, digital security, neo-
staged in an unusual Special Olympics 2023 s. March highlights: Our licensed content
Panels and Q&As on ecology and the city of the
way. featuring BILD Bundesliga Show
financial protection. future.
and highlight clips, as well as
event, print, digital, tv, event, print, digital, tv, social ALL YEAR
print, social our football talk with Marcel
social 11/23/2023
10/2 8 + 1 0 / 2 9 / 2 0 2 3 Reif.
11/30/2023 HOME OF HANDBALL
Event, Print, Digital, TV, DOOH,
Handball World Cup plus the
Audio
highlights of the Handball
Bundesliga: New offensive for a
NOVEMBER BILD REACH DAY DECEMBER platform at SPORTBILD.de with
Special edition before guaranteed coverage and
Black Friday, the 1st X-MAS 4 CHARITY MIT exciting integration
THE MOST EXCLUSIVE WELT Advent and Cyber ROLLING STONE opportunities.
Highlight edition of DIE WELT Monday with 15 million Exclusive concert for a event, print, digital, tv
with additional edition incl. contacts. good cause in
premium topics. print, digital cooperation with SOS
print, digital 11/23/2023 NFL AT MEDIA IMPACT
Children's Villages.
NOV 2023 With us, fans get all the
event, print, digital
background information on
DEC 2023
their stars, the highlights of the
BETTER FUTURE matches, live tickers and much
CONFERENCE DIVERSITY BLACK WEEK
WELT AM SONNTAG more. On top of that, BILD's
Top-class conference with BILD.de presents the
OF THE YEAR "Playbook" magazine delivers
the focus on Female craziest deals and
Highlight edition with the show with expert voices,
leadership & diversity. hottest promotions!
largest print run of 750k interesting insights and great
event, print, digital, tv, digital
copies. insights into this fascinating
social 11/2 4 . - 1 1 / 3 0 / 2 0 2 3
print, digital sport.
11/16/2023 DEC 2023 event, print, digital, tv
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