KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV

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KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE 2019

                                                                24-HOUR FAMILY
                                                                ENTERTAINMENT
                                                                CHANNEL
                                                                KBS WORLD TV
                         http://kbsworld.co.kr
                         http://kbsworld.kbs.co.kr/kbsworld24

                                                                                 KBS WORLD
                                                                                 PROFILE
                                                                                 2019
                                                                                 24-HOUR FAMILY
                                                                                 ENTERTAINMENT
                                                                                 CHANNEL
                                                                                 KBS WORLD TV
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                              CONTENTS   04   05

                    CONTENTS

                    06   Overview

                    08   About KBS World

                    10   Channel Profile & Highlights

                    12   KBS World Global Network 1

                    14   KBS World Global Network 2

                    16   Program | Music

                    18   Program | Drama

                    21   Program | Culture & Documentary

                    22   Program | Variety Shows

                    24   KBS World Viewers Rating & N Screen

                    26   KBS World Conduct a Survey

                    28   Programs Schedule

                    30   Sales Contact Information
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                                                                                                                                                                   OVERVIEW   06   07

                                                                  OVERVIEW                                                                                                 TERRESTRIAL TV

      KBS initiated Korea’s first radio broadcasting service in   KBS has long been a leader in the development of the broadcasting
                                                                                                                                                        CABLE TV

                                                                                                                                                                                            CHANNELS
                                             1927                 culture of Korea. As the nation’s key public service broadcaster, KBS
                                                                  has embraced technological advancements and continues to provide a
                                                                  communication platform for diverse media content.
          Commenced first television broadcasting service in

                                             1961                 To address the rapid changes in broadcasting and the digitalization of
                                                                  terrestrial television, KBS strives to connect with the audience through
                         First broadcasting of HD programs in
                                                                  the provision of audience oriented, high quality programming. The

                                             2001                 role of the public broadcaster has become ever more crucial and KBS
                                                                  endeavours to provide a wide range of channels to promote a wide
                Completed the transfer to digital broadcast in    range of perspectives and address the fast-paced evolution of the

                                             2012                 digital media environment.

                                                                  KBS is the country’s first broadcaster, beginning its radio service in
                                                                                                                                             TERRESTRIAL DMB

                                                                  1927 and commencing Korea’s first television broadcast service in
                                                                  1961. After first broadcasting HD programs in 2001, KBS completed
                                                                  the transition to digital broadcasting in 2012.
                                                                                                                                                                                                         RADIO
                                                                  KBS headquarters are located in the Yeouido district of Seoul. KBS
                                                                                                                                                               INTERNATIONAL BROADCASTING
                                                                  has 18 regional stations and 11 overseas bureaus, as well as eight
                                                                                                                                                                           TV               1 Radio
                                                                  subsidiary companies such as KBS Media, that manage the local and
                                                                  global marketing of KBS content.                                                                       RADIO              Happy FM

                                                                                                                                                                                            Voice of Love

                                                                                                                                                                                            Global Korean Network

                                                                                                                                                                                            Classic FM

                                                                                                                                                                                            Cool FM
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                  ABOUT KBS WORLD         08    09

                    About KBS WORLD

                    KBS World is a 24-hour family entertainment channel that broadcasts

                    original programs produced by KBS. These programs are aired only a

                    few weeks after they have first been shown in Korea via KBS’ terrestrial

                    channels, with the addition of multilingual subtitles. With its current

                    availability in 102 million households in 120 countries and 1700 hotels

                    across 46 different countries, KBS World is an essential resource to feel,

                    enjoy and learn Asian culture.

                    KBS World promises to do its best to bring entertaining and informative

                    programs to its viewers. Always enjoyable TV, it is KBS World!
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                                                                                                                        CHANNEL PROFILE & HIGHLIGHTS         10    11

                                             Channel Profile                                                                            Channel Highlights
                                                                                                                                        Drama: Key Driver of Korean Wave
                                                                                                                                        KBS World dramas distinguish themselves through their diverse themes,

                                                                                                                                        dynamic storylines and the presence of well-known celebrities. Adored by

                                              LAUNCHED ON   JULY 1, 2003                                                                audiences throughout Asia, KBS dramas bring heart-warming stories of

                                                                                                                                        life, love and family.

                                                                                                                                        Entertainment: Recharge Yourself with Laughter
                                                                                                                                        Korea’s most loved entertainment programs - all in one place! KBS World

                                                                                                                                        offers a variety of exciting programs including K-Pop music shows, comedy

                                                                                                                                        skits and infotainment programs. Viewers can catch up on the most up-to-

                                                                                                                                        date trends in Korea through KBS World’s entertainment programs.

      NUMBER OF HOUSEHOLDS WITH KBS WORLD                   LANGUAGE/SUBTITLE : Korean Language                                         Documentary: A New Documentary Paradigm
      Approx. 102 million (as of Dec 2018)                  English (Approx. 95% of programs), Chinese (35%), Malay(10%)                Diverse, useful and enjoyable! KBS World provides the latest in highly
                                                            * Japanese, Vietnamese, Thai and Indonesian subtitles are also available.
                                                                                                                                        informative documentary programs. KBS documentaries bring in-depth

                                                                                                                                        information on health, environment, social and cultural topics. Be awed

      FRESH HOURS : 29%                                     PROPORTION OF CONTENT TYPE                                                  by the power of nature and experience fascinating lives through different
                                                            45% Drama, 48% Kpop and Entertainment shows                                 eyes with KBS World documentaries.
                                                            3% Culture & Documentary, 4% Newscast

      BROADCAST HOURS                                       COUNTRIES DISTRIBUTED
      : 24 hours a day, 7 days a week                       KBS is available in 120 countries; USA, China, Japan and other
                                                            countries throughout Asia, Europe, America, Africa, Oceania,
                                                            the Middle East and even Antarctica!
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                                                                                                                                                                                                                  KBS WORLD GLOBAL NETWORK 1               12    13

             GLOBAL
             NETWORK

Growth of KBS World Global Network
                                                                                                                                                                            As of Dec, 2018

                                                                                                                                                                                              KBS World Viewer by Continents                                                                                 (Dec 2018)
   11            39             53             68             71             71             73            78            88            96           100           117              120
 Countries     Countries      Countries      Countries      Countries      Countries      Countries     Countries     Countries     Countries     Countries     Countries        Countries                               Area                        Country                     Households

                                                                                                                                                                                                                                                       USA                            8,430,000

                                                                                                                                                                                                                Major Foothold Country                 Japan                          4,430,000

                                                                                                                                                                                                                                                       China          APSTAR-6 (Hotel, Foriegn Residence)

                                                                                                                                                                                                                  Asia (include Japan)              17 Countries                     19,700,000

                                                                                                                                                                                                                      Europe / CIS                  49 Countries                     17,200,000

                                                                                                                                                                                 2017                                 Arab / Africa                 41 Countries                   57,4000,000

                                                                                                                                                                                                     North, Middle & South America (include USA)     7 Countries                      8,500,000
 2005          2006           2007           2008           2009           2010           2011          2012          2013          2014          2015          2016             2018                                   Oceania                      6 Countries                         10,000
Households    Households     Households     Households     Households     Households     Households    Households    Households    Households    Households    Households       Households
4.5 million   32.1 million   35.1 million   44.3 million   44.2 million   44.7 million    49 million    50 million    52 million    54 million    58 million    65 million      102 million                              Total                     120 Countries                  102,810,000
                                                                                                                                                                                              * Hotel - 46 Countries 1,705 Hotels
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                                                                                                                                 KBS WORLD GLOBAL NETWORK 2              14     15

                                                                                                                   USA PARTNERS

      GROWING NETWORK
      & PLATFORM
      Growth of KBS World Global Network
                                                                       ASIA PARTNERS

      Since it’s launch in 2003, KBS World has been
      expanding its global network.
      KBS World is now recognised as Asia’s
      top family entertainment channel and is
      available in 120 countries throughout the world.

                                                                                       Japanese Network
                                                                                         Platform                       Company                     Households                                     Note
                                                                                          Cable                J:COM and 58 Companies                3,141,900                          Entered Japan Major Cable TV
                                                                                         Satellite                SkyPerfec Tv (DTH)                     424,600                  Broadcasting Entered the whole Japan area
                                                                                           IPTV                  NTT, KDDI, Softbank                     870,100                         Entered Japan 3 Major IPTV
                                                                                                                Total                                4,436,600

                                                         Hotbird-13C
                                                                       EURO PARTNERS   Chinese Network
                                                            (HD)                                  Platform                           Area                          Entered Hotel                        Viewer Rooms
                                                                                                                                    Beijing                        Hotel 40, etc 16                              17,483
                                                                                                                                  Shanghai                         Hotel 17, etc 9                                7,839
                                                                                                   Satellite
                                                                                                                              Shandong Peninsula                          50                                     12,456
                                                                                                  (APSTAR6)
                                                                                                                                   Liaoning                               92                                     22,681
                                                                                                                                     other                               258                                     79,146
                                                                                                                   Total                                                 482                                    139,605

                                                                                       KBS World Global Major Partners
                                                                                            Country                Platform              Channel#                     Country                Platform                 Channel#
                                                                                                                                           Ch 756                                                                      Ch 2082
                                                                                             Japan                                                                      USA
                                                                                                                                           Ch 791                                                                      Ch 159
                                                                                                                                           Ch 523, 606                 France                                          Ch 545
                                                                                           Singapore
                                                                                                                                           Ch 115                      Turkey                                          Ch 84
                                                                                           Malaysia                                        Ch 391                      Poland                                          Ch 143
                                                                                            Thailand                                       Ch 143                       UAE                                            Ch 872
                                                                                           Indonesia                                       Ch 323                      Brazil                                          Ch 145
                                                                                                                                           Ch 170                     Vietnam                                          Ch 34
                                                                                           Philippines
                                                                                                                                           Ch 75                     Hong Kong                                         Ch 156
                                                                                            Macau                                          Ch 180                     Australia                                        Ch 827
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                                                                                                                                                   PROGRAM | MUSIC                     16   17

             MUSIC
                          KBS is always with the audience

                          As a major public broadcaster in Korea, KBS provides a cutting-edge
                          viewing experience with high-quality programs and supreme content.

                                              Music Bank                                                Yu Huiyeol's Sketchbook                                   Immortal Songs 2
                                              Genre : Music                                             Genre : Music                                             Genre : Music & Variety
                                              Premiere on KBS World : 05/2004                           Premiere on KBS World : 05/2009                           Premiere on KBS World : 12/2011

                                              The best tunes in Korea! KBS World boasts the most        Here you can enjoy the energetic performances of          The true classics of the centur y are reborn!
                                              sensational music shows on television to satisfy your     talented musicians and listen to their friendly banter.   In t his show, Kor e an idol gr oup s give jaw -
                                              senses! Featuring fantastic performances and awe-         It’s a relaxing way to unwind after a long, hard          d r o p pin g p e r f o r m a n c e s a s t h e y r e v i v e t h e
                                              inspiring harmonies by the nation’s top artists! Follow   day. Settle in for an evening of enchanting music         classic songs of legendary artists. Experience
                                              the latest trends in the Korean music scene with the      and conversation with “Yu Huiyeol’s Sketchbook”.          their incredible singing skills as they reinvent
                                              K-Chart - a summary of the week’s hottest songs.                                                                    the songs that have transcended generations.
                                                                                                                                                                  Don’t miss this hear t-warming competition!

                Always With Our Audience
KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE                                                                                                                                                                        PROGRAM | DRAMA            18   19

             DRAMA

                                                                                                                                                       Matrimonial Chaos
                                                                                                                                                       Genre : Drama Series
                                                                                                                                                       Cast : Cha Tae Hyun, Bae Doona, EL, Son Sukku
                                                                                                                                                       Premiere on KBS World : 10/2018

                                                                                                                                                       Is marriage really the completion to love? This romantic
                     Your House Helper                                                                                                                 comedy drama begins with this question and defines the
                                                                                                                                                       difference in thought between men and women about
                     Genre : Drama Series
                     Cast : Ha Seokjin, Bona, Lee Ji Hoon, Go Won Hee                                                                                  love, marriage and family.
                     Premiere on KBS World : 07/2018

                     The daily life of an average working woman involves: a packed
                     subway during the rush hours, a miserable old boss, juniors
                     clawing their way up, mounting credit card debt, and a rusty and
                     tired body... And above all, the worst is the endless housekeeping
                     work that awaits her at home. But what if a handsome guy
                     appears and takes care of all the housekeeping work for her? And
                     not only that, what if he solves the problems in her complicated
                     and confused life? In this drama, a male house helper does
                     housekeeping works in different women's houses and tries to
                     solve their issues.

                     Are You Human?                                                       Marry Me Now                                                 Sunny Again Tomorrow
                     Genre : Drama Series                                                 Genre : Drama Series                                         Genre : Drama Series
                     Cast : Seo Kang-Jun, Gong Seungyeon, Lee Jun Hyuk                    Cast : Han Ji Hye, Lee Sang Woo, Yoo Dong Kun, Jang Mihui    Cast : Seorina, Ha Seung Lee, Jin Ju Hyung, Lee Chang Wook
                     Premiere on KBS World : 06/2018                                      Premiere on KBS World : 05/2018                              Premiere on KBS World : 05/2018

                     A young man falls into a coma. His mother creates an artificial      The four sons and daughters of master shoemaker              A high school graduate with minimum qualifications tries
                     intelligence robot in his likeness that must pretend to be a real    Hyoseop were raised without a mother until one day, they     to reset her life with dogged perseverance by founding a
                     human and fool people into believing that he's real until the real   meet their stepmother, who is a millionaire! This family     fashion company and turning into a CEO.
                     son wakes up. He is placed in the midst of a fierce power struggle   romance drama portrays the meaning of family through
                     of a business mogul family in the young man's stead. There's a       the love and war in the parents' generation and children's
                     woman who protects him as a bodyguard but doesn't even know          generation.
                     if he's a human or a robot!
KBS WORLD PROFILE                                                                                                                PROGRAM | DRAMA                                                                      PROGRAM | CULTURE & DOCUMENTARY             20    21

                                                                                                                                                   CULTURE &
                                                                                                                                                   DOCUMENTARY

                                                                          Queen of Mystery Season 2                                                History of Korea
                                                                          Genre : Drama Series                                                     Genre : Infotainment
                                                                          Cast : Gwon Sangu, Choi Kang Hee, Lee Da Hee, Park Byung Eun             Premiere on KBS World : 05/2017
                                                                          Premiere on KBS World : 02/2018

                                                                                                                                                   'History of Korea' is a factual drama that talks about
                                                                          Queen of Mystery is back! Housewife-turned-investigator                  the unification of the three Kingdoms on the Korean
                                                                          Seolok and passionate detective Wanseung collaborate                     Peninsula.
                                                                          to solve mysterious cases and cure the hearts of those
                                                                          who were wounded by crimes along the way.

             Lovely Horribly                                              Feel Good To Die                                                         My Neighbor, Charles                                        Wook’s Food Odyssey
             Genre : Drama Series                                         Genre : Drama Series                                                     Genre : Variety                                             Genre : Documentary
             Cast : Park Sihoo, Song Ji Hyo, Lee Gi Kwang, Hahm Eunjung   Cast : Kang Jihwan, Baek Jin Hee, Gong-Myoung, Ryu Hyun Kyung            Premiere on KBS World : 03/2015                             Premiere on KBS World : 04/2015
             Premiere on KBS World : 08/2018                              Premiere on KBS World : 11/2018

                                                                                                                                                   Leaving their homelands far behind, visitors from all       Deviating from the standard model of cooking show,
             This horror romantic-comedy drama is about the               Lee Ruda tries to reform her tyrannical boss Baek Jinsang                across the world are travelling to South Korea. Listen to   this new type of ‘foodmentary’ has a specialized story
             mysterious things that happen when a drama writer            to become a new and better man. Because the boss                         real stories from foreigners about the challenges they      and plotline to compliment the bright, mouth-watering
             who sees ghosts meets a top star who plays the main          has such a terrible personality, all of his subordinates                 face in adapting to the Korean way of life.                 imagery. Truly delectable viewing for food lovers!
             character of her script.                                     including Ruda despise him. One day, Ruda is so mad at
                                                                          him that she hopes he dies already.

                                                                                                                                                                                         New Paradigm of Documentaries
KBS WORLD PROFILE                                                                                                                                                                                      PROGRAM | VARIETY SHOWS           22    23

               VARIETY SHOWS

                                                                                                                                                                                   Happy Together
                                                                                                                                                                                   Genre : Variety
                                                                                                                                                                                   Premiere on KBS World : 12/2003

                                                                                                                                                                                   Join Yu Jaeseok as head leads a cast of hilarious and
                                                                                                                                                                                   eccentric celebrities MCs! On this show, we'll play quiz
                                                                                                                                                                                   games to find out the guests' deepest secrets. Let's not
                                                                                                                                                                                   forget the embarrassing punishments that await them
                                                                                                                                                                                   if they're one step behind! A variety show that's full of
                                                                                                                                                                                   laughs and giggles!

      Hello, Counselor                                         Two Days and One Night                                     The Return of Superman                                   Battle Trip
      Genre : Entertainment                                    Genre : Variety                                            Genre : Variety                                          Genre : Entertainment
      Premiere on KBS World : 09/2012                          Premiere on KBS World : 04/2008                            Premiere on KBS World : 12/2013                          Premiere on KBS World : 05/2016

      "Hello, Counselor" is a talk show with an emphasis       Take a two-day road trip to the picturesque spots in       Fathers might not be perfect.. but who says they have    For those of you who want to go away for the weekend!
      on people and their stories. From stories about the      every corner of Korea! This on-the-road reality show is    to be? There’s nothing like a father’s love to boost     'Battle Trip' is hosted by MC Lee Hwijae, Kim Suk, Seong
      daily lives of regular people regardless of their age    filmed in the rugged countryside, not in a fancy studio.   our spirits. The dads who used to spend all their time   Sigyeong and San E! K-stars in pairs set out a trip and
      or gender to concerns that are too embarrassing to       Go on a journey to experience the welcoming smiles         at work have finally returned home in “The Return of     give you many useful travel tips. You should not miss
      reveal! Our program will bring laughter and move your    of our rural neighbors and discover some of the most       Superman”.                                               out!
      heart. The purpose of this program is to help take       beautiful sights that nature has to offer.
      down communication barriers by sharing stories about
      life. Comedians Shin Dongyeop, Jeong Chanwu, Kim
      Taegyun, and Lee Yeongja are the hosts of this program
      with various special guests appearing on the show
      weekly.
                                                                                                                          Recharge Yourself with Wholesome Laughter
KBS WORLD PROFILE                                                                                                                                                          KBS WORLD VIEWERS RATING & N SCREEN                 24     25

                                                                                                                      SNS Network
      KBS World Viewers Rating & N Screen                                                                             Channel
                                                                                                                      Promotion

          INTERACTION WITH VIEWERS                                                              ANYTIME & ANYWHERE
                                                                                                YouTube Live Streaming
                                                                                                                                                                                      weibo

                           KBS World                             KBS World                                                                                920K                         510K
                          9           Ranking              16               Ranking

                         52           Channels
                              Service Provider
                                                          168               Channels
                                                                    Service Provider
                                                                                                                                                                                                                      8,000K
                               J:COM                               StarHub                                                                                                TOTAL

                               Japan
                              Source : J:COM
                                Sep 2017
                                                                Singapore
                                                          Source : AGB Nielsen Media Research
                                                                       Jan 2018
                                                                                                                                                                15 million
                                                                                                                                                                        viewers
                           KBS World                             KBS World

                     28               Ranking              31               Ranking                                                                                                                                 3,460K
                    110               Channels            140               Channels
                              Service Provider
                         True Visions
                                                                    Service Provider
                                                                      Astro                                                                                1,860K
                            Thailand                             Malaysia                                                                                                                                                    As of Sep, 2018
                    Source : AGB Nielsen Media Research   Source : AGB Nielsen Media Research
                                 Nov 2016                              Nov 2016

                           KBS World                             KBS World                      KBS World SNS

                     23               Ranking              33               Ranking
                                                                                                KBS World allows viewer interaction through social networking services such as Twitter, Facebook, YouTube, Line and more. In order to meet
                                                                                                the needs of audiences, KBS Word updates program highlights in real-time. This reciprocal communication is very effective and means we

                    117               Channels
                              Service Provider
                                                          114               Channels
                                                                    Service Provider
                                                                                                get direct, immediate feedback from our viewers.

                            Sky Cable                            Indovision
                                                                                                KBS World Web Service                                           Smart Mobile Application Service
                           Philippines                            Indonesia
                         Source : TNmS Multimedia                 Source : Indovision           - Hompage (kbsworld.co.kr)                                      - YouTube (Worldwide)
                                  Jun 2015                            Jan 2014
                                                                                                - YouTube Channel (www.youtube.com/kbsworld)                    - My K (Domestic)
                                                                                                - Mobile Web Page (kbsworld.kbs.co.kr)

                                                                                                                                                                - KBS World App
KBS WORLD PROFILE                                                                                                                                                                                                                                   KBS WORLD CONDUCT A SURVEY            26      27

                                       KBS SOCIAL NETWORK SERVICE

       SNS & AUDIENCE
         COMMUNICATION
                                                                                                                                                                     KBS World Viewers Survey, 2015
                                                                                                                                                                     To get a snapshot of KBS World viewership, a survey was conducted between 12,100 people from 119 countries across
                                                                                                                                                                     Asia, America, Europe and Africa. The results were analyzed as a marketing resource to help us provide better services by
                                                                                                                                                                     improving our understanding of content consumption behaviors, accessibility and favorite programs and genre.

    ✽ Main TV Channel to Watch Korean Programs                    ✽ Main Online Website to Watch Korean Programs
                                                                                                               KBS World Homepage &
                              Others                                                                             KBS World Youtube

                              5.5%                                                     VOD Site
                                                                                                                         42.5%
                                                                                (Viki, Dramapassion, Hulu)

KBS WORLD TV                                                                          12.7%                                                                    The Most
   85.7%                                             Arirang TV                                                                                                Watched
                                                        5%                                                                              K-Pop Site
                                                                                                                                 (Soompi, Allkpop, wowkorea)   Programs               Two Days and            The Return of                  Hello                   Happy                       Battle
                                                                  Korea-Related Youtube Site
                                                                                                                                        12.7%                                            One Night               Superman                Counselor                 Together                        Trip
                                                                   (Excluding KBS World Account)
                                              CJ channel M,
                                              Sony ONE TV                  26.1%                                                                                                         28,043,706               11,650,165             5,490,954               5,088,915              2,822,178
                                                     3.6%
                     Turner Oh!K,                                                                     Blog & Sites of K-Pop Stars
                     YTN WORLD                                                                             or Fan Clubs etc.                                                                         Survey Participants : 12,100people from 119 nations. Female : 90.1%, Teens: 45.2%, 20s’ : 42.8%
                       0.2%                                                                                      8.1%                                                                                (KBS World YouTube, 3Q 2018)

    ✽ KBS World average hours watched per day                     ✽ KBS World average viewing frequency                                                              ✽ Main Reason for watching KBS World
                                                                                                less than once a month
                                                                                                        3.5  %                                                       31.6 %                                                               To watch Korean entertainment programs
                               30 Minutes ~ 1 Hour   11.1%
               6                                                                               once a month     5.6 %                                                27.6 %                                                                      To watch Korean dramas
                                        3~4 Hours    11.3 %
               5                                                                                               19.2%
                                        2~3 Hours    14.3 %
                                                                                               once a week
                                                                                                                                                                     22.4 %                                                               To watch K-Pop

               4
                                        1~2 Hours    18.2%                                                                                                            8.3 %                                              Other reasons
                                                                                            3~4 times a week     29.8 %
               3
                              less than 30 minutes   21.9 %
                                                                                                                                                                      5.9 %                                  To learn about Korea
               2                     over 4 Hours    22.8 %
                                                                                                   Evey Day   41.9 %                                                  4.0 %                        To see Korean celebrities
               1
KBS WORLD PROFILE                                                                                                                                                                                                                                                                                                                                    PROGRAMS SCHEDULE                           28       29

                                     WEEKLY BROADCAST SCHEDULE                                                                                                                     Spring 2019
S   S HK P                   Mon                  Tue                        Wed                    Thu                        Fri                      Sat                    Sun            T    S   S   S HK P                   Mon                   Tue                   Wed                     Thu                      Fri                       Sat                       Sun              T    S
                   00' Ⓡ                 00' Ⓡ                   00' Ⓡ                     00' Ⓡ                  00' Ⓡ                        00' Ⓡ The Return of    00' Ⓡ                                              08 50' Ⓡ                                                                                                               00' Ⓛ
                       My only one ©         Music Bank ©             Gag Concert          Problem Child in House     Happy Together           Superman                    My only one                                                                                       It’s My Life                                                                              KBS News 9
    6    5    22                                                                                                                                                                              6            9   20 13                                                                                                                                                                                  9
                                                                                                                     05' Ⓡ                     05' Ⓡ                                                                                                                                                                                            20' Ⓡ                       20' Ⓡ
                                                                                                                                                                                                                         25' Ⓡ
                                                                                           10' Ⓡ                       Two Days and One          Immortal Songs 2                                                                                                                                                                                    My only one                 My only one
                                                                                                                                                                                                                                                                          Left-Handed Wife
                   40' Ⓡ                                                                        Yu Huiyeol's                Night                                     40' Ⓡ
                                                                                                                                                                                                                                                                                                                                                00' Ⓡ                       00' Ⓡ
                        My only one                                                             Sketchbook                                                                 My only one
                                                                                                                                                                                                           10 21 14 05' Ⓡ                 05' Ⓡ                                          05' Ⓡ                                                       My only one                 My only one          10
                   20' Ⓡ                                         20' Ⓡ                                                                                                15' Ⓡ
                                                                                                                                                                        Secrets of Wildlife                          Grandma's Restaurant               My Lawyer, Mr. Joe 2                              Liver or Die                          40' Ⓡ                       40' Ⓡ
    7    6    23           Battle Trip                               Guerilla Date                                                                                                            7                       in Samcheong-dong                                                                                                              Gag Concert                 The Return of
                                         30' Ⓡ                                             30' Ⓡ                                                                                                           11 22 15                                                                                                                                                               Superman            11
                                                                                                                                               50' Ⓡ                                                                                      15' Ⓡ                   15' Ⓡ                  15' Ⓡ                   15' Ⓛ
                                                         Wang's Family                                     Wang's Family
                                                                                                                                               Entertainment Weekly                                                 20' Ⓡ                     Twilight Delight    Problem Child in House     Happy Together            Music Bank
                                                                                                                                                                                                                                                                                                                                                00' Ⓡ
                                         40' Ⓡ                                             40' Ⓡ                                               40' Ⓡ                                                                    Hello Counselor
                                                                                                                                                                                                                                                                                                                                                   Immortal Songs 2         20' Ⓡ
    8    7    24                                           It’s My Life                                        It’s My Life                         It’s My Life      25' Ⓡ                   8                                                                                                                                                                               Two Days and One
                                                                                                                                                                                                                                                40' Ⓛ
                50' Ⓡ                                                                                                                                                     Happy Together                   12 23 16                                Music Bank Best                                                    45' Ⓡ                                                        Night              12
                    The Return of                                                                                                                                                                                                                                                                                             Battle Trip
                                         15' Ⓡ                                             15' Ⓡ                                               15' Ⓡ                                                                     50' Ⓡ
    9    8    1       Superman                                                                                                                                                                9
                                                        Left-Handed Wife                                  Left-Handed Wife                       Left-Handed Wife                                                                         Wang's Family                55' Ⓡ
                                         55' Ⓡ                   55' Ⓡ               55' Ⓡ                           55' Ⓡ                     55' Ⓡ A Walk Around                                                                                                                      Wang's Family
                                            Immortal Songs 2     My Neighbor, Charles Secrets of Wildlife              Secrets of Wildlife     the Neighborhood    00' Ⓡ                                   1   24 17                                                                                                                                                                                  1
    10   9    2 30' Ⓡ                                                                                                                                                   Music Bank            10                                                                                                                                                45' Ⓡ                       45' Ⓡ
                                                                                                                                                                                                       A               00' Ⓡ                00' Ⓡ                                                                                                    My only one                 My only one               A
                  Two Days and One                               50' Ⓡ                                                                         55' Ⓡ                                                                                                             05' Ⓡ                         05' Ⓡ
                                                                                                                                                                                                           2    1   18 Entertainment Weekly My Neighbor, Charles                                                      15' Ⓛ                                                                           2
                       Night                                              Battle Trip      00' Ⓡ                     00' Ⓡ                         Hello Counselor                                                                                                 Secrets of Wildlife           My Second Village                              25' Ⓡ                       25' Ⓡ
                                                                                                                                                                                                                       50' Ⓡ                                                                                            A Walk Around the
    11 10     3                                                                                Twilight Delight           Yu Huiyeol's                                                        11                                                                                                                                                     My only one                 My only one
                                                                                                                                                                      30' Ⓡ                                              A Song For You s5 00' Ⓡ                                                                          Neighborhood
                                         45' Ⓡ                                                                            Sketchbook
                                                                                                                                                                      My Lawyer, Mr. Joe 2                                                       Guerilla Date                                                                                  05' Ⓡ                       05' Ⓡ
                00' Ⓡ                         The Return of                                                                                                                                                                                                                                                                                             It’s My Life            Happy Together
                    Wang's Family              Superman          20' Ⓡ                                               20' Ⓡ                                                                                               10' Ⓡ
    12 11     4                                                                                                                                                                               12                                                                       15' Ⓡ
                                                                                 My Lawyer, Mr. Joe 2                                    Liver or Die                                                      3    2   19                KBS WORLD E-Today                                                                                                                                               3
                                                                                                                                                                      40' Ⓡ                                                                                                                     KBS WORLD E-Today
                                                                                                                                                                      My Lawyer, Mr. Joe 2                               20' Ⓡ                 20' Ⓡ                                           20' Ⓡ
                   10' Ⓡ
    1    12   5        Wang's Family     20' Ⓡ                                                                                                                                                1                           Grandma's Restaurant               My Lawyer, Mr. Joe 2                             Liver or Die
                                                                                                                                                                                                                                                                                                                                                40' Ⓡ
                                           Two Days and One      30' Ⓡ                     30' Ⓡ                                               30' Ⓡ                                                                       in Samcheong-dong
                                                                                                                                                                                                                                                                                                                                                        It’s My Life
                                                Night                Twilight Delight                       My only one                             My only one       50' Ⓡ
                                                                                                                                                                                                                                                                                                                                                15' Ⓡ
                                                                                           05' Ⓡ                                               05' Ⓡ                       My only one
                                                                                                                                                                                                                                                                                                                                                        It’s My Life
    2    13   6 15' Ⓡ                                                                                       My only one                             My only one                               2            4    3   20                          30' Ⓡ                  30' Ⓡ                  30' Ⓡ                   30' Ⓡ                                                                           4
                    Wang's Family                                                                                                                                     30' Ⓡ                                              35' Ⓡ                      Twilight Delight   Problem Child in House     Happy Together           The Return of
                                         45' Ⓡ                   45' Ⓡ                     45' Ⓡ                                               45' Ⓡ                       My only one                                       Hello Counselor                                                                                                                                40' Ⓡ
                                                                                                                                                                                                                                                                                                                            Superman
                                           Left-Handed Wife        Left-Handed Wife                       Left-Handed Wife                       Left-Handed Wife                                                                                                                                                                                                                Yu Huiyeol's
                                                                                                                                                                      10' Ⓡ                                                                                                                                                                     50' Ⓡ                            Sketchbook
A                                                                                                                                                                                                  A                                                                                                                                                    It’s My Life
                                         20' Ⓡ                                                                                                                        My Neighbor, Charles
    3    14   7                                                                                                                                                                               3
                   25' Ⓡ                 Grandma's Restaurant 25' Ⓡ                                                  25' Ⓡ                                                                                 5    4   21                                                                                                                          25' Ⓡ                                                 5
                       Wang's Family      in Samcheong-dong                      My Lawyer, Mr. Joe 2                                    Liver or Die                                                                                                                                                                                                   It’s My Life

                                                                                                                                                                      10' Ⓡ
                                                                                                                                                                           Guerilla Date
                                                                                                                                                                      20' Ⓡ                                    Drama Zone                          Entertainment Zone                       Documentary Zone                                Kids Zone                                News Zone
    4    15   8 30' Ⓡ                                                                                                                          30' Ⓡ                                          4
                                                                                                                                                                            Battle Trip
                                                                KBS WORLD News Today                                                                Yu Huiyeol's
                                                                                                                                                    Sketchbook
                   50' Ⓡ                 50' Ⓡ                   50' Ⓡ
                        Liver or Die         SEOUL In-Stars                                 KBS WORLD E-Today
                                                                 00' Ⓡ                     00' Ⓡ               00' Ⓛ
                                                                   Immortal Songs 2          A Song For You s5      Music Bank
                                                                                           20' Ⓡ
    5    16   9                                                                            Problem Child in House                                                                             5
                                         30' Ⓡ
                                             Hello Counselor                                                                                                          50' Ⓡ
                   55' Ⓡ                                                                                                                       55' Ⓡ                      The Return of
                        Liver or Die                                                                                                                Gag Concert             Superman

                                                                                                                     30' Ⓡ
    6    17 10                                                                                                         A Song For You s5                                                      6
                                                                 50' Ⓡ                                               50' Ⓡ
                                                                    Music Bank Best                                      Guerilla Date
                   00' Ⓛ
                                                                      KBS NEWS 7                                                               20' Ⓡ
                                                                                                                                                 Immortal Songs 2
                                                                                                                                                                                                                KBS World TV Advertising Rates
    7    18 11                                                                                                                                                        30' Ⓡ                   7
                                                                                                                                                                        Two Days and One                                  Broadcasting Time                                          Ads                             Ads Spot                    Rate                           Reference
                   40' Ⓡ                40' Ⓡ               40' Ⓡ                          40' Ⓡ                     40' Ⓡ
                                                                                                                                                                             Night
                   Entertainment Weekly My Neighbor, Charles Secrets of Wildlife             My Second Village         A Walk Around the
                                                                                                                         Neighborhood
                                                                                                                                                                                                                                                                                                                     15 seconds                USD 250

                   30' Ⓡ                                                                                                                                                                                                                                                                                             20 seconds                USD 300
                     A Song For You s5                                                                                                                                                                                           00:00-24:00                                                                                                                              Ads Spot to be inserted
                                         40' Ⓡ                                                                                                                                                                                                                                      TV Spot
    8    19 12                                Guerilla Date                                                          45' Ⓡ                                                                    8                                   (24 hours)                                                                                                                              between the programs
                                                                                                                                                                                                                                                                                                                     30 seconds                USD 375
                                                                                                                          Slow Shelter
                   50' Ⓡ                                                                                                                                                                                                                                                                                             60 seconds                USD 600
                                                                          It’s My Life
KBS WORLD PROFILE                                                                                                                             SALES CONTACT INFORMATION   30   31

http://kbsworld.co.kr

                                    Beyond TV!
                                          Rock the World!

Sales Contact Information

TV Channel Business
KBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 07334

Min-Ha Kang                    Deputy Director (Marketing)                        mhkang@kbs.co.kr                  +82 2 781 3621
Dong-Seol Geum                 Senior Channel Manager                             dsgeum@kbs.co.kr                  +82 2 781 3623

                                                                                                                                       24-HOUR FAMILY
Young-Mo Sung                  Senior Channel Manager                             sbg70@kbs.co.kr                   +82 2 781 3625
Hyun-Ki Kim                    Senior Channel Manager                             pdwriter@kbs.co.kr                +82 2 781 3637

Japan
KBS Japan, an affiliate of KBS, handles the distribution of KBS World in Japan.

                                                                                                                                       ENTERTAINMENT
Ho-Kyeong Lee                  KBS Japan                                          kbsjapan@kbs.co.kr                +81 3 3568 7791
KBS Japan (Shuzan Building 5th Floor, 5-5-13 Akasaka, Minato-Ku, Tokyo, 107-0052, JAPAN)

America
KBS America, an affiliate of KBS, handles the distribution of KBS World, TV right and videograms in the Americas.

                                                                                                                                       CHANNEL
Wha Chang                      KBS America                                        wchang@kbs-america.com +1 213 739 9651
KBS America (625 South Kingsley Drive 4th Floor Los Angeles, CA 90005, USA)

China

                                                                                                                                       KBS WORLD TV
KBS China, a representative office of KBS, handles the distribution of KBS World in China.

KBS China                       		                                                                                  +86 10 8591 1501
KBS China (T1-C-2102, Wangjing SOHO, Futong East of the Street, Chaoyang District, Beijing, 100102, China)

Global Ads

Han-Sol Lee                    Senior Manager                                     hansol0331@kbs.co.kr              +82 2 781 3691
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