JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
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JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 2021 EXHIBITOR PROSPECTUS IBSNEWYORK.COM
IBS NEW YORK – THE BEAUTY EXPERIENCE
JULY 25-26, 2O21 Virtual Day July 27, 2021
IBS New York attracts thousands of salon owners and beauty professionals from around the
world who are looking to find new brands, purchase innovative tools and products and learn from
top industry educators. With more than 100 years of industry success, IBS New York continues to
help companies like yours grow and gain brand impact.
At IBS New York, you’ll draw new clientele, strengthen your existing customer relationships and
extend your reach into the professional market. Every year, tens of thousands of hair stylists,
colorists, barbers, nail technicians, makeup artists, lash technicians and estheticians, who are eager
to enhance their techniques, attend the event. In 2019, 95% of attendees purchased products on the
show floor and 75% of them attended the show with the objective to purchase products and tools!
Attendees are incredibly loyal to IBS New York. More than half of the attendees have been attending
for 4+ years! 82% of those surveyed said the show meets their expectations and 70% would
recommend it to a colleague!
The 2021 event will be a hybrid of a physical show floor and a virtual event. Days 1 and 2 will be live at
the convention center and Day 3 will be held virtually. Your online page will have a Shop Now button
so attendees can easily purchase your products. The virtual Day 3 will be open to all attendees and
will be promoted to our full database of beauty professionals.
REACH
POWER
100+ YEARS RUNNING • 26,000 SALON OWNERS & MANAGERS ATTEND
Purchasing power — 85% of attendees directly
influence purchasing decisions for their salon
Exhibiting puts you on the fast-track to grow your business and increase your profits!
95%
Purchase Products at the Show
THEIR INTERESTS
80% Hair Care/Tools
69% Educational Training
THEIR JOBS THEIR BUSINESSES THEIR LOYALTY
(YEARS ATTENDED) 66% Hair Color/Tools
46% Owners & Managers 48% Full Service/
48% Cosmetics
Men’s Grooming Salons 61% More than 4 Years
38% Stylists & Colorists
45% Equipment/Furniture
32% Beauty Salon 19% 2-3 Years
8% Nail Techs 42% Men’s Grooming
6% Nail Salon 23% First Year
7% Makeup Artists/ 41% Nail Care & Tools
Estheticans 5% Day Spa
40%
82%
Skincare
8% Other 3% Cosmetology School
37% Apparel
Identify Products for Future Use and 34% Hair Extensions/Wigs
Listen to In-Booth Education
20% Business Tech/Software
STATISTICS FROM 2019 POST-SHOW SURVEY
TRENDING
IBS New York is at the forefront It’s your business — Nail it!
of groundbreaking beauty trends. Each year, IBS’ nail tech audience grows. In 2019,
more than 5,300 nail technicians attended the show
IBS is always on-trend and continuously draws new audiences. By offering top-notch
to perfect their craft and purchase the newest and
education and a look into the latest trends, IBS draws professionals from around the
most innovative nail tools. Plus, 40% of all attendees
world who want to improve their skills and purchase products and tools.
are interested in nail care and tools! Exhibiting at IBS
provides you with the chance to reach attendees with
New York City — The trendsetting purchasing power and reach your sales goals.
capital of the world
Each year, beauty professionals travel across the world to Incredible industry influence—
attend IBS New York. Top manufacturers and suppliers More than a century of leadership
schedule product launches, VIP parties and other events
IBS New York is presented by American Salon, one of
77%
during IBS New York, making that weekend very important
the most pivotal platforms in the industry. As a result,
for beauty gurus to be in New York City.
IBS receives extensive coverage and influence in the
of attendees professional beauty community through American
come to the Salon’s digital magazine, app and across social media
show to learn platforms — helping you reach over one million beauty
about new professionals. American Salon and IBS New York
trends
work in tandem to promote the show and draw new
attendees each year.
BUZZWORTHY
More than half of beauty professionals attend IBS New York because of the show’s reputation.
Here's What's Being Said Your access to top tier media
“Donna Bella Hair has been participating in IBS New York for over a decade.
IBS New York gains tremendous coverage from many of the top media in the
Each year IBS continues to set the bar in the industry by bringing in top
nation. Show Management collaborates with exhibitors to ensure they also
brands, stylists, and beauty influencers from all around the world. We have
been impressed with the offerings of continued education and have been
benefit from this exposure.
grateful to participate in on stage events and more. IBS New York has truly
made a staple in the beauty space of being one of the most impactful and
empowering shows. ”
TATIANA MIKULE, BRAND MANAGER, DONNA BELLA HAIR
“Fantastic show! There was an amazing amount of education offered in
classrooms, live stages and booth demos. The show was truly inspiring and
motivating!”
NIJEE ROBERTS, BEAUTY BUYER & ATTENDEE
“The IBS show always offers a diverse variety of education offerings, Reach thousands — IBS is engaged socially with
complimentary in most cases, for attendees. As a brand, it’s important to us over 1 million beauty professionals
that we offer education at shows where beauty professionals can learn our
We are continuously reaching more and more beauty professionals through
approach and about our products. Classes are always executed seamlessly,
platforms like Facebook and Instagram. Our exhibitors receive the exclusive
making it easy to produce and focus on the learning and connection with
students.” opportunity to be featured on our platforms and increase their industry influence.
JAMIE BROWN, — DIRECTOR OF EDUCATION, AMIKA
OPPORTUNITY
IBS New York offers a myriad of opportunities
to promote your products and build your business!
We want you to meet your objectives. A multitude of pre-show and at-show opportunities are available, all designed to
drive traffic to your booth, ensure brand awareness, promote your products and services and build your business! Our sales
executives are happy to work with you to customize packages to ensure you are getting the most out of these opportunities.
TAKE ADVANTAGE OF OUR
PHENOMENAL SOCIAL MEDIA
& DIGITAL OPPORTUNITIES!
SOCIAL MEDIA BEAUTY FOLLOW BECOME
TAKEOVER BLAST THE SIGNAGE A SPONSOR
ARE YOU USING Our exhibitors are offered max- IBS email blasts are one of the Sponsored signage is a phenom- IBS offers prominent sponsorships
THESE TOOLS imum exposure to over 1 million most efficient and popular ways enal way to get onsite exposure! that are a sure-fire way to get you
TO SET YOUR beauty professionals via our IBS to receive pre-show exposure. Exhibitors have several options brand recognition. Sponsorships
COMPANY APART social media pages. Exhibitors can Exhibitors can reach over 150,000 including door/window clings, include badge lanyards, bag spon-
FROM THE choose from several packages beauty professionals with a single registration banners and show sorship, registration sponsorship,
COMPETITION including Instagram and Facebook email blast! Email blasts give exhib- floor banners. Signage will get YOU PLUS many more! Sponsorships
AND DRIVE Posts, Instagram and Facebook itors the opportunity to grow their noticed and is a sure way to drive are an excellent way to expand
ATTENDEES TO Stories and Facebook Lives. profits and develop their business attendees to your booth! your reach beyond the booth!
YOUR BOOTH? with new clientele.
EDUCATE
More than half of attendees take educational classes
at the show, connect with them — teach a class!
TOP 5 ATTENDEE CLASS INTERESTS
1 HAIR CUTTING
& STYLING 2 HAIR
COLOR
IBS encourages attendees’ career growth through educational opportunities. Hair, lash, nail, makeup,
men’s grooming and business classes are offered, providing participants with the skills they need to grow
their business and increase their profits.
Classroom education allows YOU the opportunity to connect with attendees and educate them on your
products, techniques and services. Your class will be promoted in all marketing materials where the
3 BUSINESS &
SOCIAL MEDIA 4 MEN’S
GROOMING 5 MAKEUP APPLICATION
& NAIL CARE
Conference Program is presented. Hosting a class is a great way to build your brand and reach new
clientele. Space is limited and goes fast, so reserve your classroom immediately!
YOUR EXHIBITOR PACKAGE INCLUDES:
• Booth Space (10ˇx 10ˇ minimum) IBSNEWYORK.COM
• Standard Company Sign (7”x 44”)
• Two (2) chairs and one (1) 8ˇ table EDUCATION & INDUSTRY PARTNERS &
MARKETING INQUIRIES GENERAL INQUIRIES
• 8ˇ draped backwall and 3ˇdraped sidewall
NATASHA BHALLA LIZ HITCHCOCK
• Company listing in all show marketing
212.895.8259 203.895.8256
materials that feature an exhibitor list
nbhalla@questex.com lhitchcock@questex.com
including IBSnewyork.com
SUCCESS
GROW YOUR BRAND & BUILD YOUR BUSINESS
AT THE 2O21 SHOWS
NEW YORK JULY 25-26 I LAS VEGAS JUNE 20-21
Virtual Day: July 27, 2021 Virtual Day: June 22, 2021
PRESENTED BY CO-LOCATED WITH
IBSNEWYORK.COM
EDUCATION & INDUSTRY PARTNERS &
MARKETING INQUIRIES GENERAL INQUIRIES
NATASHA BHALLA LIZ HITCHCOCK
212.895.8259 203.895.8256
nbhalla@questex.com lhitchcock@questex.com
©2020 QUESTEX LLC. ALL RIGHTS RESERVED.
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