IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet

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IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
I N T E R N AT I O N A L

                                  n. 26
www.iloveparquet.com

                                      May 2021

       IT ALL BEGAN
       WITH A PIECE
       OF WOOD…
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
2   3
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
I N T E R N AT I O N A L

 www.iloveparquet.com
                                    n. 26
                                        May 2021

        IT ALL BEGAN
        WITH A PIECE
        OF WOOD…
                                                    Contents
                                                    9   Editorial - Federica Fiorellini
                                                    10 Agenda - Davide Vernich
COVER BY                                            16 NewsRoom - Davide Vernich
Original Parquet
originalparquet.com                                 22 A new living concept - Francesca Ferrari
                                                    26 Oh my wood! - Tito Franceschini
                                                    28 Copperwood House - Francesca Ferrari
Editor                                              34 Discovering timber: Walnut - Gianni Cantarutti
4PUNTOZERO Srl
Via Console Marcello 8 - Milano
Tel. +39 02 39265461
                                                    38 Showcase | Maxi size parquet
Fax +39 02 45497579
info@4puntozero.it                                  42 Tell it to the moon - Fabio Braga
Editor in chief                                     48 New Real Wood campaign: from the Pilot to
Federica Fiorellini
fiorellini@4puntozero.it
                                                       the First Phase - By FEP

Editor                                              50 Chimiver and its commitment to the
Davide Vernich                                         environment
vernich@4puntozero.it

Editorial staff
                                                    52 From the market: ready for summer!
Anna Baroni, Franco Bulian, Tito
Franceschini, Eleonora Mazzola,
Chiara Merlini, Clara Peretti

Art Direction
Cremonesi & Co Srl
info@robertocremonesi.it

Layout
Giuliana Garlaschelli
garlaschelli@robertocremonesi.it

Advertisement Director
Luciano Dorini
dorini@4puntozero.it

Accounting and Administration
Lara Papetti
lara@4puntozero.it

Secretariat
Jacqueline Davis
info@4puntozero.it

4puntozero srl, the authorised processor
of data of those receiving this publication,
points out that the purposes of such
processing make it possible for this
magazine and/or others it publishes to
be sent which is to facilitate the update
of technical information. Copyright for
all material published in I Love Parquet

                                                        22                                          28
International remains with 4puntozero srl

Supplement to I LOVE PARQUET
Magazine N. 44, April 2021
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
ILOVEPARQUET EDITORIAL

                 LET ME TELL YOU A
                 STORY IT ALL BEGAN
                 WITH A PIECE
                 OF WOOD
                                                        Since the first issue of I Love          the health of the Earth and the
                                                        Parquet a lot has changed.               health of mankind are inseparable.
                                                        I think it is still essential to offer   I think that today we have to tell the
                                                        technical content and a ‘feast for       story of parquet as a product which
                                                        the eyes’, as well as encouraging        is reassuring and safe.
                                                        community spirit and creating            We have to know how to say, like
                                                        connections.                             the FEP did in its last campaign,
                                                        However, today we have to do it          that everything made of wood
                                                        differently, adapting the narrative      is a ‘storage tank’ for CO2, that
                                                        to the new normality. The new            parquet (potentially) has a very low
                                                        normal has meant that here we            impact on climate change and is
                                                        spend more time at home, we              completely recyclable. That it is
                                                        have rediscovered the value of time      hygienic and antiallergenic, hard-
                 “Aren’t you fed up of talking about    and we have learned to separate          wearing and economical.
                 wood?”, our readers will say.          what counts from what is not really      A sustainable product is not a poor
                 The answer is no. This is the stuff    important and to choose products         copy of a non-sustainable one, but,
                 we love, we know about, we have        which guarantee loyalty, safety and      on the contrary, is aesthetically
                 chosen to talk about in the pages of   sustainability.                          stronger and more pleasing.
                 this journal (for eight years).         Because we have understood that         And even more poetic.

IMPRESSION
Rovere Eranthe
woodco.it

                                                                           7
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
AGENDA
                                              DOUBLE                             wood flooring. Coverings
                                              OPPORTUNITIES                      is the largest international
                                              Registration is now open           tile and stone exhibition
                                              for the 2021 NWFA Wood             and conference in North
                                              Flooring Expo, being held july     America. Both shows offer
                                              7-9 in Orlando, Florida, at the    hundreds of exhibitors on the
                                              Orlando Convention Center.         show floor and numerous
                                              This year, NWFA and the            educational opportunities to
                                              Coverings international tile and   enhance attendees’ industry
                                              stone exhibition organizers are    knowledge.
                                              co-locating to simultaneously      NWFA’s Wood Flooring Expo
         Orlando Convention Center            bring attendees the NWFA’s         will be held in the Orlando
                   Orlando, Florida           2021 Wood Flooring Expo and        Convention Center South Hall.
                          7 - 9 july 2021     Coverings 2021.                    Coverings 2021 will be held in
          nwfaexpo.org / coverings.com        The NWFA Wood Flooring             the North Hall. Attendees who
                                              Expo is the largest tradeshow      register for either event will
                                              and conference worldwide           have access to both exhibit
                                              dedicated exclusively to real      halls.

                                              SALONE DEL                         Council of Ministers and
                                              MOBILE IS BACK                     subsequently to all the Italian
                                                                                 national and the territorial
                                                                                 institutions, and shared with
                                                                                 our long-term partner Fiera
                                                                                 Milano - will be entrusted
                                                                                 to and coordinated by an
                                                                                 internationally -renowned
                                                                                 curator and will strive to
                                                                                 bolster links, relationships
                                                                                 and concrete activities with
             Salone del Mobile 2021           An innovative, iconic and          the financial and social fabric
                 Fiera Milano - Rho (Milan)   unique edition. The fifty-ninth    that recognises the centrality
                  5 - 10 september 2021       edition of the Salone del          and importance of the Salone
                          salonemilano.it     Mobile.Milano will be held         del Mobile.Milano.
                                              from 5th to 10th september         The Salone, which is open
                                              2021. It will be an all-new        to all exhibiting international
                                              event, focused on promoting        and Italian companies, will be
                                              the companies’ latest              held at Rho Fiera Milano, and
                                              products, technologies and         will feature exhibitions and
                                              projects. It will pick up “the     thematic events integrated
                                              threads” of a conversation         with products and novelties
                                              interrupted in person, whilst      of the last 18 months, which
                                              leaving relationships and          will dialogue with the all-new
                                              contact with the market,           digital platform shortly to be
                                              professionals, clients and         unveiled. All the prevention
                                              fans in their own right intact.    and safety directives and
                                              The plan for the 2021 event -      ordinances regulating trade
                                              which was initially announced      fairs will be observed and
                                              to the Presidency of the           adhered to.

                                                  8                                                                9
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
AGENDA
                                                ALL THE LATEST                  for exhibitors and visitors
                                                SURFACE                         which will offer in-depth
                                                TRENDS                          analysis of topics of interest
                                                The countdown has               to architects in collaboration
                                                officially begun to             with some of Italy´s most
                                                Superfaces, the new multi-      important architecture
                                                sector exhibition organised     firms.
                                                by Italian Exhibition Group     Aimed at an audience
                                                and devoted to the world of     of architects, retailers,
                       Superfaces 2021          surfaces for interior design,   distributors and contractors,
                Rimini Expo Centre - Rimini     architecture and contract       Superfaces is intended as
           29 september - 2 october 2021        furnishing to be held           a marketplace for resilient
                         en.superfaces.it       from 29 September to 2          surfaces, vinyl, resin and
                                                October 2021 in the Rimini      concrete, wood and natural
                                                Exhibition Centre. The
                                                run-up to the show will be
                                                                                fibres, and in general all
                                                                                latest-generation solutions
                                                                                                                           Your best profile.
                                                accompanied by a series of      produced using innovative
                                                branded content initiatives     processes or new
                                                and webinars, a road map        combinations of materials.
                                                created by Superfaces

                                                HOW WILL WE                     growing delegation from
                                                LIVE TOGETHER?                  Africa, Latin America and
                                                Open to the public from         Asia and with a wide
                                                Saturday 22 may through         female representation. The
                                                Sunday 21 november              event is organized into five
                                                2021 at the Giardini,           scales, three are exhibited
                                                the Arsenale, and Forte         in the Arsenale and two in
                                                Marghera, the 17th              the Central Pavilion: Among
                                                International Architecture      Diverse Beings, As New
          Biennale Architettura 2021            Exhibition titled “How          Households, As Emerging
         Giardini, Arsenale, Forte Marghera -   will we live together?”         Communities, Across
                                     Venezia    iscurated by Hashim             Borders, As One Planet.
              22 may - 21 november 2021         Sarkis and organized by         A part of the exhibition is
                              labiennale.org    La Biennale di Venezia.         titled “How will we play
                                                The preview will be held        together?”, a contribution
                                                on 20 and 21 may, the           by 5 international
                                                inauguration ceremony will      participating architects who
                                                take place on saturday 22       have designed a project
                                                may 2021.                       dedicated to children’s
                                                The international exhibition
                                                includes 112 participants
                                                                                play, on exhibit at Forte
                                                                                Marghera and open to the
                                                                                                                 Technical profiles for finishing
                                                from 46 countries, with a       public.
                                                                                                                 flooring and coverings

                                                                                                                 www.dechecchiluciano.com
                                                                                                                 www.unydeco.com

                                                    10
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
AGENDA
                                         AUTUMN EDITION                   the sector, but will also be
                                         Italy’s leading construction     essential for dealing with
                                         industry trade show, the         the health emergency with
                                         top event for understanding      the necessary instruments
                                         and interpreting market          and treatment.
                                         expectations, is moving          MADE expo, which for the
                                         from march to november.          first time will be organized
                                         It will be held from 22nd        directly by Fiera Milano,
                                         to 25th november 2021            through the company
                                         at Fiera Milano (Rho), just      Made Eventi Srl, owned
                                         eight months later than its      by Fiera Milano (60%) and
                                         original date, hoping that       FederlegnoArredo Eventi
                                         the shift to november will       (40%), is focusing on
                                         be enough to overcome            november to express the
                                         the pandemic and truly           full potential of building
                                         represent a global restart.      sector well represented by
                                         The construction sector          the leading international
                                         already represents the           trade show, and to
                                         key to the revival of the        give voice to a building
              MADE expo 2021             economy, and this period         community represented
            Fiera Milano - Rho (Milan)   of time will not only allow      in Italy by over 700.000
               22 - 25 november 2021     for the consolidation of the     companies and more than
                         madeexpo.it     positive growth trend of         1.000.000 employees.

                                         COUNTDOWN                        and relevance.
                                         With eight months to go          “We will present trends,
                                         until Domotex 2022, it           innovations and lifestyle
                                         is already apparent that         in a decentralized way
                                         the 33rd edition of the          in the respective display
                                         world’s most important           areas - says Sonia Wedell-
                                         trade show for carpets           Castellano, global director
                                         and floor coverings will be      Domotex, Deutsche
                                         a strong and innovative          Messe AG, Hannover -.
                  Domotex 2022           event. Domotex will feature      Exhibitors and attendees
         Deutsche Messe - Hannover       several innovations from         can look forward to many
               13 - 16 january 2022      january 13 to 16: a modern       innovative ideas. They
                        domotex.de       and optimized design of          can discover trends and
                                         the two newly introduced         innovations that will shape
                                         Domotex labels “Carpets          tomorrow’s business. We
                                         & Rugs” and “Floor &             are particularly pleased with
                                         Wall” as well as an adapted      market-relevant exhibitors
                                         hall structure will facilitate   that we have been able
                                         orientation. The expanded        to ‘reconquer’ for the
                                         range of products and            upcoming event. Being able
                                         services increases               to meet the entire flooring
                                         efficiency. In addition,         industry face-to-face again
                                         Domotex focuses even             in Hannover in January
                                         more on application and          2022 is a real highlight after
                                         special formats tailored to      the long pandemic! This
                                         specific target groups that      makes the preparations
                                         increase for atmosphere          even more fun”.

                                             12                                                            13
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
ILOVEPARQUET

NEWSROOM        EUROPEAN PARQUET MARKETS ARE FACING DIFFICULT RAW
                MATERIALS SUPPLY CONDITIONS                                                                                    OUR BESTSELLERS -
                                                                                                                               SIMPLY STUNNING
            The Board of Directors of the European Federation of the Parquet industry met virtually and discussed
            amongst others the parquet situation on the European markets.
            The European parquet markets had generally slowly started the year with stable to slightly increasing
            consumption in January and February. This positive trend is now accelerating in March and April, still driven
            by renovation. The provisional results for the first quarter indicate increasing parquet consumption in all
            countries but Spain. These positive developments are nevertheless tempered by the issue of tight supplies
            of raw materials and their significantly increasing costs. This phenomenon does not only concern wood and
            wood-based products but also glues, lacquers, packaging, etc.

                                                                                                                                          Customized, natural and easy to care for -
            AUSTRIA                              GERMANY                               SPAIN
                                                                                                                                       the veneered skirting board on spruce wood
            The Austrian parquet market is
            performing well (+10% for the
                                                 January and February have been
                                                 quiet months on the German
                                                                                       The Spanish market for parquet
                                                                                       slightly declined (-2%) during
                                                                                                                            is the ideal companion for your elegant wooden floor.
            1st quarter 2021 compared to the     parquet market due to the             the first quarter of 2021 but is
            same period in 2020), although       closure of DIY shops in most          improving in April. Nevertheless,
            there are worries regarding the
            shortages and increasing costs of
                                                 of the Landers. Nevertheless,
                                                 the situation has improved in
                                                                                       forecasts are not that optimistic
                                                                                       and raw material is also here
                                                                                                                                                              www.pedross.com
            all raw materials.                   March and is now booming in           problematic with shortages and
                                                 April. Renovation is still driving    high costs.
                                                 the positive trend while, as
                                                 throughout Europe and beyond,
            BALTIC STATES                        availability and costs of raw
            Baltic countries’ parquet markets    materials are an issue.               SWEDEN
            rose by 3 to 5% during the first                                           Parquet consumption increased
            quarter of the current year.                                               by 3 to 5% during the first
                                                                                       quarter 2021 compared to the
                                                 ITALY                                 first quarter 2019. Renovation
                                                 Italian consumption of parquet        is still supporting the Swedish
            BENELUX                              has been stable at the very           market for parquet although raw
            Parquet consumption on Benelux       beginning of 2021 and is now          materials costs are staggering and
            markets has increased by 3%          increasing in March-April.            could have a negative impact in
            compared to the 1st quarter 2019,    Forecasts from September to           the future.
            and order books are full for the     the end of the year are pretty
            coming months.                       optimistic thanks to construction
                                                 and renovation activities.
                                                 However, costs of raw materials       SWITZERLAND
                                                 are significantly rising.             The long-awaited increase of the
            FRANCE                                                                     renovation rate and use of wood
            Compared to the first three                                                in renovation is now taking place,
            months of 2019, parquet                                                    supporting the Swiss parquet
            consumption rose by 3 to 5%          NORDIC CLUSTER                        market which rose by 3 to 5%
            during the first quarter 2021. The   The Norwegian parquet market          during the three first months of
            French parquet market is stable to   continues to benefit from the high    2021 and compared to the 1st
            increasing despite tight supplies    renovation rate while the Finnish     quarter 2019. The question is
            of raw materials, especially wood,   market is catching up. All in all,    whether this positive trend is
            which could hamper this positive     the Nordic cluster is showing an      sustainable in time. Issues of raw
            evolution in the coming months.      increase by 3 to 5% for the first     materials availability and costs
                                                 quarter 2021 compared to the          concern specifically HDF and
                                                 same period in 2019.                  other wood-based panels.

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IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
ILOVEPARQUET                                                                                                 www.progressprofiles.com

                                                                                                            Maximum flexibility,                                                                        Exterior finishing details.
NEWSROOM
                                                                                                          protection, safety, indoors                                                                    It protects and enhances.
                BAUWERK: SUCCESSION
                PLANNING FOR CEO KLAUS
                                                           administration and has gained
                                                           international professional experience in
                                                                                                                and outdoors.
                BRAMMERTZ                                  various companies. He has held senior
                The longtime CEO of Bauwerk Group,         sales, marketing- and general executive
                Klaus Brammertz, will hand over his        positions at Bally, Swarovski and for 11
                responsibilities to Patrick Hardy at the   years at Victorinox, where he has been
                                                                                                           NTED
                end of 2021 and take up his seat in the    a member of the Executive Board for 3       PATE
                Board of Directors of Bauwerk Group.       years as Chief Sales Officer.
                Simultaneously with the handover,          Klaus Brammertz on his 12 years
                                                           as CEO: “It was a great privilege
                                                           to accompany the group in its
                                                           development as Europe’s leading
                                                           developer, producer and supplier            PRODESO® MEMBRANE                                                                                                  PROTERRACE
                                                           of parquet floors in the premium                 SYSTEM                                                                                                          SYSTEM
                                                           segment. Navigating the company
                                                           and its employees through the              PRODESO® MEMBRANE SYSTEM is an uncoupling and waterproofing                                     PROTERRACE SYSTEM is an innovative system for terraces and
                                                           strategically and structurally             system for problematic substrates, balconies, terraces and horizontal                           balconies projected by Progress Profiles to protect the edges of the
                                                           required adaptations in production,        surfaces of any dimension. Thanks PRODESO® MEMBRANE SYSTEM is                                   tiles, the screed from water infiltrations and to allow a correct outflow
                                                           supply chain and shared services as        possible not to make fractional/expansion joints in the screed before the                       of water. A complete and articulated range of multi-functional perimeter
                he will take up his seat in the highest    well as the expansion of our location      laying of tiles and natural stones, if the screed has already been cut it is                    profiles, in powder varnished aluminium, in the shades white, gray,
                organ of the Bauwerk Group as a            in Croatia was challenging, but I          possible to lay the tiles on the existing joints. There are many advantages                     anthracite gray, dark brown, corten (on request beige) and stainless
                member of the board of directors, thus     have always enjoyed it. I would like       to use the system of Progress Profiles, which gives the utmost laying                           steel, which replace the ceramic “L corner pieces” and the thresholds
                continuing to make his knowledge and       to thank all our employees for their       flexibility, floor protection and long-time guarantee indoors and outdoors.                     in marble. The profiles are equipped with a punched flange, which
                rich experience available to the Group.    great cooperation and ask them             Time saving: installation time are drastically reduced. Membrane, tile                          guarantees a perfect grip with the adhesive, a vertical side that protects
                The designated successor Patrick           to welcome Patrick Hardy and to            installation and grouting can be completed in the same day.                                     the screed from water infiltration and covers the edge of the flooring.
                Hardy, Swiss and Dutch citizen,            support him in a proven manner.”           Versatile: it can be used on any supports, both indoor and outdoor.                             The Drain version is completed with an innovative drip-guard and holes
                holds a master’s degree in business                                                   Waterproofing: it guarantees the laying of any floor and the waterproofing                      that allow the outflow of infiltered water between profile and tiles. A
                                                                                                      of the substrate in overlapping too, or for cracked and not perfectly                           system of excellence to enhance and protect exterior environments and
                                                                                                      cured supports with possible vapour pressure.                                                   restore full liveability, in ideal continuity with the interiors.

                                                                                                                                                                                                            EN   TED                         EN      TED
                                                                                                                                                                                                        PAT                              PAT

                                               UNILIN ADDS PRESSED BEVEL TECHNOLOGY                   UNCOUPLING                WATERPROOFING        VAPOUR MANAGEMENT   LOAD DISTRIBUTION                PROTERRACE
                                                                                                                                                                                                          DRAIN DRIP
                                                                                                                                                                                                                                             PROTERRACE
                                                                                                                                                                                                                                              ECO DRIP
                                                                                                                                                                                                                                                                                    PROTERRACE
                                                                                                                                                                                                                                                                                     DRAIN FDP
                                                                                                                                                                                                                                                                                                                    PROTERRACE
                                                                                                                                                                                                                                                                                                                       PCG
                                               TO LICENSING PROGRAM
                                               Unilin Technologies introduces its patented
                                                                                                        PRODESO® MEMBRANE                         PROBAND 150                ROLLER
                                               Pressed Bevel Technology for resilient flooring to
                                                                                                                                                                                                           PROTERRACE                        PROTERRACE                             PROTERRACE                      PROTERRACE
                                               its licensing base.                                                                                                                                             PCJ                              ECO                                     PC                             PTER

                                               With this technology, the edges of a resilient
                                               flooring panel are pressed downwards into a
                                               bevel, making sure the decor layer and texture
                                               of the board continue until the deepest point                                                                                                             JOINTS                  END CAPS                          EXTERNAL CORNERS                        INTERNAL CORNERS
                                               of the bevel. This technology, on which Unilin
                                               Technologies already started filing patents more        PROBAND              PROMEMBRANE           PROBAND BU        PREWELDED ELASTIC                 EMBOSSED                                                                EMBOSSED
                                                                                                       KOLL                 KOLL                                    CORNERS                           COLOURS                                                                 ON DEMAND

                                               than ten years ago, enhances the appearance of                                                                                                                       White RAL 9010   Grey RAL 7038    Anthracite Grey                     Beige RAL 1019   Corten       Dark Brown
                                                                                                                                                                                                                                                                                                                        RAL 8019

                                               resilient flooring to be even closer to real wood                                                                                                      SEMIGLOSSY

                                               than ever before.                                                                                                                                      ON DEMAND

                                                                                                                                                                                                                    White RAL 9010   Grey RAL 7038    Dark Brown        Beige RAL 1019
                                                                                                                                                                                                                                                      RAL 8019

                                                                                                       Progress Profiles SpA                                             GET IT ON       GET IT ON            Erhältlich bei
                                                                                                       Azienda certificata UNI EN ISO 9001:2015

                                             16                                                                                                                                                  17
IT ALL BEGAN WITH A PIECE OF WOOD - n. 26 INTERNATIONAL - I Love Parquet
pidiprogetto
 ILOVEPARQUET

NEWSROOM        MAPEI TECHNOLOGY USED
                FOR EMERGENCY’S SPECIALIST
                PAEDIATRIC SURGERY CENTRE IN
                UGANDA
                Emergency’s specialist paediatric
                surgery centre in Entebbe, Uganda,
                has begun taking in young patients
                and will set the benchmark for surgical
                needs of the children of the entire
                continent of Africa. Thanks to its ability
                to give shape to ideas through the
                innovative nature of its own products,
                Mapei (a partner in the project) helped
                make this “scandalously wonderful”
                hospital in the heart of Africa more
                sustainable and faithful to local
                building tradition, just as Gino Strada
                wanted. The building was designed
                and developed by Renzo Piano in              REFOREST THE PLANET, RETIMBER THE
                partnership with TAMassociati.               CITIES
                Mapei developed an innovative                Professor Hans-Joachim Schellnhuber of
                system to adapt the traditional              the Potsdam-Institute for Climate Impact
                ‘rammed earth’ construction                  Research in Germany last 8 April delivered
                technique to the hospital’s needs.           a powerful climate change message
                This method uses clay and earth to           backing the use of more wood in the built
                provide sufficient heat inertia to keep      environment.
                the building’ temperature and humidity       Speaking to his theme - “Reforest
                levels constant.                             the planet, retimber the cities” - Prof
                Made from special latest-generation          Schellnhuber stated: «We need to create
                binders resulting from three years’          an alternative carbon sink and wood
                research and experimental tests              construction is the perfect answer. We can
                carried out in conjunction with              turn the timber into construction material
                Emergency’s technical staff, this            in the built environment, recycle most of
                technology made it possible to               the wood [...] you have cascade utilisation
                                                             and immediately replant the trees that you
                                                             have taken away and even increase the
                                                             forest area, then you have what I call the
                                                             ‘Forestry- Construction Pump’».
                                                             Prof Schellnhuber is acknowledged
                                                             as being the mastermind behind the
                                                             Commission President’s initiative for a
                                                             New European Bauhaus.
                                                             Mrs Ruth Reichstein of the European
                                                             Commission made it clear that: «The
                                                             President of the European Commission
                construct the hospital’s walls               has become a huge fan of building in wood
                sustainably while, at the same time,         and is delighted to see the New European
                guaranteeing versatility and durability.     Bauhaus conversation growing every day.
                The use of such a widely available           It is a project of hope, a project of recovery.
                material as clay reduced the project’s       Within it, renovation can be as valuable and
                environmental impact and fitted in           beautiful as new construction. With this                         Wooden solutions for outdoor flooring and cladding.
                with local tradition.                        in mind, let us turn our cities into urban
                                                             forests.».
                                                                                                                              A world of quality and natural design.

                                                                                                                                        www.ravaiolilegnami.com
                                                     18                                                                                                                  19
ILOVEPARQUET                                 PROJECTS

         A NEW
         LIVING
                    In the heart of
                    the Dolomites,
                    a five-star offer
                    in the name of
                    luxury, which has

       CONCEPT
                    been enriched
                    with a Penthouse
                    of over 160
                    square meters
                    FRANCESCA FERRARI

               20                       21
ILOVEPARQUET                                                                                                                      PROJECTS

     Located in the heart of the            you to experience nature and the        in this case by refined chromatic
     Dolomites, in the San Cassiano in      surrounding landscape even when         games: in the rooms, in fact,
     Alta Badia, the Rosa Alpina Hotel &    you are inside.                         prevails the white color, in contrast
     Spa is part of The Leading Hotels of   Vudafieri-Saverino Partners have        with the wood and with the peaceful
     the World and boasts a 3 Michelin      carried out a reinterpretation          but intense shades of green.
     Star restaurant and a large SPA area   of tradition, putting in place an       The floor is a splendid larch parquet,
     renovated in 2018.                     elegant mix between the location’s      which infuses warmth and a feeling
     A five-star offer in the name of       identity, traditional materials and     of well-being and peace to all
     luxury, which has been enriched        contemporary design elements. The       environments.
     with a Penthouse of over 160           design objects give a touch of colour
     square meters, whose interior          and sophisticated elegance to rooms
     design project bears the studio’s      dominated by wood and traditional
     signature Milanese Vudafieri-          materials used in mountain building
     Saverino Partners.                     construction.
                                                                                       PLAN
     The property is located on the 4th                                                • PROJECT: Vudafieri-
     floor of the Engelstrakt wing and      THE PRIVATE WELLNESS AREA                    Saverino Partners, Tiziano
     consists of three suites, a large      The pride of the new penthouse               Vudafieri and Claudio
     living room with windows facing        is the private wellness area that            Saverino
     the mountain, a fireplace, a bar       directly overlooks the mountain            • DESIGN TEAM: Thomas
     and a kitchenette. Open spaces         views, for a unique experience that          Pedrazzini, Sabrina Sala
     and bright, which thanks to the        satisfies body and spirit. An oasis        • PHOTO: Alex Filz
     extraordinary view of the majestic     of tranquility in which contemporary
     peaks of the Dolomites, allow          references are not lacking, given

                                                        22                                                                   23
QUADRASTUDIO

               For lovers of elegant, classic and refined environments,
               Original Parquet has created the "European Walnut"
               collection.
               For the realization of its floors Original Parquet uses
               the precious wood of European walnut, recognized as
               one of the best ever for quality, strength and ease
               of processing. A strong grain, chromaticity and color
               differences make the European walnut a wood able
               to surprise and fascinate beyond the confines of time.
               Thanks to its elegance and the particular pattern of
               the veins, highlighted by the natural finishes studied
               by Original Parquet, the European walnut floors
               become a real furnishing element able to enhance any
               environment.

                                                                          HQ - FACTORY via Dell’Artigianato 18
                                                                             SHOWROOM via Del Lavoro 4
                                                                               48011 Alfonsine (RA) - Italy
                       www.originalparquet.com                                    ph. +39.0544.80696

                                       24                                 25
ANIMAL FARM
                                       OH MY

                         WOOD!
                                                                                                                                                          The Whale Cabinet
                                                                                                                                                          In collaboration with cabinet maker Martin
                                                                                                                                                          Altwegg, Design studio David Ericsson
                                                                                                                                                          designed the ‘Whale Cabinet’ for the Swedish
                                                                                             Monkey, mini                                                 manufacturer Friends Of Wood. The cabinet
                                                                                             Kay Bojesen’s family is growing, and the familiar            is constructed in birch wood and has hand

                                   Animal Farm
                                                                                             Kay Bojesen Monkey, first produced in 1951,                  paintings of whales on a very strong cotton
                                                                                             now also comes in a tiny 10-cm version. The                  aquarelle paper.
                                                                                             Monkey is manufactured from plantation teak and              davidericsson.se
                                                                                             limba wood. Despite its size, the little Monkey, of
                                                                                             course, has just as much charisma and charm as
                                                                                             its older siblings in Kay Bojesen’s troupe.
                                                                                             kaybojesen-denmark.com
                                               Sending Cow
                                               The collection is called ‘Sending Animals’
                                               and designed by Marcantonio Raimondi
                                               Malerba, here quoted: “Animals and their
                                               shapes has a great attraction for me. It
                                               is an ancestral , ancient call to our inner
                                               instinct and to the nature. I always try
                                               to investigate the relationship between
                                               mans and nature, searching the syntheses
                                               talking about our attitudes and suggesting
                                               eccentric dynamics”.
                                               Sending animals collection is made from
                                               wooden shipping crates.
                                               seletti.it

                        Ugo
 Ugo is a bench designed by
 Paolo Salvadè for the brand
   Riva 1920. From the iconic
 shape and loosely based on
   the dog Dachshund, a fun
  way to get the local living or
unconventional. Derived from
    a cedar trunk worked and
 shaped in the form of a dog,
the bench Ugo characterizes
   ironically any environment,
       becoming protagonist.
                  riva1920.it
                                                                                                                                                                  L’Oiseau
                                                                                                                                                                  An avian figure of archaic simplicity, is reminiscent
                                                                                                                                                                  of the unpretentious artefacts of Nordic folk art.
                                                                                                                                                                  Its sleek form attractively enriches contemporary
                                                   Eames Elephant                                                                                                 interiors without the cuteness or even tackiness
                                                                                                                                                                  so commonly associated with animal figures.
                                                   Whether as an indoor-outdoor toy                                                          Big Bird             L’Oiseau (Ronan & Erwan Bouroullec, 2011) is
                                                   or simply as an attractive object, the                   Created by the illustrator and designer Isidro
                                                   friendly Eames Elephant (1945) by                                                                              available as a wooden bird made of milled maple
                                                                                                      Ferrer and built using a traditional craft technique
                                                   Charles and Ray Eames will bring                                                                               and sanded to a smooth finish, or as a ceramic
                                                                                                       called vareta, Big Bird is a masterly feat of wood
                                                   delight to children and parents alike.                                                                         figure in a choice of colours.
                                                                                                     craftsmanship. While light radiates from Big Bird’s
                                                   vitra.com                                        wooden plumage, a wood veneer globe hangs from                vitra.com
                                                                                                                   its beak, like a ball of glowing nectar.
                                                                                                                                        lzf-lamps.com

                                        26                                                                                                             27
ILOVEPARQUET                         PROJECTS/2

               COPPERWOOD
                                 Indiana: a family
                                   of four seeking
                                        an energy
                                efficient, modest,
                                modern dwelling.

                     HOUSE
                              Thermally modified
                              American ash is the
                               protagonist of the
                                            project
                                   FRANCESCA FERRARI

                28       29
ILOVEPARQUET                                                                                                        PROJECTS

The site’s name, originated by the
owner’s son, was inspired by the
color of the surrounding woods and
landscape; an untouched natural
site adjacent to farmland and
bustling with wildlife, but itself not
ideal for agriculture. Ultimately, the
design solution was a balance of
the unique site opportunities paired
with the owner’s simple lifestyle
needs and love of travel.
Of the 20 acres, about 3 were
available for construction, with
much of the remaining acreage
wetlands. Of those 3 acres, an
abandoned pipeline intersected
from northwest to southeast,
helping to further narrow and refine
the possible locations and design
concepts.
The architects, HAUS, chose
to specify thermally modified
American ash for the exterior walls
of the house.
The owner of the house chose not
to protect the thermally modified
material through oils or lacquer and
instead let the material naturally
weather into a darker grey. HAUS
were set on detailing the wall
as a rain screen system, and
Woodhaven, who supplied the
timber, offered a clip/furring system
supporting that approach, allowing
water to drain out of the wall cavity.
In the Indiana climate, the architects
expect the material to last about 25
years.

IN & OUT
The exterior materials are continued     AMERICAN HARDWOOD EXPORT COUNCIL
through the interior to the bedroom      The American Hardwood Export Council (AHEC) is the leading
wings and the stair wall cladding        international trade association for the American hardwood
and, although the interior has           industry, representing the committed exporters among hardwood
                                         companies, who now market and sell their products in significant
lightened somewhat, remains
                                         volumes all around the world. For more than 30 years, AHEC has
true to the thermally treated ash’s
                                         been at the forefront of international wood promotion, successfully
original base colour.                    building a distinctive and creative brand for American hardwoods.
“The external use of thermally           By recognizing the key role design plays in the successful and
modified American hardwoods is           innovative use of hardwoods AHEC helps the American hardwood
growing significantly year on year       industry develop new opportunities by building a rapport with
not just in Europe but around the        the global design community. In Europe AHEC is renowned for
world, including in the USA, as this     its imaginative and ambitious collaborations with architects and
project demonstrates. Thermal            designers to highlight the potential and inspire more use of these
modification (TMT) turns non-            sustainable materials.
                                         americanhardwood.org
durable hardwoods such as ash and
tulipwood into durable materials

                                                   30                                                          31
ILOVEPARQUET                                       PROJECTS/2

that don’t decay or deteriorate in
outdoor use. Architects therefore
have a sustainable timber option
that ages well, without finishing,
and provides increased stability in
use. The latter fact, together with
the rich darkening of the wood
means that TMT hardwoods are
also being used internally as well
as externally as HAUS Architects
have done in this striking dwelling in
Indiana.”, David Venables, AHEC’s
European Director.

THE DESIRE FOR LIGHT
The architects, HAUS, wanted
to design the spaces for passive
solar with an east-west primary
orientation, but this was counter
to the angled pipeline. Ultimately
the pipeline became a major driver
of the design concept, resulting
in an offset series of bars forming
bedroom wing, living wing, and
garage wing – each perpendicular
to the other forming a z-layout.
Each component steps with the
angle while maintaining the desired
solar orientation and orthogonal
relationships, which also happened
to work perfectly for desired views
and site access.
It was no problem achieving
abundant natural light to the primary
living spaces and bedrooms, but we
also wanted a nice quality of light
in the lower level, which includes
a partial walk-out to the south. The
desire for more light led to a north-
facing light-well garden on the entry
side of home, which then led to the
idea for the covered bridge feature.

   PLAN
   • Architect: HAUS
     Architecture + WERK |
     Building Modern
   • Wood species: Thermally
     modified American ash
   • Photographer: HAUS
     Architecture

                                         32   33
ILOVEPARQUET                                                                                      TIMBER WORKSHOP

                                              Walnut (Juglans regia) is a fruit tree     includes Kazakhstan, Kyrgyzstan
                                              belonging to the botanical family          and other countries bordering on
                                              of Juglandaceae. There are about           the Himalayas. The Black walnut
                                              sixty species of tree in this family,      originated in the United States of
                                              divided into seven types. The one          America. Nowadays, because of the

Discovering
                                              we are going to look at in depth is the    economic importance of its timber,
                                              Juglans.                                   the Walnut tree is also cultivated
                                              The two main species of walnut             in Europe, especially in Eastern
                                              which are known more or less               European countries.
                                              everywhere now are National or
                                              blonde walnut (Juglans regia) and          CHARACTERISTICS

timber:
                                              Black or Canaletto walnut (Juglans         A walnut tree can average 25 metres
                                              nigra). Both of them are sources of        and more in height. Even now in
                                              valued timber used in many different       Kyrgyzstan you can see uncultivated
                                              ways from flooring to cabinet-making.      trees in their natural setting which are
                                                                                         more than 25 metres high and have a
                                              THE HISTORY OF NATIONAL AND                diameter of more than a metre.

Walnut
                                              BLACK WALNUT                               The tree can live for over two
                                              The National walnut was one of the         centuries. It is grown in flat and hilly
                                              first fruit trees to be grown by ancient   areas and is often found on farmland
                                              Mediterranean peoples.                     near the farmhouse.
                                              Jovis glans – Jove’s acorn – was           It is a solitary tree and cannot share
                                              the ancient name for the fruit of the      its space. It has the phenomenon
                                              walnut, connected both to the divine       known as ‘allelopathy’ (also called
                                              and the mystic union of the masculine      chemical competition or root
                                              and feminine polarities.                   antagonism), which is the production
                                              Pliny the Elder described the fruit of     of metabolic substances (funghi) in
                                              the walnut tree and its importance         the roots which are poisonous for the
                                              in his “Natural History”. It was the       tree itself or for other species. This
                                              Greeks who imported it from Asia in        inhibits seed germination or poisons
                                              ancient times.                             the roots of other plants growing
                                              Every civilisation has attributed          nearby.
                                              particular meaning and healing             The bark of the National walnut is
                                              properties to the walnut tree.             in shades of light to dark brown,
                                              The National walnut originated in          sometimes with gold highlights in the
                                              central Asia, an area which now            grain. Canaletto walnut on the other

We’re talking about National or blonde
walnut (Juglans regia) and Black or
Canaletto walnut (Juglans nigra).
Parquet made from these ‘sustainable’
timbers are to be esteemed for their
expressive and aesthetic richness
GIANNI CANTARUTTI

                                         34
                                         34                    35
ILOVEPARQUET

                                                        close in colour to the latter, along with
                                                        the possibility of providing these other
                                                        timbers as a substitute for National
                                                        walnut at a lower price, has led to a
                                                        reduction in use of blonde walnut,
                                                        in spite of the fact that it is readily
                                                        available on the market.
                                                        “Fashion” has also certainly played
                                                        a part in making Canaletto walnut,
                                                        in spite of its fairly high price,
                                                        more appreciated. Perhaps from
                                                        an aesthetic point of view it offers
                                                        greater uniformity of colour thanks to
                                                        the vaporization process of the timber
                                                        in its natural state.
                                                        Valued, famous and sought after, the
                                                        burrs and feathers of both species,
                                                        National walnut and Black walnut, are
                                                        still used today to enhance décor of
                                                        every style and taste, as well as the
                                                        timber from their trunks.
                                                        Walnut is considered a ‘noble’
                                                        wood, on a level with Mahogany
                                                        and Rosewood, for use in making
                                                        floors with a wealth of geometry and
                                                        inlays, even better than oak (durmast,
                                                        English oak, downy oak).
                                                        Parquet floors made from walnut are
                                                        to be valued for their ‘expressive’
                                                        and aesthetic richness, especially in
                                                        blonde walnut. Walnut originating in
                                                        Campana is still selected today for
               hand is dark brown and sometimes         being the best for making furniture,
               even nearly black.                       while that from Ferrara, because of
               Average specific weight for both         its particular grain, is the best for
               species is around 600 kg per cubic       example for use in luxury cars like
               metre.                                   Mercedes or Bentley.
               The timber can be used quite well for    Enlightened architects and designers,
               carpentry when there are no curves.      not only famous ones, continue to
                                                        promote this ‘highly sustainable’
               NAMES                                    species of timber for use in projects
               There are different species which are    where skilled craftsmanship is needed
               commonly commercially known by           to give lustre to the final products
               the name Walnut, with the addition of    (one example is the furnishing in Villa
               various other names. For example:        Necchi in Milan which is largely made
               Bolivian walnut (Yesquero-Cariniana      of National walnut).
               excelso), Daniela Walnut (Ovangkol-      In the Lignamundi xylotheque in San
               Giubortia ehie), Tanganyika walnut       Giovanni al Natisone, there are more
               (Aniegrè-Aningeria robusta), Brazilian   than 1000 timber species used today
               walnut (Imbuia-Phoebe porosa).           in industry and craft all over the
               This mode of improperly promoting        world. You can see the spectacular
               very different species and linking       effects these timbers offer, shown in
               them with National walnut only           panels and veneers, but especially in
               because of the fact that they are        beautiful objects, tables and floors.

                                36                                                                  37
ILOVEPARQUET                                                                                                                                                                                         SHOWCASE

MAXI SIZE PARQUET

Signature Collection   Rovere Caribou parquet combines
                       an intense and suggestive color with
                                                                and unrepeatable.
                                                                Collection: Signature Collection
                                                                                                      Thanks to the patented heat treatment
                                                                                                      and to its high density, Thermo-Treated
                                                                                                                                                available with FSC certificate and
                                                                                                                                                can contribute to credits for Breem
                                                                                                                                                                                           Thermo-Treated
by Woodco              a particularly material texture. The     Product: Rovere Caribou               Bamboo is a weatherproof product,         and Leed certificates because of its       Bamboo
                       irregularities present on the surface,
                       created through planing, skillfully
                                                                Dimensions: 3000 x 400 x 20 mm
                                                                Wood: Slavonian Oak
                                                                                                      with exceptional dimensional stability
                                                                                                      and hardness.
                                                                                                                                                ecological characteristics: it is CO2
                                                                                                                                                negative throughout its entire lifecycle
                                                                                                                                                                                           by Ravaioli
                       recreate the effect of the passage       Surface: planed, micro-bevelled and   Boards have a dark brown colour           and is composed of a highly recyclable
                       of time and wear associated with         matt lacquered                        and are suitable for all sorts of use     material such as bamboo, that grows
                       treading, making each board unique       woodco.it                             and in cases of interventions with        very fast.
                                                                                                      low environmental impact. Thermo-         ravaiolilegnami.com
                                                                                                      Treated Bamboo is actually also
                                         38                                                                                                                        39
ILOVEPARQUET                                                                                                                                                                                         SHOWCASE

Biolinea          The experience in the knowledge and
                  processing of wood gained in almost
                                                             characteristic presence of knots and
                                                             cracks, provides a natural oil finish in
                                                                                                        The oak as Nature created it for the
                                                                                                        Superflash Store of Banca Intesa in the
                                                                                                                                                  Surface: Brushed
                                                                                                                                                  Dimensions: length 5000 mm; width 400   Boschi di Fiemme
by Friulparchet   a century of activity does not stop        order to keep the natural appearance       heart of Milan.                           mm                                      by Fiemme Tremila
                  Friulparchet in the face of requests       of Slavonian Oak alive. There are also     Collection: Boschi di Fiemme              Treatment: oiled with BioPlus®
                  for particular and significant sizes. In   various colors that can be applied,        Essence: Reale                            fiemmetremila.it
                  recent periods there are many requests     according to the taste of each             Wood: Oak XXL
                  for planks with important lengths and      individual customer, both from the         Selection: Knotty
                  widths, even 300 mm, in order to give      BioLinea collection and customized.

MAXI SIZE PARQUET
                  the rooms an aspect full of unique         Collection: BioLinea
                  and fascinating emotions. To give the      Wood: Slavonian Oak
                  floors particular emotions, hand planing   Surface: Natur choice, with knots and
                  processes are particularly appreciated     cracks
                  which make them aesthetically              friulparchet.it
                  unique. The Natur choice, with the

                                    40                                                                                                                             41
ILOVEPARQUET                                                                                                                                                                                       SHOWCASE

MAXI SIZE PARQUET
Xilema
by Garbelotto
                In the forests it is easy to come across
                trunks of old trees: they are naturally
                dead plants that Garbelotto recovers
                and enhances. The Xilema line has
                several objectives in the name of
                eco-sustainability: keeping forests
                                                           it material and alive, suitable for
                                                           everyday living spaces or in any other
                                                           environment with boards up to 240
                                                           mm wide and up to 2500 mm long.
                                                           Collection: Xilema
                                                           Dimensions: up to 240 mm wide and to
                                                                                                    Bruno offers a wide range of wood
                                                                                                    flooring, a variety of products which
                                                                                                    meet any taste and interior design
                                                                                                    need. 2-layer prefinished planks can
                                                                                                    actually be customized not only with
                                                                                                    regards to surface finishing, but also as
                                                                                                                                                versatile solutions which warm up the
                                                                                                                                                most refined design locations.
                                                                                                                                                Collection: Veins
                                                                                                                                                Product: B.Different
                                                                                                                                                Dimensions: pre-finished 2 layers,
                                                                                                                                                thickness 14/15 mm, noble lamella 4
                                                                                                                                                                                        Veins
                                                                                                                                                                                        by Bruno Parquet

                clean, giving wood a second life           2500 mm long.                            far as dimensions are concerned. Upon       mm - different dimensions
                and facilitating natural reforestation.    garbelotto.it                            request, ‘big dimension’ options are        Wood: in photo Ash
                It is perfect for all those who like                                                also available, with bigger planks up to    Treatment: oiled LegnoAria+
                nature with characteristics that make                                               30 cm wide and 3 meter long. These          brunoparquet.it
                                                                                                    are tailor-made customized collections,

                                  42                                                                                                                              43
ILOVEPARQUET

MAXI SIZE

                                                                                                                                                                                                                                    00321 Visual Comunicazione – VE
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                                                                 there are closing caps, external fittings
                                                                 and internal edges.
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Promultiskirt Round   at different heights (10, 8 or 6 cm).
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                                                                 Dimensions: 10 mm height x 14 mm
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                                        44                                                                                                     45
ILOVEPARQUET                                                                                                                                                                                                                                   IN DEPTH

     TELL IT                                                                                                                                                                        Phases of the moon
                                                                                                                                                                                    and timber quality:

     TO THE
                                                                                                                                                                                    man has realised
                                                                                                                                                                                    for centuries that
                                                                                                                                                                                    the quality of a
                                                                                                                                                                                    timber is influenced
                                                                                                                                                                                    by the period in

     MOON!
                                                                                                                                                                                    which it is cut
                                                                                                                                                                                    FABIO BRAGA

I am always meeting building planning    meteorological events for centuries?          building should be felled only with a     absorbed more water under a crescent       of a millimetre, but it is nevertheless   WATER AND WOOD
professionals who smile when the         There are three things responsible            waning moon. Even in Medieval and         moon and clearly less when the             measurable.                               The link between water and wood
topic of the importance of the phases    for the quality of a particularly hard-       Renaissance times, it was known as        moon was waning. The germination                                                     cells, the movements of the internal
of the moon is raised.                   wearing wood: first, the choice of            the right moment for felling.             of seeds of various trees and plants       ‘LUNAR’ TIMBER                            flow of cells and inside the smallest
Sometimes I am stunned by how            a tree which has been grown well,             This frequent reiteration of the same     were examined in relation to their         To demonstrate the influence of           capillary tubes are regulated by a
little they know of natural materials    second, the felling of the tree at the        rule gave it great weight. However,       dependence on the phenomenon               the moon on timber, simulations           multiplicity of physical influences,
that have been used for centuries        right moment and third the storing,           there was no scientific proof until       of the phases of lunar cycles. This        of environmental conditions were          which mean that water can take on a
with great mastery by exceptional        drying and correct handling of the            recently.                                 demonstrated that the speed of             decisive in tests which were then         gelatinous state and remain fluid up to
people who have handed down their        timber.                                                                                 development of the seedlings and           interpreted through studies.              -15°C.
knowledge and left an unequivocal and    In this article I would like to look at the   SCIENTIFIC PROOF                          their average height after 4 months        In some simulation tests in which a       ‘Lunar timber’, felled under a waning
astounding heritage.                     topic of the correct period for felling a     In one of the most renowned technical     were all relative to lunar phases.         multiplicity of fungus spores were        moon, has more water trapped inside.
Not only can trees reach an age which    tree.                                         universities in Europe, the ETH in                                                   grafted onto the tree, the validity of    This means that during the drying
is hundreds of times greater than                                                      Zurich, a small group of researchers      THE MOON AND THE DIAMETER OF               the ancient rule of felling trees was     process, it will shrink more, reducing
ours, but their timber can also last     THE RIGHT TIME TO FELL A TREE                 looked into the scientific evidence for   TREES                                      analysed and for the first time it        its size in a notable manner. In this
undamaged for an incredibly long time.   The time of year when the sap goes            this rule in 2003.                        Other studies showed that trees            was demonstrated that timber felled       way, the timber becomes denser and
Just think of the wooden temples in      into a resting phase, like felling when       Professor Ernst Zurcher was head of       ‘pulsate’ exactly in line with tides,      according to the phases of the moon       stronger and also more resistant to
Asia which have resisted unscathed       there is a waning moon, are such              the research project whose objective      which, of course, are controlled by the    is more hard-wearing and resistant        invasive funghi, insects or intense
not just for centuries but for nearly    important aspects that they make up           was to examine in general the             moon.                                      to environmental conditions than          flames.
two thousand years. Raised up by         the thread connecting man and tree,           connection between the rhythms of         When the moon is growing, trunks           timber felled in the conventional way.    The increase in density of ‘lunar
Buddhist monks and made of powerful      a thread which has stretched through          nature and plants. It was observed        become thicker. When it is waning,         Furthermore, an important aspect of       timber’ is 5-7%, as has been shown in
tree trunks, these artistic monuments    time.                                         that the tendency of beans to swell       they again become thinner.                 the principle which causes this effect    thousands of tests. From a technical
created by man are testimony to the      From Julius Caesar through Pliny the          when put in water was not always          The diameter of trees is greater or less   was brought to light. It was discovered   point of view, this phenomenon
possibilities hidden in trees.           Elder right down to Theophrastus,             equal, but varied according to the        depending on the cycles of high and        that water in wood is very different      represents a significant improvement
How is it that timber has become         we have been told anecdotes and               cycles of the moon. During the            low tides. Of course, we are talking       from water on glass.                      over ‘non-lunar timber’.
a material which can withstand           stories which say that timber for             period of the experiment, the beans       about a difference of some hundredths

                                                             46                                                                                                                                47
ILOVEPARQUET                                                                                                                                                                                                                THE FEP PAGES

New Real
                                                                                                                                                                                      using and revamping the          to prolong the Media Plans
                                                                                                                                                                                      existing Real Wood initiative.   in time. More than 12
                                                                                                                                                                                      The main message of the          million people have seen
                                                                                                                                                                                      campaign is the quantity         the ad at least once on
                                                                                                                                                                                      of CO2 which is saved            Facebook/Instagram. 2.3

Wood
                                                                                                                                                                                      by installing parquet. The       million have watched this
                                                                                                                                                                                      message is explained in a        version of the movie until
                                                                                                                                                                                      movie (6, 36 and 45 seconds      the end and almost 90.000
                                                                                                                                                                                      versions for different Social    have clicked on it to get
                                                                                                                                                                                      Media) which is driving the      further information and/or

campaign: from
                                                                                                                                                                                      audience to a calculator,        interact. On Google Search,
                                                                                                                                                                                      giving the number of tons        the movie has been shown
                                                                                                                  - At short-term, we do         the European authorities of          of CO2 saved by installing       more than 35.000 times and
                                                                                                                    not know the impacts of      the positive role played by          different surfaces of            7% of the audience clicked
                                                                                                                    virus variants, if we will   wood products in meeting             parquet, and a website           on it. On YouTube, 70% of
                                                                                                                    face a third wave, what      carbon neutrality target by          where the advantages of          the audience watched the

the Pilot to the
                                                                                                                    will be the confinement      2050.                                using parquet are briefly        long version movie until the
                                                                                                                    measures in the coming       Besides the EU Green                 explained (realwood.eu).         end.
                                                                                                                    days & weeks, with           Deal, the new Circular               In order to check and            Based on the positive results
                                                                                                                    sometimes and in some        Economy Action Plan and              assure the effectiveness         of the Pilot Phase, FEP is
                                                                                                                    Member States closure of     the Renovation Wave, the             of the chosen concept, a         now launching the First

First Phase
                                                                                                                    retail shops.                European Commission (EC)             Pilot Phase has been held        Phase of the campaign,
                                                                                                                  - At middle-term, we do not    has recently launched a new          on the French and German         potentially extending it on all
                                                                                                                    know how will evolve the     Bauhaus initiative aiming            markets where Media              European markets for spring
                                                                                                                    vaccination throughout       at involving the citizens            Plans (advertisements            2021. All FEP full members
                                                                                                                    Europe, and if residential   in designing buildings of            on Facebook, Instagram,          and national federations
                                                                                                                    renovation will slow down    tomorrow. In this context,           YouTube and Google search)       have been invited to support
                                                                                                                    significantly once the       EC President von der                 were led from December           Media Plans for the markets/
                                                                                                                    consumers will be able to    Leyen stated that: “We               2020 to February 2021.           countries they are interested
                                                                                                                    travel again.                know that the construction           The performance of the           in. A 2nd wave could also
                                                                                                                  - At long-term, we will        sector can even be turned            Pilot Phase Media Plans          take place after the summer
The main message of the campaign                  Crises are always offering      use of wood in renovation.        have to cope with the        from a carbon source into            is generally very good           break as FEP intends to
                                                                                                                                                                                                                       use the movies for 3 years,
is the quantity of CO2 which is                   opportunities and opening
                                                  new pathways. Some
                                                                                  On most of the European
                                                                                  parquet markets, renovation
                                                                                                                    economic impacts of
                                                                                                                    the pandemic. Part
                                                                                                                                                 a sink, if organic building
                                                                                                                                                 materials like wood and
                                                                                                                                                                                      and shows potential for
                                                                                                                                                                                      the future. Costs of clicks      during several waves of
saved by installing parquet… The                  existing elements for the       has supported partial or          of renovation works          smart technologies like AI           and views were below             Media Plans on European
                                                  parquet industry have           total recovery from the           scheduled in two or          are applied”. The parquet            estimations which allowed        markets.
end-consumers had and still have                  been reinforced and/            lockdowns which took              three years have been        industry has also to tangibly
time to think and to refocus their                or accelerated by the
                                                  pandemic: the importance
                                                                                  place during spring 2020.
                                                                                  According to the Covid-19
                                                                                                                    anticipated in 2020.
                                                                                                                    Contracts (for instance,
                                                                                                                                                 benefit from such a
                                                                                                                                                 statement.
expectations on essential elements                of online channels, also to     related measures adopted          in office or touristic       In order to capitalise on              ABOUT FEP
                                                  sell & buy parquet, new         in each Member State,             business) could be           this trend and anticipate              The European Federation of the Parquet Industry (FEP)
which are environment-friendly                    habits, increased time at       some markets were still           drastically reduced in       the long-term negative                 reunites European national parquet federations, parquet
                                                  home including for working,     progressing at the end of the     the coming years. And        economic impacts of the                manufacturers and suppliers to the industry. It is the
BY EUROPEAN FEDERATION OF THE PARQUET INDUSTRY    increased consideration of      year 2020 while others were       purchasing power of          pandemic, it is of utmost              main body representing and defending the interests of
                                                                                                                                                                                        the European parquet industries at all relevant levels.
                                                  environmental characteristics   flat.                             some consumers and           importance for the parquet
                                                                                                                                                                                        The activities of FEP are situated in the areas of raw
                                                  and sustainability... The                                         public investments are       industry to communicate on
                                                                                                                                                                                        material supply, production, market and internal affairs.
                                                  end-consumers had and still     OPTIMISM FOR THE YEAR             expected to decrease.        the inherent advantages of             Typical examples of work items are: The collection of
                                                  have time to think and to       2021?                                                          its products.                          market data in FEP territory and beyond; The follow-up
                                                  refocus their expectations      The still high rate of          THE INCREASED                                                         of relevant European legislation and standardisation; The
                                                  on essential elements which     renovation suggests             RECOGNITION BY THE             A NEW COMMUNICATION                    publication of newsletters; The organisation of an annual
                                                  are environment-friendly.       optimism for the year           EUROPEAN AUTHORITIES           CAMPAIGN                               European Parquet Congress; The initiation of market
                                                  These changes have been         2021. Uncertainties are         On the other hand, the         As you know, the FEP                   research related to parquet flooring; The promotion
                                                  already translated into a       nevertheless well present       positive trend currently       Board and Team have                    of personal contact and communication amongst its
                                                                                                                                                 decided to launch a new                members.
                                                  higher renovation rate in       for our sector at short-,       observed is supported by
                                                                                                                                                                                        parquet.net
                                                  Europe in 2020 and a higher     middle- and long-term:          the increased recognition by   communication campaign

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ILOVEPARQUET                                                                                                                                                                                                                                     FROM THE MARKET

                                                                                                                                      LIOS HARD WAX BIOIL               ECOSTAR 2K HP PER LVT                product suitable for the

CHIMIVER AND ITS
                                                                                                                                                                                                             extraordinary maintenance
                                                                                                                                                                                                             of resin and resilient flooring
                                                                                                                                                                                                             such as LVT, PVC and
                                                                                                                                                                                                             linoleum, when their surfaces
                                                                                                                                                                                                             are particularly damaged and

COMMITMENT TO
                                                                                                                                                                                                             subject to heavy traffic.
                                                                                                                                                                                                             Velurex RE-PAIR grants the
                                                                                                                                                                                                             treated surface a new look
                                                                                                                                                                                                             characterized by the following
                                                                                                                                                                                                             properties:
                                                                                                                                      Blend of oils and waxes for                                            • Surface hardness                  of ADDITIVO keeps unchanged

THE ENVIRONMENT
                                                                                                                                      wooden floors                                                          • Toughness                         all the characteristics of the
                                                                                                                                      It contains vegetable oils and    Two-component polyurethane           • Transparency                      lacquers: hardness, gloss,
                                                                                                                                      waxes.                            water-based lacquer for LVT                                              thixotropy, chemical and
                                                                                                                                      It gives the wood a satin         Two-component aliphatic              RESIN FINISH W 2K                   mechanical resistance.
                                                                                                                                      and uniform aspect. Due           polyurethane water-based                                                 • Based on silver ions
                                                                                                                                      to its high coverage and          lacquer for the treatment of                                             • Easy dispersion
                                                                                                                                      penetration it is suggested for   LVT floors, recommended in                                               • Keeps unchanged all the
                                                                                                                                      treatment of wooden floors        all domestic homes                                                           characteristics of the lacquer
”2020 has put everyone on big                                       ADESIVER 501 EP                  COLOR TECH                       in commercial premises.           and in public buildings
                                                                                                                                      • Excellent water repellence      even those subject to high                                               ANTISLIP PROFESSIONAL
challenge by overwhelming us with
                                                                                                                                      • Excellent hardness              pedestrian traffic. ECOSTAR
unexpected events. Our resilience                                                                                                     • Excellent soft touch            2K HP for LVT creates a
combined with your support, allowed                                                                                                                                     transparent coating, which
                                                                                                                                      PRYMAREN CREAM                    provides high chemical
Chimiver to grow and strengthen even                                                                                                                                    and physical resistance,
in this difficult period. For this reason,                                                                                                                              resistance to wear, scratch          Water-based acrylic lacquer
Chimiver we wants to thank you with                                                                                                                                     and abrasion, also giving an         for asfalt and concrete
                                                                                                                                                                        anti-slip effect to the flooring.    Two-component lacquer
a catalog of new products that reflect                                                                                                                                  Available on colored version         based on resins in water
our company’s commitment to a more                                                                                                                                      RAL or NCS.                          dispersion and mineral
sustainable future”. Oscar Panseri                                                                                                                                      • High chemical and                  charges. It’s suitable for
                                                                    Two-component epoxy-                                                                                    physical resistance              application on surfaces such
                                                                    polyurethane adhesive                                                                               • Suitable for high traffic          as asphalt and concrete:
                                                                    for wooden floors, free of                                                                              surfaces                         bike paths, pedestrian              Concentrated water-based
Chimiver has always made innovation; quality and strong             solvents                         Concentrated dyes for Ecofill    Single-component                  • Very low emission                  areas, multisport areas and         solution, highly effective and
ecological awareness are its strong points, promoting a style of    Adesiver 501 Ep is classified    Tech                             acrylic water-based high-                                              decorative walls. RESIN             no-slip Concentrated, water-
responsible corporate organization with a view to sustainable       “HARD-ELASTIC” according         Highly concentrated dyes in      performance primer for            VELUREX RE-PAIR                      FINISH W 2K can be applied          based, non-slip solution that
development that minimizes emissions of Co2.                        to ISO 17178.                    aqueous solution.                microcements                                                           on both new and already             does not require rinsing; it’s
The production systems are powered by energy from                   Uses: suitable to lay all kind   Good resistance to               Acrylic single-component                                               painted surfaces.                   not aggressive and does not
renewable sources, just like in the R&D laboratories, the           of woods in any size including   overcoating with polyurethane    primer, based on not                                                   • Outdoor use                       alter the surface. It is ideal for
products are made with environmentally friendly raw materials       long strips on absorbent         and acrylics. Used to modify     yellowishing” resins in water                                          • High breathability                preventing and limiting the risk
and awarded with national and international certifications.         and also on not absorbent        and intensify ECOFILL TECH       dispersion.                                                            • Available in RAL or NCS           of fall due to smooth or slippery
Chimiver is the first company in Europe having achieved the         preexisting subfloors, with      colour in the presence of dark   To be used on very absorbent                                              colours                          surfaces.
environmental certification ”Plastic Second Life” by using          previous suitable treatment      wood essences.                   microcements surfaces,                                                                                     It can be used on most of
packagings made of more than 90% of recycled plastic.               (ceramics, tiles, marble,        • Ready to use                   where a higher pore filling is                                         ADDITIVI SANIPLUS                   the hard surfaces (lacquered
Chimiver wants to be a pioneer of this important project            palladian, gres, etc).           • Excellent transparency         negded. New special                                                    Hygienizing additives for water-    wooden floors, ceramic,
because environmental sustainability is a responsibility that       Suitable for gluing onto         • Gloss and uniformity           creamy” formula and higher                                             based, solvent-based and UV         stoneware, marble, resin,
lives day after day; a commitment aimed to satisfy the needs        heated subfloors.                                                 solid content than Prymaren.                                           curable lacquers                    micro-cement, PVC, LVT, etc).
of the present without harming future generations.                  • Odorless                                                        • Application by trowel                                                Saniplus additives, certified ISO   Furthermore, thanks to its
                                                                    • Excellent coverage                                              • Very high yield and                                                  22196, are special additives        formulation, it does not stain
                                                                    • Sustainable                                                        good insulation of the                                              based on silver ions. Once          and doesn’t film.
                                                                                                                                         microcement pores              Protective treatment for the         added to wooden lacquers,           • Invisible barrier
                                                                                                                                      • Specific to be used in wet      extraordinary maintenance of         they creates a mechanical           • Easy to apply
                                                                                                                                         areas like showers and         resin and resilient floors           barrier providing thus a            • No-rinse
                                                                                                                                         kitchen tops                   Polyurethane resin-based             sanitizing action. The addition

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