IROQUOIS CAMPGROUND MUNICIPALITY OF SOUTH DUNDAS - Operations Plan - eSCRIBE Meetings
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IROQUOIS
CAMPGROUND
MUNICIPALITY OF SOUTH
DUNDAS
Operations Plan
TABLE OF CONTENTS
Executive Summary ................................................ 3
Introduction ............................................................. 4
History ........................................................5
The Future..................................................6
Planning for the Future ...............................7
Marketing and advertising ....................................... 8
Staffing Structure & Opportunities ......................... 10
Organizational Software ........................................ 12
Target Market ........................................................ 13
Financials .............................................................. 14
Immediate Improvements for Implementation ....... 16
Current Ammenity Status ...................................... 22
Development Plan ................................................. 23
Year 1....................................................... 23
Year 3....................................................... 23
Year 5....................................................... 23
ii
Iroquois Campground
Operations Plan
EXECUTIVE SUMMARY
The Campground Operation plan covers all operating components of the Iroquois Municipal
Campground. Through the development and identification of a marketing strategy, target
market, staffing structure, development plan, immediate improvements, and a proposed
budget, the municipality demonstrates preparedness to actively improve the Iroquois Municipal
Campground.
The Municipality of South Dundas is committed to offering an enjoyable camping experience to
all campers who stay at the Iroquois Municipal Campground. This commitment is
demonstrated through the construction of a new building, the organization and presentation
improvements to sites, as well as a 1, 3, and 5-year plan for growth and development within
the campground. As the campground is one of many recreational facilities located in South
Dundas, the municipality recognizes the opportunity to market various local attractions to
taxpayers, tourists, and future residents.
With tourism being at an all-time high in 2020, the City of Ottawa expanding South, and a new
housing development being constructed in South Dundas, 2021 presents an excellent
opportunity for the municipality to improve their parks and recreation to aid in attracting young
families, businesses, and health professionals. This outlined plan will begin a process of
improvements which will increase tourism and promote healthy living within the community.
3
Iroquois Campground
Operations Plan
INTRODUCTION
The South Dundas Iroquois Campground located in Iroquois Ontario is situated along the
scenic St. Lawrence River. The Campground, a hub of camping and recreational activity along
the South Dundas Waterfront, has a rich history and is within walking distance to many local
amenities such as grocery stores, restaurants, and recreational facilities.
The Campground is operated by the Municipality of South Dundas and offers the following
amenities:
• Electricity- 30 AMP Services
• Water
• Septage Dumping
• Family Showers and Restrooms
• Accessible Showers and Restrooms
• A Community Hall
• A Community Kitchen
• Laundry
• Picnic Area
The Campground offers seasonal, transient, monthly, and daily sites.
Currently the Municipality of South Dundas offers 66- 30 AMP sites and 4-15 AMP sites. With
the most popular sites being located along the North East border of the Campground.
4
Iroquois Campground
Operations Plan
History
The Iroquois Campground offers a welcoming communal atmosphere with a scenic view of the
St. Lawrence River. Originally the campground, built in the 1980’s was a part of the St.
Lawrence Seaway constructed in 1950. The construction lead to major impacts to villages and
towns adjacent to the shores, with many relocating a few kilometers north of the seaway to
avoid anticipated flooding. The Village of Iroquois was completely submerged, the majority of
the properties were ‘relocated’, 2 km north of their original site, leaving the shores of the
current St. Lawrence Seaway vacant in case of flooding.
The Iroquois Campground is located on what was originally King Street, a busy bustling street
part of the original village of Iroquois. The Campground is located next to Carman House, a
staple historical monument to Iroquois’ rich history with the British Loyalists.
Having a campground located on such an active historical and scenic site allows campers to
enjoy a variety of recreational opportunities such as visiting the local museum, utilizing the
waterfront bike and walking path, and ship watching at the Iroquois Lock system.
5
Iroquois Campground
Operations Plan
The Future
The Iroquois Campground is a key feature in the Iroquois Waterfront Development Plan. The
Campground has the opportunity to serve as a key attraction with a strong connection to the
park. The Campground offers scenic views and complements features in the Iroquois
Waterfront Park.
Future additions to the Campground based on the Development Plan include:
• Relocating campground sites along Carman Road’s “scenic parkway”
• Expanding the campground area including the 35 relocated spaces from Carman Road
with water, hydro, and sewer connections
• New campground layout to organize site use and better define the camping area while
screening views from the outside with new plantings
• Improvement/Replacement of the existing campground building
• Improving and enhancing existing site servicing
• Promoting the Campground through advertising online and in tourism magazines for
Eastern Ontario
• Enhancing existing online information regarding the campground and linking it to local
businesses and events in South Dundas and SD&G
6
Iroquois Campground
Operations Plan
Planning for the Future
The Municipality of South Dundas has developed the following plan for utilization in upcoming
budget seasons. The plan outlines a 1, 3 and 5- year capital outline while also connecting itself
to the Iroquois Waterfront Development plan.
The significance of developing an Operations Plan for the Campground is that it highlights the
Municipality’s goal for enhancing residents and tourists experience at the Campground, while
also promoting South Dundas as a great place to live. The Plan considers the following items:
• Future marketing and advertising opportunities
• Staffing Structure and Staff Grant Opportunities
• Organizational Structure (Booking, mapping, etc.)
• Identification of Target Markets
• Financials
• Improvements for Implementation
• Current Amenity Status
• Development Plan (1, 3, and 5-year plans)
7
Iroquois Campground
Operations Plan
MARKETING AND ADVERTISING
The municipality recognizes that marketing and advertising are critical to any successful
operation within the parks and recreation department. The marketing and advertising strategy
presented in the operations plan outlines and focuses on the current and future goals of the
municipal campground, parks and recreation department, and the municipality of South
Dundas as a whole. The utilization of current social media pages and websites owned and
operated by the municipality will serve as the focal point for marketing the Iroquois Municipal
Campground. The marketing and advertising strategy for the campground with consist of
promoting the campground as well as the surrounding area.
Within a 2 kilometer radius of the campground, the area also offers recreational attractions
such as; the Galop Canal Marina, Boat Launch, Iroquois Golf Course, Iroquois Beach, Seaway
Locks, Point Recreational Area(s), Lawn Bowling club, Tennis Courts, The Mall, and a new
Gas Station/ Tim Hortons. The marketing strategy is to utilize the existing online media
platforms operated by the municipality to promote the campground and surrounding area. The
purpose of promoting the surrounding area is to demonstrate to campers that there are plenty
of activities and facilities for them to enjoy while camping at Iroquois. The marketing of various
local attractions will not only be attractive to campers, but also be attractive to tourists and
people who are considering re locating to South Dundas. The municipality has a goal of
attracting young families, businesses, and health professionals to the area, it is important that
up to date platforms are used to promote a wide variety of recreational activities South Dundas
has to offer, as well as promote active living within the community.
8
Iroquois Campground
Operations Plan
9
Iroquois Campground
Operations Plan
STAFFING STRUCTURE & OPPORTUNITIES
The Iroquois Campground is open Monday- Sunday 9:00 am until 5:00 pm. Based on 2019
and 2020 data collected on usership and required day to day work. It is recommended that the
hours of the Campground moving forward be: Monday-Sunday 10:00 am until 6:00 pm.
Currently the Campground is staffed utilizing a Campground Supervisor, and a Campground
Student. In 2019 and 2020 based on usership and required day to day work it is recommended
that the Campground Supervisor position be removed and an additional student be hired in
their place, with the students reporting to the Community Program Coordinator. The new
recommended reporting structure is listed below:
Supervisor Parks and
Recreation
Community Program
Coordinator
Marina/Campground Marina/Campground Marina/Campground
Student Student Student
Staff feel that by applying for further student positions the marina can receive more grants to
help offset operating costs related to labor, while also allowing local students to learn about
municipal operations and tourism in South Dundas.
10Iroquois Campground
Operations Plan
With the new recommended structure provided above, the following would be the job
descriptions for the students that would be advertised beginning in March for hire in May of
each year.
GALOP CANAL MARINA/CAMPGROUND STUDENT
The Municipality of South Dundas is seeking a student interested in joining the Galop Canal
Marina and Iroquois Campground for the summer. Reporting to the Supervisor of Parks and
Recreation, the Student would be responsible for day to day operations of the Galop Canal
Marina as well as the Campground, all while being a brand ambassador for South Dundas
Tourism. The Candidate shall be an individual who excels at working independently and also
works well as part of a team. Having a pleasure craft operators card would be an asset but is
not mandatory.
General Responsibilities:
• Customer Service
• Site Booking
• Receiving Payment
• Landscaping
• Cleaning of Facilities
Hours: Monday-Sunday 10 am- 6 pm
Rate of Pay: Student Minimum Wage $13.40 per hour/35 hours a week
11Iroquois Campground
Operations Plan
ORGANIZATIONAL SOFTWARE
Currently the Municipality can only book sites over the phone, in person or through email. It is
believed that this may limit last minute bookings, and also does not allow local tourism events
to link to the Campsite to promote it as an accommodation.
In order to run a professional campground site, it is recommended that an online booking
system for site selection and payment should be created. This would be housed on the
Municipality’s existing website and provide easy access to all for site selection as well as any
information related to the stay (service requirements, fees, planned activities, etc.).
Staff would utilize the online booking platform along with the already existing forms of booking
to keep site bookings organized and provide users with information.
The software would also help gather important information such as which sites are selected
the most often, which services are the most requested, and what times of year are the most
popular. This will help staff determine appropriate fees, site development, service
development, and programming. Having online booking software will allow the municipality to
also advertise the campground on surrounding platforms such as tourism events in SD&G .
12Iroquois Campground
Operations Plan
TARGET MARKET
Upon observation from the 2019 and 2020 camping seasons, the municipality recognizes the
target market for the Iroquois Municipal Campground to be seasonal and group campers.
Seasonal Campers
Seasonal campers offer a wide variety or positives to the campground and the municipality as
they commit to spending a large majority of their summer months at the campground.
Seasonal camping brings guaranteed site usage and payment to the municipality for the full
operational season while also reducing the need to staff the campground for excessive hours.
Group Camping
With a designated transient camping area within the campground, the municipality is able to
dedicate and promote set sites to group campers. Group camping brings an abundance of
positive upside to the campground as they offer a friendly atmosphere and promote all of their
stops during the camping season. By promoting their stop at the Iroquois Municipal
Campground, the municipality receives free advertising for other seasonal, group, and
transient campers as well as an excessive number of transient sites booked for an average of
5 days at a time.
13Iroquois Campground
Operations Plan
FINANCIALS
The following spreadsheets outline the current and past financials for the Iroquois
Campground, the 2021-2026 budget lines are also presented and follow the Development Plan
listed on page 15 for future budget projections.
14Iroquois Campground
Operations Plan
IROQUOIS CAMPGROUND 2018 2019 2020 2021 2022 2023 2024 2025 2026
IROQUOIS CAMP GROUNDS-DONATIONS (167,000) (60,000)
IROQUOIS CAMP GROUNDS-RENT
REVENUE (80,281) (82,747) (26,390) (82,000) (83,640) (85,312) (89,518) (91,308) (95,634)
IROQUOIS CAMP GROUNDS-GRANTS (11,256) (22,512) (22,512) (22,512) (22,512) (22,512)
IROQUOIS CAMP GROUNDS- (20,000)
CONTRIBUTION FROM RESERVE
RBC BANK CHARGES- CAMPSITE
1,819 1,757 1,107 1,800 1,836 1,872 1,909 1,950 1,950
IROQUOIS CAMP GROUNDS - REPAIRS &
MAINTENANCE 15,563 5,316 1,709 5,000 5,000 5,000 10,000 5,000 10,000
IROQUOIS CAMP GROUNDS - HEATING
FUEL/GAS 2,000 2,000 2,040 2,080 2,121 2,163 2,163
IROQUOIS CAMP GROUNDS - HYDRO
8,629 8,687 3,298 8,700 9,000 10,000 10,200 10,400 11,600
IROQUOIS CAMP GROUNDS - WATER/SEWER
1,438 1,325 1,800 2,500 2,550 2,601 2,653 2,700 2,750
IROQUOIS CAMP GROUNDS – TELEPHONE
1,808 1,667 1,356 1,000 1,100 1,120 1,140 1,170 1,190
IROQUOIS CAMP GROUNDS- INTERNET 800 820 840 855 870 890
IROQUOIS CAMP - WAGES
21,155 18,290 14,031 22,512 22,512 22,512 22,512 22,512 22,512
IROQUOIS CAMP - BENEFITS
2,306 2,266 1,562 2,266 2,266 2,266 2,266 2,266 2,266
IROQUOIS CAMP GROUNDS - CAPITAL
27,362 164,039 310,384 30,000 20,000 60,000 50,000
IROQUOIS CAMP GROUNDS - MINOR CAPITAL
5,000
IROQUOIS CAMP GROUNDS - TRANSFER TO
RESERVE 27,562 25,909 23,796 16,678 39,028 19,553 58,374 14,789 62,825
15Iroquois Campground
Operations Plan
RATES & COMPARABLES
Utilizing campgrounds surrounding the Iroquois Campground, a rate comparison was
developed in order to help inform rate increases over the next 5 years. The Grenville
Campground, St. Lawrence Parks Campgrounds, and Arlor Haven Campground were utilized
as comparators.
Campground Service Description Daily Rate Weekly Monthly Seasonal
Rate Rate Rate
Grenville No Service interior site $33.00 $200.00 N/A N/A
Park
St. Lawrence No Service Interior site $36.49 N/A N/A N/A
Parks
Grenville Waterfront Tent site no $42.00 $252.00 N/A N/A
Park service
Arlor Haven Tent Site $30.00 $180.00 N/A N/A
Grenville Waterfront RV site no $42.00 $252.00 N/A N/A
Park service
St. Lawrence Waterfront Site no service $38.57 N/A N/A N/A
Parks
St. Lawrence Site with Electric Service $42.19 N/A N/A N/A
Parks Only
Grenville RV Water/15 AMP $47.00 $282.00 N/A N/A
Park
St. Lawrence Water/ 15 AMP $46.39 N/A N/A N/A
Parks
Grenville Waterfront RV Water/15 $52.00 $312.00 N/A N/A
Park AMP
16Iroquois Campground
Operations Plan
Iroquois RV/15 AMP/Water $33.15 $198.90 $596.70 $1624.78
Campground
Grenville RV Water/30 AMP $50.00 $300.00 N/A N/A
Park
St. Lawrence Water/30 AMP $48.47 N/A N/A N/A
Parks
Grenville RV Pull Through water/30 $52.50 $315.00 N/A N/A
Park AMP
Arlor Haven 30 AMP $45.00 $270.00 N/A N/A
Iroquois RV/30 AMP/Water $36.69 $220.12 $660.35 $1798.08
Campground
Arlor Haven 50 AMP $45.00 $270.00 N/A N/A
St. Lawrence Water/50 AMP $51.08 N/A N/A N/A
Parks
St. Lawrence Water/ Sewer/ 50 AMP $58.38 N/A N/A N/A
Parks
17Iroquois Campground
Operations Plan
Based on the analysis of nearby campground’s it is proposed that the following rates be considered for 2021-2026.
Daily Rates:
Site Description 2020 Daily Rate 2021 Daily Rate 2022 Daily Rate 2023 Daily Rate 2024 Daily Rate 2025 Daily Rate 2026 Daily Rate
No Service Site N/A $36.00 $36.75 $37.50 $38.20 $39.00 $39.75
15 AMP Site/ Water $33.15 $46.50 $47.45 $48.40 $49.35 $50.35 $51.35
30 AMP Site/Water $36.69 $48.00 $49.00 $50.00 $51.00 $52.00 $53.00
50 AMP Site/Water N/A N/A N/A $58.00 $59.25 $60.50 $61.55
50 AMP Site/Water & N/A N/A N/A $63.00 $64.25 $65.55 $66.85
Sewer
Weekly Rates:
Site Description 2020 Weekly Rate 2021 Weekly Rate 2022 Weekly Rate 2023 Weekly Rate 2024 Weekly Rate 2025 Weekly Rate 2026 Weekly Rate
No Service Site N/A $ 200.00 $204.00 $208.00 $212.00 $216.50 $220.75
15 AMP Site/ Water $198.90 $280.00 $285.60 $291.30 $297.15 $303.00 $309.15
30 AMP Site/Water $220.12 $224.50 $229.00 $233.60 $238.30 $243.00 $248.00
50 AMP Site/Water N/A N/A N/A $375.00 $382.00 $390.00 $397.50
50 AMP Site/Water & N/A N/A N/A $390.15 $397.95 $405.90 $414.00
Sewer
18Iroquois Campground
Operations Plan
Monthly Rates:
Site Description 2020 Monthly Rate 2021 Monthly Rate 2022 Monthly Rate 2023 Monthly Rate 2024 Monthly Rate 2025 Monthly Rate 2026 Monthly Rate
No Service Site N/A $840 $856 $873 $891 $908 $926
15 AMP Site/ Water $546.70 $880 $897 $915 $933 $952 $971
30 AMP Site/Water $660.35 $930 $948 $967 $986 $1,006 $1,026
50 AMP Site/Water N/A N/A N/A $988 $1008 $1,028 $1,048
50 AMP Site/Water & N/A N/A N/A $1,014 $1,034 $1,055 $1,076
Sewer
Seasonal Rates:
Site Description 2020 Seasonal 2021 Seasonal 2022 Seasonal 2023 Seasonal 2024 Seasonal 2025 Seasonal 2026 Seasonal
Rate Rate Rate Rate Rate Rate Rate
No Service Site N/A N/A N/A N/A N/A N/A N/A
15 AMP Site/ Water $1624.78 $1657 $1,690 $1724 $1758 $1793 $1829
30 AMP Site/Water $1798.08 $1834 $1870 $1908 $1946 $1985 $2024
50 AMP Site/Water N/A N/A N/A $2,000 $2,040 $2,080 $2,122
50 AMP Site/Water & N/A N/A N/A $2,020 $2,060 $2,101 $2,143
Sewer
19Iroquois Campground
Operations Plan
IMMEDIATE IMPROVEMENTS FOR
IMPLEMENTATION
In addition to outlining a development plan for the next 1, 3, and 5 years, the municipality also
considers a number of immediate improvements that are required to improve the campsite for
the beginning of the 2021 camping season. Immediate improvements include the overall
organization and presentation of the campsite as well as the addition of a small recreation
lending library.
Organization of the Iroquois Municipal Campground includes a booking system, an information
board, the installation of WIFI, and the installation of a Landline. These items will allow staff to
professionally book and organize sites as well as offer the campers up to date services and
keep them informed of community events. The financial implications with these items are as
follows;
Booking System:
An Excel Spreadsheet developed by staff to allow mobile access- $0.00
An online booking platform with direct payment- $1,500.00
Information Board:
To be installed on the West side of the campground building- $500
WIFI:
Installed and serviced- $1,800 per year
Landline:
Trenching a cable from the existing service line to the conduit for the building- $600
Presentation of the Iroquois Municipal Campground includes grading of the roads and site
landings as there has been an issue with potholes and flooding during the 2020 camping
season. In addition to grading, a flower bed and sign for the building will improve the
appearance of the campground. The financial implications with these items are as follows;
• Grading-$5,000
• Flower Bed: Installation and maintenance- $500
• Signage: $350
20Iroquois Campground
Operations Plan
Along with the organization and presentation improvements of the municipal campground, The
municipality will also begin a sample size lending library at the newly constructed campground
building. The lending library will consist of 2 Kayaks, a Canoe, 2 Paddleboards, life jackets,
and proper paddles for each item. These items will correlate with the marketing strategy of
promoting the surrounding recreational areas and active living within the community. The
financial implications for the lending library are as follows;
• Kayaks- $2,400
• Canoe- $1,800
• Paddle Boards- $1000
• Paddles- utilization of excess paddles currently stored at the Morrisburg arena.
• Life Jackets-utilization of excess life jackets currently stored at the Morrisburg arena.
As there is a need for upgraded kayaks and canoes at the Morrisburg lending library, The
municipality considers using the replaced vessels within the sample size lending library at the
Iroquois Municipal Campground.
21Iroquois Campground
Operations Plan
CURRENT AMMENITY STATUS
Current Amenities at the Iroquois Campground include:
• 66 sites with 30 AMP Service
• 4 sites with 15 AMP Service
• Water Services
• Septage Dumping
• Laundry
• Public Restrooms
• Accessible Washrooms
• Public Showers
• Accessible Showers
• Recreational Room
• Recreational Programming
• Lending Library (for equipment)
• Kitchen
The Campground also has a covered performance area, communal fire pit, picnic area, and a
walking path that all members of the public and tourists are permitted to enjoy.
The (insert square footage) campground building was constructed in 2020 and includes a
Campground Office, Recreational Area, Accessible Washrooms and showers, Family
Washrooms, laundry room, and a communal kitchen. The Campground building is serviced by
Municipal Water and Sewer. The sewer system and dump station were also replaced in 2020.
The Campground is serviced electrically from Carman Road by Rideau St. Lawrence.
The Campground has 70 pedestal electrical services, 4 are 15 amp and 66 are 30 amp.
The Campground also has two tennis courts and a lawn bowling facility.
Current assets at the Campground total an estimated $1,000,000.00. The Municipality uses
the fees from the campers to maintain the property, servicing, and buildings on site.
22Iroquois Campground
Operations Plan
DEVELOPMENT PLAN
The Iroquois Campgrounds Operation’s plan also includes a development plan that considers
the facilities potential over the next year, 3 years, and 5 years. The purpose of the
development plan is to help forecast the needs of the facility over the next 5 years. With a plan
in place, capital budgeting and reserve funds will be designated to specific projects utilizing
revenues earned through slip fees.
Year 1
- Open the new campground building
- Improve the organization and minor presentation of the campground
- Replace Forward house shed, with a storage building for firewood, lawn mower, picnic
tables, and other maintenance equipment
Year 3
- Expand the campsite to include 3-5 premium sites with 50 amps
- Add sewer service to the North end of the Campsite (along the lawn bowling area and
tennis courts)
Year 5
- Begin upgrading older sites electrical and water services, completing small sections at a
time until all 3 sections are complete
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