Ireland's Best Managed Companies 2021 - Leveraging the brand
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Ireland’s Best Managed Companies 2021 Leveraging the brand
Contents
01
02
03
Celebrating your company’s achievement 01 04
Designation title and logo 02
Showcasing your achievement 03 05
- Going Global 04 06
- Share and celebrate with employees 05
- Company website 06 07
- Recruitment 07 08
- Social Media 08
09
- Advertising 09
- Events, sales and marketing collateral 10 10
- Useful tools 11
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- Specify your Award Level 12
- How fellow Best Managed winners are leveraging the brand 13 12
Logo guidelines 15
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2
01
Celebrating your company’s achievement 02
03
Congratulations on Whether your company is a first time winner Winner Level 04
or a requalifying winner who has successfully Year 1 Best Managed New Winner
being awarded as one of 05
maintained the Best Managed status for a Year 2 & 3 Best Managed Requalifying
Ireland's Best Managed number of years, a key benefit of winning is Winner 06
Companies 2021. the exclusive access to use the Best Managed Year 4 Best Managed Gold Standard
Winner 07
Companies designation – a global symbol of
Year 5 & 6 Best Managed Gold Standard 08
corporate success. Requalifying Winner
09
This document has been prepared to provide Year 7 Best Managed Platinum Club
(New Member) 10
some practical tips on how to amplify your win as
one of Ireland’s Best Managed Companies. It is an Year 8+ Best Managed Platinum Club 11
achievement that can be highlighted year-round –
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not only on the evening of the awards ceremony!
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01
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Designation title and logo 02
The programme is referred to as ‘Ireland’s Best Managed Companies’ or 03
‘Best Managed Companies’
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Logo Usage
Permission to use the Best Managed designation use the Best Managed designation on the date 06
is granted to current year winners for a period that the new cohort of winners are announced.
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beginning the day of the public announcement of
winners until the next year’s winners are officially The black and green version of the logo is for 08
Primary Best Managed Companies logo announced. Should a Best Managed company all Best Managed winners up until Year 7 when
09
choose not to re-apply to the programme or companies enter the Platinum Club Level.
should they be unsuccessful in maintaining their Platinum Club members (years 7+) are permitted 10
Best Managed status, they relinquish the right to to use the specific Platinum member logo. 11
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Platinum member Best Managed 14
Companies logo 15
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Showcasing your 05
achievement 06
Here are some 07
helpful tips for 08
promoting your win
to clients, customers,
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prospects, employees 10
and stakeholders, at 11
home and abroad. 12
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Going Global 01
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Best Managed Companies is a globally recognised mark
of excellence and is a valuable asset for winners who are 03
Global program map
expanding their business into new territories. 04
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The programme is active in 21 countries with NORWAY SWEDEN DENMARK
more launches planned. 06
THE NETHERLANDS
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GERMANY CHINA
IRELAND
CANADA
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CZECH 10
UNITED STATES
BELGIUM TURKEY 11
THAILAND
CARIBBEAN
12
MEXICO ITALY
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MALAYSIA
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INDONESIA
SINGAPORE
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CHILE
AUSTRALIA
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04
© 2020. For information, contact Deloitte Touche Tohmatsu Limited. 1
01
Share and celebrate with employees 02
03
First and foremost, your company’s win should • Display your Best Managed Award or certificate 04
Winner
Best Managed be celebrated with your employees. After all, the in a prominent place in your office buildings.
Companies 2021
05
This is to certify that
Name of company
Best Managed accolade recognises the efforts of • Host information about your win and photos
has been honoured as one of Ireland’s Best
Managed Companies 2021.
the entire organisation and this is something that from the awards on your company’s intranet. 06
Harry Goddard, CEO
Deloitte Ireland LLP
Tom Hayes, Chief Executive
Bank of Ireland Corporate Banking
your staff at all levels should take enormous pride Note the official programme description in the 07
in. By sharing the glory, employees will feel that ‘Useful Tools’ section of this document.
they don’t just work for a winner, they are winners 08
• Reference your Best Managed status in new
themselves. Make sure they know they are part of employee starter packs. 09
the winning team. • Reference your win in any internal newsletters
10
or communications.
These are only a few ideas demonstrating how • Produce a short internal video interview with 11
you can spread the winning spirit internally: your CEO, thanking staff for their valuable
12
• Ask staff to include the Best Managed logo in contribution in achieving this designation.
their email signatures. 13
• Include details of your achievement on your 14
company website.
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Company website 02
03
Your company website is probably the 04
most important channel to showcase your
05
achievement. This is usually the first port of call
for clients, customers, prospects and employees 06
to learn more about your company. 07
08
We would encourage you to display the Best
Managed logo on your homepage or on relevant 09
sections of your website to highlight
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your win.
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You can also use the official programme
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description, found in the ‘Useful Tools’ section
of this document. 13
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Recruitment 02
03
Being awarded as a Best Managed Company, is 04
a strong marketing tool for attracting and hiring
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new talent to your company.
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• In role descriptions, reference that your 07
company is one of Ireland’s Best Managed
08
Companies.
• Reference or apply the Best Managed logo on 09
any recruitment advertising campaigns.
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• Include the Best Managed logo on the jobs
section of your website. 11
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Social Media 02
03
Due to broad audience reach, social media • Use one of the official ‘Proud to Be…’ visuals 04
channels offer significant opportunities to amplify that Deloitte has produced for social media.
05
your win as a Best Managed. To access these visuals, please email
iebmc@deloitte.ie 06
There are many ways to promote your win 07
on social channels right across the year. Tag
08
your content with the official global hashtag
#BestManaged to follow and connect with fellow 09
winners around the world.
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• Reference being a Best Managed Company in 11
social posts or videos.
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• Display the Best Managed logo on the banners
of your social media pages or reference it in 13
your company profile. 14
• Apply the Best Managed logo to your social
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media visuals.
#B
es t
Ma
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nag
ed
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0801
Advertising 02
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For advertising campaigns, consider applying the 04
Best Managed logo to your creative.
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Please refer to the logo guidelines document for 06
all the information you need to reproduce the 07
logo accurately.
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Event, sales and marketing collateral 02
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• In this new world of virtual events, reference 04
your Best Managed status in webinar invites or
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presentations.
• When delivering a tender or sales pitch, 06
reference Best Managed in the presentation. 07
• Include the Best Managed logo in corporate
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video content.
• For trade shows or events, apply the logo to 09
your event collateral.
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Useful tools 02
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Logo 04
Please ensure that you are using the logo for Best
Ireland’s Best Managed Companies, is the 05
Managed Companies. premier business programme run by Deloitte
that recognises excellence in privately owned 06
Winners Pack and managed companies across the island
07
As part of your Winners 2021 pack, you will of Ireland. Since the programme launch in
2008, hundreds of companies have competed 08
recieve logos, a press release and social media
for this designation in a rigorous process that
visuals. If you require any of these items, please evaluates their management skills and practices. 09
email the programme team at iebmc@deloitte.ie Those who are successful are acknowledged for
10
mastering their growth strategies across all key
Authorised programme description/Best management functions. 11
Managed boilerplate
Once a company is awarded as a Best 12
This boilerplate is the standard description of Managed, they must reapply on an annual
the programme – and helps to ensure everyone basis. Programme milestone years include Gold 13
knows how it works. Please use this description Standard – companies who have successfully 14
when explaining the programme in any of your maintained their Best Managed status for four
consecutive years while those who successfully 15
materials.
reach seven consecutive years and beyond
become part of the prestigious Platinum 16
Club. Best Managed is a globally recognised
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designation, with presence in 21 countries.
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1101
Specify your Award Level 02
03
Milestone years of the programme include Year 1 • “We are proud to be recognised as a Best 04
• I need to get onto the server as New Winners enter the network, Year 4 when Managed Company since 2012.”
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to get these logos companies qualify for Gold Standard and Year 7 • “Proud be one of Ireland’s Best Managed
when companies enter the Platinum Club. Company (Gold Standard) having maintained 06
our Best Managed status for the past four 07
Add more weight to your win by specifying the years.”
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award level that your company has achieved. For • “Proud be one of Ireland’s Best Managed
example: Company for the ninth year running and to be a 09
member of the Platinum Club.”
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12How fellow Best Managed winners 01
are leveraging the brand 02
03
Press interviews Advertising Company website 04
05
CHANGE 06
YOUR WORLD, 07
THEN THE WORLD.
08
From cloud, cybersecurity and networking
to digital workspace and global 09
IT Procurement expertise, we provide
IT solutions that enable business innovation
as much as technological change. 10
We’ve got IT covered.
11
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Dublin | London | São Paulo | Singapore | Tel Aviv | Tokyo E: info@arkphire.com
W: arkphire.com
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13How fellow Best Managed winners 01
are leveraging the brand 02
03
LinkedIn Facebook Twitter 04
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Logo guidelines 02
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The Best Managed Companies logo is used by Use with your company’s logo 04
New Winners, Requalified members, Gold and
05
Platinum Standard members for advertising or Placement
marketing purposes for a period of one year. The The Best Managed Companies logo should 06
logo and its options, as outlined in this document, be in a place of prominence. Please follow the 07
were designed with flexibility in order to meet a recommended placements of the logo, as follows:
08
variety of applications and accommodate your • for advertisements and business stationary -
needs. place it in the bottom left of the page layout 09
• for special occasions such as promotional
The logo has been developed to work across all 10
materials, building signage and company
sizes and formats. Please ensure the following
vehicles - follow the clear space rule and 11
principles apply when using the logo on your
position the logo appropriately
communication pieces: 12
• if your company’s brand standards cannot
• always use the master logo artwork and follow 13
accommodate this, please refer to ’Non-
the instructions attached to the logo files
standard background’ 14
• do not attempt to re-create the logo
• reproduce in full colour whenever possible. If Incorrect usage of the Best Managed logo 15
the application is black and white, please refer It is essential the appearance of the logo is
16
to ‘Reproduction options’ consistent and easily recognisable in order to
ensure prestige and integrity. 17
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Colour 04
• Pantone, CMYK specifications are used in the
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printing process
Pantone Rich black 06
• RGB colours are set for on-screen applications
375 C
(eg, PowerPoint) to ensure better colour 07
Pantone Rich black
Pantone 368 Rich black
375 C
accuracy for projection C55 M0 Y100 C50 M40 Y0 K100
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• Hex colours are set for web use only R134 G188 B37 R0 G25.1B25.1
Hex K0#86BC25 Hex 004040
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Cool gray Rich black 12
5
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Pantone 368 Rich black
C43 M34 Y34 K1 C50 M40 Y0 K100
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R178 G176 B178 R0 G25.1B25.1
Primary Best Managed Platinum member Best Managed Hex b2b2b0 Hex 004040
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Companies logo Companies logo
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Clear space rule Print Version 04
To protect the integrity and clarity of the Best In printed applications, the logo should never
05
Managed Companies Awards Programme brand, appear smaller than 30mm in width.
a minimum clearance space is required when 06
X height
positioning the logo: 07
• the minimum clear space around the logo is
equal to two times the cap height of the ‘Best 08
Clear space rule Managed Companies’ wording (X=the height of 09
the words “Best Managed Companies”)
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• no other graphic element may appear within
this area. Always allow for more clear space 11
wherever possible
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• do not combine the Best Managed Companies
X height
logo with any other logo, text or graphic (Please 13
refer to ‘Incorrect usage of the Best Managed 14
Companies logo’)
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Clear space rule
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The Primary logo and Platinum
member logo should only 03
be used on a white or black 04
background. Add a white or
black background when placing 05
it on a non standard background 06
(other colours or photos).
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18Contact us We hope you found this document helpful. If you have any questions, please contact us at iebmc@deloitte.ie At Deloitte, we make an impact that matters for our clients, our people, our profession, and in the wider society by delivering the solutions and insights they need to address their most complex business challenges. As the largest global professional services and consulting network, with over 312,000 professionals in more than 150 countries, we bring world-class capabilities and high-quality services to our clients. In Ireland, Deloitte has over 3,000 people providing audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. Our people have the leadership capabilities, experience and insight to collaborate with clients so they can move forward with confidence. This publication has been written in general terms and we recommend that you obtain professional advice before acting or refraining from action on any of the contents of this publication. Deloitte Ireland LLP accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. Deloitte Ireland LLP is a limited liability partnership registered in Northern Ireland with registered number NC1499 and its registered office at 19 Bedford Street, Belfast BT2 7EJ, Northern Ireland. Deloitte Ireland LLP is the Ireland affiliate of Deloitte NSE LLP, a member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”). DTTL and each of its member firms are legally separate and independent entities. DTTL and Deloitte NSE LLP do not provide services to clients. Please see www.deloitte.com/about to learn more about our global network of member firms. © 2021 Deloitte Ireland LLP. All rights reserved.
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