Iowagrocer - Together Again - CONVENTION ISSUE 2021 - Iowa Grocery Industry Association
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CONVENTION ISSUE • 2021
iowagrocer
Together Again
A publication of the Iowa Grocery Industry Association
OLES
During good times, it’s easy to keep a steady hand. But when life throws curve balls
WH
E
D
AL
E like the world has never seen, those steady hands can become shaky rather quickly.
At Associated Wholesale Grocers, we have thousands of examples of strong, steady
T
IA
G
RO
hands keeping grocery stores running, true purveyors of hope for our communities.
ASSOC
CERS
And there are thousands of steady hands at AWG supporting those ESSENTIAL pillars
of communities in the 28 states we serve. We’ve been constantly tracking how our
industry is changing and we’re focusing even closer on how the current situation will
R
D
T E
E
A
IL
E R O W
N
change things even more.
We have long prided ourselves on the lowest cost of goods. But now, and in the future,
our retailers need far more than that. Everything from e-commerce to merchandising,
digital marketing to support as we navigate through any crisis together. We have
helping, steady hands for every area of your store and have prided ourselves on being
that steady hand for almost 100 years.
Dear ,
[merchant services provider]
I need a partner who can
me support my
[verb]
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[noun]
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digital payments.
I’VE DECIDED TO PARTNER
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We understand your business challenges
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TRUST YOUR TASTE BUDS
CONVENTION ISSUE 2021
Inside this Issue
18 24
Paying Tribute to IGIA’s Ribbon Sponsors............................................................... 4–5
Chairman’s Message...................................................................................................... 6
IGIA Board of Directors.................................................................................................. 7
President’s Message....................................................................................................... 8
Meet the Team................................................................................................................ 9
Online Grocery Sales Up 43%............................................................................... 10–11
Federal Legislative Outlook................................................................................... 16–17
Your Hometown Grocer: Story City Kwik Star..................................................... 20–24
IGIA Get Connected Convention 2021 Preview.................................................. 26–35
Convention Schedule...................................................................................... 26–27
Wednesday Morning: Golf & Non-Golf Events............................................. 28–29
Wednesday Afternoon: Registration/Check-in, VIP & Kickoff Events........ 30–31
Thursday: Speaker Lineup.............................................................................. 32–33
Convention Need to Know.................................................................................... 34
Convention Registration Form............................................................................. 35
IGIA Leadership Institute: Gearing up for 2021.................................................. 38–39
38 Your 2021 Build with Bags Grant Winners.......................................................... 42–43
Iowa Best Bagger Is Back!...................................................................................... 48–49
IGIA Fall Golf Classic Returning to Legacy in 2021.................................................... 50
IGIA Member Renewals............................................................................................... 52
The Iowa Grocer magazine is published four times per
Welcome, New IGIA Members.................................................................................... 53
year by Grocers Services Company, a subsidiary of the
Consumers Want More from Food Brands............................................................... 53
Iowa Grocery Industry Association. The magazine is
distributed by mail to members of the Iowa Grocery Supplier Member Directory.................................................................................. 54–55
Industry Association. All rights of this publication are
strictly reserved and no part of it may be reproduced About this Issue
in whole or part without expressed written permission The IGIA “Get Connected” Convention is all about making connections with
from the publisher. While the information has been the individuals, companies and resources to drive your business.
compiled carefully to ensure maximum accuracy After a year impacted by COVID, IGIA staff members are eager to
at the time of publication, it is provided for general get “Together Again” and have been busy planning an exciting and
guidance and is subject to change. Entire contents worthwhile convention experience. This issue of the Iowa Grocer magazine
are protected by Copyright ©2021Iowa Grocer provides a sneak peek at what’s to come during Get Connected
and Grocers Services Company. Magazine printing
Convention 2021.
provided by Sutherland Printing, Montezuma, Iowa.
3
IOWAGROCER
2021 IGIA RIBBON SPONSORS
Thank you for being a piece of the big picture!
At the IGIA, we are proud of all our members, but we are especially grateful for an elite group of companies
that have chosen to come together like the pieces of a puzzle to help paint the bigger industry picture through
IGIA Ribbon Sponsorship. We applaud their leadership, foresight and vision in lending their time and resources
for the good of the entire industry. The many unique perspectives and strengths of the companies represented
here join together to ensure a picture of future industry success.
We recognize the many companies you see here for their generous contributions on behalf of our industry.
Their support is key to the Association’s efforts to provide relevant programming and resources to its
membership. Ribbon Sponsor backing also allows the Association to execute effective advocacy efforts that
help IGIA members to overcome legislative obstacles and attain prosperity. Please consider supporting them
as they have supported the Association when selecting the businesses you partner with to supply products
and services.
As with any good jigsaw puzzle, there is great satisfaction when the final picture is complete. In the same way,
being a part of the “big picture” of our industry through Ribbon Sponsorhip provides a sense of accomplishment
as it promotes our future prosperity.
SPECIAL THANKS TO THIS YEAR’S IGIA RIBBON SPONSORS!
PLATINUM
Coca-Cola
E & J Gallo Winery
Fareway Stores
Hy-Vee
PepsiCo
4
SHAZAM
CONVENTION ISSUE 2021
WHITE
Acosta Sales & Marketing
American Pop Corn Company
Arctic Glacier Ice
Barilla
Body Armor
The Boston Beer Company
Capital City Fruit
RED Cookies Food Products
Crossmark Sales & Marketing
Advantage Solutions Crystal Farms
Anheuser Busch Fairlife
Hockenberg Newburgh
Bimbo Bakeries USA
Holmes Murphy & Associates
Casey’s General Stores Hormel Foods Corporation
Certco Hussmann Corporation
Constellation Brands Johnson Brothers of Iowa
BLUE Frontier Co-op
Odyssey/Buholzer Brothers
Orion Land Mark
General Mills Pabst Brewing Company
AE Dairy Iowa Lottery Pan-O-Gold Baking Company
Kellogg Company Pilgrim’s
Associated Prairie Farms Dairy
Wholesale Grocers Keurig Dr Pepper
Premium Waters
KraftHeinz Reynolds American
Bernatello’s Pizza
Kum & Go Rose Acre Farms
Cylinder Express Kwik Star RSM US
Russ Davis Wholesale
DFA Dairy Brands/Kemps MillerCoors
Shearer’s
Mueller Yurgae Associates Sparboe Companies
Federated Insurance
Old Dutch Foods SpartanNash
H. Brooks & Company Sazerac Tyson Foods
UNFI
Hiland Dairy Shullsburg Creamery
Unilever
Southern Glazer’s Voss Distributing/Red Bull
We invite all IGIA members Wine & Spirits
to be a part of the big picture and
enjoy the elite status afforded Versova Eggs
IGIA Ribbon Sponsors. Wells Enterprises
Interested? Contact Cara Corkrean
ccorkrean@iowagrocers.com White Claw Hard Seltzer 5
515.270.2628
Chairman’s Message
Dealing with Dynamic Variables
in South America impacting the store chains such as Albertsons are
global resin supply (which is a key posting +12% sales growth with a
component to plastic bottles), we all credit to a continuation of higher
continue to do amazing work to keep food-at-home consumption trends…
business moving forward. and all the while, we are seeing
continued improvement on mobility
I was speaking with Nik Modi earlier this trends and upticks in away-from-home
week (shameless plug: Nik is with RBC consumption as vaccination rates rise.
Capital Markets as a leading analyst
covering U.S. Beverage, Household Not to put too fine a point on it, but
Personal Care and Tobacco; come our industry has been killing it. We
hear Nik speak at our Get Connected have had a lot coming at all of us the
Convention!) and he asked me what last 12+ months, and I want to take
my thoughts were on the root causes a minute to again acknowledge the
of some industry supply chain incredible effort and dedication we
challenges and my answer was easy. showed as an industry to feed Iowans.
Yes, there are some anomalies that
are hitting certain segments hard right As I wrap up my time here as
now, but the underlying drag is not chairman of the Iowa Grocery Industry
Association, I want to encourage all of
“The correction after us to build on the great work we have
started together around highlighting
I enjoy speaking with a variety of a disruption often and elevating our members. Labor is
business leaders throughout Iowa requires spike staffing tight, but the opportunities in our ever-
to better understand the challenges changing industry are phenomenal.
and opportunities we have across the to make up for the We need to continue to share the
economy. As we know, a subset of lost time… and that great stories we all write each day
our industry’s business will always be and continue to recruit new talented
dynamic—with variables impacting is where every corner employees to our companies.
it such as food and beverage trends, of our economy is
consumer sentiment, earning power A special thanks to the IGIA Executive
changes, weather… and the list goes on.
struggling right now.” Committee, the Board of Directors,
and the IGIA staff for all their support
But now variables are popping up having enough workers to help buoy and guidance along the way.
that have not been as prevalent in the business when disruptions occur.
years past. Supply chain disruptions The correction after a disruption often I will see you all at the Convention
are all too common these days: I was requires spike staffing to make up for in September!
recently meeting with a customer who the lost time… and that is where every
owns a large boat dealership and he corner of our economy is struggling Sincerely,
shared with me his top supply chain right now.
constraint impacting his inventory
shortage is a special kind of foam Regardless, we continue to show
needed for seat cushions. Whether it outstanding growth across our Rob Feeney, IGIA Chairman
is a nail shortage impacting wooden industry. This earnings season has President & COO
pallet supply or weather patterns showed us that publicly traded grocery Atlantic Coca-Cola Bottling Company
6
CONVENTION ISSUE 2021
IGIA Board of Directors
Officers
Chairman First Vice Chair Second Vice Chair Treasurer Past Chairman
Rob Feeney Charley Campbell Tom Laven Darren Baty Steve Grolmus
Atlantic Coca-Cola Kum & Go, L.C. Fareway Stores, Inc. Hy-Vee, Inc. North Scott Foods
Bottling Co.
Directors
Joel Allen Randy Bender Andrea Chase Denny Dietrich Jill Eildert Bev Jessen
Hy-Vee, Inc. Bender’s Foods Fareway Stores, Inc. Gary’s Foods Hometown Foods Cylinder Express
Brian Kessler Dan Kramer Gary Munson Lisa Nelson Tracy Prouty Dave Ring
Associated SHAZAM Kellogg Co. Walmart, Inc. SpartanNash Kwik Star
Wholesale Grocers
Dana Sump Amy Thompson Jeremy Thompson Zac Voss Chris Yurgae
Casey’s General Pepsi Beverages Co. Sazerac Voss Distributing/ Mueller Yurgae
Stores Red Bull Associates
7
IOWAGROCER
Changing Your Point of View
In this issue of the magazine, you will during a year of shifting landscapes and
find several features dedicated to looking ever-changing priorities. As in previous
ahead. On page 10, you can read about years, the Hall of Fame event will require
some recent online sales trends and a separate registration from convention.
what they might mean for your business. Watch for more details to come in the
On page 53, we explore what a recent Hall of Fame Issue arriving in August.
survey reveals about what consumers
expect from food brands. The health and safety of members, staff
and others will be top of mind as we
Looking ahead at events proceed with in-person events like Get
In this same vein, IGIA has taken a Connected Convention 2021 and the
proactive approach to events in 2021, IGIA Hall of Fame Dinner. All of IGIA’s
adjusting their timing to ensure the upcoming events will follow CDC COVID
best path forward for holding in-person protocols that are in place at the time.
events. As a result, IGIA has shifted its We are confident that the new schedule
2021 Events Calendar, moving most of events will allow us to offer the safe,
events to the latter half of the year. high-quality networking, education and
entertainment opportunities that we
One of the most exciting and noteworthy always strive to provide our members.
changes, the IGIA Get Connected
Recently while racing across the Convention has been moved from Within this issue, you will also find
state between kids’ activities, it occured summer to fall. Convention 2021 is information about the IGIA Fall Golf
to me as I looked out the passenger scheduled for September 1–2, at the Iowa Tournament and the 2021 IGIA Leadership
window how quickly the landscape Events Center in downtown Des Moines. Institute as well as a preview of the ever-
whizzes by from that view. So much popular Iowa Best Bagger Competition.
was passing so quickly, I felt like I was All of us at the IGIA are excited for a return
missing as much as I was taking in. But to in-person events and eager to see As you peruse these pages and consider
when I shifted my gaze ahead and looked every one of you in 2021. While virtual the path ahead with us, please add IGIA
down the road in front of me, everything events kept us connected throughout the event dates to your calendar to ensure
seemed a long way off from this new pandemic, we look forward to providing these worthwhile industry events aren’t
perspective. The long view made it much face-to-face networking benefits to our overlooked amidst the fast-paced day-
easier to take it all in. members once again. You will find exciting to-day of our industry.
details about the 2021 IGIA Get Connected
It struck me that working in the fast-paced Convention in a special convention Looking forward to talking with all
day-to-day of our industry can feel a lot preview, found on pages 26 to 35. of you face-to-face in 2021!
like looking out the side window. There
is the inescapable feeling you might be Hosting Hall of Fame Dinner in Best wishes for your health and safety,
overlooking something important. Conjunction with Convention
Another big change, the annual Hall of
At the Association, we make every effort Fame Dinner will be held in conjunction
to take the long view, to look down the with Convention at the Iowa Events Michelle Hurd
road and anticipate the changes in the Center on September 2. Holding the IGIA President
path ahead so that we might serve you Hall of Fame Dinner on the heels of
better. convention will minimize travel and
provide ease of scheduling for attendees
8CONVENTION ISSUE 2021
Meet the Team!
Michelle Hurd Cara Corkrean
President Assistant Vice President of
Membership and Operations
Ann Seuferer Annie Schlink Audrey Comer
Communication Specialist Events and Education Membership and Marketing
Coordinator Coordinator
9IOWAGROCER
Brick Meets Click Consumer Survey
Online Grocery Sales Up 43%
New research shows how a year of accelerated growth has disrupted the online grocery aisle.
Pickup segment of the
market on the rise
In fact, the ship-to-home segment of the
online grocery market lost 27% of its
monthly users on a year-over-year basis,
while the pickup segment gained 12% and
delivery gained 23%, illustrating one way
the pandemic has changed the way people
engage in online grocery shopping.
Regarding order share, the ship-to-home
segment captured the largest share of
orders before the pandemic and even
during March 2020. However, over the
past year it has ceded nearly 19 percentage
points of order share to the delivery and
pickup segments. Today pickup is the
dominant way online orders are received
in the United States.
Monthly active users placed an average of
2.8 online orders during March of this year
The U.S. online grocer market average order values are at similarly compared to 2.5 orders a year ago. The
finished March with $9.3 billion in sales, a elevated levels and order frequency has 12% gain in order frequency is mainly
return to January’s record spending levels, gone up.” attributed to the fact that households were
as over 69 million households placed an still largely shopping in physical stores until
average of 2.8 online orders during the Ship-to-home segment of the states announced stay-at-home orders,
month, according to Brick Meets Click/ online grocery market declines with California being the first to do so on
Mercatus Grocery Shopping Survey fielded The ongoing independent research initiative March 19, 2020.
March 26-28, 2021. The 43% jump in sales, created and conducted by Brick Meets
versus a year ago when sales were $6.5 Click and sponsored by Mercatus found At $84, the average value for delivery
billion, quantifies the disruptive impact that 69.3 million households placed one and pickup orders remained essentially
of a pandemic that continues to alter the or more online orders during March 2021, unchanged compared to a year ago, while
way people get their groceries. compared to 74.5 million during the same ship-to-home declined 6% to $49 during
period a year ago when stay-at-home orders the same period. Of note, average order
“A year since COVID-19 changed how and retail restrictions first went into effect. values across all the segments had already
we live, work and shop, online grocery While this represents a 7% decline in the risen by 16% to 18% in March 2020 versus
demonstrates continued strength and monthly active user base, the decrease pre-COVID levels as households began
impressive staying power,” said David was entirely driven by fewer households buying more groceries online.
Bishop, partner, Brick Meets Click. “The making online grocery purchases that
monthly active user base remains robust, are shipped to the home via common or
contract carriers.
10CONVENTION ISSUE 2021
A year ago, online grocery shoppers faced About the consumer research grocery business with tomorrow’s needs. Our
a range of challenges, including out-of- The Brick Meets Click/Mercatus Grocery clear thinking and practical solutions help
stocks and insufficient order slot capacity, Shopping Survey is an ongoing independent clients make their strategies and customer
which degraded the overall experience and research initiative created and conducted offers more compelling and relevant in the
led to repeat intent rates plummeting to by Brick Meets Click and sponsored by changing U.S. grocery market. We bring
under 43%. Today, retailers have largely Mercatus. Brick Meets Click conducted deep industry expertise, knowledge of what’s
addressed these issues and the effect the survey on Mar. 26-28, 2021 with 1,811 coming next, and fact-based analysis to the
is evident. For March 2021, the leading adults, 18 years and older, who participated challenge of finding new routes to success.
satisfaction indicator, “likelihood to use in the household’s grocery shopping.
a specific service again,” came in at 62%. Results were adjusted based on internet About Mercatus
usage among U.S. adults to account for the Mercatus is the authoritative voice for
Curbside pickup attracts largest non-response bias associated with online food retailers who want to strengthen
share of monthly shoppers surveys. Responses are geographically their relationship with shoppers in a digital
“Over the last 12 months, consumers’ representative of the United States and space. We help leading grocers get back
dramatic shift to online grocery shopping weighted by age to reflect the national in charge of their eCommerce experience,
has solidified, with curbside pickup population of adults, 18 years and older, empowering them to deliver exceptional
attracting the largest share of monthly according to the U.S. Census Bureau. Brick branded omnichannel shopping experiences.
shoppers at 53% compared to ship-to- Meets Click used a similar methodology
home and delivery,” said Sylvain Perrier, for each of the surveys conducted Feb. Together, we empower clients to create
president and CEO, Mercatus. “In fact, 26-28, 2021 (n= 1,812), Jan. 28-31, 2021 authentic digital shopping experiences with
pickup continues to have stronger (n=1,776) and throughout 2020: Nov. 11-14 solutions to drive shopper engagement, grow
consumer demand across all market types (n=2,067), Aug. 24-26 (n=1,817), June 24-25 share of wallet and profitability, and quickly
compared to delivery. (n=1,781), May 20-22 (n=1,724), April 22-24 adapt to changes in consumer behavior. The
(n= 1,651), and March 23-25 (n=1,601). Mercatus Integrated Commerce® platform
Those brick-and-mortar chains that have is used by leading North American retailers,
invested in optimizing pickup services About Brick Meets Click including Weis Markets, Save Mart brands,
likely will continue to benefit from the high Brick Meets Click is an analytics and strategic Brookshire’s Grocery Company brands, WinCo
repeat intent rate as indicated in the data.” insight firm that connects today’s Foods, Smart & Final and others. IG
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Change is
in the air
Democratic trifecta at work
provided by National Grocers Association
This year ushered in a new Congress and administration, including
changes in which political party holds the majority. Democrats now
hold a trifecta in Washington, with a slim majority in the U.S. House,
a 50-50 split in the Senate with the tie vote going to Vice President
Kamala Harris, and President Joe Biden at the helm in the White House.
Despite the continued challenges brought on by the COVID-19
pandemic and partisan politics, NGA remains focused on advocating
on behalf of independent grocers throughout the country, ensuring
their priorities are heard on both sides of the political aisle.
President Biden began his first days in office with the signing of
several Executive Orders addressing the pandemic, including
expanding vaccine rollout and implementing mask mandates
on federal properties. Attention quickly turned to an aid package
in which much of the debate centered on the scope of the bill,
namely the spending levels and funding amounts of unemployment
benefits. Leaning on the budget reconciliation process, Democrats
passed a $1.9 trillion relief package, signed into law in March. The
package extended a $300 per week unemployment benefit through
Sept. 6, expanded the child tax credit for one year and increased
the maximum Supplemental Nutrition Assistance Program (SNAP)
benefit by 15 percent through September. Not included in the
16CONVENTION ISSUE 2021
The Federal Legislative Landscape
A shift in power
NGA remains focused on advocating on behalf of independent grocers throughout the country,
ensuring their priorities are heard on both sides of the political aisle.
final bill was a $15 minimum wage for SNAP online purchasing, and the two” plan expected to be introduced
hike. Over 100 NGA members sent American Rescue Plan signed into law later this spring. With expectations
letters to their members of Congress this March provided $25 million to that this second proposal will include
urging them to vote against the one- promote technological improvements a variety of hikes on individuals
size-fits-all minimum wage proposal. for SNAP online purchasing, and pass-through corporations,
modernizing the Electronic Benefits as well as hefty increases to the
Standing against Transfer (EBT) system and supporting estate tax and lowering thresholds,
$15 minimum wage SNAP mobile payment technologies. Main Street businesses could
As President Biden and Democrats NGA will continue to provide inevitably be hit with a larger tax bill.
pursue their agenda, efforts to raise technical assistance so more
the federal minimum wage to $15 independent community grocers For many businesses, including
an hour will continue. NGA opposes can offer SNAP online purchasing. grocers, the prospect of tax increases
increasing the federal minimum wage forces them to withhold capital that
to $15 because it would harm small Tax increases loom ahead could otherwise be reinvested into
businesses and reduce food access In April, President Biden unveiled the their companies, preventing them
in disadvantaged communities. The next step in his “Build Back Better” from hiring, renovating or expanding
federal minimum wage was always agenda, calling on Congress to pass an their stores, or upgrading equipment.
intended to be a floor, not a ceiling, infrastructure package. The “American Similar to the partisan tack taken
and many states and cities have taken Jobs Plan,” as the White House coined to pass the American Rescue Plan,
actions to raise their minimums to it, lays out more than $2 trillion in many Democrats are calling for a
levels that best align with the local federal spending on infrastructure jobs and infrastructure package to
economy and cost-of-living conditions. and other domestic investments. The also use the budget reconciliation
NGA will work with Congress to identify administration sees this as a one-two process, making chances for
a more realistic federal wage policy that punch to provide resources to revitalize negotiated compromise unlikely.
allows independent supermarkets to the nation’s roads, bridges and other
continue to invest in their companies, infrastructure and to create jobs, With the help of our members, NGA will
employees and communities. helping the country rebound from continue working with Congress and the
the economic downturn of COVID-19. White House to gain support for relief
Making SNAP Easier and assistance that makes it easier for
Since the onset of the pandemic, NGA Included in the Biden plan is a list of independent grocers to serve their
has impressed upon Congress and the tax increases proposed to pay for at communities. As an industry employing
administration the critical need for least some of the more than $2 trillion over a million workers on the front
technical assistance for independent in spending. While the American Jobs lines of the pandemic, it’s important
community grocers that desire to Plan focuses its hikes on the corporate for Congress to hear from you. IG
participate in SNAP online purchasing. side of the ledger, raising the
corporate rate from 21 to 28
The program is technically challenging percent, attempting to close For more information on these issues
to set up, particularly for small and international tax loopholes, make your
and how you can
mid-size grocers. The Consolidated the White House has made voice heard in Washington, D.C.
Appropriations Act signed into law in clear that this proposal will
visit www.grocerstakeaction.org.
December 2019 provided $5 million be complemented by a “part
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Your Hometown Grocer: Story City Kwik Star
A Sign of Good Things
Ten miles north of Ames along Interstate 35, a new pole sign stands tall
at the exit for Story City, Iowa, beckoning weary travelers to stop.
new waffle-chicken sandwich to
a fresh donut, a fruit or veggie
tray and everything in between.
Long-haul truckers are drawn in
by what lay beyond the sign—
the spacious parking lot, diesel
pumps, a truckers’ lounge and
travel center with showers and
laundry facilities. They will also
find a CAT scale, designed to weigh
semis before fueling to help keep
them within weight regulations.
More than a convenience store
For residents of Story City and
nearby communities, the sign
marks a spot where they can find
a good selection of fresh produce
A new pole sign stands tall at The sign calls out to workers from and meat as well as a variety of
the exit for Story City, beckoning several nearby manufacturing ready-to-eat Take Home Meals for
weary travelers to stop, fill plants with the promise of a hot families looking for an answer to
their gas tanks, get a bite to eat meal or a quick snack for breakfast, the question, “What’s for dinner?”
and stretch their legs before lunch or supper. The choices
resuming the journey ahead. range from fried chicken or the
“Kwik Facts”
❖ Kwik Trip serves over 350 communities in
Wisconsin, Minnesota, Iowa and Illinois.
❖ Kwik Trip is a vertically integrated company operating its own bakery,
dairy, blow mold, kitchens, food protection laboratory, distribution center,
ice plant, liquid propane plant, transportation company and
health clinics.
❖ Kwik Trip makes and ships 80 percent of their own branded
products, delivering fresh products to stores daily.
❖ Kwik Trip employs 30,000+ coworkers.
❖ Kwik Trip offers no-fee ATMs, complimentary air compressors, car wash
and top tier fuels—E-10, E-15 and E-85—supporting Iowa corn growers.
❖ Kwik Trip also provides a customer rewards program
offering free items, discounts and coupons.
20CONVENTION ISSUE 2021
The sign reads, “Kwik Star,” and QuikTrip—a Tulsa, Oklahoma- Standing out in a
marks the location of the town’s based chain that made its way into competitive landscape
newest convenience store. Iowa first, several years before. Some might say it was a bold
Built from the ground up on the move coming to Iowa. The
east side of I-35, the store opened Contributing to the state is home base for some
in September of 2020 and has local economy of the most recognizable
quickly become a local destination. Construction crews, electricians, convenience chains in the nation
plumbers, brick layers, landscapers, so the competition is fierce.
Providing options roofers and others began
“We get comments from the construction of the Story City store (Continued on page 20.)
community. People appreciate the in April, 2020. The new large-
convenience our store offers. They format Kwik Star is a convenience
can pick up the staples they need store and travel center in one
to make a meal or select a ready-to- and occupies a massive 309,504
eat Take Home Meal, and our prices square feet including its parking
are as good as what they can find lot. The store itself measures
anywhere,” says Kathy Lowe, store 8,847 square feet, and the car
manager of the Story City Kwik Star. wash covers 1,949 square feet.
Kwik Star’s Food Service District While Kwik Star employs its own
Leader, James Ohrt, says that Kwik contractors, each new build also
Star’s food keeps customers coming provides opportunities for a
back. “Kwik Stars are known for number of local contractors. The
their outstanding food selections,” growing company’s future plans
he says. “We have become a food include opening more than 50
destination and grocery shopping stores this year alone, with
option for our local community 14 new stores in Iowa.
because we provide high-quality
products at competitive prices.”
Comfortable seating
Keeping prices low
offers Story City residents a place
Ohrt goes on to explain, “Kwik Trip to meet up with friends.
is a vertically integrated company.
It operates its own bakery, dairy,
distribution center, ice plant, liquid
propane plant and transportation
company, all of which help to
keep costs low. And, our stores
get trucks daily, which means
our products are always fresh.”
Kwik Star is not only new to Story
City but is a relative newcomer
to the state. Known as Kwik Trip
outside of Iowa, the La Crosse,
Wisconsin-based company opened
its first Iowa store in 1993 under
the name Kwik Star. The name
was changed to avoid confusion
and legal ramifications with
21IOWAGROCER
Your Hometown Grocer: Story City Kwik Star
“A Sign of Good Things” (Continued from page 19.)
Kwik trip is working to be known as the store that helps support the
Story City community and the people employed there.
“What separates us from our clean, you offer them good food
competitors is our people,” and snacks, you thank them for
1 says Mitch Schneider, Kwik Trip coming and you invite them to
district leader. “Our hiring and come back,” she explains. “That’s
training practices make all the how we treat our customers.”
difference. Any company can
produce and sell products similar As a result, keeping the store in
to ours, but our culture and tiptop shape around the clock is
passion for guest service help also a priority, according to Lowe,
us stand out. This is more than and store procedures provide for
a paycheck to our coworkers, it continuous cleaning and stocking.
is a career and a second home.
They enjoy coming to work and Making a difference
truly care about our guests.” Beyond the in-store experience,
Kwik Star’s commitment to “making
Lowe agrees, adding, “We focus a difference” as stated in its
on getting the right people in mission has led the Story City store
place to begin with. And, we to quickly become a symbol for
are continually monitoring and community assistance. Through
supporting our employees’ the company’s “Neighbors Helping
growth and development.” Neighbors” fund, the store has
donated $1,000 to the Story City
Building upon a strong police department, $1,000 to the
foundation American Legion and $500 to the
Founded in 1965, family-owned Roland-Story FFA as well as granted
Kwik Trip has evolved with an a multitude of other community
emphasis on guest service, and requests from area schools and
the company’s mission reflects local clubs since opening.
its commitment to its customers.
The mission reads, “To serve “We want to be known as a
our customers and community store that helps support the
more effectively than anyone community and the people
else by treating our customers, who work here,” says Lowe.
coworkers and suppliers as
we, personally, would like Based on what Story City’s
to be treated and to make a mayor, Mike Jensen, has to say,
difference in someone’s life.” Kwik Star has succeeded.
Lowe explains how this mission Jensen recalled that he was
translates to her job as store disappointed when the town
manager, “We treat our customers lost a bid for a new Love’s Travel
as if they are guests coming over Stop to be built on the land
to our house for a visit. When you Kwik Star currently occupies,
entertain friends in your home, but now he feels differently.
you make sure your house is
22CONVENTION ISSUE 2021
PHOTOS
4. The new large-format Kwik Star, a convenience store and
1. An employee of a nearby manufacturing facility, ISPT LLC, travel center combo, covers 309,504 square feet.
grabs a breakfast snack and coffee.
5. Kwik Star regulars Matt Richardson and Robert Allen live
2. Left to right: At your service when you stop by the Story in the area and work for Hedrick Construction based in
City Kwik Star, Taryn Anderson; Food Service District Leader Huxley, Iowa. Kwik Star is a part of their daily routine. It’s
James Ohrt; Kathy Lowe, store manager; and Rae Bizjak. their morning coffee and lunchtime stop. Allen says they
stop every chance they get. “We like the coffee and the
3. Certified CAT scales allow truckers to weigh their rigs before food.” Richardson adds, “The prices are good. I like the
filling up, which helps them stay within weight regulations. deals and the wide variety too.”
“Kwik Star contributes to our
local food bank, has made
cash donations to our local fire 2
and police departments and
has worked on some school
fundraising projects. They also
keep the area looking clean
and inviting, which is important
because it is located at the main
entrance to our community.
“Our residents appreciate the
food choices like the take-home
meals made up fresh every day.
Some people purchase several to
take home and freeze, and then
serve whenever they do not want
to go out. Kwik Star has become
a hub that is busy with several
coffee groups every morning.
3
And, the outdoor seating area is
nice when the weather permits.
“In the long run, I think this new
Kwik Star is a great fit for Story
City. It offers more choices,
helps to keep gas prices low in
our town and is working to be a
partner in our community.” IG
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IGIA Get Connected Convention
Together Again
September 1–2, 2021
Iowa Events Center | 730 3rd St, Des Moines, IA 50309
Join the Iowa Grocery Industry Association at the 2021 Get
Connected Convention. After a year apart living in a virtual world,
it will be great to see one another in person as we gather “together
again” in Des Moines, Iowa.
26CONVENTION ISSUE 2021
Wednesday, September 1, 2021
10 a.m.–3 p.m. IGIA Golf Tournament, Beaver Creek Golf Course, Grimes, Iowa
10:15 a.m.–3:30 pm Tour, Taste & Explore Non-Golf Event
4 p.m. Hotel Check-In
4:30 p.m. Registration, Principal Park
5–6 p.m. VIP Ribbon Sponsor Event, Principal Park Cub Club
6–9 p.m. Convention Kick-Off Event, Principal Park
6–7 p.m. Welcome Attendees/New Members | Recognize
Committee Members/Special Guests | Dinner at Principal Park
7–9 p.m. Musical Entertainment by Final Mix Show Band
sponsored by Mueller Yurgae Associates
9:15 p.m. Fireworks Extravaganza sponsored by E & J Gallo Winery
Thursday, September 2, 2021
7:30–8 a.m. Registration
8 a.m. Silent Auction Opens
8–9 a.m. “2021 and Beyond,” presented by Carlos Herrera, Chief Economist,
Coca-Cola North America
9–10 a.m. Supply Chain Panel Discussion: “Emerging a Crisis Stronger Than Before”
10–10:15 a.m. Refreshment Break
10:15–10:45 a.m. Successful Iowa Business: Mueller Yurgae Associates
10:45–11:30 a.m. Legislative Update
11:30 a.m.–12:30 p.m. Lunch
12:30–12:45 p.m. IGIA Annual Meeting: IGIA Highlights, Financial Report, Board and Officer Elections
IGIA Board Member Recognition
IGIA Chairman Recognition and Gift Presentation
IGIA Outgoing Chairman’s Remarks
IGIA Incoming Chairman’s Remarks
12:45–1:45 p.m. “The Future is Here...Are You Ready?” presented by Nik Modi, Managing Director,
RBC Capital Markets, Industry Trends
1:45–2 p.m. Refreshment Break
2–3 p.m. Closing Keynote Speaker: “The Bucket List Life,” presented by Kenyon Salo
3 p.m. Convention Ends
Hall of Fame Dinner, September 2, 2021
4:30 p.m. Hall of Fame Registration Available from 4:30–6 p.m.
5 p.m. Cocktail Reception Begins
6–6:15 p.m. Guests take Seats
6:30 p.m. Dinner is Served
7–8 p.m. Hall of Fame program
27IOWAGROCER
IGIA Golf Tournament
Wednesday, September 1 | 10 a.m.–3 p.m.
Beaver Creek Golf Course, Grimes, Iowa
This year the IGIA Get Connected
Convention begins with a great golf
experience. Get ready for one-of-
a-kind networking opportunities,
special prizes and a great day of
golf as participants head to Beaver
Creek Golf Course, located in
Grimes, Iowa, for 18 of the 27 holes
found at this course.
Beaver Creek features bent grass
fairways and a unique design.
Nestled among beautiful mature
trees, the course also provides
picturesque views of a great
landscape and is known for its
water hallmarks and distinctive
island green.
Wednesday, September 1 | 4–6 p.m.
Hotel Check-In: Hilton Des Moines Downtown | Registration: Principal Park
IGIA Staff will be handing out
name badges and “Perks Packages”
so be sure to stop by the registration Hotel Information
area at Principal Park after you get
checked into your hotel. Make your hotel reservations
by Sunday, Aug.1.
The registration area is your one- Call and reserve under the Iowa
stop shop to get signed into the Grocery Industry Association to
Get Connected Convention and receive the special
for information about all things IGIA Rate of $139.
435 Park Street Convention-related. We are happy Rooms are available Aug. 31–
Des Moines, IA 50309 to answer any of your event Sept. 2. | Check out: Sept. 3.
questions and get you signed up for
the scholarship auction and the IGIA
Hall of Fame Dinner too.
28CONVENTION ISSUE 2021
Tour, Taste & Explore Non-Golf Event
Wednesday, September 1 | 10:15 a.m.–3:30 p.m.
Tour, Taste & Explore | Terrace Hill, The Foundry, Valley Junction
10:15 a.m. Shuttle Departs from Iowa Events Center
10:30–11:30 a.m. Tour Terrace Hill—An architectural marvel, Terrace Hill was built by
Des Moines millionaire Benjamin Franklin Allen, who hired renowned
Chicago-based architect William W. Boyington to make his dream house
a reality. After its completion in 1869, Allen lost his fortune and sold his
home to Frederick Marion Hubbell. Hubbell heirs donated Terrace Hill
to the state of Iowa in 1971, and it has been the official residence of
Iowa’s governor since 1976.
11:45 a.m.–1 p.m. Lunch from Gateway Market at the Foundry—IGIA member
Gateway Market will provide a pasta buffet including South Union
Bakery garlic focaccia bread, salad and dessert served at the Foundry
in Valley Junction. IGIA member and distiller of vodkas and whiskeys,
the Foundry reclaimed an 1890’s railcar barn and iron foundry in
West Des Moines in which to house its distillery and host brewer
partners. The unique backdrop with its fascinating history is an ideal
place for IGIA members to connect!
1–2 p.m. The Foundry Tour & Tasting—Join us on a
guided tour of this one-of-kind Iowa distillery.
You’ll learn all about the production process
and visit The Hall, The Kitchen, The Alchemy
Lounge, The Tasting Room, The Club House
and more.
2–3:15 p.m. Explore Valley Junction—Founded in the
1890s, the Valley Junction historic railroad
district is home to more than 160 specialty
stores, art galleries, fashion boutiques,
restaurants, antique shops and vibrant events
with a walk-able hometown feel.
3:15 p.m. Shuttle Bus Departs | Returns to Iowa Events Center at 3:30 p.m.
29IOWAGROCER
Ribbon Sponsor VIP Event
Wednesday, September 1 | 5–6 p.m.
Principal Park Cub Club | By Invitation Only
IGIA Ribbon Sponsors
continually go above and
beyond in supporting the Iowa
Grocery Industry Association and
its many members. Their financial
investment each year helps the IGIA
to consistently offer high-quality
programs and services, and keeps
the cost of membership affordable
for all. The VIP Ribbon Sponsor
Reception before the Convention
Kickoff Event is just one way we like
to say thank you. Watch for your
invitation to come.
Convention Kickoff Event
Wednesday, September 1 | 6–9 p.m.
Special Welcome Dinner | Principal Park
Let’s kick this convention off in We will also recognize our
style! After a day of golf or touring, committee members and special
tasting and exploring, convention guests, and enjoy a meal together.
participants will come face to face
as they head to Principal Park for Afterward, get ready for some
an evening of networking and exciting entertainment by Final Mix
camaraderie. Show Band.
We will start the evening off by The evening will culminate with a
welcoming all convention attendees Fantastic Fireworks Extravaganza
1 Line Drive and new IGIA members as well as brought to you by E & J Gallo Winery.
Des Moines, IA 50309 first-time attendees.
30CONVENTION ISSUE 2021
Convention Kickoff Event
Wednesday, September 1 | 7–9 p.m.
Musical Entertainment | Final Mix Show Band sponsored by Mueller Yurgae Associates
FINAL MIX serves up the latest
in R&B, Jazz Fusion, Blues, Hip Hop,
Rock & Roll and original material.
The leader and songwriter of the
group is DEL “SAXMAN” JONES. For
Del, blowing smooth sounds from
his saxophone is as natural as his
heartbeat. After many years of
playing his soprano, alto and tenor
saxophones, this internationally
acclaimed musician and front
man of FINAL MIX is taking the
band’s sounds and high-energy
performance around the world.
Final Mix includes former members
of the James Brown Band and Morris
Day and the TIME.
From Oldies to Rock, Pop, R & B, Rap
and Hip Hop, they do it all!
Fireworks Extravaganza
Wednesday, September 1 | 9:15 p.m.
Fireworks | Principal Park
We plan to end Wednesday evening will a bang! After rockin’ out with Final Mix
Show Band, stick around to watch a spectacular fireworks display provided
by E & J Gallo Winery.
31IOWAGROCER
Speaker Lineup
Thursday, September 2 | 8–9 a.m.
“2021 and Beyond,” | Carlos Herrera, Chief Economist, Coca-Cola North America
Carlos Herrera, chief economist Herrera regularly shares his
for Coca-Cola North America insights regarding the impact
Foodservice and On-Premise of the economy on consumers
division will be exploring the path and the restaurant industry with
forward for consumers’ changing the executive leadership, boards
food spending behaviors, what’s of directors and franchisees of
driving them and his predictions foodservice companies around
for the future during his the world.
presentation “2021 and Beyond.”
He has spent the last 27 years at
The thrust of Herrera’s work is to Coca-Cola North America serving
increase the visibility of ‘what’s in various capacities in Operations,
to come’ through a deeper Finance, Marketing and Strategic
understanding of the foodservice Planning. Prior to that, Carlos
industry from an economic worked for eight years at Federal He also is a member of the National
perspective. His forecasts are a key Express and holds a Master’s Business Economists Issues
component of developing strategy Degree in Industrial and Systems Council and the Harvard Industry
and operational plans. Engineering from Georgia Tech. Economists Discussion Group.
Thursday, September 2 | 12:45–1:45 p.m.
“The Future is Here...Are You Ready?” | Nik Modi, Managing Director, RBC Capital Markets
Author William Gibson once Care, Packaged Food and Tobacco
said, “The future is already here. industries. The companies under
It’s just not evenly distributed yet.” his coverage total more than $1
During his session, RBC Analyst trillion in combined market value.
Nik Modi will discuss his thoughts
on how the world could look in Modi has consistently been ranked
2025 and which capabilities and as one of the top analysts across
competencies companies should the consumer space by Institutional
build to be prepared. Investor’s All Star Analyst Survey.
He also has been top-rated across
Managing director at RBC various analyst polls, including the
Capital Markets, Modi covers the Wall Street Journal, Fortune
Beverage, Household Personal and Forbes.
32CONVENTION ISSUE 2021
Speaker Lineup
Thursday, September 2 | 10:15–10:45 a.m.
Successful Iowa Business | Jeff Yurgae, President, Mueller Yurgae Associates
Mueller Yurgae Associates was at the time—Amurol Candy
founded in 1975 by Fred Mueller (now owned by Wrigley),
and Phil Yurgae. Both were working CeDe Candy (still a MYA
for E.J. Brach Company—Mueller principal), Switzer Licorice,
was a divisional sales manager and Bachman Pretzel and
Yurgae was a salesperson—at the Hinckley & Schmitt Water.
time they decided to start their own The first office was an
food brokerage company. 800-square-foot, second-
floor suite located at 8527
When Mueller Yurgae officially University in Clive, Iowa. five office locations and represents
opened, it had just five employees, a lot more than five clients. Learn
including company partner Fast forward 46 years and things more about the company’s 46-year
Tom Devereux in Omaha. They have changed dramatically. MYA success story during this engaging
represented a few manufacturers now employs 230 associates, has presentation.
Thursday, September 2 | 2–3 p.m.
“The Bucket List Life,” | Kenyon Salo
Kenyon Salo, known as the “James ending with a soft tip-toe landing
Bond of Speaking,” shows you how on the 10-yard line. He brings to the
his three simple concepts of living stage over 20+ years of successful
“The Bucket List Life” will guide audience engagement through
you to fulfillment on your life-long humor, awe-inspiring moments,
journey. During this highly energetic prolific storytelling and ‘edge-of-the
and engaging presentation, you will seat’ content.
learn how to create phenomenal
experiences, share powerful stories, With over 6,000 sky dives under his
and help others along the way. belt and travels that have taken him
around the world, he’s determined
Salo is one of the top keynote to live life to the fullest and help
speakers and trainers in the fields others do the same. Through his to deliver a powerful and heart-
of inspiration, leadership and passions for adventure, storytelling, touching message on the possibility
adventure. One of only five members and connecting with people, he of how amazing life can be through
on the Denver Broncos Thunderstorm found a simple process to guide providing actionable steps that will
Skydive Team, he is seen each week others on a path to what most of help any audience, both personally
during game season flying into the us crave—living a more fulfilled life. and professionally, embark on a
Denver Broncos Stadium at 60+ mph, His goal through his engagements is path to achieve anything they desire.
33IOWAGROCER
What You Need to Know
IGIA Registration Table
When you are done golfing or hotel room. You can also pick up Let the registration table be your
touring, tasting and exploring on an event guide with the convention one-stop shop for information
Wednesday, IGIA Staff will be at schedule and get signed up for about all things Convention-
Principal Park handing out name IGEF Scholarship Auction bidding related. We are happy to answer
badges and “Perks Packages” so on your mobile phone as well. any of your event questions and
be sure to stop by the registration get you signed up for the IGIA Hall
area after you check into your of Fame event too.
Dress Code
The convention dress code is crop pants and shorts are also comfortable walking shoes and an
business casual so feel free to be acceptable. We recommend umbrella for outdoor activities.
comfortable in khaki pants, slacks dressing in layers or bringing along
and short-sleeved shirts. No suits, a light sweater as temperatures For those who have registered
ties or jackets needed. Depending vary in meeting rooms. We also for and plan to attend the Hall of
on the temperature, dresses, suggest packing bug repellent, Fame Dinner, the suggested dress
sunscreen, a jacket, sunglasses, is business attire.
Hall of Fame Event
Thursday, September 2 | 5–8 p.m.
Honoring the Heroic Efforts of an Entire Industry | Iowa Events Center
This past year has been a time an industry to keep our employees Fame Dinner. Instead, it would be
of unprecedented challenges. Our and our customers safe. best to honor our entire industry.
industry was tested as never before. IGIA staff members are currently
Doing the extraordinary became an planning an outstanding lineup
We changed the way we source everyday event and the efforts of of state, national and industry
products and the way we operate all our members were nothing less dignitaries and recognition activities
overnight to supply our communities than heroic. to honor our industry’s efforts over
with essential goods and services in the past 18 months.
a time of need. Given the outstanding performance
of so many during this time of Please join us in a salute to the
We worked round the clock and we national emergency, the IGIA grocery, convenience and food
had to look to one another for help Board decided it would be unfair industries at our annual Hall of Fame
and support. We came together as to recognize a single individual or Dinner in 2021.
company during the 2021 Hall of
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