INVITATION TO EXHIBIT - MLA Annual Convention 4-7 January 2018, NYC - Modern Language Association
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MLA Annual Convention INVITATION TO EXHIBIT 4–7 January 2018, NYC
Important Dates
and Deadlines
25 MAY 2017
Receive five bonus points
toward your exhibit booth
assignment for applications
received on or before this day.
22 JUNE 2017
Invitation to Exhibit
Application due for preferred
booth assignments.
29 JUNE 2017
4–7 January 2018
Reservations deadline for
advertising in the Program
New York City JULY 2017
Booth assignments
Want to promote your latest publications and products?
13 JULY 2017
Looking to meet with existing and potential authors?
Materials due for advertising
Have a service that academics need to know about? in the Program
Don’t miss this opportunity to interact with over 6,000 29 AUGUST 2017
Balance of booth rental fee due.
language, literature, and humanities scholars from
Booth application deadline for
around the world. Join us in January, when the convention inclusion in the Program
returns to New York City for the first time since 2002.
MID-SEPTEMBER 2017
Exhibitor Service Manual and
Nearly one quarter of the MLA’s MLA housing information sent
to exhibitors
membership comes from New York,
New Jersey, and Connecticut, making
MID-OCTOBER 2017
New York City the most consistently Programs mailed to all MLA
members
well-attended convention location.
Who Attends Your competitors are exhibiting. Shouldn’t you?
60%
FEMALE
40%
MALE
94%
FROM THE
UNITED STATES
2%
FROM
CANADA
4%
FROM OTHER
COUNTRIES
98%
AFFILIATED
WITH A
FOUR-YEAR
MLA ATTENDEES ARE
INSTITUTION
• Teachers and scholars of language, literature, humanities, and culture
2% • Program directors and department chairs of colleges and universities
AFFILIATED
WITH A • Graduate students seeking to establish their careers
TWO-YEAR
INSTITUTION • Writers and academics who want to share their knowledge, connect with
colleagues, and discover the newest publications and products
Graduate students made up nearly one
quarter of all 2017 convention attendees:
62%
REGULAR
MLA EXHIBITORS ARE
FULL-TIME
• Publishers of scholarly, research, and literary publications in a variety of languages
23% • E-book publishers, digital libraries, and other digital-media providers
GRADUATE
STUDENTS • Producers of information technologies for humanities scholarship, research,
8% English and foreign language teaching, translation, writing, and editing
UNEMPLOYED
OR EMPLOYED • Suppliers of products and services for people studying and teaching language,
PART-TIME
2% literature, and the humanities
EMERITUS
5%
OTHER
Institution types represented
by convention attendees:
72%
DOCTORAL OR RESEARCH
UNIVERSITIES
11%
MASTER’S
COLLEGES OR
UNIVERSITIES
11%
BACCALAUREATE
COLLEGES
2%
ASSOCIATE’S
DEGREE CAMPUSES
4%
NOT SPECIFIED
Visiting the exhibit hall is a key factor in MLA Exhibition
members’ decision to attend the MLA convention.*
Schedule
EXHIBITOR BENEFITS Installation of Exhibits
• Access to sessions (two all-access badges per booth) Thursday, 4 January
• Complimentary exhibitor badges (four per booth) 8:00 a.m.–5:00 p.m.
• The potential to meet with thousands of language and literature professionals
• Inclusion in the convention app and Program exhibitor list (29 August deadline) Exhibit Hall Open
• Marketing tools to connect with attendees beyond your exhibit booth Friday, 5 January
• Link to your Web page through 31 January 2018 9:00 a.m.–6:00 p.m.
• Complimentary guest passes to the exhibit hall (up to six)
Saturday, 6 January
• Four copies of the Program and access to the Program online
9:00 a.m.–6:00 p.m.
• Reduced MLA convention hotel rates
Sunday, 7 January
9:00 a.m.–1:00 p.m.
Dismantling of Exhibits
Sunday, 7 January
1:00–5:00 p.m.
MLA Contact
Information
Exhibitor information online:
www.mla.org/convention-exhibiting
Exhibit space, marketing,
and sponsorship questions:
Stacey Courtney
MAKE THE MOST OF YOUR BOOTH Senior Convention Manager
Phone: 646 576-5263
Visit the MLA exhibitor page (www.mla.org/ Fax: 646 834-4087
scourtney@mla.org
convention-exhibiting) for details, forms, and ideas
for enhancing your exhibit booth experience. PMLA advertising questions:
• Advertise in the Program (29 June reservation deadline). Annabel Schneider
• Reserve a post on the convention app (new feature). Advertising Manager, PMLA
• Mail print materials using the MLA member mailing list. Phone: 646 576-5024
• Schedule a targeted marketing e-mail (averages a 42% open rate). aschneider@mla.org
• Plan in-booth receptions, book signings, raffles, and other events and
announce them for free in the Convention Daily. Follow the MLA on Twitter
• Connect with MLA members and convention registrants on Twitter @MLAconvention
(@MLAconvention and #MLA18) and on Facebook (www.facebook.com/ #MLA18
modernlanguageassociation).
• Become an MLA sponsor. and on Facebook
@ModernLanguageAssociation
*according to a survey of 2017 convention attendees
EXHIBITION INFORMATION Location
Pricing: 2018 Exhibit Standard Booth Dimensions The exhibit hall is
Booth Rental Fees and Accessories
conveniently located
The letter shown with each booth • Booths are 10’ wide and 8’ deep.
number indicates the price of the 8’ draped back wall with 3’ high side in the New York Hilton
booth. drapes are included. Midtown Hotel, in
P $1,940 (Premiere) • One 7” × 44” two-line sign is included. Rhinelander Gallery
A $1,795
B $1,640
• Booth does not include furniture. and Americas Hall I.
• Exhibit hall is carpeted.
A minimum deposit of 50% of
the total booth rental fee must • Basic Wi-Fi access in the exhibit Rhinelander Gallery is entered
from the Second Floor Promenade,
accompany the completed application. hall is included (not for streaming or
and Americas Hall I is entered from
The balance is due on receipt of the exhibition display purposes). the Third Floor West Promenade,
invoice and must be submitted before and there is easy escalator access
29 August 2017. Late exhibit booth Please see Terms and Conditions between the two halls.
applicants will be required to pay in for complete information on exhibit
full with a credit card. construction. Both Americas Hall I and
Rhinelander Gallery have direct
access from the high-traffic
SUBMIT BOOTH APPLICATION ONLINE AT public areas where conference
registration and convention
www.mla.org/convention-exhibiting sessions will be located.
Priority Booth Assignments University Press Exhibitors Exhibitor Service Manual
The MLA uses a point system to The MLA reserves a section in the The Exhibitor Service Manual will
assign general exhibit space for exhibit hall for university presses, for be sent to confirmed exhibitors in
applications and payment received by those who find that exhibiting in a mid-September. The manual will
22 June. Submit your booth application group provides greater visibility than contain exhibitor badge and housing
and payment early to gain extra points exhibiting elsewhere in the hall. If you information; details on customs
toward your booth assignment. represent a university press and wish brokers, drayage, and advance
to reserve space in the university press warehouse services; and order forms
Contracts received on or before
block, select that option on the booth for booth furnishing, services (e.g.,
25 MAY will receive five bonus points application. Booths in the university labor, booth cleaning, catering),
press block will be assigned in the and equipment (e.g., Internet,
1 JUNE will receive four bonus points
order the forms and appropriate electricity, computers
8 JUNE will receive three bonus points payments are received, not on and display
the basis of accumulated points. monitors).
15 JUNE will receive two bonus points
22 JUNE will receive one bonus point
Applications and payments received
after 22 June will be processed in
the order they are received based on
availability.
ADVERTISING IN THE PROGRAM Deadlines
Reservations
In January 2017, nearly 6,000 MLA convention participants
29 June 2017
referred to the Program repeatedly for information on over
Materials
800 sessions, plenaries, and special events. 13 July 2017
An advertisement in the Program guides prospective customers directly to your
booth. The Program also contains a map of the exhibit hall with a directory Rates and
of exhibitors (both in print and online) and an index of advertisers. The
Program (the September issue of PMLA, the journal of the Modern Language
Specifications
Association) is sent in the fall to more than 24,000 MLA members and to Full page
1,600 libraries worldwide and is available online. Thus, in addition to reaching $1,225
convention attendees, your ad will be seen by English and foreign language 6” wide × 8.75” high
scholars in their homes and offices. Last year, 72 advertisers filled 101 pages of
Half page
the Program; dozens of publishers have already reserved space in the September
$800
2017 issue of PMLA.
6” wide × 4.25” high
Trim size
7.5” wide × 10.5” high
2017 PMLA (volume 132) advertisers
receive special rates (full page, $830;
half page, $535).
No cash or agency discounts accepted.
Please consult the MLA Web site
(www.mla.org/PMLA-Advertising)
for instructions. All ads should be
submitted in PDF and e-mailed to
aschneider@mla.org.
Payment
First-time PMLA advertisers must
send payment with their insertion
orders.
You may reserve advertising space
for the September 2017 issue of
PMLA on the enclosed Application
for Exhibit Space or download the
2017 Advertising Rates and Order
Form (www.mla.org/PMLA-ad-order).
If paying by check, please include
separate checks for booth space and
for advertising space.
Write to Annabel Schneider,
Advertising Manager, PMLA
Inside cover image © NYC & Company/Tagger Yancey IV. (aschneider@mla.org), for additional
All other photographs courtesy of Oscar Einzig; Edward Savaria, Jr.; and Jon Benjamin
Photography. information.List of 2017 Exhibitors
Alexander Street, a ProQuest Company University of Minnesota Press
American Book Review University Press of Mississippi
Association Book Exhibit MIT Press
Bedford St. Martin’s / Macmillan Learning Modern Language Association
Bloomsbury New Directions
Boydell and Brewer New York Review Books
Brill New York Review Children’s Collection
Broadview Press New York Review Comics
Bucknell University Press New York Review of Books
Calligrams University of North Carolina Press
Cambria Press Northwestern University Press
Cambridge University Press NYRB Classics
Camden House NYRB Poets
University of Chicago Press NYU Press
Columbia University Press Ohio State University Press
Cornell University Press Open Letter Books
Council of Editors of Learned Journals Oxford University Press
Dalkey Archive Press Palgrave Macmillan
University of Delaware Press Penguin Random House - Knopf Doubleday
Duke University Press Penguin Random House - Penguin
ecree Penguin Random House - Random House
Edinburgh University Press Penn State University Press
Fairleigh Dickinson University Press University of Pennsylvania Press
Fordham University Press Peter Lang Publishing Group
University of Georgia Press Polity
Grove/Atlantic Princeton University Press
HarperCollins Publishers Project MUSE
Harvard University Press Publishers Group West
University of Houston-Victoria Publishing Program Routledge
University of Illinois Press Scottish Writing Exhibition
Ingram Academic Small Press Distribution
Ingram Content Group Stanford University Press
Ingram Spark SUNY Press
Inside Higher Ed symplokˉ
e
Johns Hopkins University Press, Books Division University of Toronto Press
Johns Hopkins University Press, Journals Division University of Virginia Press
Lehigh University Press Vitae
Lexington Books Wiley
Little Bookroom Wilfrid Laurier University Press
University of Massachusetts Press Women’s Review of Books
McFarland World of Reading
University of Michigan Press W. W. Norton and Company
Michigan State University Press Yale University Press
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