INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA

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INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
INTERSCHUTZ USA
Bringing the world to you
October 13–17, 2020
Exhibits: Oct 15–17, 2020
Philadelphia, PA

interschutzusa.com
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
Putting it all on the line
Firefighters put their lives on the line every day.

At all hours, they rush into situations others rush away from – burning buildings, vehicle collisions
and thousands of other crises that never make the news.

    Firefighters in the United States responded to an estimated 1.3                                     million
    fires in 2017, according to the National Fire Experience Survey.

Firefighters risk everything to protect property, rescue          Internationally-known,
neighbors in life-threatening situations, and ultimately
make our communities safer places to live and work.               internationally respected
America cannot thrive without firefighters, and to do their       INTERSCHUTZ USA builds on the success of INTERSCHUTZ
jobs effectively, firefighters need access to the latest train-   (Germany), the world’s leading event for firefighters and
ing, the best equipment and technology.                           EMS workers.

There is no better place to find all of this than                 In a time when fire departments around the world are
INTERSCHUTZ USA, a bold new conference and                        increasingly stressed, a global perspective is needed. We
exhibition that will be America’s most comprehensive              must listen and learn from each other as we work toward
event for firefighters, fire-rescue and EMS personnel.            a common goal:

                                                                  Safety for all, and safety at any cost.

    Mike Bresnan, President of Local 22 IAFF, Philadelphia Fire Fighters and
    Paramedics Union
    “Local 22 IAFF is ecstatic to have such a renowned event like INTERSCHUTZ
    with its diverse exhibitors come to Philadelphia with INTERSCHUTZ USA.”
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
Experience the world’s best training,
equipment, and technology
INTERSCHUTZ USA will incorporate a global view of fire-       Also known as the “Bucket Brigade,” this small but ded-
fighting for the 21st century.                                icated group used leather buckets to douse flames with
                                                              water and linen sacks to save belongings from burning
Members of the Philadelphia Fire Department will show-        buildings.
case recent advances in fire service technology and tactics
from across the Mid-Atlantic and Northeastern United          This became a model for volunteer fire departments
States.                                                       across the U.S., and Philadelphia can be seen as the
                                                              birthplace of volunteer firefighting as we know it.
Strategies and technologies from around the world will be
on display, with insight from domestic and international      With this in mind, there is no better venue for the inaugu-
industry experts and visionary leaders that can be applied    ral INTERSCHUTZ USA, where the future of fire rescue will
to fire rescue operations here in the U.S.                    be on display as we acknowledge our rich history.

                                                              Demonstrations of the latest and greatest technologies —
Planning for the future, and rooted                           including augmented reality, virtual reality, and drones
in a strong history                                           — will be featured alongside cutting-edge firefighting
                                                              equipment, components, and tools.
In Philadelphia in 1736, Benjamin Franklin co-founded the
first formally organized all-volunteer fire department in
America.

    Adam Thiel, Fire commissioner of the Philadelphia Fire Department
    “Since 1736, the Philadelphia Fire Department has been dedicated to safety,
    innovation and best practices, and we look forward to INTERSCHUTZ USA
    and all it has to offer in October 2020.”
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
INTERSCHUTZ: A strong, established
name in firefighting
INTERSCHUTZ USA is the perfect complement to                 INTERSCHUTZ (Germany) traces its history back to
INTERSCHUTZ (Germany), the world’s largest trade fair        the “Red Rooster” fire brigade fair in the city of Essen,
for fire and rescue, civil protection, safety and security   Germany, in 1953.
services.
                                                             This groundbreaking event drew 75,000 visitors in its first
This exciting new event will bring to America what           year and grew to 157,000 visitors by 2015. This phenomenal
audiences around the world have always enjoyed at            success led to the creation of a family of 5 INTERSCHUTZ
INTERSCHUTZ (Germany), a success story that dates back       events, with INTERSCHUTZ USA as the newest addition.
more than 60 years.
                                                             The name INTERSCHUTZ was first used in 1961, and today
                                                             it is among the strongest global brands in firefighting.

    Chuck McQuilkin, Vice President, Philadelphia Firefighters IAFF Local 22
    “The members of the Philadelphia Firefighters and Paramedics Union
    IAFF Local #22 are beyond excited to welcome INTERSCHULTZ USA to our
    beautiful city.”
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
Global reach… massive potential
It’s difficult to overstate the power of the INTERSCHUTZ   By aligning your company with INTERSCHUTZ USA, you
brand.                                                     have the backing of one of the most trusted names in
                                                           firefighting – and a massive audience eager to hear what
As we launch our new U.S. trade show, we’re drawing on     you have to say.
the success of a global family of INTERSCHUTZ events in
Germany, Italy, Australia and China that reach millions    We’ve already received interest from fire services around
each year.                                                 the world about attending INTERSCHUTZ USA, including
                                                           thousands from across the United States.

                                 44%

                          44%
    of the entire U.S. fire service is located
  within a 4-hour drive of the INTERSCHUTZ
       USA venue in Philadelphia, with
                    400,000+
            firefighters within this area
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
All roads lead to Philadelphia                              Connect with media influencers
Location is everything… and INTERSCHUTZ USA is uniquely     New business is a direct result of positive exposure for
positioned to help you reach an engaged audience of fire-   you and your company… and while you can’t buy good
fighting professionals.                                     publicity, our team of experts can help you find it.

All of our potential attendees are keen to see the latest   We’ve partnered with FireRescue1, one of America’s most
technology, the newest products and catch up on the         respected firefighting industry publications; and First
latest industry trends. They’re also deeply committed to    Arriving and 3flow Communications – two of the leading
upgrading their skills and capabilities.                    B2B marketing agencies in North America – to help spread
                                                            your message.
Become an exhibitor, and ensure they know how your
company can help them improve safety and save lives.        This unique network of influencers is part of a national
                                                            marketing campaign that is laser-focused on the firefight-
                                                            ing industry.

Bottom line: We understand your business,
and we’ll do everything we can to help it grow.
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
Business leaders:
Top 3 reasons to exhibit

1. It’s the next big                     2. Build your                             3. Grow your
thing in firefighting                    brand                                     business
INTERSCHUTZ USA is an exciting,          Establish yourself as a thought leader    Leverage the world’s leading brand in
comprehensive, game-changing             by demonstrating your expertise to        fire and rescue, create partnerships
event that provides access to the best   a unique, diverse, and influential        that will open new markets and gen-
training, the newest equipment and       audience at North America’s newest        erate opportunities for your business
the latest technology. Don’t get left    event for firefighters, fire-rescue and   to grow.
behind.                                  EMS personnel.

As of 2018, there were more than 1.2 million firefighters
(31% career firefighters and 69% volunteers) serving 27,228 fire
departments from 58,150 fire stations across the United States.

  Larry Turner, President & Chief Executive Officer, Hannover Fairs USA
  “The response to the concept of INTERSCHUTZ USA – bringing global content via education,
  products and networking to the US fire service – has been overwhelming. Many in the
  region are already lined up to participate, and new requests to get involved are coming
  in daily. We look forward to building on this incredible level of excitement.”
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
Make a statement:
Exhibit at INTERSCHUTZ USA
The show floor at INTERSCHUTZ USA           These exhibitors will greet fire service personnel of all
                                            ranks, from fire departments across North America
will have displays from hundreds of         and around the world.
companies.

The exhibition area will feature products from more than 20 categories, including:
■   Ambulance                               ■   PPE/PPE Inspection & Cleaning
■   Apparatus                               ■   Rescue Tools
■   Apparatus Components                    ■   SCBA
■   Body Armor                              ■   Software/Scheduling & Training
■   Communications                          ■   Thermal Imaging
■   Extrication Equipment                   ■   Training/Training Props
■   Fitness Equipment/Training              ■   UAV/Drones
■   Hand Tools                              ■   Uniforms/Apparel
■   Ladders                                 ■   Ventilation Equipment
■   Mass Casualty Response                  ■   Wildland Equipment
■   Nozzles & Hoses

INTERSCHUTZ USA is the ideal venue for companies around
the world that are seeking new markets for their products
and services.
INTERSCHUTZ USA Bringing the world to you - October 13-17, 2020 Exhibits: Oct 15-17, 2020 Philadelphia, PA
How to supercharge your business
at INTERSCHUTZ USA
This is the perfect opportunity to                           Maximize your time and ROI
grow your business quickly and                               As an exhibitor at INTERSCHUTZ USA, you have exclusive
effectively.                                                 access to our FREE Marketing Tool Kit, a fantastic resource
                                                             that saves you loads of time and money.
We’re committed to helping you grow your business, max-
imize your investment and deliver an amazing experience      It includes:
that leads to tangible results.
                                                             ■ A  customized landing page exclusively dedicated to
You won’t find this kind of value anywhere else. Here’s          your company
how we can help -- and what we’ll deliver.                   ■ Downloadable banner ads with a tracking code you can
                                                                 use to gather analytics
Growing together                                             ■ Social media post templates
                                                             ■ A promo code you can send to all of your clients, busi-
Business growth is all about connection.                         ness prospects or friends.
                                                             ■ News release dissemination on our website, in our
It’s about meaningful, collaborative relationships with          email newsletter, and promotion on our social media
next-level thinkers that lead to new products, new mar-          channels.
kets and new possibilities for you and your company.

INTERSCHUTZ USA is the ideal venue to build these kinds
of relationships, and we’ll help you make the most of your
time. Focus on building relationships, and we’ll take care
of the rest.

                                                               Don’t miss out on this fantastic
                                                               suite of tools… they’re the easiest
                                                               way to get people talking, build
                                                               your brand, grow your business
                                                               and drive traffic to your booth.
Want to stand out even more?
If you spend a little … you’ll get a lot
To make a big splash at INTERSCHUTZ USA, you need to        Whether you’re an established player or just starting out,
stand out … and we can help with that.                      we’ll work with you to customize the perfect fit for your
                                                            company.
Our premium marketing services deliver outstanding
results at a nominal cost.                                  Contact us, and we’ll get the ball rolling! Competitive
                                                            pricing and exciting incentives are available when you
■ Enhanced listings in our online show directory            pre-book your spot for 2020.
■ Advertising in our print directory
■	
  Event sponsorship – a high-profile opportunity to build
  brand awareness and grow your business.                                      Kari Friedman
                                                                               Sponsorship Sales Manager
                                                                               +1 (773) 796-4250 x 237
                                                                               kfriedman@hfusa.com
Firefighters: Top 3 reasons to
attend INTERSCHUTZ USA

1. A global                             2. World-class city,                      3. A band of brothers
perspective                             world-class experience                    and sisters
INTERSCHUTZ USA is the only event       Philadelphia is the perfect place for a   Firefighters and EMS workers are
in North America that offers insights   combined family vacation and train-       members of a close-knit community
from a global network of firefighting   ing experience.                           that crosses international borders and
and EMS experts, all in one place.                                                state lines. Meet and interact with
                                        Enjoy the best this city has to offer –   fire personnel from across the United
Our education sessions are second-to-   including the NFL’s Eagles, the NHL’s     States and around the world.
none, and you won’t find them at any    Flyers, and phenomenal museums,
other show in the U.S.                  restaurants and shopping facilities.

Philadelphia is home to the nation’s
6th largest fire department and
is within a 4-hour drive of 44% of
America’s 27,000+ fire departments.
FOUNDERS
                                                       CLUB

                                                      INTERSCHUTZ USA

INTERSCHUTZ USA Founders Club –
We’ve got your back
Get in on the ground floor of this landmark event with a free INTERSCHUTZ USA Founders Club Membership.
This exclusive offering is only available with Early Bird Registration.

Your Founders Club Membership includes:

Deep discounts on             IP seating at select
                             V                                 F irst access to hotel             Free swag and deep
registration.                INTERSCHUTZ USA events             booking, hands-on training         discounts on additional
                             and sessions.                      classes and education              merchandise.
                                                                sessions.

In 1736, Benjamin Franklin established the Union Fire Company in
Philadelphia. The United States did not have any government-run fire
departments until more than 100 years later.

                                                                        Oktoberfest celebrations –
                                                                        raise a glass!
                                                                        Oktoberfest is the perfect opportunity to relax, cut
                                                                        loose and enjoy the unique camaraderie we share in
                                                                        the global firefighting community. This time-hon-
                                                                        oured tradition is a nod to INTERSCHUTZ’s German
                                                                        roots … but let’s be honest. It’s mainly about good
                                                                        company and great times!
Stop our audience in its tracks
Become an exhibitor at interschutzusa.com/exhibit
As an exhibitor at INTERSCHUTZ USA, it’s crucial to put                 But don’t worry. We have a booth for every budget — and
your best foot forward.                                                 we’ll help you make a positive impression that lasts.

Your booth determines the kind of impression you’ll
make … and that impression has a direct impact on your
company’s bottom line.
                                                           Hardwall Shell Scheme Packages                  Booth Packages
                                                             One Alarm –         Two Alarm –
                                                                                                   One Alarm          Two Alarm
                                                               Hardwall            Hardwall
                                                                                                    (10’x 10’)         (10’x 20’)
                                                               (10’x 10’)          (10’x 20’)
                                                                                                   $1,799.00          $2,679.00
                                                              $2,799.00           $3,999.00
                                                                                                 ($250 savings)     ($300 savings)
                                                            ($250 savings)      ($300 savings)
 Space included in pricing                                       4                   4
 Basic show website and mobile app listing
 (address information, company description, product              4                   4                4                     4
 categories, booth number)
 Complimentary enhanced show website and mobile
 app listing. Upgrade to include:
   – Upload and display of company logo/trademark
                                                                 4                   4                4                     4
   – Up to 4 content panels of static images or text
   – Access to all opt-in pre-show leads through
       attendee agenda planners
 Conference registration discounts to extend to
                                                                 4                   4                4                     4
 customers
 Staff exhibitor badges                                           2                   4                2                    4
 Carpet (w/1-time cleaning)                                      4                   4                4                     4
 Wastebaskets                                                     1                   2                1                    1
 Limerick barstools • Limerick chairs                           1•3                 2•4
 30" tall black pedestal table                                   4                   4
 5 amp electrical (provided by facility)                          1                   2
 MIS structure with graphic header and cabinet kick
                                                                 4                   4
 panel
 4' x 4' floor graphic in front of booth                                                              4                     4
 6' draped table                                                                                      4                     4
 Side chairs                                                                                           2                    2

Standard pricing per sq ft
100 sq ft       $16.00              700 sq ft     $16.00              1,500 sq ft     $12.00          3,500 sq ft    $11.00
200 sq ft       $16.00              800 sq ft     $16.00              1,600 sq ft     $12.00          4,000 sq ft    $11.00
300 sq ft       $16.00              900 sq ft     $16.00              1,800 sq ft     $12.00          5,000 sq ft    $11.00
400 sq ft       $16.00              1,000 sq ft   $12.00              2,000 sq ft     $11.00          Corner          $50
500 sq ft       $16.00              1,200 sq ft   $12.00              2,500 sq ft     $11.00          Peninsula      $100
600 sq ft       $16.00              1,400 sq ft   $12.00              3,000 sq ft     $11.00          Island         $200

                                                                                                  Pricing valid until April 25, 2020
Exhibit hall

        1268 1169     1168 1069     1068 969                              668       569               468   369   368   269   268   169   168

 1267   1266 1167     1166 1067     1066 967     966   867   764          666       567   566   467   466   367   366   267   266   167   166

 1265   1264 1165     1164 1065     1064 965     964   865                664       565   564   465   464   365   364   265   264   165   164

 1263   1262 1163     1162 1063     1062 963     962   863                662       563   562   463   462   363   362   263   262   163   162

 1261   1260 1161     1160 1061     1060   961   960   861   758          660       561   560   461   460   361   360   261   260   161   160

 1259   1258   1159   1158 1059     1058   959   958   859                658       559   558   459   458   359   358   259   258   159   158

 1257   1256   1157   1156   1057   1056   957   956   857                656       557   556   457   456   357   356   257   256   157   156

 1255   1254   1155   1154   1055   1054   955   954   855   752          654       555   554   455   454   355   354   255   254   155   154

 1253   1252   1153   1152   1053   1052   953   952   853                652       553   552   453   452   353   352   253   252   153   152

                                                                                                                                          150

        1248 1149     1148 1049     1048 949                              547                         347         348   249   248   149

        1246 1147     1146 1047     1046   947                                                                    346   247   246   147
                                                             740
                                                                                          544
 1245   1244 1145     1144 1045     1044   945   944   845                                      445               344   245   244   145   144

                                                                                    543   542
 1243   1242 1143     1142 1043     1042   943   942   843                642                   443   442   343   342   243   242   143   142

                                                                                    541   540
 1241   1240   1141   1140 1039     1040   941   940   841                640                   441   440   341   340   241   240   141   140

 1239   1238 1139     1138          1038   939   938                      638       539   536   439   438   339   338   239   238   139   138

 1237   1236   1137                 1036   937                                                  437   436   337   336   237   236   137   136
                                                             730
 1235   1234   1135                                                                                               334   235   234   135   134
                                                 831                          531
                      1031
 1231   1232   1131                 931                                                   431         331         330   231   230   133   132

        1230                                                                                                                        131   130

                                                                                                                                          126

                                    1024
        1224   1123   1124 1023            923                                                                          123
                                                             720              521                     321
        1222          1122          1022
                                                 821
 1221   1220   1121   1120   1021   1020   921                                                                                            120

                                           919
 1219   1218   1119   1118   1019   1018                                                                                117               118

 1217   1216   1117   1116   1017   1016   917                                                                                            116

                                                 809                      409                         309
 1215   1214   1115   1114   1015   1014   915                                                                                            114

 1213   1212   1113   1112   1013   1012   913                                                                                            112
                                                                                                                        109
                                           911
 1211   1210   1111   1110   1011   1010                                                                                                  110

 1205   1208 1109     1108 1009     1008                                                                                                  108
                                           905

        1206 1105     1106 1005     1006                                                                                                  104

        1204          1104          1004

                                                                   ENTRANCE

Choose your stand today at interschutzusa.com/exhibit
Contact

INTERSCHUTZ USA
Hannover Fairs USA, Inc.
8755 W. Higgins Rd., Suite 900
Chicago, IL 60631
interschutzusa.com

North American Sales &
Show Management:
Rachel Lesczynski
+1 (773) 570-6075
rlesczynski@hfusa.com

Registration and Housing:
Alexandre Dissoubray
+1 (773) 796-4250 x290
attend@interschutzusa.com

International Sales:
Andreas Grüber
+49 511 89-30195
Andreas.Grueber@messe.de

Martin Kariger
+49 511 89-34219
martin.kariger@messe.de

Sponsorship:
Kari Friedman
+1 (773) 796-4250 x237
kfriedman@hfusa.com

Partnerships:
Sarah Mitchell
+1 (773) 796-4250 x228
smitchell@hfusa.com
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