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INTELLIGENT BEAUTY C E L E B R AT I N G 1 0 Y E A R S O F C U LT B E A U T Y
CULT BEAUTY PROMOTION As Cult Beauty’s “Brand of the Month”, want to lick it, the beauty world’s smitten Too Faced ticks all of the boxes… with chocolate box palettes, their ‘Born The perfect range with which to mark this This Way’ bases and *the* most mind- major milestone, they’re loved for their blowing mascara (it’s ‘Better Than Sex’). tongue-in-chic twist on ensuring you always What’s more, June heralds a new and look drop-dead gorgeous. Making mouths EXCLUSIVE arrival so make sure water with make up so tempting you just you’re watching this space…
Hello, Cult Beauties!
EDITOR IN CHIEF To celebrate turning 10, our team of beauty
Viola Levy
boffins have pooled their collective expertise
ART DIRECTORS to create our first-ever magazine! As well as
Maria Pires, our Trend Report (p.8) Co-Founder Alexia
Dimitra Mathioudakis
Inge (p.4) tells us how Cult Beauty went from
PHOTOGRAPHY a small basement flat to one of the top ten
Lifestyle - Gemma Bringloe fastest growing businesses in the UK. While
Portraits - Alexandra Guelff our Content Editor Verity Douglas delves into
our unique selection process in ‘What Makes A
CONTRIBUTING EDITOR
Verity Douglas Product Cult?’ (p.14) – plus, find out the team’s
favourites in ‘Desert Island Beauty’ (p.28).
MANAGING EDITORS
Jenny Chiu,
Jennifer Baldwin Are you well-read on retinol and rose hip oil?
You might be part of the growing ‘Skintellectual’
BEAUTY WRITER set (p.18). And if you’re one of the 20% plagued
Jessica Burrell
by adult acne, our expert guide looks at different
CONTRIBUTORS ways to tackle it (p.30).
Grace Timothy,
Jocelyn Bailey
Who’s obsessed with make up palettes?
ADVERTISING MANAGER *Raises hand* We delve into the psychology
Carmen Maxfield behind what exactly makes them so desirable
(p.33). And for fragrance fans, Bella Freud
PRINTED BY
Logical Connection (of those famous candles) waxes lyrical on all
things British on page 40.
Elsewhere, columnist and Mum Face author
Grace Timothy offers her beauty routine for
time-strapped new parents (p.38). And for
anyone under the weather, health expert Karen
Cummings-Palmer has tips on how to look
and feel amazing this summer – no faddy diets
Cover and page 2 portraits:
required (p.26).
The Digital Fairy thedigitalfairy.co.uk
@cultbeauty / cultbeauty.co.uk Happy reading!
1
2
CONTENTS
MEET ALEXIA INGE 4 HEALTHY CHAT – KAREN CUMMINGS-PALMER 26
Cult Beauty’s Co-Founder tells us how The health and nutrition coach shares
it all began. her wellness wisdom.
BEAUTY TRENDS A-Z 8 DESERT ISLAND BEAUTY 28
Dip into our trend roundup to shake up Our team pick the product they would
your beauty look. most like to be marooned with.
WHAT MAKES A PRODUCT CULT? 14 PORES FOR THOUGHT 30
Our picky buying team spill the beans on Suffering from adult acne? You’re not
Cult Beauty’s unique selection process. alone. Here are the best ways to treat it.
10 BRANDS WE BROUGHT TO YOUR BEAUTY CABINET 16 UNSUNG SUPERHEROES 32
We look at the formerly under-the-radar The underground products beloved by
lines we helped make modern icons. industry insiders.
WHICH FOUNDATION IS RIGHT FOR YOU? 17 PALETTE POWER 33
We help you navigate the minefield We explore what makes make up
of finding the perfect base. palettes just so addictive.
ARE YOU A ‘SKINTELLECTUAL’? 18 THE SKINIFICATION OF HAIR 35
Why more and more of us are swotting Gone are the days of 2-in-1 shampoo.
up on skin care… (Phew!) Hair care is ‘the new skin care’...
INFLUENCERS’ CHOICE 20 WEST COAST BEAUTY 36
Our famous fans share the products that California girls are unforgettable. And
Cult Beauty introduced them to. beauty brands, even more so…
A FOOLPROOF GUIDE TO LAYERING SKIN CARE 22 THE NEW MUM MAKE UP ROUTINE 38
Wondering what goes after what? We’ve Grace Timothy picks her best beauty
got you covered from AM to PM. products to fit around morning feeds.
THE UNSTOPPABLE RISE OF THE INSTA-BRANDS 24 BELLA FREUD ON BEING BRITISH 40
We chart the game-changing beauty The fashion designer muses on her
brands born out of social media. fondness for our rainy island.
3
MEET
Alexia Inge
Cult Beauty’s Co-Founder explains how it all got started…
Alexia’s obsession with hunting down the go-to for ‘skintellectuals’ and a
best beauty products began during her haven for the beauty-confused.”
time as a model. “Backstage, I noticed The two began by enlisting a panel of
certain products had been gaffer-taped, as industry experts from all over the world
they weren’t made by the beauty brands to recommend their can’t-live-without
sponsoring the show and could get the products (excluding products they were
make up artist into a lot of trouble if they financially tied to). These became the first
were photographed; but the artists products to be stocked on Cult Beauty.
couldn’t live without them (hence the tape).
I needed to know what they were.” She and Jessica operated out of the latter’s
basement flat, and built the business
through rigorous networking and a lot of
“I’m definitely proud of the hard graft. (“In the early days I was so sleep-
female-founded brands we’ve deprived, I would sometimes turn up to work
with only one eye made up!”) Fast-forward
championed over the years. I think 10 years and Cult Beauty has a team of 120
of the 200 brands we stock, they people and was named one of the top ten
fastest growing businesses in the UK by the
make up about 65-70%.” Sunday Times Fast Track 100. So what was
the secret to their success?
After stints working in fashion journalism
and PR, she met Jessica Deluca and in “We’ve always worked hard to earn our
2008 they launched a new online beauty ‘trusted beauty insider’ status. Trust is really
destination. “As a customer, I found the important - once you’ve earned it, people
beauty industry a little overly prescriptive come back again and again.”
and condescending, with a heavy reliance
on old-fashioned stereotypes and often Obviously being online, there are no counter
confusing pseudo-scientific advertising. consultants or testers for customers to try.
Jess and I wanted to create a trusted How do you overcome that hurdle? “This is
treasure trove for beauty magpies, the where bloggers and influencers come in –
4
retail world and a nose for the next big thing.
Having that really solid base was essential
for us to be able to grow.”
The other was Content Editor - Verity,
who helped establish the site’s unique tone
of voice. “I love beauty brands that have
authentic ‘triumph over adversity’ stories
and Verity’s a natural storyteller with a great
sense of humour. One of the things that
makes us very different; we don’t regurgitate
marketing spiel. That’s why we always had
the ‘Why It’s Cult’ description next to every
product. It’s not just about what it does, it’s
telling you why you will fall in love with the
product as much as we did.”
Keeping the site tightly curated is also key.
consumers can go online and see someone “When we find another brand that does the
with their skin type and tone trying a product same job better than a similar product, we
and reviewing it. This is the modern way of would rather replace it. We want you to find
working out whether it will suit you. We were you want easily without being overwhelmed.”
working with the blogging community before
anyone else was really paying attention to What aspect of the business is she most
them. So we all ‘grew up’ together in a way. proud of? “Our team of passionate beauty
There is a natural affinity, because we’re as connoisseurs who work their socks off to
obsessed with beauty products as they are.” make Cult so special.
Two early recruits were key to forming the “And it’s definitely the female-founded
foundations of Cult Beauty. “Our International brands we’ve championed over the years.
Buying Director Stacia came on board early I think of the 200 brands we stock, they
on with a no-nonsense understanding of the make up about 65-70%.”
5
Interview with Alexia Inge
Since establishing Cult Beauty, which “As a customer, I found the
product discoveries has she found to be the
most save-from-a-fire brilliant? “My favourite beauty industry a little overly
range is Therapie. The Himalayan Detox
prescriptive and condescending,
Salts (£40) or what I call ‘Insomnia Salts’,
are like natural valium and Protect Bath with a heavy reliance on
and Body Oil (£44) boosts your immunity,
old-fashioned stereotypes.”
especially at times of stress.
“In terms of products that will blow you Although Cult Beauty is no longer a
away, gosh there’s so many, Allies of Skin small start-up, Alexia is confident they’ll
1A Overnight Mask (£87) very few things are stay true to their original ethos. “The Cult
better than that for an instant skin upgrade! Beauty message is really easy to keep;
– together with Viseart’s iconic Palettes (from we exist to distil the global beauty industry
£26.50). Another one is Vintner’s Daughter down to its brightest and best – from the
Active Botanical Serum (£175). It’s an latest scientific discoveries to 100-year-old
skin-vestment, but the long-term results remedies that have never been bettered
are breath-takingly good.” – that will never change.”
“Alfresco Natural Insect Repellent (£12.50) And lastly, whose make up bag would
is an unsung superhero – it’s a natural she most like to delve through? “Definitely
moisturiser that repels mosquitos. And Jennifer Aniston’s. She’s a pretty ‘girl next
then there’s the Simple Human Sensor door’ who transforms herself into a show-
Mirror (from £199.99). It not only helps stopping Hollywood vamp with amazing
me perfect my cat eyeliner, but as the make up!”
years roll on it’s become my early warning
system for ‘Veronica’ and ‘Doris’ – what I’ve Read about how the team decide on what
affectionately named my two chin hairs.” products make ‘The Cult’ on page 14.
6
CULT BEAUTY PROMOTION
LIQUID GOLD
Beloved by Alexia Inge as a Cult favourite, Add it to any existing skin care routine three
Alpha H’s multi-award winning Liquid Gold nights a week to exfoliate, firm and brighten
is the original ‘acid peel’ and still the best. – and expect results almost immediately.
Starring 5% nature-derived glycolic acid,
it dissolves dead skin cells and lowers the Discover this pioneering formula for yourself.
skin’s pH to stimulate cell renewal, leaving it
plumped and glowing.
A-Z GUIDE to beauty trends
Want to know what’s going to be the Next Big Thing in beauty over the next 12 months?
We’ve made it as easy as ABC…
Brazil’s Beauty Boom
B
This carnival-loving nation
is coming up in the global
beauty scene, with researchers
predicting their premium beauty
market to grow by almost
a third between 2015 and
2020*. A famous export is their
nourishing capuaçu butter,
which stars in our best-selling
Acid Upgrade
Brazilian Bum Bum Cream
A
Skin acid formulations are (from £18) by Sol De Janeiro.
becoming more and more Maravilhosa!
refined to even work on the
delicate eye area – with all
the same skin-plumping
C
benefits. Try Alpha-H’s
Cannabis
pioneering new Liquid Gold Not the kind that will get you arrested, we’re talking
Firming Eye Cream (£52). specifically about special extracts called ‘cannibanoids’,
prized for their skin-healing properties. They’re the main
ingredient of new skin care range MGC Derma. Several of
our customers plagued by eczema have already given their
Herbal Repair Cream (£90) a five-star rating.
Digital Facials
D E
Foreo’s UFO Masking Device
(£249) rejuvenates a sluggish
Easy Contouring
complexion via an attachable
sheet mask, sonic pulsations Face sculpting has become more subtle and less like a
and bacteria-fighting blue light Tamara de Lempicka painting. The trick is not to define
– all controlled by an app. every last bit of your face – simply dab a little under the
(And it fits in the palm of your cheekbones and along the jawline with an easy-to-apply,
hand.) Clever stuff. blendable formula like Charlotte Tilbury’s Hollywood
Contour Wand (£29).
8Feather Lashes
F
Say farewell to doll-like,
grunge-inspired lashes
of the past, in favour of a
1920s film noir feathery
flutter (as seen backstage
at Tommy Hilfiger, Giorgio
Armani and Erdem). Try Too Glass Skin
G
Faced’s Better Than Sex
The latest K-Beauty beauty export – this is about
Mascara (£19), which coats
getting the skin’s texture as flawless and translucent
and curls to perfection.
as frosted glass. Requiring a medley of serums, sheet
masks and spritzes, low-maintenance this isn’t. Or you
can cheat using BECCA’s Shimmering Skin Perfector
Liquid Highlighter (£34) with illuminating pigments
for an ethereal glow.
I
Individuality
Beauty is no longer “one
size fits all” – and brands
are reflecting this. Paving
the way is The Ordinary
H
Happy Lids (from £3.90), whose
purse-friendly retinols,
Mellow yellow eyeshadow is the trend du jour
acids and vitamins allow
for SS18, which this season was applied in
you to create a bespoke
statement sweeps rather than subtly blended.
skin care wardrobe.
We love the mustard hue in Anastasia Beverly
Hills Subculture Palette (£43).
J
Jelly Highlighter
Since we got our paws on
INC.redible You Glow Girl Iridescent
Jelly (£10) we haven’t been able
to stop playing around with it, the
texture is just that sublime. Melting
into the skin, it grants a silky sheen
in two stand-out shades: metallic
bronze ‘Show Glow’ and pearlescent
9 ‘Cosmic Blur’.K
Keep It Simple
As much as we love a
multi-step ritual (thanks to
the K-Beauty craze), many
of us are now opting for a
more pared back routine,
with several marvellous
new multi-taskers coming
to the fore. Case in point
is Lixir Skin’s beloved
Universal Emulsion: a day
N
cream, night cream, body
moisturiser and primer all in
Natural Hair
one pretty pink tube. (£29) Less of a ‘trend’, more the industry championing the
awesomeness of au naturelle curls, exemplified by
model and our current hair muse Simone Powderly.
Give your own spirals an at-home spa session with
Dizziak Deep Conditioner (£22).
L
Liner Love
The humble cat’s eye flick is being
taken to creative new heights,
with thumb-prints and rounded
off edges replacing the traditional
ultra-sharp wing. Get creative
yourself with Nudestix’s Rock N’
Roller Easy Eyeliner Ink (£20) with
an ingenious rollerball applicator
that glides across the lashline with
the finesse of Tonya Harding.
M
Masking Mania
The craze for face, body
and hair masks continues.
O
Otherworldly Shimmer
Treat your tresses to Coco
& Eve’s Super Nourishing Forget natural-looking shimmer powders
Coconut & Fig Hair Masque of old. We’ve been seeing statement
(£34.90) with a conditioning carnival-worthy sheens everywhere, from the
cocktail of raw virgin catwalks to the corner shop. Create your
coconut, fig essence, argan own overworldly hue with Kevyn Aucoin’s
oil and shea butter. Prismagic Highlighting Trio (£38).
10Quirky Textures
Q
We’re crushing on NYX
Professional Make-Up’s
Love You So Mochi Palettes
for eyes (£18) and cheeks
(£17), containing bouncy,
marshmallow-like powders
inspired by the texture of
Japanese ‘mochi’ sweets.
Packed with shimmer, they
blend like a dream.
R
Patriotic Perfumes Rose Quartz
P
Renowned for its healing properties, this pretty
With the recent revival of
pink stone has been used in Chinese medicine for
English perfume house
centuries – and its recently been cropping up in
Atkinson’s (Queen Victoria
Western beauty regimes. Try White Lotus’s Rose
and Prince Albert were
Quartz Gua Sha facial massage tool (£33) to
fans), together with best-
de-puff a tired complexion.
selling perfumes from the
likes of Charlotte Tilbury
and Bella Freud, we expect
more dazzling fragrances
from iconic Brits over
the next year.
S
Studio 54
The iconic 70s nightspot is
the chief inspiration of current
fashion designer du jour
T
Michael Halpern, with many of Tanning for Grown-Ups
his devotees sporting beauty
looks to match his sparkly Getting a faux glow need no longer involve
dresses. Give your regular cakey bronzing powders that smell strange
smoky eye a Last Days of and leave orange streaks. Brands like Vita
The Disco update with Stila’s Liberata are leading the way with skin-friendly,
Magnificent Metals Glitter & non-drying formulas that don’t leave you
Glow Liquid Eye Shadow in looking ‘Tango’d’. Their Trystal Minerals
Black, Silver and Gold. (£23) (£35) is our go-to for summer.
11UV and Then Some
U
Beauty boffins are taking
the humble SPF to the
next level. Take Dark
Spot Sun Defense Broad
Spectrum SPF 50 (£42) by
Dr Dennis Gross Skincare,
which cleverly tackles
existing pigmentation
while it protects.
V
Vegan Make Up
The wellbeing of our furry friends is not only being
made a priority in our food menus but also in our
beauty bags, with vegan brands like Too Faced and
W
Waterless Beauty
Lime Crime proudly flying the cruelty-free flag.
Market research firm Mintel found
that 27% of consumers are now
trying to reuse or use less water.
As well as their eco-credentials,
waterless beauty brands like
Pinch of Colour make a lot of
sense – the formulas are far more
X
potent for one thing, plus there’s X-Rated Rouge
less need for harsh preservatives
Rather than pristine and perfect,
(given water is a breeding ground
we’ve noticed catwalk lipstick being artfully
for bacteria). Try their Honey Glow
smudged and smeared to look almost
Waterless Balm (£30).
indecent. Try By Terry’s balm-gel lip tint
Hyaluronic Sheer Rouge (£29), gently
dabbing it on without too much precision
for a slightly snogged effect.
Y
Yoga Glow
Recent research shows
stress-induced cortisol spikes
can wreak havoc on our Zero-Waste Packaging
Z
complexion. Saturday Skin
According to trend forecasters
are a new range featuring an
WGSN, demand for
exclusive peptide formula that
environmentally conscious
boosts skin cell regeneration,
cosmetics will continue to grow
resulting in skin that looks
this year. One brand we admire
glowy and rested, like you’ve
for this is Bleach London
just come out of a Hatha class.
who use recycled cardboard
(And… breathe.)
packaging across their range.
(Louder Powder, £3)
*Source: Euromonitor. Image of Simone Powderly courtesy of BAME Models.
Studio 54 image: Getty Images. Page 9 portrait Brett Martindale-Durning.
12CULT BEAUTY PROMOTION
The secret to looking breath-takingly
luminous, all at Cult Beauty have fallen head
over heels for Hollywood Flawless Filter.
Senior Marketing Manager Jen is smitten.
“This featherweight tinted fluid adds a touch
of light to skin to make it look fresh, but
flawless. I love using it as a ‘top coat’ over
a heavier foundation to give a more natural
look, without losing the coverage.
It’s like dewy skin in a bottle!”
Model wears: SKIN AND FACE Magic cream, Light wonder 7, Retoucher 4, Hollywood filter in 5, AIRBRUSH FF Powder 3, Hollywood contour in
dark, Hollywood beauty light. BROWS Naomi brow lift, Supermodel legendary brows. EYES Eyes to mesmerise in Bette, Colour Chameleon in Amber
Haze, Barbarella brown, Legendary Lashes Volume 2. LIPS Lip Cheat Hollywood honey, Kissing Stoned Rose, Collagen lip bathWHAT MAKES A PRODUCT “CULT”?
Our savvy beauty buying team reveal all…
“We’ve never had a formula, or rigid set of my interest and then, the most important
check boxes when choosing new products thing is that it has to bowl me over.” The
for the website, other than mind-blowing buying team personally trial everything. And
efficacy,” says Stacia Prince, Cult Beauty’s if, and only if, a product gets a hard-won
International Buying Director and one of ‘nod’ from them is it released into the ‘wild’
Cult Beauty’s longest-standing employees. (to be devoured by the beauty-hungry hordes
Responsible for introducing Anastasia at Cult Beauty headquarters – sometimes,
Beverly Hills to a legion of eyebrow there are even some left over for our
obsessives, as well as ushering queens-of- customers!). “I tend to know instinctively
the-beauty-scene Huda Kattan, Charlotte when something’s not right – I can count only
Tilbury and Jen Atkin into our beauty ‘Hall of one or two times when I’ve let other factors
Fame’, she’s keen to stress that “my buying eclipse my ‘gut feel’ and the process has
decisions are driven by instinct: 90% heart quickly unravelled,” Leanne remarks.
versus 10% head.” While Louisa, our Senior Buyer, confirms
This is a sentiment that it’s all about intuition. “You can’t
echoed throughout quantify ‘cult’ – it’s a sentiment. We’re
Cult Beauty’s finely constantly looking for products that exceed
tuned team of beauty expectations, and even create new ones.
sleuths, all of whom We all interpret ‘cult’ in slightly
approach the buying different ways and that’s
process from a slightly different angle. “I’m a crucial part of what
an Instagram obsessive. I ensures the site stays
follow a vast number of fresh and offers everything
beauty influencers – from long-established
established and make up brands to up-and-
just starting out – coming heroes from Korea.” The
to seek out all the online destination for the very best in beauty,
coolest brands and the overarching theme that unites everything
spot emerging trends,” says on the site is the intrinsic understanding
Buyer Leanne, whose speciality is tracking (and unshakeable enthusiasm) of the buyers
down the quirky, niche and underground behind our eclectic edit. “You know you’re
names Cult Beauty is famed for. “It can be in the right job when you get that ‘Christmas
anything from cool typography to a heart- morning’ feeling every day,” muses Leanne,
warming brand story. (I love a range that’s as she unscrews the lid of a future ‘cult’ hero.
packed with personality.) Something piques Make some room on your dressing table.
14Huda Beauty
Desert Dusk Palette (£56)
Beautyblender (£17)
Escentric Molecules
Molecule 01 (£72)
LIXIRSKIN
Vitamin C Paste (£32)Ten Brands We Brought To Your
BEAUTY CABINET
Your bathroom cabinets wouldn’t be the same without these Cult Beauty discoveries, so
thank our beauty boffins for delivering these ranges to your doorstep…
ANASTASIA BEVERLY HILLS HUDA BEAUTY
Your brows have never been in such great When rumour reached us that Huda had
shape and no doubt they’re indebted to this plans to distil all her years of expertise into a
arch-enhancing range of pencils, powders self-named make up range we had to have
and pomades. it. From false lashes to Desert Dusk, it’s only
the beginning…
BEAUTYBLENDER
No self-respecting ‘Hall of Fame’ would be OUAI HAIRCARE
complete without this egg-shaped sponge These iconic products not only smell
that makes a seamless base a breeze. Just incredible, they leave locks supremely
‘wet.squeeze.bounce’ your way to flawless! nourished for a mermaid-worthy mane.
SUNDAY RILEY MV ORGANIC SKINCARE
Luscious skin care that is anything but Hailing from Australia, these superstars work
‘basic’, these 100% natural serums and wonders for upset or ‘cross’ complexions
transformative treatments have quickly – soothing sensitivity with precious plant
earned ‘Holy Grail’ status. extracts and healing rose oils.
SOL DE JANEIRO BLEACH LONDON
Purveyors of the world’s best-smelling Unspeakably cool with a conscience,
smoothing, firming body cream (it’s bliss), BLEACH London branched out from pink,
you’ll find a jar of Brazilian Bum Bum Cream blue and peach rinses to bring you a playful
(£18) on the edge of every bathtub. collection of colourful make up (exclusively at
Cult Beauty).
ESCENTRIC MOLECULES
Thanks to a chance encounter with NURSE JAMIE
Naomi (Campbell!), Molecule 01 (£72) From the A-List’s favourite aesthetician,
was one of Cult Beauty’s first recruits Nurse Jamie made her expertise accessible
and has since swept the globe with its to all via her (eyebrow-raising!) range of
phenomenal (and pheromonic) fragrance. tools and age-defying treatments.
16FOUNDATION
Finder
If you’ve ever found yourself scratching your
head when it comes to selecting the perfect
base, this trusty guide will help you find
what you’re looking for.
FULL COVERAGE NATURAL FINISH
PIGMENTATION SHINE
Huda Beauty #FauxFilter Cover FX Pressed Mineral
Foundation (£32) Foundation (£32)
As the name suggests, this If you find liquid
is like an Insta filter in a bottle, foundations a little
delivering full coverage with heavy and cakey – this
a matte finish and blurring is your saving grace.
particles that gloss over The talc-free formula
anything you wish to disguise. is perfect for providing
natural-looking coverage
and banishing shine
without settling into
pores or fine lines.
BLEMISHES
Anastasia Beverly Hills
Stick Foundation (£25)
FINE LINES
This handbag-friendly
stick applicator is Charlotte Tilbury
perfect for touch ups Hollywood
on the go, while the highly Flawless Filter (£30)
pigmented formula can Your one-stop shop to a
double up as a concealer red carpet complexion, this
to target problem areas. lightweight formula acts as a
highlighter, blurring primer and
foundation in one, making lacklustre
skin look lit from within.
DULLNESS AND DRY SKIN
BECCA Aqua Luminous Perfecting Foundation (£34)
If you’re after something lightweight with a dewy texture, this clever concoction ticks
all the boxes and then some. All you need are a few drops to give a tired complexion some
airbrushed radiance while still looking au naturelle.
17Are You A
SKINTELLECTUAL?
Know your AHAs from your hyaluronic acid? A good example of a brand that doesn’t
When it comes to skin care, customers are “dumb down” is Alpha-H, who pioneered
realising it pays to do their homework … the use of glycolic acid in their iconic Liquid
Gold (£33.50) - which works overnight to
Rewind 20 or even ten years ago, and a renew the skin. “Glycolic acid exfoliates
product called NIOD Multi-Molecular immediately and because of that, a lot of
Hyaluronic Complex (£25) might have people think that it ‘thins’ the skin - but that’s
caused a few raised eyebrows. Indeed incorrect,” European Business Manager Tom
anything not labelled ‘cleanser’, ‘toner’, or Ogden explains. “It does thin the dead outer
‘moisturiser’ would probably have been left layers, but in response, the skin’s cellular
to gather dust on the shelf. But the tide is metabolism is activated and it starts to make
turning, with customers becoming more fresh new cells, whilst production of collagen
informed about what exactly goes into their and hyaluronic acid is also stimulated. This
skin care products and what these different actually means that the ‘living skin’ layers
ingredients do. become thicker and firmer.”
He continues, “A product’s pH is actually a
Cult Beauty’s Co-Founder Alexia Inge was good indicator of how effective it will be on
one of the first to note this new breed of signs of aging. Even a drop of two points on
‘skintellectual’, as it harked back to why she the pH scale can increase cell turnover by
decided to create the site in the first place. up to 30%.”
“Before, there was always this sense of,
‘don’t you worry your pretty little head about Armed with more in-depth knowledge,
the science bit’. I wanted a retail space skintellectuals are even taking professional
where people could have more transparency treatments into their own hands and
and education around what was being sold bathrooms. Products like Ecooking’s
to them.” Derma Roller (£73) offer a DIY form of
‘micro-needling’ where tiny punctures are
She continues, “Since then, consumers have made into the skin, boosting its healing and
educated themselves amazingly well due to renewing processes and maximising the
the wealth of information online. And brands absorption of serums.
are being more transparent about their
formulations and sourcing as a result.” As fascinating as the skin care world is, it’s
18Charlotte Tilbury
Charlotte’s Magic Cream (£70)
Kate Somerville
The Ordinary
EradiKate Cleanser (£32)
Magnesium Ascorbyl
Phosphate Solution 10% (£7.80)
Sunday Riley
Luna Sleeping Night Oil (£45)
Sarah Chapman
Skinesis Overnight Facial (£49)
Tata Harper
Nourishing Oil Cleanser (£66)
important not to try too many treatments at the active ingredients contained in different
once, warns Dr. Anjali Mahto, dermatologist treatments.” Hence his Treatment Drops
and author of The Skincare Bible. “Unless (from £110) each focus on a specific vitamin
you want irritated skin. Especially when (A, C and D) to respectively resurface,
so many ingrediets are multi-purpose. brighten and protect.
For example, retinol is great for anti-aging
but also works on pigmentation and Keen to swot up further? “If you’re interested
decongesting the skin.” Try Sunday Riley’s in ingredients, The Cosmetic, Toiletry and
retinol-rich Luna Sleeping Night Oil (£45). Perfumery Association (ctpa.org.uk) is a
great resource,” advises Dr. Mahto. “While
Dr. Marko Lens of skin care brand Zelens for medical problems, head to the British
agrees that ‘less is more’, noting, “It will Skincare Foundation
be very difficult for the skin to absorb all (britishskinfoundation.org.uk).”Influencers’
CHOICE
Our famous fans share the heroes that Cult Beauty introduced them to...
“I love Cult
“The Best
Beauty,
product Cult
they’re one
Beauty introduced
of my fave
me to was Pixi
partners to
Glow Tonic (£18).
work with, and when they send over
I love how bright and glowy it
products to me, I immediately get
makes my skin - I can’t get
excited because they’re always so
enough of that glycolic acid.”
unique and special. They sent over the
Jade Facial Roller (£22), which at first, Patricia Bright / @thepatriciabright
I just thought was really beautiful, but when
I started using it, my face looked lifted and
my contours looked stronger.”
Huda Kattan / @hudabeauty
“Cult Beauty
introduced me to
Alpha-H Liquid
Gold (£33.50) around
“There is 8 months ago to shake up
nothing my skin care ahead of my
more relaxing wedding. With our nuptials
than a bath now a wonderful memory, this
with a sprinkle of Therapie continues to rock my world
Himalayan Detox Salts every week with its incredible
(£40). They fill the flat with a resurfacing abilities. It’s the
sleep-inducing aroma and I ultimate must-have for the
have the most restful night’s glow-getters among us!”
sleep whenever I use them.”
Lydia Elise Millen / @lydiaemillen
Anna Gardner / @ theannaedit
20“Cult Beauty
have introduced “I really never thought
me to so many exciting I’d find any hairbrush that
products over the years. But would tame my tangled hair, until
for me, Molecule 01 (£72) Cult Beauty introduced me to
is the one that blew me away the most. The Wet Brush (£11.99).
What’s so special about this perfume is It easily glides through any knots;
that the ingredients within the fragrance are I bought one for everyone
designed to subtly meld with the wearer’s in my family!”
natural pheromones, creating a scent
Lily Pebbles / @lilypebbles
that’s completely unique.”
Estée Lalonde / @esteelalonde
CULT BEAUTY PROMOTION
A Cult Beauty best-seller, Cover FX
Illuminating Setting Spray delivers an instant
glow and ensures make up stays put.
“Love this product! It makes my make up
last all day and doesn’t feel heavy.”
Cult Beauty customer reviewA FOOLPROOF GUIDE TO
From top to bottom: Aesop Fabulous Facial Cleanser (£33), Indie Lee CoQ-10 Toner (£30), Saturday Skin Daily Dew Hydrating Essence Mist (£27), VERSO Super Eye Serum (£80), De Mamiel Atmosphériques
DAY
CLEANSE Awaken post-sleep skin
with something gentle yet refreshing.
Intense Nurture Antioxidant Elixir (£80), Dr. Dennis Gross Hyaluronic Marine Oil-Free Moisture Cushion (£55), Indie Lee Squalane Facial Oil (£30), Pixi Sun Mist (£18)
TONE Working from lightest to heaviest,
a toner is the perfect way to balance and
pre-hydrate your complexion.
MIST A boost of ‘dew’, a spritz will plump
and grant a gorgeous glow.
EYES Pat your eye treatment from inner
to outer corners to enhance its absorption.
SERUM Pollution-proof your skin with
something rich in antioxidants to fight the
daily elemental onslaught.
MOISTURE Avoid suffocating your skin
in the daytime – choose something with
‘hyaluronic’ to maximise bounce and
replenish cells’ reservoirs.
OIL Apply oil after day cream – the larger oil
particles penetrate water-based treatments
to seal ‘good stuff’ in.
SPF And *always* wear an SPF to ward
against the damage caused by low-level
exposure to UV.
22LAYERING SKIN CARE
NIGHT
From top to bottom: Emma Hardie Moringa Cleansing Balm and Cloth (£47), Uma Ultimate Brightening Rose Powder Cleanser (£50), Pixi Glow Tonic (£18), Alpha-H The Absolute Eye Complex (£36.50),
1st CLEANSE Oil attracts oil, so use a make
up-melting balm to dissolve every trace of
daily dirt and grime.
2nd CLEANSE Once you’ve taken the
day off, reach for a targeted cleanser
to combat concerns.
ACID TONE Dissolving the ‘glue’ that binds
Sarah Chapman Overnight Facial (£49), Omorovicza Rejuvenating Night Cream (£110), Zelens Vitamin A Treatment Drops (£115)
dulling dead cells to skin’s surface, sweep all
over face to leave skin looking luminous.
EYES Use a supercharged overnight eye
cream to wage war on wrinkles, dark circles
and lost elasticity.
TREATMENT When unencumbered by the
ravages of sun, screen and pollutants,
your serum can work wonders. Choose
something packed with actives so you
wake up with a glow.
MOISTURE A workout for your facial muscles,
spend some time massaging in your night
cream using fingertips.
OIL Warm a few drops of oil (retinol’s
an amazing youth-booster) and ‘press’
into face, neck and décolleté.
23The unstoppable rise of
INSTA-BRANDS
We explore the game-changing beauty lines riding the social media wave…
Our current obsession with social media were just sold in ‘bricks and mortar’ stores,
needs no introduction. Yet on the back of where it can take a while for customer
this digital omniscience, there’s a new breed comments to filter back to the people in
of beauty brand. Instead of rising to fame charge – if at all.
via paid-for advertising, they are catching
our attention via our Instagram feeds and It’s precisely this – coupled with constant
attracting hordes of devoted followers (in innovation to appease fans’ ravenous
every sense). demands for newness, which gives ‘Insta-
brands’ their edge. Especially those with
Obviously Instagram allows brands to charismatic women at the helm, such as
constantly interact with their customers, with Huda Kattan, Anastasia Soare and Jen
many founders and CEOs even popping up Atkin. These ladies are not only artists in their
in the comments sections. They can engage respective fields, they built up phenomenal
much more effectively than if their products social fan bases in their own right, before
24they even got around to creating their (£40), created to suit deeper skin tones at
successful lines, Huda Beauty, Anastasia her fans’ request.
Beverly Hills and OUAI Haircare.
Even skin care has got in on the action.
Their millions of followers send the digital LIXIRSKIN recently made a splash on the
community into a frenzy every time a new ‘gram with products encased in perfect
‘iconic’ product launches. While over in the blush-coloured tubes, with innovative
wellness arena, Amanda Chantal Bacon’s formulas to match. The important message
supercharged supplement brand Moon is that be this successful, products should
Juice has dominated the newsfeeds of not just look pretty – they have to work
Insta’s popular health gurus - not least wonders too. The great thing about
Gwyneth herself - making it a top seller. Instagram is that the community are quick
to call out dud products whilst championing
A plus point of insta-brands is that they exceptional formulas. So what’s the next
maintain a direct line to their audience, big ‘Insta-brand’ on the horizon? One to
especially when it comes to new products watch is the gorgeous Summer Fridays
they launch. E.g. Huda Beauty’s Bronzed Jet Lag Mask (£42), coming soon to a
Sands Edition of her 3D Highlight Palette newsfeed near you…
CULT BEAUTY PROMOTION
Keep an eye out for Lime Crime’s
beautiful new ‘#10’ shade
of Matte Velvetines - created
exclusively for Cult Beauty’s
New Shade ‘#10’,
10th birthday! out in June
“I love these lipsticks! In terms of
liquid lipstick, I’ve found these to be the
best out of all of those I’ve tried.
The formula is great, doesn’t take long
to dry and stays on really well.”
Cult Beauty customer reviewHealthy Chat
Karen Cummings-Palmer
The health and nutrition coach shares her What is your main area of interest?
top tips for a healthy, happy summer… Age management – I was inspired by the
challenge and privilege of turning 40 in LA
Our go-to authority for keeping our bodies in and witnessed the growing trend of invasive
tip-top condition, Karen Cummings-Palmer treatments. I wasn’t trying to pretend I didn’t
is a renowned health and nutrition coach care about ageing, but I wanted a natural
and Cult Beauty Expert. Having suffered alternative to managing the process. A lot
with eczema and keen to get rid of a few of the problems women have is not growing
pesky extra pounds, she was inspired by the older, but mourning the loss of younger
health-focused culture living out in LA, which selves, but with the right nutrition, lifestyle
led her on her current path. She now creates and topical products, you just can become
bespoke programmes for private clients an older version of your younger self. You
and corporations, and also works with don’t have to mourn anyone!
several health and beauty brands. We
caught up with her to glean some of her Inflammation is a key concern as we age,
hard-won wisdom. what are the best ways to combat it?
Reducing your intake of refined sugar and
manage your stress process, you may not
“I recommend be able to do anything about what’s going
on in life, but you can learn how to manage
mini detoxes fairly often. it. In terms of supplements, KIKI Health
For one day a week, Organic Premium Turmeric Powders
(£9.95) are a very powerful anti-inflammatory.
restrict your diet to juice, Omega three is another one, Perricone MD
bone broth and steamed Omega 3 Supplements (£75 for 270) are
especially good for hair, skin and nails.
vegetables, just to give
your digestion a rest.” Is detoxing really necessary? Isn’t that
what the liver is for?
I don’t do fad detoxes, or diets. For me,
26KIKI Health
Nature’s Living
Superfood (£7)
KIKI Health
Organic Aloe Ferox
Juice (£12.95)
Oskia
Pure MSM
Supplement (£30)
wellness is a set of tools, not a set of rules! you don’t have time to make your own green
However, although it’s true that the liver juice daily, try a blend of ‘super greens’ like
does its job, there are ways to help your KIKI Health Nature’s Living Superfood
body to work at optimum level. I recommend (£7). Adding them to a smoothie is really
“mini detoxes” fairly often. For one day a helpful. 3. Daily supplements are a game-
week, restrict your diet to juice, bone broth changer in terms of age management.
and steamed vegetables, just to give your Oskia Pure MSM Supplement (£30) works
digestion a rest. wonders for a variety of skin issues, from
eczema to acne and psoriasis.
For those who want to make a few
small healthy changes (as opposed to And your final summer health tip?
a complete lifestyle overhaul), what are I drink a shot of KIKI Health Organic Aloe
your top hacks? Ferox Juice (£12.95) every day for a month
1. Get moving every day – even if it’s just 10 when the weather gets warmer. It’s slightly
minutes (preferably when you wake up). It detoxifying, great for helping with allergies
can be stretches, Pilates or yoga moves just and really good for digestion – perfect for
to get your heart rate going. 10 minutes a that extra bit of a bloat. And your skin will
day is better than an hour twice a week. love it too.
2. Find good nutrients you can stick to. If
27DESERT ISLAND BEAUTY
Eight song tracks, a book, a luxury – and your ultimate beauty hero.
Here’s what seven Cult Beauty castaways couldn’t live without (even
if they found themselves stuck on a desert island).
SARAH CHAPMAN - AGE-REPAIR SERUM
“This product honestly makes
my skin glow like no other.
Applying it feels like a spa
session and I love waking
up to super-bright, soft
skin the next day.”
Wanischa, Affiliates
ANASTASIA BEVERLY HILLS - BROW WIZ
“I think of eyebrows as
the most important feature
on the face – and this is the
perfect pencil for building
up natural-looking colour
effortlessly.”
Dimitra, Design
SACHAJUAN - LEAVE IN CONDITIONER
“I’m notoriously lazy
when it comes to
‘mane-tenance’, and this
miracle mist is the best
thing I’ve found for easing
the stressful detangling process.
It’s saved my strands from total ruin.”
Verity, Editorial
28OMOROVICZA- QUEEN OF HUNGARY MIST
“I hate being without this.
It’s so refreshing, calming and
nourishing. The more I use it,
the better my skin feels.
Bliss in a bottle.”
Jessica, Editorial
BECCA - BEACH TINT
“I just love this. It gives you a
really natural, healthy-looking
complexion – something
you can lose when you use
foundation. Dewy skin
in a little tube.”
Leanne, Buying
DR LEVY SWITZERLAND- ENRICHED BOOSTER CREAM
“This has made more difference
to my skin than anything else
I’ve ever tried. It’s the one
product that, if used the night
before, gives me my dream
skin the next day.”
Jen, Marketing
BECCA - UNDER EYE BRIGHTENING CORRECTOR
“No matter how little sleep
I’ve had, this always saves the
day. It’s a staple in my make
up routine, making me look
fresh-faced all day long.”
Kate, Technology
29PORES FOR THOUGHT
Adult acne is on the rise, with 20% of manuka honey and alpha hydroxy acids
women and 8% of men over 25 likely to be (AHAs). Similarly, Odacite’s Oily-Acne
affected. Here are some ways to tackle it… Prone Serum Concentrate (£27.50) with
grapeseed and graprefruit oil, helps draw
Whether it’s pesky black heads, small red out embedded impurities and combats spot
bumps or angry cysts, being plagued with causing bacteria – just add a few drops to
acne as an adult can be frustrating to say your regular moisturiser.
the least. Cult Beauty’s expert team of
Beauty Advisors list adult acne as one of the But in more severe cases, it might be wise to
most common issues they are asked about. see a professional who can prescribe oral or
So why is it affecting us beyond our teens? topical medication. Dermatologist Dr. Anjali
Mahto suffered herself both as a teenager
“I think it’s increased pollution and stress- and an adult, and her book The Skincare
levels – which both lead to [acne-causing] Bible contains a whole chapter on the
inflammation,” notes Allies of Skin Founder subject. “When searching for the best acne-
Nicolas Travis, himself a former sufferer, who fighting products, look for ingredients like
developed his active-rich range specifically retinol, salicylic acid and alpha hydroxy acids
for stressed, acne-prone skin. [AHAs].” Salicylic acid is the star ingredient
He points out that while people are so
preoccupied with blitzing those zits they
forget that maintaining a happy, hydrated
complexion is also key. “The problem with
most sufferers is that they want a quick fix
and don’t give products enough time to
work. They’re constantly drying out their
skin, as they’re thinking ‘I have to kill it! I
Kate Somerville
have to kill the bacteria!’ but it’s just stripping EradiKate
the skin, which makes it produce more oil – Acne Treatment (£22)
so the acne comes back.”
His Promise Keeper Blemish Facial (£110)
works to quench acne-ridden complexions
with a good hit of hydration, as well as
fighting bacteria and congestion with
30in Sunday Riley’s clarifying UFO Face Oil Milk contains steroid hormones and other
(£34 - yes, oil can work for acne too!) While compounds that can contribute to clogged
The Ordinary’s Lactic Acid 10% (£5.80) pores, inflammation, and yes, acne.” To
- a more gentle form of AHA - is particularly counterbalance this, try The Beauty Chef’s
effective on scarring. Glow Inner Beauty Powder (£10) to
promote a healthy gut balance and prevent
AHAs and salicylic acid can also be found said inflammation.
in Kate Somerville’s EradiKate Acne
Treatment (£22) which also contains hero Sadly, there are no quick-fix solutions
ingredient sulphur to mop up excess serum, when it comes to dealing with acne. But
slough away dead skin and kill bacteria, learning how to work with your skin and
making it especially good for particularly seeking expert advice, you should start to
nasty nodules. As a Hollywood facialist see results over time, albeit not overnight
and acne specialist, Kate has some further – as Nicolas notes, “Be patient. Acne is not
advice. “Diet plays a big role in skin care. a life sentence!”
If you’re acne-prone, be wary of dairy,
white sugar, white flour and saturated fats. If you need any more tips, call Cult Beauty’s
trained Beauty Advisors on 0800 108 8822
or email: beautyadvice@cultbeauty.co.uk
Allies of Skin
Promise Keeper
Blemish Facial (£110)
Odacite
Oily-Acne Prone
Serum Concentrate
(Grapeseed + Grapefruit) (£27.50)
31UNSUNG SUPERHEROES
Slipping under-the-radar, these little-known heroes are long overdue their
‘five minutes of fame’ (and the rest). Some of the industry’s best-kept secrets, add these
to your beauty stash, asap…
1. Raising the bar, this soap is amazing
at battling breakouts. 1
2. The key to a luminous flush, this Cor Silver Soap (£15)
crème is ideal for organic fanatics.
3. Ideal for urbanites, this spritz
negates the impact of pollutants.
4. In a spectrum of shades this sheer 2
tint guarantees a believable glow.
Kjaer Weis
5. With pro-quality pigments, these
Cream Blush (£41)
shadows diffuse seamlessly.
6. A spray-on hydrator unlike any other,
you’ll worship this miracle mist.
7. This immunity-boosting and soul-soothing
blend is a jet-set essential.
3
Allies of Skin
Molecular
Saviour Mist (£36)
4
Daniel Sandler
Watercolour
Liquid Blush (£16.50)
6
Josh Rosebrook
Hydrating
Accelerator (£35)
5
Viseart
Tryst Eyeshadow
Palette (£43.50)
7
de Mamiel
32 Altitude Oil (£28)PALETTE POWER!
How do we love them? Let us count orange blusher in a whole new light, being
the ways… surrounded by similar sunset hues.
To make palettes even more appealing,
It’s safe to say here at Cult Beauty Towers, they’re often designed to suggest a better
we’re fully-fledged beauty junkies – but few or easier way to achieve a new look, like
things set our hearts a’ fluttering as much as offering complementary shades of bronzes
a shiny new make up palette. They are just. and browns. Case in point are Charlotte
So. Damn. Pretty. Not solely to wear, but Tilbury’s best-selling Luxury Palettes (£39),
merely gaze at (have you seen the new offering an entire look in a quad, whether
Lime Crime Venus III lately?). you fancy yourself a ‘Rock Chick’ or
Flip open a palette lid and instantly ‘Golden Goddess’.
you’re 13 again, just beginning to discover Or you might want to treat yourself to a
the wonderful Wonderland of make up … festival-ready kit such as Too Faced’s Life’s
getting butterflies at the infinite possibilities A Festival Eye Shadow Palette (£35),
this chorus of colours presented. Mixing featuring 13 rainbow shades embodying the
and matching shades, you went from being spirit of Secret Garden in a flip top.
an ordinary kid in navy school uniform, to a Another favourite is the Modern
magnificent magpie with eyes and cheeks all Renaissance Eye Shadow Palette from
shades of Studio 54. Anastasia Beverly Hills (£43), inspired by
Ok, so we’re just a little obsessed, but the warm, painterly colours of Renaissance
what’s the real reason behind our fixation? artwork. While Morphe Brushes’ über-
Why do we buy them and not just our cult 35 Colour series (£23) sells out within
favourite individual shades? Well, seeing minutes of new stock arriving on the site.
that perfect bronze or sexy rose-gold in a Call us palette-preachers, but there really
different setting, makes it look much more is no easier, or more fun way to revamp your
exciting and irresistible. Take Viseart’s beauty look. Take it from us. (And did we
dazzling Blush Palette in 03 Orange/ mention how pretty they are…?)
Violet (£69), which made us look at vibrantCULT BEAUTY PROMOTION
Harnessing two whole millennia’s worth of hear stressed-out cells breathe a sigh of
Hungarian skin care wisdom, Omorovicza’s relief). Worshipped by Cult Beauty’s team
luxurious line-up successfully fuses tradition of obsessives (you won’t find a desk that’s
with cutting-edge innovation. Brimming with without Queen of Hungary Mist), this super-
mineral-rich healing waters to nourish and charged line-up is out of this world
supplement skin that’s depleted, using this so indulge your complexion and upgrade
decadent range feels like taking your face your #shelfie with these stunning,
to the spa every evening (you’ll practically hard-working heroes.THE SKINIFICATION
of Hair
Our humble hair care routine just got a
much-needed upgrade...
Gone are the days when hair care
amounted to little more than one bottle
of ‘Wash & Go’. Hair products are being
taken to the next level, with an array of
new ingredients, formulas and terminology
borrowed from the hi-tech skin care industry
(scalp ‘facial’ anyone)?
One brand that embodies this spirit is
KEVIN.MURPHY, whose range of hair
masques, cleansers and moisturisers
contains a high concentration of organic
ingredients, echoing the ‘green’ skin care (£22), created particularly for Afro and
scene. Their Young.Again products breathe ethnically diverse hair types. “I have always
life into hair that has become brittle and leaned towards traditional and natural
frizzy, restoring lustre and ‘swish’. ingredients that cross over from skin to hair.
So when formulating Dizziak, I included a
Also leading the way in this arena is number of oils, such as bababssu, argan
Briogeo, whose Don’t Despair, Repair! and coconut.”
Deep Conditioning Hair Cap System
(£30) uses Korean sheet mask technology to And similar to those blotting papers you
infuse treatment oils deeper into the hair. It carry around for your complexion, OUAI’s
comprises a deep conditioning mask with a Anti-Frizz Smoothing Sheets (£20) are
special ‘shower cap’. Used together, the cap enriched with shea butter and coconut oil
enhances the mask’s effects, sealing all of to give parched tresses a treat.
its nourishing benefits into your strands.
Want to channel your inner Rapunzel?
This increased attention to detail is also a Time to start caring for your hair and scalp in
welcome change for the likes of Loretta De the same way you care for your complexion.
Feo, founder of deep conditioner Dizziak Your follicles will thank you!
35WEST COAST COOL
For pioneering, high-performing And lets not forget A-list go-to
beauty brands, it doesn’t get facialist Sonya Dakar, who has
better than The Golden State. worked her skin-plumping magic
on the likes of Jennifer Lawrence
With gorgeous packaging and and Gywneth Paltrow. She was
cutting-edge, toxin-free formulas one of the first to champion the
that deliver a flawless ‘Valley Girl’ complexion-boosting benefits
complexion, Californian beauty of omegas, and her Organic
brands have never been more Omega Booster - Dry/Sensitive
covetable. Here are five to have Skin (£39) was a revolution when
on your radar... it launched in the 80s and still
remains a modern classic.
First up is ‘eco-chic’ skin and
body care line Indie Lee, whose And whether you’re sweating
products are packed with potent it out in San Fran or Southend-
actives and contain no synthetic On-Sea, our summer go-to skin
chemicals. A Cult favourite is saviour is Odacite Rose + Neroli
their CoQ-10 Toner (£30), to Hydra-Vitalizing Treatment Mist
soothe and hydrate dry, irritated (£39). The creation of Paris-born,
complexions while helping to LA-based Valérie Gradury, it stars
protect it from pollutants. calming rose water and aloe vera,
together with astringent aspen
Another female-founded line is bark to combat congestion.
SkinOwl the brainchild of Annie
Tevelin, whose avid research into Jouer is another beloved brand
curing her problem skin led her to that has been a firm favourite at
create a private Facebook group Cult Beauty Towers for a long
where she shared her findings. while. Their Powder Highlighter
The loyal following it amassed, – Rose Gold Collection (£19)
resulted in her eventual line, containing light-reflective
including the popular Lavender pigments, is perfect for creating
Beauty Drops (£24), which stars that West Coast glow, no jet-
pure lavender oil – a potent anti- setting required.
inflammatory, which transformed
her skin in just 42 days.
36CULT BEAUTY PROMOTION The Cult Beauty team are obsessed with to restore youthful plumpness and grant an Hollywood skin care guru Nurse Jamie unparalleled glow. While her UpLift Facial and her innovative range of tools and Massaging Beauty Roller is, quite literally, a treatments (if they’re good enough for Team ‘magic wand’, using massaging stones to lift, Kardashian...). The TRIangle Facial Beauty tighten and tone the complexion like nothing Tool is our go-to gadget for stressed-out or before it. Discover more from this can’t-live- sleep-deprived skin, using sonic massage without line. Your face will thank you for it.
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