INTEGRATED SOLUTIONS - 2022 RATECARDS - TTG Asia
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
INTEGRATED SOLUTIONS 2022 RATECARDS
AD MATERIAL SUBMISSION
Electronic copy accepted only (Strictly Macintosh application).
Print File Requirements Sponsored Post
• High resolution PDF, DPI300, CMYK colour Teaser Image Specifications:
• For ads in full page and/or double page spread size, an additional • Thumbnail image to drive traffic to advertorial: 300W x 250H pixels.
5mm all round bleed is required. • 60 characters teaser text that appears with the thumbnail image.
Online File Requirements Recommended Advertorial/Sponsored Post Format*:
e-Book • 50 words introduction text for advertorial.
• High resolution PDF, DPI300, CMYK colour • Maximum 500 words advertorial text.
• Ads in full page and/or double page spread size only. • Maximum two images (max. width 500 pixels), embedded youtube
/ externally externally hosted video.
No need for additional 5mm all round bleed.
• 50 words call-to-action text to appear at the end.
e-Daily / e-News / Digital Bundle * Note: Above is a recommendation, you may alter it as you deem fit.
• Maximum file size 90KB, JPEG, RGB colour mode For example, 10 images instead of two. The key is not to have too
many things which detract from your core message.
eDM
• File must be in HTML format with all images provided • Please provide the layout of text, images, embedded videos /
• Please do not use a single image as an eDM multimedia elements in a word document as well as the links to the
• Please hardcode text and images in tables layout embedded multimedia elements, if any.
• Please encode all spaces within URLs as either “%20” or “+”.
• Linked images must not exceed 100KB • Please also provide the high-res images in PNG, JPEG, or GIF (in RGB
• HTML file size must not exceed 100KB colour mode) separately.
• Width not exceeding 700 pixels, no limitation on height
• Material must be submitted for testing at least 1 week prior to Website
intended date for testing. • Maximum file size 100KB, JPEG, GIF and/or HTML5, RGB colour
mode
Please also provide the following when submitting the eDM:
A) From: (Name of sender)
B) Subject headline:
Ad Submission Contact
Please submit all materials except Please submit all sponsored
for sponsored post to: post to:
TTG Asia Media TTG Asia Media
Cheryl Lim Nur Hazirah
E cheryl.lim@ttgasia.com E nur.hazirah@ttgasia.com
TTG ASIA | Print
Full Page / Inside or
TTG ASIA | Print & Digital Outside Back Cover
TTG ASIA APRIL 2018
What makes a
Junior Page
Melvyn Yap, regional director Asia, speeding lorries and trucks. The port
REPORT: CRUISES 11
A good port is a destination that is
Editorial Calendar 2022 Rates And Specifications
Silversea Cruises authorities treat cruise passengers new to most guests, perhaps easy
good port?
As Silversea’s fleet of nine ships are like cargo in such venues. With more to walk around and allows for an
small-built as compared to the mega cruise ships coming, hopefully their immersive experience to provide
ships plying the region, we are able to governments will build dedicated meaningful cultural insights. A great
go into smaller ports, nearer the city cruise terminals in the future. port is visually attractive in some way,
centre and airports. allowing for photographic memories.
Felix Chan, vice president of sales
In South-east Asia, our ships often Chris Austin, senior vice Perhaps for maiden calls, guests can
Asia, Norwegian Cruise Lines
call at commercial ports, where we are president of global marketing and also experience the welcome from the
Holdings
docked in theJunior
midst Page
of containers and
in TTG Asia_OP.pdf 1 sales, Seabourn
21/3/2018 Cruises
5:17 PM local people.
A good port such as Hong Kong
puts arriving guests in the heart of
the city; from the moment guests
disembark they are in a bustling and
frenetic city, packed with interesting
things to see and places to visit.
For South-east Asia, I’d like to see
more thought given to amenities in
the port’s immediate surroundings
for guests to explore local shops,
activities and restaurants nearby. That
said, ports also need to be supported
with efficient transport systems so
that guests can easily explore the city.
Sean Treacy, managing director,
Cruises
A good port has proper cruise termi -
nals that enable a welcoming tourist
experience from the onset, and can
accommodate larger ships and pas -
senger loads, plus adequate berthing
space for multiple ships calling.
As larger ships (140,000 GRT or
more; carrying 3,000 or more guests)
are increasingly deployed to meet the
growing demand for cruising, we hope
to see upgrades in port and tourism
infrastructure in the region to accom -
ADVERTISING
modate larger ships and passenger
loads. This in turn will allow for
greater variety in cruise itineraries.
Kent Zhu, president, Genting
C
Cruise Lines M
Good ports are strategically located Y
within an overall well-planned cruise
tourism, alongside modern transpor -
CM
tation and infrastructure.
DATE DESTINATION REPORT BONUS CIRCULATION*
MY
To overcome berth congestion as CY
more larger tonnage vessels call into
South-east Asia, we hope ASEAN CMY
countries will re-examine the pace K
and development of port infrastruc -
ture, supported by tactical and cost-
effective initiatives, such as exploring
the utilisation of existing cargo berths
with upgraded passenger terminal fa -
cilities as a viable short-term option.
We hope the relevant authorities
will continue to offer incentives to
cruise lines with joint development
partnerships of the ASEAN cruise in -
dustry, as well as having a consistent
and competitive port tariff structure
FULL COLOUR AD SIZE (W X H) MM USD
among ports and between countries.
director, Princess Cruises
While there are (many) attractive
cruise destinations in South-east
Asia, a lack of infrastructure prevents
cruise ships from visiting. Ports need
GTEF +
to accommodate the needs of both
cruise ships and guests, and have
interesting attractions for ships to
continue calling. The port and local
immigrations must be able to handle
embarkation and disembarkation
processes efficiently, in addition to
cruise terminals being equipped with
proper facilities and transportation
infrastructure.
SATTE +
Japan Full Page 260 X 380 17,500
Aviation Festival Asia + Half Page One-third Page
Philippines (Horizontal) (Vertical)
JAN / FEB 2022 Outlook ATF +
Singapore Junior Page 173 X 280 14,300
ITB Berlin +
March 2018 TTG Asia 14
TTG ASIA MAY 2018 REPORT: INDEPENDENT HOTELS 11
Destination Singapore
Indonesia
NEWS IN A MINUTE
based in Dallas, along with a regional “That is why WorldHotels has ings are:
director of sales based in Los Ange- been rethinking how loyalty is rec- • Hotel bene-
les, Fernando Carranza. ognised and rewarded and will intro- fits such as room
“WorldHotels is currently making duce a new loyalty programme this upgrades and 1 Six Senses to debut urban resorts
IT&CM China and CTW China +
significant investments to enhance summer.” late check-outs 5 STB partners Grab
Six Senses Hotels Resorts Spas has chosen Grab and the Singapore Tourism Board (STB)
its service offerings for independent which members Singapore to launch its first city hotels. Six
hotels including the expansion of its SMALL LUXURY HOTELS OF THE see as extremely have signed a three-year MoU for collabora-
Senses Singapore will be split into two build- tions on a range of initiatives. To be rolled out
already extensive global sales and e- WORLD (SLH) valuable remain, ings – both of which are restored as part of a
commerce force along with new ad- SLH launched a new look and feel in but are now im- in phases, initiatives include pushing cashless
conservation project – with Six Senses Dux- payments via GrabPay at tourist hotspots and
ditions to its development team,’ said 2015, and was the first among inde- plemented con- ton (49 keys) opening first in April 2018, fol-
Andrew. pendent hotel chains to reboot their sistently across attractions, followed by a joint study to un-
lowed by Six Senses Maxwell (138 keys) three derstand visitors’ mobility preferences in get-
A new global loyalty programme, loyalty plan to suit today’s needs. It SLH’s 500-plus months later.
The List, will also be launched this launched Invited, which replaced independently- ting around the country.
Half Page (Horizontal) 236 X 180 12,900
summer, emphasising instant ben- Club of SLH, last October. owned hotels. now about how the big hotel chains Nobu Hotel
2 30 Bencoolen becomes smarter
efits for guests, such as an arrival rit- Invited does reflect the pivot indie • New and more frequently award- launching soft brands has affected Marbella, one 3
HICAP Update +
of SLH’s newest Formerly known as Bayview Hotel Singapore,
ual and upgrades on availability, and hotel groups are trying to make, from ed benefits such as reward night our business – frankly, it hasn’t. this centrally located 131-key property has
harnessing the collective marketing the typical point-based redemptions vouchers, birthday gifts, recommend “Business for us increased 16 per members
emerged from a S$20 million (US$15 mil-
resources of participating member for free nights or upgrades offered a friend, and small luxuries to sur- cent last year, and we added 57 new lion) transformation with Smart Room Con-
hotels. by big-name chains, to what SLH prise guests. hotels in places like Dubai, Havana, trol Units that proactively monitor and “com-
Andrew won’t give away the de- CEO Filip Boyen described as “being • Members are recognised not only Panama, the US, Rome and Japan. municate” every room’s status and any defects
tails, and only said: “Guests have a more responsive to distinctive expe- for the number or value of bookings This year we have some really excit-
Andreas Kohn
to operations.
new set of expectations. They expect riences”. that they make, but for their overall ing new hotels joining the brand,
loyalty programmes to offer greater Guests want immediate gratifica- interaction with the brand. including our second Nobu Hotel in 3 First Andaz in SE Asia opens its doors
keeps the
flexibility and personalisation; they tion and tailored communication, he SLH figures that the new loyalty Marbella, The Sukhothai Shanghai Marking the brand’s entrance into South-
are looking for individualised value said. Points accumulation is tedious. programme will also give rich in- and 7 Secrets Resort and Wellness east Asia, Andaz Singapore has opened in
and they want more than just points.” It’s the “basics” that now count. sights into 400,000-strong Invited Retreat in Lombok, just to name a
world moving
the DUO mixed-use development. Located
He added: “In hospitality, loyalty “No one is interested in lounge members’ travel patterns which it few.” from levels 26 to 37, the 342-key hotel offers
programmes will see a lot of changes access if they have to then pay for wants to leverage to raise the book- Boyen said SLH’s new look and all in-house guests complimentary minibar
within the next years. The industry breakfast each morning at their ho- ing conversion through “highly per- feel was not just skin deep. “We also with locally sourced snacks and non-alco-
needs to redefine what hotel loyalty tel. Our members do not want points sonalised emails” and more engage- made quality a real focus for the holic drinks, Wi-Fi and all-day refreshments
is in order to adapt to changing con- because it takes effort to work out ments with the brand. Ultimately business and now all our hotels are in the Sunroom. Facilities include a gym,
sumer behaviours and hotel (mem- meaningful value. What members this will lead to greater brand loyalty inspected every year – and hotels that 4
pool, four F&B venues, and four meeting
bers) expectations. Today, independ-
ent hotels want loyalty programmes
want is simplicity and Invited deliv-
ers just that – the more a member
from members.
Like Preferred, SLH is reaping re-
fail these inspections must leave the
brand. This way our guests know all “We are excited to spaces.
see ILTM’s portfolio
to help them drive more direct book- stays, the better it gets with SLH,” wards of the initiatives taken since SLH hotels, whether a modern city 4 Sail away with Cartoon Network
ings and reduce their dependency on Boyen pointed out. 2015. centre hotel, or a historic country re-
One-third Page (Vertical) 88 X 356 12,900
Oceanic Group and Turner have launched
expand in tandem
OTAs and other third parties. Three new crucial Invited offer- Said Boyen: “I’m asked all the time treat, meet our strict criteria.”
Travel Trade Maldives +
a Cartoon Network-themed cruise. The 11
TTG Asia + TTGmice Special Issue:
AViS_TTG AP Half Pg_MAY_V3_FA.pdf 1 20/4/18 2:58 PM
guest-deck, 2,000-guest Cartoon Network
with Capella Hotel Wave will sail from the Singapore Cruise
Centre to 13 destinations within Asia-Pa-
Group’s growth cific starting in late-2018. Featuring Jake the
AND GO BECAUSE...
Dog as the ship façade, the 50,000-tonne
MAR / APR
within the region. ship features 800 fully-themed cabins and
suites, nine F&B options, and a rope adven-
LIFE IS TOO SHORT ILTM Asia Pacific in ture park.
TO WORRY Singapore will be
Cruises Arabian Travel Mart +
U N LO C K an absolute winner, Viewpoints
and we are thrilled Which hidden gem in Singapore do you think should receive more visitors?
THE FREEDOM to have this event Samson Tan, founder/CEO, Philip Cyril Raj, group
taking place at GTMC Travel
One hidden gem will likely
general manager, Bay Hotels
& Resorts
our home base.” be Changi Village. It has the As one of Singapore’s oldest
Top / Centre Strip 236 X 90 10,700
C
beach, sea and food, and (the parks, Mount Faber has been
M area) could benefit from more under the shadow for years. The
Y Andreas Kohn, Vice President, promotion. walking trail along Mount Faber
should be promoted more… There are
CM Sales & Marketing, a lot of good food options in the area too.
MY
Capella Hotel Group
CY
MY WAY
CMY
K
Laurence Lee Bird Park and USS, and it would bring up the
Medical / Wellness Tourism
visitorship, and generate new interest in Sin-
Director of business development, gapore in the longer term.
EVERY JOURNEY IS A The price of a valuable Indochina, inbound,
Culturally, we should find something that
sets us apart from our neighbouring coun-
SPECIAL JOURNEY. travel companion. Hong Thai Travel Services tries. They have hundreds or thousands of
Australia ILTM Asia Pacific +
years of history, so Singapore might be too
modern. We need to figure out how to (pro-
Delivering smart simplicity encompasses What would you do if you had your way to
At Avis, we understand that every customer’s need vary. mote) our culture.
what we do. At Budget, we aspire to go
With our long-standing history of innovation and partnerships change Singapore’s tourism? We could also bring in and organise more
beyond the price and value-add to every
across multiple travel sectors, be assured of our ability as one customer’s rental experience. Together, I’ve always believed in one more theme park in special events to draw in the crowds. I think
of the world’s leading brands in customer loyalty to tailor and Singapore. When Universal Studios Singapore our food is the most marketable, so we could
MAY / JUN Bottom Strip
let us unburden the worry and stress of
#keeptheworldmoving
Family Travel 236 X 90 9,500
deliver travel experiences unlike any other. travelling to bring across the fun and (USS) and Marina Bay Sands opened, both at- build on that. People often visit a country to
beauty of being on the road. tractions generated a lot of buzz in the region. do a few different things at the same time, so
There would be more things for visitors to do
www.iltm.com other than the usual attractions like Jurong
we can tie our food in with other attractions
AVISWORLD.COM/ASIATA budgetinternational.com/asiata
and things to do.
Malaysia BBTF +
Attractions
Top Strip Centre Strip
Quarter Page 114 X 180 7,800 TTG ASIA APRIL 2018 DESTINATION: MALDIVES 22
Adventure Tourism IT&CM Asia and CTW Asia-Pacific +
Krishan Balendra, deputy chair- thorities have created a solid po
Hotels man at John Keells Holdings, one of sitioning in the luxury sector and
the biggest operators of resorts in the this has been very successful over
Maldives, believes visitors to the des- the last few decades,” he said, while
JUL / AUG
acknowledging that “we all need to-
Dealing with worry
tination will grow in numbers and
Hong Kong
the new supply of rooms would be be continuously proactive in-order
easily absorbed – but only if there is to remain competitive in today’s
political stability. world”.
Mark Wong, vice president Asia While more marketing is required
Pacific, Small Luxury Hotels of the to address differing price points in
Hotels & Resorts PATA Travel Mart +
Political uncertainties are adding to the Maldives’ oversupply World, which has four resorts in the the market, Sunny Umar, CEO of
Junior Page Spread
Maldives, warns that if tourist arriv- Maldives Getaways, said that an air
370 X 280 25,800
als fail to reach the target of 1.5 mil- port expansion and more new flights
could help to ease threats, Feizal Samath reports lion this year – a real possibility given including those by budget carriers
the recent political crisis – operating would help increase arrivals.
T
resorts will be under pressure to re- Mario Hardy, CEO at PATA, agrees-
he spectre of political in- of emergency, concerns of politi- duce rates or launch aggressive price- there is an oversupply of rooms
stability is looming over cal stability in the Maldives are now driven promotions. based on PATA’s five-year forecast.
the Maldives’ hotel sec- weighing on industry leaders’ minds Arrivals rose to 1.4 million in 2017, “However, this could change with
tor, which faces a potential as any unrest and violence arising nearly doubling growth to eight per the right diversification of products
oversupply as the addition of new from the upcoming presidential elec- Below: Over- cent from 4.2 per cent in 2016. The and a well-targeted marketing cam
resorts now outstrips demand. tions scheduled for September could water villas at number of beds increased to 40,572 paign,” he said.
In the wake of the February state prolong tourism fallout. Coco Budu Hithi last year from 34,105 in 2015. This echoes views in the industry,
Some estimate the number of such as from Maldivian Association
rooms would rise by over 30 per cent of Travel Agents & Tour Operators,-
Year-end Special by 2020-2021, which according to
tourism ministry figures would add
to the over 200 resorts in operation.
urging a renewed campaign from
the tourism authorities to address all
price points in the accommodation
The hardest assignments 2017
At the lower-scale of the market, sector.
there are over 450 guest houses, set To take on the challenge of hotel
to grow to around 650 in the next surplus, Andrew Ashmore, group
HICAP +
two to three years, each with six to head of sales & marketing at Coco
20 rooms. Collections, urged: “Differentiation
Despite the threat of oversupply, is a must as the Maldives cannot rely
Meet Team TTG Editorial, the hands and (often crazy) minds that feel compelled to bring you the latest
Double Page Spread 520 X 380 31,500
many new high-end resorts are still on its old traditional European mar
being opened, perhaps a reflection kets as before.”
industry scoops and thought-provoking analyses. Ever wonder what they’re so frantically scratching into
their notebooks? Well, here’s a peek into Reporters Notebook 2017– you might just find yourself in there
© 2017 Preferred Hotels & Resorts 17_276
Thailand Festivals ITB Asia +
SEP / OCT The Preferred Life
Macau Serviced residences CITM +
J U S T A S H O R T WA L K T O WA R D T H E U N D I S C O V E R E D
Ungrip the phone. Let loose the to-do list. Move your mind to a place
of calm — where priorities align and relaxation ensues.
Raini Hamdi, senior editor Karen Yue, group editor Xinyi Liang Pholsena, editor, TTG Asia P R E F E R R E D H O T E L S . C O M
-
E A S T, H O N G K O N G GDS chain code PH/master chain code PV T H E P R I N C E PA R K T O W E R T O K Y O
Raini Hamdi, senior editor the TTG Show Dailies, and the rest of it attending critical coming A350-1000 – and how a strong global tourism
business and association events-related conferences to get sector has workers beavering away round the clock to
Hardest assignment in 2017 content for my publications – and I love doing them all meet the demand for commercial airplanes. It didn’t hurt
that both Airbus and Thai Airways were extremely good
WTM London +
The hardest assignment is creating one, conceptualising, and learning from industry veterans. Perhaps work isn’t
say, this or the upcoming January/February issue from a hard when it is enjoyable! hosts – there was plenty of wine, scrumptious food and
business class seats. This trip turned me into an aviation booking of venues and hotels.
blank piece of paper, under time and space constraints,
then assigning the reports out. This year, we’ve had more One industry expert you’d love to chat with in 2018 buff wannabe. Fresh Eyes The approvals process has since
(Star Wars Rogue
than our usual share of assignments; I’m proudest the I’ve just heard that Maritz Global Events, a company with gotten more difficult, requiring ap-
most of our 50th anniversary of ASEAN special edition in 120 years of history, has a Behavioral Sciences and Inno- One industry expert you’d love to chat with in 2018 proval not just from the Ministry of One) shooting was
I’d love to sit down for a chat with Dara Khosrowshahi, Arts and Culture but the police too, an exciting event
Shoot for the stars
January. Increasingly, it’s harder to find original ideas and vation division that takes a scientific approach to under-
angles in our fast-changing industry. But we must keep standing event delegates, using neuroscience and human the former chief of Expedia and now CEO of Uber. further cementing the company’s
up – find the time to read up, meet CEOs, visit compa- behaviour research. This enables Maritz to craft effective He has turned Expedia into one of the most power- specialised service. “There are regu- not only for us but a
nies, attend conferences, to grasp changes fully. events for its clients. I would love to sit with the lead re- ful OTAs during his 12-year tenure, but the talented lations – you can’t just come here great promotion for
searchers and hear about the division’s findings. leader chose to move out of his comfort zone by and shoot videos,” he continued. the country as well.
One industry expert you’d love to chat with in 2018 accepting the job offer to lead Uber, one of Sili- Since then the company has
con Valley’s most valuable startups that has helped organise logistics and other
I’d like to have a good lunch/chat with Adrian Zecha. I’d Stumbling upon a specialisation was just the start of this young Shausha Aan Shafeeq
talk about winning and losing, why it’s hard to give up Xinyi Liang-Pholsena, editor, TTG Asia had its fair share of growing pains world- support for close to 30 productions Managing director,
(after Aman, he’s still at it with Azerai Hotels and Maha wide and internal problems. And in re- including a 20-minute scene of the Maldives Holiday
Yacht Club), the chutzpah of hotel companies today, Hardest assignment in 2017 gions like South-east Asia, Uber is also Star Wars Rogue One movie released Collections
PREMIUM
their brilliance, about personalised service in a world of Visiting the Airbus base in Toulouse with Thai Airways facing stiff competition from rivals in December 2016.
M
chatbots and spoilt customers, the future of the industry to take delivery of its third A350-900 aircraft when I was like Grab, so it would be interest- aldives Holidays Col- enquiry in 2014 to help in the logis- Scenes were shot at the Laamu Two container loads of equip-
– make that a long, long lunch please! four-plus months pregnant. Although I didn’t suffer from ing to hear from this travel in- lections began in 2012 tics for a free diving documentary, Atoll, one of the Maldives’ largest is- ment including weapon props were
morning sickness, flying longhaul and jumping straight dustry veteran turned tech much like other in- recalled managing director Shausha lands, which was depicted as planet shipped for the shoot while a heli-
into work upon arrival despite the time difference was mogul’s take on ride- bound tour compa- Aan Shafeeq. Scarif in the film. copter was borrowed from Sri Lanka.
Karen Yue, group editor still quite tiring. hailing. Will this ex- nies – until a request for help with Shausha said the team shot for Two companies were involved “That was an exciting event not
However, what I got to experience, learn and see dur- perienced leader be commercial shooting arrangements 10 days in different locations, some in the coordination of this gigan- only for us but great promotion for
TTG Asia +TTGmice Special Issue:
Hardest assignment in 2017 ing this trip more than made up for my lethargy. I was able to head Uber changed its story. near inhabited islands. The com- tic exercise with Maldives Holidays the country as well,” he said.
I cannot recall any. The bulk of my time goes to shaping awestruck by the scale of Airbus’ assembly line for its and change its The company’s foray into pro- pany arranged for all the required Collections handling the food and A few more production coordina-
editorial direction for TTGmice, TTGassociations and various aircraft models – including the A380 and the up- fortunes? duction coordination began with an government permits as well as the accommodation. tion jobs have been lined up this year.
NOV / DEC TBC
TBC Bottom Strip Quarter Page
FULL COLOUR AD SIZE (W X H) MM USD TTG ASIA MAY 2018 ANALYSIS 6 TTG ASIA JUNE 2018 DESTINATION: INDONESIA 23
Giving credit when it’s due Santika Indonesia Hotels & Resorts Bintan Lagoon Resort
Editorial calendar is subject to change
Santika Indonesia Hotels & Resorts manages 108 hotels across three brands – the four- Bintan Lagoon Resort (BLR) has introduced new event and F&B offerings that capture
star Santika Premiere Hotel, three-star Santika Hotel and Amaris Hotel in the budget the kampong spirit, adding to its MICE- and wedding-friendly features.
category – in addition to three luxury boutique villas in 38 locations across Indonesia. Sitting on 300ha of verdant greenery with a 1.5km beach fronting the South China
Its boutique properties, The Samaya and The Kayana (below), are respectively lo- Sea, BLR offers 450 accommodation units and 14 dining/entertainment options span-
cated at a quiet end of Seminyak Beach and in Ubud, amid the rice fields and verdant ning Indonesia, Japanese, Chinese, other Asian and Western cuisines.
hillside of Bali’s Ayung River. Now, pop-up stalls serving Indonesian treats will line the beachfront lawn on week-
The company also has an Amaris smart hotel in Singapore. ends with traditional dance performances and rural life on showcase. Adding to the
Front Page Bottom Strip 236 X 90 12, 500
gives us choice in arranging our fi- ter – both the airlines and IATA want nostalgia, Satay Club recently opened on the resort, serving skewered meats at the out-
nancial security options with IATA. to get the money earlier.” door area of Fiesta Restaurant.
This may release more cash for the Sharing similar sentiments, Lux- The resort’s outdoor dining spots, beach and golf course have been popular for cor-
business, which are currently used as ury Tours Malaysia’s director, Arokia porate groups and weddings. Among its MICE facilities are a conference centre for
security for banker’s guarantee (BG) Das, said he would appreciate getting up to 1,300 guests, nine function rooms and the Adventure Training Centre for team-
if the cost is affordable.” more information about the new sys- building activities.
Charming Holidays Hong Kong’s tem. “A briefing from IATA is impor-
general manager David Chau on the tant. Today, whatever is happening
other hand, is concerned about hav- in the ticketing industry is all geared
ing to fork out extra cash for BG, towards helping the airlines, not so
which could affect SMEs’ cash flow. much the travel agent.”
“Since the BG amount is based on
the volume of tickets, so the more A ‘balanced’ system
* Bonus circulation (print/digital) is dependant on how the event will be organised, e.g. virtual, physical or hybrid
tickets issued, the more BG for agents In response to the agents’ feedback,
to bear. Big agencies like us only paid Lorigan stated that the NewGen ISS
the corporate guarantee in the past, will bring “a balance of benefits for
so our cost will be jacked up by an all participants”.
agent’s BG. Additionally, we are not “For the vast majority of travel
sure if airlines will also request BG agents, NewGen ISS will have no
from agents in future. If so, it means impact on the financial security re-
double BG payments.” quirement. Agents can choose to
T
he IATA implemented the EasyPay, the new voluntary pay- K Thangavelu, managing direc- provide additional financial security
New Generation of IATA as-you-go e-wallet solution will offer tor of Grandlotus Travel Agencies in to increase their RHC on a volun-
Inside / Outside Back Cover 260 X 380 19,100
Settlement Systems (New- a secure and cost-effective payment Malaysia, meanwhile, sees merits in tary basis. Agents that reach their
The Jayakarta Bali, Legian Street
Depending on how events are organised along with the pandemic situation, issues may be converted to digital only.
Gen ISS) in Singapore last transfer method. the greater payment flexibility that RHC still have the option of using
month, the first market in Asia-Pa- Today, what- Agents can expect safer selling with the NewGen ISS will bring. IATA EasyPay or a customer card,”
cific to see the roll-out, which will be ever is hap - the introduction of the Remittance “It also means a more transparent he added. Catering for leisure travellers, families, business events and weddings, The Jayakarta
followed by Australia, Cambodia, In- pening in Holding Capacity (RHC), which system where the agent’s handling fee As well, Lorigan insisted that trav- Bali at Legian Street (below) offers 278 rooms and 66 apartment units, with categories
dia, South Korea and the Philippines the ticketing strengthens the prudential integrity will also be revealed to the customer el agents need not worry that New- including executive suite and penthouse, as well as facilities such as three swimming
later this year. industry is of the BSP trading environment for if payment is made from the custom- Gen ISS would reveal their handling pools and a kids’ pool. The hotel also provides direct access to Legian Beach, within
The NewGen ISS represents the all geared to- all participants, said Lorigan. er’s credit card,” he noted. fees to their customers. walking distance of shopping and entertainment areas.
“most extensive and ambitious mod- wards helping A new voluntary financial security However, greater transparency The NewGen ISS was developed Jayakarta Hotels & Resorts currently manages nine hotels and one residential con-
the airlines,
ernisation” of the IATA Billing and not so much
system, Global Default Insurance for customers does not necessarily in consultation and communication dominium, all in Indonesia.
Settlement Plan (BSP) since it was the travel (GDI), will be a cost-effective and translate into better benefits for trav- with industry stakeholders at both
created in 1971 to facilitate the global agents. flexible alternative to bank guaran- el agents though, noted Thangavelu. the global and individual market lev-
distribution and settlement of pas- – Robert Williams, tees and other types of security. “If airlines give agents a commis- el, he said. In the lead-up to the pro-
senger funds between travel agents partner, head of With the exception of RHC, the sion on air tickets sold, then this new gramme launch in Singapore, IATA
and airlines, according to IATA. hotels & hospital, major precepts of NewGen ISS are system is all right. In the current sce- had engaged in detailed communica-
WHAT COMPANY
IS HE FROM? opt-in, he pointed out. nario, where there is no commission tion with travel agents and airlines,
What’s the deal? and agents need to do a mark-up for culminating in on-site workshops
“The thrust of NewGen ISS is aimed Assessing benefits for agents their services to the customer, then for the participants.
at safer selling accompanied by great- A check with travel agents across Asia I don’t see how it benefits the travel “Industry engagement and com-
er choice and flexibility of accredita- on their reception of the IATA New- agent,” he explained. munication will continue in the
tion models and payment methods,” Gen ISS threw up differing opinions. “Personally, I like using the cur- same vein as we roll-out in markets
said Ian Lorigan, director of IATA’s Crystal Sim, president & CEO, rent system where the agent’s han- throughout Asia Pacific and around
+ Pending event organisation confirmed dates and status (physical/virtual/hybrid)
Global Delivery Center in Singapore. Albatross World Travel & Tours Sin- dling fee is not revealed to the cus- the world,” Lorigan said.
Centre Page Spread 520 X 380 35,500
NewGen ISS has four main pillars, gapore, “looks forward” to the RHC tomer,” Thangavelu continued. The full roll-out is expected to be
he stated. First, IATA now offers a and Easypay features in the new “(The new system) means faster completed in 1Q2020.
choice of three different accreditation model. settlement of payments to the air-
for travel agents, versus the previous He elaborated: “The GDI is also lines”, he stated. Reporting by S Puvaneswary, Pru-
one-size-fits-all model. an added alternative feature which “This is the whole crux of the mat- dence Lui and Pamela Chow
Tjendana Resorts Management
In addition to seven villas in Bali, Tjendana Resorts Management also manages the
Lembongan Beach Club & Resort in Nusa Lembongan (below), a 30-minute speed-
boat ride from the mainland. The resort offers 42 villas and 49 rooms, with categories
including deluxe room, one-bedroom garden villa, one-bedroom private pool villa,
one-bedroom premiere private pool villa, two-bedroom premiere private pool villa
and one-bedroom grand premiere private pool villa.
18_103
© 2018 Preferred Hotels & Resorts
PREFER REDHOTELS.COM
O N E WO R L D H O T E L WA N DA V I S TA B E I J I NG
Kuala Lumpur, Malaysia Beijing, China
TTG ASIA LUXURY TTG ASIA JULY 2018
Junior Page Spread
TRAVEL TECHNOLOGY 10 TTG ASIA JULY 2018 TRAVEL TECHNOLOGY 11
CREATIVE BUYS
Putting the brakes on
Less persona, more personal online landscape, and in display ad- ing, ad space would be paid for on
I’m assuming that you will be famil- vertising in particular. While they’re sports news and retail websites in the
iar with, and most likely use, buyer great at telling you who your custom- hope that their readership overlaps
personas. Effective marketing, and ers are, it’s only through data report- with this customer profile. However,
booking abandonment
ultimately business practice, has al- ing that you can see how they act. customers are far less one-dimen-
ways involved the ability to find and Take an active holiday provider, sional in reality.
develop a strong relationship with for example. Their ideal candidate By using a mix of automated data
your customer – speaking to and not for booking is 30-50 years old, a fit- points and real-life market expertise,
at. And how can you do that without ness nut, with moderate levels of dis- brands can not only reach their tar-
The travel sector sees a high level of booking abandonment online. Jamie Pierre, COO at Ve Global, knowing who they are? posable income and a fondness for get audience, but make a positive im-
However, traditional buyer perso- running wear. With the traditional pression with their advertising.
nas are of limited use in the modern model of manual inventory purchas- Every time a visitor uses your web-
Those abandoning ‘almost bookers’ are far
from lost causes – quite the opposite. They’ve
TTG Asia Luxury will be integrated into TTG Asia publications for 2022. Please refer to TTG Asia for rates and specifications and contact our sales
showed solid intent at this stage, so proac-
FULL COLOUR AD SIZE (W X H) MM USD
tively reaching back out via email or retarget-
ing ads will oftentimes be welcomed as an
extension of customer service.
site, their actions tell a story, it’s up to travel com-
panies to read it. Doing so will mean travel agents
can cater to behavioural trends on site and in their
marketing, leading to better booking rates online.
team for further information.
Make your website a one-stop shop
Making travel plans often starts with a spark of
inspiration, and inspiration is often followed up
with a good deal of research. The more travel
agents can stay relevant during this transition, the
better chance they have of being there at the deci-
sive moment – the booking.
Embed Instagram accounts, integrate TripAd-
Attracting high-quality website traffic is vital to visor reviews and publish share-worthy blogs
any brand. This fact isn’t lost on travel market- to allow consumers to continue their research
ers with roughly 90 per cent of digital ad budgets journey but remain on your site to do it. Also, a
going towards traffic generation. However, traffic thumbs up from fellow travellers along with some
generation, while important, is only one half of stunning snaps is often more persuasive than your
the job. The next step is converting this traffic into carefully crafted and articulately illustrative web-
Belly Band
actual bookings.
25,000
site copy alone.
Recent research showed that the travel sector By bringing everything together, travel agents,
is hit hardest by consumer hesitation – more spe- regardless of size, will cut booking abandonment.
cifically, when potential bookers make their way to
the checkout process only to bail out early. This is Declutter the booking process
520 X 70
also known as booking abandonment, and it hap- Bookings rely on momentum, and nothing kills
pens with nine out of every 10 consumers in the momentum like boredom or confusion. So any
travel sector. Travel agents are hit even harder on- booking process needs to be kept lean, intuitive
line, seeing a miserably high 97.4 per cent average and easy to use. This means short forms, inline
abandonment rate. field validation and offering a number of differ-
A certain amount of shopping around for in- ent payment options to remove any blockers in the
Based on 157gsm Art Paper
spiration is a hallmark of the travel industry, with process and keep bookers on track.
customers always likely to dip their toe before tak- Although customers are now more comfort-
ing the plunge on an often expensive outlay. How- able with online payments in general, displaying
ever, there are some easy ways travel agents can security logos and clear delivery options still goes
reduce this number to increase bookings. a long way to instilling trust. If you’re unsure of
what’s working and what isn’t in your booking
Know your type online: get with the program- process, run version-controlled A/B testing to find
matic out where customers are checking out.
The first chance travel agents have to decrease
booking abandonment rates is actually before Reach back after rejection
consumers even arrive on site. With so much mar- Booking holidays can take up to 45 days with peo-
keting budget going on driving wannabe travel- ple visiting as many as 38 travel sites before com-
lers to your website, making sure that this traffic is mitting, so even the best functioning sites will lose
relevant and interested in your product is vital to travellers at the final hurdle. This is where travel
success. This can be achieved with programmatic agents can make significant gains on the competi-
display ads. tion.
Display advertising has undergone a revival of Given the role played by research in the book-
late, driven by a few reasons. For one, the wide- ing process, those abandoning ‘almost bookers’ are
4PP CoverWrap
spread change to programmatic buying of inven- far from lost causes – quite the opposite. They’ve
260 X 380 (when close) 58,700
tory has made it more accessible and affordable showed solid intent at this stage, so proactively
for a greater number of companies to run display reaching back out via email or retargeting ads will
campaigns. But the main reason behind the re- oftentimes be welcomed as an extension of cus-
surgence of display advertising is the results it can tomer service.
now achieve. So there you have it, five top ways for travel
The huge quantity of data available today allows agents to reduce booking abandonment rates on-
travel companies to reach their target demograph- line that actually work. Abandonment rates may
ic with unprecedented accuracy. With a program- be high but as the number of bookings made on-
matic strategy in place, travel agents can pinpoint line continues to skyrocket, this points more to the
the difference between traffic and qualified traffic opportunity for travel agents to win back book-
Based on 190gsm Art Paper
– driving only worthwhile, relevant consumers to ings than the threat of losing them.
520 X 380 (when open)
their sites. And as a general rule of thumb, the bet-
ter suited your offering is to the people who view Ve Global is a marketing and advertising technol-
it, the more successful bookings your website will ogy business that operates from product discovery
generate. through to purchase.
Double / Centre Page Spread
INSERT ADVERTORIALS Go. Get. Rewarded.SM
FULL COLOUR USD FULL COLOUR USD
Blending Timeless Asian Hospitality
Make Your Life More Rewarding!
with International Brand Standards
2 Page 8,000 1 Page 20,400 Best Western guarantees memorable experiences,
excellent service, stylish facilities and free Wi-Fi,
wherever you travel.
You've earned your Best Western Rewards - now go and enjoy them!
Points can be redeemed for amazing stays, shopping sprees
and gift cards, so go on – treat yourself!
GOLD PLATINUM
®
4896338754512908 4896338754512908 4896338754512908
01900187 01900187 01900187
Blue Gold Platinum
DIAMOND DIAMOND SELECT
4 Page 13,200 2 Page 37,100
4896338754512908 4896338754512908
01900187 01900187
Diamond Diamond Select
For more information:
Start planning your next trip to discover more about Best Western in Asia ONE CARD DOES IT ALL
Facebook.com/BestWesternAsia | Join today at any Best Western hotels worldwide
bestwesternasia.com bestwesternrewards.com
6 Page 17,500 4 Page 56,700 Front Page TTG ASIA_DBP
nov 380 x 520 mm brand + Rewards
Horizontal Strip Belly Band
issue date size deadline content proofread
8 Page 21,400 Rates are inclusive of copy-editing,
Much ado or much abuzz? The splendid archipelago Katerina Giannouka Cybersecurity in the IoT age Reminders in boom times Quek Swee Kuan
Is blockchain as revolutionary as it’s Indonesia’s homegrown hotels scale Radisson’s ‘messy’ image Prudence Lui examines why travel Vietnam’s arrivals surge is an urgent Sentosa Development Corp
made out to be and can it solve travel up, Bali’s lessons from crises and why is a thing of the past, she companies need to be more call to preserve the very things that CEO tells Raini Hamdi
industry’s pain points, asks Yixin Ng old is the new gold in Yogyakarta tells Raini Hamdi adequately prepared to meet the endear them to both its residents and how’s he taking an old
growing risks of cyberattacks visitors, writes Marissa Carruthers favourite into the future
design, layout of ready material and
PPS 1885/02/2017(025627)
PPS 1885/02/2017(025627)
Chief Crow Daria/shutterstock
Based on 128gsm A4 Art Paper media insertion only charges. Custom No. 1757/June 2018 No. 1756/May 2018
All shipping charges to Singapore charges apply for original copywriting, THE RAPI
D
THE ACE OF
office to be borne by the client. photography and related services. PRESSURE
IS ON P ION
T
VA
INNO TRAVEL
After years of pursuing growth
by the numbers, the global
travel industry is finally getting a
grip of the problems that mass
tourism brings. Industry leaders
tell Xinyi Liang-Pholsena why the
sector needs to act now
IN
Additional Charges
15% to be added for guaranteed position.
TTG ASIA | Online TTG Asia Website
TTG ASIA | Online Push Mail
Top Banner
Rates And Specifications Leaderboard
Rates And Specifications
www.ttgasia.com
Skin Skin
(Large) Billboard
www.ttgasia.com MPU Banner TTG Asia DIGITAL
RATE
REGULAR AD AD SIZE (W X H) PX SHARE OF VOICE BUNDLE PACKAGE AT USD 15,000 INCLUDES SIZE (W X H) PX
(USD/MTH) Sponsored Post
Sponsored Post NA
Leaderboard 728 X 90 6,000 1/3
Top Banner in Push Mail 468 X 60 Leaderboard
MPU Banner 300 X 250 6,000 1/3
(With video option available)
Leaderboard in Push Mail & Landing Page 728 X 90
Large MPU Banner 300 X 600 10,000 1/3
Large
MPU Banner
Billboard 970 X 90 10,000 100% Landing Page
Shorter Booking Lead Time
eBOOK ONLY AD INSERTION AD SIZE (W X H) MM USD
RATE
PREMIUM AD AD SIZE (W X H) PX SHARE OF VOICE
(USD/MTH) Full Page 260 X 380 12,300
Interstitial
Interstitial 640 X 400 12,000 100%
Double Page Spread 520 X 380 22,100
Large Billboard 970 X 250 12,000 100%
Skin 1690 X 1050 12,000 100%
eDM to TTG Asia Database USD
TTG Asia e-Daily
Leaderboard
Per addressee with minimum spend
HOT JOBS 0.80
Top Banner of USD 2,500
Rates upon request
Hot Jobs
• Use this platform to attract quality
Company details candidates from the industry
• Expand your current candidate pool
TTG ASIA | Social Media
Photo
Photo
Company details
Rates And Specifications
FEATURES USD
Leaderboard
TTG Asia e-Daily (Via Email) Feature Video: Shared (Multiple Advertisers) From 5,000 per video
AD TYPE AD SIZE (W X H) PX RATE (USD/WK) Feature Video: Exclusive (Single Advertisers) From 10,000 per video
2,000 Contest Package From 12,500
Top Banner 468 X 60 (5 business working days)
Social Media Posts x 2
Feature on TTG Asia E-daily
2,000
Leaderboard 728 X 90 Feature on TTG Asia Website
(5 business working days)
Feature on TTG Asia Publication
Leaderboard eDM x 2
Social Media Post - Static Visual From 2,000 per post
Facebook/Instagram/LinkedIn (Choose 1)
Total Reach 200,000 - 5,000,000
SPONSORED POSTS
Engagement Rate: Min. 8%
USD 3,000 / month
Sponsored Social Media Post - Creative Format (Facebook) From 5,000 per post
Impressions on both ttgasia.com & TTG Asia e-Daily
Post GIF/Instant Experience/Carousel (Choose 1)
Total Reach 200,000 - 5,000,000
Engagement Rate: Min. 10%
Featured along fresh daily news, your carefully curated content captures
impressions everyday, everywhere. With this highly flexible platform, you
Sponsored
can decide how you present your content: Press Release, Infographic, Video Post
or more.
不只是震撼 菲律宾地处东南亚“珊瑚礁三角区”，拥有超过7000个魅力无限的热带海岛， 清澈温暖的海水、不尽其数的美丽珊瑚礁以及缤纷多样的水下动植物，使菲 律宾成为世界最佳潜水胜地！潜水员朋友们可以在菲律宾享受到极高的水下 能见度和宜人的水温。无论您是一个潜水初学者，中级潜水爱好者，还是经 验丰富的资深潜水员，在菲律宾都可以尽情探索迷人的海岸线和丰富多彩的 水下世界。除此之外，热情的菲律宾人民一定会让您感到宾至如归。菲律宾 人民是世界上最友好、幸福指数最高的民族，来到菲律宾您一定可以尽享难 忘的悠闲假期！ 更多资讯，敬请访问 tourism.gov.ph | tpb.gov.ph @tpbphl
TTGMICE | Print & Digital TTGMICE | Print
Full Page / Inside or
Outside Back Cover
Editorial Calendar 2022 Rates And Specifications
DATE DESTINATION REPORT BONUS CIRCULATION* ADVERTISING
FULL COLOUR AD SIZE (W X H) MM USD
Japan AIME +
JAN / FEB Malaysia 2022 Outlook IT&CM China and CTW China +
Full Page 210 X 285 14,500
Australia IBTM Asia Pacific +
Half Page
TTG Asia + TTGmice Special Issue: Half Page (Horizontal) 180 X 130 10,800 (Horizontal)
MAR / APR ITB China +
Cruises PENANG SPECIAL
Half Page (Vertical) 88 X 263 10,800
The Habitat Penang Fort Cornwallis Built by the British
Unique Hill East India Company in the late 18th century,
Hailed as the new star attrac-
Fort Cornwallis is a perfect setting for colonial
tion of Penang, this ecotourism site
themed dinners and cocktail events. Corporate
features well-constructed trails and activities that
groups can erect their company’s name and
finds
are surrounded by a lush landscape.
logo on a boat and anchor it at the sea close
The Habitat Penang Hill is perfect as a pre/
by. For banquets, the venue can accommodate
post tour option for groups attending conferences
139 tables.
and meetings in town, as it is only a 20-minute
info@pceb.my
drive from George Town to Bukit Bendera station
Penang has no shortage of where visitors will then take a five- to eight-min-
interesting attractions that
ute funicular train ride. Leong San Tong Khoo
Philippines
The Habitat Canopy Walk and the Treetop
Kongsi Known among the locals simply
make wonderful unique Walk offer spectacular views, and provide event
delegates a welcome escape from the concrete as Khoo Kongsi, the elaborate building belongs
to the Khoo clan, one of the most distinctive
event venues jungle.
The new Canopy Discovery Tour also makes Chinese clan associations in Malaysia whose
MAY / JUN ILTM Asia Pacifc +
lineage can be traced back 650 years.
Convention Centres
a great teambuilding activity, where participants
get to conquer low and high ropes and climb Khoo Kongsi welcomes private event hire,
trees. and its enclave can comfortably host dinners
Double Page Spread 420 X 285 25,100
Beyond the fun activities, the Habitat Penang for up to 150 people. Enhance the experience
Hill is a treasured place for visitors to learn and with unique cultural dance performances on
one of the oldest stages in South-east Asia.
Taiwan
appreciate the local flora and fauna. Guided na-
ture tours are conducted by experienced guides info@khookongsi.com.my
every 30 minutes.
It is also worth noting that pathways and
buildings at The Habitat Penang Hill have been
Level 2 @ Wisma Yeap
designed to make them accessible for people Chor Ee This venue boasts a collection
who are mobility impaired, ensuring an attrac- of event spaces spanning 929m2, making it
tion that welcomes one and all. one of the largest heritage colonial spaces in
thehabitat.my Penang that is dedicated for business events.
Suffolk House info@thehabitat.my Level 2 has two large event rooms that can
Malaysia Business Events Week +
Macao
JUL / AUG Event F&B PATA Travel Mart +
Singapore
IT&CM Asia and CTW Asia-Pacific + PREMIUM
Hong Kong FULL COLOUR AD SIZE (W X H) MM USD
SEP / OCT Indonesia Hotels & Resorts Half Page
Thailand Outside Back Cover 210 X 285 17,300 (Vertical)
Marketplace
Events on
Indonesia Inside Front / Back Cover 210 X 285 15,700 the high seas
OCT Teambuilding Still resistant to the idea of taking your
next corporate incentive, meeting or
Thailand
conference onboard a cruise ship? We lay
out the benefits planners and delegates
can gain from events on the high seas,
We the latest unique venues and experiences
love available on some of Asia’s best cruise
ships, and a handful of tips that will help
It’s a Hilton
corporate groups make the most of their
time onboard
The newest hotel to emerge on the rocky coastline of Gijang,
Busan in South Korea is a luxury property that welcomes guests
through a visually stunning ‘cave’ with wavy, symmetrical struc-
BE@Penang +
tures for its walls and ceiling that is almost devoid of furniture.
Guests ascend 10 floors to the main lobby, a cavernous space
that appears one with the ocean in front.
The property’s interior continues to impress at the McQueen’s
Bar and private terrace, Eternal Journey library, guestrooms as
well as function rooms. Its grand ballroom, rightly named Cruise
Grand Ballroom, evokes the vibe of a cruise ship with floor-to-
ceiling windows all around, bringing ocean views right in.
This achingly chic and Instagrammable hotel is Hilton Busan,
which breaks the mould that casts the usual serious and ‘busi-
TTG Asia + TTGmice Special Issue: IBTM World +
nessy’ Hilton hotels we have all come to know of.
It is of little surprise that the beautiful hotel has become the
CREATIVE BUYS
darling of luxury brand events, having hosted exclusive parties
thrown by BMW, Jaguar, Dior, and Hermes since its opening in
July 2017.
NOV / DEC TBC Step into a borderless world
TBC ICCA APAC Summit +
A revolutionary, state-of-the-art space that fuses art and technology has
opened its doors in Odaiba, Tokyo, aimed at boosting cultural interac-
tions and the city’s magnetism in the lead up to the 2020 Olympics and
beyond.
Launched by Mori Building, an urban landscape developer, and team-
Lab, a digital art collective, Mori Building Digital Art Museum: teamLab
Borderless promises a new, fluid world where each of its 50 artworks
change and intermingle. To do this, the
10,000m2 complex uses 520 comput-
IMEX America +
ers and 470 projectors in an open-plan
layout.
In this borderless world, visitors
FULL COLOUR AD SIZE (W X H) MM USD
can not only see art but also enter,
travel through and engage with it. It is
also home to En Tea House, which will
serve artisan green tea.
The museum is expected to appeal
to corporate groups interested in
product launches and incentive tours.
It recently opened in June and its
corporate packages are slated from
September. – Kathryn Wortley
Editorial calendar is subject to change Belly Band
440 X 80 30,700
Based on 157gsm Art Paper
* Bonus circulation (print/digital) is dependant on how the event will be organised, e.g. virtual, physical or hybrid Quarter Page
Depending on how events are organised along with the pandemic situation, issues may be converted to digital only. 4PP Cover Wrap 210 X 285 (when close) Creative delivery
TTGmice July 2018 • 11
CWT is pushing for this strategic approach with its corporate
67,300
In hopes of leaving participants with a memorable and lasting clients, determined to “look at a client’s entire calendar of events
impression, corporate meetings are getting more creative in the as early as possible, and get involved in the planning just from the
way they engage the audience, communicate their key messages start”.
and achieve their goals. “By doing so, one of the things we could do is putting in an in -
Based on 157gsm Art Paper
Drawing an example around annual general meetings (AGMs), novation right at the beginning that will help the client save money,
420 X 285 (when open)
Lay said these once rigid events are shaking off their top-down collect useful data and better engage attendees. To achieve this,
approach and are becoming more “sensorial”. CWT forges a very close relationship with various departments
“Traditionally at these meetings, someone at the top will tell of the client’s company, such as marketing and operations,” he
elaborated.
+ Pending event organisation confirmed dates and status (physical/virtual/hybrid)
the audience what’s happening and what will happen next for
the company. But in recent years, AGMs are kicking off with a big The heightened interest in deeper engagement has also prompted
ra-ra. Videos are used (as part of presentations), and mechanisms MindMeeting and Taiwan-based Asia Concentrate Corporation
are employed to track audience reaction, and that data helps plan- (ACC) to enter a 50-50 joint venture to birth Orange Gibbon, a
ners analyse which part of the event was most engaging and had company specialising in meeting design services. The founders
the highest level of activation. hope that Orange Gibbon would create a more productive output
“So now, planners have data to help them know when to tune for meetings delivered by ACC in Asia by adopting MindMeeting’s
up and reengage people, perhaps at the six-minute mark when Meeting Design solution.
people’s attention starts to waver.” To expedite the evolution of meetings design in Asia, de Groot
Lay also suggested that corporate meetings are becoming more said Orange Gibbon would “provide formats that structure the
creative because communication technology has made it easier large-scale input and dynamic alternatives for information process-
for planners to “see or hear how an event held 10,000 miles away ing” and “connect meetings to strategic goals and use the wisdom
was done, and to take something innovative from it to be incorpo - of crowds to achieve those goals”.
rated into their own event here”. At press time in May, Orange Gibbon is finalising plans for a
Daniel Chua, founder and chief executive of Singapore-based Meeting Design Week, an event for planners who would like to im -
conference management agency, Aonia, said some corporate prove their meetings but are afraid of chaos. It aims to show attend-
TTG Asia_180x114_EN_op.pdf 1 10/10/2017 下午3:08
meetings have become more creative because of “an internal ees how meeting design can create effective meeting programmes.
demand to keep things fresh and alive”.
Most corporate meetings designed and executed by Aonia are
aimed at top-level personnel. These meetings are adopting more
multimedia in content delivery and offering more interactive op -
portunities between participants.
“As the cost of event technology usage continues to drop over
the years, we can expect even greater adoption,” said Chua.
In terms of venue setup though, Chua’s clients have kept to the
familiar classroom layout even though new and unique ideas are
encouraged.
“Formats have not changed much, and if it did, I’d think it was
because of interesting event possibilities offered by venues which
give clients impetus to try out new content delivery,” he added.
INSERT ADVERTORIALS
Impact on suppliers
Naturally, the pursuit of deeper audience engagement has
changed the way corporate clients regard their meetings and
TTGASSOCIATIONS
events agents and venue suppliers.
“The traditional role of a meetings and events agent is chang-
ing. Agents were more reactive – clients tell them what to do
and they fulfil those orders. As the meetings and events industry
advances, agents must play a more consultative role and propose
unique, valuable ideas to clients,” Lay said. “And clients expect
this of us, demanding that value proposition we can provide as
their event partner.
Ramesh Daryanani, vice president, global sales, Asia Pacific
(excluding Greater China), Marriott International, agrees that
hotels must, too, play the role of an event partner.
Ramesh said: “Meeting planners have evolved from simply
telling hotels, ‘OK, I want a meeting room from nine to five and
some tea and coffee’, to being very specific about what they want
participants to experience and to take away with them at the end
of the event, and what the hotel can do to help make that hap-
FULL COLOUR USD FULL COLOUR USD
pen.”
Lay also emphasised the need for companies to approach meet -
ings and events strategically in order to fulfil the need for deeper
engagement. By looking at a company’s full calendar of events for
the year, instead of a single event each time, the internal planner
can ensure a consistent approach to audience engagement and
communications, as well as see where the opportunities for cost
savings and consolidated spend lie.
TTGassociations will be integrated into TTGmice publications for 2022. Please refer to TTGmice for rates and specifications and contact our sales 2 Page 9,000 1 Page 16,600
team for further information.
Double / Centre Page Spread
4 Page 12,900 2 Page 25,500
AUSTRALIA’S PREMIER
6 Page 15,900 Rates are inclusive of copy-editing, CONVENTION,
EXHIBITION AND
ENTERTAINMENT
design, layout of ready material and VENUE
8 Page 20,700 media insertion only charges. Custom
charges apply for original copywriting,
Based on 105gsm A4 Art Paper photography and related services.
All shipping charges to Singapore
office to be borne by the client.
ICC Sydney is the go-to destination for world class events in Australia. FOR EVENTS IN THE HEART OF SYDNEY,
Its striking design, city centre location and commitment to customer CONTACT ICC SYDNEY TODAY
service excellence ensured the success of more than 750 events in 2017.
Email sales@iccsydney.com
The team would be delighted to welcome your next event, from a full scale or call +61 2 9215 7100
@ICCSyd #ICCSydney
conference or exhibition to a gala dinner or awards night.
MANAGED BY AEG OGDEN ICCSYDNEY.COM
Additional Charges
15% to be added for guaranteed position.
Belly Band
November 2018 A new look at Taiwan
KDN PPS1888/02/2017(025626)
Yogyakarta puts forth
tantalising experiences
How did Singapore FinTech
Festival juggle 30,000 attendees?
Asia-Pacific’s intelligent business events resource
Unique dining venues make
mealtimes part of a memorable
event and destination experience.
We sniff out some of Asia’s hottest,
most interesting tables that are
great for corporate events
You can also read
