Innovation Experience - Experience Innovation Disruption Training - Energica Motor Company
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Innovation
Experience
Experience ● Innovation
Disruption ● Training
Energica Motor Company S.p.A.
Energica Motor Company
✓ Energica Motor Company S.p.A. is the first and only manufacturer
of high-performing electric motorcycles
✓ The soul of Energica Motor Company S.p.A. comes from history and
traditions of their natural born area: innovation combines with the genuine
engines tradition of Italian Motor Valley. Energica is in fact the first start-
up with almost 50 years of history, being a spin-off of the CRP Group,
an Italian based high-tech excellence working in Formula1, motorsports
and aerospace fields for more than 45 years continuously.
✓ Energica Motor Company was officially founded in 2014 and today, after
test and homologations, Energica motorcycles are on sales worldwide.
✓ Since January 2016 Energica is listed on the “AIM Italia” Stock
Exchange Market. As of today the free float is 35,77%, and Energica
raised 5.3 mln in IPO + 4 mln with ABB + 7 mln with CBW + 4.2 thanks to
main shareholders loan that is going to be converted in equity.
✓ Energica has been chosen by Dorna as single manufacturer for the FIM
Enel MotoE™ World Cup starting in 2019.
✓ Products
ENERGICA EGO the first Italian high-performing electric sportbike.
ENERGICA EVA the streetfighter model.
ENERGICA EVA ESSEESSE9 the “old-school” electric motorcycle
Energica Motor Company S.p.A.
The CRP Group – since 1970
With more than 45 years of experience in the world of F1 and more than 20 years of
experience in Additive Manufacturing, CRP Group is distinguished by its know-how in specific
application fields including but not limited to: automotive and motorsports, design, aerospace, UAVs,
marine, entertainment, defense.
The Group is formed by three specialized companies:
✓ CRP Meccanica, focused on CNC machining parts;
✓ CRP Technology, specialized in 3d printing;
✓ CRP USA, same core as CRP Technology to serve the NA
market.
CRP Group
3
Energica Milestones
Start of the Electric
motorcycle project (within
• Energica new headquarters
CRP Group) • Energica EGO launch
2009 2010 2011 2013 2014 2015 2016 2017 2018
• Establishment of • Energica Ego
Energica Motor Corsa
eCRP – the electric First unveling +
participation at Company Srl
racebike wins European • Third model demo laps
Electric Championship EICMA • Worldwide Demo Eva EsseEsse9
Tour (USA+ EU+ MC) • Record First
Location • MotoE Half 2018
statement Sales
Parma
Modena
• Stock Market
ENERGICA
Bologna
Energica Motor Company S.p.A.
Energica Milestones - 2018
• Eva EsseEsse9 launch on market • Energica Day
• Energica Ego Corsa unveiling in Rome • Road to Mugello
• First Ego Corsa demo lap in Qatar • My Electric Tour with Energica Dealers
• New commercial agreements in USA and Europe • Brand advocates activities
• GCC market approach • Nico Rosberg’s Ego delivery
• Ego Corsa Technical Tests during MotoGP • Ernst & Young Mobility Think Tank –
calendar Workshop
• Record First Half 2018 Sales • Rental formula on Energica bikes
• My Electric Deal
Gen/Feb March April May June July Aug/Sept
CES 2018 EY Mobility Think Record First Pirelli Track Day in New Sales
My Electric Sales: surprising
Tank (MTT) - KEY Half 2018 Sales Misano agreement in
Deal first quarter
Swiss Moto NOTE SPEAKER GCC
Ego, the best- New brand design
First Demo Lap US Demo Lap
Unveiling Nico Rosberg’s selling motorcycle revealed during the New Patent in
Energica Ego Energica Ego
Energica Ego Ego delivery Ego Corsa demo lap China
Corsa in Qatar Corsa with Colin
Corsa in Ego World Record in Assen
Edwards
Rome New Sales - 1,260 Unveiling new
EY Mobility New Record with First
Quail Motorcycle agreement in kilometres in 24 Sport
Think Tank Place Finish at 10th
London Gathering event Berlin, North hours Production
Motorcycle Carolina Annual REFUEL EV Dept.
Show Road to Mugello Track Event
New Sales
agreement in Energica Day project Road to Valencia
MotorBeurs Africa and project – drag
Utrecht Texas races with Pirelli
E-Mobility Play
Days
Energica Motor Company S.p.A.
Shareholers Structure
Current shares alloation
CRP TESTONI
TECNOLOGY GIAMPIERO VEZZANI
1% 1% ANDREA
1%
MAISON SA
5%
CRP MECCANICA
MARKET
MAISON SA
CRP TECNOLOGY
✓ Energica values its investors as strategic MARKET TESTONI GIAMPIERO
partners; 36% VEZZANI ANDREA
✓ CBW with Atlas Capital Markets for 5 million
Eu subscribed in September 2018; CRP
MECCANICA
✓ Investors who believed in Energica from the 56%
IPO saw a +220% potential gain during
the month of July 2018 when the company
stock was «on rally»;
✓ That is not an uncommun dynamic for a
highly technological and upcoming
company such as Energica.
Energica Motor Company S.p.A.
Business Model
✓ Energica covers iternally all the main phases of the Value Chain, from purchase of the
components and selection of the suppliers, to design and assemby, R&D and quality testing,
distribution and marketing;
✓ The assembly of the components takes place in the production line of the main facility in Modena, in
the heart of the italian Motor Valley, with a capacity of 5.000 bikes produced per year.
✓ The know how and the higly competent and passion driven approach, visible and tangible on its
motorcycles, give Energica a significant competitive advantage. Energica performed more than
150.000 km of tests on the road plus thousands of km on racetrack.
✓ Marketing & Communication aim to increase brand awareness througout the organization of
events to put the public in direct contact with the product (tes-rides, Energica Day) and the
participation to the main international trade shows, which Energica has been attending ever since its
birth. The Company is continuing investing on this field.
Energica Motor Company S.p.A.
Energica Sales Network
✓ 38 dealers in 3 continents (9 in the
US)
✓ Energica Motor Company Inc.,
American subsidiary of the company.
1 commercial and service branch in
Redwood, California, 1 logistic base +
offices in North Carolina.
✓ Italian Presence: Headquarter +
Service center in Modena, 1 service
center in Verona.
✓ European presence: 26 dealers, 2
Sales Area Manager, 1 Operating base
with showroom in Munich (Germany).
✓ Main target Countries (Current):
USA, Northern Europe, Middle-East.
Asian expansion: by the end of the year new stores are
planned to open in Japan and Singapore.
Energica Motor Company S.p.A.
Sales Network Expansion
✓ Expansion will continue adding
China, Australia and Russia by
2020, then Brasil and India by
2021, increasing the number of
dealers from 53 units at the end
of 2019 to 209 in 2023;
✓ The launch of a new product is
expected in 2020 in order to
support the expansion of the sales
network;
✓ NA will be the most expanded
market, with 50 Dealers by
2023;
✓ Marketing activities will follow and corroborate the expansion of the sales network. Energica
will make its presence count in the main trade fairs hosted by the counties where its points of
sale are already present (Swiss Moto, MCN London, Eicma in Europe + the IMS show circuit
fairs in the US); New international shows will be added to the marketing plan in the Areas where
the Company will close new dealerships: Japan, Singapore, China and Australia.
Energica Motor Company S.p.A.
✓ TORQUE 200 Nm
✓ POWER 107 kW
✓ MAX SPEED Limited at 240 km/h
✓ Fast charge on board: 0-85% < 30 min
Energica Motor Company S.p.A.Eva 107
✓ TORQUE 200 Nm
✓ POWER 107 kW
✓ MAX SPEED Limited at 200 km/h
✓ Fast charge on board: 0-85% < 30 min Eva 80kW
Eva 107 kW
Energica Motor Company S.p.A.✓ TORQUE 180 Nm
✓ POWER 80 kW
✓ MAX SPEED Limited at 200 km/h
✓ Fast charge on board: 0-85% < 30 min
Energica Motor Company S.p.A.Core Technology
ITALIAN DESIGN
FAST CHARGE CONNECTIVITY EGO has an Italian-style,
DASHBOARD
The only moto with The vehicle can be equipped tubular, craftsman-like A 4,3" Color Display allows great
integrated Fast Charge with “short-range” and “long trellis high strength steel flexibility, supporting the flow of
range” connectivity services
BATTERY PACK frame information and interactivity with
PATENTED the vehicle system
Lithium-polymer VEHICLE CONTROL UNIT
battery with
PATENTED
internal designed
cooling system. EGO’s battery, inverter,
Dozens of sensors charger and ABS are
and constantly monitored and
electromechanical managed by the VCU,
devices ensure completely designed and
maximum vehicle developed by Energica
performance and
driver safety PARK
ASSISTANT
In order to
SUSPENSION facilitate parking
EGO is equipped and maneuvers
with adjustable on slopes or into
Bitubo (rear) rush traffic
KEY FEATURES RIDE BY WIRE ENGINEERING TIRES
ABS + eABS
Top speed: 150 mph / 240 kmh The ride-by-wire system ensure the
PATENTED EGO is equipped
From 0 to 60 mph / 100 kmh: < 3" perfect driving experience with 4 BRAKES with road-
Ego has the latest Torque: 200 Nm (0 to 4700 rpm) different engine mappings and 3 gripping Pirelli
Front / rear braking
generation ABS Fast charge: >30 minutes (85%) different mappings of regenerative Diablo Rosso II
systems provided by
BOSCH with rear- braking tires
Zero emissions Brembo
wheel lift-up
mitigation system
Core technology / IP Selected supplier
Energica Motor Company S.p.A.Energica Patents
✓ VCU – Vehicle Control Unit. Energica’s battery, inverter, charger
and ABS are constantly monitored and managed by one
technological jewel: the VCU, completely designed and
developed by Energica, it implements a multi-map adaptive
energy, and a power management algorithm manages the electric
motorcycle. Carefully monitoring and adjusting the motor’s power
according to the throttle thrust 100 times per second while riding.
The Energica Software has reached 1.1M of program lines (645,000
program lines only for the VCU), over 200,000 more than a Space
Shuttle.
✓ Supply Unit. This important technical component contains entirely
the rechargeable batteries, sealing them in-house. Usually the
batteries, contained in this component, warm up: the produced heat
dissipates only minimally. Therefore, the batteries contained in the
case are subjected to overheating, which would greatly reduce the
life cycle. Energica battery case has been designed to avoid this
overheating. The case includes a cooling plate made of aluminum
and provided with several through holes that communicate outside
and cross the cooling plate. Energica is the only electric motorcycle
manufacturer to adopt this technology.
✓ eABS. The latest generation eABS mounted on the Energica
motorcycle is able to limit the maximum regenerative torque in case
of slippery conditions. In particular, the system verifies the presence
of friction conditions and, in case of slippery conditions, limits the
maximum regeneration torque.
Energica Motor Company S.p.A.Energica Motorcycles key features
✓ Fully Homologated: Energica’s bikes are the only electric high-
performing motorcycles fully homologated and approved by
authorities for both Europe and USA.
✓ Charging system: Energica is the one and only electric motocycle
manufacturer to provide its clients with the DC Fast Charging
Technology based on CCS Combo (full charge < 30 mins.)
✓ F1 and Aerospace Background: Energica benefits in countless and
immeasurable ways from the close relationship and consultation with
parent companies of the CRP Group - a leader in the Formula 1 and
Aerospace industry.
✓ R&D: The Energica software has reached 1.1 M of program lines
(645.000 program lines only for the VCU, 200.000 more than a space
shuttle), only to name a few numbers.
✓ Being the Single Manufacturer of the FIM Enel MotoE World Cup gives
a crucial boost to Energica’s R&D Team: the thousands of
kilometers made on the track with the company testers are now
combined with the expertise of the most talented and experienced
motorcyclists on Earth, such as Sete Gibernau, who will give further
insight on the solutions to adopt.
✓ Energica is the only electric motorcycle company worldwide to
have this competitive advantage.
Energica Motor Company S.p.A.Fast Charge
✓ Energica conforms to the international standards
CCS (combined charging system).
✓ Energica is the first and only electric motorcycle capable of
fast charging with CCS standard (Type 1 & 2)
✓ Thanks to the onboard connector, you can recharge at the
DC Fast Charge Stations and the AC Chargers.
✓ When you use the DC Fast Charge Station, the bike
can charge at 20kW up to 80/85% of its state of
charge (SOC) in about 20 minutes.
✓ This guarantees 120 km of range in less than half an
hour.
✓ When using the AC charger, the bike can be charged in
about 3.5 hours using the 3kW OBC (On Board Charger).
Energica Motor Company S.p.A.Infrastructure: the number of charging stations in Eu and US is
rocketing
Charge points in NA; (Source: https://eu.chargepoint.com/charge_point) CCS/Combo charge points; (Source: http://ccs-map.eu/)
✓ Almost 75.000 charging points are already installed and
operative in North America;
✓ More than 6.000 CCS/Combo charge points in Europe, 180
new stations are being installed on average each month.
Energica Motor Company S.p.A.Energica: single manufacturer for FIM Enel MotoE™World Cup
The FIM Enel MotoE™ World Cup is becoming a reality in 2019, ushering in the beginning of a new era for two-
wheeled motorsport: sustainable and environmentally aware competition on electric motorcycles.
Energica is the single manufacturer chosen by Dorna for the FIM Enel MotoE™ World Cup.
A tuned version of Energica Ego, Ego Corsa, will be used by teams that will race the FIM Enel MotoE™ World Cup.
The R&D team is already committed on this bike, working on driveability on the track, and then on track specifications.
Testing demo program is taking place during the 2018 MotoGP™ World Championship.
Energica Motor Company S.p.A.FIM Enel MotoE™World Cup: an international stage
✓ Brand visibility boost: Energica will certainly benift from the worlwide visibility of the FIM
Enel MotoE™World Cup. Enthusiasts from all over the world will be intrigued by the latest
innovative competition, getting to know Energica’s brand and product;
✓ Huge impact: thanks to the notoriety and means of the MotoGP circuit, Energica will be
able to reach nearly 10 billion people between social media and television (MotoGP
straming, Sky Italia, FOX, Canal+);
✓ «Free marketing»: thanks to FIM Enel MotoE™World Cup, Energica will have more
visibility with less marketing expense, and it will be able to allocate more resources to its
core activities, such as the developement of its products, which will benefit too from the
competition experience and its pilots;
Energica Motor Company S.p.A.Energica – Smart Ride project in collaboration with Samsung
Bolid-E prototype
Samsung Electronics Italia and Energica Motor
Company S.p.A., unveiled Smart Ride, a project that
has as its aim a completely new riding experience.
✓ Bolid-E prototype
The prototype conceived by Energica Motor Company for
Smart Ride has been designed starting from the electric
old-style Eva EsseEsse9, the newly proclaimed Best
Electric Bike of the Year 2018. The result is “Bolid-E”, a
speed machine which exalts the concept of speed as an
emotion: a futuristic motorbike in which Samsung
technologies and Energica expertise come together.
✓ Smart Ride project
Smart Ride, a project managed and developed in all its
phases in Italy by Samsung and Energica, aims at making
possible the interaction - through NFC and Bluetooth
connectivity - between Samsung Galaxy Watch and the
Energica motorbike, guaranteeing a brand new riding
experience. The Energica motorbike is also fitted with
intelligent mirrors. The Head-up Displays consist of two
Samsung Galaxy A series devices integrated into mirrors
which, thanks to the videos generated by the two cameras
– one rear and one front – on the motorbike, revolutionize
road safety, analyzing images in real time and warning the
rider of any hazards and obstacles ahead.
Energica Motor Company S.p.A.Public Target
Target Customer:
✓ Energica focuses on
clients with low price
sensitivity and high
standards;
✓ Exclusivity is a crucial
factor for Energica’s
customers, as well as for
the Company’s brand
identity.
Main currently targeted Areas:
Energica Motor Company S.p.A.Competitors
✓ As of today, the actual main
competitors are a group of
small electric motorcycles
producers;
✓ As the graphic shows,
Energica is the only Electric
motorcycles manufacturer
offering a Premium product
to the market;
✓ The big players sharing
Energica’s segment, such as
Ducati, KTM and Harley
Davidson, are currently at a
prototypical stage;
✓ Energica has a considerable
first mover advantage;
Whenever Energica will have to face a real competitive environement, will count on years of know-how
of advantage, compared to other players.
Energica Motor Company S.p.A.Global High-Performance Electric
Motorcycle Market
✓ The global consumption of High-Performance Electric Motorcycle increases
from 477.383 Units in 2013 to 527.917 Units in 2017, at a CAGR of more than
2.55%.
✓ Globally, the High-Performance Electric Motorcycle market is mainly driven by
growing demand for Street Market. Street Market accounts for nearly
76.96% of total downstream consumption of High-Performance Electric
Motorcycle in global.
✓ A BOOMING MARKET: Global High-Performance Electric Motorcycle market size
will reach 1.540 million US$ by 2025, from 1.080 million US$ in 2019, at a
CAGR of 4.5% during the forecast period. 2019 has been considered as the
base year for the E-revolution.
(Source: marketsizeforecasters.com)
Energica Motor Company S.p.A.Global EV Market
*Source Jeff Cobb - HybridCars.com ✓ In the absence of worthwhile EV2 data it’s
appropriate to look back at the automotive
EV’s registered per 1,000 world. EV are just 0.3% of U.S. cars, with 764K
people – Europe vs. U.S. and in operation.
California 2016.
✓ Tesla Model 3 Is #1 Top Selling American
CALIFORNIA leads the way. Car In USA in September 2018. Next America
automaker is #8 with ford Fusion. (Source:
https://cleantechnica.com/2018/10/08/tesla-model-3-is-1-top-selling)
✓ Bloomberg states that “Stocks of automakers in
China, France, Germany, India, Japan, South
Korea and the U.S. are down as much as
36 percent. … Only one of the world’s 10
most valuable car companies is setting
Annual Global EV
sales records and outperforming the equity
Sales by Market
market. That would be Tesla Inc., proving that
the zero-emission future works.
(Source:https://cleantechnica.com/2018/12/29/tesla-auto-)
✓ Despite current obstacles, the growth of EV to at
least a third of consumer vehicles is widely
predicted, even in the United States.
✓ In April 2018, 7.83% of all car sales in
California were EV – and 10% is expected
by the end of the year.
*Source Bloomberg New Energy Finance Report 2017
Energica Motor Company S.p.A.The Experts Say That the Future is Electric
Penetration of EV New Car Sales by Market – Short-Term and Long-Term
✓ The adoption of EV will accelerate as technical and infrastructure issues are resolved, and as government
incentives and mandates intensify.
✓ So Electric is inevitable – but to satisfy the need of motorcyclists for performance and excitement a new product is
needed.
*Source Bloomberg New Energy Finance Report 2017
Energica Motor Company S.p.A.Strategic Scheme
✓ R&D: Energica will continue the activity of research and development to keep improving the
performance of its motorcycles on both racing and commercial models. New technologies are at
stake to offer a better product to the market.
✓ Production: especially with the major visibility and notoriety of the brand thanks to the MotoE
World Cup, demand is expected to rise considerably, new assembly lines are planned to be
installed inside the Modena factory. The return in terms of WIP will be extraordinary compared
to the required investment (since the production line doesn’t involve heavy machinery, the set up
of new lines is not capital intense). Full production capacity of 5.000 units per year is going to
be reached by 2023.
✓ Sales: New dealers and partnerships are waiting to be formalized, thus Energica will soon
penetrate new Areas around the world, including Japan, Singapore, China, Australia and
Russia in the next 2 years, bringing sales up at a CAGR of +75%;
✓ Marketing: Energica will keep on investing also in the marketing field to support sales and
continue increasing brand awareness, the MotoE Worls Cup is also a strategic channel to
improve effectiveness and reduce costs.
Energica Motor Company S.p.A.Marketing Plan
✓ Fim Enel MotoE World Cup: The newest competition is the main marketing driver that will
support the sales and development of the brand, where the Company will be the single
manufacturer for the next three seasons.
✓ International Trade Shows: also in the next years Energica will be present at the Main
Motorcycles Trade Shows around the World (Swiss Moto, MCN London, Eicma in Europe + the
IMS show circuit fairs in the US); New international shows will be added to the marketing plan in
the Areas where the Company will close new dealerships: Japan, Singapore, China and Australia.
✓ Sponsorships: Energica’s commitment in promoting its Brand and products will concern not only
international fairs but also focused events in collaboration with both technical and institutional
partners and sponsors, here are some, just to give an idea:
❖ Energica Day: marketing event open to the public entirely centered around Energica’s Brand
and products with the possibility of test ride;
❖ Green Rush: test ride activity on the Energica bikes with famous drivers will be organized in
conjunction with the most renowned racing events on the international scene
(MotoE/MotoGP/WSBK/FormulaE weekend);
❖ Electric Driving Courses organized by Energica with its own team of experts;
Energica Motor Company S.p.A.Analyst Coverage
✓ For further insight on the financials and the Company profile, please visit our
website: https://www.energicamotor.com/it/
✓ Fidentiis Equities Analyst Coverage available on Energica Investors Relations
section
Energica Motor Company S.p.A.Energica Motor Company S.p.A.
You can also read
