INJECT INNOVATION! - PROGRAMME 25 - 26 September 2019 www.cms-berlin.de/summit Berlin ExpoCenter City, Hall 6.3 - CMS Berlin
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INJECT INNOVATION! 25 – 26 September 2019 www.cms-berlin.de/summit Berlin ExpoCenter City, Hall 6.3 PROGRAMME #CMSWS19 APP
Welcome Partners and CMS World Summit 2019 sponsors The CMS World Summit 2019 would like to thank the following sponsors and partners: Dr. Christian Göke Juan Díez de los Ríos Chief Executive Officer, de San Juan Messe Berlin GmbH EFCI President The exchange of information at a perso- International communication in a globali- PLATINUM sponsor nal level is vitally important in our globali- zed and digitalized world is becoming in- zed, digitalized world. And, with the CMS creasingly relevant in our industry too. World Summit 2019, Messe Berlin is provi- That is why events such as the World Sum- ding the international cleaning communi- mit at the CMS19 are so important! ty with the ideal format. Fascinating key- On behalf of the European Cleaning and note speeches and stimulating discussions Facility Services Industry I consider it an on the main topic of “Inject Innovation” honour to be able to extend a very cordial will ensure an exchange of knowledge at welcome to participants from all over the GOLD sponsors the highest level for decision-makers from world. Make the most of the opportuni- around the world and for the industry’s ties available here to gain knowledge and ideas providers. You are cordially invited to engage in discussions and networking. to Berlin for the year’s leading event for the industry. SILVER sponsors Markus Asch Dr. Susanne Zänker President of EUnited Cleaning A. I. S. E. Director General The CMS World Summit targets practitio- Cleanliness and hygiene in and outside ners and managers in the cleaning indus- try interested to learn about technologi- the home would be impossible without detergent and cleaning products. On a Further sponsors cal changes and what business opportu- daily basis 500 million European citizens, nities lie ahead. The world is getting work, travel and socialize in public smarter and increasingly digital. Let’s spaces expected to be clean and hygienic. work together to make it cleaner as well. These expectations are met thanks to The CMS World Summit is looking into all the professional cleaning sector, manufac- aspects of the technological shift. How is turing and delivering detergent and cleaning operated, how are staff develo- ped, how are workflows reorganized, maintenance products and services in con- tinuously innovative ways. Partners how is performance improved for a world The CMS World Summit 2019 will be a with more cleanliness and hygiene. key opportunity for all actors in the sector to learn more about critical issues, to en- gage and interact on these priorities, whether on regulatory matters or sustai- nability matters. These topics are at the heart of A. I. S. E.’s daily work, to help secu- re a common level playing field for the Media partners professional sector in Europe. I wish you all a stimulating Congress! 2 CMS World Summit 2019 CMS World Summit 2019 3
Programme Lecture teaser Wednesday, 25 September 2019 Challenges AI Cleanliness and hygiene in a sustainable world „With automated decision-making processes and self-learning machines, digitization has reached a new level of quality. Companies, customers and employees are all affected. How can the challenges associated with the use of AI systems be overcome? Which guidelines and rules must be observed?“ 14.00 – 14.30 Welcome Juan Díez de los Ríos de San Juan, President EFCI Markus Asch, President EUnited Cleaning Dr. Susanne Zänker, Director General, A.I.S.E. Dr. Christian Göke, CEO, Messe Berlin GmbH 14.30 – 15.00 Opening speech – Challenges AI: Opportunities and risks Work 4.0 Peter Schaar, Chairman of the European Academy for Freedom of Information and „Digitisation and global competition will change the way companies work far more than has been the Data Protection (EAID); Former Federal Data Protection Commissioner, Germany case so far. These developments will be reinforced by demographic change and new values in society. Despite innovative technology, people will move even more into the centre of the agile company. 15.00 – 15.30 Circular economy – strategies in the cleaning industry This presentation will work out what will change in the near future and show how companies can Dr. Peter Hug, Director, EUnited Cleaning prepare for it.“ Isabel Yglesias i Julià, Director, EFCI Dr. Susanne Zänker, Director General, A.I.S.E. 15.30 – 16.00 Networking coffee break 16.00 – 16.30 “Work 4.0” – Setting the course for the future of employee development Dr. Axel Korge, Project manager New Work, Team Connected Manufacturing Systems, Profitable growth Fraunhofer Institute for Industrial Engineering IAO „Profitable growth is a constant management task. While in the past it was mostly cost optimization measures that secured the profit contribution, market-side revenue levers such as pricing are currently 16.30 – 17.00 Who dares wins: Profitable growth through ‘Power Pricing’ methods moving more into focus. The reason for this is, on the one hand, the high catch-up potential of this Thomas Beducker, Partner and Global Head Technology & Industrials, revenue lever (e.g. historically grown unreflected price structures, cost instead of value orientation of Simon-Kucher & Partners prices, undifferentiated annual price increases) and, on the other hand, the increased market requirements (price and value transparency, multichannel, globalization, digitization). The lecture 17.00 – 17.45 Panel discussion: Fair award criteria of cleanliness and hygiene in the general takes up this balancing act and shows how pricing potentials can be specifically identified and contracting practice. How to do it? structurally leveraged.“ Åsa Degerman, Reference group member of the Swedish Circular Economy Delegation, appointed by the Swedish government Professor Dr. rer. pol. Torben Bernhold, Director of the Master Course Real Estate and Facility Management, Professor of Real Estate Management and Real Estate Economics, Department of Oecotrophology · Facility Management, FH Münster Thomas Beducker, Partner and Global Head Technology & Industrials, Simon-Kucher & Partners Paul Shi, Director, ACCESS CMS World Summit Night Stefan Schwan, Head of Facility Services Division, ENGIE Deutschland GmbH At the end of the first day of the CMS World Summit 2019 we cordially invite you to network in a comfortable atmosphere at the CMS World Summit Night. Look forward to an entertaining evening 17.45 - 18.00 Concluding remarks with top representatives of your industry - starting at 6 p.m. in the Marshall House, right here on the Dr. Peter Hug & Cathy Smith exhibition grounds. Let the evening end comfortably with culinary highlights, drinks and live music - in an exclusive circle. 18.00 – 22.00 CMS World Summit Night Location: Marshall-Haus Issue 26.08.2019. Subject to alterations. 4 CMS World Summit 2019 CMS World Summit 2019 5
Programme Lecture teaser Thursday, 26 September 2019 Digital Transformation Future technologies and business opportunities „Digital transformations have been known to introduce disruptions in business processes and workforce competency. Even the most conservative industries are not spared. This presentation aims to shed light on the challenges and how to circumvent them, and prepare management and 10.00 – 10.30 Networking business breakfast the workforce to stay relevant and resilient in the transformation journey.“ 10.30 – 11.00 Keynote topic: Managing Disruptions and Challenges in Digital Transformation Oliver Tian, Immediate Past President Singapore Industrial Automation Association Future of cleaning „Digital transformation promises dramatically improved business outcomes through the power of 11.00 – 11.30 What will shape the future of cleaning? accurate, actionable information. Far from being an ivory-tower goal for tech giants, it opens a Christoph Berlin, Principal Group Program Manager and business owner of Manufacturing practical opportunity for everyday business. This presentation will describe Microsoft’s approach to in the Azure IoT Engineering, Microsoft Corporation Digital Transformation, the power of contextual insights by leveraging Digital Twins and how to apply knowledge in business context.“ 11.30 – 12.00 Cleaning as a use case for Indoor Navigation Denis Shamanin, Senior Product Manager Indoor, HERE Technologies 12.00 – 12.45 Networking lunch break Indoor Navigation „Outdoor/indoor maps and localization open up new possibilities for the cleaning industry and 12.45 – 13.15 Digitalisation in buildings as a chance! facility management. On the one hand they can help to track the cleaning machines outside and inside Frank Schröder, Head of Facility Management, PHOENIX CONTACT Electronics GmbH buildings and help the cleaners with outdoor/indoor navigation, on the other hand they open up the possibility to make the work of facility management and cleaning service providers more effective. 13.15 – 13.45 Creating value from AI in the cleaning industry - approaching AI strategically The lecture explains the exciting connection between two industries and talks about the most suitable Philipp Hartmann, Head of Strategy, appliedAI/UnternehmerTUM technology approaches.“ 13.45 – 14.45 Panel discussion: Inject Innovation Cleaning 4.0 – We create future! Markus Asch, President EUnited Cleaning Digitalisation in buildings Markus Stojan, Vice President Business Development Professional Hygiene, Essity GmbH „Intelligent buildings will be an integral part of smart cities in the future. If they are intelligently Stan Doobin, President Harvard Maintenance networked and integrated into the overall concept, the buildings can contribute to an efficient, stable Thomas Dietrich, Federal Guild Association of the Cleaning Trade and economical city concept - for example as storage facilities or consumers in the field of energy Jürg Brechbühl, President Allpura – Association of Swiss Cleaning Companies supply. However, such an approach requires the digitalization of the building industry. The data points are condensed into meaningful information. On this basis, building processes can be managed and 14.45 – 15.00 Concluding remarks optimized. The resulting data transparency opens up many more integration possibilities - from area Dr. Peter Hug & Cathy Smith networks to smart cities. With Building IoT, we are transforming global megatrends - such as Industry 4.0, Big Data and Data Analytics - into intelligent supply processes for building technology in the sense of a networked energy landscape.“ Creating value from AI Issue 26.08.2019. Subject to alterations. „From the autonomous cleaning machine to demand-oriented cleaning - there are countless future scenarios of how artificial intelligence (AI) will influence the cleaning industry. But what does this mean in concrete terms for companies? How do they have to approach the topic of AI strategically in order to create sustainable value? The lecture shows pitfalls that companies should avoid when implementing AI and gives an introduction to the development of an AI strategy.“ 6 CMS World Summit 2019 CMS World Summit 2019 7
Speaker Markus Asch Christoph Berlin Jürg Brechbühl Juan Díez de los Ríos de San Juan Deputy Chief Executive Officer and is the Principal Group Program Ma- entered the facility management is President of the Spanish Associa- Deputy Chairman of the Board of nager and business owner of Ma- sector in 1997 as Managing Director tion of Cleaning Companies (ASPEL). Management of Alfred Kärcher SE & nufacturing in the Azure IoT Engi- of Vebego AG in the Zurich branch, He has been working in the field of Co. KG, Germany. Markus Asch, gra- neering at Microsoft Corporation. after having worked for 20 years in business service and facility manage- duated engineer, joined the Kärcher His team is responsible for product the construction industry. He has a ment for more than 20 years. He Group in 1995, after several years of management, strategic engage- Master of Advanced Studies ZFH in has a long experience in bussiness working experience both in Germany ments and growth for the Manu- Facility Management and an EMBA administration and his expertiese and international enterprises. In 2007 facturing vertical including: Discrete in New Business Development. He currently focuses in social dialogue he became the Managing Director of the Business Unit and Process Manufacturing, Industrie 4.0, China 2025 now works as Director of Key Account Management at and industrial relations and representation. Since 2011, Professional Products, in 2010 he was appointed Depu- and other initiatives around Industrial IoT, the Intelligent Vebego AG. He is also President of Allpura Switzerland, Juan Díez de los Ríos is also representing ASPEL in the ty Chief Executive Officer and Deputy Chairman of the Cloud and Intelligent Edge. He also manages strate- and a member of the Board of the International associa- EFCI organs of decision, as board member and active Board of Management of Alfred Kärcher SE & Co. KG. gic customer/partner engagements for all of Azure IoT tion FIDEN. Since 2017, he has been a member of the representative in European Social Dialogue Committee Markus Asch is the Chairman of the Trade Association across verticals and is responsible for business growth. jury for the Purus Award at the CMS trade fair in Berlin for Industrial Cleaning. ‘Cleaning Systems’ within the German Mechanical En- Christoph and his team have been instrumental to drive and in June 2019 he was elected to the Board of the gineering Industry Association, VDMA, as well as the digital transformation in many German manufacturers. Swiss Employers‘ Association. President of the sector ‘Eunited Cleaning’ within the Before joining Microsoft, Christoph was VP of Product European Engineering Industries Association, Eunited. Management for various startups, including hopTo Inc., Stan Doobin a leader in mobile productivity solutions. Prior, Chris- toph was a member of the XenSource Ltd. senior staff, Åsa Degerman Stan Doobin is President and majo- a virtualization startup (XEN hypervisor) where he was rity owner of Harvard Maintenance, Thomas Beducker responsible for OEM partner development and strate- Åsa Degerman leads the circular in- Inc. the largest family-owned janito- gy. Christoph holds a master’s in computer science and novation team at Essity & Tork de- rial service company in the United Thomas Beducker is a Partner with communication from Darmstadt University, Germany. veloping innovative circular business States.The company operates in 48 Simon-Kucher in the Global Techno- models and bringing them to market. of the 50 states. Stan has been in- logy & Industrial Practice in Bonn. On Currently launching Tork PaperCircle volved in the family company since the market side, he helps companies – an award-winning and unique ser- 1984, and became the President and from the industrial goods sector to Prof. Dr. Torben Bernhold vice that recycles paper hand towels majority owner in 1995. Stan, a CPA, holds a Bachelor achieve sustainable and smart pro- into new tissue products reducing of Science from Washington & Lee University, as well as fit growth. He has extensive consul- Professor Dr. Torben Bernhold is carbon emissions with more than 40% and waste with an MBA from Emory University. Stan was named Entre- ting experience across Europe, North Professor for Real Estate Manage- 20%. Åsa is a member of the expert reference group preneur of the Year by Ernst & Young in 2004. He is the America, Asia, and Southeast Asia. Thomas’ joint fo- ment and Real Estate Economics at to the Swedish government’s delegation on Circular President of World Federation of Building Service Con- cus on methodology (pricing and sales excellence) and the Münster University of Applied Economy, a delegate in the world’s leading circularity tractors (WFBSC), and past President of Building Service on the industry sector (machinery, plant engineering Sciences and partner at Bernhold. network CE100 at Ellen MacArthur Foundation, and Contractors Association International (BSCAI). and related fields such as electronics/components/pa- Nitzsche Immobilienmanagement, in a member of ICC Sweden´s working group on circular per&packaging) enables him to develop customized and which he is involved together with economy. Åsa has extensive experience in circular eco- ready-to-use solutions for his clients even in challenging his partner, Professor Dr.-Ing. Florian nomy. She has represented Essity at the 2019 CEPI-EU environments, including pricing and sales during the cri- Nitzsche, in numerous private consulting mandates. Parliament meeting on reducing the carbon footprint Philipp Hartmann sis and pricing in the context of rising material costs. He During his studies in business administration, Professor of the paper industries and at the European Recycling has conducted consulting projects in the product, so- Bernhold worked for an FM service provider, later for a Paper Awards in 2017. Philipp Hartmann is Head of Strate- lution and service business with large corporations like consulting firm, where he was most recently Managing gy at appliedAI. In this role he helps ABB, Bühler, Heidelberg, Schuler, Siemens and Trumpf Partner and Scientific Director. Professor Bernhold recei- leading companies with strategic as well as with numerous mid-sized corporations and ved his doctorate from the University of Oldenburg on and operational questions regarding machinery companies. Thomas authored the book Po- the development of procurement strategies for proper- Thomas Dietrich the application of artificial intelligen- wer Pricing for Industrial Goods and co-authored the ty-related services. Among other things, he is the editor ce. Prior to joining appliedAI, Philipp book Pricing Excellence for Technology Companies. He of the FM handbook, the largest German FM compen- Thomas Dietrich holds a degree in spent four years at McKinsey & Com- speaks frequently at conferences and seminars given by dium. business administration and master pany as a strategy consultant and machinery associations (e.g. VDMA), the Management industrial cleaners and, since 2015, was a researcher at the Technical University of Munich Circle and Siemens Learning Campus. Thomas studied has been the federal guild master where he investigated factors of competitive advantage Industrial Engineering at the University of Karlsruhe and of the cleaning trade. As managing in Artificial Intelligence. The appliedAI Initiative, Euro- at the Ecole Nationale Supérieure de Physique de Stras- partner, he has managed the Dietrich pe’s largest non-profit initiative for the application of bourg (ENSPS) in France. group of companies, which is rich artificial intelligence technology, aims to bring Germany in tradition and active nationwide, into the AI age and offers its partners a neutral ground with approx. 4,500 employees since 1989. From 2016 in which to learn about AI, implement the technology, to 2018, Thomas Dietrich was President of the World and connect with each other. NVIDIA, Google, Munich- Federation of Building Service Contractors (WFBSC). Re, Siemens, Deutsche Telekom, and many more are partners of the initiative. 8 CMS World Summit 2019 CMS World Summit 2019 9
Speaker Denis Shamanin Oliver Tian Dr. Peter Hug of Emergency, 2017 Awards: The Political Book, 2008; eco Internet Award, 2013; German Data Protection Award, 2013; Louis D. Brandeis Privacy Award, 2014 Denis has extensive experience in Oliver Tian is the CEO of HutCabb Peter Hug is a European expert in introducing new technologies and Services and the Honorary Advisory sustainability, finance, building ef- products in the enterprise B2B space Mentor to the Asia Pacific Assistive ficiency, cleaning technologies and from both product management and Robotics Association (APARA). Oli- maintenance. Peter has an academic Frank Schröder go-to-market perspective. In his cur- ver is an industry veteran with more background in Finance and Econo- rent role as a Senior Product Mana- than 30 years of IT consulting expe- mics and is working for industry asso- Frank Schröder has been head of ger at HERE Technologies Denis ma- riences for Governments and Multi- ciations linked to the building sector Facility Management at PHOENIX nages a portfolio of indoor location national Enterprises across the Asia since more than 20 years. He is based CONTACT Electronics since 1996. He and mapping products. His current Pacific. He grounds his strength in in Frankfurt, Germany, and Brussels, is also responsible for other aspects area of passion is in turning current traditional building business processes and advanced technologies. A firm Belgium, and promotes building technical systems as well such as fire protection, occupational assets into connected buildings that serve its owners believer of industry cross pollination, he has successful- as cleaning technologies as key technologies for the ope- safety, environmental protection, and occupants in a smart way. Denis Shamanin holds ly engaged with clients around optimizing the use of ration and maintenance of buildings. He is an expert re- plant security and the optimum ope- a Master’s Degree in Applied Mathematics and Com- technology and human capital to meet business needs garding widely used building certificates as well as finan- ration of properties and buildings at puter Science from Novosibirsk State University, Russia and drive. Oliver is an ex-Board Member of Industry Ad- cing models. Furthermore, he works on various projects Bad Pyrmont, Berlin, Dresden, Vel- and a degree in Business Administration from European visory Council of the School of Computing-NUS as well regarding equipment and operation and maintenance of bert, Paderborn and Lemgo. This includes office buil- School of Management and Technology in Berlin, Ger- as an ex- Board Member of the Alumni Advisory Board buildings especially in Germany and the whole of Euro- dings as well as production buildings with requirements many. to the President of NUS. Oliver has been an ex-officio of pe. His activities also lead him to markets like India and from a demanding process environment. Frank Schrö- the Singapore Computer Society as well as the Natio- Indonesia where he works with local FM companies on der´s childhood dream was the networked technical nal Representative to IFIP (International Federation for skilling projects as well as to China and other markets room. This vision came true with the Industry Solution where he promotes German and European technology Paul Shi Information Processing under UNESCO). In addition to Center (18,000 m2). The charging station speaks to the several advisory roles, he also served as Presidents to the and expertise both in energy efficiency and sustainability PV system and the CHP unit; Data transparency across Singapore Industrial Automation Association of Singa- as well as in cleaning and maintenance. Director, ACCESS; MBA of China all trades in the building and the property. It is one of pore as well as the NUS Computing Alumni. Academy of Social Sciences; Gene- the most modern and networked BuildingIOT buildings in Europe. To conclude: If technology and organization ral manager of Nanjing TVX Clea- ning equipment Co., Ltd; 25 years’ Dr. Axel Korge are ideally connected, it is the foundation to operate a Isabel Yglesias i Julià property efficiently. Visit Frank Schröder in Bad Pyrmont experience in Cleaning industry; Key Dr. Axel Korge, born in 1955, lives or follow him on social networks. member of first German-Chinese Joint-venture in 1996. Isabel Yglesias i Julià was appoin- with his family in a suburb of Stutt- ted EFCI’s Executive Director in June gart. The mechanical engineer is 2018. She studied law in Barcelona extending the topic of production Stefan Schwan and specialised in EU law in Stras- organization together with part- bourg and Brussels. After entering ners from industry and science. Axel Stefan Schwan is a member of Markus Stojan in the European Institutions and in Korge develops methods, use cases the management board of ENGIE WindEurope, she practiced competi- and procedures for the realization Deutschland GmbH and is responsi- Value creation through digital solu- tion law for over 10 years in a major and economic operation of industry 4.0 and linked, ble in the management team for the tions in the cleaning industry is pos- Spanish Law Firm and in the European Commission. For cognitive production systems. He is convinced that in expansion of facility services activities sible. Markus Stojan, Vice President nearly 4 years, she worked in State Aid control in the a less hierarchical organization there is huge potential and the integration of the energy and Business Development, Professional services sector. Her mother tongues are Catalan and for companies, employees and executives. He blogs his service sectors. He manages a decen- Hygiene Division at Essity (Tork Brand), Spanish and she speaks English, French and Italian. findings at https://blog.iao.fraunhofer.de/tag/dialog-ar- tralised organisation with approx. has proven this with his team. The in- beitswelt-4-0-in-baden-wuerttemberg/ 1300 employees and a presence throughout Germany ternationally experienced manager and forms the interface to the international FM units of with a background in marketing and the ENGIE Group. He has extensive experience in inte- Dr. Susanne Zänker sales explains: “The influence of data driven cleaning on Peter Schaar gral FM services and the associated digital approaches. the cleaning industry is disruptive. Less cleaning rounds Stefan Schwan is specialized in the combination of FM Dr. Susanne Zänker has been Direc- with increased quality for the customer, cost efficiency tor General of A.I.S.E., the Internatio- Born in 1954, degree in Economics. and sustainability and was already responsible for the with more satisfied employees. Digitalization is positive development of innovative contracting and building nal Association for Soaps, Detergents Chairman of the European Acade- and helps. But it also means courage for change.” Marke- management solutions as Managing Director of LGM and Maintenance Products, since Au- my for Freedom of Information and ting Director, Germany, Commercial Director, Germany, Energie before joining ENGIE in 2003. gust 2005. As head of the Associa- Data Protection (EAID), former Ger- Sales Director Region, Central Europe, Category Product tion and based in Brussels, she leads man Federal Commissioner for Data Director, Regional Director, Central Europe (D, AT, CH), the A.I.S.E. Team and the member- Protection and Freedom of Informa- Vice President Sales & Marketing AFH PHCentral Europe, ship, consisting of 30 national as- tion (2003-2013), Chairman of the Vice President Market & Business Development AFH PHE, sociations, 18 corporate members and 6 value chain arbitration board of the gematik Vice President Business Development PH. partners across Europe. She interacts with stakeholders GmbH. Books: Data Protection on the Internet, 2002; on a daily basis in spearheading the industry agenda. The End of Privacy, 2007; Total surveillance - How we Dr. Zänker graduated as a Doctor in veterinary medicine protect our data in future, 2014, The digital we - Our at the University of Liège, Belgium in 1989. In 2016, way in the transparent society, 2015; Deceptive Securi- she also received an Executive Master in International ty: How the Fear of Terrorism is Driving Us into a State Association Management at the Solvay Business School (ULB) of Brussels. 10 CMS World Summit 2019 CMS World Summit 2019 11
Moderator Cathy Smith Networking Use two days for intensive networking and Cathy Smith is a founding partner of the Brussels communications exchange ideas with the global cleaning company Speak-Easy. Cathy spe- community. In a relaxed atmosphere, review cialises in conference moderating, the first summit day and network with other participants media/crisis training and presen- tation training for a wide range of and industry leaders at the CMS World Summit Night. international clients. She is a former Brussels-based news correspondent for both the BBC and Reuters/GMTV and was a main presenter of Channel Four News and ITN World News in the UK. She presented European Journal for Deutsch- eWelle TV from Brussels and earlier in her career was a reporter for Radio New Zealand in Auckland and RTHK in Hong Kong. CMS Berlin 2019 Good business with cleaning and hygiene With its comprehensive range CMS Berlin provides the ideal setting for the CMS World Summit. From 24 to 27 September 2019 the most successful platform for cleaning and hygiene in Europe will feature commercial cleaning technology in its entirety. Ideas, culture and an attitude to life Welcome to Berlin Berlin is simultaneously a centre for the media and innovation as well as for technology. Major opinion leaders, multipliers, associations and the media can all be found here. As well as its outstanding cultural and culinary attractions the city can also offer a very varied choice of hotels. Discover more: www.visitberlin.de/en 12 CMS World Summit 2019 CMS World Summit 2019 13
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