INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE
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INFLUENCER, MILLENNIAL
AND GROWTH HACKING
MARKETING CONFERENCE
UNLEASHING THE POWER OF INFLUENCER
MARKETING AND GROWTH HACKING TO
ENGAGE THE LARGEST GENERATION OF
BOOK BY CUSTOMERS - THE MILLENNIAL
8 APRIL 2019
TO SAVE SG$400
MAIN CONFERENCE:
1 – 2 JULY 2019
POST-CONFERENCE
WORKSHOPS: 3 JULY 2019
SHANGRI-LA HOTEL SINGAPORE
FEATURING KEY SPEAKERS & THOUGHT LEADERS
ALEXANDRA VOGLER
Global Skin & Personal Care Digital CHRISTINE NG
Transformation & Communications Director International Brand and Creative Director
Procter & Gamble Class Pass
Keynote: Understanding Influencer Marketing and Class Pass Case Study: Micro Influencers -
Why It Is So Effective in Getting Brands on The Map Major Impact: The Marketing Force of The Future
MINDY TEO LISA WONG
Vice President, Brand & Marketing Head of Marketing, SEA and India
The Ascott Limited SWAROVSKI
How Swarovski is using Influencers &
lyf by Ascott - A Brand for Millennials by Milennials Experiences to Modernise Its Brand
for Millennials
IVAN NG WEI CHEAN
Head & Commercial Director of CHRISTOPHER DABAN DAUIMOL
APAC Haircare Business Unit Director Brand Communications
Johnson & Johnson ZALORA Group
Case Study: How FMCG giant Johnson & Johnson Why Marketing to Millennials is Synonymous
Build an Organic Influencer Marketing Programme with Influencers Marketing
KUSHAL MANUPATI SHANE ANG SIONG AIK
Head of CRM and Lifecycle Marketing Global Revenue Growth Lead, GCOE
Shopee The Kraft Heinz Company
Shopee Case Study: Micro Influencers - Major Case Study: Growth Hacking for Grownups:
How Big Brands like Twitter are Leveraging
Impact: The Marketing Force of The Future Startup Growth Tactics?
MANISHA SEEWAL BRYAN CHOO
Group Chief Marketing Officer Founder & Managing Director
Carro Singapore The Smart Local
Visionary Keynote: A Trillion-Dollar Demographic: Case Study: Why Content Marketing Matters
The How, What and Why of Millennial Marketing More Than Ever to Reach Millennials
http://www.claridenglobal.com admissions@claridenglobal.com +65 6899 5030
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
REGISTER BY 8 APR 2019 TO SAVE UP TO SG$400
KEY TAKEAWAYS FROM 2
5
THE CONFERENCE ATTENDING THE INFLUENCER,
AT A GLANCE MILLENNIAL AND GROWTH HACKING
MARKETING CONFERENCE:
DAY 1: MONDAY, 1 JULY 2019 1. Be part of the exclusive gathering of brands and
retailers across Digital, Marketing, Ecommerce,
MAIN CONFERENCE Retail, Innovation and Customer Experience
• Keynote: Understanding Influencer Marketing that want to stay at the cutting-edge of insights,
and Why It Is So Effective in Getting Brands on The technologies and solutions across marketing,
Map advertising and communications
• How FMCG Giants Build an Organic Influencer
Marketing Programme 2. Stay ahead of the technology curve and discover
• Micro Influencers – Major Impact: The Marketing what can empower your marketing and CX
Force of The Future professionals to effectively build relationships with
• Why Marketing to Millennials is Synonymous with the most desired customer generation
Influencers Marketing
3. Embrace new digital technologies, innovations
• The Shady Side: Solving the $500 Million
Influencer Fraud Problem and strategies intelligently to drive unprecedented
• How Brands Execute and Optimise Influencer growth and gain a competitive edge against today’s
Marketing With Data ultra-competitive landscapes
• Artificial Intelligence's Role in the Future of 4. Acquire cross-sector insights, thought leadership,
Influencer Marketing
real-time case studies and knowledge sharing to
• Transparency Advertising: Why Influencer help your organization to prepare for a paradigm
Marketing Without the Proper Checks &
shift for the customers of tomorrow
Transparency Will Not Work
5. Engage and network with some of most innovative
DAY 2: TUESDAY, 2 JULY 2019 minds at the marketing, communications and PR
forefront to build valuable partnerships in the
MAIN CONFERENCE
thriving times of novel breakthroughs
• Visionary Keynote: A Trillion-Dollar Demographic:
The How, What and Why of Millennial Marketing
• Digital Natives: A Look inside the Mobile-First
Generation PARTICIPATING
• Hyper-Personalization: Delivering Powerful COMPANIES INCLUDE:
Personalized Experiences with Data, Analytics,
and AI for Millennials
• On-Demand Apps: What Drives Adoption and How
Brands Are Using Apps to Attract, Engage and
Retain Millennials
• Growth Hacking Explained: How Titans like
Facebook and Uber Growth-Hacked Their Way to
become $50 Billion Companies
• Case Study: Growth Hacking for Grownups: How
Big Brands like Twitter are Leveraging Start-up
Growth Tactics
• How to Transform from a Traditional to a Growth
Oriented Organization
DAY 3: WEDNESDAY, 3 JULY 2019
POST CONFERENCE WORKSHOP
• Workshop A: Mastering Influencer Marketing:
Growing Your Business in 2019 and Beyond
• Workshop B: A Complete Guide: Developing a
Successful Growth Hacking Roadmap to
Supercharge Your Business Goals
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
3
CONFERENCE HIGHLIGHTS
PROCTER & GAMBLE: UNLEASHING JOHNSON & JOHNSON'S SHOPEE CASE STUDY: LEVERAGING
THE POWER OF INFLUENCER SUCCESS STORY: FORMULATING MICRO INFLUENCERS & ITS MAJOR
MARKETING FOR GLOBAL BRANDS A TRANSFORMATIONAL ORGANIC IMPACT
INFLUENCER MARKETING STRATEGY
HOW ZALORA OPTIMIZES HYPER-PERSONALIZATION: DELIVERING KRAFT HEINZ: HOW
INFLUENCER MARKETING POWERFUL PERSONALIZED BIG BRANDS ARE
WITH DATA EXPERIENCES WITH DATA, ANALYTICS, LEVERAGING START-UP
AND AI FOR MILLENNIALS GROWTH TACTICS
JOHNSON & JOHNSON: DEVELOPING PROVEN GROWTH ADDITIONAL SUCCESS STORIES
NOVEL AND HYPER-PERSONALIZED HACKING STRATEGY FOR FROM CARRO, LUXURY ESCAPES,
MOBILE CONTENT THAT ENGAGES DIGITAL MARKETERS SHOPBACK AND MORE!
MILLENNIAL
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
HEAR FROM KEY EXPERTS IN THE AI INDUSTRY 4
WORLD-CLASS LINEUP OF SPEAKERS
ALEXANDRA VOGLER IVAN NG WEI CHEAN ALIN DOBREA
Global Skin & Personal Care Head & Commercial Director of Head of Marketing Solutions
Digital Transformation & APAC Haircare Business Unit and Partnerships
Communications Director Johnson & Johnson ZALORA
Procter & Gamble
SHANE ANG SIONG AIK WU YING YING CHRISTOPHER DABAN
Global Revenue Regional Head of DAUIMOL
Growth Lead, GCOE Communications Director Brand
The Kraft Heinz Company ShopBack Communications
ZALORA Group
BENJAMIN CHOO JULIANA CHUA MANISHA SEEWAL
Ecosystem Launcher Head of Digital Group Chief Marketing Officer
Circles.Life Transformation Carro Singapore
NTUC Income
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
HEAR FROM KEY EXPERTS IN THE AI INDUSTRY 5
WORLD-CLASS LINEUP OF SPEAKERS
RAVISH DOCTOR KUSHAL MANUPATI MICHAEL EKSTEEN
Head of Growth Head of CRM and Vice President Digital APAC
Marketing, Asia Lifecycle Marketing Chubb
Luxury Escapes Shopee
LISA WONG EUNICE YUE KRISTEN LEAMAN
Head of Marketing, Group Head of Business Director
SEA and India Development, Marketing Indie Collaborates
SWAROVSKI & User Growth
Lazada
BRYAN CHOO HO CHEE WAI CHRISTINE NG
Founder & Managing Director Country Manager Singapore & International Brand and
The Smart Local Director of New Products Creative Director
InstaReM Class Pass
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
HEAR FROM KEY EXPERTS IN THE AI INDUSTRY 6
WORLD-CLASS LINEUP OF SPEAKERS
MINDY TEO TONY TAN GAN HUP JAMIE LEE
Vice President, Brand & Mar- Assistant Vice President Regional Partner
keting (Brand & Marketing, Digital Marketing Asia
The Ascott Limited Innovation and lyf) Carousell
The Ascott Limited
STUART LA BROOY SHARON TAN GLENN CATON
Senior Marketing Director Senior Vice President, Senior Vice President Growth:
Asia & Special Projects Regional Consumer Finance Asia, Australia, Middle East
Diageo DBS and Africa
Mondelez Internationa
RESHMI ROY AARON KOH SEE WEE HENG DAVINIA KHONG
Market Growth Lead Growth Hacker Head of Marketing Marketing Leader
Skyscanner NTUC Income NTUC LearningHub Mercer
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
HERE ARE 7
10 REASONS
WHY YOU SHOULD
ATTEND THE CONFERENCE
Discover the key
technological drivers and
marketing, communications
Harness unparalleled
Network, transfer knowledge and CX trends
insights on the latest uses
and strike mutually beneficial and applications of emerging
partnerships with organization marketing innovations to deliver
decision makers, industry experts novel, hyper-personalized and
and other stakeholders emotionally engaging customer
experience
Learn from best
practices and
pitfalls to avoid Gain a 360-degree
when making the overview about the
business cases latest marketing
for influencer, strategies from
millennial and the key players
growth marketing
and obtaining
INFLUENCER, in the scene and
their corresponding
enterprise-wide
buy-in
MILLENNIAL AND tremendous economic
potential
GROWTH HACKING
Study the case
studies of local
MARKETING Envision and
and global market
leaders that have
CONFERENCE digitally transform
your marketing,
communications and
multiplied growth
CX processes to reap
through successfully
massive rewards
embarking on
key marketing
transformations.
Tap into exclusive insights, Get your pressing questions
market-leading case studies answered from insightful,
and solutions from marketing, engaging and thought-provoking
communication and CX experts keynotes, discussions,
in creating effective and workshops and networking
customer-centric strategies sessions
Ready your organizations for
the next battle grounds through
developing strategic influencer,
millennial and growth marketing
roadmaps
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
DISCOVER
8
WHO YOU WILL MEET
AT THE CONFERENCE
1 JULY 2019, EVENING: CHAMPAGNE NETWORKING SESSION
Enjoy a glass of champagne
whilst networking with other
like-minded individuals on
topics that are of most interest
to you and fellow delegates.
Who You Will Meet:
SENIORITY LEVEL OF DELEGATES
40% 20% 20% 20%
Vice President / Board / C-Level / Head of Manager
Director / President / Managing Department
General Manager Director
Industries In the Roles of: • Digital Strategies
• Apparel & Fashion (Luxury Board level as well as senior • Digital Transformation
Goods & Jewellery) management level as below • Digital Content
• Automotive would be beneficial from • Brand
• Consumer Goods & attending this conference: • Creative
Electronics & Services • Sales & Marketing • Growth
• Food & Beverages • Product development • Growth Marketing
• Healthcare • Product Design • e-Commerce
• Infrastructure and Civil • Project Management • Social Media
• Internet • Customer Experience • Technology
• Music • Customer Relationship • Product innovation
• Real Estate Management • Technology Innovation
• Restaurants • Customer Engagement • IT Consulting and Projects
• Retail • Customer Insights • UX Designers
• Supermarkets • Customer Success • Brand Strategist
• Telecommunications • Customer Service
• Wine and Spirits • Contact Centre
• Call Centre
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
1 JULY
9
MON
MAIN CONFERENCE AGENDA
DAY 1
MARKETING’S NEXT BIG THING SEE WEE HENG
Head of Marketing
NTUC LearningHub
09:00 Opening Address and Day 1 Highlights by
Chairperson
11:15 How Swarovski is using Influencers & Experiences to
Modernise Its Brand for Millennials
09:15 Keynote: Understanding Influencer Marketing and
Why It Is So Effective in Getting Brands on The Map • How Swarovski has taken steps to modernise its image
somewhat; shifting its focus to target a younger,
• How influencer marketing has made its way to the more digitally-savvy demographic
forefront and companies are devoting more time and • Influencer Marketing allowing Swarovski to reach a
effort to the tactic than ever before key audience of younger consumers, as well as instili
• Discovering massive benefits of leveraging influencers a fresh and more modern tone into its own content
over traditional celebrity endorsements in the new • How influencer marketing together with other
age marketing and advertising digital initiatives can to break luxury stereotypes
• Gaining top management buy-in on the importance surrounding Swarovski
of implementing influencer marketing as part of a
cohesive digital marketing plan LISA WONG
Head of Marketing, SEA and India
ALEXANDRA VOGLER SWAROVSKI
Global Skin & Personal Care Digital Transformation
& Communications Director
Procter & Gamble 11:45 ZALORA Case Study: Working With Influencers In the
Region and Measuring Their Effectiveness
09:45 Case Study: How FMCG giant Johnson & Johnson • Lessons learnt on Influencer Marketing Measurement
Build an Organic Influencer Marketing Programme over various campaigns and engagements
• Building relationships with important influencers and
• Formulating a strategic influencer marketing not just one-off transactions
roadmap: from objective-setting, through to • Why Influencer Marketing needs to go hand in hand
influencer identification, outreach and evaluation with other digital and traditional channels to ensure
and employing elements of content marketing and business success
employee advocacy in your strategy
• Understanding that influencers come in a variety CHRISTOPHER DABAN DAUIMOL
Director Brand Communications
of shapes and sizes and how brands can work with ZALORA Group
influencers in wide variety of ways beyond paid
promotion
• Assembling a winning team for your influencer 12:15 Lunch & Networking
marketing campaigns
IVAN NG WEI CHEAN
13:15 Roundtable Discussion: Influencer Marketing Tools to
Head & Commercial Director of Supercharge Your Marketing Campaigns
APAC Haircare Business Unit
Johnson & Johnson 1. Influencer discovery
LISA WONG
10:15 Morning Refreshments & Networking Session Head of Marketing, SEA and India
SWAROVSKI
10:30 Panel Discussion: Is Influencer Marketing Best Done
2. Relationship management
In-House or Outsourced?
SEE WEE HENG
• Pros and cons of having a third-party agency and an Head of Marketing
in-house team managing your influencer marketing NTUC LearningHub
strategy 3. Campaign management
• The time, costs, benefits and frustrations associated 4. Influencer marketplace
with each 5. Third party analytics
• Learning what is best for organization like yours and 6. Influencer content amplification
make the right decision in the battle of in-house vs.
outsourced influencer marketing
KRISTEN LEAMAN
Director
Indie Collaborates
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.com
INFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
1 JULY
10
MON
MAIN CONFERENCE AGENDA
DAY 1
14:15 Class Pass Case Study: Micro Influencers – Major 16:30
11:45 Ensuring
Shopee a Consistent
Case and Influencers
Study: Micro Healthy Growth through
– Major
Impact: The Marketing Force of The Future Customer
Impact: TheRetention and
Marketing Lifecycle
Force of TheMarketing
Future
• Who are Micro Influencers and why they are the • Turning one-time buyers into returning loyal
marketing game of the coming years customers and continuously grow Shopee
• How brands win big by collaborating with micro • Micro-segmenting your target audience to enable
influencers who are approachable, relatable with a personalized, relevant and effective marketing
smaller yet immensely dedicated following campaigns
• Identifying the right micro-influencers to work with • Champion machine learning to build predictive and
and how best to work with them to build trust and attribute models that facilitate better decision-
gain exposure and following for your brand making
CHRISTINE NG KUSHAL MANUPATI
International Brand and Creative Director Head of CRM and Lifecycle Marketing
Class Pass Shopee
14:45 B2B’s New Millennial Influencers – The Art and 17:00 Closing Remarks by Conference Chairperson
Science of Marketing to People and Algorithms
17:15 Champagne Networking
• Making B2B relevant for a new audience
• Becoming a media publishing house and gaining Enjoy a glass of
credibility by association champagne whilst
• Improve sales and marketing handshake including networking with other
revenue attribution through data and analytics like-minded individuals
on topics that are of most
DAVINIA KHONG
Marketing Leader
interest to you and fellow
Mercer delegates.
15:15 Afternoon Refreshment & Networking
15:30 Revitalizing Brands for Long-term Growth
• Utilizing shopper-centric data and trends to identify
issues and develop hypothesis
• Leveraging advance analytics and modelling to revise
portfolio and strategy
• Ensuring smooth execution and tracking to optimal
results
SHANE ANG SIONG AIK
Global Revenue Growth Lead, GCOE
The Kraft Heinz Company
16:00 Case Study: How ZALORA Executes and Optimises
Influencer Marketing With Data
• Why data can and should be at the forefront of every
decision of your influencer marketing journey
• Doing influencer marketing right by putting a
focus on data throughout all stages of the process:
strategy development and influencer identification to
execution and optimisation
• How data-driven decisions will ultimately help
marketers achieve the KPI and optimising your
influencer marketing campaigns with a data-driven
approach
ALIN DOBREA
Head of Marketing Solutions and Partnerships
ZALORA
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.comINFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
2 JULY
11
TUE
MAIN CONFERENCE AGENDA
DAY 2
MARKETING TO MILLENNIALS & GROWTH HACKING – 11:00 Delighting The Millennial's' Customer Journey
A PARADIGM SHIFT FOR THE CUSTOMERS OF TOMORROW Through Digitisation
09:00 Conference Introduction and Day 2 Highlights by • Capabilities to consider for digital transformation
Chairperson • Leveraging disruptive technologies to reimagine the
customer journey for your millennial customers
09:15 Visionary Keynote: A Trillion-Dollar Demographic: • Customising the customer experience to deliver
contextual, real-time and hyper-relevant interactions
The How, What and Why of Millennial Marketing
JULIANA CHUA
• Understanding and breaking down stereotypes on Head of Digital Transformation
the largest generation of customers with the highest NTUC Income
purchasing power
• How they are supercharging a paradigm shift and 11:30 Digital Natives: A Look inside the Mobile-First
irreversible disruptions to the marketing industry: Generation
Marketing to be done on millennials’ own terms,
through their channels • What it means to be mobile first: Endless new opportunities
• How marketers can leverage proven marketing and avenues to market to millennials via mobile
strategies to effectively target this powerful audience • Why brands need to think critically about the mobile
experience and how millennials interact with it from their
MANISHA SEEWAL mobile devices
Group Chief Marketing Officer
Carro Singapore • Understanding how to develop novel, engaging and hyper-
personalized mobile-friendly content that works and sticks
09:45 Case Study: Why Content Marketing Matters More SHARON TAN
Senior Vice President, Regional Consumer Finance
Than Ever to Reach Millennials DBS
• How TheSmartLocal build their award-winning
content marketing strategies to win the hearts of the 12:00 Panel Discussion: How to Engage Millennials for
millennial readers Customer Insights and Marketing
• TheSmartLocal’s best marketing assets: its community
and millennial customers • Learn from brands that have successfully update
• Leveraging and thriving on user-generated content their marketing approaches and emerge as winners at
to build and grow your social media presence, tell conversing with millennials and gaining their interest
your story and build a more trusting relationship with • Strategies to find out what millennials respond best
customers to and effectively hit them in their core values
• Exploring innovative marketing strategies to build
BRYAN CHOO
Founder & Managing Director
affinity with millennials and let them experience the
The Smart Local brands in action
WU YING YING
10:15 Morning Refreshments & Networking Session Regional Head of Communications
ShopBack
10:30 lyf by Ascott - A Brand for Millennials by Milennials TONY TAN GAN HUP
Assistant Vice President (Brand & Marketing,
• Building and launching a millennial-friendly brand Digital Innovation and lyf)
tailored for and managed by millennials to respond The Ascott Limited
to growing demand from this demographic
• Unique features and activities to appeal to the 12:45 Lunch & Networking
millennial travelers - a new way of living and
collaborating
• Why millennial is fast becoming the most desired
demographic for the hospitality industry
MINDY TEO
Vice President, Brand & Marketing
The Ascott Limited
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.comINFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
2 JULY
12
TUE
MAIN CONFERENCE AGENDA
DAY 2
13:45 Growth Hacking Explained: How InstaReM Singapore 15:45 How to Hire and Support a Top-Notch Growth Hacker
Growth-Hacked Our Way to Achieve 400% Growth in That Will Actually Get the Job Done
Less Than a Year
• Who you should hire for sustainable growth
• What growth hacking is and how it can help your • Understanding the prerequisites of a great growth
organization unlock your true potentials and push hacker and how to tell if a candidate is the right fit
your mission to the next level • What you need to know to staff for sustainable growth
• Understanding why growth hacking is the buzzword and drive real impact along your growth curve
among both startups and multinational corporates RAVISH DOCTOR
• Prerequisites for sustainable growth, principles of Head of Growth Marketing, Asia
growth and ultimately how you should approach Luxury Escapes
figuring out how to grow or accelerate growth
HO CHEE WAI 16:15 Panel Discussion: How to Transform from a
Country Manager Singapore & Director of New Products Traditional to a Growth Oriented Organization
InstaReM
• Best practices to adopt the growth mindset, culture
14:15 Lazada Case Study: Leveraging on Emerging and testing habits needed to become a breakout
Strategic Partnership to Drive Marketing Growth for growth success
• Driving cross-functional growth alignment across the
eCommerce
organization and maximize sustainable growth
• How Lazada extends their scope of influence in the • Breaking away from the status quo and truly embrace
digital ecosystem/platform play through strategic the relentless pursuit of growth
partnership projects
BENJAMIN CHOO
• Helping partners to enhance shopping experience via Ecosystem Launcher
influencing their product roadmap Circles.Life
• Leveraging the valuable Lazada `licensing' on
JAMIE LEE
partnerships - Lazada Kids Cinema, etc Regional Partner Marketing Asia
EUNICE YUE Carousell
Group Head of Business Development,
Marketing & User Growth RESHMI ROY
Lazada Market Growth Lead
Skyscanner
15:00 Afternoon Refreshment & Networking AARON KOH
Growth Hacker
NTUC Income
15:15 Case Study: Growth Hacking for Grownups: How Big
Brands are Leveraging Startup Growth Tactics? 17:00 Closing Remarks by Conference Chairperson
• Why growth hacking is not only a startup phenomenon
and how it can be applicable for companies of all
sizes
• How to overcome roadblocks in transforming an
organization with traction, decades-old ways of
doing things and a solid customer base
• Getting to the bottom of the challenges large
companies face and how they can use their resources
to turn these challenges into a competitive advantage
GLENN CATON
Senior Vice President Growth: Asia, Australia,
Middle East and Africa
Mondelez International
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.comINFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
POST CONFERENCE SEMINARS 3 JULY
13
AND SITE TOUR WED
WORKSHOP A: MASTERING INFLUENCER MARKETING: GROWING
YOUR BUSINESS IN 2019 AND BEYOND
9:00AM – 12:30PM
This workshop provide brands and marketers with the
necessary knowledge, planning frameworks and compli-
ance procedures to set up and run successful influencer
marketing programs. Walk away with knowledge on:
• Best-practice principles to operationalize your in-
house influencer marketing activities
• How to maximize your return on time and investment
• Guidelines on compliance, brand safety, and contract
guidelines
• A to Z of successful influencer engagement from ini-
tial research, to selection of influencers, compensa-
tion and measurement of program success
• How to identify fake followers & verify engagement
• Techniques on content amplification
• Case studies from Singapore and global companies
WORKSHOP B: A COMPLETE GUIDE: DEVELOPING A SUCCESSFUL
GROWTH HACKING ROADMAP TO SUPERCHARGE YOUR BUSINESS GOALS
1:30PM – 5:00PM
This workshop serves as an all-rounded introduction
session on the essentials of growth hacking to achieve
sustainable growth, from laying the foundation to struc-
turing the growth process. Hear from our exceptional
workshop leader on how to:
• Master the growth-hacking process
• Know the most up-to-date ways to acquire new cus-
tomers and engender customer loyalty.
• Learn how to use conversion rate optimization to
get the most out of your acquisition efforts and your
website traffic.
• Understand how to use your knowledge of your cur-
rent customers to gain new customers while simulta-
neously increasing the lifetime value of your current
customers.
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.comINFLUENCER, MILLENNIAL AND GROWTH HACKING MARKETING CONFERENCE | 1 – 3 JULY 2019, SHANGRI-LA HOTEL SINGAPORE
14
CAPITALIZE ON THIS CONFERENCE
PARTNERSHIP OPPORTUNITIES
Do you have solutions to assist and contribute to the overall improvement
of the marketing, communications and CX industry? Looking for the ideal
platform to raise your profile and to increase your ROI?
Leverage our limited sponsorship packages to strengthen and confirm your
market position through consistent and continual branding awareness and take
advantage of the plethora of opportunities with high level decision makers.
Your Partnership with us will provide you with:
• Unparalleled industry exposure
• Leads generation and set-up of meetings with key decision makers
• Positioning of your company as a thought-leader
• Reaffirmation of your position in the industry
Please contact Emma at +65 6716 9961 or email emma@claridenglobal.org to
discuss potential sponsorship opportunities or to custom make your own package.
Benefits as Media Partner or Supporting Organization at the Influencer,
Millennial and Growth Hacking Marketing Conference
• Enhance your corporate profile and visibility within your industry -
Your company’s logo will be emblazoned on our brochures and distributed
to marketing, communications & CX visionaries across South East Asia
• Affiliation with an internationally recognized commercial event
organizer
Clariden Global events are widely known and trusted throughout the world
for providing best value to senior industry executives. Through partnering
with selected media and supporting organizations, we are capable of
delivering the highest calibre of expert knowledge and key industry insights
to the target market.
If you meet the criteria mentioned above and would like to explore the
opportunity to partner with us for the 2nd Applying Artificial Intelligence and
Deep Learning for Enterprises Conference, please contact Karen Williams at
+65 6899 5030 or email karen.williams@claridenglobal.org.
QUESTIONS? Contact us at: +65 6899 5030 admissions@claridenglobal.com claridenglobal.comINFLUENCER, MILLENNIAL AND GROWTH HACKING
MARKETING CONFERENCE
1 - 3 JULY 2019 | SHANGRI-LA HOTEL SINGAPORE
REGISTRATION PAGE
Please complete this section.
4 WAYS TO REGISTER
Booking Contact (Approving Manager) Mr/Mrs/Ms:____________________________
Job Title:______________________________ Department:______________________ Email: admissions@claridenglobal.com
Telephone:_____________________________ Fax: ______________________________
Fax: +65 6567 4328
Email:____________________________________________________________________
Organization:______________________________________________________________ Call: +65 6899 5030
Address:__________________________________________________________________
_______________________________________________Postal Code:_______________ Website: www.claridenglobal.com
I would like to receive more information on hotel accommodation using Clariden
Global coporate rate. PAYMENT METHODS
BY CHEQUE / BANK DRAFT :
Promotional Code (Optional): _________________________________________________ Made payable to CLARIDEN GLOBAL PTE LTD
and mail to: 3 International Business Park, #04-29, Nordic European Centre, Singapore
Please register the following participant(s) for this Conference 609927.
(Please tick to select your conference packages. You may tick more than one.) BY TELEGRAPHIC TRANSFER TO:
Bank Name: DBS BANK
1st Participant Name (Mr/Mrs/Ms): ______________________________________________ Bank Branch code: 027
Job Title:__________________________ Department:_______________________________ Bank Address: 6 Shenton Way, DBS Building, Singapore 068809
Bank Account No: 027-903583-8
Telephone:_______________________________ Fax:________________________________ Bank Account name: Clariden Global Pte Ltd
SWIFT Code: DBSSSGSG
Email:__________________________________________ Date of Birth:_________________
Please note that all bank charges are to be borne by participants. Please ensure Clariden
Conference Package Selected: _______________________________________________ Global International Limited receives the full invoiced amount.
Note: Please include invoice number on all payment types and your company’s name in
2nd Participant Name (Mr/Mrs/Ms): _____________________________________________ your payment instructions for our reference.
Job Title:__________________________ Department:_______________________________ CREDIT CARD:
To make payment by credit card, please call our client services hotline at
Telephone:_______________________________ Fax:________________________________ +65 6716 9980
Email:__________________________________________ Date of Birth:_________________
CONFERENCE VENUE AND ACCOMMODATION INFORMATION
Conference Package Selected: _______________________________________________
3rd Participant Name (Mr/Mrs/Ms): _____________________________________________ Shangri-La Hotel Singapore
1 – 3 JULY 2019
Job Title:__________________________ Department:_______________________________
22 Orange Grove Rd, Singapore 258350
Telephone:_______________________________ Fax:________________________________ Phone: +65 6737 3644
Email:__________________________________________ Date of Birth:_________________ Website: http://www.shangri-la.com/singapore/shangrila/
Conference Package Selected: _______________________________________________ HOW TO REGISTER AND PAY
4th Participant Name (Mr/Mrs/Ms): _____________________________________________ An invoice and registration confirmation will be sent within 7 days, please contact
Job Title:__________________________ Department:_______________________________ us if you have not heard from us within 7 days. Payment can be made by credit
card, by bank transfer or by cheque made payable to “CLARIDEN GLOBAL PTE LTD”.
Telephone:_______________________________ Fax:________________________________ ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.
Email:__________________________________________ Date of Birth:_________________
ACCOMMODATION
Conference Package Selected: _______________________________________________
Accommodation is not included in the program fee but you will be entitled to use our
corporate rate for your accommodation. Information will be sent along with your registration
CONFERENCE FEES confirmation.
CANCELLATIONS AND SUBSTITUTIONS
Once we have received your booking, the place(s) are confirmed. No refunds will be made
Conference Packages Regular Fee for any cancellations, however, program credits of equivalent value only applicable for
Clariden Global events will be provided. Credits can only be redeemed for 1 program and is
valid for only one (1) year from date of issue.
INDUSTRY PROFESSIONALS Substitution with a qualified candidate is allowed by providing at least 5 working days
of advance notice to Clariden Global. One time substitution is allowed with no charges.
A: Main Conference Only Subsequent substitutions will be charged 10% admin fee.
SG$2,395
(2 Days) Most Popular
ALL CANCELLATIONS MUST BE RECEIVED
B: Main Conference + Post-
Conference Workshops SG$2,895 IN WRITTEN FORM
(3 Days) Most Value
PLEASE NOTE: CLARIDEN GLOBAL PTE LTD reserves the right to change
PLEASE NOTE: The conference fee includes lunch, refreshments and conference the content and timing of the programme, the speakers and the date and venue due
documentation. Payments are required with registration and must be received prior to the to reasons beyond their control. If in the unlikely event that the course is cancelled,
conference to guarantee your place. CLARIDEN GLOBAL PTE LTD will refund the full amount and disclaim any further
liability.
GROUP DISCOUNTS ENQUIRIES: If you have any queries about registration or payment please do not hesitate to
contact our client services department on +65 6899 5030
Register with your Colleagues Today to Enjoy Group Discount*:
PRIVATE DISCLOSURE STATEMENT: Any information provided by you in
Group discount of 10% for the 2nd participant from the same organization.
relation to this event is being collected by CLARIDEN GLOBAL PTE LTD and will be held
For limited time only by 3 June 2019, register 3 participants and the 4th participant in the strictest confidence. It will be added to our database for the primary purpose of
will receive a complimentary seat. providing you with information about future events and services.
For 5 or more registrations, please contact Karen Williams at
Visit us at www.claridenglobal.com for upcoming events
karen.williams@claridenglobal.org.
Group Discount will only be applicable to the package of the lowest value.
FOR OFFICIAL USE
*Only 1 discount scheme will apply. Discount will compound on top of your early bird
discount! This offer is valid for a limited time only, till 3 June 2019. FEE RECEIVED REFERENCE L19078/HV/KWYou can also read
