Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of May 3, 2021 - Winsight
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Industry Insights A roundup of noteworthy Canadian foodservice findings for the week of May 3, 2021
I G N I TE C O M PAN Y
St-Hubert Launches
Multiconcept Virtual
Brand
Taking inspiration from a host of brands restaurant. Other potential partner
going virtual in the past year, rotisserie brands are expected to be added to the
chicken chain, St-Hubert, teamed up roster soon, as well as other MALGAM
with other popular chains to launch a locations opening for takeout or delivery
virtual brand of its own in Quebec. throughout Quebec.
MALGAM La Centrale Bouffe will bring In 2020, St-Hubert’s sales were down
together menu items from St-Hubert, 18.4% on a year-over-year basis, while
Sushi Taxi, New York Fries and burger closing two of its Canadian locations
brand Harvey’s, allowing customers to over the course of the year.
choose from a wide variety of options.
All the participating brands, except for
Sushi Taxi, are owned by parent
company, Recipe Unlimited.
MALGAM La Centrale Bouffe first
opened on April 12 in Quebec, Image Source: MALGAM La Centrale Bouffe press
release
operating out of a former St-Hubert
Sources: Technomic Ignite Company
© 2021 Technomic, Inc. 2
I G N I TE M E N U
Alternative
Sweeteners Grow in
Popularity
Canadian restaurants have been Agave syrup is another alternative
increasingly turning to alternative sweetener option gaining traction on
sweeteners for use in desserts and menus, with Turtle Jack’s Muskoka Grill
beverages. Consumers view many of menuing Kombucha Punch with agave
these sweeteners as healthier than syrup.
sugar, either because they are less-
Honey is a natural sweetener choice
processed (e.g., coconut sugar, agave,
that’s going more mainstream, as
honey, etc.) or because they are
shown by Starbucks Canada
calorie- and carb-free (e.g., stevia, etc.).
spotlighting the ingredient in its Honey
More than half (55%) of consumers
Almond Flat White.
agree that it is important to eat healthy
and pay attention to nutrition, and these Sugar substitute stevia is also making
sweetener swaps can appeal to that. its way onto menus, with Jugo Juice
utilizing stevia in its Mocha Protein
Coconut sugar, made from the sap of
Smoothie.
coconut palm trees, is appearing on
menus, with Revitasize adding an
Almond Butter Cookie featuring coconut
sugar to its menu in Q4 2020.
Source: Technomic Ignite menu data;
Technomic 2020 Canadian Healthy Eating Consumer Trend Report Image Source: Shutterstock
© 2021 Technomic, Inc. 3
I G N I TE C O N S U M E R
Restaurant
HOW OFTEN DO YOU VISIT OR ORDER FOOD FROM
RESTAURANTS? (ONCE A WEEK OR MORE
FREQUENTLY BY AGE GROUP)
Resurgence Needs
80%
Time
70% 25-34
67%
18-24
59%
As the pandemic continues to impact frequency. Incorporating more deals or 60%
restaurant capacities and safety dine-in exclusive items as it becomes 35-44
precautions, we see foodservice increasingly safe to dine in can help to 55%
visitation fluctuate by age. This chart encourage visitation among this
shows the percentage of consumers (by demographic. 45-54
50%
age group) who visit or order food from 48%
restaurants once a week or more
frequently. 55-64
42%
Most age groups report significant 40%
increases in weekly usage in the fourth
quarter, with younger consumers
surpassing the frequency noted in Q2
2020. As the vaccine rolls out further, 65+
30% 28%
the numbers will likely continue to
increase, but it may take a longer for
older individuals to return to their
previous foodservice visitation
20%
Q1 2020 Q2 2020 Q3 2020 Q4 2020
Base: 5,400 consumers ages 18+ per quarter
Source: Technomic Ignite consumer brand metrics data
© 2021 Technomic, Inc. 4
G L O B AL F O O D S E RV I C E N AV I G ATO R
Burger & Pizza
Players Eye Chicken
An early finding from Technomic’s McDonald’s bulked up its chicken menu
upcoming 2021 Global Chicken last year in Australia and has been
Category Report shows that some of steadily rolling out new LTOs.
the biggest competition posed to
The Pizza Company—Thailand’s
chicken chains globally is not from
largest pizza chain by far—added three
brands within the category.
new flavors of chicken wings and is now
In recent years—and particularly in the calling the platform Chicken Team.
wake of the pandemic—top burger and
Burger King also rolled out chicken
pizza chains like McDonald’s, Burger
wings under its new Chicken King
King and Domino’s have made
platform in Thailand.
significant investments in chicken
platforms and accelerated development MAX Burger in Sweden recently offered
of the category on their menus, a Nashville Hot Chicken Sandwich.
especially with fried formats. Technomic’s global chicken report is set
Notable examples from these crossover to launch in June. Click here for details
chicken competitors include: on the company’s global offerings.
Source: Technomic Global Foodservice Navigator Program Image Source: Shutterstock
© 2021 Technomic, Inc. 5
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