INDUSTRIELL DESIGNED BY IKEA AND PIET HEIN EEK LAUNCHING APRIL 2018 - INDUSTRIELL tea towel €6.50/2 pack. 504.022.12
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PH150058 INDUSTRIELL DESIGNED BY IKEA AND PIET HEIN EEK LAUNCHING APRIL 2018 INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 1
PH150031 To make the INDUSTRIELL collection we developed new ways to work with wood, glass, ceramics and textiles to produce consistently unique products on a big scale. INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 2
PH150036 CELEBRATING THE IMPERFECT AND UNIQUE When you think about mass-produced furniture it’s easy to imagine big machines spitting out glossy new products, each one identical to the one before. The INDUSTRIELL collection is our way of turning mass- produced uniformity on its head, by producing products with a beautifully imperfect, human quality without raising the price tag. This ambition had us completely rethink how we can make furniture. In partnership with designer Piet Hein Eek, we’ve INDUSTRIELL developed new ways to work with wood, glass, ceramics tea towel, 2 pack. and textiles. Always with the sustainable thinking that €6.50 Piet has in common with the IKEA approach. INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 3
INDUSTRIELL glass €1 GLASS HALF FULL During development on the factory floor, Piet first became aware of the complexity involved in the large- scale production of pressed glass. After several false starts, there were even suggestions to forget this material altogether, although Piet was persistent. “I was of the opinion that this product fitted perfectly within the theme of handmade mass-production,” he says. The final design is essentailly a hand-drawn sketch converted into a digital drawing for production. The team decided to make INDUSTRIELL glasses on two different machines, which creates an interesting little mismatch when you combine them. INDUSTRIELL glass €1 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 4
PH150043 MASS-PRODUCED VS HANDCRAFTED Mass-produced furniture and handcrafted furniture each have their benefits. Large-scale production increases efficiency, so that high quality can have a reasonable cost. In contrast, handcrafted furniture can be as individual as the person that makes it. IKEA designers often discuss the idea of handcrafted furniture that’s available and accessible to the largest number of people. By happy coincidence, Dutch designer Piet Hein Eek has had many of the same thoughts. INDUSTRIELL glass €1/each INDUSTRIELL plate €6/each INDUSTRIELL glass €1/each 704.022.11 INDUSTRIELL plate €6/each White 903.870.78 Pink 103.870.96 © Inter IKEA Systems B.V. 2018 Grey 303.870.95 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 5
PH150033 PH150040 AN EXCITING COLLABORATION “When I graduated from design school there was a great drive for perfection in design,” Piet says. “If you made a thousand copies they had to be identical, and there was nothing in the design that hadn’t been put in there by the designer. I wanted to strip that idea away and let the material take the lead.” Piet is famous for using salvaged material to create beautiful furniture that is found in hotels and galleries around the world. This desire – to always find the value in reources that might otherwise go to waste – is the very foundation of the IKEA approach from the beginning. INDUSTRIELL shelving unit is the perfect example of trying to ‘throw away’ as little as possible. “Only the wood removed by saw cuts and by creating holes is taken away or burned,” Piet explains. While presenting a collection at the Milan Furniture Fair, he bumped into IKEA creative leader Karin Gustavsson and they realised that they were on the same wavelength. The idea of collaboration began to grow. “It turned out that IKEA and I had thought about the same thing for ages,” Piet says. “To make objects feel more human and more personal while still having an industrial production process.” INDUSTRIELL shelving unit €95 INDUSTRIELL shelving unit © Inter IKEA Systems B.V. 2018 €95 003.945.49 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 6
PH1500041 THE CHALLENGE BEGINS After a meeting in Älmhult, the Swedish town where IKEA products are designed, Karin and Piet decided INDUSTRIELL should span from wooden furniture to glass, ceramics and textiles. “The biggest challenge was how to keep the imperfections that give craft objects their individuality,” Piet says. “It was very difficult to persuade people in the factories to suddenly embrace what they usually perceive as mistakes.” Each type of product meant finding a new approach to making it. For the ceramic vases in the collection, handcrafted molds were designed so that there would be different shapes to choose from. For table and glassware, symmetrical designs were tweaked to create subtle variations. Textiles received similar treatment, skipping straight-line embroidery for hand- drawn like designs that pushed the capabilities of the machines making them. INDUSTRIELL vase €20 INDUSTRIELL vase €20 103.870.77 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 7
PH150038 YEARNING FOR THE UNIQUE One of the biggest challenges came with creating a chair from pine. “We made it a point to use as much of each tree as we could, keeping what you could call imperfections like knots and changes in the grain and colour,” Karin says. “Our supplier has something like a thousand workers who usually shape white unblemished pine furniture so we were asking them to work in a completely different way.” Already produced to strict standards, all IKEA wood will come by 2020 from more sustainable sources. In the production of INDUSTRIELL chair – as well as INDUSTRIELL table and INDUSTRIELL bench – this natural, beautiful material is treated with even more care and respect. The simple, minimal elegance of INDUSTRIELL INDUSTRIELL shelving unit is also evidence that less is chair €90 sometimes more. Ultimately, this collection is designed to bring a warm, human feel to your home. “I think INDUSTRIELL is beautiful because you can feel a personality behind the products,“ Karin says. “They’re made to mix in with what you have and last for a long time, so hopefully they become part of your personality too.” All of our wood is sourced according to very strict standards, and by 2020 all our wood will come from more sustainable sources” och vill man utveckla kan man lägga till att “We define more sustainable sources as either recycled wood, or FSC certified. INDUSTRIELL chair €90 Pine 003.945.06 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 8
PH150056 INDUSTRIELL table €275 INDUSTRIELL table €275 Light grey 003.945.25 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 9
MAKE YOUR OWN PH150042 TEA TOWEL CUSHIONS PH150039 The hand-drawn patterns of the tea towels are a perfect base for creating cushions yourself. Just stitch two together and add a cushion pad. INDUSTRIELL armchair €145 INDUSTRIELL chair €90 INDUSTRIELL armchair PH150050 INDUSTRIELL chair €145 003.926.49 €90 Pine 003.945.06 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 10
PH150035 INDUSTRIELL tea towel, 2 pack. €6.50 DRAWN BY HAND, WOVEN BY MACHINE In Piet’s opinion, the tea towels are the clearest example of the ‘hand-made, mass-produced’ theme of INDUSTRIELL collection. He hand-drew the patterns, so that they would be less than perfectly geometrical. When sewn by machine – the design team hoped – the effect would be that of a handmade textile. “When the samples of the stripes and checks arrived, we saw just what a good idea it had been to persevere,” Piet says. “The checks give the impression that someone with an inferior handloom has really done their best to weave a lovely design. The pattern looks very handmade but is actually produced in large quantities on a superior INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 weaving machine.” © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 11
PH150044 PH150048 PH150047 INDUSTRIELL pendant lamp €30 INDUSTRIELL chair €90/each INDUSTRIELL bench €150 INDUSTRIELL chair INDUSTRIELL €90/each Pine pendant lamps 003.945.06 Ø40, H30cm €30/ Yellow 803.945.07 each 803.962.00 Light grey-green Ø24, H24cm €25/ 503.945.04 Medium each 303.963.54 blue 603.945.08 Ø24, H24cm €25/ Light grey 203.945.05 each 403.963.58 INDUSTRIELL bench Green-black Ø45, H48cm €35/ €150 Pine 103.945.39 703.945.03 each 704.004.86 INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 13
PH149993 PH149994 PH150020 INDUSTRIELL plate €6 INDUSTRIELL tea towel, 2 pack. INDUSTRIELL glass €6.50 €1 INDUSTRIELL glass €1 INDUSTRIELL tea towel €6.50/2 INDUSTRIELL plate €6 704.022.11 pack. 504.022.12 Pink 103.870.96 INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 15
PH150005 INDUSTRIELL chair £80/each INDUSTRIELL chair £80/each Green-black 703.945.03 Light grey 203.945.05 Light grey-green 503.945.04 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 14
PH150001 INDUSTRIELL vase £18 INDUSTRIELL table £300 INDUSTRIELL vase £18 PH150008 103.870.77 PH150015 INDUSTRIELL table £300 Light grey 003.945.25 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 15
PH150011 PH150012 INDUSTRIELL plate €6/each INDUSTRIELL plate €6 INDUSTRIELL plate €6/ each Pink 103.870.96 PH150010 INDUSTRIELL plate €6 Grey 303.870.95 White 903.870.78 Pink 103.870.96 INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 20
PH150019 INDUSTRIELL armchair €145 003.926.49 INDUSTRIELL armchair €145 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 17
WOOD SOURCING All of our wood is sourced according to very strict standards, and by 2020 all our wood will come from PH149996 more sustainable sources” och vill man utveckla kan PH149997 man lägga till att “We define more sustainable sources as either recycled wood, or FSC certified. INDUSTRIELL table €275 INDUSTRIELL chair €90/each INDUSTRIELL table €275 Pine INDUSTRIELL 403.945.28 INDUSTRIELL chair plate €90/each Yellow 803.945.07 €6/each Medium blue INDUSTRIELL plate €6/ 603.945.08 each White 903.870.78 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 18
PH149998 INDUSTRIELL pendant lamp €25/each INDUSTRIELL pendant lamps Ø24, H24cm €25/ each 303.963.54 Ø24, H24cm €25/ each 403.963.58 Ø40, H30cm €35/ each 803.962.00 PH149999 INDUSTRIELL glass €1/each INDUSTRIELL shelving unit €95/each INDUSTRIELL shelving unit €95/ each 003.945.49 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 19
THE LAUNCH AT DUTCH DESIGN WEEK © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 20
EXHIBITION POSTERS FROM DUTCH DESIGN WEEK “The design for the chair is very unique and INDUSTRIELL bench 190 pine characteristic, a kind of all-or-nothing- Article number: 10394539 design. If it is embraced it could even become an classic or, and the chance is Materials: Basematerial/ Seat and back small, it will be a complete disaster.” frame: Solid pine, Clear acrylic lacquer /Piet Hein Eek Feet: Steel, Polyethylene plastic INDUSTRIELL chair pine In stores: April 2018 Article number: 00394506 Materials: Basematerial/ Seat and back frame: Solid pine, Clear acrylic lacquer Feet: Steel, Polyethylene plastic In stores: April 2018 “Using jacquard weaving looms it is possible to weave extremely complicated patterns. I decided that I could devise two patterns, within the context of ‘hand made – mass produced’, one with stripes and the other with blocks “checks and stripes”. If you do this by hand, you can be sure it will not end up straight. The checks were even a little clumsy. It took hours just to draw the design as neatly as possible and yet the result was “I had devised a series of lamps, inspired by the classic cast iron and steel wire factory lamps we all know. Now they were to be made completely of bamboo, as if they were traditional “I wanted the wood to be roughly sawn, just like INDUSTRIELL table 200x80 pine the first raw planks to come out of the sawmill. Article number: 80394526 deplorable, if the goal had been to produce Vietnamese work lamps that almost perfectly match the bamboo scaffolding that can be seen everywhere around and It was possible to make the chairs in this way Materials: Basematerial/ Table top: Solid under construction sites. These gigantic bamboo scaffolds could even be seen around enormous, modern concrete but the large planks for the table-tops had to pine, Solid pine, Clear acrylic lacquer buildings-to-be. In Asia, a scaffolding pipe is made of be glued and the knots removed due to the Feet: Polyethylene plastic, Steel a perfectly geometric pattern. But when the bamboo. It seemed quite logical to make lamps according to the drawings because their industrial character demands that they are made round and very neatly. After some instruction finger-joints. We discussed the maximum size of the planks that could be glued and how rough In stores: April 2018 and when the moulds had been made, the prototype- makers the wood could be in order to produce the best goal is to create something handmade, as produced almost perfect results. These items were in stark contrast to the shapeless lamp made of seagrass. It is not possible result. Everything they had been trying easy to shape seagrass into a sleek shape so I thought: their best to achieve for the past fifty years was let’s make it amorphous. The resulting lamp was very characteristic, but a little too extreme.” now being questioned. Instead of smooth and with this collection, the result was beautiful.” /Piet Hein Eek perfect it now had to be rough and imperfect.” /Piet Hein Eek /Piet Hein Eek INDUSTRIELL tea towel 60x60 2 pack Article number: 50402212 Materials: 100% linen In stores: April 2018 INDUSTRIELL pend lmp 24x24 INDUSTRIELL pend lmp 40x30 INDUSTRIELL pend lmp 24x24 Article number: 30396354 Article number: 80396200 Article number: 40396358 Materials: Materials: Materials: Ceiling cup: Polypropylene plastic Ceiling cup: Polypropylene plastic Ceiling cup: Polypropylene plastic Shade: Bamboo, Clear lacquer Shade: Bamboo, Clear lacquer Shade: Bamboo, Clear lacquer Clamp: Steel, Powder coating Clamp: Steel, Powder coating Clamp: Steel, Powder coating In stores: April 2018 In stores: April 2018 In stores: April 2018 “I saw a pipe-bending machine in the factory, which presented new opportunities. I thought that they could perhaps use this to make the impossible stackable chair, originally intended for the Jassa collection, with a steel frame.” /Piet Hein Eek INDUSTRIELL armchair natural/grey Article number: 00392649 Materials: Frame: Steel, Epoxy/polyester powder coating Weaving: Paper, Clear acrylic lacquer Foot: ABS plastic In stores: April 2018 “The theme ‘do not throw away’ was almost one hundred per cent “Handmade mass production was the INDUSTRIELL vase 32 terracotta represented on the shelves cabinet. starting point for the terracotta vases I Article number: 10387077 Only the wood removed by saw cuts wanted to make. Once again, we would Materials: Red clay, Glaze and creating holes is taken away make moulds of these handmade vases. In stores: April 2018 or burned. I had previously made Because they are round and always turned, a similar cabinet for a different it is difficult to see how many different project, but then very large and models there are. Ceramic is always made “Handmade – mass produced much too laborious.” from a mother form. This is used to make a This is a concept in which the first /Piet Hein Eek models are made by hand and then mother mould which is then in turn used to used to make moulds, which in turn are then used to produce large make production moulds. So, as long as the quantities. Furthermore, we kept quantities are large enough, you can just INDUSTRIELL shelving unit 110x110 in mind that the collection should as easily work with several different mother Article number: 00394549 show respect for materials and traditional crafts.” moulds and the rest remains the same.” Materials: Base material: Pine plywood Metal parts: Steel Feet: Polyethylene plastic /Piet Hein Eek /Piet Hein Eek In stores: April 2018 INDUSTRIELL vase 32 terracotta © Inter IKEA Systems B.V. 2018 Article number: 10387077 Materials: Red clay, Glaze In stores: April 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 21
PRODUCT INFO PE669917 PE669916 PE669898 PE669913 INDUSTRIELL table €275 PE669901 PE669902 INDUSTRIELL armchair €145 INDUSTRIELL table €275 INDUSTRIELL shelving unit €95 INDUSTRIELL bench €150 INDUSTRIELL bench €150 Seats 6–8. Clear lacquered solid pine. Seats 6–8. Stained, clear lacquered Clear lacquered paper and powder Pine plywood. Designer: Piet Hein Eek. Designer: Piet Hein Eek. L200×W80, solid pine. Designer: Piet Hein Eek. Stained, clear lacquered solid pine. Clear lacquered solid pine. Designer: coated steel. Designer: Piet Hein W110×D24, H110cm. 003.945.49 H74cm. Pine 003.945.25 L200×W80, H74cm. Light grey Designer: Piet Hein Eek. L190×D53, Piet Hein Eek. L190×D53, H81cm. Pine Eek. W69×D75, H68cm. Natural/grey 003.945.25 H81cm. Light grey 903.945.40 103.945.39 003.926.49 PE669907 PE669903 PE669905 PE669906 PE669908 PE669904 INDUSTRIELL chair €90 INDUSTRIELL chair €90 INDUSTRIELL chair €90 INDUSTRIELL chair €90 INDUSTRIELL chair €90 INDUSTRIELL chair €90 Clear lacquered solid pine. Designer: Stained, clear lacquered solid pine. Stained, clear lacquered solid pine. Stained, clear lacquered solid pine. Stained, clear lacquered solid pine. Stained, clear lacquered solid pine. Designer: Piet Hein Eek. W40×D54, Designer: Piet Hein Eek. W40×D54, Designer: Piet Hein Eek. W40×D54, Designer: Piet Hein Eek. W40×D54, Piet Hein Eek. W40×D54, H82cm. Pine Designer: Piet Hein Eek. W40×D54, 003.945.06 H82cm. Green-black 703.945.03 H82cm. Light grey-green 503.945.04 H82cm. Medium blue 603.945.08 H82cm. Yellow 803.945.07 H82cm. Light grey 203.945.05 INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 27
PRODUCT INFO PE664695 PE664693 PE664692 PE664694 PE658698 INDUSTRIELL pendant lamp €25 INDUSTRIELL pendant lamp €45 INDUSTRIELL pendant lamp, globe INDUSTRIELL pendant lamp €30 INDUSTRIELL tea towel €6.50/2 Each handmade natural fibre shade €25 100% polypropylene. Designer: Piet Hein Each handmade natural fibre shade pack is unique. Clear lacquered bamboo. Each handmade natural bre shade is Eek. Ø45, H48cm. IKEA. Model T1711F. is unique. Clear lacquered bamboo. Designer: Piet Hein Eek. Ø24, H24cm. unique. Clear lacquered bamboo. This luminaire is compatible with bulbs 100% linen. Designer: Piet Hein Eek. Designer: Piet Hein Eek. Ø40, H30cm. IKEA. Model T1709F. This luminaire is Designer: Piet Hein Eek. Ø24, H24cm. of the energy classes A++ to D. Natural W60×L60cm. Blue 504.022.12 IKEA. Model T1710F. This luminaire is compatible with bulbs of the energy IKEA. Model T1708F. This luminaire is colour/beige 704.004.86 compatible with bulbs of the energy classes A++ to D. Bamboo 403.963.58 compatible with bulbs of the energy classes A++ to D. Bamboo 803.962.00 classes A++ to D. Bamboo 303.963.54 PE669899 PE669910 PE669911 PE669912 PE669909 INDUSTRIELL vase €20 INDUSTRIELL plate €6 INDUSTRIELL plate €6 INDUSTRIELL plate €6 INDUSTRIELL glass €1/each Red clay. Designer: Piet Hein Eek. Glazed stoneware. Designer: Piet Hein Glazed stoneware. Designer: Piet Hein Glazed stoneware. Designer: Piet Hein Glass. Designer: Piet Hein Eek. 20cl. H31cm. Terracotta 103.870.77 Eek. Ø31cm. Grey 303.870.95 Eek. Ø31cm. Pink 103.870.96 Eek. Ø31cm. White 903.870.78 704.022.11 INDUSTRIELL tea towel €6.50/2 pack. 504.022.12 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 27
PH150030 CONTACT APRIL 2018 IKEA UK Press Office | 225 North Circular Road | London | NW10 0JQ media.lounge.uk@ikea.com | 0845 225 7126 © Inter IKEA Systems B.V. 2018 INDUSTRIELL limited edition / IKEA PRESS KIT / APRIL 2018 / 24
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