IN THIS WEEK'S ISSUE: MACAU GGR PLUMMETS; NEW FANDUEL CLO Sponsored by
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CAROLYN RENZIN Sponsored by THIS WEEK NAMED ▪ GGA ASIA SHORTLIST REVEALED IN FULL FANDUEL CLO ▪ JIMMY THOMAS PASSES AWAY ▪ FOOTBALL BETTING’S HOME AMID MACAU’S ▪ SJM HOLDINGS Q2 INEVITABLY DOWN MISFORTUNE, ▪ NEW DEAL FOR RELAX AND BET365 WHAT WILL ▪ SPORTS BETTING A GO THE FUTURE HOLD? FOR MASSACHUSETTS GUEST INTERVIEW Todd Myers, Founder & CEO, GoZone Wifi
Sponsored by Macau revenue plummets for July amid lockdown struggles, making economic recovery feel far off. We all know Macau will be back, just like Las Vegas. The question is when? Macau reports 95% GGR drop for July, worst month Macau’s current state and its plans for the future. Not only since pandemic began does it – and its licence holders – plan to reclaim its status Macau’s gross gaming revenue (GGR) is down 84% as the world’s most lucrative gaming region, but as per when compared to June, as the region’s Covid-19 the terms of Macau’s renewed gaming laws, the region restrictions take their toll. wants to expand its services into foreign markets. According to data from the Gaming Inspection and Coordination Bureau (DICJ), Macau generated MOP$398m “New era” for Macau gaming industry, according to (US$49m) for July, the city’s worst monthly performance new Commission President since the pandemic began. The Macau gaming industry is set to enter a “new era,” This also represents a 95% year-on-year drop in GGR, according to the President of the new Commission for falling from MOP$8.44bn, and continues a general Gaming Licences Tender, André Cheong. downward trend. Speaking at a press conference, Cheong outlined the For June, Macau reported MOP$2.47bn, which constitutes Commission’s goal of expanding the Macau gambling a 62% decrease year-on-year, while May and April saw sector into foreign markets, a move intended to provide the city post 68% GGR losses. a boost for the industry. So far this year, every month except February has Cheong went on to discuss the previous 2001 seen Macau post double-digit GGR decreases when Commission, highlighting how different objectives account compared to 2021. for the need for different panel members. Much of this can be attributed to Macau’s enforcement of He said: “At that time, what was on the line was gaming China’s Zero Covid policy. An outbreak in mid-July saw liberalisation and the focus was on boosting Macau’s the city once more plunged into lockdown, with casinos economic development from the gaming sector, so that among those properties forced to close. this was reflected in the composition of the members While this only lasted less than two weeks, with casinos of the Commission.” opening on Saturday 23 July, other restrictions remain Cheong added: “This time, and after 20 years have passed, and their negative financial impact has been enormous. we already have a certain scale and so the Government There is, however, cause for some immediate optimism. does not want and will not reinforce the infrastructure of the casinos. Macau reopens leisure facilities “We will not do that. We will pay more attention to the Reported Covid-19 cases in Macau have dropped to non-gaming elements, as well as support for the small zero for nine consecutive days. and medium enterprises (SMEs) and expansion into All results from the 14th round of nucleic acid testing foreign markets.” (a type of viral diagnostic test that detects the virus) throughout the city were negative. This has led to Dream vs Reality the reopening of leisure facilities, such as beauty GI Verdict: Plans for a “new era” in Macau are no pipe dream; parlours, gyms, dine-in restaurants and other food they are enshrined in policy. But the reality of the region and beverage establishments. today feels a million miles away from this proposed All the above-mentioned facilities, and many others, upgrade, given Macau has not once stabilised and opened to the public starting 2 August. returned to profitability since the pandemic began in 2020. The bounce back? But Macau’s return to “normal” should be a formality. Although the exact legal details surrounding Macau’s It’s just a question of when. Its current lockdown has post-consolidation phase remain ambiguous, there is a pushed the goalposts back somewhat. clear sense that the region’s governmental bodies are pushing Most predictions for a late 2023, early 2024 recovery for to get operational levels back up to at least what they were the region remain intact, but a lot will depend on China’s before the recent Covid outbreak. continued insistence to employ a zero-Covid policy. Pre-July, Macau’s operations were still hampered by Just look at Las Vegas; its operations have recovered an impairing lack of tourists, owing to stringent travel dramatically since casinos began operating at 100% restrictions prohibiting entry to the region. This included capacity post-Covid in May 2021, making over $1bn in restrictions in the neighbouring Guangdong province gaming revenue for 16 months in a row. and one of Macau’s largest customer bases, Hong Kong. Macau will quite obviously make its comeback. But how But now, this previous reality might look appealing will it look when it does and which operators will be there to a market where casinos can only operate at 50% to enjoy the pent-up demand? Perhaps one final question and a host of businesses remain closed. we need to ask is: Why is Macau still insistent on not There is also somewhat of a disconnection between regulating online gaming within the region?
Sponsored by THIS WEEK IN NUMBERS CAROLYN RENZIN NAMED FANDUEL CHIEF LEGAL OFFICER 11% FanDuel has appointed Carolyn Renzin as the operator’s new Chief continuity,” with each executive having separate and direct reporting routes to Increase in Q2 Legal Officer (CLO), in a move that will CEO Amy Howe. revenue for Caesars “significantly expand” Renzin’s duties. The company recently launched Entertainment, driven At the same time, Renzin will continue branded Evolution live dealer studios by its Las Vegas business in her role as Chief Compliance Officer. in Michigan and Pennsylvania, and In her new position, Renzin will be has also appointed Andrew Sneyd as responsible for overseeing legal, risk, Executive Vice President of Marketing. regulatory engagement, compliance and Sneyd will steward growth marketing, responsible gaming for FanDuel, with her media and customer engagement. £1.2m team working to ensure the company GI Verdict: Renzin’s appointment as continues to promote customer safety, CLO is significant for several reasons. security and compliance. First and foremost, an expansion of The amount Renzin previously worked at JP Morgan responsibilities places further trust in a LeoVegas was fined Chase & Co, where she served as an female executive with an important role at by the Gambling Assistant General Counsel, working as a what is arguably the biggest operator in Commission ($1.4m) regulatory litigator and in the Office of North America. As a market leader, this the General Counsel. shows that FanDuel is taking its diversity Renzin also has previous experience in and inclusion role seriously. Renzin joins compliance consulting with Guidepost other women in high-profile roles at Solutions, as well as litigation and FanDuel, including CEO Amy Howe and 3,000 regulatory enforcement with law firm Stillman, Friedman and Shechtman. FanDuel President Christian Genetski Chief Product Officer Sarah Butterfass. Furthermore, Renzin’s appointment points to a wider restructuring of said: “Carolyn is a passionate, bright, FanDuel’s leadership team, following Virtual games empathetic, and extremely hard-working the appointments of both Genetski as per day, the amount offered by leader and colleague. President and Raffensperger as CCO. Sportradar’s virtual “In her time at FanDuel, she has led It could be that the operator is NBA database, over transformative change for our business in planning to become self-sustaining, if it 12 betting markets building out a regulatory and compliance ever breaks away from its parent Flutter. function befitting the current and future This is an option Howe did not rule out in scale of our company, and I’m confident her CEO Special interview with Gambling she is the right choice to lead our Insider earlier this year. high-performing legal team going forward.” The loss of Flutter would pose risks, 2% Genetski was named as FanDuel though, as FanDuel would be losing core President in July 2022, while Mike resources. Its success as the dominant brand Raffensperger was appointed to in the US suggests, financially, the move to IGT’s drop in the newly created position of Chief independence is both achievable and revenue for Q2 Commercial Officer. sustainable. But it still has a huge parent 2022 after reporting The move came as the company firm in Flutter – and one that ultimately $1.02bn in revenue looked to support “important leadership may not want to lose FanDuel anyway. 1 July THE LATEST ISSUE OF GAMING AMERICA IS OUT NOW The date PSG signed a new deal CLICK HERE TO VIEW with online betting platform 1XBet
20,000 GLOBAL GAMING AWARDS ASIA 2022: FULL SHORTLIST REVEALED Dutch gamblers have used the Netherlands’ Gambling Insider is pleased to announce Pioneer Entertainment Holdings, self-exclusion register that the full Shortlist for the Global Gaming Akiko Takahashi, EVP & Chief of Staff at since it launched Awards Asia 2022 is now available to read. Melco Resorts & Entertainment, Dallas last October Following the success of the Global Orchard, COO, Asia Pacific at IGT, Jason Gaming Awards events in Las Vegas and Barry, SVP-Table Games at Galaxy London, Gambling Insider is beyond Entertainment Group, and more. excited for the inaugural Global Gaming KPMG in the Crown Dependencies will $1.3bn Awards Asia event this month. “As you will see in the Shortlist, Covid-19 did not stop suppliers across APAC from once again independently adjudicate the voting process to ensure full transparency and fairness. The amount won developing new products or improving The winners will be announced at a by an Illinois existing products,” said Julian Perry, virtual ceremony on 22 August at 5pm player on the Mega Millions lottery Editor-in-Chief of Gambling Insider. Singapore/Macau/Philippines time (10am “Meanwhile, a lot of operators BST). The event will be streamed on announced major renovation or expansion globalgamingawards.com/asia and on plans. It’s also fascinating to see how much Gambling Insider’s LinkedIn page. 300 million certain markets, such as Singapore and the BetConstruct is the Lead Partner of this Philippines, have grown.” year’s Global Gaming Awards Asia. Other Companies and individuals are always event sponsors include Digitain, SA The amount of AC shortlisted for the Global Gaming Awards Gaming and SimplePlay. Milan fans in Asia based on merit, and winners are chosen – as estimated by AC Milan after it announced its partnership with M88 Mansion by C-level industry executives. This year’s Judging Panel features over 20 senior executives from the Asia-Pacific region, such as Ken Jolly, SVP and Managing CLICK HERE FOR THE FULL SHORTLIST Director, Asia at Light & Wonder, Vicky GLOBAL GAMING AWARDS ASIA 2022 Chan, Assistant General Manager at Asia
Sponsored by THE WEEK IN QUOTES HIPPODROME LEGEND JAMES THOMAS “Our anticipated opening dates have slipped DIES AGED 88 a few weeks, reflecting supply issues and Gaming industry icon James ‘Jimmy’ investment, continues to live on as an normal construction challenges.” Thomas passed away this week, aged 88. iconic part of West London. The President and Co-Founder of For his work, Thomas was honoured London’s Hippodrome Casino died in by the Casino Association with a Lifetime Lewis Fanger, Full House Resorts’ Chief his sleep on Saturday morning following Achievement Award in 2013 and became Financial Officer, after Full House posted a short illness. the first living person to be honoured on a 6% fall in revenue Born in Loughborough in 1934, the BACTA Wall of Fame. Thomas came from a family lineage He’s survived by his sons, Simon and ingrained in Britain’s leisure and Jordan, daughters Lisa and Carla, as well gaming sectors. as seven grandchildren. The industry pioneer opened his Thomas’ eldest son, Simon, Executive “It’s a notable return to favour for gambling after first casino at the Hurst Hotel in Quorn Chairman of the Hippodrome, said: its share of sponsorships nearly halved from 2019 in 1956, and less than a decade later, “My father achieved enough for several to 2021. However, this year, deals in rugby and Thomas launched the La Ronde Casino & lifetimes and was respected the world cricket have resulted in a mini comeback which Cabaret Club in his hometown – a venue over for his business leadership and will surprise many as publicity on gambling that played host to some of the most pioneering vision. sponsorship centres on football. So, the big famous entertainers of the 1960s and 70s. “I had the privilege of his advice and questions are: will the Premier League voluntary But the entrepreneur’s most well guidance not only as a business partner ban happen and, if so, will other divisions or – known venture wouldn’t come until but as a son. He was one of a kind, and sports such as rugby and cricket follow suit?” almost half a century later – as, in will be greatly missed by his family, many 2012, alongside his son Simon, Thomas friends and staff members.” opened the Hippodrome Casino in Jimmy Thomas will also be sorely Alex Burmaster, Head of Research London’s Leicester Square. missed by all of us at Gambling Insider and Analysis at Caytoo, on a rise in The landmark building has stood and we send our condolences to front-of-shirt gambling sponsorships for 122 years, and through Thomas’ everyone at the Hippodrome.
Sponsored by “His electric performances will pair perfectly with FOOTBALL CAME HOME, BRINGING WOMEN’S FOOTBALL BETTING WITH IT our immersive atmosphere, bringing our guests an unmatched show unlike anything else they can find in Las Vegas. We can’t wait to kick off his residency and After Chloe Kelly’s extra time winner, support for the Lionesses, reporting continue to amplify our talent line-up” England ended 56 years of footballing 76% of wagers made backed them to pain by claiming victory over Germany in triumph. the Euro 2022 final last Sunday, it was GI Verdict: The 87,000 people in more than the players and fans who attendance at Wembley told the story Zouk Group CEO Andrew Li on were celebrating (although the England before any stats needed to paint a Travis Scott’s Zouk Nightclub win cost operators a fair bit!). deeper picture: this match mattered. Las Vegas residency According to Flutter Entertainment, This whole tournament mattered. the final saw a betting rise that made There were no empty seats at the home it the biggest female sporting event of football, the England fans were in history, in gambling terms. ready to see 56 years of hurt come to a Paddy Power noted a 26% increase satisfying end, against the old enemy, in volume when compared to the 2019 Germany, no less. FIFA Women’s World Cup Final, while As soon as the betting statistics “Problem gambling can affect any individual from any Sky Betting and Gaming saw a 17% were announced by gambling walk of life, but several academic studies have reached rise – with over 900,000 wagers placed companies, it only served to underline the same finding that athletes are up to four times before kick-off. what we already knew. Women’s more likely to suffer its consequences” Of course, England were the heavy football has reached a new plane favourites going into the event, with – and for bookmakers, this is a breath Paddy Power revealing over 74% of the of fresh air. bets placed were backing the home Going forward, the interest in John Millington, Senior Director at side at Wembley. Betfair followed women’s football will see a focus Epic Risk Management, on Epic Risk suit, reporting 67% were in favour of on the sport not seen before – which Management and GIS’ partnership to England to win. translates to more wagers on matches study gambling addiction While Sky Betting saw the biggest for betting companies.
Sponsored by TAKING STOCK MACAU COVID RESTRICTIONS HIT SJM SHARE PRICES COVER THURSDAY 28 JULY TO THURSDAY 4 AUGUST HOLDINGS’ BOTTOM LINE (09:30AM GMT) SJM Holdings has reported heavy in the tender for new Macau gaming losses in its H1 results, which it concessions later this year and to attributes to the lockdowns and our continued presence in Macau SJM Holdings Covid-related struggles Macau has for many years to come.” 2.76 HKD 18% suffered in the past year. GI Verdict: The lockdowns imposed The first 6 months of 2022 proved upon Macau have devastated the brutal for the Hong Kong-based Chinese gambling hub and show why casino giant, as it reported a 21% SJM has made such significant losses Wynn Macau 6% 5.03 HKD drop in revenue, totalling HK$4.13bn during the first 6 months of 2022. ($525.9m). While net gaming income Of course, SJM will be hoping those also took a hit, falling 25% annually. losses are not compounded by further However, it’s the adjusted EBITDA financial pain when it announces its which best underlines the losses H2 results at the end of the year – at MGM China 7% accrued over the course of H1, as which point more serious decisions 4.10 HKD it made HK$1.17bn ($149m), a sum about the state of Macau’s gambling representing a 133% drop on 2021. industry will be asked, should gains After reporting the losses, SJM not be made. Vice Chairman and CEO Dr Ambrose The truth of the matter remains Galaxy Entertainment 1% 46.95 HKD So stated: “Working hand in hand that China needs to adopt a different with the community, we are doing approach to Covid, as the gambling our utmost to support the Macau industry will continue to suffer the Government’s efforts to fight Covid-19 wrath of lockdowns should it continue while at the same time remaining as it has into the near future. A policy Sands China 18.24 HKD 3% loyal to our dedicated staff. We look which could leave Macau falling forward to successful participation behind other casino markets for now.
Sponsored by RELAX, WE GOT THIS... RELAX GAMING AND BET365 AGREE NEW DEAL This week, Relax Gaming and bet365 reached a deal that will see Relax supply its gaming content to bet365 and its customer base. The move is expected to see Relax Gaming – which has such titles as Snake Arena and Monkey Train 2 – have a larger impact in key jurisdictions, as the sheer size of bet365’s global reach will give Relax more of a market footprint. Nadiya Attard, Relax Gaming’s chief commercial officer, made note of the significance of the deal for the iGaming supplier, saying: “Naturally, bet365 needs Attard was keen to emphasise, while differentiate itself.” no introduction. As the biggest operator outlining bet365’s strengths: “The GI Verdict: Relax Gaming will be in our sector, taking our products live with operator has a famously in-depth very happy with this agreement, as them is a hugely important moment for understanding of its player-base and bet365 will almost certainly see it enjoy us as we continue to expand at pace.” consistently has an impact on the widespread exposure. However, this recent deal isn’t the first market through innovation and a And, what’s more impressive is that Relax has made with a major operator, high-quality offering.” it appears to have done so soon after as it signed an agreement with Entain She continued: “As a result, we’re appointing Simon Hammon as its new last June, which will allow access to the delighted the brand has chosen Relax CEO, which became official in July of this Spanish market. to enrichen its offering even further. year. So, even with such change being That said, Relax’s deal with bet365 I’m sure the addition of our premium undertaken on the inside, Relax is is much larger in scope, and will cover portfolio will only benefit that reputation taking strides to ensure the growth of multiple international markets. A fact further as bet365 continues to grow and its brand in multiple markets.
Sponsored by MASSACHUSETTS FINALLY WELCOMES GAMBLING, BUT WITH AN INTENSE STARE After years of attempts, promises betting industry to MA.” and outright frustration, the state of GI Verdict: The opening up of Massachusetts – at the last minute Massachusetts to gambling will see – agreed a new bill which will open up it join the 30+ other states, as well the state’s gambling laws and allow the as Washington DC, in creating a new public to place bets on sporting events revenue market for those who wish for the first time. to bet on sporting events. The new legislation, which will be Typically a democratic stronghold, signed into state law shortly by Governor the debate over whether or not Charlie Baker, who has backed the Massachusetts should legalise gambling legalisation of gambling within the has raged since the Supreme Court state, stipulates that gambling will struck down the Professional and be legal on all professional sport. Amateur Sport Protection Act in 2018 While an agreement on collegiate – but has found strong public backing sport was also reached – despite vast from Massachusettsans. differences on both sides – meaning With the famed adoration for gambling on college events in After the agreement was reached in various sporting outfits in Massachusetts Massachusetts will be illegal, unless Massachusetts, Speaker Ron Mariano – including The Red Sox, The New the college team is competing in a tweeted: “I am proud to announce England Patriots, The Boston Bruins national tournament. that the Sports Betting Conference and The Boston Celtics – the legalisation Furthermore, the bill introduces a Committee has reached an agreement of sports wagering appears to be a 20% tax rate for online sports gambling on legislation that will legalise wagering lucrative move by the state House and a 15% rate on all retail market on professional and collegiate sports in and Senate in the long run. But it wagers, while not allowing any betting Massachusetts, bringing the immense has opted to carefully manage the transactions to be made by credit card. economic benefits of a legal sports industry with strict regulations.
Provided by www.FantiniResearch.com REVENUE REPORTS: NH, RI NEW HAMPSHIRE: JUNE Fantini Research partners with Gambling Insider NEW HAMPSHIRE: JUNE SPORTS BETTING REVENUE NEW HAMPSHIRE: JUNE JUNE CHANGE (%) to provide weekly gaming industry data. This REVENUE (M) YEAR-ON-YEAR SPORTS BETTING REVENUE JUNE CHANGE (%) week, we look at sports betting revenue from REVENUE (M) YEAR-ON-YEAR Mobile SPORTS BETTING REVENUE $3.911 JUNE +53.18 CHANGE (%) New Hampshire and revenue from all sources REVENUE (M) YEAR-ON-YEAR Mobile Retail $3.911 $0.908 +53.18 +31.03 for Rhode Island. Mobile $3.911 +53.18 Retail Total Revenue $0.908 $4.819 +31.03 +24.53 Retail $0.908 +31.03 Total Handle Revenue $4.819 $53.568 +24.53 +36.42 Total Revenue $4.819 +24.53 Total Handle $53.568 +36.42 Total RHODE Handle ISLAND: JUNE REVENUE $53.568 +36.42 RHODE ISLAND: JUNE REVENUE ALL-SOURCES RHODE ISLAND:REVENUE JUNE REVENUE JUNE CHANGE (%) REVENUE (M) YEAR-ON-YEAR ALL-SOURCES REVENUE JUNE CHANGE (%) Twin River (BALY) ALL-SOURCES REVENUE REVENUE (M) $39.400 JUNE YEAR-ON-YEAR +15.19 CHANGE (%) REVENUE (M) YEAR-ON-YEAR Twin River Tiverton (BALY) (BALY) $39.400 $10.878 +15.19 +4.91 Twin River (BALY) $39.400 +15.19 Tiverton Total (BALY) $10.878 $50.278 +4.91 +12.80 Tiverton (BALY) $10.878 +4.91 Total $50.278 +12.80 Total $50.278 +12.80 SLOTS JUNE CHANGE (%) REVENUE (M) YEAR-ON-YEAR SLOTS JUNE CHANGE (%) Twin River SLOTS REVENUE (M) $32.709 JUNE YEAR-ON-YEAR +16.92 CHANGE (%) REVENUE (M) YEAR-ON-YEAR Twin River Tiverton $32.709 $9.525 +16.92 +9.11 Twin River $32.709 +16.92 Tiverton Total Slots $9.525 $42.235 +9.11 +15.06 Tiverton $9.525 +9.11 Total Slots $42.235 +15.06 Total Slots $42.235 +15.06 TABLE GAMES JUNE CHANGE (%) REVENUE (M) YEAR-ON-YEAR TABLE GAMES JUNE CHANGE (%) Twin River TABLE GAMES REVENUE (M) $6.690 JUNE YEAR-ON-YEAR +7.42 CHANGE (%) REVENUE (M) YEAR-ON-YEAR Twin River Tiverton $6.690 $1.353 +7.42 -17.43 Twin River $6.690 +7.42 Tiverton Total Table Games $1.353 $8.044 -17.43 +2.24 Tiverton $1.353 -17.43 Total Table Games $8.044 +2.24 Total Table Games $8.044 +2.24 SPORTS BETTING JUNE CHANGE (%) OPERATORS REVENUE (M) YEAR-ON-YEAR SPORTS BETTING JUNE CHANGE (%) OPERATORS Online SPORTS BETTING REVENUE (M) $1.734 JUNE YEAR-ON-YEAR +1.26 CHANGE (%) OPERATORS IGT / CZR REVENUE (M) YEAR-ON-YEAR Online Tiverton $1.734 $0.279 +1.26 -38.07 IGT / CZR Online $1.734 +1.26 IGT / CZR Tiverton Twin River $0.279 $0.340 -38.07 -77.37 CZR CZR Tiverton $0.279 -38.07 CZR Twin Total River Revenue $0.340 $2.353 -77.37 -35.82 CZR Twin River $0.340 -77.37 CZR Total Handle Total Revenue $2.353 $34.230 -35.82 +16.16 Total Revenue $2.353 -35.82 Total Handle $34.230 +16.16 Total Handle $34.230 +16.16
SLOTS JUNE CHANGE (%) REVENUE (M) YEAR-ON-YEAR SLOTS JUNE CHANGE (%) Twin River REVENUE (M) $32.709 YEAR-ON-YEAR +16.92 Provided by www.FantiniResearch.com Twin River Tiverton $32.709 $9.525 +16.92 +9.11 Tiverton Total Slots $9.525 $42.235 +9.11 +15.06 Total Slots $42.235 +15.06 TABLE GAMES JUNE CHANGE (%) REVENUE (M) YEAR-ON-YEAR TABLE GAMES JUNE CHANGE (%) Twin River REVENUE (M) $6.690 YEAR-ON-YEAR +7.42 Twin River Tiverton $6.690 $1.353 +7.42 -17.43 Tiverton Total Table Games $1.353 $8.044 -17.43 +2.24 Total Table Games $8.044 +2.24 SPORTS BETTING JUNE CHANGE (%) OPERATORS REVENUE (M) YEAR-ON-YEAR SPORTS BETTING JUNE CHANGE (%) OPERATORS Online REVENUE (M) $1.734 YEAR-ON-YEAR +1.26 IGT / CZR Online Tiverton $1.734 $0.279 +1.26 -38.07 IGT / CZR Tiverton Twin River $0.279 $0.340 -38.07 -77.37 CZR CZR Twin Total River Revenue $0.340 $2.353 -77.37 -35.82 CZR Total Handle Total Revenue $2.353 $34.230 -35.82 +16.16 Total Handle $34.230 +16.16
Sponsored by How significant is the added revenue for the customer? GUEST It’s huge; there are several different practical applications for our platforms and one of them is footfall. The practical application of that is to be able to tell the slot manager INTERVIEW which areas are performing better than others. It’s constantly measuring 24/7, so they may have staff members that are looking at slot flow and point flow at certain days or certain times that staff is available – but this is a real snapshot 24/7 that can tell where busy spots are or where TODD MYERS, not busy spots are. From a revenue perspective that makes FOUNDER & CEO, GOZONE WIFI a huge difference because they can place the proper games in certain areas. Myers speaks with Gambling Insider about How does your platform drive player loyalty? data marketing, trying to improve casino flow, affordability One of the platforms collects data, and the data that it and data privacy... collects is personally identifiable information – obviously we have the tools to comply with GDPR and all the privacy laws – and most people don’t have an issue with entering How many casinos has your system been implemented information. So, with the data released to us, our platform in currently? can input data automatically on that person, such as Right now, we’ve got about seven casinos that are using birthday, gender, etc. our platform. But the beautiful thing about our system is From what we’ve seen, 40% of the people that are in a we’re not actually hardware based; we don’t have a physical casino are carded, 60% are not, so the marketing dollar is component, our software integrates with most enterprise primarily going to carded members and loyalty customers -grade Wi-Fi that already exists. That’s why these casinos love – and that’s where the existing data is. our product, because they can just add us in to existing Our idea is to ask how do you get the other 60%, how infrastructure and they don’t need to buy anything new. do you convert them to become carded? Well, when you Immediately they have access to a plethora of data walk into a casino generally your cell phone dies, it gets they never had access to before. poor signal – especially here in the US, where we have a lot of Indian Reservations that have the casinos on them, How long does the software take to install? and a lack of towers is a big issue. Everything can be done remotely. We’ve got set-up guys, What we found is people generally access Wi-Fi when so we work with the casino’s IT team to integrate the right they arrive if they want to stay connected. To gain access, platform and, in general, product set up usually takes less they enter a lot of information – at which point, we can than a day. We integrate natively and partner with most of the customise some campaigns that go to them by email or large hardware companies. text message, promoting things within the property as well This isn’t new software by any means, it’s just software as the loyalty carded programme. that’s been used in different verticals. Now, we’re really From that, we’ve seen a huge uptick of non-carded players shifting our message into the gaming space because there’s a converting into loyal players because the campaigns we’ve lot of opportunity for gaming to take the data and utilise created are being driven through our system. They’re real-time, player returns. they’re relevant, they’re in the property – it’s not like THE LATEST ISSUE OF GAMBLING INSIDER IS OUT NOW CLICK HERE TO VIEW
Sponsored by sometimes you type in your email address and six weeks to get an understanding of everybody that comes into the later you get an email from the property. This is an email property, whether they’re loyalty players or not – this way talking to you right now, perhaps giving you a coupon, casino they have a new way to talk to those players. dollars – that’s the difference with our platform, it’s current, it’s personalised – but, at the same time, it complies with all the Are you ahead of your competitors in the field? privacy settings. We don’t see many competitors in this space specifically related to Wi-Fi. There are all kinds of channels to collect On that point, what do you do with the data, because information on players; we are just another one more in this post-Snowden world people really care about of those channels that’s a part of the marketing pie. But where it’s going? we have immediate relevance to the players, we can We don’t even share it internally with ourselves, it’s only immediately communicate with the people; however, accessible by the facility – and with that said, it will we don’t see a lot of competition in this space. generally integrate with an existing loyalty system or an existing CRM. How long have you been going now; when did this concept become real? We’re an eight-year-old company and this data has been readily available for verticals in different industries, all we’re “Generally, IT departments are doing is adapting it to the gaming industry. Primarily, it’s been used for years to capture information in restaurants, always shrinking, due to costs, hotels, airports, places like that. So it’s adapting existing so this gives that IT department technology into a different vertical and focusing on that, that’s really what we’re trying to accomplish here. the opportunity to either We’re doing well because of the relevant data and marketing as a huge budget line item for these gaming and casino expand or refresh equipment properties. One of the big things our platform has done is that marketing departments see so much value in the because it’s always changing” data we’re able to provide that they’re willing to open up their budgets and drive an IT infrastructure. Generally, IT departments are always shrinking, due to costs, so this gives that IT department the opportunity to So, you as GoZone don’t touch the data? either expand or refresh equipment because it’s always Well, we store it, but we don’t touch it, there’s no humans changing. A lot of IT departments want to switch to the that see it. new technology, but they don’t have the budget – if we can give a reason for the marketing department to open up Are there any plans to expand to further casinos? their budget and help drive the IT refresh, then really what There are, we’re working with several different properties we’re seeing is our platform acting as a bridge to those in the US – and also now, because we’re getting some budgets: IT vs Marketing. visibility in the US, we’re hearing from other countries that are interested in sharing their data. That’s the beauty of the If more and more people adopt your system, will it become system, it can be used globally – not just North America more affordable? – it’s cloud-based and can be implemented anywhere. That’s right and it makes it much easier for the user, while adding a layer of security for that user as well. Some of the Where would you like to make sure you have a presence? things we do generally promote device isolations, ensuring Well, we want to maintain a presence in Nevada; we already your handset or telephone can’t be seen by any other have a presence there and a couple of casinos are using our devices on that network. system, as well as California. So, primarily North America, but now we’re hearing more internationally. We just started With security being so essential, has that been a problem talking to a casino in Macau. As they come out of the for you or has it worked well from day one? Covid lockdowns, it’s an opportune time to activate this It’s worked pretty well from day one. We’ve actually had to because it’s very quick and easy to activate the service. work with the hardware companies to have them perfect I think that’s where the facilities, pre-pandemic, only knew some things on their side, because it’s more to do with the how to communicate with carded players. physical hardware functionality and how devices talk to But what about the non-carded players, are you open or the different access points. But we have helped facilitate not open? This is an opportunity for those casino facilities that to be able to adopt more secure standards.
Sponsored by and pandemic-enforced restrictions. THE We all know this will change: just like with Las Vegas, once Macau’s casinos fully open for business again, revenue figures will absolutely fly. As we have also detailed, though, right now DEBRIEF it is very much a question of when. Naturally, however, these are land-based problems. And the most noticeable trend of growth over the past four years has been that of the online gaming industry. Sports betting GROWING CHANGE, CHANGING GROWTH has become more and more digitalised but this has been Over the last few years, scarcely have there been many GI even further expedited when it comes to casino and online Fridays that have not covered some type of industry shift, slots. Here, we’ve seen the amalgamation of operators and be it regulatory or M&A. In that time, we have inevitably suppliers, the rise of aggregators and the proliferation of seen change – an inordinate amount during Covid-19 game design studios. lockdown months – but even more inevitably, growth. A lot has happened, a lot has changed – despite Since the overturning of PASPA in May 2018, we have brought gambling’s core offering ultimately remaining very similar. you news of multiple states legalising sports betting on what One thing that has definitively changed is the skyline of the seems like a weekly basis. In the coming years, we will no doubt industry, with Evolution and Aristocrat being two big movers bring you more of the same, as regulated sports wagering slowly during this golden age of global gaming. becomes part of the daily fabric of US sport. On the operator side, meanwhile, Flutter Entertainment and Due primarily to the effects of Covid-19, we have also seen Entain form huge chunks of the industry today. Perhaps the Las Vegas’ return to its throne as the globe’s premier gaming biggest measure of change over this time? Following major hub. Macau, as this issue of GI Friday has the unfortunate rebrands and serial M&A, neither of those names even existed pleasure of detailing, is seriously struggling due to closures four years ago. Produced and published by Players Publishing Ltd. Curated by Tim Poole (Tim.Poole@gamblinginsider.com) with contributions from the Gambling Insider team. All material is strictly copyrighted and all rights reserved. Reproduction without permission is forbidden. Every care is taken to compile GI Friday but we assume no responsibility for the effects arising therefrom. The views expressed are not necessarily those of the publisher. To advertise call +44 (0) 207 729 6279 or email sales@gamblinginsider.com
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