IMPACT REPORT - Under the patronage of HRH Prince Hassan of the Hashemite Kingdom of Jordan - AMWAJ Forum
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Under the patronage of HRH Prince Hassan of the Hashemite Kingdom of Jordan IMPACT REPORT Official Founding Partners
AMWAJ 2016 IMPACT REPORT 2
Testimonials
“ AMWAJ is a true ‘catalyst for change’”
HRH Princess Sumaya bint Hassan of Jordan
See video
“ I was thrilled by AMWAJ 2016. The
event highlighted different crit- “AMWAJ is an inspiring space
gathering different back-
ical areas in the MENA region grounds sharing the same
such as water consumption, goals and hopes I have been
fresh water scarcity, the enjoying the Networking in
need for public awareness AMWAJ with the entrepre-
campaigns to reduce water neurs, start ups and inspir-
consumption. AMWAJ also
advanced partnerships and
ing leaders.
”
Lamis Qdeimat, Palestinian water entrepreneur
opened business opportunities for
young entrepreneurs.
”
Oday Samad, Lebanese social entrepreneur
AMWAJ 2016 2016 IMPACT REPORT 3
Founder’s Statement
Stuart Reigeluth Founder, Revolve Media
Connecting environmental sustainability and social entrepreneurship, AMWAJ
is an International forum bringing together young professional journalists,
researchers, policy-makers and business leaders to advance sustainable
development around the Euro-Mediterranean and Middle East regions.
AMWAJ stands for A Mediterranean Water And Jour- Based on the following highlights, you will see the addressing environmental, climate, agriculture, and
nalism forum on sustainable development (AMWAJ) In great impact of having panel discussions, media urban challenges.
Arabic, the word AMWAJ literally means “waves” and workshops, a field trip to see a real solution – the
refers here the waves of water and energy, the ebb largest public-private partnership (PPP) wastewater In an era of growing water scarcity, we need more
and flow of history back and forth across the sea, the plant in the Middle East – interviews, videos and other solutions and AMWAJ helps show the solutions that
movement of people and goods, the positive potential articles that created a very valuable cluster-and-rip- currently exist and identifies new and innovative ide-
for investments and building momentum together, ple effect of communicating sustainability in different as and projects that help advance sustainability. The
language and countries with our participants. PepsiCo Social Impact Award was pitoval in bringing
We are grateful to all our partners for making the first young entrepreneurs together to pitch their projects
AMWAJ Forum a tremendous success in Amman, We also presented the Water Around the Mediterra- to their peers and investors with the triple bottom-line
Jordan, and for seeing the value of continuing this nean report that includes contributions from young of sustainability as a prerequisite for success: what is
journey together. We aim to take AMWAJ to Barcelona professional journalists and researchers from a good for the environment is good for society and can
(Spain) in 2018, to Beirut (Lebanon) in 2019, and to variety of countries. This report is the flagship pub- be great for business.
Tunis (Tunisia) in 2020, each time connecting the sea lication of our non-profit Revolve Water that com-
a little more. municates the value of water as a central theme to
AMWAJ 2016 IMPACT REPORT 4
Highlights
268 Applicants
143 women
125 men +40 Countries
represented +200 Participants
Our participants were a diverse group of AMWAJ brought together over 260 young
professionals representing over professionals and thought leaders, journalists,
40 countries who believe in the power of entrepreneurs, influencers and researchers
partnerships to advance sustainable development from the UN, OECD, government, non-profit and
in the Middle East and Mediterranean. corporate levels.
Jordan 59
Egypt 39
Palestine 27 Journalists Entrepreneurs
Morocco 26
Iraq 14
Syria 13
Tunisia 12
Lebanon 8
Yemen 7 Influencers Researchers
Sudan 6
Libya 5
Turkey 5
Germany 5
Saudi Arabia 4
UAE/Pakistan/Italy 3
AMWAJ 2016 IMPACT REPORT 5
Moments and people
> View the full agenda
Key topics
> Connecting & Investing in Water & > The Role of the Media in driving
Energy Projects sustainable development
challenges in MENA
> Women Agents of Social Change
and Drivers of Economic Growth > The Power of Girls, Education and
Entrepreneurship Waves of Change
> Youth: Unemployment &
around the Mediterranean
Opportunities in MENA
> The Political, Social and Economic
> Connecting social entrepreneurs
Landscape of the Arab Region:
with investors, presenting
Where We Need to Go Now?
innovative projects to journalists,
opening business opportunities > Trends in Responsible
around the region Business Practice and Social
Entrepreneurship: An Overview of
the Arab Region
AMWAJ 2016 IMPACT REPORT 6
Revolve Water Media Workshop:
Communicating the value of water
> On (mis)communicating water in the media
by Dr. Francesca de Chatel, Director,
Revolve Water
> On Water & Corporate Social Responsibility
(CSR)
by Peter Easton, Founding Member,
Revolve Water
> On Creating Strategic Partnerships
by Erin Thomas, Senior Director, Sustainability
Communications, PepsiCo
> On PepsiCo’s Positive Water Impact in Jordan
by Nidal Hamam, General Manager,
PepsiCo Jordan
Led by Revolve Water in partnership with PepsiCo, an
exchange of knowledge with 50 journalists, research-
ers and policy-makers from around the MENA region.
Simultaneous translation in Arabic/English, a series of
presentations and interactive Q&A with the audience
on water stewardship in companies and how water
and environmental issues at large are under-reported
across the region:
AMWAJ 2016 IMPACT REPORT 7
Revolve Water Around
the Mediterranean Report
Facts & Figures
> Content: 160 pages > Distribution: 2,500
on governance, copies
agriculture,
desalination, > AMWAJ fórum Contributors Chap. 1
technology, (Amman), the
cooperation, International Water
pollution, scarcity, Summit (Abu Dhabi), Ahmed Almansouri is a Marcello Cappellazzi is a
Peter Easton is a senior
consultant in water
The Mediterranean
stewardship, and a founding
freelance journalist based researcher at Revolve Media.
member of Revolve Water.
in Saudi Arabia. He holds a He has contributed to Revolve
and climate change the Union for the
BA in journalism, marketing Magazine with articles
and advertising from Suffolk about agricultural policy and
University, Boston, and an MA sustainable development
from Boston University, USA. in India, Tunisia and Israel/
Palestine.
Mediterranean Lara Nassar is a senior The population of the region
has nearly doubled from
(Barcelona), the EU 276 million
research fellow at the WANA
> Languages: bilingual
Institute in Amman, Jordan.
As an environmental scientist,
she previously worked at in 1970 to
500 million
the International Union for
Fatjona Mejdini is a Nadia Muhanna is a
Sustainable Energy
Conservation of Nature –
English/Arabic
journalist at Balkan Insight. Palestinian-Hungarian
She is based in Tirana, journalist. She grew up in
Regional Office for West Asia,
UNDP and GEF.
in 2015
Albania, and has more than a Syria and currently works
decade’s experience in local in Spain. A journalist since
and regional media. 2006, she has covered a
Week (Brussels),
great variety of issues with a
focus on the Middle East.
> Foreword by HRH the 2017 EIP-Water Mohammed Yahia is the
executive editor of Nature
Research in the Middle Map 1. Mediterranean Sea water balance
Sedeer el-Showk is a
Human impacts
Conference (Portugal)
East, and was the launch
Prince Hassan of
Finnish/Lebanese freelance Source: Revolve Water based on State of the Mediterranean Marine and Coastal Environment (UNEP, 2012).
editor of Nature Middle
science writer and editor Mike Safadi is a junior
East. He is also currently
living in Morocco. You can water expert based in Beirut,
theHumans
vice president
have a ofsignificant
the impact on the good for the economy, especially of less- from the Black Sea ports and the Arabian
find him on Twitter as Lebanon.
World Federation
waters of Science Sea. The total
of the Mediterranean developed regions, but it also applies Gulf playing a key role. The environmental
@inspiringsci or visit his
plus partner
Journalists.
populationHeofis based in
Mediterranean countries significant pressures on the natural impacts from shipping include accidental
Jordan: “Towards
website at
Cairo, Egypt. from 276 million in 1970 to
increased environment and demand for resources, spillages, paint biocides, accidental
sedeerelshowk.com.
nearly 500 million today. For most countries including water and energy, and an transport of invasive species, physical
in the region, populations are concentrated increase in wastewater and general waste. striking of sea animals and underwater
along the coast. There are many human To add to the pressure, tourism is mostly noise. In fact, the impact on wildlife of 120
120
channels.
8 www.revolve-water.com
pressures, including the expanding concentrated during the summer months human-generated marine noise from 9
a Water & Energy
Adige
urban populations, the growing impact of when rainfall and river flows are lowest. many sources is a growing environmental
Rhône 50
agriculture, industry, shipping and tourism, concern. Despite a ban on sea-dumping,
Po 20
waste and wastewater disposal, fishing and The Mediterranean is one of the busiest illegal waste disposal continues. There 20
water use. regions in the world for marine transport are also impacts from ports and their Neredva
and shipping activities, which place associated infrastructure on land. Tiber Drin
Community”
Evros/
The Mediterranean Basin is the largest considerable pressure on the marine and Ebro Adriatic Maritsa
tourist destination in the world, attracting coastal environment. More than 75% of 20 20
North-
around a third of all global tourists (310 global maritime traffic transits through Western
million out of 1 billion). Of course, this is the sea, with the transport of oil and gas 5 Seyhan
South- Tyrrhenian 20
> Digital edition: 21,713
Western Ceyhan
5
Ionian
Alboran Aegean
Shellif
The health of the Mediterranean Sea is strongly Moulouya
Central
South
North
Levantine
dependent on the health of the rivers flowing into it. Levantine
> Contributors: reads. Source: issuu. Nile
The pressure on fish stocks is high, with more than 65% of commercial stocks considered to be overfished. Sa Riera,
Fish stocks
com
Spain, 2004.
Source: Paddy Briggs.
8 young professional Fishery is also an important industry and
a key component of the region’s cultural
identity. The pressure on fish stocks is
high, with more than 65% of commercial
contributors from Italy,
stocks considered to be overfished. Some
species, like the Atlantic blue-fin tuna, are
Average freshwater fluxes
endangered. Despite these major concerns, Cubic kilometer per year
there is a view that stocks are more resilient
than might be expected, helped by a high
Morocco, Albania,
diversity of refuge and spawning zones,
and the high proportion of small-scale Annual climatological river discharge
commercial operators, representing 85% of Cubic meter per second
the fishing fleet. Many boats are not even
motorized, as in Tunisia where 70% of the 10 150 500 1000 1500 1800
Spain, Lebanon,
14,000 fishing boats are non-motorized.
The pressures are also offset by a ban on
trawling at more than 1,000 m depth, and
the fact that two thirds of demand for fish is
sourced from outside the region. However,
Egypt, Jordan, and
the state of fish stocks and threatened
species remains a major concern, requiring
monitoring, management and political
cooperation.
Saudi Arabia 14 www.revolve-water.com 15
AMWAJ 2016 IMPACT REPORT 8 AMWAJ Field Visit As-Samra Wastewater Treatment Plant Jordan is one the most water- scarce countries in the world, with limited water available for economic activities in hotels, restaurants, small businesses and households. In such a dry country, every drop of water counts. The expansion of the As-Samra Wastewater Treatment To address these challenges, the Jordanian gov- Plant (WWTP), which treats wastewater from the Am- ernment partnered with the Millennium Challenge man and Zarqa governorates, provides clean water into Corporation (MCC), an independent US government rivers and reservoirs, creating an additional source of agency working to reduce global poverty through eco- water for irrigation and freeing up fresh water for use nomic growth, to assist the Ministry of Water and Irri- in economic activities and domestic use in Jordan’s gation (MWI) with an expansion project. largest cities. Today, As-Samra provides over 10% of the country’s entire annual water resource.
AMWAJ 2016 IMPACT REPORT 9
Pepsico’s
Social Impact Award
The goal of the competition was to promote The winner of the PepsiCo Social Impact
“governance
The absence of sustainable
during the last
MENA-based social enterprises that develop Competition was NAPATA, a social enterprise
solutions with a “triple bottom line” of based in Aswan in southern Egypt, that advances
couple of years in Egypt,
sustainability: what is good for the Environment the repurposing/upcycling concept of re-using pushed people to find their
is good for society and can be great for business.
A total of $20’000 was divided amongst the 3
old materials to make new products: NAPATA
recycles palm waste by turning it into eco-friendly
own solutions for their social
winners, after 10 finalists pitches to the jury that products. The second place went to Green Alafco, problems. Egypt has a huge
included Revolve, Ahead of the Curve, PepsiCo a Tunisian start-up that recycles aluminum. population and there’s a lot
and Wamda representatives. Lebanese start-up Pathfinder won third prize for
offering automated visual aid and a navigation of underprivileged people
system to serve the visually impaired. compared to the small GCC
countries.
”
Jana Kassem, Wamda’s competition organizer.
“forI believe there is a great role
enterprises to drive social
and environmental returns for
the community.
”
Noha Hefny, director of MENA corporate affairs at PepsiCo.
Caption Caption
AMWAJ 2016 IMPACT REPORT 10
Media Coverage
LEBANON
MONTEGRO An-Nahar
Café de Montenegro Assafir
Dnevne Novine
JORDAN
ALBANIA Jordan Times
Gazeta Tema Ammon News
Gazeta Dita Al-Ghad
Tirana Observer
Medium
KUWAIT
Al Sabah
SPAIN
SwitchMed EMIRATES
Climate Control Middle East
Entrepreneur Middle East
MOROCCO Albawaba.com
Massolia Arabian Business Arabic
SAUDI ARABIA
TURKEY
Arab News
EKOIQ
Saudi Gazette
EGYPT YEMEN
Loma Zoma Yemen News
Al-Ahram WeeklyAMWAJ 2016 IMPACT REPORT 11 Thank you to our Strategic Partners 2016 partners! HRH Prince Hassan Institutions Field Visit Partners Social Entrepreneurship Partners Water Partners Media Partners
Join the AMWAJ journey to connect the Mediterranean > Spain (Barcelona) 2018 > Lebanon (Beirut) 2019 > Tunisia (Tunis) 2020 Stuart Reigeluth Patricia Carbonell Join the AMWAJ community Vice-President Communication Coordinator Revolve Water Revolve Water Rue d’Arlon 63-67 Sant Antoni Maria Claret, 167 www.revolve-water.com 1040 Brussels 08025, Barcelona T: +32 2 318 39 84 | M: +32 485 432 425 M: +34 722 763 697
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