Advertising possibilities during - IAA 2019
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Advertising possibilities during IAA 2019
IAA visitor parking garage and visitor parking area Rebstock 56 % of all visitors have been parking there during IAA 2017 Extract from the IAA final report 2017: Passenger cars were by a long way the most popular means of transport for getting to the IAA (56%). Of the people who arrived by car, 79 percent did not travel alone, but had at least one other person with them. More and more visitors used offers of coach transfers: 7 % in 2017 (2015: 5%; 2013: 4% ). * Also choaches are parking on the parking area Rebstock.
NEW!!! Tower Lift Container at the Rebstock
outdoor visitor car park
Unique opportunity: Your vehicle together with a giant billboard!
3
NEW!!! Tower Lift Container at the Rebstock
outdoor visitor car park
Dimensions and format
• Container
L 600 x W 230 x H 250 cm
Max. load-bearing capacity:
3,000 kg
• Advertising area:
L 1,100 x W 350 cm x H 400 cm
Prices
• Rent: 29,900 euro
• Production: 5,295 euro
4
Giganto – Large advertising space at Rebstock area
Dominant at selected positions!
5
Giganto – Large advertising space at Rebstock area
Formats
• w 800 x h 800 cm = 64 m²
• w 1,600 x h 800 cm = 128 m²
Costs
• Rental for 64 m²: 11.890 euro
Production for 64m²: 3.917 euro
• Rental for 128 m²: 23.775 euro
Production for 128 m² : 7.834 euro
6
Oktavo and Prima – Advertising towers Rebstock area
Visible from far away – even when exciting the Highway: Advertising
towers at the Rebstock parking area and at the entrance to the Messe
Frankfurt multi-storey park garage.
7
Oktavo – Advertising towers Rebstock area
Format
• w 230 x h 800 cm
three-sided
Costs
• Rental: 6,250 euro
• Production: 2,525 euro
8
Prima – Advertising towers Rebstock area
Formats
• w 400 x h 800 cm
four-sided
• w 400 x h 1.000 cm
four-sided
Costs
• Rental Prima 8 m: 14,990 euro
Production: 6,049 euro
• Rental Prima 10 m: 18,735 euro
Production: 7,558 euro
9
Viadukt - Gateways to the fair on the parking area
The gateway to the visitor car park, and therefore to IAA 2019, can
be yours! Brand the giant bridges over the roads leading into Messe
Frankfurt and show that you are a force to be reckoned with.
10Viadukt - Gateways to the fair on the parking area
Format
w 1,300 x h 600 cm
(Width of pillars: 218 cm each)
Equipped with laminated flake
Boards for your own design –
high-resolution graphics and
special colors possible
Costs
Rental: 12,625 euro
Benchmark for graphic production:
ca. 10,000 – 12,000 euro
(depening on work required)
11Advertising Cube – Large advertising space at Rebstock
area
The ultimate advertising surface!
12Advertising Cube – Large advertising space at Rebstock
area
Formate
w 800 x h 1.000 x d 400 cm
Costs
• Rental: 24,125 euro
• Production: 7,344 euro
13Posto – Facade poster at the parking garage Rebstock
Use these large advertising spaces on the facade of our multi-storey
parking garage with 5,500 parking spaces each day
14Posto – Facade poster at the parking garage Rebstock
Posto
Posto 3a
3a
Posto 1 Posto 2 Posto 3 Posto 3a
w 1573 x h 525 cm w 2112 x h 525 cm
w 1018 x h 1090 cm w 2112 x h 525 +
2 x w 471 x h 565 cm 15Posto – Facade poster at the parking garage Rebstock
Formats and costs
Posto 1 (w 1573 x h 525 cm)
Rental: 16,065 euro
Production: 3,550 euro
Posto 2 (w 1018 x h 1090 cm)
Rental: 17,7320 euro
Production: 4,550 euro
Posto 3 (w 2112 x h 525 cm)
Rental: 17,320 euro
Production: 4,550 euro
Posto 3a (w 2112 x h 525 +
2 x w 471 x h 565 cm)
Rental: 25,980 euro
Production: 6,825 euro
16City-Light-Posters – Rebstock parking garage
On the way from the car to the shuttle terminal visitors are guided
from their parking space to the bus terminal along the City-Light
showcases.
17City-Light-Posters – Rebstock parking garage
Format
w 119 x h 175 cm
Costs
• Rental: 725 euro
• Transparency production
on back-lit-film: 540 euro
18City-Light-Posters – Rebstock parking garage
19Banner in the Rebstock parking garage above the central
escalator leading to the shuttle bus station
Format
w 350 x h 150 cm
Costs
• rental: 2,400 euro
• production: 490 euro
20NEW!!! Exclusive branding of all IAA parking garage tickets Act now to take advantage of a brand new and particularly exclusive advertising opportunity and place your branding on the back of all IAA parking garage tickets! With more than 70,000 tickets printed – tickets that remain with visitors even after they leave the parking garage – a lasting effect is guaranteed. Parking ticket back Format of your advertising space: w 75 x h 32 mm Costs Your advertising space Rental: 14,735 euro w 75 x h 32 mm Production: 4,250 euro
Example for branded parking tickets
NEW!!! Exclusive branding of all exit barriers at
IAA parking garage
Format
w 86,5/109,5 x h 10,3 cm
30 barriers in total
Costs
• Rental: 6,700 euro
• Production: 2,225 euro
Platz für Ihre Werbung
B 75 x H 32 mmPromotions – Rebstock parking garage and parking area
Approx. 90,000 cars with multiple passengers during the IAA. Advertise
your message to the visitors arriving in the morning or leaving in the
afternoon.
24Promotions – Rebstock parking garage and parking area
Costs
• Promotion at parking garage,
selectively morning or afternoon
hours: 1,245 euro/day
• Promotion at parking area, selectively
morning or afternoon hours:
- Monday to Friday 1,245 euro/day
- Saturday to Sunday 1,910 euro/day
25NEW!!! AdBalloons in the multi-storey visitor car park and
the Rebstock outdoor visitor car park
Make your advertising impact soar! By
combining these sensational
advertising spaces with an active
approach to visitors, you can create a
presence that stands out and make a
lasting impression!
AdBallons have a lot to offer:
• Maximum visibility even at a distance
• Approx. 1.5 m2 of advertising space on
each side
• Can be deployed any place and in any
weather
• Integrated illumination ensures a
perfect presence in any location
26NEW!!! AdBalloons in the multi-storey visitor car park and the Rebstock outdoor visitor car park Format Approx. 1.5 m2 of advertising space on each side Costs Two AdBalloons for nine days in the multi-storey visitor car park or at the Rebstock outdoor visitor car park: 26,900 euros* Shorter deployments are also possible on request. The minimum duration for which AdBalloons can be deployed is two days. * Agency discounts are not available. 27
Billboards along the shuttle bus route from the Rebstock
parking garage to the exhibition ground
Format
w 98,5 x h 301 cm
10 positions in total
Costs
Rental: 1,680 euro
Production: 420 euro
28Maximo – Large-scale billboards around the fair grounds
8 strategically positioned large scale billboards are directly at the
streets surrounding the fair grounds.
Format
w 356 x h 256 cm
Costs
• Rental: 3,210 euro
• Production: 663 Euro
29Maximo – Large-scale billboards around the fair grounds
30NEW!!! Digital Signage on the exhibition ground 5 LED video screens for your brand message For the first time we will be offering you the chance to present your message outdoors on the exhibition grounds using digital media. Show your brand act now to secure your advertising time on our five LED video screens. Thanks to attractive locations, these screens are always an eye-catcher for more than 800,000 IAA visitors*. * Number of visitors at IAA 2017: 810,400 (source: iaa.de) 31
NEW!!! Digital Signage on the exhibition ground
5 LED video screens for your brand message
Here’s how it works:
• You book your advertising time by ordering a package for the entire duration of the
trade fair (13 days).
• You provide us with your spot, which can be up to 30 seconds in length. When it
comes to the content of your spot, you can let your imagination run wild.
• Depending on which package you book, we will show your spot on multiple
occasions every day on all five LED video screens (10 hours per day, ratio of
journalistic content to advertising: 30/70).
Our digital signage packages:
Package Small Medium Large
Total broadcasting time (13 days) 130 minutes 390 minutes 780 minutes
Advertising time per day 10 minutes 30 minutes 60 minutes
Repetitions/day for a 5 second spot 120 360 720
Price 4.990,00 € 12.990,00 € 19.990,00 €
32Oktavo – Advertising towers at entrance City
Sometimes modesty is best left to others: Place your advertising
message so it towers high at entrance City.
33Oktavo – Advertising towers at entrance City
Formats
• w 230 x h 800 cm, three-sided
• w 230 x h 1.000 cm, three-sided
Costs
• Oktavo 8 m
Rental: 6,250 euro
Production: 2,525 euro
• Oktavo 10 m
Rental: 7,795 euro
Production: 2,953 euro
34Trigo advertising towers at entrance Portalhaus
Welcome your visitors directly at the shuttle bus escape.
35Trigo advertising towers at entrance Portalhaus
Format
w 214 x h 508 cm
Costs
Rental: 4,380 euro
Production: 1,816 euro
36Trigo advertising towers at entrance Galleria*
Welcome your visitors directly at the shuttle bus escape.
* Important note: Entrance Galleria will be open only on weekends. Rental is calculated as special price for four days.
37Trigo advertising towers at entrance Galleria
Format
w 165 x h 308 cm
Cost
• Rental: 1,485 Euro
• Production: 1,270 Euro
* Important note: Entrance Galleria will be open only on weekends. Rental is calculated as special price for four days.
38Velotaxi – your mobile advertising space from Frankfurt
Central Station to entrance City
Velotaxi advertising does a great job of generating attention and
goodwill. By booking the CityCruiser, you are able to benefit from
extremely flexible mobile advertising that is always where it is most
effective: at the heart of your target group.
39Velotaxi – your mobile advertising space from Frankfurt
Central Station to entrance City
The Velotaxis can be deployed as a shuttle service between Frankfurt Central
Station and the main City Entrance. This means that the Velotaxis are available
exclusively to trade fair visitors and take them directly from Frankfurt Central
Station to the exhibition grounds. The Velotaxis not only offer an extremely
professional service, but they also
epitomise environmental friendliness
and energy efficiency – and they
keep your brand visible throughout
the day on one of Frankfurt's main
access roads.
40Velotaxi – your mobile advertising space from Frankfurt
Central Station to entrance City
Cost per Velotaxi
Rental incl. driver for 9 days: 7,150 euro
Rental incl. driver for 11 days : 7,865 euro
Production: each 1,375 euro
In all, up to 10 Velotaxis can be used.
The Velotaxis can also be booked for shorter periods on
request. The minimum period is 5 days. In addition, it is
also possible to equip 5 of the 10 Velotaxis with tablet
PCs so that you can inform visitors of your new products
and innovations while they are travelling to the exhibition
grounds. If you are interested, prices are available on
request.
41Velotaxi – your mobile advertising space from Frankfurt
Central Station to entrance City
entrance City
Central station
42Advertisement at the escalators from Torhaus to western
exhibitionground (halls 8, 9 and 11)
four positions in total
Format
w 227 x h 364
Costs
• rental one-sided:
3,525 euro
• production one-sided:
670 euro
43New Via Mobile along hall 8 south
Escalator to hall 8 south
Passage to moving walkways
on the „old Via Mobile“
Escalators coming from
Torhaus/eastern
exhibitiongrounde
Advertisement at the escalators from Torhaus to
western exhibitionground (halls 8, 9 and 11)
four positions in totalTriangle Tower – three-sided advertising tower
Ensure your message crosses visitors’ path where they hurry from hall
to hall.
45Triangle Tower – three-sided
advertising tower
Format
w 60 x h 200 cm, three-sided
illuminated
Cost
• Rental: 1,065 euro
• Production: 410 euro
46Slim Box – Illuminated advertising space
Extremely elegant: Our Slim Boxes! Use this particularly, fashionable way
to present your best side.
47Slim Box – Illuminated advertising space
Format
• Front view: w 120 x h 200 cm
• Side view: w 20 x h 200 cm
Cost
• Rental: 1,265 euro
• Production: 515 euro
48Corpus_S – Three-dimensional advertising space
Looking sharp will get you noticed! This three-sided advertising space
is easy to see from any angle.
49Corpus_S – Three-dimensional advertising space
Format
Three different formats upon request
Cost
• Rental: 615 euro
• Production: 230 euro
50Corpus_M – Three-dimensional wall advertisement
Meet your costumer‘s interest directly at the entrance City!
51Corpus_M – Three-dimensional wall advertisement
Format
• Front: w 243 x h 110 cm
• Sides: each w 30 x h 110 cm
Costs
• Rental: 820 euro
• Production: 342 euro
52Corpus_XL – Three-dimensional advertising corpus
The ultimate eye catcher: Corpus_XL in the foyer of hall 4.1
53Corpus_XL – Three-dimensional advertising corpus
Format
• Front: w 145 x h 215 cm
• Sides: each w 75 x h 215 cm
Costs
• Rental: 1,075 euro
• Production: 714 euro
54Lumio – Transparency poster along Via Mobile
The bright, shiny posters along the moving walkways can’t be missed.
55Lumio – Transparency poster along Via Mobile
Format
w 121,5 x h 125,5 cm
Cost
• Rental incl. transparency
service: 600 euro
• Transparency production:
265 euro
56ePosters – Multimedia terminals along the central
walkways and in the hall foyers
Bringing imagery to life
Moving images never fail to catch the eye – just
one of the reasons why our ePosters are THE
MEDIUM for the digital future. With ten 55" LCD
multimedia terminals located at high-traffic spots
around the exhibition grounds, you can secure
your presence throughout the venue and ensure
that your advertising is seen again and again.
The content and form are up to you. How about
a slide show? A flash animation? Or perhaps a
video film? You provide us with the files – we
will put them on display.
57ePosters – Multimedia terminals along the central
walkways and in the hall foyers
Conditions:
Booking 20 seconds of advertising time:
3,035 euro
Booking 30 seconds of advertising time:
3,570 euro
We guarantee that
your spot will be shown 10 to 15 times an
hour on average at all ten prime locations.
While the production of your advertising spot
is not included in the price, we will be happy
to take care of this for you. Simply ask for
your customised offer.
58ePosters – Multimedia terminals along the central
walkways and in the hall foyers
Technical data:
Terminal with an integrated 55“ LCD flat
screen (portrait format) and a built-in PC
w 95,3 x h 203 x d 45,3 cm
Aspect ratio 9:16
Resolution: 1080 x 1920 pixel
59Figures
All prices exclude German sales tax. Either agencies or out-of-home-agency
receive 10% discount. Production, setup and removal is conducted by
Messe Frankfurt Medien und Service GmbH exclusively.
60Your contact partners
Messe Frankfurt Medien und Service GmbH
Anabell Condemi
Key Account Manager Advertising Services
phone +49 (0)69/7575-6858
anabell.condemi@messefrankfurt.com
Consulting for megaposter, promotions,
special advertising forms
Alexandra Jafari
Sales Manager Advertising Services
phone +49 (0)69/7575-6028
alexandra.jafari@messefrankfurt.com
Consulting for all other advertising media
61We look forward to cooperate with you! All media and positions listed above are subject to availability.
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