Houston, we have super startups on the way - Latin America ...
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OCTOBER’ 19 ISSUE #2 Houston, we have… super startups on the way Come aboard our Brazilian Rocket Ships and boldly go where no one has gone before: learn about the future plans of Conta Azul, CargoX, Creditas, Ascenty, and QuintoAndar INTERVIEW INFOGRAPHIC "A unicorn in Latin America is the result of A view of the Brazilian a solution to a huge problem," says Rodrigo investment ecosystem, according Baer, from Redpoint eventures to stages and input values
EDITORIAL Investments fueling Latin American LABS is a content platform startups about Latin America, focused on economics, business, technology and society. By providing deep and accurate content about the economic and technological landscape of Latin America, both in Portuguese and English, we help entrepreneurs and the general I n this second issue of LABS public understand the region’s Collection, we invite you to explore particularities. the strategies and plans of some true Brazilian Rocket Ships, the startups that have become the standard-bearers for the MASTHEAD new investment boom in Latin America. Thiago Romariz They are a salient example of how great Head of PR and Content at LABS thiago.romariz@ebanx.com opportunities can emerge in the most adverse of environments. Fabiane Ziolla Menezes Editor-in-Chief of LABS LABS–Latin America Business Stories– fabiane.menezes@ebanx.com is a specialized hub that brings tailored Anna Lima content from Latam to the world, and Content strategist focused tells the best stories about the region’s on LatAm at EBANX businesses, economy, society, and anna.lima@ebanx.com tech. From market to culture, LABS Livia Perretto Collections unveil some of the idiosyn- Content strategist focused crasies of a region full of opportunities– on LatAm at EBANX yet little understood. Enjoy reading! livia.perretto@ebanx.com Translation by Axel Diniz LABS TEAM Project Design Lead by Leticia Mulinari Cover Illustration by Felipe Mayerle Powered by 2 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
A unicorn in Latin America is the result of solving a huge problem RODRIGO BAER, PARTNER AT REDPOINT EVENTURES, TALKS ABOUT THE NEW BOOM OF INVESTMENTS IN BRAZIL AND LATIN AMERICA Charting the investment stars of Brazil THE VENTURE CAPITAL INVESTORS OF THE COUNTRY, ACCORDING TO THEIR STAGES AND INPUT VALUES Brazilian Rocket Ships THE STRATEGIES OF SOME TRUE BRAZILIAN ROCKET SHIPS, THE STANDARD-BEARERS FOR THE NEW INVESTMENT BOOM IN LATIN AMERICA 12 Launch window - THE YEAR 2019: A STARTUP ODYSSEY IN LATAM 16 Conta Azul - WANTS TO REACH 1 MILLION SMALL-SIZED COMPANIES 20 CargoX - WANTS TO DOUBLE IN SIZE BY 2020 24 Creditas - BEGINS ITS EXPANSION INTO LATIN AMERICA 28 Ascenty - WANTS TO GROW 50% THIS YEAR 30 QuintoAndar - WANTS TO BE IN EVERY CITY What the Petrobras scandal has to teach LABS COLUMNIST DIEGO AMORIM ANALYZES WHETHER THE STRUGGLE AGAINST CORRUPTION LED BY THE OPERATION CAR WASH WAS THE CAUSE FOR THE FALL OF SOME OF THE BIGGEST BRAZILIAN COMPANIES Culture on the spotlight TIPS ON LATIN AMERICAN MUSIC, CINEMA, AND LITERATURE LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 3
INTERVIEW A unicorn in Latin America is the result of solving a huge problem In an interview with LABS, the partner of Redpoint eventures Rodrigo Baer talks about 2019 as a record-setting year for venture capital in Latin America BY FABIANE ZIOLLA MENEZES R edpoint eventures is a venture capital company that invests in startups with resources from two other partnered funds in Silicon Valley: 2019, a year that should set a record in terms of investments in startups in Latin America, especially in Brazil. Browse the interview to see what he had to say: Redpoint Ventures and e.ventures, both of which started out towards the end of the LABS Since 2017 we have been seeing 1990s. Other global funds involved are from a new boom in investments focused China, Russia, Germany, and Japan. on startups, with the birth of a second Whereas Redpoint was one of Netflix’s wave of unicorns in Brazil and Latin first investors in the United States and America. Some believe that this is due manages a fund of close to $ 4 billion to to a maturing both of the ventures and support more than 400 companies, e.ven- entrepreneurs. How would you describe tures has a focus on businesses that bring this moment? together Internet and mobile media, with BAER The materialization of those bigger a lengthy portfolio in that sense. It was rounds and of those unicorns is really a with this dossier that the company landed reflection of something that happened in Latin America in 2012. five, seven years ago, when the first large In Latin America, Redpoint eventures venture funds were raised. The first big has already invested in startups such as fund was by Monashees in 2011, then came Creditas, Gympass, Olist, Pipefy, Rappi, Kaszek Ventures, also in 2011; and later and the list goes on… More than 30 compa- Redpoint, in 2012. And this created a seed nies have received their investments since and A Series portfolio at the time that has then—and they have BRL 1.2 billion under matured [and transformed] five or seven management, according to the interview years later, in C and B Series of rounds. with Romero Rodrigues at Neofeed. And it is because of this that today we Five years ago, the company also brought see that proliferation of unicorns and that in Itaú Unibanco to create Cubo Itaú, is really just the maturing of venture capi- which is currently the biggest innovation tal investments that had scalability. There and entrepreneurship hub in the region. are 30 companies per portfolio [in] each Rodrigo Baer, one of Redpoint even- [of those funds], so we end up talking tures’ partners, spoke with LABS about of 100 companies that are surviving 4 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“The materialization of those bigger rounds and of those unicorns is really a reflection of something that happened five, seven years ago, when the first large venture funds were raised” RODRIGO BAER, PARTNER AT REDPOINT EVENTURES mortality rates and that today have be- come a significant number of companies that are able to feed bigger funds. Photo: Redpoint eventures LABS Is thinking about business with a global DNA something common for those startups attracting large investments? BAER I believe that it depends a little on the history of each company. Some of the businesses need to be truly global to jus- tify bigger investments. Other businesses, LABS In other words, what came first? such as those that deal with banks and Did thinking globally attract invest- health insurance operators, for example, ments from major funds or vice versa? could technically be big enough in Brazil BAER Once again, that depends a little on to justify [big investments]. the history of each one of the companies. Having said this, a large part of the Gympass began looking abroad for bigger markets in Latin America are still very rounds internationally. In the case of incipient and lagging behind in relation Nubank and Creditas, it is the opposite, for to Brazil. That is why both Nubank and they are companies that would naturally be Creditas and other companies that are huge in Brazil and would use those bigger raising this bigger rounds have begun resources to begin looking abroad. to look for opportunities in Mexico, What is important is that to look abroad Argentina, Colombia, as a way to expand eats up a lot of resources, so it is only in the addressable market, even as a means rare cases that it would be viable to do so to justify large investments. without big rounds of investment. Both At the same time, a company like Pipefy things go hand in hand: the possibility of that is quintessentially a global company generating bigger rounds and, because of from its very first day, given the opportu- that, expand abroad, and the thought of be- nities in the country, is still too small to coming more global. People only begin to sustain venture capital investments. dream when they envision that possibility. LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 5
LABS Why are unicorns important for levels of the chain. We ended up creat- Brazil and Latin America? ing a pipeline in which companies like BAER They are the consequence of giant SoftBank will enter. problems that are being solved in a far more efficient manner by startups. And LABS Has the arrival of those funds if that is occurring, those companies will made you operate differently or map earn a lot of money and, as a consequence, out new strategies? Which ones? will be worth a lot of money. And so, BAER It changes things a little. There are unicorns are but a consequence of solving new funds entering at an early [stage] that a huge problem. And I don’t even need will become more competitive businesses to repeat that Latin America is not only and quicker rounds, and I believe that this a giant market, with 600 million people is super healthy for the ecosystem and and a significant GDP, but also a place of for the entrepreneur. We will have more Homeric problems. abundance of capital in A, B, and C Series, On the other hand, for the ecosystem of and that allows for companies to operate startups to begin having unicorns, that is a more rapidly, that the entrepreneur not big deal: to make the global capital market waste six months raising funds. to look to Brazil and Latin America, be- Now, the entry of growth and length lieving that here we can build big technol- funds, these do have a very big impact on ogy companies. the ecosystem, because they shift the hori- zon. Before we would look to companies LABS Does the fact that you have been that came out smaller, because it wasn’t pioneers in Latin America place you at possible to have rounds of $ 300 million, $ an advantage over other funds arriving 400 million, or $ 500 million to continue now, such as SoftBank? funding the growth of those companies. BAER Everyone that enters ends up having So we began looking to companies some kind of advantage, because this is a that were becoming bigger, with a longer game of reputation and contact networks. horizon of investments, because it ends You create success stories that become a up delaying the time that we take to reference that will make the best entre- leave [the investment and the company’s preneurs want to work with you. But I corporation]. On the other hand, they are don’t believe that we compete directly companies with a bigger impact on soci- with SoftBank. We are in quite different ety, that will generate more value. ■ Photo: Redpoint eventures 6 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
Tailored content from Latin America to the world. LABS is a content platform about Latin America, focused on economics, business, technology and society. By providing deep and accurate content about the economic and technological landscape of Latin America, both in Portuguese and English, we help entrepreneurs and the general public understand the region's particularities. LABS.EBANX.COM LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 7
TECHNOLOGY Charting the investment stars of Brazil ANGELS ACCELERATORS PR Average investment BRL 150k BRL 180k BRL Average dilution per round 5-15% 5-10% Source: Jupter / MSW Capital / Fundo BR Startups / Angels & VCs. 8 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
In September of this year, the Brazilian innovation platform Jupter helped support the elaboration of a detailed view of the startup investor ecosystem in Brazil, created by MSW Capital and Fundo BR Startups. The work was also overseen by the Angels & VCs group, which brings together several leaders of the Brazilian ecosystem. In this board, you can see most of the venture capital investors of the country, according to their stages and input values. The board is constantly updating and may still change. Check out version 3.0 provided by the creators to LABS: PRE-SEED + SEED SERIES A SERIES B BRL 250k - BRL 5M BRL 15M BRL 40M 10-25% 15-25% 20-50% LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 9
TECHNOLOGY The year 2019: A startup Odyssey in Latin America Since 2017, an elite group of 15 of the region’s startups were valued at $ 1 billion or more BY FABIANE ZIOLLA MENEZES T he term “unicorn” was coined by the American investor Aileen Lee at Cowboy Ventures, a term that refers to a special group of tech compa- could be considered unicorns, although this criterion has gradually changed over the years. LABS considered uni- corns to be privately held companies nies that could reach a market value of $ 1 that received investments, declaring a billion or more—the figure was randomly market value of $ 1 billion or more fol- chosen, most likely because it seemed like lowing the funds received; companies a challenging goal at the time. In an article that conducted an IPO and went on to written in 2013, Lee estimated that a mere have a unicorn valuation; and also com- 0.07% of startups would accomplish such panies that were acquired by others, a feat. There were only 39 unicorns in the reaching the unicorn status due to such world at the time. Nowadays, there are acquisition. 315 unicorns, according to the CB Insights Numbers like those of unicorn platform. startups in Latin America don’t seem Since 2017, a group of 15 unicorns to match the low economic growth emerged in Latin America (read the and political uncertainties present in complete chronology on the next page), the region’s countries. But there is no according to a survey completed by contradiction between one and the oth- LABS which took into consideration er. Startups are characterized by their the data from the following sources: tendency to detach from the rest of the the Brazilian Platform for Innovation sector or economy, given their disrup- Distrito, the Latin American Venture tive and highly scalable nature. Capital Association (LAVCA), and CB “Unicorns are the result of people Insights itself. One of those newly-mint- solving a large problem. And I don’t ed unicorns in Latin America is Nubank, even need to insist on the fact that Latin a startup that this year gained entry into America is not only a giant market, with the elite group of decacorns—compa- 600 million people and a significant nies valued at $ 10 billion or more. GDP, but also a place of Homeric prob- According to the original term coined lems,” observes the partner of Redpoint by Lee, only privately held companies eventures, Rodrigo Baer. “To have startups at such a valuation level [that of unicorns] also shows to “Unicorns are the result of people solving a large the whole world that Latin America and problem. And I don’t even need to insist on the Brazil are maturing and that invest- ing here is worthwhile,” adds Daniel fact that Latin America is not only a giant market, Quandt, who coordinates the Distrito with 600 million people and a significant GDP, but Dataminer, the database of Distrito. A common characteristic among Latin also a place of homeric problems” American unicorns and the region’s super startups as they get closer to the RODRIGO BAER, PARTNER OF REDPOINT EVENTURES unicorn status is the sixth sense they demonstrate in attracting investments. LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 11
DESPEGAR (ARG) – During its IPO in Nasdaq, after raising $ 332 2017 TO 2019: SEP 2017 million. A CHRONOLOGY OF PAGSEGURO (BR) – During its IPO in Nasdaq, after raising $ 2.27 LATIN AMERICAN billion. After its debut, the company went on to be valued at $ 9 UNICORNS billion. Since 2017, 15 of 315 unicorns 99 (BR) – When purchased for $ 600 million by the Chinese firm in the world emerged in Latin DiDi Chuxing, reaching a market value of $ 1 billion. America, according to a survey completed by LABS which took NUBANK (BR) – Reached before announcing the contribution of into consideration the data JAN 2018 $ 150 million during the sixth round of investments since its from the following sources: the founding, in 2013. The contribution was led by DST Global fund. Brazilian Platform for Innovation In July of 2019, it received $ 400 million in an investment round Distrito, the Latin American by the American TCV fund. Nubank reached a market value of Venture Capital Association $ 10 billion. (LAVCA), and CB Insights. One MAR 2018 of those newly-minted unicorns ARCO EDUCAÇÃO (BR) – During its IPO in Nasdaq, after raising in Latin America is Nubank, a $ 194.5 million. The value made the company surpass $ 800 startup that this year gained million in its debut. On the following day, with a valuation of its entry into the elite group of de- shares, Arco went on to be valued at $ 1 billion. cacorns—companies valued at $ 10 billion or more. ASCENTY (BR) – When Digital Realty, an American company of data centers, announced the purchase of Ascenty for $ 1.8 billion or BRL 7 billion. RAPPI (COL) – After raising $ 250 million in a round led by DST Global, the Russian investor Yuri Milner, with the participation from the Sequoia and Andreessen Horowitz funds; the company went on to be valued at $ 1 billion. SET 2018 STONE (BR) – During its IPO in Nasdaq, after raising $ 1.5 billion. OCT 2018 IFOOD (BR) – When it announced a contribution of $ 500 million from Naspers Ventures and Innova Capital, this last one from the NOV 2018 entrepreneur Jorge Paulo Lemann, having planned an expansion of operations in Brazil and Latin America. MOVILE (BR) – With the ascension of iFood, its controller, Movile also became a unicorn. In addition to iFood, Movile also has JAN 2019 investments in SpoonRocket, in Sympla, and in PlayKids. PRISMA MEDIOS DE PAGO (ARG) – When the private equity com- pany Advent International bought 51% of the payments leader company in Argentina for $ 700 million. AUTH0 (ARG) – May of 2019, when the Argentine startup offered the management of identities as a service (the Identity-as-a- Service or IDaaS), it also announced a round of $ 103 million, lead MAY 2019 by Sapphire Ventures. LOGGI (BR) – When it received a contribution of $ 150 million, led JUN 2019 by SoftBank and Microsoft. GYMPASS (BR) – When it received a contribution of $ 300 million, led by SoftBank and by the American fund General Atlantic. QUINTOANDAR (BR) – When it received a contribution of $ 250 million, led by SoftBank and by the American fund Dragoneer. SET 2019 12 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“To have startups at such a valuation level also shows to the whole world that Latin America and Brazil are maturing and that investing here is worthwhile” DANIEL QUANDT, DISTRITO DATAMINER COORDINATOR Photo: Distrito years. Now things have changed,” says Bruno Ceschin, CEO at Jupter, the innovation platform that is the branch of Founder Institute in Brazil and that became the partner of Bossa Nova “Working with the mapping of start- Investimentos, the biggest micro-ven- ups and venture capital, we see that it’s ture capital managing firm in the not enough for a startup to have a good country this year. idea, to have a good business model, if Some weeks ago, Ceschin helped it doesn’t have the ability to establish support the 3rd version of a view of the the necessary relationships to attract startup investor ecosystem in Brazil capital and make viable the scalability Map, created by MSW Capital / Fundo of its business. Companies have that. BR Startups, which shows the growth And the more investments the startup of players not only about to become brings in, the easier it is to attract new unicorns, with rounds of B Series and investments, because the startup earns above, but also in the initial stages of the confidence of the market,” explains investment. “Nowadays, if the entrepre- Quandt. neur is talented and is doing something From the other side of things—that that makes sense, he will obtain money of investors—the availability of more and support,” says Ceschin. and more risk capital, primarily in the Even after having received less seed and pre-seed stages, is due to the than 1% of the $ 254 billion in venture recent global shift towards lower in- capital investments in the world in terest rates—even in Latin America—a 2018, according to the data provided by shift that has led families and organiza- Americas Market Intelligence (AMI); tions in general to search for improved Latin America has seen how the total returns in higher-risk investments, just volume of those investments has been like startups. increasing on a yearly basis. “We have been talking for some- According to LAVCA, the five primary time about the seed funding gap here venture capital (VC) and corporate ven- in Brazil, and I think that in terms of ture capital (CVC) investments of the financial volume there’s still a gap, but region in 2018 exceeded $ 100 million the number of players that are at this in each round and summed up to $ 1.2 stage [angels, accelerators, pre-seed, billion, more than the total invested all and seed] has increased significantly year in 2017. In 2018, the registered total […] One of the reasons for the ex- was of $ 1.9 billion in investments, with istence of such a gap were the high a round of $ 500 million received by interest rates in Brazil. It wasn’t worth Movile for iFood being the biggest one it to take such a high risk, for such (see the infographic about the volume a long period of time, because those of investments in Latin America on the investments were of five, seven, ten next page). LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 13
THE INVESTMENT BOOM IN LATIN AMERICA Both the amount invested and the number of deals are grow- ing in Latin America, and 2019 should set a new record year. It is in this environment that some companies are achieving unicorn status; that is, a market valuation of over $ 1 billion. Total invested via VC (in US$ million) 1,976 2000 1500 1,141 1000 526 594 500 387 425 500 143 group invested BRL 760 million (close to $ 187 million). 0 2011 2012 2013 2014 2015 2016 2017 2018 The figures of Brazil, the most mature ecosystem in Latin America, also set the tone for what this year will most Number of Deals 500 463 likely be for the region. If in the first six months of 2019, risk capital funds 400 (including together the modalities of 249 venture capital and of private equity) 300 186 182 197 already invested BRL 7.4 billion (close 200 111 119 to $ 1.8 billion) in 115 startups in the 69 100 country, according to the Brazilian 0 Association of Private Equity and 2011 2012 2013 2014 2015 2016 2017 2018 Venture Capital (Abvcap) and the con- sulting firm KPMG. Source: LAVCA Both organizations believe that the investments total in both modalities (VC and PE) should reach BRL 14.8 SoftBank’s debut is already billion by the end of the year in the setting records in 2019 country—9% more than in 2018. The data provided by LAVCA for this “I believe that we are in the correct year should only be made available path for this next phase in the mar- next year, but the debut bets by the ket’s evolution. Much has been said Japanese conglomerate SoftBank in the about stretched-out valuations and the region already equal the figures of last possibility of capital availability in the year and indicate that 2019 will have a coming years, which would certainly new record. compromise this next step, since the In April, the fund was responsi- evolution of startups on track to the late ble for the biggest investment ever stage requires bigger rounds of capital. made in a Latin American startup: $ 1 Yet I see the workforce as the funda- billion (close to BRL 4 billion) in the mental bottleneck in Brazil, especially Colombian delivery platform Rappi. in the technological aspect,” explains Other investments followed—whether Pietro Bonfiglioli, CEO at Fischer, a exclusively or lead by the Japanese venture builder with a focus on fintechs. firm—in the physical activity platform Gympass, the fintech Creditas, the It has never been so expensive property rental platform QuintoAndar, to be a unicorn and in the Brazilian home products According to the latest Unicorn Report platform MadeiraMadeira, all of them from PitchBook and innovation plat- totaling $ 891 million (BRL 3.65 bil- form Plug and Play, which arrived in lion). Without taking into account the Brazil in September in a partnership acquisition of shares equivalent to 8.1% with Elo, the 187 active unicorns in the of Banco Inter, in which the Japanese United States during the first semester 14 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“It wasn’t worth it to take such a high risk, for such a long period of time because those investments were of five, seven, ten years. Now things have changed” BRUNO CESCHIN, CEO AT JUPTER Photo: Jupter of 2019 raised more than $ 600 billion During the first semester of 2019, the in market value. The stock market de- average contribution received by start- buts of Zoom, Pinterest, Lyft, and Uber ups that reached the status of unicorns are also included in this total. Seems was of $ 126.1 million in the US. The like a lot? The figure is, actually, a bit consecutive funding received after lower than the peak of $ 603.3 billion reaching the initial unicorn status os- reached in 2018. cillates between $ 130 million and $ 175 For those that follow innovation million, according to Unicorn Report. closely, this small difference indicates In other words, it has never been so that there is a growing consistency in expensive to be a unicorn. the North American ecosystem, which Even if the availability of resources is the most mature in the world, and for the scalability of startups has never that a new record may be reached by been so high, the way to assess the the end of this year. returns on these investments may be “We anticipate more unicorns in changing. emerging regions, such as the Asia- More and more, those consistent Pacific region, but the center of gravity companies—those that reached or are remains primarily in North California. about to reach the breakeven point— Hence, I hope that a greater production are expected to attract the attention of of unicorns may be located around that investors, more than the classic disrup- center of gravity. Although, the method tion model that begins with a great idea will be different,” affirms Saeed Amidi, but that never truly takes off. CEO and founder of Plug & Play Tech The new unicorns of Latin America, Center, in the report. according to what experts shared with According to Amidi, the next giant LABS, are in the first group, alongside companies in the tech industry “will Zoom (which already debuted with be a pure disruption of traditional profits in April of this year in Nasdaq, business models by way of technology valued at BRL 15.9 billion) and Pinterest application, rather than essentially (that completed its IPO on the same day being driven by a new type of technol- as Zoom, with similar results in terms ogy or market.” of profits, and valued at $ 12.8 billion). This disruption of traditional activ- Lyft and Uber are, for the time being, in ities requires capital. A lot of capital. the second group. ■ LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 15
ACCOUNTING Conta Azul wants to reach 1 million small-sized companies by 2025 On track to becoming a unicorn, the Brazilian startup is revolutionizing the role of accountants and offering small-sized companies the chance to say goodbye to bureaucracy BY FABIANE ZIOLLA MENEZES T o serve 1 million of small-sized Brazilian companies, those with revenues of up to BRL 3.6 million a year, by 2025 is the goal of Conta Azul, Six months later, the startup an- nounced an investment of BRL 60 million in the development and launch of Conta Azul Mais, the first part of its a Brazilian accounting startup that accounting cloud platform, as well as was founded seven years ago by three the acquisition of Wabbi, the virtual young entrepreneurs from Joinville, the storage startup. largest city in the state of Santa Catarina, If the monthly task of balancing a Southern Brazil. “With that number, we client’s accounts (which includes the can place Conta Azul among the top fulfillment of obligations, calculation of companies of the segment in the world,” taxes, and generation of the necessary reveals Vinicius Roveda, CEO and books) can take from 20 to 25 hours, cofounder of the startup, alongside José the new platform promises to reduce Sardagna and João Zaratine, to LABS. the time to a single hour. Recurring The first big step in that direction was demands, such as the generation of tax taken in 2018, the best year in the start- invoices and payment sheets, are auto- up’s history until now. mated. And, more importantly, the en- In April of last year, Conta Azul trepreneur and accountant can view all received a contribution of BRL 100 the information in real time, something million. These resources came in the that, according to Roveda, isn’t offered fifth and biggest round completed by as a solution elsewhere in the market. the company so far, categorized as a D In addition, the platform is also Series and which was led by Tiger Global integrated into a series of financial in- Management, a company from New York stitutions, such as Bradesco and Banco that had already invested in Conta Azul do Brasil; fintechs, such as Stone; and in 2015. In the agreement with investors, others that offer a series of solutions to the company accepted the commitment services made available by Conta Azul. to doubling its size in 2018 and maintain- Conta Azul Mais consolidated an im- ing its growth at a rate of 100% in the portant turning point within the company three following years. that began in 2017 and focused on engag- ing not only with small-sized companies, but also attracting those from the other “Our primary focus is to help the smaller side of the spectrum—accountants—as enterprises to have control of their businesses” partners of the startup. “Our primary focus is to help the smaller enterprises to VINICIUS ROVEDA, CEO AND COFOUNDER OF CONTAAZUL have control of their businesses and, at the same time, to renew their relationship with accountants, which can have a more active consulting role, that of intelli- gence,” explains Roveda. 16 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“It's for that reason that the impact of our work can be huge for the country. The company that economizes time and improves management, grows and creates jobs” VINICIUS ROVEDA, CEO AND COFOUNDER OF CONTAAZUL Why considering small-sized normative instructions, constitutional businesses makes all the sense amendments, decrees, and official in the world declarations, changed on a daily basis Conta Azul’s mission would be quite in Brazil. easy, if it wasn’t located in Brazil. In There is also the challenge of the a 2017 study by the Brazilian Institute lack of financial education and the of Planning and Taxation (IBPT), consequences that this has for busi- it was revealed that, since the new nesses: a third of micro and small-sized Constitution of the country estab- companies are accustomed to going lished in 1988, an average of 769 poli- out of business before completing two cies, among laws, provisory measures, years for that reason. Photo: Conta Azul LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 17
“When you have a 20 million market, you don’t have to leave. Our mission is to make Conta Azul available for all small businesses” Photo: Conta Azul VINICIUS ROVEDA, CEO AND COFOUNDER OF CONTAAZUL At the same time, it is precisely those depending on the size of the company micro and small-sized companies that and the set of demands. are responsible for generating more “The transformation of this market than half of the jobs available in the has arrived with quite some force country. "It's for that reason that the during the past two years, but we impact of our work can be huge for the have a window of five to seven years country. The company that economizes in which we will live a new reality,” time and improves management, grows anticipates Roveda. and creates jobs," says Roveda. This year, the innovation platform New plans, new headquarters Distrito listed the startup among those In May of this year, Conta Azul companies that will soon become changed headquarters, from an office unicorns—that is, those companies that of 2 thousand square meters to a much reach $ 1 billion or more in market value. bigger one of 9 thousand square me- Conta Azul already has 10 thou- ters in Ágora Tech Park (Inovaparq), sand partnered accounting offices and in Joinville. the goal is to double this amount by The new space came at the right 2021—Brazil has 69 thousand active time. “Our biggest investment, given accountants, according to the Federal that we are a technology company, is in Accounting Commission. On the other human capital and the biggest part of side of the spectrum, more than 800 such an investment was made in 2018.” thousand small-sized companies have The company should finish 2019 with gone on to using Conta Azul. 500 employees. The platform charges no fees for the For now, there are no expansion plans partnered accountant, but is rather paid for other Latin American countries. for by those small-sized companies in- “When you have a 20 million [companies] terested in the services. There are four market, you don’t have to leave. Our mis- plans to choose from, with prices that sion is to make Conta Azul available for range from BRL 89.90 and BRL 199.92, all small businesses,” says Roveda. ■ 18 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
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LOGISTICS CargoX wants to double in size by 2020 The only logistics startup among those forecast to become unicorns, the company is a technological bridge between 300 thousand freight drivers and 9 thousand shippers in all of Brazil BY FABIANE ZIOLLA MENEZES T he Brazilian CargoX is the only logistics startup among those considered by CB Insights and Distrito as a company to become a revenues. "Our average growth and revenue rate is more or less 20% per month," says Carvalho. Four projects launched this year unicorn in the next few years. With should help CargoX reach that objec- revenues at home of BRL 500 million tive. The first of those is the CargoX in 2018, more than three times that of Benefits Club, which has partners with the previous year, the company has Dpaschoal, Omnilink, Graal, and Rede not revealed its forecasts for 2019, yet Siga Bem—all of them belonging to it disclosed that it wants to double the the group BR—and offers a series of number of employees, today at 350, by discounts and advantages for truck the end of next year. For that to take drivers that work for the startup. place, according to the COO Daniel The big objective of the program is Carvalho, it will be necessary to double to transform the base of 300 thousand 20 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“Our average growth and revenue rate is more or less 20% per month” Photo: CargoX DANIEL CARVALHO, COO AT CARGOX truck drivers already registered in the The third project launched by platform of active drivers. These driv- CargoX this year was the Cargo Force, ers would need to frequently transport a marketplace for freight companies goods for CargoX. “The base of actives that use the platform. Through it, the doubled in a year, from 10 thousand to startup’s partnerships, which are most- 20 thousand and it is growing at huge ly small-sized companies, are being monthly rates,” emphasized Carvalho. presented to shippers—a name that All the benefits of the club show an CargoX gives to the companies that estimated economy of BRL 14 thousand own the shipments being transport- per year for each truck driver. ed—including giants like Unilever and Along with the club, CargoX also Votorantim. launched, in partnership with the BR Group, the first Truck Driver Office. Up to BRL 300 million to win over The space is located in the city of the small freight companies of Santa Bárbara do Oeste, in São Paulo, agribusiness and receives close to 250 drivers per The marketplace is accompanied by a month, although it has the capacity to big initiative in 2019: the launch of the receive even more. BRL 100 million fund to finance work- “There the truck driver can rest, he ing capital for freight companies in has the right to take a shower, to clean agribusiness—a sector that responds his clothes, heat up his food, etc. It is to more than 20% of Brazil’s GDP and a way for people to value that commu- in which CargoX wants to enter head nity which today is essential for the on. Today, the company is already a country, even if, thinking about it, it is reference in transportation of the seg- so undervalued,” emphasizes Carvalho. ments of drinks, metallurgy, home and The goal of the company is to open construction, and also retail. another 30 spaces like that one by the Through the fund, the startup offers end of 2020. a type of loan that is linked to the LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 21
“Today, 40% of our operations are with self-employed truck drivers and another 60% with small-sized transportation companies, that reach a total of 110 thousand in Brazil” DANIEL CARVALHO, COO AT CARGOX intermediation of services through the but rather a technology company platform. The value that the freight in transportation that brings with it company pays CargoX for the deliver- efficiency as a whole for the system,” ies completed through the interface of explains Carvalho. the platform is increased with interest “Today, 40% of our operations are rates, which vary according to the risk with self-employed truck drivers and of the loan. another 60% with small-sized trans- “We offer not only working capital, portation companies, that reach a but also the technology and means total of 110 thousand in Brazil,” adds for that transport company to expand the COO. its business […] It is a great partner- By the end of 2020, BRL 300 million ship, which strengthens our objec- should be available for small trans- tives as a company, that are not mere- portation companies by the startup ly to be a transportation company, through that fund for working capital. Photo: Shutterstock 22 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“The South [of Brazil] is where we have a lot of space to expand and where we are looking for partners, among transportation companies and shippers, to grow” DANIEL CARVALHO, COO AT CARGOX Latin America only in the long run Photo: CargoX CargoX operates in all the regions of Brazil, yet following the concentration of the country’s highway network, which is very strong in the Southeast Those resources come from the and Northeast, and then in the South last contributions received. In of the country. “Of those regions, the August of 2018, CargoX complet- South is where we have a lot of space ed its fifth round of fundraising. to expand and where we are looking The injection of $ 60 million in for partners, among freight companies capital was led by Blackstone and shippers, to grow,” explained the and by the Hudson Structured COO of the startup. Capital Management fund. Latin America is part of the strategic Since its foundation, in 2016, the plan of the company, but only in the company with its headquarters long run. The primary focus of the in São Paulo received a total of startup remains Brazil, the third larg- $ 96 million in contributions, est transportation market in the world, derived from investors such as only behind the United States and Goldman and Sachs, Qualcomm China—countries in which, according Ventures, and the multinational to Carvalho, “there is already quite a Agility Logistics, headquartered bit of investment in technology, even in Kuwait. CargoX also counts for companies that do similar things” with the expertise of two key to those of CargoX. executives in the directing body "Brazil is the best possible laborato- of the company: Oscar Salazar, ry [to create and test solutions], due the ex-CTO of Uber; and Eddie to both its size and complexity of its Leshin, cofounder of Coyote (the market,"says Carvalho. According to American startup with similar him, the big objective for CargoX is to operations to those of CargoX in transform the Brazilian transportation the USA). market into an online market. ■ LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 23
© Shutterstock LENDING The Brazilian fintech Creditas begins its expansion into Latin America The startup wants to be the first and foremost partner of the consumer during those big purchases, offering cheap credit as equity for automobiles, real estate property, and salary BY FABIANE ZIOLLA MENEZES F ounded in 2012 under the name BankFácil by the Spaniard Sergio Fúrio, Creditas was actually born five years later, after a contribution of Brazilian fintech reached its turning point. In 2018, Creditas received $ 55 million in a C Series round that was led by the Swedish fund Vostok Emerging Finance. BRL 60 million led by IFC, a branch of The contribution, which also had the the World Bank, and was also the target participation of Santander InnoVentures, a of investments by the fintech Naspers in fund by Santander bank, and of Amadeus Latin America. Other pioneering funds in Capital Partners, was important for the the region that had already invested in the scaling of the fintech throughout the year, company in 2016, such as Redpoint even- sustained by the products that already tures and Kaszek Ventures, also participat- existed regarding the concession of credit ed in the first round. Yet it was only after as equity for real estate and automobiles. the next two rounds of investment that the It was the year in which Creditas really did 24 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
It is very important to work in localization, and i believe that much of our success here is due to that. BERTRAND CHAVEROT, “It is not exactly defined with DIRECTOR OF UBISOFT which product, but we will debut in Mexico in 2019,” FABIO ZVEIBIL, VP OF BUSINESS DEVELOPMENT IN CREDITAS Photo: Creditas Photo: Creditas help the Brazilian consumer learn about the fintech also participated in the invest- home equity—a type of credit so common ment round. and broad in other countries, yet so rarely With the last round, the market value offered and used in the country. While in of Creditas jumped from $ 250 million the USA such credit lines represent 15% to $ 750 million—yet prior to this final of residential credit, in Brazil that portion investment round, the fintech had already does not even reach 2%. made the list of soon-to-be unicorns in the With those resources, Creditas an- innovation platform Distrito. nounced a third line of credit in its opera- The new resources will fuel the fintech tions, based on payroll loans—loans which to not only continue growing in Brazil, are repaid through payroll deductions but also to expand its operations in other over a short period of time, offering em- countries in Latin America and Europe. “It ployees lower interest rates. “We bought is not exactly defined with which product, a platform named Creditoo, focused on but we will debut in Mexico in 2019,” guar- private loans, and we completed the three anteed Zveibil. of the main equities that everyone has, In addition to bringing its operations to which are the automobile, real estate, and Mexico, Creditas has also just opened offic- salaries. And now we are thinking in more es in Valencia, Spain. “The choice of Spain products beyond credit in those three happened mostly because Fúrio is from equity ecosystems, which is how I like to there, but also because it is a context of full call those three lines,” explained the VP development and that can accelerate ours of Business Development for the fintech, also,” says Zveibil. In Brazil, Creditas has Fabio Zveibil, to LABS. its headquarters in São Paulo and offices in The Series D investment round, an- Porto Alegre. nounced in July of this year, shaped the in- ternationalization of the fintech. The round New products by Creditas of $ 231 million was led by SoftBank Vision In the case of credit linked to automo- Fund and by the SoftBank Group Corp. biles, Creditas will soon offer financing conglomerate itself. Previous investors of for the purchase of vehicles. “The client LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 25
“Since almost all reforms end up being more will be able to not only use the vehicle that they already have to get money, but expensive than initially planned, the big hook also get credit to buy a vehicle. We are of this case is that we offer the project” still looking to add products and services in the purchase of that vehicle, through FABIO ZVEIBIL, VP OF BUSINESS DEVELOPMENT IN CREDITAS partnerships. The client will be able to complete repairs and hire insurance at provide the labor needed for the comple- lower rates, in addition to exchanging the tion of the house reforms. There are no automobile whenever they want. I want to plans yet as to when the service will be be the reference for my client when they offered in other places in Brazil. are thinking of an automobile, and follow And in the case of salary, Creditas is the same logic in relation to the home and developing a credit line that permits salary,” emphasizes the VP of Business payment in installments of products with a Development in Creditas. high price tag, linked to payroll deductions. In the case of real estate, Creditas “We are going to create a marketplace for launched two months ago and exclusively people to purchase things with a high price in São Paulo, a specific credit line for home tag. A person with a salary of BRL 2 thou- reforms. With it, the client could use up to sand doesn’t have a big limit on their credit 15% of the value of the property as equity card to buy a television, but can handle for the loan to renovate the house. “Since perfectly paying in installments [depen- almost all reforms end up being more ex- dent on a good such as that one],” explains pensive than initially planned, the big hook Zveibil. The idea is to offer electronic de- of this case is that we offer the project [of vices, appliances, trips, and other products the reform],” tells Zveibil, who also says and services in the area of education, all of that the plan is to sign partnerships to also them under payroll loans. ■ Photo: Creditas 26 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
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Photo: Ascenty DATACENTER Looking to the cloud, Ascenty plans to grow 50% this year The Brazilian unicorn is exploiting a rising market and plans its expansion to Chile, Mexico, and Colombia BY ESTELITA HASS I t was not an epiphany—nor one of those ideas that reinvents the wheel— that took Ascenty to the exclusive club of Brazilian unicorns. The path taken to suc- that is spread throughout Latin America has gone from 13 to 35. “The business of the cloud is a crazy business. It grows at rates of 40%, 50% cess by the company, headquartered in São per year. And this for the next ten, fifteen Paulo, was a traditional one: lots of sweat, years,” he comments. investments, and a strategic gamble in a sec- Ascenty became a unicorn last year, after tor that, nine years ago, was still incipient in being bought by the American Digital Realty Brazil and Latin America: the data centers. for $ 1.8 billion. Nine years ago, they made “Data is the future,” affirmed the vice an audacious wager: to invest in fiber optics president of marketing and cofounder of and data centers in Brazil, during a period in Ascenty, Roberto Rio Branco, in an inter- which the global economy was still suffering view for LABS. A business enthusiast, he the impacts of the financial crisis of 2008. reveals that the company should grow “Brazil was extremely lacking in terms of 50% this year alone and is planning an ex- providing data center services. But it was pansion to Chile, Mexico, and Colombia. a sector that was growing steeply, even in In five years, the number of data centers the USA, amidst the crisis that they were 28 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“The business of the cloud is a crazy business. It grows at rates of 40%, 50% per year. And this for the next ten, fifteen years” ROBERTO RIO BRANCO, VICE PRESIDENT OF MARKETING AND COFOUNDER OF ASCENTY experiencing. It is a significant investment, but it pays off,” says Rio Branco. Ascenty’s partners, led by the American Chris Torto who resides in Brazil, had just sold Vivax, a subscription TV company, for BRL 1.3 bil- lion. And they saw the opportunity to invest Photo: Ascenty in a promising sector, taking advantage of the fiber optic network that they already had in the country. Nowadays, Ascenty has 13 data centers throughout São Paulo and Fortaleza, and began this month the construction of its first what our clients need is service. Data is their data center outside of Brazil, in Santiago lives,” affirms Rio Branco. “So, if there is a (Chile), with an investment of $ 70 million. problem at 2 am in the morning, they need The company has plans to invest BRL 2 bil- someone who will take care of them at that lion and wants to reach the year 2020 with 17 hour. This is what happens with Ascenty: a data centers in operation. quick call to any of our cellphones, and the Having the necessary know-how in Latin issue is resolved.” America, alongside partners with a deep For him, Latin America represents a great knowledge of the local market, was crucial opportunity for businesses—and it is in in their growth trajectory—to begin with, this region that he envisions the future of it helped them adjust to the challenges of the company. Chile, a country chosen to investing in Brazil. One of the important begin the regional expansion of Ascenty, investments of the company, for example, is is described by Rio Branco as “a fantastic to bury the fiber optic network that today country.” “It is a strategically privileged is strung in the air, on the poles of electric country because of its location, being open companies—making them more susceptible to investments, technology. For us Brazilians, to the weather conditions and connection to do business with Chile is a pleasure. The issues: “It is a difficult process, expensive, cost of operating in Chile is far less than the that demands municipal permits, from all cost in Brazil,” he affirms. the state-owned agencies… It is the cost of For Mexico, the second largest economy operating in Brazil,” comments Rio Branco. in Latin America and the neighbor of the The company currently owns 4,500 km giant North American market, Ascenty has of fiber optic cables throughout the country. hired directors and defined the location That is one of the factors that distinguishes where its data center will be established. them from competitors, according to Rio In the case of Colombia, the plans are still Branco, and that has set them apart in the being studied. sector, since it ensures the connectivity of “Those are the three most thriving econ- data centers. omies in the region. Colombia is growing in “In terms of technology, we are all equal. If a completely unregulated economy. It is a you have money and a good project, you can country with a vision of internationalization have the infrastructure of the first world. Yet that is quite advanced,” says Rio Branco. ■ LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 29
Photos: Quinto Andar REAL ESTATE QuintoAndar is already in 25 Brazilian large cities The startup is the newest unicorn in Latin America and it has plans for the region in 2020 A ny person that had to look for a which allowed the startup to offer FABIANE ZIOLLA MENEZES place to rent in Brazil knows that something truly new: a free security it is one of the most daunting tasks deposit for tenants and landlords. And in the world. Normally, those that do not with that, the startup went on to ana- have a cosigner, will need to pay two to lyze, of its own accord, the credit of the three months of rent in advance or acquire tenant and approve it in record time: a security deposit that costs 12% of an three working days. annual contract, on average. In addition, The BRL 250 million received in the entire process tends to suffer delays, November of 2018, in an investment close to ten working days. It was that pain round led by the North American fund that inspired the foundation of the startup General Atlantic, with the participation QuintoAndar by the Brazilian entrepre- of previous investors, Kaszek Ventures, neurs André Penha and Gabriel Braga. Qualcomm Ventures, and QED, were The startup began in 2012, with a decisive to scale the startup. From small operation in Campinas, inner there to here, QuintoAndar jumped city of the state of São Paulo where from 500 to 1 thousand employees, and Penha finished his undergraduate de- from three to 25 Brazilian cities, includ- gree. Three years after its foundation, ing the following state capitals: São QuintoAndar signed a contract with Paulo, Rio de Janeiro, Belo Horizonte, the insurance firm BNP Paribas Cardif, Brasilia, Goiânia, Porto Alegre, 30 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
“Today, renting is twice as fast through QuintoAndar, than through the traditional model. The next phase was to look at the quality of the rental properties, so as to bring unique options for our clients, improving their rental experience, even more” Photos: QuintoAndar ARTHUR MALCON, REGIONAL MANAGER OF QUINTOANDAR Curitiba, and Florianopolis. than 30% in the number of contracts It was at that scale which caught the signed per month in comparison to attention of giants, such as the Japanese how they performed before joining fund SoftBank. In this month of QuintoAndar,” emphasized Malcon. September, QuintoAndar announced an investment round led by the fund that It’s not enough to rent quicker raised $ 250 million and was valued at This year, QuintoAndar launched a more than $ 1 billion. pilot project in which it handles the According to the regional manager costs of renovating a property be- of QuintoAndar, Arthur Malcon, the fore placing in the market as a rental. total amount will be used, basically, Taking its cue from the production for the expansion of the company in logic of streaming services, the ser- Brazil, with the development of new vice was christened as QuintoAndar products and services, and the hiring Originals. “Today, renting is twice of new talents at the leadership level as fast through QuintoAndar, than in QuintoAndar, in addition to a con- through the traditional model. The stant investment in technology (only next phase was to look at the quality in 2019, BRL 70 million were spent in of the rental properties, so as to bring this respect). unique options for our clients, improv- In comparison with its beginnings, ing their rental experience, even more” when QuintoAndar was called the said Malcon. “Uber of real estate agencies” and For the time being, the program is appeared to represent the end of anchored in the Centro Expandido of mediation in such a traditional sector, São Paulo and envisions rental proper- quite a few things have changed. The ties of up to 100 square meters. startup does not reveal the number Another important aspect in the of agents and photographers that startup’s radar is its expansion beyond work for the platform, yet it has Brazilian borders. QuintoAndar disclosed that it already has 15 real knows that it has a business model estate agencies in the condition of ready for that. “Many [of emerging partners—and intends to use the countries] have common pains with newest contribution to increase this those that we have here and make number. “While we accelerate our sense to us. […] This is an issue on growth rate, they [the real estate which we should have news next agencies] had an increase of more year,” said the regional manager. ■ LABS COLLECTIONS BRAZILIAN ROCKET SHIPS 31
Photos: Shutterstock OPINION Is the struggle against corruption to blame? DIEGO AMORIM O n November 14th, 2014, Federal Police agents roused from sleep some of the most powerful men in Brazil. It was the seventh phase of the businessmen experienced a crisis when they arrived at the Federal Police's penitentiaries on the day of their arrests. Some cried in panic, others notorious Lava Jato Operation, chris- said that they would not accept the tened as "the Final Judgment." Among "humiliation" of being jailed, according the 25 targets, presidents and executives to police reports that have appeared in from construction firms in the country chapters from books and scenes from ended up jailed. films on Lava Jato. Tracking the trails left by apprehen- Even with all the criticisms that can sions, due diligence, breaches in confi- be raised against any police operation, dence, and the testimonies of other sus- it was an unprecedented moment in pects probed, the Federal Police were Brazil. Never before had such rich on the right path when thinking that and powerful men been thrown into the companies of those powerful men a police van–all of them together. It had played a part in that large-scale signified a shift in the paradigm, one corruption network built to unlawfully that broke the perverse Brazilian logic divert resources away from Petrobras, in which white-collar crimes went the biggest state-owned company in unpunished. Brazil. The contracts under suspicion Some of those construction business- totaled more than BRL 60 billion. men on that fateful November of 2014 With the typical arrogance of were eventually convicted, and others someone who, blinded by power and were imprisoned, and others remain a degree of impunity, believes he is under police investigation. A good part "master of the world;" some of those of these men preferred to collaborate 32 LABS COLLECTIONS BRAZILIAN ROCKET SHIPS
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