Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM

Page created by Lester Willis
 
CONTINUE READING
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
Hong Kong: una plataforma
        para México en China y Asia

    CECHIMEX - FACULTAD DE ECONOMÍA
    UNAM

    Amapola Grijalva
    Representante
    Hong Kong Trade Development Council

    (22 Sep, 2018)

1
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
Hong Kong and its Territory

                                  Hong Kong covers just 1,100
                                  km2 and is divided into four
                                  main areas: Hong Kong
                                  Island, Kowloon, the New
                                  Territories and the outlying
                                  islands.

                                  Hong Kong Island is situated
                                  across the harbour and is home
                                  to the city's main business
                                  district and many international
                                  hotels. Kowloon and the New
                                  Territories, spread over a
                                  peninsula of the Chinese
                                  mainland, share a 30-kilometre
                                  boundary with the mainland.
                                  The outlying islands refer to
                                  Hong Kong's other 262 islands.

2
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
HKTDC

                                                       Assists international companies
    A Hong Kong statutory body                         and investors to explore and enter
    established in 1966                                new markets on the Chinese
                                                       mainland and throughout Asia
    Helps international businesses
    explore opportunities in and through
                                                       Facilitates Chinese outbound
    Hong Kong                                          investment in both mature and
                                                       emerging markets
    Promotes Hong Kong as Asia’s
    business platform and services hub
                                                       Connects businesses worldwide
    A go-to organisation for Belt and                  with Hong Kong partners,
    Road and Bay Area opportunities                    including product suppliers and
                                                       services providers
    A partner for start-ups & SMEs

    50 offices globally, including 13 on               Provides market intelligence
    Chinese mainland

    www.hktdc.com      Tel: (852) 1830 668  @hktdc
    https://www.linkedin.com/company/hong-kong-trade-development-council

3
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
HKTDC: A Global Organisation

    13 offices on Chinese mainland, 50 worldwide

    London
               Frankfurt                                          Toronto
      Paris                Beijing                      Chicago
                                                                   New York
                                        Tokyo    L.A.

              Dubai
                                     Hong Kong             México
                            Bangkok

                                       Sydney

4
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
In 2014 HKTDC hired a
consulting
company in Mexico:
WORLD TRADE AND INVESTMENT GROUP is a boutique firm integrated by 28 associate
consultants, who are fully recognized in their respective fields.

We are a consulting company founded in 1989 in North America, as a result of the
alliance between WORLD TRADE CONSULTANTS GROUP and ARGOS GLOBAL
LOGISTICS.

                                                  SERVICES
                                  ► Corporate Law

                                  ► Customs and Taxation
                                  ► Trade facilitation , logistics optimization, brokerage
    wtradec.com                   ► International Commercial Practices (Dumping
                                  Investigations)
                                  ► Security of the Logistic Chain
                                  ► Due Diligence
                                  ► Economic and Commercial Intelligence for International
                                  Trade
                                  ► Financial Procurement
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
WTI Group has developed its reputation as a firm with a global
approach.

Our clients benefit from our experience handling transnational
legal, fiscal, economic and financial matters and from the long-
standing relationships that we maintain with prominent
agencies, companies and institutions throughout the world.

WTI Group has advised companies such as Chevron, Mattel, Carso
Group, Worcester, China National Petroleum Company, ADI
Systems, Delta Electronics, TPV, Makena Electronics, Hong Kong
Trade Development Council and is a permanent advisor of
trading associations and influential international agencies.

            Advanced Solutions + Protection + Resources
                          We are experts dedicated to secure your
                                     global success
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
• Hong Kong Convention and Exhibition Centre
      is located at downtown HK with world-class
      facilities

7
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
➢ E-COMMERCE          DE
                               PROPIEDAD INTELECTUAL
 Servicios                   ➢ COOPERACION
 de HKTDC                      INTERNACIONAL

➢ FERIAS Y CONFERENCIAS      ➢ ESTUDIOS DE MERCADO
                               CON ENFOCQUE LOCAL,
➢ PROMOCION           DE       NACIONAL O REGIONAL
  PRODUCTOS Y SERVICIOS

➢ E- COMMERCE B2B            ➢ MISIONES COMERCIALES
                               DE HONG KONG AL MUNDO
➢ CATÁLOGOS ON-LINE Y
OFF-LINE                     ➢ CONECTOR          ENTRE
                               PROYECTOS Y FUENTES
➢ BUSINESS MATCHING            DE FINANCIAMIENTO

➢ INTELIGENCIA          DE   ➢ INICIATIVA DE LA FRANJA Y
  MERCADO                      LA RUTA E INICIATIVA DEL
                               ÁREA DE LA GRAN BAHÍA
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
Hong Kong: Hub de los Negocios
                     Globales
    •   Economía más libre del mundo por 24va ocasión (2018, Heritage Foundation):
        estado de Derecho, estructura de gobierno, eficiencia regulatoria y apertura de
        mercado

    •   2a Economía más competitiva del mundo
         (2018 IMD, Switzerland)

    •   Asia’s No. 1 “Best Countries For Business 2018”
         Forbes

    •   “Best Business City in Asia”
         (2017 Business Traveler Asia- Pacific Travel Awards)

           El rol de Hong Kong se concentra en ofrecer
                  procesos de alto valor agregado:
                    Hub commercial y de distribución
                        Plataforma de marketing
               Trampolín para compañías extranjeras que
9
                    invierten desde/hacia China
Hong Kong: una plataforma para México en China y Asia - CECHIMEX - FACULTAD DE ECONOMÍA UNAM
Oportunidades de Negocio en Asia
              (Indicadores Económicos)
     China en el corazón de Asia es la Segunda economía más importante del mundo
     le siguen: Japón, Alemania, Inglaterra, Francia, India, Italia, Brasil, Canada

     País con mayor Intercambio Comercial

     CRECIMIENTO PIB

      2015: 6.9% (vs 2.8% mundial)

      2016: 6.7% (vs 2.5% mundial)

      2017: 6.9% (vs 3.1% mundial)

      2018: 6.8% (Primer Semestre)

              Vs México 2.3%

     Aumento de Clase Media + Gasto

10
HONG KONG ES CHINA

     “UN PAÍS DOS SISTEMAS”

       HK SE CONVIERTE EN UNA REGIÓN ADMINSITRATIVA ESPECIAL DE LA REPÚBLICA
       POPULAR CHINA EN 1997 ( DESPUÉS DE MÁS DE 150 AÑOS QUE ESTUVO BAJO EL
       DOMINIO DEL REINO UNIDO)

     RULE OF LAW (Libre flujo de información, bienes, capital y personas) LOS MEXICANOS
     NO NECESITAN VISA, PUEDEN TENER EMPRESAS, NEGOCIOS E INVERSIONES EN HONG
     KONG Y PUEDEN IMPORTAR Y EXPORTAR MERCANCÍAS LIBRES DE ARANCEL Y CON
     FLEXIBILIDAD PARA CUMPLIR RRNA

     JURISDICCIÓN PROPIA (moneda propia, sistema judicial autónomo, nacionalidad
     propia, autoridad aduanera autónoma, policía con autoridad local, sistema anti-
     corrupción autónomo)

       No tiene: EJERCITO, MILICIA NI SECRETARIA DE RELACIONES EXTERIORES/ SOLO
       HAY REPRESENTACIONES DE ECONOMIA Y COMERCIO ( EN MEXICO : HKTDC E
       INVEST HK ; una paraestatal y la otra de la Secretaría de Economía)

     SISTEMA ECONÓMICO Y FINANCIERO INDEPENDIENTES

     HUB : Súper – Conector/ mercado regional (Economías de Asia)

       Plataforma de reexpidición,

       Entrada a China Continental

       Centro de control de operaciones multinacionales.

11
Las ventajas de Hong Kong

                  Estado de
                  Derecho

                              Localización
           Dinamismo
                                 Ideal

12
12
ARREGLO ECONÓMICO CERCANO DE ASOCIACIÓN
       (CLOSE ECONOMIC PARTNERSHIP ARRANGEMENT=
       CEPA)
        ➢ ACCESO A CHINA LIBRE DE ARANCELES PARA
          PRODUCTOS DE HONG KONG

        ➢ TRATAMIENTO PREFERENCIAL EN CHINA PARA 50
          SECTORES DE SERVICIOS DE HONG KONG

       FUERTES LAZOS ECONÓMICOS Y CULTURALES

     Hong Kong: Ventajas del Mercado
     Chino

13
Hong Kong como Socio Comercial

     Indicadores Económicos

14
UNCTAD: PRINCIPALES PAISES EXPORTADORES,2017.
(Valores en USD)
HONG KONG:
     ECONOMÍA ORIENTADA A LOS SERVICIOS

16
MULTINACIONALES EN HONG KONG POR
                SECTOR Y POR PAÍS

     Hong Kong cuenta con 3,752 Sucursales de Multinacionales (Junio 2017)

17
China: Growing Technology & Services
     Demand
     •   13th Five-Year Plan: Innovation as the prime driver

          ➢ R&D expenditure:
               •   2.5% of GDP by 2020 (2.1% in 2015)

               •   RMB1.4 trillion in 2015 (RMB34.9 billion in 1995)

          ➢ Raise network speeds and expand online economy
               •   Internet-fixed broadband penetration: 70% by 2020 (40% in 2015)

               •   Internet-mobile broadband penetration: 85% by 2020 (57% in 2015)

               •   Building safe, high-speed next-generation information infrastructure

               •   Developing wireless broadband, the IoT and big data analytics technology and
                   application

     •   15.46 million private enterprises: Tech and services needed

18
SISTEMA DE IMPUESTOS FLEXIBLE

      Ranking global – Facilidad Pago Impuestos 2018
                                    Factores:
       Hong Kong    3               •  Tasa de Impuesto Total
                                    •  Tiempo estimado para cumplir con
        Singapore   7                  obligaciones fiscales
                                    •  Número de impuestos a pagar
          Canadá        16
      Reino Unido        23
           Suecia            27
             EUA              36
           Japón                   68
          México                                115
            China                                    130
        Venezuela                                                         189

19
Hong Kong: CENTRO FINANCIERO
     INTERNACIONAL

     CUARTO MAYOR MERCADO DE VALORES EN ASIA
     ➢ COMPAÑÍAS INTERNACIONALES EN LA BOLSA DE VALORES, ejem:
          Prada, L’Occitane, Coach, Samsonite
     ➢ El mayor centro de captación de capital en el extranjero para
       empresas chinas.

     2o Centro de capital privado más grande de Asia

     3er Mercado de Divisas más grande de Asia

     MAYOR MERCADO DE RMB

     Centro global para la emisión de bonos en RMB

20
Hong Kong:
              PLATAFORMA PARA RECIBIR
                 INVERSIÓN EXTRANJERA

             60% de la IED que sale de
              China proviene o viaja a
               través de Hong Kong

                                     China

                                             Hong Kong

21
Hong Kong 2017:
          HUB DEL COMERCIO INTERNACIONAL
       El Séptimo mayor exportador mundial de mercancías

       Comercio total HK : US $1,140.27 Mil millones

       Comercio total México: US $842 Mil Millones

       Puerto de rexpedición más importante de China
       Closer Economic Partnershihp Arrangement
     (CEPA) TLC HK-China

22
Hong Kong:
       Hub de Servicios Logísticos y Marítimos.
     No. 1 Carga Aérea en 2017
       +5.05 millones de ton

       + 120 aerolíneas

       + 220 destinos

       72.9 millones pasajeros

                                 No. 3 por movimiento de
                                 contenedores
                                   20.8 millones TEUs (2017)

                                   320 buques de contenedores
                                   semanales a 470 destinos

23
Hong Kong: Ubicación Ideal

                                                                                  Harbin

                                                                              Changchun

                                                                           Shenyang
                                Shijiazhuang       Beijing
                                                                     Dalian
                                                    Tianjin                    Seoul
                            Taiyuan
                                                               Jinan                   Tokyo
                                       Zhengzhou                 Nanjing
                                       Xian                    Hefei                    Osaka
                          Chengdu               Wuhan                             Fukuoka
                                                                     Shanghai
                                   Chongqing                        Hangzhou
                                      Changsha
                                                               Nanchang
                           Kunming
                                          Guilin
                                                   Guiyang        Fuzhou
                                                             Guangzhou
                                                                                                Principales
                                                                                                mercados de
          Delhi         Dhaka                                       Taipei
                                                    Hong Kong
                                  Hanoi
                                          Haikou
                                                                                                Asia
     Mumbai
                                    Bangkok                          Manila
      Chennai
          Bangalore                            Ho Chi Minh City

              Colombo
                                    Kuala Lumpur

                                                                                                          De la mitad de la
                                       Singapore

                                                                                                          población mundial
                                               Jakarta

24
The Greater Bay Area

      Nine Cities in Guandong +
      TWO Special
      Administrative Regions:
      Hong Kong and Macau

      Being Hong Kong the
      leader in terms of
      economic openness and
      dynamism.

      GDP of the Area reached
      1.39 Trillion combined in
      2016, fifth largest
      economy in Asia.

      4.5 times the number of
      containers throughput of
      New York+San Francisco+
      Tokyo
25
Source: PWC report onf GBA opportunities, Nov, 2017

26
HKTDC’s Roles in Great Bay Area/ Belt and
     Road:
     Connecting Potential Partners
                   Hong Kong Services Providers

                                                 Arbitration
                                                                            Legal &
                                                                           Accounting                Mainland &
     Projects                                                                                          Global
                                     Finance &
                                                          Infrastructure
                                                                                                      Investors
                                    Investment
           Connecting                                                                   Connecting

                                                    Trade &
                                                   Logistics
                        Insurance

27
28
World’s longest sea bridge connecting Hong
         Kong, Macau and Mainland China

     •   Spanning 55km – 22.9km
         long main bridge, 6.7km
         long undersea tunnel and
         artificial islands off the
         bridge

     •   It reduced travel time
         between Hong Kong and
         Zhuhai from 4 hours to just
         30 minutes

     •   Further integration of cities
         in the Pearl River Delta

29
31
China: Growing Consumer Market

     •   No longer “just” a production base

     •   Rising consumption — consumer goods imports up 14% a year (2010
         and 2017)

     •   Consumer goods retail sales — up 10.2% in 2017

     •   Household final consumption expenditure up 12.7% a year (2010-
         2016) vs world average of 2.5%

32
China: It’s a “Buyers’ Market”

       •   1.4 billion+ mobile phone users

       •   751 million Internet users

       •   World’s largest car market: 28.9 million units sold in 2017

       •   Wine imports: up 25% p.a. avg 2008-2017

33
China: Growing Disposable Income

     Sources: National Bureau of Statistics of China;
     Statistical Communiqué on 2015 National Economic and Social Development; Government Work Report, March 2016;
     and 13th Five-Year Plan

34
Fallout:
     All losers in the short-term

35
China ‘manipulates its currency’ and plays unfair

36
Fact:
     Trade as the source of conflicts
        China is the US’s largest source of trade deficit, while Hong Kong is the
        US’s largest source of trade surplus

37
Friction:
         Section 201 global safeguard measures

     •   Effective date: 7 February 2018

     •   Affected products: Large residential washers & solar panels/modules

     •   Measures:
          •   A tariff-rate quota of 1.2mn units for a period of three years (from 7 February 2018 to 7 February 2021),
              with respective in-quota safeguard tariffs of 20%, 18% and 16% and out-of-quota safeguard tariffs of
              50%, 45% and 40%
          •   Crystalline silicone photovoltaic (CSPV) cells and modules face respective safeguard tariffs of 30%, 25%,
              20% and 15% for a period of four years ending on 6 February 2022

     •   Backlash:
          •   China, South Korea, Singapore, Malaysia, Taiwan and the EU have requested consultations with the US
              under the WTO Agreement on Safeguards (on one or both of the safeguard actions) and at least three
              Canadian solar panel producers have filed a complaint in the US Court of International Trade
          •   China intends to withdraw concession to the US in response to the 201 tariffs on solar panels/modules and
              washing machines… so are Japan and South Korea

38
Section 232 national security measures

     •    Effective date: 23 March 2018

     •    Affected products: Steel and Aluminum

     •    Measures:
          •   Additional tariffs of 25% on steel
          •   Additional tariffs of 10% on aluminium imports

     •    Exemption granted to Australia, Argentina, Brazil and South Korea.

     •    China’s shipments to the US have dropped significantly (30% in metric tonnes in the case of steel between
          2011 and 2017) in recent years due to numerous AD and CV duty orders – some 30 against steel products
          and 2 against aluminium products.

     •    In 2017, China was only the eleventh largest US supplier of steel products and fourth largest US supplier of
          aluminium products, accounting for 2.2% and 9.5% of the US’s total imports of the respective products.

39
Section 301 additional tariffs

     •   Effective date: 6 July 2018 on US$34 billion worth of Chinese exports; 23
         August 2018 on another US$16 billion; an additional US$200 billion under
         consideration may take effect as early as September.

     •   Affected products: about 1,100 China-originated products in July and
         August, another 6,000 tariff lines on the US$200 billion list.
         •   Under the lists of 1,100: Chemicals; Medicines; Rubber tyres and conveyor belts; Iron / non-alloy steel;
             Alloy steel; Aluminum; Machinery and mechanical appliances (including machinery required for textiles
             and apparel manufacturing); Electrical machinery (including video and audio recorders / players);
             Railway / tramway; Motor vehicles; Planes and helicopters; Boats; Glass and microscopes; and
             Firearms
         •   Under the list of 6,000: products extend across 81 HS Chapters, including textiles, leather, headgear
             and furniture

     •   Measures: Additional tariffs of 25% for the first two lists, 10 or 25% for the
         third list.

40
Long-term:
         China could have the last laugh

     •   China becomes the largest and most promising market, has 300mn
         middle-income earners, over 30% of the world’s total
         •   Over the past decade, China is the highest growth market for US exports
         •   GM sold around four million cars in China in 2017 and it has topped its car sales in the US,
             as it sells 39% of its units in China versus 30% in the US

     •   China acts as a defender of multilateral global trade order, against
         attracts by the US, the order’s own architect
         •   By imposing tariffs on some of the WTO members including China while selectively
             excluding some countries and regions from the target list, the US has seriously violated the
             principle of non-discrimination in multilateral trade
         •   It has also severely breached the promise of tariff concession the US has made under the
             WTO, as well as rules and disciplines concerning safeguard measures

41
China runs the largest trade surplus with the US

42
Fallacy:
     China runs the largest trade surplus with the US

43
Opportunities for Mexico
     Investment

     Outward direct investment (end-2017 stock)

             Country/area                 US$ billion
                  US                         7,791
              Hong Kong                      1,804
               Germany                       1,607
             Netherlands                     1,604
                  UK                         1,531
                 Japan                       1,519
              Canada                         1,487
          Chinese Mainland                   1,482
                France                       1,451
              Switzerland                    1,271
                 World                      30,837
       Source:UNTACD 2018 World Investment Report

44
Opportunities for Mexico
     Trade

                                Trade cycles: 1950-2015

45
Opportunities for Mexico
     Tourism

46
COMERCIO BILATERAL HongKong – Mexico
(HKCustoms)

             HONG KONG MEXICO BILATERAL TRADE
     México es el Socio Comercial más grande de Hong Kong en
                          Latinoamérica
                                                                                             2017
Volument total                                                                   USD 4,554 mn
Exportaciones                                                                    USD 3,714 mn
Importaciones                                                                      USD 840 mn

     Principales artículos exportados               Principales artículos importados
            (de HK a Mexico)                                (de México a HK)
Equipo de telecomunicaciones y sus partes       Equipo de telecomunicaciones y sus partes
(41%)                                           (30%)
Aparatos eléctricos para circuitos eléctricos
(9%)                                            Semi-conductores (16%)
Partes y accesorios de equipo de oficina /      Partes y accesorios de equipo de oficina /
computadoras(8%)                                computadoras(12%)
Channels of selling to the Chinese market

     .
         • Direct shipping to mainland China and Hong Kong,
         • Indirect shipments through the United States and other countries;
         • Indirect shipping through 'grey channels'.

48
Comercio Hong Kong- México (Inegi)

49
50
Services for Importers and Exporters

                   Services                     Business enquire services      Request For    Customized Business
                                                                                Quotation    Matching and Advisory

                                                       KEY WORDS            DESCRIPTION      SPECIALIST SEARCH

     General Search of products and                        X                        X
     services

     Specialist Search of products and                                                                    X
     services

     Search of Sellers                                     X                        X                     X

     Search for suppliers and distributors                                                                X

     Company Information                                   X                        X                     X

     Price of the product                                                           X                     X

     One on One Business ADVISORY                                                                         X
     SERVICE

     Cost Of Service                                GRATUITO                     GRATUITO     $100 USD (IMP)
                                                                                              $300 USD (EXP)

51
La Solución Integrada de Marketing de
                     HKTDC
     Revistas de              Confiable
     Productos                Sitio de compras en
     de diversas              Linea
     industrias               www.hktdc.com

     Aplicaciones             Ferias comerciales
     móviles                  y Exposiciones
     En cualquier momento,    De Clase Mundial
     en cualquier lugar

52
ATENCION EXPORTADORES DE
       ALIMENTOS Y BEBIDAS INTERESADOS
            EN EL MERCADO DE ASIA

     ● HKTDC Food Expo

     ● HKTDC     International   Wine   &
       Spirits Fair

53
¿Por qué Food Expo y Wine and Spirits Fair
     representan una oportunidad para México?
             2017 Hong Kong importó USD 27,000 Millones
                       de alimentos y bebidas

       7 Millones                                    China
       población

     58 Millones de                                 Sudeste
        Turistas
      (76% China)                                   Asiático

        13,900+                                      Otros
      Restaurantes
       1,000 bares                                   Países

54
54
55
56
57
58
59
60
61
Mexico-China Trade
                             Signed Protocols
                  (While Hong Kong is an open market)
     Agreed:
     Tequila
     Berries
     Grapes
     Avocado
     Corn
     Powder Milk
     Frizzed Meat
     Pork                Potential Markets:
                         • Abalon
     Tabaco              • Shrimp
     In Negotiations:    • Fish mill/ Fish flour/
     Fisheries             Fish powder
     Chicken             • Sea cucumber
     Mango
     Banana              • Super Foods: spirulina,
     Nuts                  agave, honey (xylitol),
                           chia, Cactus, chili
                         • Others: walnuts, tuna,
                           essences of flowers
                           and fruits, eggs

62
Principales alimentos que importa China
      (EUA, Canadá y México)

63
Fish mill/ Fish flour/ Fish
     powder Exports from Mexico to
     China, 2017.
     HS 2301.20.10 (Sagarpa)

64
HKTDC Food Expo
        Características del evento

     Agosto de 2019

     Centro de Convenciones y Exposiciones
     de Hong Kong (Hong Kong Convention
     & Exhibition Centre).
     • Trade Hall: Zona dedicada a ventas
        institucionales y reservada a
        especialistas.

     • Public Hall: Zona dedicada a exponer,
       vender y hacer pruebas de mercadeo
       on site.

65
HKTDC Food Expo
  Características del evento
• Más de 500 mil visitantes
• 15 mil expositores de 26 países diferentes
• Más de 21 mil clientes potenciales de China y el resto del
  mundo
• La delegación mexicana en HKTDC Food Expo 2017 logró 5
  contratos por alrededor de 1 millón 776 mil dólares, 85
  clientes potenciales y 390 toneladas de ventas totales.
Demo Session: Pabellón Mexicano 2018

67
International Wine & Spirits Fair

     8 al 10 de Noviembre 2018

     Hong Kong Convention And Exhibition Centre
     • Licores y bebidas
         Vino, Brandy, Whisky, Cocktails, Tequila, Vino de Arroz,
         Cerveza, Sake, Champagne, Vodka
     •   Servicios logísticos
     •   Servicios de empacado
     •   Turismo vitivinícola
     •   Talleres
     •   Accessorios & Equipo
     •   Catas

68
● Más de 1,000 expositores en
  17,702 m2 y más de 20,000
  compradores provenientes de
  68 países.

● 40% de los asistentes provienen
  de otros países, principalmente
  del resto de Asia y Europa.
Hong Kong – Hub para el comercio de vino
             y otras bebidas en Asia.

                                  US$1.38
                    US$895        billones
       US$367       millones
       millones

         2008
                     2010           2015
      (HK eliminó
     impuestos al
         vino)
70
¿Cómo tener éxito en Hong Kong?

     • Definición de Producto
       (características, historia, beneficio).
     • Definición de costos (Embalaje +
       Producto + Incoterms)
     • Identificación de capacidad de
       producción
     • Información producto detallada
     • Calidad en etiquetado y empaque
     • Valor Agregado (certificaciones)

71
HKTDC RESEARCH

                 •   Conjunto de
                     herramientas:

                      ▪   Perfiles de Mercado por
                          país

                      ▪   Patrones de consumo

                      ▪   Estadísticas del
                          mercado de servicios

                      ▪   Actualizaciones en
                          materia de economía,
                          comercio, inversión.

                          http://research.hktdc.com/
HKTDC RESEARCH

73
PERFILES DE MERCADO:
             REGIÓN / TIPO DE ECONOMÍA
     MERCADOS DESARROLLADOS:   MERCADOS EMERGENTES
     ASIA-PACÍFICO             AFRICA
         JAPÓN                     GHANA          LATIN AMÉRICA
         COREA                     KENYA              ARGENTINA
         SINGAPUR                  MARRUECOS          BRASIL
         AUSTRALIA                 NIGERIA            CHILE
         NUEVA ZELANDA             SUDÁFRICA          COLOMBIA
         TAIWAN                                       MÉXICO
                               EUROPA
     NORTE AMÉRICA             EMERGENTE          MEDIO ORIENTE
         EUA                       R. CHECA           EGIPTO
         CANADÁ                    HUNGRÍA            IRÁN
                                   POLONIA            ISRAEL
     EUROPA DEL ESTE               RUSIA              JORDANIA
         UNIÓN EUROPEA             TURQUÍA            KUWAIT
         FRANCIA                                      QATAR
         ALEMANIA              ASIA                   ARABIA SAUDITA
         ITALIA                       CAMBODIA        EMIRATOS ARABES
         PÁÍSES BAJOS                 INDIA
         ESPAÑA                       INDONESIA
         REINO UNIDO                  MALAYSIA
                                      MYANMAR
                                      FILIPINAS
                                      SRI LANKA
                                      TAILANDIA
                                      VIETNAM
74
74
PERFILES DE MERCADO

75
EJEMPLO DE PERFIL DE MERCADO

76
EJEMPLO DE PERFIL POR PAÍS
            EMERGENTE

77
18 Sept 2018

     Three-Year Action Plan for Expanding and Upgrading
     Information Consumption
     In conjunction with the National Development and Reform Commission, the Ministry of Industry and Information Technology has
     recently issued the Circular on Issuing the Three-Year Action Plan for Expanding and Upgrading Information Consumption (2018-2022) in a
     bid to promote the development of information consumption in depth and breadth. The objective of the Plan is to
     achieve a market value of RMB6 trillion in information consumption, significantly enhance the guiding role of
     information technology in consumption sectors, achieve an output value of RMB15 trillion in relevant sectors, and
     extend optical fibre and 4G broadband network coverage to 98% of administrative villages by 2020. The major
     actions outlined in the Plan include improving the quality of the supply system for new types of information products,
     making use of technologies such as Internet-of-Things, big data, cloud computing and artificial intelligence to make
     electronic products more intelligent, improving the quality of the mid-to-high-end supply system for mobile phones,
     computers, colour TVs, hi-fi systems and other devices, promoting the R&D and commercialisation of intelligent
     wearable devices, virtual/augmented reality devices, ultra-high-definition equipment, consumer drones and other
     products, and accelerating the application and popularisation of ultra-high-definition video cameras in different trades
     and professions.
     For further details (in Chinese), please visit the following link:
     Circular of the Ministry of Industry and Information Technology and National Development and Reform Commission on Issuing the Three-Year
     Action Plan for Expanding and Upgrading Information Consumption (2018-2020) (Gong Xin Bu Lian Xin Ruan No. 140 [2018])
     Content provided by

     Extended Readings
     •PRD Set to Have World’s Most Advanced Information Infrastructure by 2020
     •China Deploys Big Data and Artificial Intelligence in Drive to Boost IP Protection
     •Guangzhou Looks to Upgrade Local Cross-Border E-Commerce Resources
     •BRI Backing Brings Upgraded Internet Access to 26.5 Million Nepalis
     •Source for quality suppliers and manufacturers of electronics and electrical appliances on hktdc.com.

78
MARKET INSIGHTS

     http://www.hktdc.com/info/podcast/v/en/en/1X04D3N4/China-S-Green-Shoppers-Attitudes-And-Beliefs.htm

79
¿Por qué conectarse con HKTDC?

                 •   Porque conecta a las startups con el mundo real de
                     los negocios

                 •   Para crear oportunidades de validación de mercado
                     directo para startups

                 •   Porque proporciona exposición y publicidad en todo el
                     mundo a las nuevas empresas.

                 Las ferias comerciales y exposiciones de HKTDC tienen
                 lo que las startups esperan encontrar:

                 •   Socios (fabricante): 52%
                 •   Compradores (agente / distribuidor): 48%
                 •   Inversionistas: 35%

80
¿QUÉ ES “START UP ZONE” ?

81
Exposiciones que cuentan con Startup Zone en
                        2018/19
     Hong Kong no sólo es el ecosistema ideal para start-ups de tecnología, su sólido
     sistema legal, servicios financieros de primer nivel, además de su ubicación excepcional,
     lo posicionan como la mejor opción para el emprendimiento en cualquier industria.
     HKTDC te ofrece la oportunidad de participar en cualquiera de las siguientes ferias
     comerciales:
             Fairs                                                          Date
             Hong Kong International Lighting Fair (Spring)                 6-9 Apr 2019
             Hong Kong Electronics Fair (Spring) & International ICT Expo   13-16 Apr 2019

             Hong Kong Houseware Fair                                       20-23 Apr 2019
             Hong Kong Gifts & Premium Fair                                 27-30 Apr 2019
             Hong Kong International Medical Devices & Supplies Fair        14-16 May 2019
             Hong Kong Electronics Fair (Autumn)                            13-16 Oct 2018
             Eco Expo Asia                                                  25-28 Oct 2018
             HKTDC SmartBiz Expo                                            5-7 Dec 2018
             Hong Kong Toys & Games Fair                                    7-10 Jan 2019

82
Política de admisión para
                StartUps
                 Requisitos obligatorios:
                 • Tener un registro válido
                 • No haber participado en la edición anterior
                 • Cumplir con los requisitos específicos de la feria
                  Se dará prioridad a:
                 • Start - Ups con no más de 3 años de creación
                 • Referencias de instituciones reconocidas que fomentan
                   nuevas empresas
                 • Productos / ideas aún no comercializados

     *Cada startup puede participar en la Zona por no más de 2 años.*

83
Programa a la medida para
              StartUps

                  • Pitching coorganizado con alianza de inversionistas
                    (por ejemplo, Hong Kong Business Angel Network)
     Conexión     • Coincidencia de negocios
                  • Visitas guiadas del comprador

                  • Etapa de lanzamiento del producto
     Exposición   • Encuentro con periodistas locales y extranjeros
                  • Cobertura mediática (impresa y social)

                  • Sesión de intercambio de emprendedores
     Nutriendo    • Consejos prácticos de expertos, p. indiegogo

84
START UP ZONE DE HKTDC

85
Business
                                     Transformation

     Start-ups   Innovation

                 HKTDC
                 SmartBiz

                 EXPO
                              5-7 December
                                      2018

86
Exhibition
     Techtopia                        The Pathfinder
                                        Business and Investment
         AR, VR, IoT, applied AI,       Opportunities from overseas
         Machine Learning,              markets including ASEAN
         Robotics, Drones,              and Belt & Road countries,
         Automation, Smart              Industrial Parks
         Factory, Office Tech,
         Fintech, Blockchain,
         Biotech, Genomics, Eco       The Boosters
         Tech, Advanced Energy          IT & Security Systems,
         Storage, Advanced
     Envision Lot
         Material
                                        E-Commerce and Digital
                                        Solutions, 3D printing,
     Global Inventions                  Quality control & Testing
                                        Services, PR, Branding
                                        and Marketing solutions,
                                        Finance, Accounting,
     The Hatchery                       Insurance, Legal Services,
         Local and overseas             Logistics, Real Estate
         innovative and tech start-     Agents, Business Centre,
         ups                            HR & Business
                                        Consultants, Government
                                        and Institution Support

87
92
¿Qué hay que
     hacer?

                    $81
                    6

96
OFICINA EN CD DE MEXICO
 Tel: 55724131 o 55724113

   promomex@hktdc.org
   exhmex@hktdc.org
   infomex@hktdc.org

  ¡ MUCHAS GRACIAS !
You can also read