Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive

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Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
Holiday
Complexes

Find your work/life balance
in the wonderful West Country

Plus:
+   Starting a glamping business
+   Financing your business
+   Planning for prosperity
+   Selling up
&   Much more
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
Barnstaple
                                                                                                  Barnsta
                                                                                                               Du
                                                                                 Bid
                                                                                 Bideford
                                                                                 Bideford
                                                                                                    South Molto
                                                                                                                T
                                                                                          Okehampton
                                                                                                                E
                                                                         Launceston

                                                                                Tavistock                 Torq
                                                        Wadebridge
                                                                                                     Totnes
                                                    Truro                        Plymouth
                                                                                                     Dartmouth
                                                                                                  Kingsbridge

SAY HELLO:

01392 680058   holidaycomplexes@stags.co.uk   @stagsproperty   @stagsproperty    @stagsproperty

2                                                stags.co.uk
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
Welcome
                                               elcome to the Stags Holiday Complexes

                                      W        Magazine for 2020.

                                      If you are considering dipping your toe into the world
                                      of holiday letting, you will find Catherine Barnes’
                                      seven questions to consider when buying a tourism
                                      business a useful read (p6-7).

                                      On pages 8-9, we showcase a small selection of
                                      fantastic properties currently on the market, from
                                      a £735,000 Grade II-Listed Victorian villa with four
                                      self-catering apartments in Lynton to a fabulous
                                      newly-built Somerset home and holiday business with
                                      excellent forward bookings for £1,495,000. Once
                                      you’ve found your dream business, money matters,
                                      so on page 16 mortgage expert Philip Meek outlines
ulverton        Taunton               his key considerations for
                                      anyone thinking of financing
                             Yeovil   their tourism property.
on         Wellington                 As more of us choose to               As more of
Tiverton
                                      save both our bank balances           us choose to
                                      and carbon footprints
                                      by holidaying in the UK,             save both our
                        Bridport      starting a glamping business        bank balances
Exeter     Honiton                    could be a savvy move, so
                                      on page 18 Stags Head                  and carbon
                                      of Planning Alister Smith            footprints by
                                      advises on how best to
                                      navigate the planning system
                                                                           holidaying in
uay                                   when seeking out a potential the UK, starting
                                      site. While over on pages
                                      4-5 we meet Richard and
                                                                             a glamping
                                      Bella Given who swapped             business could
                                      the London rat race to do
                                      just that and have since won
                                                                              be a savvy
                                      six gold tourism awards                   move
                        London        for their luxury camping
                                      business in North Devon.
                                      To get a feel for the variety of businesses we sell, from
                                      cottages to lodges to caravan parks, head over to
                                      pages 14-15 to see a selection of properties sold in
                                      2019.

                                      With the General Election putting an end to political
                                      uncertainty, we are already seeing previously hesitant
                                      vendors launching their homes and businesses to the
                                      market, which means there has been no better time
                                      to start searching for your dream holiday business
                                      than right now. Whether you are considering buying
                                      or selling in this sector, please do get in touch with us
                                      here at Stags.

                                                                                             3
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
TURNING A VISION
INTO A REALITY
When Richard and Bella Given swapped the London
rat race for a ramshackle farmhouse in North Devon,
nobody could have predicted its transformation into an
award-winning 5* luxury glamping business

        lways keen for a challenge,          soon turned Longlands into a 5*

A       Richard and Bella swapped
        their hectic London lives to start
searching for a new business venture
                                             business with an occupancy rate of
                                             95%. Supported by a small team, this
                                             luxury glamping business was quickly
with more space to raise their young         nominated for tourism awards and has
family.                                      since won six gold tourism awards over
In April 2011 they bought a run-down         the past three years.
farmhouse with outbuildings and 17           Not content with just creating a 5*
acres of land near Combe                                   business, Richard and
Martin in North Devon                                      Bella gave the farmhouse
through Stags Barnstaple                                   a boutique-style makeover
office. Set within an Area                                  and converted outbuildings
of Outstanding Natural              This luxury            into a two-bedroom luxury
Beauty with fantastic
views, a lake, stream and
                                glamping business holiday  and shop.
                                                                    cottage, party barn

woodland, they knew it              was quickly            Eight years after purchasing
was the perfect location           nominated for           the property and creating a
for a holiday business;                                    highly successful business
they just had to get the          tourism awards           from scratch, Richard and
planning permission             and has since won Bella decided it was time
to build it. Thanks to a                                   to turn their attentions to
detailed vision of exactly       six gold tourism a new challenge. To help
what they wanted and                    awards             them plan their next step,
a degree of professional                                   the couple invited Stags to
help, it took less than a                                  visit and establish what the
year to get planning permission for five      market value of Longlands might be.
luxury safari lodges and by July 2012        After seeing the transformation of the
the first Longlands guests were in.           once tired farmhouse into a top-end
Drawing on her extensive marketing           glamping business with impressive
experience, keen eye for detail and          turnover, we knew there would be strong
outstanding customer service, Bella          interest.

4                                                           stags.co.uk
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
To test the market, the property was
launched discretely online with no
mention of the name or location to
protect the business. We called potential
buyers to alert them of this opportunity
and the third person to view made an
offer. Within seven weeks of their offer
being accepted, the deal exchanged
and the new owners took the reins at
the end of 2019.
How did Richard and Bella find working
with Stags?
“We were delighted to work with a
firm that specialised in the sale of
holiday businesses, together with the
support of the local office in Barnstaple.
Throughout the process the Stags team
were highly professional, supportive and
understanding and did what they could
to help the sale progress to a successful
outcome. We could not recommend
them highly enough; they are simply
brilliant!”
So, what next for Richard and Bella?
Plans are afoot for new challenges and
a new business venture – watch this
space!

                                            5
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
SEVEN QUESTIONS TO
         CONSIDER WHEN BUYING
           A HOLIDAY BUSINESS
    Dreaming of a new work/life balance in the beautiful West Country? Catherine Barnes
                 offers her top points to consider before taking the plunge

                             e have all      Depending on who is making the move,           development can all be driving forces

                 W           thought about
                             a complete
                  lifestyle change at
                                             you might need to search for a property
                                             with one or more dwellings, with
                                             residential or annexe permission or with
                                                                                            behind a purchase.

                                                                                                   WHY do you want to buy a
                  some stage of our lives,
                  and buying a holiday
business is an excellent opportunity to
                                             the potential to build a further residential
                                             dwelling.                                      3      holiday business?
                                                                                                   Perhaps you have run a similar
                                                                                            business before, or maybe you are
combine living in a beautiful part of the          WHAT type of holiday business            in search of a complete change in
country with being your own boss.
There are many different types of holiday
business across the South West so
                                             2     do you want?
                                                   A traditional farmhouse with holiday
                                             cottages? Campsite? Glamping site?
                                                                                            lifestyle. Either way, you must decide
                                                                                            how involved in the day-to-day running
                                                                                            of the business you would like to be, or
pinning down the right business for your     Caravan park? Do you want to live on           whether you will choose to outsource
lifestyle can be a somewhat daunting         site or would you be happy living nearby       certain services such as marketing,
prospect. As a specialist department         or even running it remotely? Some              housekeeping and gardening – cost
dealing solely in the sale of holiday        buyers look for substantial owner’s            permitting of course.
businesses, we are here to help, and         accommodation and a couple of holiday
working through the following might          cottages for some additional income                  WHERE do you want to live?
help to make it easier to find the best
property for you:
                                             and to cover any running costs, while
                                             others are more income-focussed with
                                             the existing turnover and potential to
                                                                                            4     Are you drawn to a particular
                                                                                                  location in the South West?
                                                                                            Do you need to be near schools
       WHO is making the move?               improve being the key factor.                  and transport routes? Do you want

1      As a business, Stags sells
       properties to all buyers from
single entrepreneurs to relocating
                                             In addition to the holiday business,
                                             what else do you need? Easy access
                                             to beaches, proximity to major
                                                                                            amenities nearby or do you prefer the
                                                                                            peace and quiet of the countryside or
                                                                                            one of our National Parks or Areas of
families, multi-generations wanting to       transport routes, land for privacy or          Outstanding Natural Beauty? Either way,
live together and groups of friends.         animals, peace and quiet and potential         the location is one of the few things you

6                                                            stags.co.uk
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
cannot change so make sure you have           be able to port your current residential   For help finding your perfect holiday
considered all of the pros and cons here.     mortgage.                                  business contact, our specialist
                                              Check the title deeds – some               department today
      WHEN do you want to move?               properties have split title deeds,

5     We speak to people who are ready
      to move right now and to those
who are carrying out initial research
                                              enabling a purchaser to put cash to
                                              the commercial element and obtain a
                                              residential mortgage on the owner’s
                                                                                         Holiday Complexes 01392 680058
                                                                                         holidaycomplexes@stags.co.uk

with a view to relocating in two to three     accommodation with a cheaper interest
years’ time. It is never too early to start   rate.
making enquiries and discuss your
situation with one of our specialists; we           HOW MUCH can you afford to
are always happy to help.

       HOW are you going to make
                                              7     spend?
                                                    Once you have worked out your
                                              budget for buying a holiday business, do              Location is
6      this move happen?
       If you need to sell a property, do
you know what its current market value
                                              not forget to factor in:
                                              • Stamp Duty Land Tax costs – we
                                                suggest you take advice from an
                                                                                                    one of the
                                                                                                     few things
is? If not, it is time seek advice from         accountant regarding how to mitigate
local estate agents who can advise you          your liability.                                     you cannot
on the potential sale price.                  • Legal costs – to save time and money              change so make
If you need a loan to purchase your             in the long run, instruct a solicitor
holiday business, do you have a lender          who has dealt with the conveyancing
                                                                                                   sure you have
in place? If not, Stags can help with this.     of holiday businesses before. Stags                considered all
A property with holiday accommodation           deals with a number of specialist
will generally be considered a                  conveyancers and can provide details
                                                                                                  of the pros and
commercial property so you may not              on request.                                             cons
                                                            stags.co.uk                                                         7
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
DISCOVER YOUR
DREAM HOME
Combine home and work
in 2020 with a move
to a beautiful property
that generates a healthy
income. Here is just a small
selection of the holiday
complex properties for sale
now with Stags. For our full
range and further details
please visit stags.co.uk
                                          1

2. Camelford, Cornwall
Guide Price £950,000
Close to the North Cornwall coast is
this charming five-bedroom farmhouse
with a successful self-catering holiday
business. Adjoining the farmhouse
is a spacious one-bedroom annexe/
holiday cottage and across a courtyard
are two high-quality converted barns,
each offering two-bedroom self-catering
accommodation. Set within 16.8
acres, there are extensive outbuildings
with potential for development and a
four-bedroom barn conversion with an      2
agricultural tie. EPC Band G.

                                                            3. Nr Looe, Cornwall
                                                            Guide price £1,650,000
                                                            A fabulous lifestyle opportunity in an accessible
                                                            location just three miles from the South East
                                                            Cornwall coast. A substantial five-bedroom
                                                            owner’s house with private gardens is
                                                            accompanied by eight high-quality self-catering
                                                            holiday cottages. The excellent guest facilities
                                                            include a party barn, games barn and outdoor
                                                            swimming pool plus a range of outbuildings,
                                                            all set in about 7.9 acres. Further land is
                                                            available by separate negotiation. EPC Band D
                                                            (main house).
    3

8                                             stags.co.uk
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
Old stone
                                                                                                 barns have
                                                                                              been converted
                                                                                              into six holiday
                                                                                                  cottages,
                                                                                                generating a
                                                                                               useful income

                                                                                     1. Okehampton, Devon
                                                                                     Guide Price £1,400,000
                                                                                     A well-established self-catering holiday
                                                                                     business on the edge of Dartmoor with
                                                                                     stunning panoramic views.
                                                                                     A three-bedroom Grade II-Listed
                                                                                     farmhouse includes a master bedroom
                                                                                     with vaulted ceiling and en-suite
                                                                                     bathroom. Old stone barns have been
                                                                                     converted into six holiday cottages,
                                                                                     generating a useful income. Set in about
                                                                                     22 acres, there are excellent equestrian
                                                                                     facilities with two stable blocks. Subject
                                                                                     to obtaining the relevant consents, there
                                                                                     is potential to convert the substantial
                                                                                     outbuildings or simply relax and enjoy
                                                                                     the three fishing lakes on site.

                                            5. Lynton, Devon
                                            Guide Price £795,000
                                            This Grade II-Listed Victorian villa
                                            in an elevated hillside position has
                                            fabulous views out to sea and over the
                                            surrounding countryside. The villa is
                                            split into four well-presented holiday
                                            apartments and a two-bedroom
                                            owner’s apartment, with a delightful
                                            one-bedroom holiday cottage within
  4                                         the grounds. This is an established
                                            self-catering business in an excellent
                                            year-round location.
4. Muddiford, Devon                                                                    6
Guide Price £1,350,000
In a peaceful location in North Devon
at the end of a mile-long driveway is                                                6. Bilbrook, Somerset
this attractive courtyard of converted                                               Guide Price £1,495,000
barns. There are six properties on site,                                             A fabulous newly built three-bedroom
including a welcoming and substantial                                                property in a private location surrounded
owner’s property and high-quality                                                    by its own gardens and grounds, just
self-catering holiday accommodation.                                                 three miles from the Somerset coast.
Three of these properties have                                                       An ideal lifestyle purchase, it includes
residential permission and a new owner                                               an established self-catering holiday
might be interested in the potential for                                             business with a Grade II-Listed house
multi-generational living. The gardens                                               and associated cottages. Located at
and grounds are well-maintained and                                                  the entrance to the property, these
there are excellent equestrian facilities                                            additional buildings focus on large group
with a stable block and a number of                                                  hire with excellent forward bookings and
paddocks. Unconverted stone barns             5                                      a healthy turnover. EPC Band B (main
with potential (STP). EPC Band D.                                                    house).
                                                          stags.co.uk                                                         9
Holiday Complexes - Find your work/life balance in the wonderful West Country - Property World Interactive
A HOLIDAY BUSINESS WITH
FAMILY AT ITS HEART
Back in 2015 Bill and Gill Sanderson sold their Kent-
based business of over 25 years. Bill explains what they
did next…

                                             to provide respite or short holidays        groups to help a number of families in
                                             for people who were either in need or       need. Having seen how much our own
                                             simply could not afford to get away.        children love having space to play and
                                             We looked at several different holiday      explore, it’s great to see other children,
                                             businesses in a number of locations         who perhaps do not often get the
                                             before we came across Compton Pool          same opportunity, spending time in the
                                             in South Devon. This peaceful location      countryside meeting and feeding our
                                             looked perfect, with 11 holiday cottages    animals.
                                             to generate an income, great facilities     While not without its challenges and
                                             including an indoor pool and tennis court   certainly a very different model to the
                                             and enough land to house a range of         one we were used to previously, we
           hen we sold our business,         small farm animals – which our youngest     have enjoyed our venture into running

W          we knew we wanted our next
           project to have some element
of community to it, but we didn’t know
                                             children would also love!
                                             After studying the details online for
                                             several weeks, we contacted Stags
                                                                                         a holiday business and have gained a
                                                                                         great deal of personal satisfaction from
                                                                                         what we have been able to achieve so
quite which form that would take.            for further information and arranged a      far.
We are foster parents who have               viewing. Once we’d visited the property
adopted two of our four children and         we knew it was the right one for us         Bill & Gill Sanderson
we are very aware that some things in        and we made an offer for the buildings,     www.comptonpool.co.uk
life, such as taking a week’s holiday, are   land and business. Although a relatively
not accessible to everyone. As a family      straightforward purchase, there were
we strongly believe that getting away        some complications but we were ably
and spending time together is crucial        helped and supported by the Stags
for building family bonds and long-term      Holiday Complexes team throughout this
memories.                                    purchase and in August 2018 we were
After about six months of considering        the proud new owners.
different opportunities, we decided that     Once we’d had a chance to settle in
we would look at holiday cottages which      and get to grips with a new business,
could be run as a business while at the      we turned our attention to using our
same time giving us the opportunity          contacts with churches and community

10                                                         stags.co.uk
As a family we
   strongly believe
  that getting away
 and spending time
 together is crucial
 for building family
bonds and long-term
      memories

                       11
,   m

        thei

               MEDIA
Business
            sales are very
            much people
            transactions,
           which can run
          for months and
             as such you
           need someone
           you can get on
           with and trust

      ARE YOU READY TO SELL?
 Vernon Clarke, Head of Property at Tozers Solicitors LLP in Exeter offers his advice to
    anyone considering handing over their holiday business to new owners in 2020

                      elling a holiday        Find the right team                            appliances (if not up to date).

                S     business is
                      unlike any other
                property sale. Holiday
                                              Choose a good agent with real expertise
                                              in the sector. Do not be tempted by
                                              cheap commission rates or online
                                                                                           • Locate planning consents, building
                                                                                             regulation approvals, FENSA
                                                                                             certificates (for windows) and HETAS
                businesses come in all        offerings. Business sales are very much        certificates (for wood burners).
                shapes and sizes, from        people transactions, which can run for       • If you have staff, make sure contracts
                those with owners’            months and as such you need someone            are up to date and statements of
accommodation and a couple of                 you can get on with and trust.                 terms are issued.
cottages to those with indoor swimming                                                     • Prepare inventories of letting unit
pools and fishing. Some will be                Get your paperwork in order                    contents and equipment.
seasonal, others open all year and with a     Make sure your accounts are up to            • Make a list of advertising and
six-figure turnover.                           date and offer a fair reflection of profit.      suppliers; dig out contracts with
                                              Let your accountant know you are               booking agents, internet companies
Most sell to lifestyle buyers attracted to    selling and discuss possible price             and check all termination clauses.
the South West, often by sellers who          apportionments between goodwill,             • Check your records are GDPR-
have lived ‘the lifestyle’ and now want to    property and equipment. Query the              compliant.
retire. Whether large or small, all sellers   position with regard to any capital
want a drama-free sale. Here are some         allowances. What suits a seller from         And, last but not least, instruct a
helpful tips for sellers together with        a tax point of view may not suit a           solicitor with sector knowledge who
some valuable pointers for buyers:            buyer, so there may be a bit of an ‘arm      deals with holiday businesses day-in,
                                              wrestle’ between the respective parties’     day-out – rather than someone doing
Preparation is everything                     accountants, before a compromise is          a ‘one off’ who re-invents the wheel
Do your groundwork and decide when            reached - be prepared!                       at your expense! Title deeds can then
your optimum time to sell might be.                                                        be obtained, plans checked, title
It can be tempting to sell at the end         • Collate invoices and service sheets/       indemnity policies reviewed and a sale
of a season but some buyers may be              test certificates for firefighting            pack prepared with a full index of key
put off taking on a business during             equipment, heating, private drainage       documents ready to issue when the sale
the low season, especially if they have         or water (you will need a water quality    is agreed.
borrowing to service. On the other hand,        test that is less than 12 months old at
some buyers may welcome taking on a             the time of sale if the water supply is    For more information visit
complex during the quiet period if they         private). Obtain electrical installation   tozers.co.uk
intend to carry out improvements, or just       certificates, gas safe certificates
want to ease themselves in gently.              and PAT certificates for electrical

                                                             stags.co.uk                                                         13
SOLD WITH STAGS
Our dedicated Holiday Complexes department sold
a wide variety of properties across the South West in
2019. Here’s just a small selection of cottages, lodges
and caravan parks showing the variety of property sizes,
prices and uses we have seen

1. Devon                                    the existing planning permission and
In a peaceful site of nearly 13 acres,      install more holiday lodges on site. Sold
this North Devon property includes a        in November 2019 off a guide price of
three-bedroom bungalow and                  £880,000.
one-bedroom annexe. Three attractive
fishing lakes with three timber holiday
lodges currently generate an income
and the new owner may well implement                                                      1

2. Dorset
With fabulous countryside views in a
beautiful North Dorset location, this
established holiday letting business
sold in June 2019 off a guide price
of £850,000. The property attracted
considerable interest with a charming
family home and annexe, three
high-quality cottages, an indoor
heated splash pool, therapy room,
recreation room and potential for further
development with planning permission
to convert a further barn.                    2

                                                                                        3. Devon
                                                                                        This substantial South Devon caravan
                                                                                        park was sold in July 2019 off a guide
                                                                                        price of £2,650,000. This excellent
                                                                                        business is open 12 months of the
                                                                                        year and generates a considerable
                                                                                        annual turnover with a mixture of static
                                                                                        and touring caravans. Also on site is a
                                                                                        five-bedroom farmhouse and annexe,
                                                                                        with outline planning permission for
                                                                                        further development.

     3

14                                                         stags.co.uk
5. Cornwall
                                            Just five miles from the North Cornwall
                                            coast, this fabulous lifestyle business
                                            has a five-bedroom period farmhouse
                                            and established income from six
                                            self-catering cottages. Offered to the
                                            market at a guide price of £1,400,000,
                                            buyers were attracted by the income,
                                            location and potential to develop the
                                            substantial range of outbuildings. Within
                                            three months of an offer being accepted,
  4                                         the new owner took over in April 2019.        6

4. Cornwall                                                                             6. Devon
In an Area of Outstanding Natural                                                       This North Devon property set in
Beauty and with direct access onto                                                      42 acres includes a five-bedroom
Bodmin Moor, this family home and                                                       farmhouse, one-bedroom annexe, six
established self-catering holiday                                                       holiday cottages and a significant range
business is set within 4.5 acres. With                                                  of outbuildings. With bags of potential
five holiday cottages and a stable block                                                 this property offers its new owner a
of 10, this property sold in October 2019                                               fantastic opportunity to further expand
off a guide price of £999,000.                                                          and develop the existing self-catering
                                                                                        holiday and wedding business. It
                                                                                        sold in June 2019 off a guide price of
                                                                                        £1,650,000.

                                               5

                                                          stags.co.uk                                                        15
THE BUSINESS OF BORROWING
Holiday complex mortgage expert Philip Meek outlines his key considerations for anyone
                     thinking of financing their tourism property

                     n my work as a           terms you are offered. Due to the             complex immediately. Their contingency

                I    mortgage adviser, I
                     find that clients often
                   initially assume they
                                              relationships we have built with lenders
                                              over the years, here at
                                              Philip Meek Commercial
                                                                                            if the sale was slow was to rent out their
                                                                                                       previous property. This is a
                                                                                                       typical example of how manual
                   can obtain a residential   we are usually able to                                   decision-making can help in
                   mortgage if they are       achieve better terms than                                unusual circumstances.
going to live in a property and let out       a client would do by going
                                                                                   A strong            My company, Philip Meek
elements of it, such as cottages and          direct. Lenders recognise          proposal to a Commercial, consists of a
annexes, to holidaymakers.
However, for the Financial Regulator
                                              our understanding of the
                                              market, their requirements
                                                                                 lender is not         team with nearly 20 years’
                                                                                                       experience, all with established
(and therefore lenders) in most cases         and the work carried                only more            relationships with lenders
such borrowing is deemed to be                out in presenting a fully-       likely to secure specialising in the holiday
commercial and so a commercial                packaged application for                                 letting and holiday complex
mortgage is required. The enthusiasm          consideration.                    funds but also sector. We have access to
of lenders varies enormously for these        Most lenders in this               improve the           lenders who will consider
products. Many state that they will lend      sector complete manual                                   applications that many others
in this sector but the reality is few offer   underwriting, which             interest rate and will not, including multiple
attractive or, indeed, viable loan terms.     means a person makes              terms you are holiday letting units on one
Before you present a holiday complex          the lending decision rather                              title, properties across split
application to a lender there are many        than software. This can be             offered           titles, lending to limited
points to consider. A well-prepared           to your advantage. I have                                companies and more.
proposal will include a robust business       recently agreed lending for an applicant      No matter what stage you are at,
plan demonstrating an understanding of        who had yet to sell their main residence      you should consider speaking with a
the sector, realistic financial projections    and did not want to lose the property         specialist mortgage broker to ensure
and your CV evidencing a relevant skill       they wanted to buy to another potential       you can raise and afford the necessary
set. An experienced broker will prepare       offer. I approached the lender with a         finance. Your broker will not only source
all this for you and such support is, in      proposal and they agreed to fund 100%         funding for you but can also negotiate
my opinion, essential.                        of the purchase, with the additional          the very best terms available.
A strong proposal to a lender is not          security of taking a legal charge over the
only more likely to secure funds but          client’s main residence until it sold. This   For more information visit
also improve the interest rate and            allowed our clients to buy their holiday      philipmeek.co.uk

16                                                           stags.co.uk
THE BENEFITS OF LETTING YOUR
 HOLIDAY HOME THROUGH AN AGENT
       OVER A DIY WEBSITE
    With the rise in popularity of sites such as Airbnb, there is more choice than ever
     before for both holidaymakers and holiday home owners. But are DIY sites like
  these as hassle-free as they appear? Gaby Wakley, Head of Property Recruitment at
            Helpful Holidays, draws on her experience to discuss this further

          aving worked in the industry for    flexibility and a cheap solution. But         that we are marketing your property

H         over 23 years, meeting countless
          owners and seeing their huge
variety of properties, experience has
                                              once the booking fees are added to the
                                              rental figure the owner has set, the real
                                              price the online company is making is
                                                                                           as effectively as possible. We work in
                                                                                           partnership with our owners to optimise
                                                                                           your property, ensuring that guests
taught me that the traditional model          significantly higher than the low headline    can find you among the vast array of
agency remains the most effective             commission rates they promise.               websites out there. Our properties
and hassle-free option for                                  Bookings made through          appear on the Helpful Holidays websites
generating an excellent level                               the DIY sites will often be
                                                                                           as well as on over 500 other partner or
of bookings and a healthy                                   short breaks rather than
                                                                                           affiliate websites including Booking.com,
profit.                                                      a full week, which creates
                                                                                           Homeaway, Tripadvisor and AirBnB.
There are now more routes             If you are a          additional work and costs
                                                                                           Rather than just managing your online
to marketing your holiday                                   for the owner. Working
cottage than ever before;            newbie to the in partnership with an                  marketing, we – and other established
the choice of options online        holiday letting agency with expertise and              agencies – offer owners a complete
is dizzying. The market has                                 knowledge reduces the          service. From taking professional photos
seen a seismic shift since         game, it can be gamble of online marketing              to processing bookings, organising
the advent of online do-it-        a steep learning and generates longer stays,            payments, taking damage deposits and
yourself listing sites such
as AirBnB, Booking.com
                                    curve and you resulting           in less hassle and
                                                            fewer laundry days. If you
                                                                                           answering guest queries ahead of their
                                                                                           stay, we manage the whole process so
and Tripadvisor. No longer           will probably are a newbie to the holiday             you do not have to. Our customer care
will a simple lineage advert
in The Telegraph or The
                                    make mistakes letting           game, it can be a
                                                            steep learning curve and
                                                                                           team looks after owners seven days a
                                                                                           week, managing prices according to
Lady magazine deliver a full       (perhaps costly you will probably make                  market fluctuations, ensuring you are
season of bookings. Now,
it is all about mastering
                                   ones) while you mistakes            (perhaps costly
                                                            ones) while you are finding
                                                                                           always marketing at the very best price.
algorithms and ensuring            are Ànding your your feet.                              We at Helpful Holidays believe a good
                                                                                           agency is worth paying the commission
effective Search Engine                    feet.            We are seeing an increasing
                                                                                           for, so let our expertise reduce the
Optimisation – and even if                                  number of owners turning to
you do tackle these there is                                us having found the process    hassle of owning and managing a
no guarantee your bookings                                  of signing up and working      holiday home and give us a call today!
will roll in.                                 with DIY sites more time consuming and
We know that owners are seduced               frustrating than they first expected. At      Gaby Wakley
by the online DIY companies; they             Helpful Holidays we are backed by an         01647 433593 option 2
appear to offer owners great autonomy,        eight-figure marketing budget to ensure       gaby.wakley@helpfulholidays.co.uk

                                                            stags.co.uk                                                         17
PLANNING FOR HAPPY CAMPERS
     As more of us choose to holiday in the UK, obtaining planning permission for luxury
          camping sites is becoming increasingly popular, explains Alister Smith
                     n recent years, the      professional input early on, it could         facilities such as a pub or village shop

                I    glamping and luxury
                     camping market
                   has been increasingly
                                              save you significant amounts of time
                                              and money. For example, we recently
                                              advised a client looking at a site for
                                                                                            are likely to have better prospects than a
                                                                                            site that is totally remote.
                                                                                            While it would be nice to assume
                   buoyant with both          a camping pod enterprise and were             a council will simply support every
                   new sites being            able to highlight inconsistent planning       scheme, this is more likely where
                   established and existing   decisions by the Local Planning               the case is supported by justification
businesses looking to add this venture        Authority in question, which led to the       showing the strengths of the proposal
to their portfolio. A number of factors,      client proceeding with a pre-application      in question. In this regard, enlisting the
including expense, the uncertain political enquiry before committing to a                   support of local tourism organisations,
environment and a rising awareness            purchase.                                     including the council’s own economic
of air pollution, have led                                  So, are there specific           development team can often pay
to a surge in so-called                                     things to look out for when     dividends.
‘staycations’, especially                                   searching for a site for a      Also, while it is sometimes hard to
among 25 to 34-year-olds.                                   new venture? Generally,         gauge where a problem might arise
For anyone looking to                                       it is easier to expand an       often a little common sense goes a
establish a new site                 locations that existing site or make better            long way. So, if you think a subject like
or expand an existing               are near other use of a property that                   highways might be an issue, the council
operation, planning                                         needs reclaiming, such as       may well think the same. In these cases,
permission will almost                 services or          a disused quarry, than to       it is worth gathering your own evidence
certainly be required. As          facilities such as consider a bare farmland              in advance by using an appropriate
many will know, navigating
the planning system can
                                   a pub or village site.          It may however be
                                                            possible to start a smaller
                                                                                            specialist as having your own clear
                                                                                            evidence can address potential issues
often appear to be a                shop are likely business on a bare land                 before they even arise.
minefield, so how do you
find your way through the
                                     to have better location,          especially if this
                                                            is a farm diversification
                                                                                            Our recommendation in every case is to
                                                                                            look into matters thoroughly and take
possible pitfalls?                      prospects           scheme, which can then          advice early on.
As a starting point, do                                     be incrementally built
your homework and                                           on. Although a degree           Alister Smith
thoroughly research the local planning        of tranquillity is preferred by guests,       Head of Planning 01392 439046
situation. While this might mean seeking      locations that are near other services or     a.smith@stags.co.uk

18                                                            stags.co.uk
THE HOLIDAY COTTAGE EXPERTS

     ARE YOU THINKING OF BUYING
   OR DO YOU HAVE A HOLIDAY HOME?
     Call today for a free no obligation visit to discuss
      income potential on a new or current property

               01647 433593 Option 2
 gaby.wakley@helpfulholidays.co.uk   www.helpfulholidays.co.uk
stags.co.uk

       Barnstaple    Kingsbridge        Tiverton
     01271 322833   01548 853131     01884 235705

       Bideford      Launceston         Torquay
     01237 425030   01566 774999     01803 200160

        Bridport     Okehampton         Totnes
     01308 428000   01837 659420     01803 865454

       Dartmouth      Plymouth           Truro
     01803 835336   01752 223933     01872 264488

       Dulverton     South Molton     Wadebridge
     01398 323174   01769 572263     01208 222333

        Exeter         Taunton         Wellington
     01392 255202   01823 256625     01823 662822

       Honiton        Tavistock          Yeovil
     01404 45885    01822 612458     01935 475000

                    @StagsProperty
20                    stags.co.uk
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