HEAD OF EVENTS APPLICATION PACK 2021 - Crystal ...
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HEAD OF EVENTS
APPLICATION PACK 2021
Crystal Palace Park Trust will act as the custodian of Crystal Palace
Park to protect, manage and improve Crystal Palace Park as a
green, historic, ecological, recreational, sporting, cultural and
educational resource in the interests of park users and of the wider
community.
1LETTER TO CANDIDATES
Dear Candidate,
Thank you for your interest in becoming the rst Head of Events for
the Crystal Palace Park Trust. We are a community company, with
charitable status (Registered Charity No 1193331) and are working
with the Park’s current owner, the London Borough of Bromley
(“Bromley”), to eventually take on all aspects of the Park’s
management, conservation and events. It is anticipated that
Bromley will remain as the Freeholder of the park, with the Crystal
Palace Park Trust assuming the head lease for the park and its
overall custodianship, after a transitional period.
The London Borough of Bromley’s Regeneration Plan for Crystal
Palace Park has the following aims:
• To reinvigorate the park as a contemporary and historic showcase
in tune with Paxton’s vision, creating a place of discovery, learning,
recreation and fun
• To develop the park’s local and regional identity and re-establish
its national and international signi cance
• To provide community bene ts through facilities within the park
and connections to local facilities and the economy
• To deliver a modern, nancially and environmentally sustainable
plan securing the long-term future for the park
The Regeneration Plan is a holistic scheme that will deliver bene ts
to the park through:
• The physical regeneration – capital work
• A new form of governance – the Crystal Palace Park Trust
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new governance
This new Regeneration Plan and the park’s unique history provide
the framework for the Crystal Palace Park Trust’s future work
programme. The Park performs two functions, being a regionally
signi cant park with an internationally signi cant heritage. It is key
to our thinking that the story of the Park should be told, and that it
should once again be recognised as place where great events
happen.
It is an ambitious project, and will be matched by the skills and
talents of our successful candidate. We are seeking a Head of
Events. This is a fantastic opportunity to become integrally involved
in the development and restoration of a great historic landscape,
putting Crystal Palace Park back on the map as a cultural icon.
The Head of Events will be responsible for leading the development
and delivery of a full programme of commercial and community
events, in keeping with the vision of the Trust of the Park as a place
of ecological, historical, cultural and recreational excellence. The
Trust is a new start up charity and the role will require a
willingness to engage at all levels and the enthusiasm to drive the
business forward in a exible manner.
If you have in-depth experience in managing and delivering events
programmes in both community and commercial settings and want
to be part of an exciting new charity focused on bene ting the local
community, this is a brilliant opportunity to utilise your expertise
and knowledge, and we are interested in hearing from you.
Purpose of Post
To work with the CEO and CPPT board to manage and deliver the
annual event programme for Crystal Palace Park including
performing arts, private events, sports events, markets and fairs.
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fiTo be the main point of contact for all events in Crystal Palace
Park, co-ordinating and administering support in the planning and
delivery of them with promoters, partners and stakeholders.
The post will help deliver a range of community events and make
best use of the park as a community space for culture,
entertainment, health and leisure.
If you are passionate about the importance of urban green space,
enthused by the history and heritage of this wonderful space and
excited by the potential to regenerate one of the most signi cant
parks in the UK, we would like to hear from you. The deadline for
applications is Friday 7th May 2021 . Applications should be
returned to:
contact@crystalpalaceparktrust.org
Yours sincerely,
Valerie Shawcross CBE
Chair Crystal Palace Park Trust
chair@Crystalpalaceparktrust.org
contact@crystalpalaceparktrust.org
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fiJOB DESCRIPTION
Job Title: Head of Events
Based: Anerley Business Centre, Anerley Town Hall, Anerley Road,
London, SE20 8BD and onsite at Crystal Palace Park
Salary:Up to £50-£60k per annum plus bene ts subject to
experience and negotiation
Holiday Entitlement: 25 days plus statutory holidays, plus one
further day for each completed year of service up to 30 days.
Flexible hours of working required by arrangement with CEO.
Reporting To: CEO
Responsible For: Events and project teams as they arise
Internal Relationships: Crystal Palace Park Trust (CPPT) Board,
Crystal Palace Events Ltd (CPPEL) Board, CEO, part-time
administrator
External Relationships: Event promoters, event and project teams,
catering and park contractors, London Borough of Bromley sta
and councillors, professional bodies, non-government
organisations, charities, voluntary bodies and members of the
public, police and other relevant authorities, Friends groups and
other Park stakeholders.
Introduction
Thank you for your interest in the role of Head of Events for CPPT.
Before completing this application form, please read the
information included here carefully.
CPPT is an equal opportunities employer and committed to
providing equal employment opportunities. We welcome
applications from all backgrounds and all sections of the
community.
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ffThe shortlisting process
Shortlisting is carried out purely on the information contained in
your CV and covering letter. Candidates are assessed against the
attributes of the person speci cation, and if these are not met, or if
there is insu cient detail to make a judgement, the application is
rejected.
Job description for Crystal Palace Park Head of Events
The Opportunity
This is a fantastic opportunity to become integrally involved in the
development and restoration of a great historic landscape, putting
Crystal Palace Park back on the map as a cultural icon.
Purpose of Post
● To work with the CEO and CPPT board to manage and deliver
the annual event programme for Crystal Palace Park including
performing arts, private events, sports events, markets and
fairs.
● To be the main point of contact for all events in Crystal Palace
Park, co-ordinating and administering support in the planning
and delivery of them with promoters, partners and
stakeholders.
● The post will help deliver a range of community events and
make best use of the park as a community space for culture,
entertainment, health and leisure.
● Principal Responsibilities
Event Programme Management
● Assess what resources and support are needed as the CPPT
and CPPEL Boards progressively takes on responsibility of the
management of all events in the Park
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fi● Lead the procurement process for any agency or contract
work required to support the event programme’s development
and delivery
● Lead on developing a sales strategy for the park and actively
promoting the Park as a leading events space
● Management of the events programme budget to deliver
annual nancial targets as agreed with the CEO and CPPT and
CPPEL Boards.
● Lead on developing marketing assets and operational
protocols for the Park
● Act as the main point of contact for all events in Crystal
Palace Park and manage event bookings, processing and
answering enquiries
● Review event applications and make judgements on the Park’s
event programme in consultation with the CEO and CPPT and
CPPEL Boards, in line with the events strategy and policy for
the Park
● Develop and deliver the annual programme of events in the
Park in collaboration with event agencies, event promoters,
key delivery partners and contractors
● Support the planning and delivery of major events in the Park
● Manage existing event promoter relationships, facilitating and
ensuring safe and successful delivery of events scheduled for
2021 and 2022 (Covid restrictions dependent)
● Support the licensing of events from conception to
completion
● Negotiate fees and contracts for events with event promoters
● Conduct site visits with event promoters and relevant
authorities
● Ensure event promoters’ compliance with Park terms &
conditions and H&S requirements
● Liaise with key stakeholders including local authorities,
relevant authorities, London Transport and the local
community about the events programme for the Park
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fi● Oversee the use of the concert platform as an events and
activities space for the local community
● Ensure events are well documented with photo/ lm use
permissions taken where appropriate to build up an asset
bank.
Health & Safety, Policy & Planning
● Work closely with the CEO and CPPT & CPPEL Boards to
develop appropriate strategies, policies and procedures for
the Park
● Monitor, evaluate and write relevant reports for activity in the
Park
● Work closely with the CEO and CPPT & CPPEL Boards to
support development priorities and contribute to fundraising
applications in support of the Park’s activities
● Ensure policies for sustainability and environmental
responsibilities are upheld, with the protection of the Park’s
heritage assets and landscape at the forefront of all events
planning and delivery
● Ensure all sta and personnel working within the Park adhere
to the Trust’s safeguarding policies.
Communication
● Communicate the values of the Trust to the wider community
and actively engage and develop new audiences and visitors to
the Park.
● Develop and deliver, in collaboration with event promoters,
the CEO and CPPT &CPPEL Boards, local engagement and
consultation activity with local communities
● Attend meetings as required by the CEO and CPPT & CPPEL
Boards to build strategic and e ective partnerships and
networks locally, pan-London, nationally and internationally.
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fiEqual Opportunities
● Ensure the intentions and requirements of the Trust’s Equal
Opportunities Policy and Accessibility Policy are applied.
In addition, to undertake any other duty or responsibility that may
reasonably be allocated by the CEO or the CPPT &CPPEL Boards. It
is a requirement of the Trust that all sta work in a exible manner
compatible with their jobs and in line with the objectives the Trust
must ful l. Please note that the job description for this position
may be reviewed and amended to incorporate the future needs of
the department and the organisation.
Personal Speci cation
Essential
● Demonstrable and proven experience of medium and large
event management and delivery
● 5 years+ project management and delivery in outdoor settings,
large green eld sites or a similar/complimentary environment
● Signi cant experience of business development for large and
medium commercial events
● A thorough knowledge of health and safety principles, roles
and responsibilities in regard to the delivery of events
● Experience of event licensing procedures and working with
Safety Advisory Groups
● The con dence, communication and social skills necessary to
deal with a range of complex clients and stakeholders and
represent CPPT on the national and international stage
● Proven commercial experience in events, nancial
management skills and ability to plan within budget
● Able to identify customer needs and provide exceptional
customer service
● Excellent written and spoken communication skills; fully
computer literate and numerate
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fl● Excellent time management skills with the ability to prioritise
and deliver to a deadline and on budget
● Energetic and enthusiastic collaborator with the ability to be
exible and responsive to a range of challenging situations
● Experience of working with members of the public and a wide
range of stakeholders in a consultative manner
● Commitment to collaborating with and engaging diverse
communities
● Willingness to work exibly and in particular be available for
some evening and weekend work
● Demonstrable understanding of and commitment to access,
diversity and equal opportunities and principles
● Knowledge of best practice around safeguarding and child
protection.
Desirable
● Someone familiar with the Crystal Palace area and its
community networks
● Quali cations and or training in event management.
Conditions of service
● Salary is up to £50-£60k p.a. plus bene ts, subject to
experience and negotiation
● Hours are 35 hours per week. Flexible working hours and
home or remote working will be agreed with the CEO as
necessary
● This post will include out of o ce hours duties, such as
evening meetings and events. These are considered to be part
of your core commitment to the role
● There will be no overtime payments, but time o in lieu of
extra working hours may be taken with prior agreement of
your line manager
● You will be able to take 25 days holiday per year excluding
statutory public holidays.
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ff● The job description outlines the duties required of this post to
indicate the level of responsibility. It is not a comprehensive
or exclusive list and duties may be varied from time to time, in
consultation with the post-holder. This will not change the
general character of the job or the level of responsibility
outlined
● Probationary period of 3 months
● Period of notice for this role is 3 months.
How to Apply
Please make sure you have read in full the Job Description and
accompanying information including the person speci cation. The
principal responsibilities of the post are outlined in the job
description. This is not an exhaustive list, but gives an idea of the
purpose and scope of the role. The person speci cation outlines
the experience, knowledge and skills required for the e ective
performance of the post; this may be demonstrated through
workplace, voluntary work or alternative experience.
To apply for this job please send your CV and a completed copy of
the Equalities Monitoring Form, as well as a covering letter of
application outlining how you meet the job speci cation to:
contact@crystalpalaceparktrust.org
The deadline for applications is Friday 7th May 2021
Interviews will take place online.
If you would like more support with access requirements, or if you
would like to have an informal chat about the role, please contact
www.Crystalpalaceparktrust.org
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ffBACKGROUND INFORMATION
About Crystal Palace Park and its surrounding community
Crystal Palace Park is the largest park in South East London at
around 80 Hectares. It was created by Joseph Paxton in 1854 to
provide a setting for the relocated Crystal Palace which housed the
famous Great Exhibition. Run as a private enterprise it su ered
deterioration and a catastrophic re, which in 1936 burned down
what remained of the Crystal Palace itself.
Subsequent uses and additions have left their impacts and legacies
on the park. In 1986, upon the abolition of the Greater London
Council, the park was handed over to the London Borough of
Bromley, in whose hands the Park remains, subject to a number of
leases of parts of the Park, including the National Sports Centre,
currently leased to the Greater London Authority.
Following several unsuccessful development proposals, in 2016, the
London Borough of Bromley began to develop a new Regeneration
Plan for the park, to be funded by an enabling housing
development on publicly inaccessible sites on the periphery of the
park. The planning application for the scheme is due for
determination in 2021. As a plan which seeks to deal with the
extensive heritage conservation needs of the park and improve its
accessibility and attractiveness as a public facility, as well as
promote its economic and environmental sustainability, this plan
enjoys much public and local business support.
Part of the regeneration vision contained in the plan is a social one
whereby the long-evidenced extensive public engagement and
support for the park is mobilised to provide a new, community-
focused form of governance. Crystal Palace Park sits at the
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ffintersection of ve London Boroughs. Bromley is to the east of the
park; Croydon to the south; Lambeth and Southwark with major
local Council estates in the area are to the west, and Lewisham sits
along its northern edge.
The Crystal Palace Park Trust was initially created in 2016,
incorporated 2018, and granted Charitable Status in January 2021,
in response to the need for revitalised governance which would
connect to the communities surrounding every side of the park and
seek to serve the needs and interests of a huge and diverse
community. The Trust would also draw strength from the wide
range of existing park related Friends Groups and volunteers who
work tirelessly to improve the park for the people of the area and
protect and enhance its vulnerable heritage assets.
The Trust has been developed as an independent body at the
instance and with the support of the London Borough of Bromley,
which anticipates a phased handover of governance commencing in
2021.
About the Crystal Palace Park Trust and its Plans
The Crystal Palace Park Trust was Registered with Companies
House in May 2018 with the following Objects;
Objects of Crystal Palace Park Trust
The Objects of the Charity are, for the public bene t:
1. To preserve, protect, manage and improve the physical and
natural environment of Crystal Palace Park in south London in
particular, but not exclusively by protecting and conserving
structures, monuments, landscapes, buildings and objects of
architectural, historic, engineering, ecological or archaeological
interest.
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fi2. To promote for the bene t of the public the provision of
facilities for recreation and other leisure-time occupation
including arts, culture and heritage in the interests of social
welfare and with the object of improving their conditions of
life.
3. The promotion of community participation in healthy
recreation by the provision of facilities for playing sports.
4. To advance the education of the public, in particular, but not
exclusively by providing and promoting education in relation to
the history and heritage of Crystal Palace Park and its physical
and natural attributes.
5. To further any other purpose which is exclusively charitable
under the law of England and Wales connected with Crystal
Palace Park and its surrounding area.
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fiThe Trust’s Governance
The current make-up of the Board is as follows:
Name Background Role
Valerie Valerie worked in Aid & Chair
Shawcross Development, including for the
Commonwealth Secretariat before
CBE
being elected to local government.
After a spell as Croydon!s Council
Leader she represented Lambeth &
Southwark on the newly created
GLA London Assembly. Appointed
Deputy Mayor for Transport in
London and Deputy Chair of TfL in
2016, she is now retired but acts
professionally as the Independent
Chair of Heathrow Area Transport
Forum. She lives in SE19.
Philip Philip Kolvin QC is a barrister Vice Chai
Kolvin QC specialising in regulation.
Regulatory
He has a long-standing interest in Adviser
the green environment, having been an
the Chairman of the Crystal Palace
Education
Campaign and the author of Saving
and
Open Space.
children
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rMartin Martin has worked in the Film and Vice Chair,
Tempia Television industry for over thirty Community
years and has lived in Crystal Palace outreach
almost as long. He was the Chair of and liaison
the Crystal Palace Park Community
Stakeholder Group.
Lynsey Lynsey is a Chartered Accountant Chair of
Marshall living in South East London with a Finance
range of experience working in the Sub-
public, private and not-for-pro t Committee
sectors.
Alison Alison has worked in the Events Events
Peet Industry for twenty years and is
currently the Special Events
Manager at Unicef, running a
programme of fundraising events. In
previous roles she has organised
performances at Royal Palaces and
created bespoke international
challenge events.
fiRichard Richard is an alumnus of the Royal Chair of
Smith College of Art and a founding Communic
director of Jannuzzi Smith, an ations
independent branding and Working
communication design consultancy Group
based in the UK and Switzerland.
His work has been published and
exhibited internationally and he has
lectured at many of the world!s
leading art and design universities.
Adam Adam is a civil servant with Strategy
Stevens experience of environmental and
economic issues. Before joining
government he worked in
communications in the charity and
public sector, on both press and
campaigns.
Catherine Catherine is Head of Trust and Chair of
Sweeney Statutory Funding at the Refugee Fund-
Council. She lives locally and in raising
2018 established the Friends of Working
Crystal Palace Bowl, a community Group
group which aims to "reboot” the Ian
Ritchie designed concert platform
otherwise affectionately known
locally as "The Rusty Laptop”.Gemma Gemma is a chartered landscape Chair of
Woodfall architect with experience Heritage
spanning landscape planning, and
design and management. Gemma Landscape
works for the Tree Council and Working
formerly worked on the regeneration Group
of Crystal Palace Park for Aecom.
She also teaches on postgraduate
Landscape Architecture courses at
University of East London and is
a mentor on the Landscape
Institute!s Chartership
programme. She!s a south east
Londoner with a passion for
placemaking for people and nature,
landscape sustainability and
management.
Working Groups
The Trust has also established working groups in the elds of
Fund-Raising, Heritage and Landscape, Events and
Communications. Each working group reports to the Board and is
usually chaired by a member of the Board. The Events Working
Group is Chaired by Noreen Meehan, Director of the Great North
Wood Collective (an Arts Charity) and of the Crystal Palace Festival.
Noreen is also a Director of the Crystal Palace Park Events Ltd, the
Trust’s wholly owned Trading Subsidiary. (Co. number 12855520)
whose other directors are drawn from the CPPT Board.
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fiBuilding the Crystal Palace Park Trust!s Capacity
The next few years will be characterised by progressive steps to
enhance the Trust!s own organisational and nancial capacity,
synchronised with its increasing degrees of control and
management of the Park Itself, achieved through working in
partnership with the London Borough of Bromley.
Key to the Trust!s capacity building has been the re-establishment
of the Park as a place for promoted music events.
In 2021, the Park will host two weekends of major events promoted
by Live Nation.
Also in August 2021, the Trust will bring back into use the Concert
Bowl and Platform, promoted by the well-known London promoter
Marcus Weedon, which will host a summer season of events (The
South Facing Festival) including opera, music, comedy and lm.
The Trust expects to make the following sta appointments in
2021/22:
Chief Executive
Company Secretary /Administrator (part-time)
Volunteer & Outreach Organiser
Fund-raising Manager
Park Manager
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fiProgrammes and projects 2021-2023
The Trust is currently considering the following projects, as the
early fruit of the income from the major events planned for the
Park.
• Concert Platform Restoration. The concert bowl was the
location for the famous Garden Party series of concerts, and
has recently received a blue plaque as the site of Bob Marley!s
last London concert. As well as the summer proms events, the
Trust hopes to restore the platform itself, making it a
community space including a pop up café, a venue for
exercise classes, and public access to its back of house toilets
and changing facilities. The Trust’s recent Crowdfunding
campaign successfully hit the £54,000 target to restore the
dilapidated stage for the Concert Bowl. Discussions are
currently underway with Bromley to achieve the early
handover of the lease for the bowl to the Trust in Autumn
2021.
• Park Communication. The Trust intends to work with Bromley
Council improve the signage and information boards in the
Park, in line with the regeneration plan, both for the bene t of
recreational park users and those interested in its history. This
will be accompanied by a web-based information resource.
• Heritage Protection and Ecology. As well as improving the
service from its parks contractor, the Trust intends to leverage
a volunteer workforce to work on ecology projects including
nature trails, a managed wilderness area and a climate change
adaptation project. The Trust also wishes to explore a
vegetable cultivation project, and schemes for the bene t of
those with mental or learning challenges and visually impaired
people. The Trust will also instigate a project to collect,
catalogue and store smaller scale heritage assets.
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fi• Community and Park Users. In line with Regeneration Plan
proposals the Trust wants to see improvement in the
inadequate play facilities for children and the currently poor
WC facilities for all users. A small grants scheme would enable
experienced and expert Friends Groups and Community
Groups in the Park to bid to the Trust for small grants to
assist with urgent projects - such as restoring the most fragile
Grade 1 listed Victorian Dinosaurs at the east end of the park.
The Trust also expects to facilitate the holding of community
events in the Park, as emphasised in the Trust!s recently-
adopted Events Policy.
• Sports and Recreation. The Park o ers signi cant
opportunities for popular recreational and health-focussed
sporting activities, as emphasised in the Trust!s Events Policy.
The appointment of the Head of Events gives an opportunity
to promote and support a much greater range of sporting
events and activities bringing in a wider and more diverse
community.
Crystal Palace Park Trust!s vision and values
Our vision is of a Park which is place of fun and recreation in the
spirit of Paxton!s vision, celebrating excellence in landscape and
horticulture, nature and wildlife conservation, providing facilities
and events in keeping with a park of international signi cance.
Our social vision is of a Park which attracts in the widest possible
community - providing rest, recreation, cultural enrichment,
education and healthy activity for our diverse community in South
London. In a community with many residents su ering from
overcrowded housing and lack of access to gardens it has a special
role in providing for outdoors activity and recreation.
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fiCrystal Palace Park should provide activities which draw in young
and old alike, families, and individuals, from all income levels and
sections of the community. We aim to actively and professionally
outreach to the communities surrounding the Park, in the Boroughs
of Lambeth, Southwark, Croydon, Lewisham and Bromley as well as
more widely in London to encourage use and enjoyment of the
Park. We will draw upon the aspirations and abilities of the park!s
surrounding communities. We intend that the Park should be the
best possible resource for promoting physical, emotional and
mental health of the community. It should provide and guide
contact and exposure to wildlife and the natural world.
We aim to manage and maintain the park for the bene t of the
people, providing the right resources and expertise to secure its
long-term future through a modern, nancially and environmentally
sustainable business model.
The heritage signi cance of the park is derived by virtue of its
designer, unique conception, pioneering features, and its
association with nationally important gures and events. Its
greatest signi cance derives from its origin as a single designed
landscape, which provided a setting for a pioneering structure in a
unique way. The Park!s most important qualities and features are:
• Its dramatic design and prominent location with views within
and beyond the landscape;
• Its overall structure, with a strong central axis leading to the
terraces and palace site, laid out on an unprecedented scale;
• Its integrated design concept, with a progression of related
spaces demonstrating natural and designed landscape
themes; and
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fi• Its innovative and educational content, attracting exceptional
public use.
Today, the park is much loved and a valued community asset,
despite the erosion of its historic character and features. There is
enthusiasm for improved facilities and use of space, with a desire
for more opportunities for events and community activities. There
are also regeneration plans for a general renovation of the park,
restored historic features, improved horticulture and enhanced
nature conservation.
Values and ways of working
The values of Crystal Palace Park Trust are:
• To be welcoming to all. Provide infrastructure, activities and
events in the park that are safe, accessible and inclusive [and
are available to all its users regardless of age, gender,
ethnicity, belief or physical ability].
• To Conserve Heritage Assets. To protect, conserve, enhance
and adapt the signi cance of the historic and natural
environment of the Park in harmony with Paxton!s original
vision, including but not limited to the Dinosaurs, Terraces,
Sphinxes & Subway.
• To Enhance the Park!s Environment. Promote biodiversity and
nature conservation, develop climate change resilient
environment, reduce and mitigate its carbon footprint, and
enhance its open and green spaces for the enjoyment of all.
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fiThe Trust will:
• Make the park a place for learning.
• Support the restoration of the park as a resource for
discovery, interpretation and educational opportunities,
including local museums and other institutions.
• Be supporting of skills & economic development. Include
opportunities for local businesses and training for young
people. The local community is at the heart of the Park!s
restoration.
• Create a place for recreation, healthy activity & enjoyment.
Coordinate the development and management of events and
activities within the park, and its cultural, sporting, play and
leisure facilities and spaces for informal uses of the park.
• Promote mental, emotional and physical health & well-being.
Provide spaces for formal and informal play suitable for all
ages, re ection and relaxation for the local community.
The Trust will aim to:
ENGAGE: through communication and key involvement with the
local community.
EXPLORE: seek new and innovative ways of support from
stakeholders in developing a sustainable future for the park.
ENHANCE: by supporting community groups and volunteers working
in the interests of the park, and to deliver the Objects of the Trust.
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flFurther reading :
Events Policy
https://www.crystalpalaceparktrust.org/events/cppt-events-policy/
Crystal Palace Park Bowl - Crowdfunder campaign
https://www.crystalpalaceparktrust.org/news/good-vibrations/
Regeneration Plan
https://www.crystalpalaceparktrust.org/the-future/
https://crystalpalaceparkregenerationplan.com/wp-content/uploads/2020/03/public-
information-boards.pdf
contact@crystalpalaceparktrust.org
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