Har ta e Gui e COMING TOGETHER AS A COMMUNITY 2021 - San Diego Magazine
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Charitable
Giving Guide
2021
WAY S
TO HELP
Organizations
that need your
support
COMING
TOGETHER
AS A
COMMUNITY
BUILDING A BETTER FUTURE:
Our commitment
to sustainability
At SDG&E®, our commitment to build sustainable communities is in everything
we do. Together, with the San Diego Audubon Society, we work to preserve our
precious habitat and protect endangered species for the future.
© 2020 San Diego Gas & Electric Company. Trademarks are the property of their respective owners. All rights reserved. S2080049 1020
B E C OM E A S P O N S O R T O DAY Coreen G. Petti, Founders Gala Event Chair: (619) 260-4690 or cpetti@sandiego.edu Derek Legg, Corporate Partnerships Manager: (619) 260-4632 or dlegg@sandiego.edu
UNIVER SITY OF SAN DIEGO’S FOUNDER S GALA
NOV EMBER 1 3, 202 1
Petco Park
Taking place on the field under the gleaming lights of Petco Park, the 2021
Founders Gala “Field of Dreams” will be a party with a purpose not to be missed
Experience an evening of cocktails, gourmet food, silent and live auctions,
and entertainment like never before. Net proceeds will support much needed
scholarships for USD undergraduate, graduate and law student scholars.
The Founders Gala draws more than 500 of the region’s most prominent corporate,
philanthropic and community leaders, along with the university trustees,
administrators, alumni, and friends. Sponsorship opportunities offer unique
benefits and prominent recognition.
sandiego.edu/foundersgala
PR ESENTING SPONSOR
L EGACY SP ONS OR S
H E R I TAGE SP ONS OR S TR ADITION SPONSOR
A positive force
in our community.
TOGETHER = BETTER
The San Diego Foundation is supporting our region through
the San Diego COVID-19 Community Response Fund by
helping nonprofit organizations in our community bridge
economic, racial and educational gaps.
For more info, please visit sdfoundation.org/COVID19
TA B L E O F CO N T E N TS
2021
IN THIS ISSUE
Giving
10 12
WHERE WILL CARRYING ON A
YOUR MONEY LEGACY
GO? The Joseph Clayes
A breakdown of III Charitable Trust
what six local provides meals with
charities do with the Ronald
your donations McDonald House
Volunteering
16 20
VOLUNTEER THE FIGHT FOR
DIARIES FREEDOM
Three locals share This locally based
how volunteering organization works
has bettered their to free the
lives and their wrongfully
community convicted
Features
22
THE (REAL) TIGER QUEEN
An inside look at San Diego’s only
accredited big cat and bear sanctuary
Events
26 35
CALENDAR
TAKING ACCION The upcoming
This microlender helps small businesses virtual events you
stay afloat during the pandemic won’t want to miss
San Diego Regional Fire Foundation; United Way; Lions Tigers & Bears
out on
D O N AT E
28
GOING DIGITAL
Four nonprofits share insight on Milestones
transitioning to online fundraising 48
BY THE NUMBERS
31 Stats and quick
facts about San
Diego nonprofits in
VIRTUAL GALAS 2020
We have the recaps on
10 galas that went virtual
For information on advertising, please contact Karen Mullen at 619-744-0525
6 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021
In a world that often tells them no, you have the power to answer them. For all our children, radyfoundation.org
ON THE WEB
NOW MORE THAN EVER
EDUCATION IS MO N D AY MO R N I N G G O O D N E W S
Our roundup of San Diego nonprofits and
CRITICAL! businesses doing good for the community.
Students graduating from
college can earn $1 Million
more over their lifetime, than
students with a high school
diploma alone. Our mission is
to break the cycle of poverty
by preparing underserved
students to be the first in
their families to go to college
through after school programs
that begin in third grade. S A N D I E G O C OV ID - 1 9
R E L I E F F U ND S
How local nonprofits made
good use of their relief funds,
Invest in our Youth and ways you can help.
THINGS TO DO
Consider becoming a monthly AT A D I S TA N C E
donor or give a one-time cash N AT I O N A L V O L UNTEER
The can’t-miss virtual
or stock donation. Your support B L O O D D O N O R MONTH
fundraisers and
is an investment in the future
THINGS TO DO: Darren Bradley Photography
socially distanced How and where you can give
of our youth, families and events of the season. blood donations.
communities.
Donate today at
www.blci.org/donate
GET ACCESS TO Sign up for our e-newsletters at
sdmag.com/enewsletters
INSIDER INFO sandiegomag sandiegomagazine
2114 National Avenue
San Diego, CA 92113
EVERY WEEK! sandiegomag sandiegomag
619.232.4686 | blci.org
8 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 20214 YEARS 1980–2020
Giving D O N AT I O N S
Where Will Your
Meals on Wheels San Diego Regional ArtReach
San Diego County Fire Foundation Provides free workshops and
Delivers meals and fresh Provides fire departments— art classes at K-12 schools that
produce to seniors at their especially those that do not have funding for visual
homes, seven days a week. serve rural and low-income arts programs. They now offer
Volunteers also conduct communities—with funds for virtual art classes and a socially
equipment and training.
IF YOU safety and wellness checks.
meals-on-wheels.org sdfirefoundation.org
distanced mural program.
artreachsandiego.org
GIVE...
Disinfecting supplies to
Lunch, dinner, and a smile
$10 keep firefighters, patients, An artist kit for one
for a senior from a caring
and equipment safe from student
volunteer for one day
viruses
PHOTOS: Scatena Daniels; SD Regional Fire Foundation; Ar tReach; SD Food Bank; Casa de Amparo; STEP
Sustains their no-cost visual
Background checks for
arts program for Title 1
$100 four volunteers to begin 75 feet of fire hose for
elementary schools that lack
delivering meals or making battling wildfires
financial resources for art
Companion Calls to seniors
programs
A new set of tires for one
One set of wildfire
of 12 company vans, which A recorded art
$1,000 personal protective
drive a total of 200,000 lesson for students to
equipment (coat, pants,
miles a year to meal-drop access anytime
helmet, and boots)
sites around the county
300 replacement Two self-contained
delivery coolers, used breathing apparatuses, A complete mural
$10,000 daily to keep meals or trains a firefighter to program
fresh in transit become a paramedic
10 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Money Go? Six local charities tell us what
they do with your donations
by T H O M AS S . CO O N E Y and M A R I E T U T KO
The Jacobs and Casa de Amparo Support the
Cushman SD Food Bank Provides safe housing for abused
and neglected children on an 11-
Enlisted Project
The largest hunger-relief organization acre campus in North County. They Assists recently discharged
in the county serves 350,000 people a are also the only licensed group enlisted veterans in need
month. Since March, they have launched home in the county that helps and their families with
several food drives, contactless services, foster youth who are pregnant or financial counseling,
and emergency food assistance programs. are themselves parents. grants, and supplies.
sandiegofoodbank.org casadeamparo.org stepsocal.org
One bag of essential
A fun meal out for a
50 meals supplies for one service
child in their care
member or veteran
Two weeks worth of
500 meals Diapers for infants essential supplies for an
entire family
One month of transportation
costs for court-appointed, Financial counseling
5,000 meals monitored visits for five and emergency grants
families working toward for one family
reunification
One year of rent for
Financial counseling
a New Directions
50,000 meals and emergency grants
participant to live in a
services for 10 families
shared apartment
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 11Giving PROFILE
Trulette Clayes (far
left) and Chuck Day
(far right) join
dignitaries and guests
in “breaking bread” to
celebrate the grand
reopening of the
Joseph Clayes III
Great Room at San
Diego’s Ronald
McDonald House in
October 2019.
T rulette Clayes and her family help serve Thanksgiving
dinner each year at San Diego’s Ronald McDonald
House. She warmly greets children and their family
Carrying On
members at the door, while her husband, Jeffrey Partrick,
asks whether they prefer dark meat or light meat.
Guests might not know that these gracious volunteers’
a Legacy
commitment to the Ronald McDonald House Charities of
San Diego runs deeper than any holiday meal. Clayes is co-
trustee of the Joseph Clayes III Charitable Trust, a La Jolla–
based charity dedicated to furthering the philanthropy of
The Clayes family has her uncle, its namesake.
forged an enduring The charitable trust’s inaugural gift to the Ronald
friendship with Ronald McDonald House in 2013 was a $3.5 million endowment fund.
In 2019, the Joseph Clayes III Charitable Trust established
McDonald House More Than a Meal, a $500,000 matching-gift program to
Charities of San Diego modernize the house’s kitchens and dining areas. These
dining facilities typically serve more than 120,000 meals
by J E N N I F E R M C E N T E E
annually to families in crisis.
Charles Day, president and chief executive officer of
the Ronald McDonald House Charities of San Diego, says
Clayes has worked compassionately to create a lifelong
legacy for her Uncle Joe. Her Thanksgiving Day volunteer
work is just one example of how her family gives back. “It is
a great example of Trulette’s heart, compassion, and true
commitment to helping others,” Day says.
Likewise, Clayes shares that it’s been fulfilling to meet
12 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Loneliness, Hunger COVID-19 has affected all of us in 2020, but these are burdens many of our senior clients face every day of every year. With the help of so many San Diegans this year we were able to serve over 500 additional seniors and more than 20,000 additional meals each month since lockdown. As your loneliness begins to fade as you begin to re-enter the world, please remember our most vulnerable senior neighbors are still at home – where it’s safest. We ask for you to consider supporting our delivery of meals and smiles by volunteering or donating today. Make someone’s holiday brighter by visiting meals-on-wheels.org for ways you can help.
Giving P R O F I L E
those who make
the Ronald
McDonald House
a “home away
HELPING NATURE-LOVERS from home”
for families
SAVE WILDLIFE & WILD PLACES with seriously ill or injured Chuck Day presents
Joseph Clayes III
People like you have protected children. “It has been lovely,” Charitable Trust
20 million acres so far. says Clayes, who’s also a CPA
co-trustee Trulette
Clayes with art made
by a Ronald McDonald
and controller for the Museum House guest.
of Contemporary Art San Diego.
Join San Diego’s premier “We really feel like part of the Ronald McDonald
conservation group at
natureandculture.org. House family.”
Trulette Clayes and her uncle’s longtime
business partner, Brendan Holmes, are tasked
with identifying worthy 501(3)(c) organizations
in Southern California that align with the late
philanthropist’s charitable interests, which
GA
D RE A RTTA included performing arts, museums, cultural
ANRT I N G S H P H OS PI CE
PO
venues, and youth facing physical and mental
SU R
C
NEFIT DINNE
P
challenges.
A
RE
Beyond the Ronald McDonald House, the
SAVE charitable trust has made sizable donations to
Cal State Fullerton’s performing arts center, the
BE
THE Athenaeum Music and Arts Library in La Jolla,
b r a t i n DATE
and the Palm Springs Art Museum.
The charity’s largest gift to date was a $10
el e ife
PHOTOS COURTESY OF RONALD MCDONALD HOUSE CHARITIES OF SAN DIEGO
18 Annual
th
million endowment to create the Joseph Clayes
III Research Center for Neuro-Oncology and
Genomics within the Rady Children’s Institute
Sharp HospiceCare Benefit Regatta for Genomic Medicine. Announced in 2016, the
endowment is funding educational programs
Friday, August 27, 2021 and research into childhood brain cancers and
Dinner, dancing and auctions advanced gene mapping.
Clayes says each of the gifts given by the
Saturday, August 28, 2021 Joseph Clayes III Charitable Trust has been
Yacht cruises on San Diego Bay, lunch and dinner gratifying, because she knows her uncle would be
For tickets or more information proud. “These gifts are changing people’s lives,
Bill.Navrides@sharp.com • (619) 740-4316 and the lives of these institutions. Every person
GrossmontFoundation.EjoinMe.org/Regatta2021 has a different potential for giving. If it is not
We hope to all be together in August monetary, then your time is also valuable to local
not-for-profits. Find a charity that is important to
you and contribute in any way you can.”
14 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021
SD magazine 2021.indd 1 10/7/20 5:45 PMOur future
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619-232-2282
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 15Volunteering P R O F I L E
The
Volunteer
Diaries
Three locals describe how their volunteer work enriches
lives in the San Diego community—including their own W H Y L I V I N G COAST D I SCOV E RY C E N T E R : “The
Living Coast Discovery Center strives to expand
and maintain local species of plants and
animals in a salt marsh setting. When I began
bringing schoolchildren to the Chula Vista
Nature Center in 1987, only four percent of
America’s wetlands remained. Thanks to efforts
since then, more than 10 percent of the
wetlands have been reclaimed. Each year until I
retired in 2007, the all-day field trip became a
highlight of our school year. We enjoyed
discovering animals along the trail to the bay,
searched for plankton in the pooled water,
toured the outdoor animal exhibits, and found
unusual animals on the scavenger hunt inside
the building. I’m a gardener, so the compost
training has enhanced my yard--I still use the
wormery we put together, maintain two bins at
home, and share the information with
schoolchildren and at garden club meetings.”
Joan Gerber, 71
M Y B E ST DAY : “Each time I gave a tour to
Docent and Master Composter,
schoolchildren, I marveled at their enthusiasm
Living Coast Discovery Center and enjoyed sharing information that
This environmental education center is within the challenged and encouraged their love of the
San Diego Bay National Wildlife Refuge in Chula natural world.”
Vista. It has several exhibits on native plants,
M Y B I G G E ST C H A L L E N G E : “Sometimes there were
birds, and marine life, and works to connect the
community to conservation issues. As of press
so many schools visiting the Living Coast at
time, they are hosting virtual wildlife encounters once that we had to signal each other when
and outreach programs. approaching an area already filled with excited
youngsters, to coordinate our tours so all
students got the best experience possible.”
T R A I N I N G R E Q U I R E D : A one-day orientation to W H O S H O U L D VO LU N T E E R W I T H L I V I N G COAS T
start as a volunteer. Docent training requires a D I SCOV E RY C E N T E R : “Anyone who loves sharing
nine-week course, and the master composter information about animals and plants would
class requires a seven-week course with an find a place here. If they don’t want to give
additional 35 hours of volunteering. tours to children, there are plants to maintain
(like the pollinator garden), animals to take on
T I M E CO M M I T M E N T : To date, Joan has donated
outreach events, and special events to plan for
more than 750 hours of her time to the Living
the community. Opportunities I’ve had include
Coast Discovery Center, averaging about eight
helping with Farm to Bay (the biggest
hours a week for several years. General
fundraiser of the year), manning a booth at
volunteers can start with as little as four hours
Lemon Days on Third Avenue, loading trash
a week for six months. Docents volunteer for
bags as I kayaked in the Sweetwater River and
group tours and special events. Master
around the bay, and watching scientists catch
composters work special events and engage in
and tend to sea turtles in the South Bay to
community outreach. All volunteers can
monitor their health.”
participate in community outreach programs
and the Team Up to Clean Up programs. thelivingcoast.org
16 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Casa Familiar is the leading community development organization in the border community of San Ysidro.
Casa Familiar provides affordable housing, human services, and arts and culture programs to improve
quality-of-life and promote the dignity of the families of San Ysidro.
Learn more! Casafamiliar.org 619-428-1115 facebook.com/casafamiliar @CasaFamiliar
You
Hope is knowing
where you're
can
going to sleep
tonight.
make
2021 Hope is knowing
the you and your
children are safe
from domestic
Year violence.
of Hope is
knowing where
Hope. your next meal
is coming from.
Your gift to Community Resource Center creates the reality
of hope for people who are hungry, homeless and hurting.
Community
Visit CRCNCC.ORG/YEAROFHOPE to make a gift. Resource Center
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 17Volunteering P R O F I L E
Kate Gibson, 59
Court-Appointed Special Advocate,
Voices for Children
Voices for Children recruits, trains, and supports court-appointed
special advocate (CASA) volunteers who speak up for the needs and well-being
of children in foster care. It is the only agency designated by the court
system to provide CASA volunteers in San Diego and Riverside counties.
T R A I N I N G R E Q U I R E D : Voices for Children’s Children holiday party are incredibly
Advocate University, which comprises 35 memorable as the children dance, play, and
hours of classroom and online training enjoy the magic of the holidays.”
that cover a wide range of topics, from M Y B I G G E ST C H A L L E N G E : “The many needs
child development and working with of our case children are complicated to
biological parents to courtroom navigate and not easily met. It has been a
procedures. challenge for me at times when I have
T I M E CO M M I T M E N T : 10–15 hours per month been told that necessary services could
not be provided for my case children. I
“Many years
W H Y VO I C E S FO R C H I L D R E N :
have learned that CASAs must persevere
ago, my husband and I became respite
with great creativity and patience to
caregivers for children in foster care. As
advocate for the necessary resources that
respite caregivers, we witnessed firsthand
will give their case children every
the trauma and stress that children in
foster care experience. I chose Voices for opportunity to thrive.”
Children because the work they do really W H O S H O U L D VO LU N T E E R AS A C ASA : “The
Deborah A. McKenty, 69
can make a difference in the lives of children we serve come from many Front Desk Assistant,
children who have been victims of abuse different backgrounds and have many The Arc of San Diego
and neglect. I love that a CASA has the different interests and needs. With that in
The Arc of San Diego provides
ability to form a relationship, understand mind, it is important to recognize that support and services for
the child’s unique situation, and advocate volunteers of all backgrounds and both children and adults with
in the community and the court system interests are needed as CASAs. As long as disabilities at 20 locations
for the therapeutic, medical, and you have empathy that allows you to see throughout the county. Services
educational needs of their case child.” what life feels like for your case child and range from education programs
M Y B E S T DAY : “There have been many great an inner strength to persevere in your for children to independent living
days with my case children. My favorite advocacy for your assigned youth, you are facilities and job training for adults.
days have been a simple picnic in the park the right kind of person to volunteer as a
or a meaningful conversation as we walk CASA.”
on the beach. Big events like the Voices for speakupnow.org
T R A I N I N G R E Q U I R E D : A one-day
orientation that walks you through
proper procedures, protocol, and
strategies for working with individuals
who have developmental disabilities;
constructive evaluation; and general
office skills.
T I M E CO M M I T M E N T : 4–8 hours per
week
W H Y T H E A R C O F SA N D I E G O : “I chose
I CHOSE to volunteer with The Arc of San
Diego because I have been familiar
VOICES FOR with this agency for a long time, and
I admire and appreciate the work
CHILDREN they do to serve individuals with
disabilities in our community.”
BECAUSE THE M Y B E ST DAY : “My first day! I loved
meeting everyone and seeing the
WORK THEY interactions between the staff and
clients.”
DO REALLY M Y B I G G E ST C H A L L E N G E : “Becoming
familiar with the personnel in the
CAN MAKE A administration building while working
part-time.”
DIFFERENCE. W H O S H O U L D VO LU N T E E R AS A C ASA :
“Anyone who enjoys front-desk and
office work in a fast-moving
environment with an agency that
does such an incredible job of serving
our community.”
arc-sd.com
18 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Strengthening communities since 1971 SBCS has been committed to supporting the well-being and prosperity of San Diego children, youth and families for 50 years. Our services and supports — based in the strengths of local communities — assist those throughout the region to reach their fullest potential. Through comprehensive and coordinated initiatives focused in the areas of child well-being; youth development and education; family wellness; and community engagement, SBCS responds to the needs of the community with a strengths-based approach and touches the lives of more than 50,000 each year. Visit us at southbaycommunityservices.org or call our team at (619) 420-3620 for more information about our programs and their impact.
Volunteering S P O T L I G H T
Quintin Morris (center)
with his sister and
“The Black Lives
Alissa Bjerkhoel (left)
Matter movement and
of the CIP. Morris was
freed with CIP’s help
after 28 years of the focus on reforming
wrongful the police and justice
imprisonment.
system brought
everything we do into the spotlight,”
she says. “That sent a lot of people our
way. When these tragedies happen,
there appears to be no presumption of
innocence during interactions between
the police and the suspects. It became
clear that Black people are more often
convicted with less evidence than white
people. People want to learn about how
wrongful convictions occur in the first
place.”
Harris turned to Zoom and Facebook
webinars to respond to this newly
urgent demand from the public. Topics
have included “Building Trust: A
Community Conversation,” led by one of CIP’s
Black exonerees and a retired white police
The Fight
officer who now works for CIP as an investigator.
Another online event featured a recent exoneree
and social workers in a candid discussion about
what the first few months of life are like after
for Freedom
release—reconnecting, getting a job, finding
somewhere to live, and so on.
“Once you meet an exoneree and hear their
story, you want to help,” says Harris. “We
The California Innocence Project helps had to suspend our live events that celebrate
free the wrongfully convicted clients and appeal to donors. So we wanted to
ensure we’re still relevant and let people know
by S T E P H A N I E T H O M P SO N we’re still working. After every event, we see an
increase of donations coming in.”
CIP has nine cases in litigation this year, with
W
hundreds more at various stages of the research
hen you’re serving a sentence for a crime you didn’t and investigation process. They have achieved
commit, every day counts. The San Diego–based the release of four clients so far in 2020, which
California Innocence Project works with those who are wrongfully is above their average.
convicted to overturn their case and help seek reform within Thanks to California Western School of Law,
the justice system. It can be a long and challenging process for which hosts CIP on its campus and pays most
both parties in the best of times—but especially so during the of its staff salaries as well as providing law
pandemic. students as interns, all CIP fundraising goes to
“Starting in March 2020, mail into and out of prisons slowed direct services for its clients. “We never abandon
down drastically,” says Jasmin Harris, California Innocence our client,” Harris says. “We litigate until we
Project’s associate director of development and policy. “We could lose or you’re out.”
no longer have anyone in the office to answer calls coming in The CIP needs volunteer lawyers, investiga
from prison. It’s been a huge block on communication. We simply tors, and expert witnesses, and services from
can’t respond as quickly, and for our clients, a day longer to be professionals like doctors, dentists, and
acknowledged or responded to is a long time—especially with how financial planners. Above all, Harris says
dangerous prisons are right now due to the spread of COVID-19.” education is key. “Understand these issues.
At first, Harris says, donations slowed down too. New Watch our events, ask questions. That way, if you
fundraising initiatives she launched in January were gaining serve on a jury, you will know about junk science
momentum when everything came to a halt in March. Like and the fallibility of eyewitnesses. And please,
every other nonprofit, CIP had to find new ways to reach out to serve on a jury! We need good jurors.”
supporters to keep its vital mission alive. californiainnocenceproject.org
20 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Women Can Do More
Than Woman
In just 20 years, San Diego Women’s
Foundation members have awarded
over $4 million to more than 90
nonprofit organizations, touching more
than 70,000 lives in our community.
Together, we can make a difference.
Make your contribution count—join us.
sdwomensfoundation.org 619-814-1351
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 2122 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021
The (Real)
Tiger Queen
Meet the woman behind
San Diego’s only accredited
big cat and bear sanctuary
B
by E R I C A N I C H O L S
obbi Brink had one simple
goal in mind when she and her
husband decided to open their
big cat and bear sanctuary,
Lions Tigers & Bears: To do
it right. The lifelong animal lover had seen
the dark side of the exotic animal trade,
where big cats like leopards and lions were
being bred and sold as personal pets or for
entertainment, and she knew she needed to
break the cycle.
“Once these animals are fed and cared for
by humans, they can’t go back into the wild.
If they could, they definitely wouldn’t come
here,” Brink says. “Our place is kind of their
last chance, a place to peacefully live out the
rest of their lives.”
Tucked away across 93 quiet acres in
Alpine, the sanctuary is just that—a peaceful
retirement home for more than 60 exotic
animals. It has plenty of space to roam, an
endless list of enrichment tools to keep them
occupied, constant health checkups, and
even a memorial site dedicated to the furry
residents who lived out their last years there.
As a strict no-contact facility, the sanctuary
allows the animals a chance to live like they
would in the wild—while remaining in a safe
and monitored environment. It’s a federal-
and state-licensed rescue facility, and one
of the few in the country to be accredited
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 23by both the Global
Federation of Animal O U R P L AC E I S K I N D
Sanctuaries and the OF THEIR L AST
American Sanctuary C H A N C E , A P L AC E
Association.
TO P E AC E F U L LY
Beyond taking care
LIVE OUT THE REST
of her current tenants,
Brink is committed to OF THEIR LIVES.
education and sparking
discussion about
animal conservation. In recent months, those
conversations have taken the form of debunking
the exotic animal breeding myths perpetuated by
the roadside zoos featured in Netflix’s Tiger King.
“Those animals are bred for nothing more than
profit,” Brink says. “By allowing the public to pet
and play with them, the animals inevitably suffer
and get shoved out the back door once they’re no
longer considered useful.”
When an opportunity arises to intervene in
those cases, Brink leaps into action. Over the
years, she and her team have coordinated more
than 600 rescues of big cats, bears, wolves, and
others in need of permanent refuge, most often
rescuing them from private homes. Some have
settled in at Lions Tigers & Bears, while others
were relocated to sanctuaries of the same
accreditation.
Running this massive operation is no easy
feat. The rescue projects can last anywhere
from a few days to months at a time. The day-
to-day tasks keep her team—a mix of staff
In addition to its resident lions, tigers, and bears (American and Himalayan black bears
and volunteers—occupied at all hours. To help and grizzly bears), the sanctuary also houses other animals, including mountain lions,
black and spotted leopards, bobcats, servals, llamas, horses, goats, sheep, chickens,
manage the costs of running the sanctuary, peacocks, a macaw, and one friendly house cat who roams the property.
24 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Animal photos by
financial donations are always needed. On view and feed the animals (from a distance, Kathleen Reeder and
Sharyn Umana
average, Brink spends $230,000 each year on through the fence), explore the grounds, and Angers, courtesy of
feed alone. And because of their location in learn more about the animals’ rescue stories. Lions Tigers & Bears.
Alpine, she says watching out for wildfires The work never stops. Recently, Lions
is a year-round duty. In case of fire, she Tigers & Bears opened a lodging experience
has multiple plans in place, ranging from that allows guests to tour the grounds and
stand-by evacuations, where they remain stay in a home right on the property. In the
on site, to full evacuations, where the future, they plan to expand the sanctuary to
animals are transported in moving cages make room for more enclosures and more
to predetermined safe spots. The sanctuary rescue animals.
has had to evacuate a handful of times since But even in these busy moments, Brink
opening. says the rewards are endless. “Watching
To those interested in learning more about people come together to make a difference
animal conservation, Brink encourages never fails to amaze me. This kind of work
making an appointment online to tour the takes a lot of effort and dedication, and
sanctuary. Through a number of unique to see the passion that this team has for
encounter experiences, guests can safely animals is pretty special.”
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 25R
estaurateurs Cecilia Estevez and her
mother, Jovita Estevez, can make
up to 300 tamales a day. Chicken,
pork, beef, even strawberries and
pineapple are tucked into masa and wrapped
in corn husks to be steamed and eaten warm
or frozen for later. It’s a laborious process
steeped in tradition and family.
Taking
While the duo knows their technique by
heart, there was no recipe for operating a
small business during a global pandemic.
Stay-at-home orders related to the
coronavirus outbreak cut business in half for
Tamales Jovita in downtown Escondido. Street
Accion
fairs that would have brought foot traffic into
the small eatery were canceled.
“I still needed to pay my bills,” Cecilia says.
She applied for a COVID-19 relief loan
through nonprofit microlender Accion Serving
Southern California. With that loan, she was
able to pay her rent and her bills and find
some relief.
Accion Serving Southern California lends
The local microlender helping entrepreneurs
in Imperial, Riverside, San Bernardino, and
navigate an uncertain future San Diego counties and has lent to almost
by J E N N I F E R M C E N T E E 3,500 local businesses since 1994. Their fixed-
rate loans range in amount, from as little as
$300 up to $75,000, and come with wraparound
support services like business counseling,
networking, and training events. Startups can
use the loans for supplies, rent, or salaries,
all while building their credit history.
CEO Elizabeth Schott says about 70 percent
of Accion’s borrowers identify as part of an
ethnic minority, nearly half are women, and
most qualify as low to moderate income.
They work in industries including retail,
landscaping, construction, transportation,
restaurants, and professional services.
“These are small businesses that might
face a challenge or barrier to traditional
capital,” Schott says. “The loans allow them
to start or grow a business, and we offer the
support to help them stay open.”
This wasn’t the first Accion loan for
Tamales Jovita. The mother-daughter team
was referred to Accion in 2017 when they
26 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021and at the Hillcrest and Little Italy farmers’
markets. While the farmers’ markets took a hit
from social distancing mandates, the cookie
business has actually seen a spike in sales.
Founder and president Maya Madsen
says individual and corporate orders of her
gourmet cookies were boosted by increased
online shopping, and by support for her Black-
owned business spurred by the Black Lives
Matter movement. The cookies are available
by the half dozen for contactless pickup or
nationwide shipping.
Madsen launched Maya’s Cookies in 2015
with a vegan chocolate chip cookie recipe.
When it was time to scale up the business in
2017, she says traditional banks laughed at
her loan application: “I knew the potential for
my business. I knew what my business had to
offer. Accion welcomed me with open arms.”
Since receiving an Accion loan three years
ago, Madsen has been able to purchase food-
grade equipment, hire up to 30 employees at a
time, and ultimately put her two sons through
college.
Accion continues to be a resource for
didn’t have the necessary collateral for a Maya’s Cookies as she attends workshops and
traditional big-bank loan from Wells Fargo. networks with other small-business owners.
“The first person I talked to at Accion She opted not to seek a COVID-19 relief loan
explained everything in the process. They because her business wasn’t in need.
gave me a lot of peace of mind,” Cecilia says. I KNEW Schott says the microlender collaborates
“I was afraid of getting involved in predatory W H AT M Y with other nonprofit and community
lending. But with Accion, I never felt like organizations, corporations, and government
they were trying to be sneaky. They’re really
B U S I N E SS
entities to help entrepreneurs make
helping the community.” H A D TO connections that will sustain their businesses
Schott says the coronavirus pandemic OFFER. for a long time.
has been challenging for Accion borrowers, ACC I O N “It’s a village and a team effort,” Schott
especially as local and state regulations says. “Part of what we want to do is connect
made opening for day-to-day business an
W E L CO M E D
entrepreneurs with other human beings they
uncertainty. But with challenge comes ME WITH can connect back to if they have questions.”
opportunity. OPEN ARMS. Schott says she’s especially heartened by
“We’ve seen a lot of businesses be the “butterfly effect” these microloans have
extremely innovative and have to pivot,” she in a community. A small business helped by
says. “Some have always wanted to sell online, M AYA M A D S E N a loan can then hire locally, which makes
Founder and
and now that they had to, they put their President of neighborhood families more self-sufficient.
energy into creating online marketplaces.” Maya’s Cookies “Ultimately, we’re supporting the local
Maya’s Cookies in San Diego’s Grantville economy.”
neighborhood sells its vegan cookies online us.accion.org, facebook.com/tamalesjovitasd
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 27D O N AT E Philanthropy in a Pandemic Virtual events and nontraditional fundraising help San Diego nonprofits stay connected with donors by SA R A H SA P E DA 28 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021
T
he pandemic has affected nearly all ‘That’s what it should look like now,” Sasaki
facets of society, upending lives and says. “We were fortunate that other nonprofits
sending businesses and nonprofits alike had to make that shift before we did, so we got
into a tailspin of uncertainty. Like their to see what works and what didn’t, because
counterparts across the country, San Diego when you’re online, your attention span is very
nonprofits directly helping those impacted—or different.”
that had been impacted themselves—had to To drive up interest, United Way incentivized
innovate and re-evaluate what role charitable ticket sales, including a chance to win two
giving would play in this new normal. tickets to anywhere Southwest Airlines flies,
Nonprofits on the front lines of COVID-19 and took the bidding for their silent auction
response understandably garnered a lot of online. Planners also took cues from news
initial support, but arts organizations and media on how to maintain viewers’ attention
others that relied on in-person events faced while moving from topic to topic, settling on a
the challenge of how to engage donors without mix of live-streamed and prerecorded segments
those offerings. Soraya Alexander, senior vice to minimize glitches. They modeled their
president of Marketing and Customer Growth centennial event after the TV telethons of yore,
for online fundraising platform Classy, says with a 21st-century twist—participants could
that the solution involved thinking outside the text to donate. They also hired local musicians
box: “We were expecting that in times of such and performers, who are hurting for gigs at the
economic pressure people would start closing moment too.
their wallets, but people have been incredibly
generous. And the way they’re being generous U P DAT E S E Q UA L E N G AG E M E N T
has really changed.” Some organizations are using online platforms
like Zoom and YouTube to connect with donors
SHIFTING PRIORITIES and show them how their contributions are
For United Way of San Diego County and helping those in need.
many other local nonprofits, the pandemic “When COVID hit, we realized what a
meant rethinking its big-ticket events. Social significant impact it was going to have on our
distancing recommendations threw a wrench community and that there was going to be a
into the planning of galas already months place for philanthropy and charitable giving to
in the making, and traditional event-based play a significant role,” says Brian Zumbano,
fundraising was put on hold indefinitely. vice president of Development and Stewardship
Before the pandemic, United Way had been for The San Diego Foundation.
going all in on its Centennial Celebration—an In the early days of the pandemic, the
organization only turns 100 once, after all— foundation drew from previous disaster
and was planning a gala for 600–700 people response experience and assembled a regional
at Port Pavilion. Once the pandemic hit, the coalition to launch the San Diego COVID-19
organization got busy ramping up its food Community Response Fund. The fund bolsters
distribution efforts and operating its new, nonprofits that are working to provide food,
much-appreciated Worker Assistance Initiative, compensate for lost income, and help with
which helped individuals with their rent, rent and utilities; it also helps sustain their
mortgage, and utility bills. It received about counterparts who were adversely impacted by
8,400 applications in its first two weeks. the pandemic.
“We had no idea what the future was going In a crisis situation, people want to give,
to hold,” says Nancy Sasaki, CEO of United Way Zumbano says. The San Diego Foundation’s
of San Diego County. As the pandemic stretched existing fundholders jumped in right away,
on, the centennial’s planners first considered donating millions. Local foundations,
scaling down their diamond anniversary, then businesses, and individuals stepped up too.
ultimately made the decision to go virtual. By October, the fund had raised more than
They wanted to make sure their event still $50 million. On top of phone calls and other
honored the past, the present, and the future traditional means of contacting its fundholders,
in a fun way. With a date set for early October, the foundation updated them through webinars
they had plenty of time to study other virtual with info on where help was still needed.
fundraisers and craft a plan. Individual donors could also give smaller
“When you’re planning, you’re shooting in amounts through the foundation’s website.
the dark because you have nothing to compare “This isn’t over,” Zumbano says. “Even when
to; there’s nothing in the past you can say, the disease is gone, the impact and the need for
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 29philanthropic support to help the community is that was supposed to guest star were hesitant
going to stay around for a very long time.” to travel from out of state. But instead of
accepting that as their last curtain call, the
C A N C E L E D P L A N S , C R E AT I V E SO LU T I O N S team buckled down and brainstormed new
The coronavirus prompted Rady Children’s ways to engage their patrons.
Hospital Foundation to halt in-person plans The opera postponed upcoming productions
for its upcoming 112th Charity Ball. The long- not already in the works and let ticket holders
running annual event had previously only been choose to receive a refund, convert the value
canceled during the World Wars and the Great to a charitable donation, or carry the value
Depression. forward to a future show. Only about 15
“The Charity Ball is the antithesis of social percent wanted their money back.
distancing,” says Ellen Moxham, a member of “This community is behind us,” says the
the event’s advisory committee. “We quickly opera’s general director, David Bennett. “They
realized that it very likely was not something saw us through some difficult times not too
we would be able to schedule for February.” long ago, and I think everyone wants to make
The group remained committed to the cause sure we’re going to be here in the future.”
and began to rethink its fundraising initiative. They also came up with an evolving
The 2021 ball was slated to benefit programs repertoire of online offerings to deepen their
related to mental and behavioral health, which relationship with existing supporters and
P E O P L E H AV E
were themselves already a public health crisis draw in new ones. The series began with
before the pandemic. “We recognized that
BEEN Zoom discussions about San Diego Opera’s
we must not allow the thread to be broken I N C R E D I B LY productions, which were later edited and
and must carry on our tradition, especially shown on YouTube. The popularity of this
GENEROUS.
at a time when children and families are series soared, and soon other distinctive
struggling,” Moxham says. A N D T H E WAY virtual events were added to the mix,
They funneled their fundraising efforts T H E Y ’ R E B E I N G among them Apertivo with Artists, a series
into finding sponsors, advertisers, and of conversations with big-name players in
G E N E R O U S H AS the opera world, and Ópera en tu Sofá, a
underwriters for a special edition of the
Charity Ball program, which will be unveiled R E A L LY celebration of Hispanic musical heritage. The
during a virtual VIP reception on February 26. CHANGED. opera began inching its way back into live
The program will chronicle this eventful year’s performances as well, with a drive-in-movie-
philanthropic efforts and explore themes of style performance of La Bohème.
nature and the outdoors, which should allow SO R AYA
“We started off these events as mostly
subjects being photographed to maintain a ALEXANDER conversations, and now we’re starting to
safe distance. The program will feature art Senior Vice weave in actual performances,” Bennett says.
President of
by renowned illustrator Rafael López, whose Marketing and “It’s another way to use the medium we have
son was treated at Rady Children’s. Once Customer Growth to connect with a live performance and be
at Classy thankful at the same time.”
completed, the program will be sent to donors,
available to the public as a downloadable PDF,
and archived at the San Diego History Center W H AT W E’ V E L E A R N E D
along with those of previous years. Virtual events are a relatively new medium for
“We’re carrying out our same mission many organizations, and their popularity has
and putting children first, as we always skyrocketed in recent months as nonprofits
have,” Moxham says. “There’s a real sense have had to pivot and rethink their delivery.
of responsibility when you’re part of an Classy’s Soraya Alexander says the
organization that has a 112-year history. It’s positives are many. In addition to convenience
sort of like carrying the Olympic torch; you
for the audience and lower production costs,
must keep it alive.”
this format lifts geographic barriers and the
speakers, guests, and performers can stream
T H E S H OW M U ST G O O N
or record segments without travel or lengthy
Performing arts organizations suffered a time commitments. The organizations that
substantial blow when productions were are doing it well are making it exciting and
paused and venues went dark at the start of engaging while also showing their impact.
the pandemic. The San Diego Opera became the “Even if we go back to ‘normal,’ we’re never
first opera company in the country to cancel a getting rid of virtual events,” Alexander says.
production, when parents of the youth chorus “There’s so much benefit.”
30 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Parties E V E N T S
United Way of San Bags and
Diego County Baubles Shopping
Virtual Centennial Fundraiser
Celebration for Pets
October 8, 2020 September 12–14, 2020
United Way of San Diego FACE Foundation for Pets
County reimagined celebrating celebrated their 10th annual
their momentous 100-year fundraiser with guests who
legacy by hosting the Virtual shopped for a cause at their
Centennial Celebration. virtual silent auction. Listed
The event featured a silent for auction were over 500 new
auction, opportunity drawings, and gently used handbags,
and performances by local wallets, fine jewelry, art,
musicians for 226 people. and more. The interactive
experience throughout the
T H E I M PAC T The 2020 honorary event weekend also featured
cochairs, Dr. Constance M. Carroll, a live video that shared a
chancellor of San Diego grantee’s story, and a special
Community College District, Jerry appearance by Hollywood
Sanders, president and CEO of San stylist Elyse Walker.
Diego Regional Chamber of
Commerce, and Mark Stuart, CFRE, T H E I M PAC T Philanthropist and
president and CEO of The San board president Cini Robb helped
Diego Foundation, helped UWSD FACE raise over $110,000. One
raise over $110,000. The proceeds hundred percent of the proceeds
went to help UWSD invest in the went back to FACE’s programs,
futures of San Diego’s children, which help San Diego pets in need
young adults, and families. of emergency veterinary care.
Noah Homes City Ballet of
Summerfest San Diego’s Back
June 2020 On Pointe Gala
(Virtual) Noah Homes, a nonprofit that
provides housing and care for
September 12, 2020
Parties
people with developmental City Ballet used the platform
disabilities, went completely Greater Giving to organize
virtual for their annual and set up their first virtual
fundraiser. With just a few event, which showcased
weeks to make the switch, recordings of previous
the small team scheduled performances as well as new
fun socially distanced live shows that were taped
experiences, encompassing under strict social-distancing
Fundraising looked entirely Zoom events, auction items, guidelines. More than 800
people tuned in for the virtual
different in 2020, as local a virtual VIP experience, and
guest appearances from Sam gala, which was broadcast
charities had to rethink how the Cooking Guy. Tickets live on YouTube. The evening
were offered for free with the included highlights from
to do their annual events. option to upgrade to a paid Swan Lake and Mozart’s
Here are some examples of VIP experience. Requiem, a live auction, and
special messages from City
how some San Diego T H E I M PAC T Noah Homes was able Ballet dancers.
organizations shifted their to raise $263,000 for crucial building
projects, programs, and lifelong
galas to a virtual world. housing for residents. They were able T H E I M PAC T The event raised
to purchase eight vans, which are key $173,854, and will help fund City
compiled by K AY L A WO N G A N D M A R I E T U T KO to transporting residents to health Ballet’s mainstage productions—
appointments, and had blueprints which will be virtual in 2021—as well
drafted for a climate-controlled as outreach programs such as
warehouse to hold more bulk food Discover a Dancer, in which
item purchases from the San Diego disadvantaged children are offered
Food Bank. free ballet lessons for a year.
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 31Parties E V E N T S
The San Diego The Arc of National Conflict
Museum of Art’s San Diego’s 2020 Resolution Center
Virtual Art Alive Virtual Gala August 20, 2020
April 24 –26, 2020 August 29, 2020
The National Conflict Resolution
Center, founded in 1983 by
For the first time in the event’s This year, The Arc of San Diego University of San Diego Law
39-year history, art lovers could transformed their annual gala Center and the San Diego County
tune in to Art Alive virtually into an online auction that Bar Association, led a virtual
on the museum’s social listed more than 50 unique conversation on persistent racism
media channels every day at experiences and items using in society with New York Times
3 p.m. The virtual exhibition the fundraising software bestselling authors Ibram X. Kendi
featured 56 newly submitted Greater Giving. Guests were and Robin DiAngelo, with Pulitzer
floral interpretations of serenaded throughout the Prize–winning journalist Wesley
artwork from the museum’s night on Zoom with acoustic Lowery as moderator. The event
rotunda and galleries, as well performances from Desi was free to attend and included
as highlights from previous Relator of Music by Desi. a live raise-the-paddle auction.
years; plus Art Alive fun facts, More than 8,000 people joined the
cocktail recipes, a virtual T H E I M PAC T Supporters like gala conversation—representing an
dance party with live music, chair Linda Kurtin and the Kurtin international audience from 15
and more. family helped the organization raise countries across six continents.
more than $50,000. All proceeds
T H E I M PAC T In total, the annual benefited children and adults with T H E I M PAC T The NCRC is headquartered
fundraiser helped raise $1 million in disabilities receiving essential life in San Diego, and the proceeds raised
support of education, outreach services at The Arc of San Diego. support work done right here in the local
programs, and special exhibitions
community. The more than $350,000
for the museum.
raised benefited the organization’s “A Path
Forward Initiative,” a series of innovative
inclusive communication training courses,
San Diego and facilitated restorative dialogues to
San Diego Humane Opera
address racism, intolerance, hate, and
incivility by bridging divides and bringing
Society’s Fur Ball Fall 2020
people together.
2020 Campaign
The arts organization has
October 3, 2020
been entertaining San
Diegans ever since it was Father Joe’s
For 33 years, the Fur Ball
has been one of San Diego
founded in 1950. It first
staged La bohème in 1965,
Villages’ Children’s
Humane Society’s most and this year the company
reprised this classic show
Charity Gala
important fundraisers. This
year, they pivoted to a branded in a groundbreaking way: May 2, 2020
fundraising campaign. It as a drive-in experience in
included several of their the parking lot of Pechanga Father Joe’s Villages hosted
traditional event touches, Arena. Darlene Marcos a virtual gala, one of the
such as the beautiful mailed Shiley, the Carol Franc Buck organization’s biggest
invitation, the online auction, Foundation, Sempra Energy, fundraisers of the year. It was a
and the heartwarming annual and Ahern Agribusiness major-gift effort that accepted
video typically shown at the were key sponsors in the donations and included an
event. Nearly 500 people event, which starred Grammy online auction.
donated and/or participated Award–winning soprano Ana
in the auction. María Martínez. T H E I M PAC T Father Joe’s Villages
secured just shy of $200,000 in
T H E I M PAC T Multiple donors T H E I M PAC T The opera did not host sponsorships and table commitments
provided a total of $225,000 in any traditional fundraisers in 2020, but prior to the shutdown. Neurocrine
matching gifts for the campaign, Edward Wilensky, its media relations Biosciences matched all donations
giving supporters the chance to director, says that its virtual programs Father Joe’s Villages received dollar for
double their impact for animals. The are keeping their patrons engaged dollar up to $200,000 from June 25 to
campaign raised more than $600,000, during a time when the arts have gone July 4. The community donated
PHOTO: Cour tesy of United Way
making it their highest-netting Fur dark worldwide: “Their support enables $235,000, amounting to a total impact
Ball to date. The funds raised will help us to provide an effective arts of $435,000 for the matching gift
San Diego Humane Society care for education program in Title 1 schools campaign. The funds raised from the
nearly 50,000 animals in need this throughout the county that have gala directly support programs and
year by providing shelter, adoptions, successfully adapted to distance services for children experiencing
medical care, behavior training, rescue learning, and our general fund enabled homelessness, including the Villages’
from cruelty and neglect, wildlife us to present such innovative education programs and therapy
rescue and rehabilitation, and more. performances as one of the first center, as well as services like food,
drive-in operas in the world.” shelter, and health care.
32 S A N D I E G O M A G A Z I N E CHARI TABLE GI VI NG GUID E 2021Thriving.
Surviving.
Be the difference.
Your donations can
change everything.
Now more than ever.
Give today to support life-
changing services for people
experiencing homelessness,
from essential housing to
therapeutic childcare.
neighbor.org
(619) HOMELESS (466-3537)
Changing the way the world sees, helps and
empowers individuals with special needs since 1980.
• Residential Solutions • Adult Day Programs
• Respite • Vocational Training The Foundation for Animal Care and Education (FACE)
• 2 Non Public Special • Enrichment Programs helps pets in need of emergency veterinary care
Education Schools when there is nowhere left to turn.
• And More!
Pets and families need our help now more than ever.
This holiday season, give a beloved pet a second
chance at life by supporting FACE's life-saving programs.
Save a life. Donate today.
www.face4pets.org
w w w . f a c e 4 p e t s . o r g || 858-450-3223
858-450-3223
CHA RI TA BL E GI VI NG GU I D E 2021 S D M A G . C O M / C G G 33You can also read
