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GUILTLESS
SUMMER 2020
GUILTLESS SUMMER 2020
Relieve your guilty pleasure out loud. Forget about hidden desires and
glowing whims, only expressed when no one is around. You are Guiltless
to be happy.
We know you sing cheesy pop songs while driving alone, sometimes eat
without the cutlery and you leave global chaos in your dressing room after
“fashion show” you have created- trying on everything you own- just to
get ready for a 15 minutes long meeting. We know, cause we’re the same.
Eat without counting, scream for no reason, dance like no one is watching
and poppin’ bubbly in the middle of the day, because… who cares! If that
is what makes you really blissed, girl’ go for it! Be a joy dealer, and inspire
others with an electric confidence. Yolo
GUILTLESS SUMMER 2020
#461
ELECTRA
#461
DESCRIPTION:
Neon yellow
Vivid electra claims emits a fascinating
energy, a bit toxic notion like overdosing
energy drinks. This shade is an awakening
call and a fresh breath of air for all those rebel
hearts we have celebrated before. Pure joy
and spiritually fascination has to be on your
accessory list this season.
INSPIRATION NEON PACMAN 90’S STYLE TRANSPARENT FASHION ACCESSORIES
#462
RASPBERRY
#462
GIN
DESCRIPTION:
Tender rouge
Peachy rouge shade reflects romantic
vibes and good foresight about
upcoming events. Daydreaming leads
to actual milestones empowering your
growth to blooming phase. Charming
color will boost your feminine and will let
you inspire others.
INSPIRATION RASPBERRY GIN WATERMELON SMOOTHIE FULL BLOOMING
#463
GUILTLESS
#463
DESCRIPTION:
Hysteric red
Impulsive and wild shade that screams
for attention. Bold alert of putting your
need upper than society requires. Color
of passion and dynamic lifestyle that
symbolises courage and living wide with
no sense of guilt.
INSPIRATION ALARM SIGNALS FESTIVAL NEON STICKS FIERCE PHOTO FILTER
#464
SCARLET
LETTER
#464
DESCRIPTION:
Sinner’s red
“Call me Cherry” she glamorously added
on her farewell party. Mysterious alter-
ego of plain and almost faded person has
been born. If this shade would be a career
option- it would be an exotic dancer just for
stubborn fun, even if it adds you a specific
stamp. Would you dare to live as you want? INSPIRATION THE NOVEL “THE SCARLET LETTERS” CHERRY BOMBS SIN CITY
#465
BLOODY
RED
#465
DESCRIPTION:
Berry blush
This very berry blush shade is so bloody
red, like mixing all the best red shades
together getting a dream color that will
fit to everyone. Gentle and ladylike notion
of shade will inspire for beautiful and
pampering actions, have to love it! INSPIRATION RASPBERRY JAM PAMPER SESSIONS TEA ROSES
#466
INNOCENCE
#465
DESCRIPTION:
Skylight blue
Drop your ocean bath bomb and enjoy
calm evening you have deserved long
time ago. This color will remind of integrity
and honesty of believing in your mindset.
This skylight blue shade slows human
metabolism and produces a calming effect. INSPIRATION SUMMER’S SKY INNOCENT PILLOWTALKS CLEAR BLUE OCEAN BUBBLE BATH
#467
BLUE
JEANS
#467
DESCRIPTION:
Must-have blue
Blue as your favourite weekender jeans.
Elegant as royal dinner plate. Intense as
Juan Miro probably the main color of almost
every painting. Often associated with depth
and stability. We adore this shade of the
year and you will too. INSPIRATION JUAN MIRO ARTWORKS BLUE JEANS ENGLISH BLUE PORCELAIN
#468
NOT TODAY,
BOBBY
#468
DESCRIPTION:
Violet Black
Petite signs of spiritual arsenal here.
Shade exposes dark vision of luxury
lifestyle complimenting decision makers.
Independent color that has power to
clap back to unnecessary things- you are
ambitious and fierce. INSPIRATION STORMY NIGHTS BLUEBERRIES FILM NEGATIVES
POS MATERIALS
GUILTLESS
SUMMER 2020COLLECTION/LOOKBOOK
KLB18EN
GUILTLESS • Collection story • 2 seasonal trends
• Collection image • 6 nailart ideas
Collection/LookBook • Color inspiration • 6 video tutorials
A4 / 36 pagesCOLOR CHART KPC55 KPC11 GUILTLESS Color Chart Collection Color Chart
POSTER & BANNER
3
2
1
KPO55
GUILTLESS
Collection Poster
60 x 80 cm KBAP55
GUILTLESS
Pop-Up Banner
65 x 190 cmCLIENT SPACE
GUILTLESS
SUMMER 2020PRESS AD
GUILTLESS • Single page
• Double page
Collection Press AD
Can be found at: Client Space \ 01 - New Collections \ 04 GUILTLESS 2020 \ 01 - Press ADWINDOW POSTER GUILTLESS Design could be adapted according to your window. Files presented in size 80x60cm. Can be found at: Client Space \ 01 - New Collections \ 04 Guiltless 2020 \ 03 - POS Materials
FILES TO FIND ON CLIENT SPACE 01-ClientSpaceKN 01 - New Collections 04 GUILTLESS 2020 01 - Press AD 02 - Digital Media 03 - POS Materials 04 - Press Release 05 - Visuals 06 - Presentations 07 - Collection Logo 08 - Product Shots 09 - Collection Signature 10 - Collection Colors 11 - Collection Timeplan
SOCIAL MEDIA
GUILTLESS
SUMMER 2020MINI DISPLAY SHIELD
KIT CONTAINS:
FREE
F
+ +
1 pcs Strong Base* 1 pcs Extra Gloss Top*
8 pcs GUILTLESS collection colors
FREE FREE
KGPK055S Price + +
GUILTLESS
Shield Mini Display
Vacuum display Collection Color Chart Collection/LookBook
170 x 250 x 150 mm
*Bottles are adapted for sale without boxNEW: VACUUM DISPLAY MIX
KIT CONTAINS:
24 pcs GUILTLESS collection colors in Solar Gel and Shield
FREE FREE FREE
KNMK055 Price + +
GUILTLESS
Mix Vacuum Display
350 x 250 x 150 mm
Vacuum Display Collection Color Chart Collection/LookBookGUILTLESS
SUMMER 2020You can also read
