GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME

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GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
GO
Public EURONEXT
2021

       AMSTERDAM’S IPO
       PREPARATION PROGRAMME
GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
GO Public
Programme                                                                                                                                                    The
Description                                                                                                                                               format
                                                                                                                 GO Public Amsterdam is presented through five different
                                                                                 SEMINARS                        methods: a series of academic & business courses,
                                                                                 Participants will join a
                                                                                                                 interactive workshops, one-on-one coaching and pitching
                                                                                 cohort of GO Public peers
                                                                                                                 sessions. Programme content is provided by leading
                                                                                 who will follow each module
                                                                                                                 partners from the financial industry: investment banks,
                                                                                 collectively over a period of
                                                                                                                 legal and financial advisors, independent specialist
                                                                                 six months. A combination
                                                                                                                 advisors and communication agencies.
                                                                                 of theoretical and practical
                                                                                 seminars will be presented
                                                                                 by programme partners.          From February to May 2021, the participants will convene
                                                                                                                 for a monthly meeting.

Listing ceremony of CM.com
                               WHO CAN APPLY                                     ACADEMIC                         WORKSHOPS
                                                                                 BUSINESS                         Practical sessions presented          JULY TO
GO Public Amsterdam is an      Participants are selected for their ability to
                                                                                 COURSES                          by industry specialists on how        OCTOBER 2020
                               become a dominant player in their respective
executive educational course                                                     A series of academic             to accelerate your business           Application and
                               field, based on their size, sector of operation
                                                                                 business courses offered         strategy, create and develop
launching in 2021 with the     and desire to accelerate growth.
                                                                                                                                                        selection of
                                                                                                                                                        candidates
                                                                                 by one of Europe’s leading       your company’s equity
ambition to further educate    Companies that meet the following criteria can    business schools, Rotterdam      story, establish accounting
                               apply:                                            School of Management, in         principles and M&A best               FEBRUARY 2021
established companies                                                                                                                                   Preparing for
                                                                                 combination with RSMs’           practices.
                                   Have reached maturity in their business
about capital markets. This    ƒ                                                                                                                        an IPO
                                                                                 centre of entrepreneurship.
                                   model
educational programme                                                                                                                                   MARCH 2021
                               ƒ   Operate outside the field of fast-growing
provides the necessary             technology                                                                                                           Accessing the
                                                                                 MENTORING/                       INVESTOR                              Markets
preparatory tools and          ƒ   With an aspiration to grow                    ONE-ON-ONE                       PITCHING
knowledge to assist a mature   ƒ   Likely to consider capital markets within
                                                                                 COACHING                         Test what you have learned            APRIL 2021
                                                                                 Thoughout the programme,         during the GO Public                  Life as a listed
                                   18-24 months
company in potentially going                                                     you will receive individual      programme by pitching your            company
                                   Can commit two senior executives per          and tailor-made training         equity story in front of a
public.                        ƒ
                                   session (typically CEO or CFO although this   with dedicated professionals     variety of investors.                 MAY 2021
                                   may vary based on the module focus i.e. HR    to receive customised advice                                           Pitch your company
                                   or legal manager).                            for your company’s needs.
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GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
What will you learn?
PROGRAMME TOPICS
INTRODUCTION                                          FINANCING                                                  IPO                                          PREPARING
TO IPOS                                               FOR GROWTH                                                 READINESS                                    FOR THE IPO
ƒ   What is an IPO?                                   ƒ   Use data and business insights to build financial      ƒ   Key elements of a successful IPO         ƒ       Details of an IPO timetable and key milestones
ƒ   Benefits of an IPO / why go public?                   models to quantify and evaluate strategic              ƒ   Organisational structure & governance    ƒ       Selecting advisors
ƒ   Who is involved in the process?                       directions, forecast specific business operations      ƒ   Tax and other legal implications         ƒ       Making management public-ready
ƒ   Phases of the IPO                                     and refine restructuring models                        ƒ   Internal controls framework              ƒ       Financial due diligence; long form, working
ƒ   Where and how to list                                                                                                                                             capital financial position and prospects

MARKETING                                             EXECUTING                                                  MERGERS &                                    LAW AND
THE IPO                                               THE DEAL                                                   ACQUISITION                                  PUBLIC MARKETS
ƒ   How to develop a compelling corporate story for   ƒ   Different techniques used in valuing the company;      ƒ   Targeting the right company                  ƒ     Corporate and tax restructuring
    your company                                      ƒ   The investor roadshow and allocation of shares         ƒ   M&A valuation                                ƒ     Changes in share capital
ƒ   What makes a compelling equity story                  during the bookbuilding                                ƒ   Financing & executing M&As through the       ƒ     Governance systems; one-tier vs two-tier
ƒ   How to engage investors most effectively          ƒ   Post listing: over-allotment and after-market              public markets                               ƒ     Protective measures
                                                          trading                                                ƒ   Legal implications during M&As

CULTURE, LEADERSHIP &                                 COMMUNICATING                                              HOW TO
TALENT MANAGEMENT                                     WITH THE PUBLIC MARKETS                                    PITCH TO INVESTORS
ƒ   Defining your company’s culture and values        ƒ   Official and unofficial communication before the IPO   ƒ   How to create an exciting pitch that
ƒ   Hiring A-players                                  ƒ   Communicating as a public company                          communicates your company’s most
ƒ   Developing leaders within your organisation       ƒ   How to stay relevant with investors through                important value proposition
                                                          communication                                          ƒ   Learn what an investor looks for in a
                                                      ƒ   Developing an IR calendar, roadshow management             business pitch
                                                          and public sharing of company information
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GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
Programme
structure

FEBRUARY 2021                               MARCH 2021                                   APRIL 2021                                 MAY 2021

Preparing for the IPO                       Accessing the Capital Markets                Life as a listed company                   Pitching your company
The first module focuses on the different   Module two dives into the IPO with           The ‘Life as a listed company’ module      The final module provides companies
financing options available and how         participating companies following courses    focuses on three areas: the legal          with the opportunity to pitch their newly
these can impact your company. This         on current capital market environment,       impacts that can affect your company       developed Equity Story to a panel of real
is introduced by topics such as leading     developing an equity story, how to tackle    when undertaking an IPO (in terms of       institutional investors to gain concrete
strategic growth models and how to          early look investor meetings, how to value   corporate and governance structure),       feedback.
develop and implement them in your          your company and issuing shares when         building a company culture and managing
company. The module is concluded by an      going public. This is followed by how an     talent, and communicating with the
introduction to IPOs and what steps your    IPO can help your company finance M&A        public markets through the best investor
company can take to start acting like a     activity through the public markets.         relation practices.
public company.

6 | GO Public                                                                                                                                                                   7
GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
Programme
Partners
                                                                                                     The dedicated Oaklins team in the Netherlands   Rotterdam School of Management, Erasmus
                                                                                                     offers deep industry knowledge leveraging       University (RSM) is one of Europe’s top-ranked
                                                                                                     the capabilities of 850 passionate colleagues   business schools, helping students, academics
                                                                                                     around the world. By seamlessly collaborating   and people in business become a force for
                                                                                                     across borders, Oaklins uses its global         positive change.
                                                                                                     strength in sell- and buy-side mergers and
De Brauw Blackstone Westbroek has acted as         Hill+Knowlton Strategies is a leading financial   acquisitions, debt, growth equity and equity
legal counsel for issuers in almost all major      communications and PR consultancy in the          capital markets advisory. Great teamwork
Dutch IPOs in the last decade. With what it        Netherlands. Its team of skilled advisors         and collaboration are the foundation for this
believes to be the largest pure-play equity        has been involved in large IPO deals such         success and the reason Oaklins can achieve
capital markets team in the Netherlands, De        as VolkerWessels, Alfen and TakeAway.com.         extraordinary results. This has made it a       Scale Up Company implements the Scaling Up
Brauw is often involved in complex deals where     H+K supports companies in building a strong       leading M&A and financial advisory firm         method in your organisation, using the Scale
it displays its transaction management skills,     equity story combined with a strategy-based       with an extremely high deal flow and many       Up Growth Program where rhythm is key.
its capacity for thinking out-of-the-box and       communication approach towards important          impressive deals.                               Through work with the ScaleUp Leadership
its ability to propose innovative solutions. The   stakeholders, in order to gain maximum value                                                      team, including the entrepreneur, Scale Up
firm represents large multinationals as well as    and corporate image.                                                                              coaches, mentors, inspires and trains the
scale-ups in transformational transactions and                                                                                                       leadership team, both on content and process.
through its first-rate corporate and litigation
practice groups provides its clients with fully
integrated legal advice of the highest quality.

Deloitte Netherlands is the DTTL member firm       ING Equity Capital Markets advises and assists    PwC’s purpose is to build trust in society      With main offices in Amsterdam, Brussels and
in the Netherlands. Deloitte provides audit &      clients in raising equity capital on local and    and solve important problems. A network of      Luxembourg, together with branch offices in
assurance, consulting, financial advisory, risk    international stock exchanges. ING offers a       firms in 157 countries with more than 276,000   Dubai, London and New York, Stibbe handles
advisory, tax and related services to public and   wide range of activities, including transaction   people, PwC Netherlands counts over 5,400       clients’ complex legal challenges both locally
private clients spanning multiple industries.      structuring, preparation and coordination as      people working together. PwC is committed       and cross-border.
Deloitte serves four out of five Fortune Global    well as marketing and distributing shares to      to delivering quality in assurance, tax and     As a specialist firm, its lawyers work in
500® companies through a globally connected        investors globally.                               advisory services.                              multidisciplinary teams with the aim to deliver
network of member firms in more than 150                                                                                                             pragmatic advice, building close business
countries and territories bringing world-class                                                                                                       relationships with clients that range from
capabilities, insights and service to address                                                                                                        local and multinational corporations to state
clients most complex business challenges.                                                                                                            organisations and public authorities.
                                                                                                                                                     Stibbe’s international presence and expertise
                                                                                                                                                     guarantees efficient coordination on cross-border
                                                                                                                                                     transactions throughout a multitude of legal
                                                                                                                                                     areas, whatever their complexity and nature.
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GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
Euronext, the leading
pan-European
                                                                                      A vibrant franchise of companies
                                                                                         listed on Euronext markets
                                                                                                                                24
                                                                                                                               Utilities
exchange

                       Financing the real economy
                       Euronext is the leading pan-European stock exchange
                                                                                        184                   86
                       in the Eurozone with nearly 1,500 listed issuers worth       Consumer Services        Oil & Gas
                       3 trillion in market capitalisation.

                       Operating in Belgium, France, Ireland, the Netherlands,

     1,416
                       Norway and Portugal, Euronext has helped companies
                       raise over €154bn through the equity capital markets.

    Listed companies
                       Euronext’s extensive global network allows companies
                       to access capital from a wide variety of investors ranging       169
                       from asset managers to retail investors.                      Consumer Goods
                       With 46 new listings across its platforms in 2019,
                       Euronext is one of the most dynamic exchanges in

   €3.3bn
                       Europe for companies from all sectors and sizes.

                                                                                         68                  130                14
                       Euronext offers the most diverse and international
   aggregated market   investor base, having more than 5,000+ institutional
     capitalisation    investors connected to the Euronext platform, of which
                                                                                     Basic Materials        Health Care   Telecommunications
                       approximately half are from the US.

       322               €36.4bn
       new listings
        since 2015
                          raised by companies                                                                168              280
                                                                                                            Technology        Financials

                           €140m                         5,000+
                          raised on average at
                           IPO by companies
                                                        institutional investors
                                                       financing companies on           304
                                                               Euronext
10 | GO Public                                                                         Industrials                                             11
GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
Join our                                                                                      Contact
programme                                                                                      details

HOW DO I APPLY?
Applications are open
from July to October 2020

The application form can
be downloaded through
                                                                                                Rene van Vlerken
www.euronext.com/
                                                                                       rvanvlerken@euronext.com
markets/amsterdam and
                                                                                               +31 (0)6 1318 1057
submitted to your local
Euronext representative
by 23 October 2020

What is the
selection process?

Applicants will be
reviewed by a selection                                                                      Alexander Voorham
committee composed of                                                                   avoorham@euronext.com
GO Public Netherlands                                                                         +31 (0)6 1027 6480
partners.

What is
the cost of this
                                                                                          Please contact
programme?                              Success
                                                                                               your local
GO Public Netherlands                   comes with
is sponsored by affiliated                                                             representative for
partners and Euronext,
                                        preparation
and is therefore free of
                                                                                       more information.
charge for participating
companies.
                             Bob van Dijk, Group CEO of Prosus, sounds the gong with
                             his team to mark the listing of the company.
12 | GO Public                                                                                                13
GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
www.euronext.com
GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
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