GO Public EURONEXT AMSTERDAM'S IPO PREPARATION PROGRAMME
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GO Public Programme The Description format GO Public Amsterdam is presented through five different SEMINARS methods: a series of academic & business courses, Participants will join a interactive workshops, one-on-one coaching and pitching cohort of GO Public peers sessions. Programme content is provided by leading who will follow each module partners from the financial industry: investment banks, collectively over a period of legal and financial advisors, independent specialist six months. A combination advisors and communication agencies. of theoretical and practical seminars will be presented by programme partners. From February to May 2021, the participants will convene for a monthly meeting. Listing ceremony of CM.com WHO CAN APPLY ACADEMIC WORKSHOPS BUSINESS Practical sessions presented JULY TO GO Public Amsterdam is an Participants are selected for their ability to COURSES by industry specialists on how OCTOBER 2020 become a dominant player in their respective executive educational course A series of academic to accelerate your business Application and field, based on their size, sector of operation business courses offered strategy, create and develop launching in 2021 with the and desire to accelerate growth. selection of candidates by one of Europe’s leading your company’s equity ambition to further educate Companies that meet the following criteria can business schools, Rotterdam story, establish accounting apply: School of Management, in principles and M&A best FEBRUARY 2021 established companies Preparing for combination with RSMs’ practices. Have reached maturity in their business about capital markets. This an IPO centre of entrepreneurship. model educational programme MARCH 2021 Operate outside the field of fast-growing provides the necessary technology Accessing the MENTORING/ INVESTOR Markets preparatory tools and With an aspiration to grow ONE-ON-ONE PITCHING knowledge to assist a mature Likely to consider capital markets within COACHING Test what you have learned APRIL 2021 Thoughout the programme, during the GO Public Life as a listed 18-24 months company in potentially going you will receive individual programme by pitching your company Can commit two senior executives per and tailor-made training equity story in front of a public. session (typically CEO or CFO although this with dedicated professionals variety of investors. MAY 2021 may vary based on the module focus i.e. HR to receive customised advice Pitch your company or legal manager). for your company’s needs. 2 | GO Public 3
What will you learn? PROGRAMME TOPICS INTRODUCTION FINANCING IPO PREPARING TO IPOS FOR GROWTH READINESS FOR THE IPO What is an IPO? Use data and business insights to build financial Key elements of a successful IPO Details of an IPO timetable and key milestones Benefits of an IPO / why go public? models to quantify and evaluate strategic Organisational structure & governance Selecting advisors Who is involved in the process? directions, forecast specific business operations Tax and other legal implications Making management public-ready Phases of the IPO and refine restructuring models Internal controls framework Financial due diligence; long form, working Where and how to list capital financial position and prospects MARKETING EXECUTING MERGERS & LAW AND THE IPO THE DEAL ACQUISITION PUBLIC MARKETS How to develop a compelling corporate story for Different techniques used in valuing the company; Targeting the right company Corporate and tax restructuring your company The investor roadshow and allocation of shares M&A valuation Changes in share capital What makes a compelling equity story during the bookbuilding Financing & executing M&As through the Governance systems; one-tier vs two-tier How to engage investors most effectively Post listing: over-allotment and after-market public markets Protective measures trading Legal implications during M&As CULTURE, LEADERSHIP & COMMUNICATING HOW TO TALENT MANAGEMENT WITH THE PUBLIC MARKETS PITCH TO INVESTORS Defining your company’s culture and values Official and unofficial communication before the IPO How to create an exciting pitch that Hiring A-players Communicating as a public company communicates your company’s most Developing leaders within your organisation How to stay relevant with investors through important value proposition communication Learn what an investor looks for in a Developing an IR calendar, roadshow management business pitch and public sharing of company information 4 | GO Public 5
Programme structure FEBRUARY 2021 MARCH 2021 APRIL 2021 MAY 2021 Preparing for the IPO Accessing the Capital Markets Life as a listed company Pitching your company The first module focuses on the different Module two dives into the IPO with The ‘Life as a listed company’ module The final module provides companies financing options available and how participating companies following courses focuses on three areas: the legal with the opportunity to pitch their newly these can impact your company. This on current capital market environment, impacts that can affect your company developed Equity Story to a panel of real is introduced by topics such as leading developing an equity story, how to tackle when undertaking an IPO (in terms of institutional investors to gain concrete strategic growth models and how to early look investor meetings, how to value corporate and governance structure), feedback. develop and implement them in your your company and issuing shares when building a company culture and managing company. The module is concluded by an going public. This is followed by how an talent, and communicating with the introduction to IPOs and what steps your IPO can help your company finance M&A public markets through the best investor company can take to start acting like a activity through the public markets. relation practices. public company. 6 | GO Public 7
Programme Partners The dedicated Oaklins team in the Netherlands Rotterdam School of Management, Erasmus offers deep industry knowledge leveraging University (RSM) is one of Europe’s top-ranked the capabilities of 850 passionate colleagues business schools, helping students, academics around the world. By seamlessly collaborating and people in business become a force for across borders, Oaklins uses its global positive change. strength in sell- and buy-side mergers and De Brauw Blackstone Westbroek has acted as Hill+Knowlton Strategies is a leading financial acquisitions, debt, growth equity and equity legal counsel for issuers in almost all major communications and PR consultancy in the capital markets advisory. Great teamwork Dutch IPOs in the last decade. With what it Netherlands. Its team of skilled advisors and collaboration are the foundation for this believes to be the largest pure-play equity has been involved in large IPO deals such success and the reason Oaklins can achieve capital markets team in the Netherlands, De as VolkerWessels, Alfen and TakeAway.com. extraordinary results. This has made it a Scale Up Company implements the Scaling Up Brauw is often involved in complex deals where H+K supports companies in building a strong leading M&A and financial advisory firm method in your organisation, using the Scale it displays its transaction management skills, equity story combined with a strategy-based with an extremely high deal flow and many Up Growth Program where rhythm is key. its capacity for thinking out-of-the-box and communication approach towards important impressive deals. Through work with the ScaleUp Leadership its ability to propose innovative solutions. The stakeholders, in order to gain maximum value team, including the entrepreneur, Scale Up firm represents large multinationals as well as and corporate image. coaches, mentors, inspires and trains the scale-ups in transformational transactions and leadership team, both on content and process. through its first-rate corporate and litigation practice groups provides its clients with fully integrated legal advice of the highest quality. Deloitte Netherlands is the DTTL member firm ING Equity Capital Markets advises and assists PwC’s purpose is to build trust in society With main offices in Amsterdam, Brussels and in the Netherlands. Deloitte provides audit & clients in raising equity capital on local and and solve important problems. A network of Luxembourg, together with branch offices in assurance, consulting, financial advisory, risk international stock exchanges. ING offers a firms in 157 countries with more than 276,000 Dubai, London and New York, Stibbe handles advisory, tax and related services to public and wide range of activities, including transaction people, PwC Netherlands counts over 5,400 clients’ complex legal challenges both locally private clients spanning multiple industries. structuring, preparation and coordination as people working together. PwC is committed and cross-border. Deloitte serves four out of five Fortune Global well as marketing and distributing shares to to delivering quality in assurance, tax and As a specialist firm, its lawyers work in 500® companies through a globally connected investors globally. advisory services. multidisciplinary teams with the aim to deliver network of member firms in more than 150 pragmatic advice, building close business countries and territories bringing world-class relationships with clients that range from capabilities, insights and service to address local and multinational corporations to state clients most complex business challenges. organisations and public authorities. Stibbe’s international presence and expertise guarantees efficient coordination on cross-border transactions throughout a multitude of legal areas, whatever their complexity and nature. 8 | GO Public 9
Euronext, the leading pan-European A vibrant franchise of companies listed on Euronext markets 24 Utilities exchange Financing the real economy Euronext is the leading pan-European stock exchange 184 86 in the Eurozone with nearly 1,500 listed issuers worth Consumer Services Oil & Gas 3 trillion in market capitalisation. Operating in Belgium, France, Ireland, the Netherlands, 1,416 Norway and Portugal, Euronext has helped companies raise over €154bn through the equity capital markets. Listed companies Euronext’s extensive global network allows companies to access capital from a wide variety of investors ranging 169 from asset managers to retail investors. Consumer Goods With 46 new listings across its platforms in 2019, Euronext is one of the most dynamic exchanges in €3.3bn Europe for companies from all sectors and sizes. 68 130 14 Euronext offers the most diverse and international aggregated market investor base, having more than 5,000+ institutional capitalisation investors connected to the Euronext platform, of which Basic Materials Health Care Telecommunications approximately half are from the US. 322 €36.4bn new listings since 2015 raised by companies 168 280 Technology Financials €140m 5,000+ raised on average at IPO by companies institutional investors financing companies on 304 Euronext 10 | GO Public Industrials 11
Join our Contact programme details HOW DO I APPLY? Applications are open from July to October 2020 The application form can be downloaded through Rene van Vlerken www.euronext.com/ rvanvlerken@euronext.com markets/amsterdam and +31 (0)6 1318 1057 submitted to your local Euronext representative by 23 October 2020 What is the selection process? Applicants will be reviewed by a selection Alexander Voorham committee composed of avoorham@euronext.com GO Public Netherlands +31 (0)6 1027 6480 partners. What is the cost of this Please contact programme? Success your local GO Public Netherlands comes with is sponsored by affiliated representative for partners and Euronext, preparation and is therefore free of more information. charge for participating companies. Bob van Dijk, Group CEO of Prosus, sounds the gong with his team to mark the listing of the company. 12 | GO Public 13
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