GLOBE SERIES 2021 2025 - Imoca
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IMOCA, THE 1 PIONEER CLASS The ‘Open 60’ monohulls (18.28m) first appeared in the 1980s during the BOC Challenge (a single-handed round- the-world race with stopovers); they were CREATED IN 1991, then chosen for the first Vendée Globe THE INTERNATIONAL MONOHULL in 1989. OPEN CLASS ASSOCIATION It was soon after that that HAS BEEN RECOGNIZED SINCE 1998 Christophe Auguin, Isabelle Autissier, BY WORLD SAILING (INTERNATIONAL Alain Gautier and Jean-Luc Van Den Heede decided to create the IMOCA Class, uniting SAILING FEDERATION). the skippers and standardising the safety rules regarding the boats. T I T O U A N L A M A Z O U, W I N N E R OF THE FIRST VENDÉE GLOBE. IMOCA 2020. 3
2 THE HUMAN ADVENTURE A SAILOR, EVEN WHEN ALONE, IS NEVER ALONE. Offshore racers carry our dreams, share their experiences, set an example and experience universal emotions. Thirty years and 8 editions later, 88 skippers have completed the Vendée Globe. In 2019, 889 climbers reached the summit of Everest. ARMEL LE CLÉAC’H, CAP HORN, IN THE LEAD OF THE VENDÉE GLOBE 2016. IMOCA 2020. 4
3 30 YEARS OF TECHNOLOGICAL INNOVATION IMOCAS ARE THE FASTEST AND MOST SPECTACULAR OCEAN-GOING MONOHULLS IN THE WORLD. They are characterised by wide and powerful hulls, canting keels and foils. THE AMBITION: FLYING AROUND THE WORLD Records to beat: 74 days - Armel Le Cléac’h (Banque Populaire VIII) Vendée Globe 2016 596 miles (1103km) over 24 hours - crew of Torben Graël (Ericsson 4) Volvo Ocean Race 2008 L I N K E D O U T, T H O M A S R U YA N T D U R I N G THE DÉFI AZIMUT 2020. IMOCA 2020. 5
4 SAILING WITH A CAUSE The skippers and their associated partners are motivated to represent the great challenges which face our society. SCIENCE AND OCEAN PROTECTION EQUALITY AND DIVERSITY EDUCATION AND COMMUNICATION S A M A N T H A D AV I E S , S K I P P E R I N I TAT I V E S - C Œ U R , S U P P O R T S T H E A S S O C I AT I O N M E C E N AT CHIRURGIE CARIAQUE IMOCA 2020. 6
5 360° CUSTOM-MADE ACTIVATION THE IMOCA GLOBE SERIES CHAMPIONSHIP OFFERS A 4-YEAR VENTURE AND A UNIFYING PROJECT NAMING EXPERIENCE VILLAGES MEDIA INFLUENCE INTERNAL BRAND CONTENT INCENTIVE B2B VICTORY FOR THE CHINESE DONGFENG RACING TEAM, T H E V O LV O O C E A N R A C E 2 0 1 7-1 8 IMOCA 2020. 7
4 YEARS OF EVENTS GATHERING THE WORLD’S BEST SKIPPERS AND THE MOST PRESTIGIOUS RACES 18 RACES WITH TWO WORLD TOURS VENDÉE GLOBE THE OCEAN RACE 100,000 miles travelled equivalent to 4.5 circumferences of the Earth. Each year a new leader and an IMOCA Champion is announced in March 2025. J É R É M I E B E Y O U, S K I P P E R C H A R A L , WINNER OF THE VENDÉE-ARCTIQUE LES SABLES D’OLONNE 2020 IMOCA 2020. 9
THE OCEAN RACE, A CREWED ROUND-THE-WORLD COMPETITION WITH STOPOVERS Born out of the Withbread in 1973, the circumnavigation of the world with stopovers, is the reference in offshore crewed racing. ALICANTE A 9-month extreme challenge around the world AN INTERNATIONAL AUDIENCE CABO VERDE CAPE TOWN 2.5 MILLION 9 stages with stopovers on 5 continents SHENZHEN Visitors at every port of call AUCKLAND For the first time, the IMOCAs ITAJAÍ will be at the start of the race €650 MILLION NEWPORT Media promotion AARHUS Mixed crew + one onboard reporter 1.5 MILLION THE HAGUE Fans on social media Ambitious and established GENOA Sustainable Development Program 94,000 Incomparable marketing, VIP guests welcomed digital and media power during the last edition IMOCA 2020. 11
CREWED ROUND-THE-WORLD COMPETITION OCTOBER 2022 - JUNE 2023 WITH STOPOVERS 9 months of racing AARHUS OCT. 2022 THE HAGUE THE OCEAN RACE GENOA NEWPORT JUNE 2023 ALICANTE OCT. 2022 SHENZEN CABO VERDE CAPE TOWN ITAJAÍ CAPE CAPE LEEUWIN OF GOOD HOPE AUCKLAND CAPE HORN
VENDÉE GLOBE, SINGLE-HANDED, NON-STOP, NON-ASSISTED CIRCUMNAVIGATION OF THE WORLD Since its first edition in 1989, the famous THE SUCCESS OF BANQUE single-handed round-the-world race POPULAIRE, WINNER IN 2016-17 has exceeded the status of any sporting event. €55 MILLION Financial value of the media impact This unique human adventure holds (advertising purchase equivalent) a special place in the hearts of the public, allowing them to marvel at 26,500 the remarkable feats of the greatest Number of media stories sailors. 82,800 In 2020, the participation record was Brand and skipper quotes beaten with 33 skippers at the start, including 6 women and 8 different 88 MILLION nationalities. Publications seen on @VoileBanquePopulaire 11 MILLION reached, target audience between 25-49 years old IMOCA 2020. 13
SINGLE-HANDED, NON-STOP, NON-ASSISTED NOVEMBER 2024 - FEBRUARY 2025 CIRCUMNAVIGATION OF THE WORLD +/- 70 days of racing for the winner NOV. 2024 VENDÉE GLOBE LES SABLES D’OLONNE CAPE OF GOOD HOPE CAPE LEEUWIN CAPE HORN
SYMBOLIC TRANSATLANTIC CROSSINGS 2021 & 2023 2022 TRANSAT JACQUES VABRE ROUTE DU RHUM Double-handed race Single-handed race LES SABLES D’OLONNE 2024 2024 THE TRANSAT CIC NEW YORK-VENDÉE Single-handed race Single-handed race IMOCA 2020. 15
SYMBOLIC TRANSATLANTIC CROSSINGS OCT. 2023 MAY 2024 TRANSAT JUNE 2024 JACQUES VABRE THE TRANSAT NEW YORK - VENDÉE CIC LA ROUTE DU RHUM LE HAVRE Saint Malo-Pointe-à-Pitre LES SABLES D’OLONNE BREST SAINT-MALO Single-handed race > November 2022 NEW YORK LES SABLES D’OLONNE TRANSAT JACQUES VABRE Le Havre-Brazil Double-handed race CHARLESTON > Autumn 2021 & Autumn 2023 OCT. 2022 ROUTE DU RHUM THE TRANSAT CIC DESTINATION Brest-Charleston (USA) GUADELOUPE Single-handed race > May 2024 POINTE-À-PITRE NEW YORK-VENDEE New York-Les Sables d’Olonne Single-handed race > June 2024 BRAZIL
AN EVER-EXPANDING EUROPEAN PROGRAM JUNE 2021 AUGUST 2021 & 2023 MAY 2022 THE OCEAN RACE EUROPE ROLEX FASTNET RACE BERMUDES 1000 Mixed crew Double-handed race Single-handed race JUNE 2022 SEPTEMBER VENDÉE-ARCTIQUE- ANNUALLY LES SABLES D’OLONNE DÉFI AZIMUT Single-handed race or crewed IMOCA 2020. 17
AN EVER-EXPANDING EUROPEAN PROGRAM ICELAND THE OCEAN RACE EUROPE Around Europe Bretagne-Cascaïs-Sud France- Genoa-Alicante Mixed crew > June 2021 JUNE 2022 VENDÉE-ARCTIQUE ROLEX FASTNET RACE LES SABLES D’OLONNE Cowes-Fastnet Rock-Cherbourg Double-handed race FASTNET > August 2021 and August 2023 COWES AUGUST 2021 ROLEX FASTNET BERMUDES 1000 RACE Douarnenez-Açores-Douarnenez Single-handed race CHERBOURG DOUARNENEZ JUNE 2021 > May 2022 MAY 2022 LORIENT THE OCEAN RACE LES SABLES EUROPE VENDÉE-ARCTIQUE-LES SABLES TROPHÉE GUYADER D’OLONNE Les Sables d’Olonne-Islande- &BERMUDES 1000 SOUTH OF Açores-Sables d’Olonne FRANCE GENOA Single-handed or crewed > June 2022 DÉFI AZIMUT Lorient Speed Runs – 48 hours race SEPT. 2021 Around Groix AÇORES CASCAÎS ALICANTE DÉFI AZIMUT > Annually, September LORIENT
THE OCEAN RACE EUROPE, A NEW RACE FOR JUNE 2021! New race created by the organizers WEST FRANCE of The Ocean Race to bring together THE OCEAN RACE EUROPE the IMOCA fleet in a crewed event IMOCA & VO65 30th May to 27th June, 4 weeks of racing SOUTH FRANCE GENOA (+ onboard reporter) in the spring following the Vendée Globe. LEG 1 From the west coast of France to Cascaïs The ideal format for partner hospitality and media! LEG 2 From Cascais to the South of France ALICANTE (Nice, Saint-Tropez, Toulon, Cannes) LEG 3 CASCAIS Rolex Giraglia (16th, 17th June) From Saint-Tropez to Genoa LEG 4 From Genoa to Alicante IMOCA 2020. 19
2 ROUND-THE-WORLD TOURS - 5 TRANSATLANTIC RACES 14 COUNTRIES VISITED JAN. - JUNE JULY - SEPT.* OCT. - DEC. Double-handed race Double-handed race Mixed crew 2021 Single-handed race Mixed crew solitaire 2022 tbc Double-handed race Double-handed race Mixed crew 2023 Single-handed race Single-handed race Single-handed race 2024 LES SABLES D’OLONNE * Annually: Défi Azimut September and Grand Prix Guyader May Single-handed race 2025 IMOCA 2020. 20
THE MOST UNIQUE FLEET IN THE WORLD 1/2 11TH HOUR - USA APIVA - FRA ARKEA PAPREC - FRA BANQUE POPULAIRE X - FRA BUREAU VALLÉE 2 - FRA CAMPAGNE DE FRANCE - FRA CHARAL - FRA COMPAGNIE DU LIT/LITIJI - FRA CORUM L’ÉPARGNE - FRA DMG MORI GLOBAL ONE - JPN GROUPE APICIL - FRA GROUPE SÉTIN - FRA HUGO BOSS - GBR INITIATIVES-CŒUR - FRA L’OCCITANE EN PROVENCE - FRA LA FABRIQUE - SUI LA MIE CÂLINE - ARTISANS ARTIPÔLE - FRA IMOCA 2020. 21
THE MOST UNIQUE FLEET IN THE WORLD 2/2 LINKEDOUT - FRA MACSF - FRA MAÎTRE COQ IV - FRA MEDALLIA - GBR MERCI - FRA NEWREST - ART & FENÊTRES - FRA OMIA, WATER FAMILY - FRA ONE PLANET, ONE OCEAN - FRA PRB - FRA PRYSMIAN GROUP - ITA PURE-BEST WESTERN® - FRA SEAEXPLORER - YC MONACO - MON STARK - FIN TIME FOR OCEANS - FRA TSE - 4 MYPLANET - FRA V AND B-MAYENNE - FRA YES WE CAM - FRA IMOCA 2020. 22
THE ELITE OF OCEAN RACING PROFESSIONAL ATHLETES SKIPPERS – MEN AND WOMEN INTERNATIONAL FIGURES BUSINESS LEADERS SOLIDARITY BETWEEN SPORTSMEN AND WOMEN IMOCA 2020. 23
THE ATP OF OFFSHORE RACING: IMOCA GLOBE SERIES RANKING 2018 - 2021 Each race has its own coefficient and each skipper accumulates points for the official championship ranking, resulting in an IMOCA Champion every 4 years. R A N K I N G A S O F 1 ST S E P T E M B E R 2 0 2 0 I M O C A 2 0 2 0 . 24
VALUES AND REPUTATION IMOCA 2020. 25
POSITIVE IMAGE AND UNIVERSAL VALUES S T U D Y F R O M T H E S P O N S O R I N G O B S E R VAT O R Y 2 0 1 5 A N D N I E L S E N S P O R T 2 0 1 8 PROXIMITY RESPECT ACCESSIBILITY SOLIDARITY HUMILITY COMMITMENT PERFORMANCE FREEDOM TECHNOLOGY AUTHENTICITY INNOVATION DIVERSITY IMOCA 2020. 26
DEDICATED TEAMS SEAEXPLORER APICIL GROUP YC DE MONACO Damien Seguin won 5 world titles and 2 gold medals during Along with the Albert II Foundation the Paralympic Games. and KUEHNE+NAGEL, skipper He is competing in the Vendée Globe Boris Herrmann is devoted alongside able-bodied people. to protecting the environment through science and education. IOC-UNESCO LINKEDOUT The IMOCA Class has partnered Committed to reintegration, Advens the with the Intergovernmental sponsor of Thomas Ruyant, has offered Oceanographic Commission of UNESCO the boat name and visibility to LinkedOut, to assist in the deployment of scientific the social network of those who no longer instruments during races. have one. IMOCA 2020. 27
LONG-LASTING PERFORMANCE Integration of alternative materials, Charter for the teams voted for non-structural parts and the events with WWF Standardised elements and limiting Fostering diversity the number of new parts built Energy autonomy around the world Life cycle analysis and carbon impact of boats IMOCA 2020. 28
ARE YOU FAMILIAR WITH THE VENDÉE GLOBE? NIELSEN 2017 STUDY Tour de France Roland Garros Coupe de France JO d’été Euro Ligue 1 Wimbledon Vendée Globe 87 % Six Nations IMOCA 2020. 29
SPECTATORS ON SITE Formule 1 The Ocean race Vendée Globe Route du Rhum Roland Garros Spectators in millions Formula E IMOCA 2020. 30
THE CHAMPIONSHIP COVERAGE IMOCA 2020. 31
1 GUARANTEED MEDIA IMPACT MORE THAN 1 BILLION EUROS OF MEDIA ACCUMULATED EVENT MEDIA IMPACT THE OCEAN RACE 650 M€ VENDÉE GLOBE 200 M€ ROUTE DU RHUM 90 M€ TRANSAT JACQUES VABRE 2 X 40 M€ THE TRANSAT CIC 25 M€ NEW YORK-VENDÉE-LES SABLES 15 M€ IMOCA 2020. 32
8 A HUGE POPULAR SUCCESS EIGHT MILLION VISITORS ACCUMULATED EVENT VISITORS THE OCEAN RACE 2,5 M VENDÉE GLOBE 2,25 M ROUTE DU RHUM 2,2 M TRANSAT JACQUES VABRE 2 X 480 K THE TRANSAT CIC 70 K NEW YORK-VENDÉE-LES SABLES 10 K IMOCA 2020. 33
2,3 CONNECTED FANS MORE THAN TWO MILLION FANS ACCUMULATED EVENT NETWORKS THE OCEAN RACE 1,5 M VENDÉE GLOBE 400 K ROUTE DU RHUM 190 K IMOCA GLOBE SERIES 111 K TRANSAT JACQUES VABRE 100 K THE TRANSAT CIC 15 K IMOCA 2020. 34
285 THE POWER OF IMAGE 285 MILLION VIEWS ACCUMULATED EVENT VIDEOS VIEWS THE OCEAN RACE 200 M VENDÉE GLOBE 70 M ROUTE DU RHUM 6M TRANSAT JACQUES VABRE 2X4M IMOCA GLOBE SERIES 2,5 M THE TRANSAT CIC 600 K IMOCA 2020. 35
GUESTS AND INFLUENCE EVENT GUESTS THE OCEAN RACE 94 k ROUTE DU RHUM 10 k TRANSAT JACQUES VABRE 700 G U E S T S A B O A R D V A N D B - M AY E N N E D U R I N G T H E D E F I A Z I M U T 2 0 2 0 C H A L L E N G E . T H E FA M O U S S N O W B O A D E R T R AV I S R I C E U P D O N G F E N G ’ S M A S T AT T H E C A R D I F F S T O P O V E R I N 2 0 1 8 . IMOCA 2020. 36
ADVANCED TECHNOLOGY SECTOR AN EXAMPLE: THE ECONOMIC BENEFITS IN THE BRETON OFFSHORE RACING SECTOR Synthesis of the 2020 Study - Bretagne Development Innovation - 201 teams and sports projects representing an operational budget of €58M. - 210 industries, businesses and services generating revenues of €83 million in 2019 (+16%) - 1,300 direct jobs - Development levers: 10% of R&D turnover 50% export their products and know-how 27% are committed to an eco-design approach Companies are also positioned in other industries which include large yacht design, naval industry, professional fishing, maritime transport, defence, aeronautics and space, automotive and marine energies. IMOCA 2020. 37
UNLEASH THE POTENTIAL IMOCA 2020. 38
BECOME A PARTNER IMOCA GLOBE SERIES TITLE PARTNER IMOCA GLOBE SERIES CO-TITLE PARTNER LES SABLES D’OLONNE LA NEW YORK – VENDÉE CO-TITLE PARTNER VENDÉE ARCTIQUE LSD TITLE PARTNER DÉFI AZIMUT IMOCA 2020. 39
1 IMAGE - LABEL - RIGHTS IMOCA 2020. 40
JOIN THE CHAMPIONSHIP LABEL & LOGO GLOBE SERIES GLOBE SERIES TITLE PARTNER “YOUR BRAND GLOBE SERIES” RIGHT TO USE THE GLOBE SERIES LOGO YOUR LOGO IMOCA 2020. 41
BECOME A TITLE PARTNER OF 6 RACES LABELS OF OTHER RACES INCLUDED IN THE OFFER 2022 - CO-TITLE PARTNER Vendée-Arctique-Les Sables d’Olonne 2024 - CO-TITLE PARTNER LES SABLES D’OLONNE New York-Vendée-Les Sables d’Olonne EACH YEAR - TITLE PARTNER Défi Azimut IMOCA 2020. 42
A GLOBAL COMMUNICATION TOOL YOUR BRAND BENEFITS FROM A COMPLETE PLATFORM OVER A 4-YEAR PERIOD. COMMUNICATION MEDIA Photos, video, print and digital COMMUNICATION TERRITORY World MEDIA IMPACT STUDIES Globe Series media coverage study Media valuation study dedicated to your brand SECTOR EXCLUSIVITY Exclusivity guaranteed in the offer IMOCA 2020. 43
2 BOAT VISIBILITY IMOCA 2020. 44
VISIBILITY OF YOUR BRAND ENJOY VISIBILITY ACROSS THE ENTIRE FLEET MAINSAIL Visibility on the mainsail of all IMOCA boats (Excluding The Ocean Race) DODGERS Visibility on 50% of the dodgers on each boat All IMOCA races (Excluding The Ocean Race) PORT FLAG A flag in the port on all boats (Except The Ocean Race) IMOCA 2020. 45
VISIBILITY SIMULATION VISIBILITY SIMULATION MAINSAIL AND DODGERS MAINSAIL IMOCA 2020. 46
VISIBILITY SIMULATION VISIBILITY SIMULATION DODGERS FLAGS IMOCA 2020. 47
3 TEXTILE VISIBILITY IMOCA 2020. 48
VISIBILITY ON ALL SKIPPERS’ OUTFITS SKIPPERS VISIBILITY Sleeve visibility on all IMOCA Class skippers (monochrome) - (Except The Ocean Race) STAFF VISIBILITY Sleeve visibility on all IMOCA staff members Textile visibility of the race organisers New York-Vendée-Les Sables d’Olonne, Vendée-Arctique-Les Sables d’Olonne and Défi Azimut IMOCA 2020. 49
4 ON SITE VISIBILITY IMOCA 2020. 50
BENEFIT FROM ON SITE VISIBILITY DURING EACH RACE ON SITE VISIBILITY 40% share of the New York-Vendée-Les Sables d’Olonne, Vendée-Arctique-Les Sables d’Olonne DEDICATED VISIBILITY SPACES Visibility event support Key areas of the race villages (VIP (Flags, banners, kakemonos...) area, press area, public areas...) Visibility institutional support Signage at both the departure (backdrops, photocall...) and arrival villages (directional signs, large screens...) IMOCA 2020. 51
BÉNÉFICIEZ D’UN ESPACE À VOS COULEURS SUR CHACUN COURSE DEPARTURE / ARRIVAL VISIBILITY Entertainment and reception area in the colours of the Globe Series at each race Public animation space (25m²) at all races (9m² for the Vendée Globe): - Sampling - Highlighting your products - Animation - Etc... IMOCA 2020. 52
5 PRINT AND DIGITAL VISIBILITY IMOCA 2020. 53
RECURRING VISIBILITY ON OFFICIAL COMMUNICATION MEDIA CHAMPIONSHIP LOGO PRESENCE - Communication materials produced by Globe Series and the races (visuals, kakemonos...) - Globe Series press releases and press kits - Poster of the official Globe Series photo PRINT SUPPORTS - Advertising page in the official program: ½ page for the Vendée Globe 1 Full page for other races 1 - Editorials via the Globe Series press partners IMOCA 2020. 54
BENEFIT FROM THE ENTIRE DIGITAL PACKAGE WEBSITE - Championship logo on the home page from the Globe Series website - Logo and link to your website in the partners’ section from the Globe Series website - Advertising banners on the Globe Series website - Content partnership on the Globe Series website SOCIAL NETWORKS - Dissemination of dedicated promotional offers on the Globe Series social networks - Dedicated publications on social networks of the Globe Series - Shares and retweets of your publications on Globe Series social networks - Creation of a hashtag dedicated to the championship IMOCA 2020. 55
6 SPECIAL OPERATIONS IMOCA 2020. 56
EXPERIENCES MONEY CAN’T BUY Guided tour of an IMOCA boat An intervention day by an IMOCA Globe Series world champion 10 days of sailing in an IMOCA per year for 5 people Onboard departure or / and arrival for all races Partner evening invitations for all the races Follow the prologues and/or postlogues IMOCA 2020. 57
HOSPITALITY AT THE HEART OF EACH RACE HOSPITALITY AREA 10 invitations at the start of each race Possibility of privatizing the IMOCA Globe Series partner area 10 VIP passes to the pontoons at the start of the Vendée Globe ACCREDITATIONS 10 VIP accreditations for every race 10 pontoon passes for departure weekends IMOCA 2020. 58
HOSPITALITY AT THE HEART OF EACH RACE INVITATIONS 10 Invitations for: Globe Series press conferences and other races The Globe Series awards ceremony and other races The closing evening of the other championship races PUBLIC RELATIONS Speaking at Globe Series and New York-Vendée- Les Sables d´Olonne press conferences Globe Series trophy presentation by a manager of your company IMOCA 2020. 59
MERCHANDISING PRODUCT BRANDING in the colours of the championship 10% DISCOUNT on the purchase of derivatives of the other championship races IMOCA 2020. 60
PARTNERS OFFICIAL COMMUNICATION PARTNERS OFFICIAL PARTNERS OFFICIAL SUPPLIERS ORGANIZATIONS Global Climate Action IMOCA 2020. 61
CLASSE IMOCA 17 RUE HENRI BOCQUILLON 75015 PARIS - FRANCE — ANTOINE MERMOD © PHOTOGRAPHIES ALEXIA BARRIER - JAMES BLAKE ANTOINE.MERMOD@IMOCA.ORG PIERRE BOURAS - ALEXIS COURCOUX +33 (0)6 62 49 78 08 VINCENT CURUTCHET - THOMAS DEREGNIEAUX FRANÇOIS DOURLEN - MARTIN KERUZORÉ — TITOUAN LAMAZOU - GAUTHIER LE BEC JÉRÉMIE LECAUDEY - ARMEL LE CLÉAC’H ANTOINE ROBIN JEAN-MARIE LIOT - MARK LLOYD AROBIN@C-TOGETHER.COM TEAM MALIZIA - THIERRY MARTINEZ YA N N R I O U - A M O R Y R O S S - A I N H O A S A N C H E Z + 33 (0) 6 60 48 49 55 E L O I S T I C H E L B A U T - F R A N Ç O I S VA N M A L L E G H E M
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