GLOBE SERIES 2021 2025 - Imoca

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GLOBE SERIES 2021 2025 - Imoca
GLOBE
SERIES
2021 - 2025
GLOBE SERIES 2021 2025 - Imoca
GLOBE SERIES 2021 2025 - Imoca
IMOCA, THE
                                                                                                                        1
                                         PIONEER CLASS

                                         The ‘Open 60’ monohulls (18.28m) first
                                         appeared in the 1980s during the BOC
                                         Challenge (a single-handed round-
                                         the-world race with stopovers); they were            CREATED IN 1991,
                                         then chosen for the first Vendée Globe        THE INTERNATIONAL MONOHULL
                                         in 1989.
                                                                                          OPEN CLASS ASSOCIATION
                                         It was soon after that that                  HAS BEEN RECOGNIZED SINCE 1998
                                         Christophe Auguin, Isabelle Autissier,       BY WORLD SAILING (INTERNATIONAL
                                         Alain Gautier and Jean-Luc Van Den Heede
                                         decided to create the IMOCA Class, uniting        SAILING FEDERATION).
                                         the skippers and standardising the safety
                                         rules regarding the boats.

                T I T O U A N L A M A Z O U, W I N N E R
                OF THE FIRST VENDÉE GLOBE.

IMOCA 2020. 3
GLOBE SERIES 2021 2025 - Imoca
2
THE HUMAN
ADVENTURE

A SAILOR, EVEN WHEN ALONE, IS NEVER ALONE.

Offshore racers carry our dreams, share their
experiences, set an example and experience
universal emotions.

Thirty years and 8 editions later, 88 skippers
have completed the Vendée Globe.

In 2019, 889 climbers reached the summit
of Everest.

                                                           ARMEL LE CLÉAC’H, CAP HORN,
                                                 IN THE LEAD OF THE VENDÉE GLOBE 2016.   IMOCA 2020. 4
GLOBE SERIES 2021 2025 - Imoca
3
30 YEARS
OF TECHNOLOGICAL
INNOVATION
IMOCAS ARE THE FASTEST AND MOST SPECTACULAR
OCEAN-GOING MONOHULLS IN THE WORLD.

They are characterised by wide and powerful hulls, canting keels and foils.

THE AMBITION: FLYING AROUND THE WORLD
Records to beat:
74 days - Armel Le Cléac’h (Banque Populaire VIII) Vendée Globe 2016
596 miles (1103km) over 24 hours - crew of Torben Graël (Ericsson 4)
Volvo Ocean Race 2008
                                                                              L I N K E D O U T,
                                                                              T H O M A S R U YA N T D U R I N G
                                                                              THE DÉFI AZIMUT 2020.                IMOCA 2020. 5
GLOBE SERIES 2021 2025 - Imoca
4
SAILING
WITH A CAUSE

The skippers and their associated partners are motivated to represent
the great challenges which face our society.

SCIENCE AND OCEAN PROTECTION

EQUALITY AND DIVERSITY

EDUCATION AND COMMUNICATION

                                                                    S A M A N T H A D AV I E S , S K I P P E R
                                                                  I N I TAT I V E S - C Œ U R , S U P P O R T S
                                                                      T H E A S S O C I AT I O N M E C E N AT
                                                                               CHIRURGIE CARIAQUE                 IMOCA 2020. 6
GLOBE SERIES 2021 2025 - Imoca
5
360° CUSTOM-MADE
ACTIVATION

THE IMOCA GLOBE SERIES CHAMPIONSHIP
OFFERS A 4-YEAR VENTURE
AND A UNIFYING PROJECT

      NAMING                EXPERIENCE   VILLAGES
       MEDIA                 INFLUENCE   INTERNAL
   BRAND CONTENT             INCENTIVE      B2B

                                                VICTORY FOR THE CHINESE
                                                  DONGFENG RACING TEAM,
                                         T H E V O LV O O C E A N R A C E 2 0 1 7-1 8   IMOCA 2020. 7
GLOBE SERIES 2021 2025 - Imoca
THE IMOCA GLOBE SERIES
OCEAN RACING CHAMPIONSHIP

                     IMOCA 2020. 8
GLOBE SERIES 2021 2025 - Imoca
4 YEARS
OF EVENTS
GATHERING THE WORLD’S BEST SKIPPERS
AND THE MOST PRESTIGIOUS RACES

18 RACES WITH TWO WORLD TOURS

VENDÉE GLOBE

THE OCEAN RACE

100,000 miles travelled equivalent to 4.5 circumferences of the Earth.

Each year a new leader and an IMOCA Champion is announced in March 2025.
                                                         J É R É M I E B E Y O U, S K I P P E R C H A R A L ,
                                                         WINNER OF THE VENDÉE-ARCTIQUE
                                                                     LES SABLES D’OLONNE 2020                   IMOCA 2020. 9
GLOBE SERIES 2021 2025 - Imoca
THE OCEAN RACE   VENDÉE GLOBE
       2022-23   2024-25
                                IMOCA 2020. 10
THE OCEAN RACE,
                               A CREWED ROUND-THE-WORLD COMPETITION WITH STOPOVERS

                               Born out of the Withbread in 1973, the circumnavigation of the world
                               with stopovers, is the reference in offshore crewed racing.

                   ALICANTE    A 9-month extreme challenge
                               around the world                                      AN INTERNATIONAL AUDIENCE
                 CABO VERDE
                 CAPE TOWN                                                           2.5 MILLION
                               9 stages with stopovers on 5 continents
                  SHENZHEN                                                           Visitors at every port of call
                  AUCKLAND     For the first time, the IMOCAs
                      ITAJAÍ   will be at the start of the race                      €650 MILLION
                   NEWPORT
                                                                                     Media promotion
                    AARHUS     Mixed crew + one onboard reporter
                                                                                     1.5 MILLION
                  THE HAGUE                                                          Fans on social media
                               Ambitious and established
                     GENOA
                               Sustainable Development Program
                                                                                     94,000
                               Incomparable marketing,                               VIP guests welcomed
                               digital and media power                               during the last edition

IMOCA 2020. 11
CREWED ROUND-THE-WORLD COMPETITION                        OCTOBER 2022 - JUNE 2023
            WITH STOPOVERS                                            9 months of racing

                                           AARHUS

                                                          OCT. 2022
                                           THE HAGUE      THE OCEAN RACE
                                              GENOA
NEWPORT                                       JUNE 2023
                              ALICANTE
                               OCT. 2022

                                                                                            SHENZEN

                             CABO VERDE

                                                CAPE TOWN
             ITAJAÍ

                                                CAPE                                         CAPE LEEUWIN
                                                OF GOOD HOPE                                                AUCKLAND

          CAPE HORN
VENDÉE GLOBE,
                 SINGLE-HANDED, NON-STOP, NON-ASSISTED CIRCUMNAVIGATION OF THE WORLD

                 Since its first edition in 1989, the famous   THE SUCCESS OF BANQUE
                 single-handed round-the-world race            POPULAIRE, WINNER IN 2016-17
                 has exceeded the status of any sporting
                 event.                                         €55 MILLION
                                                               Financial value of the media impact
                 This unique human adventure holds             (advertising purchase equivalent)
                 a special place in the hearts of the
                 public, allowing them to marvel at            26,500
                 the remarkable feats of the greatest          Number of media stories
                 sailors.
                                                               82,800
                 In 2020, the participation record was         Brand and skipper quotes
                 beaten with 33 skippers at the start,
                 including 6 women and 8 different             88 MILLION
                 nationalities.                                Publications seen on
                                                               @VoileBanquePopulaire

                                                                11 MILLION
                                                               reached, target audience
                                                               between 25-49 years old

IMOCA 2020. 13
SINGLE-HANDED, NON-STOP, NON-ASSISTED                NOVEMBER 2024 - FEBRUARY 2025
CIRCUMNAVIGATION OF THE WORLD                        +/- 70 days of racing for the winner

                                         NOV. 2024
                                         VENDÉE GLOBE
                            LES SABLES
                            D’OLONNE

                               CAPE OF GOOD HOPE
                                                                                 CAPE LEEUWIN

CAPE HORN
SYMBOLIC TRANSATLANTIC
                        CROSSINGS

     2021 & 2023                                           2022
TRANSAT JACQUES VABRE                                ROUTE DU RHUM
  Double-handed race                                Single-handed race

                                                                          LES SABLES D’OLONNE

                                      2024                                      2024
                                THE TRANSAT CIC                          NEW YORK-VENDÉE
                               Single-handed race                        Single-handed race
                                                                                      IMOCA 2020. 15
SYMBOLIC TRANSATLANTIC
                          CROSSINGS

                                                                                   OCT. 2023
                                               MAY 2024                            TRANSAT
JUNE 2024                                                                          JACQUES VABRE
                                               THE TRANSAT
NEW YORK - VENDÉE                              CIC                                                 LA ROUTE DU RHUM
                                                                      LE HAVRE                     Saint Malo-Pointe-à-Pitre
LES SABLES D’OLONNE                                       BREST       SAINT-MALO                   Single-handed race
                                                                                                   > November 2022
               NEW YORK                                            LES SABLES
                                                                   D’OLONNE                        TRANSAT JACQUES VABRE
                                                                                                   Le Havre-Brazil
                                                                                                   Double-handed race
                      CHARLESTON                                                                   > Autumn 2021 & Autumn 2023
                                                                  OCT. 2022
                                                                  ROUTE DU RHUM                    THE TRANSAT CIC
                                                                  DESTINATION                      Brest-Charleston (USA)
                                                                  GUADELOUPE                       Single-handed race
                                                                                                   > May 2024

                              POINTE-À-PITRE                                                       NEW YORK-VENDEE
                                                                                                   New York-Les Sables d’Olonne
                                                                                                   Single-handed race
                                                                                                   > June 2024

                                    BRAZIL
AN EVER-EXPANDING
                        EUROPEAN PROGRAM

      JUNE 2021               AUGUST 2021 & 2023          MAY 2022
THE OCEAN RACE EUROPE         ROLEX FASTNET RACE      BERMUDES 1000
      Mixed crew               Double-handed race    Single-handed race

                                                         JUNE 2022        SEPTEMBER
                                                     VENDÉE-ARCTIQUE-      ANNUALLY
                                                    LES SABLES D’OLONNE   DÉFI AZIMUT
                                                     Single-handed race
                                                          or crewed               IMOCA 2020. 17
AN EVER-EXPANDING
                             EUROPEAN PROGRAM

                                  ICELAND

                                                                                                      THE OCEAN RACE EUROPE
                                                                                                      Around Europe
                                                                                                      Bretagne-Cascaïs-Sud France-
                                                                                                      Genoa-Alicante
                                                                                                      Mixed crew
                                                                                                      > June 2021
           JUNE 2022
   VENDÉE-ARCTIQUE                                                                                    ROLEX FASTNET RACE
LES SABLES D’OLONNE                                                                                   Cowes-Fastnet Rock-Cherbourg
                                                                                                      Double-handed race
                                             FASTNET
                                                                                                      > August 2021 and August 2023
                                                             COWES
                                                                                 AUGUST 2021
                                                                                 ROLEX FASTNET
                                                                                                      BERMUDES 1000
                                                                                 RACE                 Douarnenez-Açores-Douarnenez
                                                                                                      Single-handed race
                                                                CHERBOURG
                                                          DOUARNENEZ              JUNE 2021           > May 2022
                                  MAY 2022
                                                             LORIENT              THE OCEAN RACE
                                                                    LES SABLES    EUROPE              VENDÉE-ARCTIQUE-LES SABLES
                          TROPHÉE GUYADER                           D’OLONNE
                                                                                                      Les Sables d’Olonne-Islande-
                           &BERMUDES 1000                                        SOUTH OF             Açores-Sables d’Olonne
                                                                                  FRANCE      GENOA   Single-handed or crewed
                                                                                                      > June 2022

                                                                                                      DÉFI AZIMUT
                                                                                                      Lorient
                                                                                                      Speed Runs – 48 hours race
                              SEPT. 2021                                                              Around Groix
                 AÇORES                        CASCAÎS   ALICANTE
                            DÉFI AZIMUT                                                               > Annually, September
                                LORIENT
THE OCEAN RACE
                                   EUROPE,
                                                                              A NEW RACE FOR JUNE 2021!

                                   New race created by the organizers
    WEST FRANCE                    of The Ocean Race to bring together                THE OCEAN RACE EUROPE
                                   the IMOCA fleet in a crewed event                  IMOCA & VO65
                                                                                      30th May to 27th June, 4 weeks of racing

                  SOUTH FRANCE          GENOA
                                   (+ onboard reporter) in the spring
                                   following the Vendée Globe.                        LEG 1
                                                                                      From the west coast of France to Cascaïs
                                   The ideal format for partner hospitality
                                   and media!                                          LEG 2
                                                                                      From Cascais to the South of France
            ALICANTE                                                                  (Nice, Saint-Tropez, Toulon, Cannes)

                                                                                      LEG 3
CASCAIS                                                                               Rolex Giraglia (16th, 17th June)
                                                                                      From Saint-Tropez to Genoa

                                                                                      LEG 4
                                                                                      From Genoa to Alicante
                  IMOCA 2020. 19
2 ROUND-THE-WORLD TOURS - 5 TRANSATLANTIC RACES
       14 COUNTRIES VISITED

               JAN. - JUNE                            JULY - SEPT.*                                                    OCT. - DEC.

                                                                                      Double-handed race

                                                                                                                                           Double-handed race
                             Mixed crew
2021

                             Single-handed race

                                                                                                                                           Mixed crew
                                                                                                           solitaire
2022

                                                                                      tbc
                                                                                      Double-handed race

                                                                                                                                           Double-handed race
                             Mixed crew
2023

                             Single-handed race

                                                                                      Single-handed race

                                                                                                                                           Single-handed race
2024                                                   LES SABLES D’OLONNE

                                                  * Annually: Défi Azimut September
                                                     and Grand Prix Guyader May
                             Single-handed race

2025
                                                                                                                                     IMOCA 2020. 20
THE MOST UNIQUE FLEET IN THE WORLD
                                                                                                                                                            1/2

11TH HOUR - USA              APIVA - FRA              ARKEA PAPREC - FRA           BANQUE POPULAIRE X - FRA       BUREAU VALLÉE 2 - FRA           CAMPAGNE DE FRANCE - FRA

CHARAL - FRA       COMPAGNIE DU LIT/LITIJI - FRA      CORUM L’ÉPARGNE - FRA       DMG MORI GLOBAL ONE - JPN           GROUPE APICIL - FRA               GROUPE SÉTIN - FRA

 HUGO BOSS - GBR         INITIATIVES-CŒUR - FRA    L’OCCITANE EN PROVENCE - FRA        LA FABRIQUE - SUI      LA MIE CÂLINE - ARTISANS ARTIPÔLE - FRA       IMOCA 2020. 21
THE MOST UNIQUE FLEET IN THE WORLD
                                                                                                                                                    2/2

LINKEDOUT - FRA                    MACSF - FRA               MAÎTRE COQ IV - FRA     MEDALLIA - GBR               MERCI - FRA          NEWREST - ART & FENÊTRES - FRA

OMIA, WATER FAMILY - FRA   ONE PLANET, ONE OCEAN - FRA              PRB - FRA      PRYSMIAN GROUP - ITA     PURE-BEST WESTERN® - FRA    SEAEXPLORER - YC MONACO - MON

        STARK - FIN            TIME FOR OCEANS - FRA     TSE - 4 MYPLANET - FRA     V AND B-MAYENNE - FRA         YES WE CAM - FRA                  IMOCA 2020. 22
THE ELITE
OF OCEAN
RACING

PROFESSIONAL ATHLETES

SKIPPERS – MEN AND WOMEN

INTERNATIONAL FIGURES

BUSINESS LEADERS

SOLIDARITY BETWEEN SPORTSMEN AND WOMEN

                                   IMOCA 2020. 23
THE ATP OF OFFSHORE RACING: IMOCA GLOBE SERIES RANKING 2018 - 2021
Each race has its own coefficient and each skipper accumulates points for the official championship ranking, resulting in an IMOCA Champion every 4 years.

                                                                     R A N K I N G A S O F 1 ST S E P T E M B E R 2 0 2 0

I M O C A 2 0 2 0 . 24
VALUES
AND REPUTATION

         IMOCA 2020. 25
POSITIVE IMAGE
              AND UNIVERSAL VALUES   S T U D Y F R O M T H E S P O N S O R I N G O B S E R VAT O R Y 2 0 1 5 A N D N I E L S E N S P O R T 2 0 1 8

                      PROXIMITY                                                                                                         RESPECT
                    ACCESSIBILITY                                                                                                   SOLIDARITY
                       HUMILITY                                                                                                  COMMITMENT

PERFORMANCE                                          FREEDOM
TECHNOLOGY                                  AUTHENTICITY
 INNOVATION                                        DIVERSITY

                                                                                                                                                     IMOCA 2020. 26
DEDICATED TEAMS

                                                  SEAEXPLORER                                                                          APICIL GROUP
                                                  YC DE MONACO                                                                      Damien Seguin won 5 world titles
                                                                                                                                         and 2 gold medals during
                                                Along with the Albert II Foundation
                                                                                                                                          the Paralympic Games.
                                                   and KUEHNE+NAGEL, skipper
                                                                                                                                   He is competing in the Vendée Globe
                                                    Boris Herrmann is devoted
                                                                                                                                      alongside able-bodied people.
                                                  to protecting the environment
                                                 through science and education.

       IOC-UNESCO                                                                              LINKEDOUT
    The IMOCA Class has partnered                                                      Committed to reintegration, Advens the
      with the Intergovernmental                                                       sponsor of Thomas Ruyant, has offered
Oceanographic Commission of UNESCO                                                    the boat name and visibility to LinkedOut,
to assist in the deployment of scientific                                             the social network of those who no longer
       instruments during races.                                                                      have one.

                                                                                                                                                         IMOCA 2020. 27
LONG-LASTING
PERFORMANCE

Integration of alternative materials,   Charter for the teams
voted for non-structural parts          and the events with WWF

Standardised elements and limiting      Fostering diversity
the number of new parts built
                                        Energy autonomy around the world
Life cycle analysis and carbon impact
of boats

                                                                           IMOCA 2020. 28
ARE YOU FAMILIAR
                 WITH THE VENDÉE
                 GLOBE?
                 NIELSEN 2017 STUDY

                          Tour de France

                           Roland Garros

                         Coupe de France

                                 JO d’été

                                    Euro

                                  Ligue 1

                              Wimbledon

                           Vendée Globe     87 %

                              Six Nations

IMOCA 2020. 29
SPECTATORS
                 ON SITE

                         Formule 1

                    The Ocean race

                     Vendée Globe

                    Route du Rhum

                     Roland Garros

                                     Spectators in millions
                        Formula E

IMOCA 2020. 30
THE CHAMPIONSHIP
       COVERAGE

           IMOCA 2020. 31
1
    GUARANTEED
    MEDIA IMPACT
    MORE THAN 1 BILLION EUROS OF MEDIA ACCUMULATED

    EVENT                         MEDIA IMPACT

    THE OCEAN RACE                650 M€
    VENDÉE GLOBE                  200 M€
    ROUTE DU RHUM                 90 M€
    TRANSAT JACQUES VABRE         2 X 40 M€
    THE TRANSAT CIC               25 M€
    NEW YORK-VENDÉE-LES SABLES    15 M€

                                                     IMOCA 2020. 32
8
    A HUGE
    POPULAR SUCCESS
    EIGHT MILLION VISITORS ACCUMULATED

    EVENT                         VISITORS

    THE OCEAN RACE                2,5 M
    VENDÉE GLOBE                  2,25 M
    ROUTE DU RHUM                 2,2 M
    TRANSAT JACQUES VABRE         2 X 480 K
    THE TRANSAT CIC               70 K
    NEW YORK-VENDÉE-LES SABLES    10 K

                                              IMOCA 2020. 33
2,3   CONNECTED
      FANS
      MORE THAN TWO MILLION FANS ACCUMULATED

      EVENT                        NETWORKS

      THE OCEAN RACE               1,5 M
      VENDÉE GLOBE                 400 K
      ROUTE DU RHUM                190 K
      IMOCA GLOBE SERIES           111 K
      TRANSAT JACQUES VABRE        100 K
      THE TRANSAT CIC              15 K

                                               IMOCA 2020. 34
285   THE POWER
      OF IMAGE
      285 MILLION VIEWS ACCUMULATED

      EVENT                           VIDEOS VIEWS

      THE OCEAN RACE                  200 M
      VENDÉE GLOBE                    70 M
      ROUTE DU RHUM                   6M
      TRANSAT JACQUES VABRE           2X4M
      IMOCA GLOBE SERIES              2,5 M
      THE TRANSAT CIC                 600 K

                                                     IMOCA 2020. 35
GUESTS
                                                                                                    AND INFLUENCE

                                                                                                    EVENT                   GUESTS

                                                                                                    THE OCEAN RACE          94 k
                                                                                                    ROUTE DU RHUM           10 k
                                                                                                    TRANSAT JACQUES VABRE   700

G U E S T S A B O A R D V A N D B - M AY E N N E D U R I N G T H E D E F I A Z I M U T 2 0 2 0 C H A L L E N G E .

T H E FA M O U S S N O W B O A D E R T R AV I S R I C E U P D O N G F E N G ’ S M A S T
AT T H E C A R D I F F S T O P O V E R I N 2 0 1 8 .                                                                                 IMOCA 2020. 36
ADVANCED
                 TECHNOLOGY
                 SECTOR

                 AN EXAMPLE: THE ECONOMIC BENEFITS
                 IN THE BRETON OFFSHORE RACING SECTOR
                 Synthesis of the 2020 Study - Bretagne Development Innovation

                 - 201 teams and sports projects representing
                    an operational budget of €58M.
                 - 210 industries, businesses and services
                    generating revenues of €83 million in 2019 (+16%)
                 - 1,300 direct jobs
                 - Development levers:
                    10% of R&D turnover
                    50% export their products and know-how
                    27% are committed to an eco-design approach

                  Companies are also positioned in other industries which include large
                  yacht design, naval industry, professional fishing, maritime transport,
                  defence, aeronautics and space, automotive and marine energies.

IMOCA 2020. 37
UNLEASH
THE POTENTIAL

       IMOCA 2020. 38
BECOME
A PARTNER
IMOCA GLOBE SERIES

TITLE PARTNER
IMOCA GLOBE SERIES

CO-TITLE PARTNER       LES SABLES D’OLONNE

LA NEW YORK – VENDÉE

CO-TITLE PARTNER
VENDÉE ARCTIQUE LSD

TITLE PARTNER
DÉFI AZIMUT

                                             IMOCA 2020. 39
1
IMAGE - LABEL - RIGHTS

              IMOCA 2020. 40
JOIN THE
                 CHAMPIONSHIP
                 LABEL & LOGO GLOBE SERIES

                 GLOBE SERIES TITLE PARTNER

                 “YOUR BRAND GLOBE SERIES”

                 RIGHT TO USE THE GLOBE SERIES LOGO

                       YOUR LOGO

IMOCA 2020. 41
BECOME A TITLE
                 PARTNER OF 6 RACES
                 LABELS OF OTHER RACES INCLUDED IN THE OFFER

                 2022 - CO-TITLE PARTNER
                 Vendée-Arctique-Les Sables d’Olonne

                 2024 - CO-TITLE PARTNER               LES SABLES D’OLONNE

                 New York-Vendée-Les Sables d’Olonne

                 EACH YEAR - TITLE PARTNER
                 Défi Azimut

IMOCA 2020. 42
A GLOBAL
                 COMMUNICATION
                 TOOL
                 YOUR BRAND BENEFITS FROM A COMPLETE PLATFORM
                 OVER A 4-YEAR PERIOD.

                 COMMUNICATION MEDIA
                 Photos, video, print and digital

                 COMMUNICATION TERRITORY
                 World

                 MEDIA IMPACT STUDIES
                 Globe Series media coverage study
                 Media valuation study dedicated to your brand

                 SECTOR EXCLUSIVITY
                 Exclusivity guaranteed in the offer

IMOCA 2020. 43
2
BOAT VISIBILITY

      IMOCA 2020. 44
VISIBILITY
                 OF YOUR BRAND
                 ENJOY VISIBILITY ACROSS THE ENTIRE FLEET

                 MAINSAIL
                 Visibility on the mainsail of all IMOCA boats (Excluding The Ocean Race)

                 DODGERS
                 Visibility on 50% of the dodgers on each boat
                 All IMOCA races (Excluding The Ocean Race)

                 PORT FLAG
                 A flag in the port on all boats (Except The Ocean Race)

IMOCA 2020. 45
VISIBILITY SIMULATION   VISIBILITY SIMULATION
MAINSAIL AND DODGERS    MAINSAIL

                                                IMOCA 2020. 46
VISIBILITY SIMULATION   VISIBILITY SIMULATION
DODGERS                 FLAGS

                                                IMOCA 2020. 47
3
TEXTILE VISIBILITY

         IMOCA 2020. 48
VISIBILITY ON ALL
SKIPPERS’ OUTFITS

                                             SKIPPERS VISIBILITY

                                          Sleeve visibility on all IMOCA
                                         Class skippers (monochrome) -
                                                (Except The Ocean Race)

           STAFF VISIBILITY

             Sleeve visibility
       on all IMOCA staff members

       Textile visibility of the race
                organisers
  New York-Vendée-Les Sables d’Olonne,
  Vendée-Arctique-Les Sables d’Olonne
             and Défi Azimut
                                                                           IMOCA 2020. 49
4
ON SITE VISIBILITY

         IMOCA 2020. 50
BENEFIT FROM ON SITE VISIBILITY
DURING EACH RACE

                                                     ON SITE VISIBILITY

                                                      40% share of the
                                             New York-Vendée-Les Sables d’Olonne,
                                             Vendée-Arctique-Les Sables d’Olonne

     DEDICATED VISIBILITY SPACES
                                                                                        Visibility event support
    Key areas of the race villages (VIP                                             (Flags, banners, kakemonos...)
     area, press area, public areas...)
                                                                                    Visibility institutional support
     Signage at both the departure                                                    (backdrops, photocall...)
  and arrival villages (directional signs,
             large screens...)

                                                                                                        IMOCA 2020. 51
BÉNÉFICIEZ D’UN ESPACE
À VOS COULEURS SUR CHACUN COURSE

                                    DEPARTURE / ARRIVAL VISIBILITY

                                    Entertainment and reception area
                                     in the colours of the Globe Series
                                                at each race

    Public animation space (25m²)
              at all races
      (9m² for the Vendée Globe):
               - Sampling
     - Highlighting your products
              - Animation
                  - Etc...

                                                                          IMOCA 2020. 52
5
PRINT AND DIGITAL
        VISIBILITY
         IMOCA 2020. 53
RECURRING
                 VISIBILITY
                 ON OFFICIAL COMMUNICATION MEDIA

                 CHAMPIONSHIP LOGO PRESENCE
                 - Communication materials produced by Globe Series
                 and the races (visuals, kakemonos...)
                 - Globe Series press releases and press kits
                 - Poster of the official Globe Series photo

                 PRINT SUPPORTS
                 - Advertising page in the official program:
                    ½ page for the Vendée Globe
                    1 Full page for other races
      1
                 - Editorials via the Globe Series press partners

IMOCA 2020. 54
BENEFIT
FROM THE ENTIRE DIGITAL PACKAGE

                                  WEBSITE
                                  - Championship logo on the home page
                                     from the Globe Series website
                                  - Logo and link to your website in the partners’
                                     section from the Globe Series website
                                  - Advertising banners on the Globe Series website
                                  - Content partnership on the Globe Series website

                                  SOCIAL NETWORKS
                                  - Dissemination of dedicated promotional offers
                                     on the Globe Series social networks
                                  - Dedicated publications on social networks
                                     of the Globe Series
                                  - Shares and retweets of your publications
                                     on Globe Series social networks
                                  - Creation of a hashtag dedicated
                                     to the championship

                                                                                   IMOCA 2020. 55
6
SPECIAL OPERATIONS

          IMOCA 2020. 56
EXPERIENCES
                                  MONEY CAN’T BUY

                                                                         Guided tour of an IMOCA boat
An intervention day by an IMOCA
 Globe Series world champion                                             10 days of sailing in an IMOCA
                                                                             per year for 5 people

                                    Onboard departure or / and arrival
                                              for all races                                               Partner evening invitations
                                                                                                               for all the races
                                          Follow the prologues
                                           and/or postlogues

                                                                                                                          IMOCA 2020. 57
HOSPITALITY AT
THE HEART OF
EACH RACE
                 HOSPITALITY AREA

                 10 invitations at the start of each race

                 Possibility of privatizing the IMOCA Globe Series
                 partner area

                 10 VIP passes to the pontoons at the start
                 of the Vendée Globe

                 ACCREDITATIONS

                 10 VIP accreditations for every race

                 10 pontoon passes for departure weekends

                                                                     IMOCA 2020. 58
HOSPITALITY AT
THE HEART OF
EACH RACE
                 INVITATIONS

                 10 Invitations for:

                 Globe Series press conferences and other races

                 The Globe Series awards ceremony and other races

                 The closing evening of the other championship races

                 PUBLIC RELATIONS

                 Speaking at Globe Series and New York-Vendée-
                 Les Sables d´Olonne press conferences

                 Globe Series trophy presentation by a manager
                 of your company

                                                                  IMOCA 2020. 59
MERCHANDISING

                PRODUCT BRANDING
                in the colours of the championship

                10% DISCOUNT on the purchase of derivatives
                of the other championship races

                                                              IMOCA 2020. 60
PARTNERS
                  OFFICIAL COMMUNICATION PARTNERS

                         OFFICIAL PARTNERS

                         OFFICIAL SUPPLIERS

                          ORGANIZATIONS

                                               Global Climate Action

IMOCA 2020. 61
CLASSE IMOCA
                                                                             17 RUE HENRI BOCQUILLON
                                                                                 75015 PARIS - FRANCE
                                                                                                      —
                                                                                     ANTOINE MERMOD
© PHOTOGRAPHIES
ALEXIA BARRIER - JAMES BLAKE
                                                                         ANTOINE.MERMOD@IMOCA.ORG
PIERRE BOURAS - ALEXIS COURCOUX                                                    +33 (0)6 62 49 78 08
VINCENT CURUTCHET - THOMAS DEREGNIEAUX
FRANÇOIS DOURLEN - MARTIN KERUZORÉ                                                                    —
TITOUAN LAMAZOU - GAUTHIER LE BEC
JÉRÉMIE LECAUDEY - ARMEL LE CLÉAC’H
                                                                                        ANTOINE ROBIN
JEAN-MARIE LIOT - MARK LLOYD                                                AROBIN@C-TOGETHER.COM
TEAM MALIZIA - THIERRY MARTINEZ
YA N N R I O U - A M O R Y R O S S - A I N H O A S A N C H E Z                    + 33 (0) 6 60 48 49 55
E L O I S T I C H E L B A U T - F R A N Ç O I S VA N M A L L E G H E M
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