DESIGN PORTFOLIO 01 - Sportsbeat
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DESIGN PORTFOLIO
01
2019 - 20
SELECTED WORK
Innovative,
2
Creative,
Passionate,
Experienced.
DESIGN PORTFOLIO
BEAT MEDIA GROUP Table Of Contents 01 Track Cycling World Cup 3 02 Premiership Rugby 03 Glasgow 2019 04 Guinness PRO14 05 Six Day Cycling 06 Seasonal graphics 07 Contract Publishing
Beat Media Group
WHO WE ARE
Everybody loves a story.
Stories can make us cheer, dance, laugh, cry. A good story can take us around
the world, to another world or make us want to change the world. We
tell stories of unbreakable human spirit, stories of big ambition and grand
designs. We tell stories of triumph and struggle for clients big and small. We
tell stories for the world’s media, reaching millions every week, using every
4 tool for every platform.
We tell stories for the biggest brands and the most admired names. And we
do it from morning until night. Every day. We are multimedia agencies, with
a committed team of editorial, design and communications creatives who
produce agenda-setting content from offices in London and Manchester. We
are experts and thought leaders in the ever-evolving digital landscape.
DESIGN PORTFOLIO
We are storytellers who paint our pictures with words, pictures, graphics
and emojis on every canvass, from newsprint to Instagram Stories. Because
nothing beats a good story. And telling stories is what we do.
So - what’s your story?
Section
Tissot UCI Track
Cycling World Cup
8
DESIGN PORTFOLIO
01. NEW GRAPHIC STYLE
02. CAROUSEL FACEBOOK ADVERTISEMENT
01
03. LEE VALLEY VELOPARK INFOGRAPHIC
04. SESSION GRAPHICS
05. MAGIC 50
06. PANINI STICKER BOOK
BEAT MEDIA GROUP Description In spring 2018, British Cycling appointed Beat Media Group brand Sportsbeat as the digital agency for the Tissot UCI Track Cycling World Cup in London. Our wide-ranging brief included social media management, video production, media syndication, marketing and PR as well as graphic design. We worked closely with the British Cycling comms and marketing teams, as well as key stakeholders, to design and 9 deliver a suite of compelling social media assets that helped drive reach and engagement while also giving their owned channels a distinctive look and feel. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
01. NEW GRAPHIC STYLE
Client : Track Cycling World Cup
Years : 2018
DESCRIPTION
In the build up to the Track Cycling World Cup,
we were tasked with creating a new look for
graphic content going on social feeds. As a starting
point the brand guidelines included a colour
palette (see left) and the custom typeface.
The typeface in particular is an essential element
of the graphics suite with a ‘track’ line effect
applied on top of the font ‘Druk Condensed Super’.
It is used throughout and works best when utilised
in conjunction with the striking brand colour options.
10 All photography used has a series of Photoshop
filters applied. This gives the imagery an
illustrative appearance which compliments the
overall design.
DESIGN PORTFOLIO
BEAT MEDIA GROUP
11
DESIGN PORTFOLIO
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13 BEAT MEDIA GROUP
02. CAROUSEL FACEBOOK
ADVERTISEMENT
Client : Track Cycling World Cup
British Cycling
Years : 2018
DESCRIPTION
As part of the promotional campaign for the
London event in December, a carousel ad was run
on Facebook and Instagram. The brief outlined
the need to grab the viewers’ attention with
eyecatching design, driving audiences to engage
with the content and complete the call to action
14 associated with each post.
Using brand identity and methodologies, the
message ‘Back To The Track’ was spread across
each section of the ad. Imagery of high profile CUSTOM BRAND TYPEFACE
riders who would be competing were used
throughout. The first three colour schemes were
representative of an individual brand colour -
before mixing all three together in the final frame.
Reception for this project was very positive and
DESIGN PORTFOLIO
a good pointer to how the new style would be
received over the course of the campaign.BEAT MEDIA GROUP
PROCESS
15
Stage 1: Image selection Stage 2: Image masking Stage 3: Textured colour background Stage 4: Filters applied to image03. LEE VALLEY VELOPARK
INFOGRAPHIC
Client : Track Cycling World Cup
British Cycling
Years : 2018
DESCRIPTION
The 2018 Track Cycling World Cup event in London was
held at Lee Valley VeloPark (the same venue as the
2012 Olympics). In the build up to this we recieved an
infographic brief to promote the venue itself.
Titled ‘Lee Valley in Numbers’, the concept involved
16 displaying facts split in to six sections (see right) which
each had a relevant fact & graphic.
Each section was constructed individually using the
same process as previous projects. Finally these separate
elements were combined on a textured tri-colour
background layer (on brand).
DESIGN PORTFOLIOBEAT MEDIA GROUP
PHOTOS PROVIDED BY LEE VALLEY VELOPARK & SWPIX
PROCESS
1704. SESSION GRAPHICS
Client : Track Cycling World Cup
Years : 2018
DESCRIPTION
During the London event, session graphics were created
for social so event timings were easily accessible. These
were also linked back to the official website.
Visually similiar to the entire suite, and divided in to
sessions per-day, these graphics were a useful source of
information on social media platforms.
18
DESIGN PORTFOLIO19 BEAT MEDIA GROUP
05. MAGIC 50
Client : Track Cycling World Cup
Years : 2018
DESCRIPTION
Initially created for the ‘Pursuit of the Magic 50’
social campaign. In the build up to the London
event Great Britain had been on 46 gold medals at
the venue. Subsequently a series of ‘countdown’
posts were pushed out on social in anticipation of
Great Britain reaching 50.
20
The design and feel of this original campaign
was adapted to suit medal winner graphics and
promotional posts.
DESIGN PORTFOLIO21 BEAT MEDIA GROUP
06. STICKER BOOK
Client : Track Cycling World Cup
British Cycling
Years : 2018
DESCRIPTION
Inspired by the PANINI 2018 FIFA World Cup
sticker collection, we created a sticker book team
announcement graphic.
This template was first used on social to promote
the British para-cyclists, who would be taking part
22 in the Track Cycling World Cup for the first time.
It was also adapted to promote the international
riders who would be competing in London.
DESIGN PORTFOLIO23 BEAT MEDIA GROUP
Section
Premiership Rugby
24
DESIGN PORTFOLIO
02
01. MATCH GRAPHICS
02. EUROPEAN/CUP MATCH GRAPHICS
03. TEAM ANNOUNCEMENTS
04. END OF YEAR GRAPHICBEAT MEDIA GROUP Description Beat Media Group is the retained content agency for the Gallagher Premiership, the UK’s leading professional rugby competition. Over the past decade our responsibilities have grown to include video production, photography, social media management and listening, content creation and graphic design. For the past three seasons we have worked closely with 25 the Gallagher Premiership team to develop a suite of social media graphics that reflected the competition’s brand values and changes in title sponsor. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. MATCH GRAPHICS
Client : Premiership Rugby
Years : 2018-19
DESCRIPTION
The social media match graphics suite for the
2018/19 season was created over a four month
period. Brand guidelines were based around
the sponsor Gallagher’s colour scheme and an
emphasis was placed on match information.
Balancing a wealth of information with strong
imagery was challenging. However, the end result
was a success - the wide range of different graphic
content in the suite has been consistently well
received on social media.
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DESIGN PORTFOLIO27 BEAT MEDIA GROUP
DESIGN PORTFOLIO
2829 BEAT MEDIA GROUP
02. EUROPEAN/CUP MATCH
GRAPHICS
Client : Premiership Rugby
Years : 2018-19
DESCRIPTION
Alongside the domestic graphics, a suite of
European and domestic cup competition graphics
were also created.
A key difference between both is the European
variants colour scheme is predominantly red
and purple.
30 Inclusion of European team logos and competition
branding options are the other key differences.
DESIGN PORTFOLIO31 BEAT MEDIA GROUP
03. TEAM ANNOUNCEMENTS
Client : Premiership Rugby
Years : 2018-19
DESCRIPTION
A mainstay of the 2018/19 graphics for both the
domestic & European suites are the player field
team announcement templates.
Key features include displaying the starting 15
player’s positions using photography and all other
necessary match information. The templates have
also been used to announce England international
32 match day squads.
DESIGN PORTFOLIO04. END OF YEAR GRAPHIC
BEAT MEDIA GROUP
Client : Premiership Rugby
Years : 2018-19
DESCRIPTION
At the end of every calendar year Beat Media
Group produce an infographic for Premiership
Rugby. Displaying a number of interesting and
impressive stats, the design reflects the graphics
suite from the respective season.
33Section
European Athletics
Indoor Championships
Glasgow 2019
34
DESIGN PORTFOLIO
03 01. AD SERIES
02. 100 DTG POSTBEAT MEDIA GROUP Description Following our successful partnership at the 2017 Badminton World Championships in Glasgow, Beat Media Group was chosen as the digital content agency for the 2019 Euopean Indoor Athletics Championships by Glasgow Life, the event delivery agency. Our role includes social media management and strategy, designing and promoting paid social campaigns, website content and syndication, video production and providing an event-week team on the ground at The Emirates Arena. 35 We also worked closely with their existing digital brand to create a range of creative assets to push out across their channel, which supported and reinforced key messaging and drove brand awareness. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP, ADOBE ILLUSTRATOR
01. AD SERIES
Client : Glasgow 2019 Athletics
Years : 2018-19
DESCRIPTION
To promote the event we were commissioned to
produce a number of language specific ads to run
on social media channels.
Design-wise these ads reflect which country the ad
was aimed at. National flags and athletes enforce
the native language use on the different iterations.
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DESIGN PORTFOLIO37 BEAT MEDIA GROUP
02. 100 DTG POST
Client : Glasgow 2019 Athletics
Years : 2018-19
DESCRIPTION
In line with the brand identity, this ad was run
on social channels 100 days before the event is
scheduled to take place in March 2019.
Using Laura Muir as the image subject is common
throughout the suite because of her role as
ambassador for the championships and success on
the global stage as a local athlete.
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DESIGN PORTFOLIO39 BEAT MEDIA GROUP
Section
Guinness PRO 14
40
DESIGN PORTFOLIO
04 01. MATCH GRAPHICS
02. DREAM TEAM CARDS CONCEPTBEAT MEDIA GROUP Description Beat Media Group has been a retained content agency for the Guinness PRO14 since 2011. Working closely with their comms team, key stakeholders and sponsors, we provide all the match reports and tournament news for the website and their social channels, as well as a live match video clipping service as our responsibilities have continued to grow year-on-year. That includes working with their existing design suppliers to 41 produce complementary in-match and matchday graphics that populate their social channels and are pushed out through our social media publishing partner Playing Surface. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. MATCH GRAPHICS
Client : Guinness PRO14
Years : 2018-19
DESCRIPTION
This season the Guinness PRO14 2018/19 match
graphics suite took a more simplistic approach
with the focus on celebrating the best of the
action imagery supplied by Inpho.
Editing match photography on Photoshop by
adding filters and applying overlaying textures
made them stand out even more.
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DESIGN PORTFOLIO43 BEAT MEDIA GROUP
02. DREAM TEAM CARDS
Client : Guinness PRO14
Years : 2018
DESCRIPTION
At the end of the 2017/18 season we were
commissioned to produce a concept for the reveal of
the season’s Dream Team.
Based on traditional sports trading cards these were
designed to drive meaningful engagement and kick-
start conversation among digitial audiences.
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DESIGN PORTFOLIO45 BEAT MEDIA GROUP
Section
Six Day Cycling
46
DESIGN PORTFOLIO
05 01. FÖRSTEMANN ANNOUNCEMENT
02. IMAGE TEMPLATEBEAT MEDIA GROUP
Description
Beat Media Group has been a retained content agency working
for the Madison Sports Group since the launch of the Six Day
London flagship event in 2015.
Over the past five years, our role was grown to encompass
social media management, website content and syndication,
live video clipping through our cloud-based video production
partner Tellyo, as well as content teams on the ground at
events in London, Berlin, Copenhagen and Mallorca.
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We have consistently worked with their existing graphic design
partners to complement and enhance existing their existing
digital brand with specific creative graphics and animations to
help their content sit apart from other cycling events.
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP01. FÖRSTEMANN ANNOUNCEMENT
Client : Six Day Cycling
Years : 2018
DESCRIPTION
One of the most recognisable sprint cyclists on the
roster, Robert Förstemann is always a crowd
favourite. Perhaps his most defining feature
are his enormous legs - something he is very
aware of, dubbing himself ‘Quadzilla’.
A humorous way to announce his participation
in the event was to create a pastiche of the
1998 Godzilla poster.
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DESIGN PORTFOLIO02. IMAGE TEMPLATE
BEAT MEDIA GROUP
Client : Six Day Cycling
Years : 2018
DESCRIPTION
Event-week imagery and event branding is used
by the social and design teams to drive brand
awareness in the socia space.
49Section
Seasonal graphics
50
DESIGN PORTFOLIO
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01. VELO ACTUALLY
02. FESTIVE TICKET PUSH
03. HALLOWEEN XV
04. GALLAGHER CHRISTMAS CLASSICSBEAT MEDIA GROUP
Description
We work closely with our clients to tell their story
throughout the year.
This means collaborating with our in-house social team to
deliver compelling and timely design content that celebrates
each event’s brand identity and is specific to their campaign.
51
TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP01. VELO ACTUALLY
Client : Track Cycling World Cup
Years : 2018
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DESIGN PORTFOLIO02. FESTIVE TICKET PUSH
BEAT MEDIA GROUP
Client : Glasgow 2019 Athletics
Years : 2018
5303. HALLOWEEN XV
Client : Premiership Rugby
Years : 2018
54
DESIGN PORTFOLIO02. GALLAGHER CHRISTMAS
BEAT MEDIA GROUP
CLASSICS
Client : Premiership Rugby
Years : 2018
55Section
Contract Publishing
56
DESIGN PORTFOLIO
01. C O M M O N W E A LT H G A M E S M E D I A G U I D E
07
02. P Y EO N G C H A N G M E D I A G U I D E
03. P Y EO N G C H A N G M E D I A H A N D B O O K
04. S O C H I 2014 M E D I A G U I D E
05. PREMIERSHIP RUGBY MAGAZINEBEAT MEDIA GROUP Description Our designers have experience working with some of the biggest names in publishing and those high standards are at the heart of our contract publishing service. We provide totally outsourced solutions to publishers and organisations – from concept to delivery, design to editorial and print sourcing. From handbooks to magazines, camera-ready pages to websites, we deliver a fully-integrated solution and your 57 needs are at the centre of our service. Clients include Premiership Rugby, Team GB, Paralympics GB and Commonwealth Games England and we are proud of our record of delivering against challenging deadlines. TOOL : ADOBE INDESIGN, ADOBE PHOTOSHOP
01. C O M M O N W E A LT H G A M E S
MEDIA GUIDE
Client : Commonwealth Games England
Years : 2018
DESCRIPTION
Beat Media Group were commissoned by
Commonwealth Games England to produce the
media guide for the Gold Coast games in 2018.
As well as product design and development and
digital branding, our team supplied all editorial and
athlete profile content to ensure every member
58 of the attending media had the information they
needed to enjoy a successful games.
DESIGN PORTFOLIO59 BEAT MEDIA GROUP
DESIGN PORTFOLIO
6061 BEAT MEDIA GROUP
02. P Y EO N G C H A N G M E D I A G U I D E
Client : Team GB
Years : 2018
DESCRIPTION
Beat Media Group partnered with Team GB for the third
successive Olympic Games (including Sochi 2014 and Rio
2016) to design, produce and deliver the media guide for
the PyeongChang Winter Olympics.
Our designers worked closely with the Team GB content
team to produce a visually stylish but functional document
62 that complemented Team GB’s wider digital content look
and feel and embraced the governing boy’s forward-
thinking brand values.
DESIGN PORTFOLIO63 BEAT MEDIA GROUP
03. P Y EO N G C H A N G M E D I A
HANDBOOK
Client : Team GB
Years : 2018
DESCRIPTION
The Team GB media handbook for the PyeongChang
Olympic Games was delivered as part of our role as a
retained agency in 2018.
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DESIGN PORTFOLIO65 BEAT MEDIA GROUP
04. S O C H I 2014 M E D I A G U I D E
Client : Team GB
Years : 2014
DESCRIPTION
This project allowed our design team to bring their
creative flair, which was delivered in both print
and digital formats to hundreds of print, online and
broadcast media in the run up to and during the
Sochi 2014 Winter Olympics.
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DESIGN PORTFOLIO67 BEAT MEDIA GROUP
05. P R E M I E R S H I P R U G BY
MAGAZINE THE OFFICIAL MAGAZINE OF
dSaSSaSaSaSaSaSaS
Client : Premiership Rugby
Years : 2014-17
DESCRIPTION
Since 2014 we have produced the annual official
2016/17
Aviva Premiership Rugby magazine, from design to
sourcing and commissioning content to sub-editing
and production. Club-by-Club guide
Full Fixtures
We also worked with England rugby legend Jonny + tv listings
Wilkinson in the build-up to the 2015 Rugby World
68 Cup in England to produce his authorised guide to runners and riders
the tournament. niCk Cain runs through the 12
aviva PremiershiP rugby teams
seven to Follow!
- Jeremy gusCott PiCks
out the best new additions
DESIGN PORTFOLIO
£4.95
Plus european rugby Champions Cup l european rugby Challenge Cup
2 AvivA PremiershiP rugby OfficiAl mAgAzine 2013/14 premiershiprugby.comBEAT MEDIA GROUP
S A R AC E N S
Sunday 27th November
13:00 Saracens v Gloucester Rugby Allianz Park
14:30 Wasps v Sale Sharks Ricoh Arena
15:15 Harlequins v Bath Rugby Twickenham Stoop
Alex Goode had ROUND 10
FIXTURES
the season of his Friday 2nd December
life last term
19:45 Sale Sharks v Exeter Chiefs AJ Bell Stadium
Saturday 3rd December
2016/17
15:00 Bath Rugby v Saracens Recreation Ground
16:30 Gloucester Rugby v Bristol Rugby Kingsholm
17:00 Leicester Tigers v Northampton Saints Welford Road
Sunday 4th December
15:00 Newcastle Falcons v Harlequins Kingston Park
15:00 Worcester Warriors v Wasps Sixways
ROUND 6
ROUND 11
Friday 7th October
Friday 23rd December
19:45 Bath Rugby v Sale Sharks Recreation Ground
19:45 Northampton Saints v Sale Sharks Franklin’s Gardens
Saturday 8th October
Saturday 24th December
15:00 Newcastle Falcons v Bristol Rugby Kingston Park
SARACENS PUT
15:00 Harlequins v Northampton Saints Twickenham 13:30 Saracens v Newcastle Falcons Allianz Park
15:00 Exeter Chiefs v Gloucester Rugby Sandy Park 14:00 Wasps v Bath Rugby Ricoh Arena
15:00 Leicester Tigers v Worcester Warriors Welford Road 15:00 Exeter Chiefs v Leicester Tigers Sandy Park
Sunday 9th October Monday 26th December
15:00 Saracens v Wasps Allianz Park 15:00 Bristol Rugby v Worcester Warriors Ashton Gate
FAITH IN THE
ROUND 7 Tuesday 27th December
16:00 Harlequins v Gloucester Rugby Twickenham Stadium
Friday 28th October
19:45 Northampton Saints v Gloucester Rugby Franklin’s Gardens ROUND 12
Saturday 29th October Friday 30th December
69
15:00 Saracens v Leicester Tigers Allianz Park 19:45 Newcastle Falcons v Wasps Kingston Park
OLD GUARD
15:00 Harlequins v Worcester Warriors Twickenham Stoop Saturday 31st December
Sunday 30th October 15:00 Bath Rugby v Exeter Chiefs Recreation Ground
14:30 Wasps v Newcastle Falcons Ricoh Arena Monday 1st January
15:00 Exeter Chiefs v Bath Rugby Sandy Park
15:00 Bristol Rugby v Sale Sharks Ashton Gate 14:30 Sale Sharks v Bristol Rugby AJ Bell Stadium
15:00 Leicester Tigers v Saracens Welford Road
ONCE AGAIN
ROUND 8 15:00 Gloucester Rugby v Northampton Saints Kingsholm
Friday 18th November 15:00 Worcester Warriors v Harlequins Sixways
19:45 Bath Rugby v Bristol Rugby Recreation Ground ROUND 13
19:45 Worcester Warriors v Northampton Saints Sixways Friday 6th January
20:00 Newcastle Falcons v Exeter Chiefs Kingston Park
19:45 Newcastle Falcons v Bath Rugby Kingston Park
Saturday 19th November
Saturday 7th January
16:30 Gloucester Rugby v Wasps Kingsholm
Charlie Talbot-Smith sees if anyone can stop Saracens from making it three in a row 15:00 Gloucester Rugby v Worcester Warriors Kingsholm
Sunday 20th November
15:00 Northampton Saints v Bristol Rugby Franklin’s Gardens
13:00 Sale Sharks v Saracens AJ Bell Stadium 15:00 Saracens v Exeter Chiefs Allianz Park
15:00 Leicester Tigers v Harlequins Welford Road 15:00 Harlequins v Sale Sharks Twickenham Stoop
ROUND 9 Sunday 8th January
Friday 25th November 15:00 Wasps v Leicester Tigers Ricoh Arena
SARACENS climbed 19:45 Bristol Rugby v Leicester Tigers Ashton Gate ROUND 14
the mountain last year, 19:45 Northampton Saints v Newcastle Falcons Franklin’s Gardens
Friday 10th February
completing an Aviva Saturday 26th November 19:45 Bristol Rugby v Harlequins Ashton Gate
Premiership Rugby 16:30 Exeter Chiefs v Worcester Warriors Sandy Park 20:15 Sale Sharks v Newcastle Falcons AJ Bell Stadium
George
Kruis and and European Cham- 96 AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2016/17
Maro Itoje pions Cup double for
the first time in the club’s history. mountain needing to climb it all over
After – in their own words – pound- again.
ing the rock for many years, they finally And director of rugby Mark McCall –
cracked it but now the challenge is to do the softly-spoken mastermind behind
it again. this period of unprecedented success
Consistency is the byword for a side for the club – insists his side are taking
that have now made the league play- it one step at a time.
offs for the last seven seasons in a row. “We’ve been really consistent over
This summer they have made yet the last three years in particular. Three
more impressive additions, but only years ago we got into both finals and
replacing holes that needed filling after we lost them both, we lost the last one
departures. against Northampton in the last sec-
On the whole, Saracens have put ond,” he said.
their faith in the side that won it all last “We did well to respond to that two
year but are now back at the foot of the years ago and last year was a great for
62 AVIVA PREMIERSHIP RUGBY OFFICIAL MAGAZINE 2016/1701
BEAT MEDIA GROUP
Ampersand House
49-53 York Street Phone _ 020 3026 3780
London Email _ dparsons@beatmediagroup.co.uk
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