Glen Innes Business Association - Strategic Plan 2012 2015
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Glen Innes Business Association
Strategic Plan 2012 – 2015
Glen Innes Business Association Inc.
44 Mayfair Place, Glen Innes. Ph: 09 521 7200
Email: giba@xtra.co.nz www.gleninnesvillage.co.nz
Our vision: Glen Innes in 2020 Vision Statement
Voted Auckland’s “Most Exciting Business Community”
The Glen Innes Business Association is the leading catalyst for fostering the
Glen Innes in 2020 is the hub of Glen Innes in 2020 is home to one of the Ruapotaka Marae’s Kapa Haka competitive advantage and promotion of the greater Glen Innes Business area
the music and arts movement in Auckland’s top tourist attractions – group, and a traditional hangi meal. for the economic benefit of its members through a focus on:
Auckland. The Urban Maori Experience. Based
Based in the heart of the Glen Innes • Business development
at Ruapotaka Marae, this unique
The development of the Music and village, the nearby Maori Cultural • Cultural and retail diversity
experience attracts thousands of
Arts Centre for youth, which opened Centre gives visitors a hands-on • A clean and safe environment
visitors every year from around New
in 2015, has revitalised the area, opportunity to learn the ancient • Business Community interests
Zealand and the world.
with the centre being a draw card Maori art of sculpting and has
for the creative talents of young
people from across Auckland. The
Short-term international travellers
stopping off in Auckland, who have
proven to be a popular destination
for school groups. The annual
Objectives:
centre has wide community use and limited time to go to Rotorua, can now Matariki celebrations in Auckland • To add value by helping to increase the revenue of our member businesses.
support, and a number of music- experience authentic Maori culture are centred in Glen Innes involving • Retain, attract and grow businesses in the Glen Innes business community
related businesses have chosen to just minutes from the Auckland weeks of festivities and culminating • Ensure Glen Innes is an attractive location for a diverse range of businesses
relocate to Glen Innes as a result. CBD, including a performance from in a spectacular fireworks show. and organisations and their customers and clients
• Strengthen the Glen Innes Business Improvement District by increasing its
profile and reputation within Glen Innes and beyond.
Once the poor cousin of the Eastern Suburbs,
Glen Innes in 2020 has become one of the most thriving and exciting Who are we:
places in Auckland to live, work and play, and last year was voted The Glen Innes Business Association Each year members of the Business Committee who are responsible for
Inc (GIBA) acts as a representative Association elects an Executive how BID monies are spent.
Auckland’s Most Exciting Business Community in the body to engender co-operation Committee which provides overall
In accordance with the BID policy,
amongst the various businesses in strategic governance. The town
the Executive Committee is required
city’s prestigious Annual Community Awards. the Glen Innes business community
centre manager is responsible for the
day to day operational management. to prepare a Strategic Plan, Annual
focussing on common issues and Business Plan and budget, and
Members of the Executive Committee
working towards common goals. sign a Partnership Agreement
are elected annually by the business
GIBA was founded in 1968 and and property owners who pay a with the Council. The Committee
operates as a Business Improvement BID targeted rate. Although the also has a signed Memorandum
District under the Auckland Council monies are collected by Council, of Understanding in place with the
Glen Innes in 2020 hosts the weekly Together, this has served to put Glen The University Campus has become BID policy. they are passed in total to the GIBA Maungakiekie-Tamaki Local Board.
Cultural Arts and Craft Market Innes on the map as a key shopping the central point of the expanded
in Mayfair Place and is a popular destination. Glen Innes Business Improvement
destination for Aucklanders with its District area which now encompasses
The Tamaki Transformation
unique offering of cultural arts, crafts the thriving industrial areas of Felton
Project has played a huge role in
and food from across the Pacific and transforming the Glen Innes / Pt Mathew Ave, Morrin Road, Elizabeth
further afield. The market operates England area into a highly desirable Knox Place, Hannigan Drive and
on Saturday mornings except during place to live and work. The on- Pilkington Rd.
the summer months when it reverts going housing redevelopment by The completion of the AMETI project
to a Thursday evening. Housing New Zealand has created this year will further boost the
The Glen Innes shopping area neighbourhoods that have redefined popularity of the area, making travel
has been transformed into a retail ‘community’ and are highly sought to work for the 10,000 workers in the
magnet, anchored by Pak N Save after by both state housing tenants area easier from the south eastern
and private buyers, seeking to take
and specialist shops such as Nosh,
attracting shoppers from throughout advantage of the areas proximity
suburbs.
Challenges:
to the Auckland CBD, and the local Once the poor cousin of the Eastern
Auckland. This is a vision realised • Safety concerns – Glen Innes has of the retail outlets in the town major redevelopment in the early
reserves, including the ever popular Suburbs, Glen Innes in 2020 has
by the local Business Improvement historically had a reputation for centre are low quality and look 2000’s. Since then, the shops that
Pt England beach. become one of the most thriving
District group which had, some years being unsafe. This perception puts untidy. This does not encourage front Mayfair Place have suffered
and exciting places in Auckland to
earlier, decided to promote three key The Tamaki Innovation precinct, a people, who might otherwise be a positive image for the town from a lack of foot traffic, causing
live, work and play, and last year
cluster groups: automotive servicing; joint initiative between the Auckland potential customers, off going to and requires businesses – both a number of businesses to close.
was voted Auckland’s Most Exciting
opportunity and charity shops; Council and University of Auckland, the town centre, in particular the individually and collectively – to
Business Community in the city’s • Home shopping – Businesses
fresh fruit / vegetables, meats and has become the most sought after shops along Line Rd and Mayfair take greater responsibility for
prestigious Annual Community that sell directly to consumers at
organic foods, including the popular location for businesses wishing to be Place. In fact the town centre is their future success.
Awards. their homes have the potential to
GI Healthy Kai programme which part of an innovation research and reasonably safe with very few
promotes healthy food choices. development hub. • Mayfair Place – Mayfair Place was discourage some shoppers from
criminal incidents.
changed from a through-road into visiting the town centre for their
• Diversity of retail outlets – Many an open community space in a everyday needs.
Opportunities
• Local Pride – The identity which businesses in the Glen Innes positive way. Glen Innes has been
Glen Innes community has a town centre. The proposed identified by Auckland Council
strong identity which is reflected Tamaki Innovation precinct could as future growth centres over
in a strong sense of pride for the dramatically increase the amount the next 30 years as part of the
Local Area. Ideally this local pride of high quality business activity in Auckland Plan. Higher residential
should translate into tangible the area which will only improve zoning has been introduced
support for events and promotions the opportunities for Glen Innes into these areas to support this
in the town centre to bring it alive to service a growing commercial expected growth. This directly
(the annual Auckland International market segment. impacts on the future prosperity
Carnival is an example of this). • Train Station – Glen Innes is well of the Glen Innes Town centre
GIBA should focus on harnessing connected to central Auckland by and should ensure that over the
this local pride as a means of train and many commuters travel coming years Glen Innes will enjoy
creating prosperity for the town
centre.
to Glen Innes to catch the train the economic opportunities of a
growing residential population.
Competitive Advantage
into the city. These commuters
With over 20,000 people living that the town centre has a large feel of the town centre and the
• Local Business Market – Glen are another potential set of • MAGIC – The development of around the town centre, Glen Innes and diverse pool of potential quality of its retail mix will play an
Innes is situated close to a customers for the Glen Innes the Glen Innes MAGIC Centre is has a strong and captive local customers. The key to unlocking this important initial role in attracting
number of industrial and Business District if their needs can a multi-million dollar development market which provides an immediate advantage is working out how to new customers into the centre as
commercial areas, in particular be identified and met. that has the potential to become opportunity for local businesses. The attract these people into Glen Innes well as encouraging new investment
the Morrin Road and Felton • Growth Centre Transform- a music and arts hub for youth town has been identified as a growth by understanding what they want from business operators.
Matthew Ave areas, as well as the ation Projects – The Tamaki across Auckland and greatly and then meeting their needs with
centre in the Auckland Plan which will Glen Innes needs to focus on
University of Auckland’s Tamaki Transformation Project and the increase visitors to the Glen Innes good quality retail and commercial
result in residential intensification fulfilling its role as a local community
Campus. The large number of Tamaki Innovation centre are town centre. There is also the services.
over coming years. destination and convenient shopping
people working in these areas two multi-year transformational opportunity to encourage other
In addition to local residents, the Glen Innes is very much a local centre where residents, workers and
represents a significant potential projects that have the potential supporting businesses to locate in
number of people working in the town centre that can provide a local others in the area can come to meet
customer base for the shops and to change Glen Innes in a the area.
surrounding local businesses and experience that is often absent from their everyday needs in a real “town
students from the University of mall-style shopping. centre” environment.
Auckland’s Tamaki campus mean Continuing to improve the look and
Priority 1: Security Priority 2: Environment
Aim: Show that Glen Innes is a safe area Aim: Enhance Glen Innes’s physical
to visit, work and live in. environment so that coming into the
Outcome: Stakeholders feel more comfortable Glen Innes Business area is a
in Glen Innes pleasant experience
Stakeholders: GIBA members and their staff, Outcome: The area reflects the changing face of
customers and clients; local Glen Innes and helps support the
community look of success.
• Police – GIBA will continue to build on-going
Stakeholders: GIBA members and their staff,
relationship with Police and the Neighbourhood
customers and clients; local
Policing team through its involvement with the
community
Tamaki Community Liaison Group, and the Glen
Innes Community Safety Panel. • General Cleanliness / Footpaths – We will
Timeframe: Ongoing maintain a working relationship with Council
cleaning and maintenance contractors to ensure
• CCTV – GIBA will investigate extending its the service levels are maintained and enhanced.
network of CCTV cameras to include coverage
Timeframe: Ongoing
of Line Rd, Taniwha Street and Apirana Ave.
Timeframe: 2012/13 • Graffiti Removal – We will maintain an
intensive programme or graffiti removal and
• Security Patrol – GIBA will maintain a security eradication including using volunteers to
presence through a night time security patrol remove graffiti in and around the town centre
Timeframe: Ongoing and using outside contractors for all other
areas.
Timeframe: Ongoing
• Buildings / Signage – We will establish a
register of all outstanding works needing doing
to enhance the outside appearance of our
buildings and surrounds and will systematically
work through this list
Timeframe: 2012/13
Priority 3: Branding Priority 4: Promotions Priority 5: Economic Development Priority 6: Member Services
Aim: Promote Glen Innes as a great area Aim: Promote businesses and Glen Innes Aim: Provide macro-level economic Aim: To provide members with valuable
to come to: for new businesses, to change the perceived image of development support to member services, support, networking
shoppers or visitors the area businesses through advocacy to local opportunities and timely information
and national government, and hands- of relevance to local businesses
Outcome: Businesses, shoppers and visitors Outcome: Customer and stakeholder loyalty
on help as needed/requested by
want to come to Glen Innes with Glen Innes brand and increased Outcome: Members are aware of the services
members to assist business
awareness of everything Glen Innes and support offered by GIBA and take
Stakeholders: Existing and future members development
offers. full advantage of the opportunities
of GIBA
Outcome: Members see GIBA as a valuable and services offered.
Stakeholders: GIBA members and their staff,
• Cluster promotions – We will put together source of essential business
customers and clients; local Stakeholders: GIBA members
branding / advertising promotions focussed on information and see GIBA activity
community
the automotive, charity shops and fresh foods aiding in development of a strong local • Regular newsletters and email communications
clusters to promote these distinctive groups, • Auckland International Carnival – GIBA will economy.
• Opportunities for networking with other
including brochures and possibly signage continue to host this growing event and assist
Stakeholders: GIBA members and their staff, members and training sessions
options. in seeking additional outside sponsors to make
customers and clients; local
Timeframe: 2012/13 it a signature event for Auckland.
community
Timeframe: 2012 and yearly ongoing
• Name change – Subject to an extension of • GI Super Shop – GIBA will continue to run this
the BID boundary, we will investigate changing • GI Showcase – We will continue to run this annual event to encourage retailers to utilise
the name of the Business Improvement District event in the early part of each year to help the best retail practises possible to attract
area to Tamaki Business Improvement District, promote MAGIC and our talented young people. shoppers to their businesses and to recognise
Timeframe: 2014/15 Timeframe: Ongoing excellence and improvement.
• Website – We will undertake a “refresh” of the • Other events – We will continue to develop Timeframe: Ongoing
Associations website to make it more visually and build other signature events for Glen Innes • GI Healthy Kai – GIBA will continue its support
appealing, easier to operate and less costly to that cater for our local community, but which of GI Healthy Kai by continuing to fund the
run. also have an ability to attract visitors from retailer liaison role and host the annual GIHK
Timeframe: 2013/14 across Auckland such as Matariki. Awards, and through ongoing membership of
Timeframe: 2013/14 and ongoing the working group.
Timeframe: Ongoing
• BID Expansion – In conjunction with Council
officers, GIBA will conduct a poll to expand its
BID boundary to include Felton Mathew Drive,
Morrin Road, Elizabeth Know Place, Hannigan
Drive and Pilkington Rd
Timeframe: 2013/14 Poll of Felton Matthew Ave
/ Farmhouse Lane
2014/15 Poll of remainder of the expansion
area
• Marae tourist attraction – We will work
with Ruapotaka Marae, ATEED and other Priority 7: Community
stakeholders to develop an urban Maori tourist
experience. Aim: Support Glen Innes centres of
community activity and local
Timeframe: 2013/14
organisations, and play a leading
• Glen Innes Market – we will continue to role in community initiatives where
develop a market concept for Mayfair Place to required.
promote a wide range of cultural arts, craft and
Outcome: The local community is actively
food.
involved and takes pride in Glen
Timeframe: 2012/13 Opening Saturday morning Innes. The local community and
2014/15 Opening Thursday nights in summer GIBA members see GIBA as a key
months driver, advocate and resource in a
prospering and vital community
Stakeholders: GIBA members, Glen Innes Library,
Ruapotaka Marae, CAB, Community
Centre, local schools, churches and
interest groups.
Glen Innes Business Profile: 2012
Business Category Business Type No.
Automotive Auto Electricians 2
Mechanical Repairs 5
Panel Beaters 2
Service Station 3
Testing Station 2
Tyre Services 4
Banks & Financial Services 4
Business & Accountants 4
Professional Services
Fitness & Wellbeing 3
Food & Groceries Bakeries 5
Butchers 3
Dairies 3
Ethnic Food Specialists 2
Fresh Fish 3
Frozen Foods 1
Fruit & Vegetable Specialists 4
Gourmet & Delicatessen 1
Liquor & Wines 4
Organic Foods 1
Superettes & Supermarkets 4
Gaming & Gambling 1
Government Services 1
Hair & Beauty 5
Hospitality Asian Takeaways 4
Bar & Entertainment 1
Cafes, Eateries & Takeaways 2
Glen Innes 1959 Fast Food 2
´
This map/plan is illustrative only and all information
should be independently verified on site before taking
any action.Copyright Auckland Council. Boundary
information from LINZ (Crown Copyright Reserved).
Whilst due care has been taken, Auckland Council
Glen Innes 1950 Middle Eastern 1
gives no warranty as to the accuracy and completeness
of any information on this map/plan and accepts no
liability for any error, omission or use of the information.
Philippino 1
Height datum: Auckland 1946.
Pizza 2
Created: Monday, 30 July 2012,9:33:26 a.m. Scale @ A4 1:5000 Roast Dinners 1
Manufacturing 3
Medical & Health Services Acupuncture & Chinese Medicine 1
Dental Services 2
Medical Centres 3
Medical Laboratory Services 1
Pharmacies 3
Post Office 1
Retail Apparel & Accessories 6
Baby Products 1
Charity Shops 5
DVD, Video & Games Hire 2
Fishing Specialist Supplies 2
Florist 1
Footwear 2
Hardware & DIY Stores 1
Home Appliances 1
Homewares & Gifts 2
Pet Supplies 1
Variety 4
Services & Trades Electronic Repairs 2
Footwear Repairs 1
Funeral Services 1
Glazier 1
Internet Access 2
Laundry Services 2
Photography & Photocopy Services 2
Travel Agency 1
Glen Innes 2012
´
This map/plan is illustrative only and all information
should be independently verified on site before taking
any action.Copyright Auckland Council. Boundary
information from LINZ (Crown Copyright Reserved).
Whilst due care has been taken, Auckland Council
Glen Innes BID
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