GHANA OUTSOURCING DESTINATION GUIDE ICT SECTOR INSIGHTS & CONTACTS - INDEPENDENT INFORMATION GUIDE BY GERMAN OUTSOURCING ASSOCIATION
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Published by: A joint initiative with:
www.outsourcing-destinations.org
Map: via 123rf.com, user: dikobrazik
GHANA
Accra
GHANA
OUTSOURCING
DESTINATION
GUIDE
ICT SECTOR
INSIGHTS &
CONTACTS
INDEPENDENT INFORMATION GUIDE BY GERMAN
OUTSOURCING ASSOCIATION
Outsourcing
Destination Guide
GHANA
Welcome Content
We present with the Outsourcing Destina‐ 6 Foreword
tion Guide Ghana the capabilities and act‐
GHANA
12 The ICT Sector in Ghana - An Overview
ors of the Ghanan ICT sector. We showcase
unique solutions by local industry experts 24 Location Map
in the form of case studies and project re‐ 34 Interviews, Business Cases, Initiatives,
ports and have talked to local industry lead‐
Articles
ers about their business operations and
74 Contacts & Company Profiles
DIGITAL
local perspective of the ICT sector.
90 Editors Message and Official Partners
As a result, we help decision-makers to un‐
TRANSFORMATION derstand better the conditions and oppor‐
tunities of investing in local operations or in
working with IT- and business process ser‐
Disclaimer
IN SUB-SAHARAN vice providers in Ghana.
This publication is an independent informa‐
The information in this guide has been carefully re‐
searched by industry experts. The views and opin‐
ions of the authors do not nessecarily present the as‐
AFRICA
sociations’ and its partners standpoints but are
tion guide published by Deutscher Out‐ meant to give an authentic insight into the local ICT
sector. The company information (pages 62 ff) have
sourcing Verband e.V. (German Out‐
been provided by the individual companies and
sourcing Association) as a joint initiative shall help to evaluate a potential fit for co-opera‐
with Digital Skills Accelerators Africa e.V. tion.
and GIZ (Germany).
www.outsourcing-destinations.org
MARANATHA BEACH CAMP, ADA FOAH, GHANA
Picture: Etornam Ahiator via unsplash.com
www.outsourcing-destinations.org
FOREWORD FOREWORD
Digitization
vision „Economic and Social Develop‐ Job Creation, the Digital Skills Acceler‐ terest in an expansion to Ghana but
Accelerating Economic ment and Digitalisation“, we are espe‐ ator Africa e. V. (DSAA) offers compan‐ you are not yet sure how to approach
cially focusing on approaching Ger‐ ies a great platform to get a soft entry your investment, Invest for Jobs and
Development man and European companies and into the world of development cooper‐ the DSAA can help you harness the
developing impactful projects to‐ ation while at the same time providing promising investment opportunities
Convinced that Africa offers countless gether that will be put into practice on networking opportunities and explor‐ that exist in Ghana in the digital sec‐
business opportunities that can be the ground in Africa. ation of synergies with other IT com‐ tor. More information about our broad
transformed into employment, the panies active in Africa. The DSAA was range of offerings can be found in the
German Federal Ministry for Eco‐ With Ghana being regarded as a founded in 2019 in cooperation with contacts section of the guide. We are
nomic Cooperation and Development democratic stability anchor in West the Special Initiative to contribute to looking forward to making an impact
(BMZ) has launched the Special Initi‐ Africa and its very good macro-eco‐ its main goal: the creation of new jobs together!
ative on Training and Job Creation nomic conditions, the country is be‐ in the African partner countries.
offering various measures to support coming increasingly attractive for in‐
investment activities that have a high ternational investment. The fact that In Ghana, Invest for Jobs is currently
impact on employment in Africa. The digitisation has even been proclaimed supporting three DSAA training pro‐
Special Initiative, which operates un‐ a national goal by the government in grammes for young software develop‐
der the Invest for Jobs brand, thus con‐ order to achieve an economic up‐ ment talents implemented by German
tributes to the implementation of the swing shows the importance of the di‐ and international IT companies set‐ Axel Klaphake,
G20 investment partnership Compact gital economy for the country that is ting up or expanding their operations Director Economic and
with Africa and the Marshall Plan with currently very dependent on the ex‐ in Ghana. After successful completion Social Development, Digitalisation
Africa, with Ghana being one of the port of products such as gold or co‐ of the training programmes, the train‐ at Deutsche Gesellschaft für
compact countries. coa. Invest for Jobs is supporting and ees receive a job offer from the DSAA Internationale Zusammenarbeit
promoting the digital sector in co‐ member company but are also free to (GIZ) GmbH
As one of the implementing agencies operation with local universities such pursue a different career path.
of Invest for Jobs, GIZ is developing as Takoradi Technical University and
and realizing projects in the African other Ghanaian partners. I hope you enjoy reading the Out‐
partner countries leading to the cre‐ sourcing Guide and learn more about
ation of jobs and trainings and im‐ As one of the lighthouse projects of Ghana as a potential investment des‐
proved working conditions. As the di‐ the Special Initiative on Training and tination. If the insights piqued your in‐
6 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 7
FOREWORD FOREWORD
Creating
Sustainable The Digital Skills Accelerator Africa e.V. As part of our efforts to transform
Employment (DSAA) is an independent organiza‐
tion that connects governmental and
Africa from a continent of opportunit‐
ies into a continent of sustainable
in Africa's human resource capacity
private sector stakeholders, particu‐ growth, we bring Ghana to you, one of
Opportunities building through a variety of pro‐
grams, aimed at leveraging the con‐
larly those in the digital business in‐ the leading outsourcing destinations
dustry. By fostering collaboration in Africa. Our meticulously developed
tinent's creative potential and expert‐
between Europe and Africa, the DSAA Outsourcing Guide aims to serve as a
For more than a century, Foreign Dir‐ ise. Thanks to Ghana's status as (a)
strives to create sustainable jobs for comprehensive resource for people
ect Investment (FDI) in Africa has been one of the most economically and
young talents across the African con‐ and businesses particularly those in
almost entirely concentrated on the politically stable countries in Sub-Sa‐
tinent while building a network of sup‐ the IT industry wishing to outsource or
extraction and exportation of natural hara Africa with a well-developed in‐
port, knowledge, and expertise. With expatriate.
resources. Since the millennium, the frastructure, a sizeable, educated
funding and technical assistance from
tide has shifted, and the trend has fi‐ workforce, and a large consumer
the German Federal Ministry for Eco‐
nally flipped in recent years. With a base, the country has come into focus
nomic Cooperation and Develop‐
population of over 1 billion people, for most of the capacity-building initi‐
ment's (BMZ) Special Initiative on
Africa forms a significant portion of atives.
Training and Job Creation, the mem‐
the global population and businesses
bers of the DSAA have joint forces to
that have paid close attention and in‐ As one of the founding members of
effectively and efficiently manage re‐ Ulrich Busch,
vested in the continent. While being the DSAA, I am honoured to present
sources to ensure the successful imple‐ Board Member
aware of its formalizing economy, our involvement in Ghana to you. It is
mentation of upskilling training initi‐ of Digital Skills Accelerator
rapidly growing young population, our highest priority to make our con‐
atives that develop Africa's tech Africa e.V.
and urbanization prospects, more tribution to the growth of the digital
talents of tomorrow. Equipped with
than half of the continent's popula‐ sector in Africa by creating sustain‐
essential skills the talents are being ex‐
tion is expected to migrate to cities by able employment opportunities.
posed to the digital job market with
2050. It is no surprise then, that a
career opportunities across the globe.
growing number of firms are investing
8 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 9
THE ICT SECTOR
IN GHANA
12 Digital Ghana - An ICT Sector Overview
28 Institute of ICT Professionals Ghana (IIPGH)
www.outsourcing-destinations.org
10 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 11
Ghana is located very close Two parties dominate the
to the Equator on the Gulf of political life, the National
Guinea, sharing borders with Democratic Congress (NDC)
three countries Côte d'Ivoire and the New Patriotic Party
to the west, Togo to the east, (NPP).
and Burkina to the north. The
country occupies a territory Ghana is an active member
An ICT Sector of 238,535 km2, which is of the United Nations and
about 66% of the size of Ger‐ the African Union and a
Overview many. The country has 16 ad‐
ministrative regions, that are
number of Ghanaian diplo‐
mats and politicians hold po‐
divided into 275 districts. sitions in international orga‐
Digital
(Source Wikipedia, Ghana) nizations. This includes the
late Kofi Annan, former Sec‐
Ghana’s capital is Accra, lo‐ retary-General of the United
cated in the southeast of the Nations, Akua Kuenyehia, In‐
Ghana country. It inhabits more
than 5 million people on an
area of 173 km2. The Kotoka
ternational Criminal Court
Judge, and the late Jerry
John Rawlings as well as
International Airport is lo‐ John Agyekum Kufuor, both
By Stephan Fricke, cated about 10 km from Ac‐ former presidents, who both
CEO & Head Of Advisory Board, cra city center. served as diplomats of the
German Outsourcing Association, United Nations.
Outsourcing Journal Ghana has a parliamentary
multi-party system and is po‐
litically a unitary presidential
constitutional democracy.
Picture: Copyright Felix Lipov via 123RF.COM
www.outsourcing-destinations.org
13
SECTOR OVERVIEW SECTOR OVERVIEW
Demographics and languages During that time the GDP per
Tinmel Mosque, Tinmel, Morocco
capita has quintupled from 1,611
Ghana’s population is very young USD to 8,343 USD. The total GDP
with 18.5 million people or 58% (PPP) was in 2020 about 226 bil‐
being between 15 and 64 year’s lion USD. (Sources: Wikipedia
old. The overall estimate of the Ghana and The Economy of
population in 2020 is 32 million. Ghana).
The Christian religion is dominat‐
ing with 68.8% and the Muslim Key economic sectors are Petro‐
religion accounts for about 15.9% leum and natural gas production
of the population. - Ghana's Jubilee Oilfield has a
volume of up to 3 billion barrels -
English is the official language in industrial minerals mining and
Main exports 2018
Ghana, besides lingua franca, due manufacturing.
were Gold with
to the fact that about 80 lan‐
39.71%, petroleum,
guages are being spoken in Ghana is also a producer of high-
oils and crude with
Ghana, Akan being the most quality cocoa with an estimated
25.25%, and Cocoa
widely spoken indigenous lan‐ production of 850,000 tons in
beans
guage in Ghana. 2020/21. With that Ghana is be‐
Office space and infrastructure mercial building and offers
hind Côte d'Ivoire the 2nd largest
17,000 m² office space and ser‐
Economy and trade producer of cocoa globally.
Net rentals for A-grade spaces are vices, including virtual offices,
(Source: Statista)
currently between USD 30 /m²/ serviced offices and meeting
In the Presidential Report On Co-
month - USD 35 /m²/month rooms.
Ordinated Programme Of Eco‐ The main exports in 2018 were Credit: Pommelien da Silva Cosme via
(Source: https://gipc.gov.gh/wp-
nomic And Social Development Gold with 39.71%, petroleum, unsplash.com
content/uploads/2020/11/ICT- There is also a 20-hectare ICT
Policies from 1996, Jerry John oils, and crude with 25.25%, and
Fintech-Brochure.pdf ) park near Accra under construc‐
Rawlings, former President of the Cocoa beans and related
tion, that will provide in its first
Republic of Ghana, envisions products with 16.38%. Behind
In close proximity to the Kotoka phase of completion about 7,300
Ghana to become the first African follow fruits and vegetables, incl.
International Airport and the sqm modern office space tailored
developed country between related products, plastics, and
Kwame Nkurumah Circle and the for tech and business services
2020 and 2029 and an industrial‐ packaging, metals, textiles, elec‐
Presidential Palace is the modern companies. (Source: Garland ICT
ized country between 2030 and trical products, machinery, and
“One Airport Square” office Park, Accra, Ghana, www.gar‐
2039. parts, as well as vehicles and
building located. It is Ghana’s first landconsultancy.com)
parts. (Source: https://atlas.cid.har‐
environmentally certified com‐
vard.edu/countries/83/export-basket)
14 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 15
SECTOR OVERVIEW SECTOR OVERVIEW
As several media outlets in Ghana re‐
Ghana, administrative divisions 2018 port another office park, the Eco-In‐
dustrial Park in Agona Ashanti (close
3.6 1.7 130+ 6,700 120
to Kumasi, central Ghana), has been … % of the … Bln USD … … estimated … mio USD
country’s GDP revenue of companies employees in market size
approved in 2018. (Source: https:// accounts to the ICT offer ICT the BPO sec‐ BPO
www.openghana.com/eco-industrial- the ICT sector sector (2017) services in tor (2019) segment in
park-projcet-commence-soon-man‐ (2017) Ghana 2019
agement)
Short term and flexible workspace ar‐
rangements in central locations can ICT and BPO sector In 2019 there were more than 20
companies offering business pro‐
be found at Regus, Kukun, and Africa‐
The ICT sector with telecommu‐ cess outsourcing services, a num‐
works in Accra.
nications leading is contributing ber of IT-parks and more than 50
about 3,6 % of the country’s GDP. hubs that provide training, incub‐
About 10 min drive from Kotoka Air‐
(Source: Ghana Statistical Service ator, and mentorship services to
port Instant Offices offers small and
2017). The sector revenue was in startups. (Source: Worldbank
medium-sized office space. A me‐
2017 about 1.7 billion USD, which Ghana Digital Economy Dia‐
dium sized office of 400 sqm cost
was 0.8 billion more than in 2014. gnostic 2019)
about 1,800 EUR / month. (Source: ht‐
tps://www.instantoffices.com/en/gh/ This impressive growth is mostly
due to an early liberalization of Generally, when talking about
available-office-space/accra/forest-
the telecom market in the late the ICT sector, sources often refer
avenue-53861)
1990. After the 2019 Africa BPO to the infrastructure business
Country Reports and Market Ana‐ segment with fixed and mobile
Overall co-working-space business
lysis of Knowledge Executive, a communication. Only recently so
models are very popular and offer the
US-based Analyst/Research Firm, called digital business with IT-ser‐
usual desk, but also private offices for
there are an estimated 6,700 vices and BPO services are put in
one person or “entire companies” as
people employed in the BPO sec‐ the focus of public discussions
Movenpick in Accra describes it.
tor in Ghana. The BPO segment and sector support initiatives.
Map by NordNordWest via Wikimedia https://com‐ This is kind of symptomatic for
mons.wikimedia.org/wiki/File:Ghana,_administrative‐ We recommend talking to a local real had in 2019 a size about 120 mio.
_divisions_2018_-_de_-_colored.svg Africa, even though some coun‐
License: https://creativecommons.org/licenses/by-sa/ estate agent to get a precise overview USD (BPO numbers: https://
3.0/de/legalcode vimeo.com/477967267). tries such as Ghana have adopted
about the available space and the cur‐
mobile communication and in‐
rent conditions.
ternet usage fairly early.
16 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 17
SECTOR OVERVIEW SECTOR OVERVIEW
services. And it does it for the The defined objectives of the
Photo: Sajuna Beach Club, Asuogyaman-Atimpoku Road,
right reasons. Because the devel‐ government to accelerate the
Ghana, by Kofi Nuamah Barden via unsplash.com
opment of technology services growth of the digital sector are:
and products is a reliable and
strong driver for economic devel‐ 1. Foster the growth of the local IT
opment – for the creation of industry beyond the boundaries
higher quality jobs, for a jump in of Ghana
education, for inclusion, and for
improving productivity. 2. Making digital services access‐
ible in rural areas (most infra‐
However, the road ahead is not structure is concentrated in
that even for Ghana’s govern‐ urban areas)
ment. Besides policy, public sup‐
Ghana has a few achievements in www.theafricandream.net/fiber- port and infrastructure projects 3. Using ICT to increase efficiency,
the tech sector to show. So was optics-expert-dr-thomas- there are a lot of areas to tackle improve citizen experience and
Ghana the first Sub-Saharan mensah-receives-prestigious- before the country will be recog‐ engagement with the govern‐
country to launch a satellite into global-award/) nized as a true digital hub in the ment, to increase the transpar‐
orbit. (Source: Entrepreneurs’ region. ency of government services, and
Guide to Investment in Ghana by Digital strategy and to improve revenue from govern‐
Make-IT in Africa initiative 2019) public initiatives for ment services. For that purpose, a
digitization digital address system, an e-pro‐
Google’s First Artificial Intelli‐ curement, an e-immigration, an
gence Centre in Africa was When looking at Africa in the e-parliament, and an e-judiciary
launched in Ghana. (Source: En‐ context of technology and ICT platform were developed.
trepreneurs’ Guide to Investment services we need to take into ac‐
in Ghana by Make-IT in Africa ini‐ count its size, regional alliances
tiative 2019) and different phases of develop‐
ing countries are at. That’s why it
Ghanan engineer Dr. Mensah was is not farfetched to speak of re‐
involved in the invention of fiber gional ICT hubs on the continent.
optics and nanotechnology, re‐
cently received the 2019 Interna‐ Now Ghana’s government is aim‐
tional Nanotechnology Confer‐ ing to establish the country as
ence award. (Source: https:// such a regional hub for digital Young people using mobile phones in Ghana, 2020 Photo by Nino Kojo on Unsplash.com
18 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 19SECTOR OVERVIEW SECTOR OVERVIEW
The aim is to create an inclusive clusion, prevent potential fraud
Photo: National Theatre Accra Ghana, by Kojo Nana via unsplash.com
digital economy that is accessible and build more awareness about
to all citizens and bring benefits cybersecurity.
also to other sectors such as
health, education, agriculture, re‐ On the infrastructure side the
tail and commerce. Still, the gov‐ telecommunication sector is
ernment, providers, and users defined by a great mobile net‐
must address major risk factors work coverage and a high mobile
and work towards avoiding ex‐ penetration rate (131 SIM cards /
100 inhabitants), but also by a fo‐
Number of sector support organizations, incl. cus of the providers on building
accelerators, work-spaces, training providers wireless networks instead of
etc. in the different regions (examples, not
complete) building a nationwide high
speed fiber-optic network.
31
28 Between 1985 and 2018 at least
22 government programs had
been launched to support digital
entrepreneurship in Ghana. And
Ghana is an attractive business Startups for instance find a large
while this seems an effective way
37 destination. A good infrastruc‐ number of support organizations
to improve the ecosystem for
ture with power, road network that provide training or advisory.
new businesses the authors of
and internet, political stability In the Greater Accra region more
the Worldbank report state that
and a good ranking in the ease of than 190 of such organizations
those initiatives have often been
doing business index of the are active, in other 9 regions and
uncoordinated (not less than 14
Worldbank are reasons for that. cities of the country between 26
36 different government agencies
Evidence is the volume of foreign and 37 organizations are avail‐
29 provided support programs),
investment Ghana was able to at‐ able in each of the locations.
194 overlapping and without overall
tract in 2018, which was with 3,5 (Source: Entrepreneurs’ Guide to
vision. At the same time a limited
30 26 billion USD twice as high as for Investment in Ghana by Make-IT
access to financing is a very usual
the bigger Nigeria. (Source: En‐ in Africa initiative 2019)
problem in developing and
trepreneurs’ Guide to Investment
emerging economies.
in Ghana by Make-IT in Africa ini‐
Map by NordNordWest via Wikimedia https://commons.wikimedia.org/wiki/File:Ghana,_ad‐ tiative 2019)
ministrative_divisions_2018_-_de_-_colored.svg License: https://creativecommons.org/li‐
censes/by-sa/3.0/de/legalcode
20 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 21SECTOR OVERVIEW SECTOR OVERVIEW
IT services jobs (monthly salaries)
Labour force demands
by sectors in Ghana Software Engineer 4,700 GHS (Ghana Cedi) or 674 EUR
2015 - 2030 (in million) 6,3
Business Process Consultant 5,210 GHS or 747 EUR
Source: Digital Skills in Sub-Saharan
Africa Spotlight on Ghana by Interna‐
Agriculture 5,6 € Service Delivery Manager 6,260 GHS or 828 EUR
tional Finance Corporation of the 4,8
Worldbank Group Industry 2,5 4,5
2,2 Customer Care jobs (monthly salaries)
1,9
1,8 Agent 1,870 GHS or 278 EUR
Client Engagement Specialist 3,290 GHS or 472 EUR
9,5
8,3 € Call Center Manager 5,770 GHS or 828 EUR
Service 6,9
6,4
There is a 7% pay gap between male and female workers in ICT as well as
2015 2018 2025 2030 in customer care jobs in Ghana.
Labour market is imminent and calls for a co‐
€ Bonuses vary between 3% and 5%, but more than half of the companies
don’t pay bonuses. (Source: data for 2019/2020 salaryexplorer.com)
ordinated approach by the gov‐
As in any other economy the de‐ ernment in order to facilitate the
mand for technical and digital growth of the sector. In a survey are in high demand in Ghana. the biggest employer with more
skilled labor is growing rapidly. by International Finance Corpor‐ Companies paying a premium than 40%, followed by informa‐
For Ghana the number of people ation of the Worldbank Group, and are successful with that, but tion services with 16.6% and
with an education in any of the about 20% of Ghanaian compan‐ therefore government agencies 14.5% in computer program‐
technical / digital business re‐ ies said they recruit only interna‐ are often left behind in their need ming, consultancy and related
lated fields that will be needed by tionally for jobs that demand di‐ to hire and retain people with re‐ activities. (Source: The Integrated
2030 is about 9 million, which gital skills, mostly because they spective technology and digital Business Establishment Survey
represents an increase of 5 mil‐ can’t find people with the re‐ skills. for 2014 by Ghana Statistical Ser‐
lion people within 8 years. quired skills locally. vice)
In 2014 there were about 40.000
The demand on education intu‐ Today people with a higher edu‐ people working in the ICT sector The Ghanan Statistical Service
itions and training organizations cation in computer technology in Ghana. Telecom services were office reports recruitment cost of
22 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 23SECTOR OVERVIEW SECTOR OVERVIEW
between 7,700 GHS (1,100 • the Secondary Cycle, and University of Ghana Regional Maritime University
EUR) and 10,000 GHS (1,435 • the Tertiary Education. University of Mines and Tech‐
EUR) for higher and technical (Source: Ghana Education Ser‐ Kwame Nkrumah University nology
positions. (Source, see page vice) of Science and Technology
17: Original URL: https:// All Nation University College
statsghana.gov.gh/… short- Tertiary education University of Energy and Nat‐ Academic City University Col‐
URL: https://bit.ly/3wBFr0w ) ural Resources lege
In 2019, circa 496,000 stu‐ (Source: GHStudents.com)
Education dents were enrolled in tertiary Ghana Technology University
education in Ghana, which ac‐ College The University of Ghana edu‐
Ghana has one of the highest counts for a plus of 244% cates more than 38,000 stu‐
school enrollment rates in all within 10 years as the number Accra Institute of Technology dents per year. From that
of Africa with over 95% of chil‐ of students in 2009 was circa Regent University of Science about 1,000 students in com‐
dren visiting schools. The edu‐ 203,000. (Source: Statista) and Technology puter science. (Source Uni‐
cation system is based on: versity of Ghana Website).
• Basic Education (includes At least 10 universities offer
child care and counts from computer science education
age 4-15), in Ghana, incl.:
and (German Outsourcing As‐ ors as well as the impact on
sociation) and of the German economies. He is also Editor in
Process Automation Associ‐ Chief for the Outsourcing
ation. In this function, he Journal focusing on shared
Number of Education 79,521 works with leading organiza‐ knowledge from experienced
students in public
universities in 50,101
tions from buyer, provider, industry experts from Ger‐
Business
Ghana in 2019 and consulting side and also many, Europe and other coun‐
Arts & Social Science 47,424
Source: Statista with industry associations and tries. He is advising compan‐
Applied Science 36,442 government organizations, ies on their strategies and
concentrating on improving activities on the German mar‐
Science 13,702
market conditions for IT, BPO ket, as well as economic sup‐
Engineering 11,279 and SSC services as well as for port organizations on devel‐
Agriculture 4,848 The author: Stephan Fricke is Process Automation in Ger‐ opment and growth of local
CEO and Head of the Advisory many and Europe. He is a reg‐ ICT and BSS sectors. You can
Other 21,677
Board of the independent ular speaker and author on connect with Stephan via
Deutscher Outsourcing Verb‐ markets, their states and act‐ LinkedIn.com and Xing.com.
24 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 25Amsterdam
London
Brussels
Paris
Direct flights to and from European
and African destinations (list may
not be complete, please check
current flight info) Source: https://
www.accra-airport.com/
flights_accra_ghana.php
Lisbon
Country: Republic of Ghana
Government: Unitary presidential constitutional republic
Religion: 71% Christians, 17,6% Islam, 6,2 % other
Population: 31,072,940 (2020)
Official languages: English + 10 recognized local languages
Capital: Accra
Currency: Cedi (GHS)
GDP per capita: USD 8,343 (2020 estimate)
GDP total: USD 226 billion (2020 estimate)
Time zone: UTC
Burkina
Faso
Benin
A
AN
Cote Togo
GH
d’ivoire
Accra
KEY FACTS & International
Airport
LOCATION
www.outsourcing-destinations.org
Map: via 123rf.com, user: dikobrazikThe Institute of ICT Professionals Agencies (MDAs), educational institu‐
Ghana (IIPGH) is a professional associ‐ tions, corporate organizations, start-
ation which is made up of profession‐ ups, investors, and the civil society or‐
als in various domains of Information ganizations to create a vibrant ICT
ICT Sector Association and Communication Technology
(ICT) practice. The Institute is a con‐
ecosystem.
nector of ICT professionals from Gov‐
Institute of ICT
ernment Ministries, Departments and
Professionals
Ghana (IIPGH)
By David Gowu, Executive Director, IIPGH
Picture: Tech Entrepreneurs Forum with approval by IIPGHNETWORK NETWORK
We are creating an attractive ICT With an Executive Council as the Mobilization of professionals: Believing in the “early start” as part of
ecosystem by mobilizing all ICT pro‐ highest decision-making body, the IIPGH has mobilized over 1,900 re‐ its objectives, the institute in Novem‐
fessionals, students, and businesses Institute has a membership base of gistered members comprising of ber 2020, with its partners from Ger‐
under one professional association/ over 1900 registered professionals, professionals, students, and corpor‐ many, promoting technological and
body to positively influence policy, students, and corporate businesses. ate organizations. 90% of members entrepreneurial awareness among
development, standardization, and are professionals from all domains communities in Ghana and Africa –
delivery of ICT across Ghana and Since 2017, IIPGH has made signific‐ of ICT practice. www.iipgh.org introduced “Code it!” as a software
Picture: Students activity day, beyond. The institute also aims to ant progress and chalked some suc‐ learning platform for teaching chil‐
via IIPGH train and certify professionals, cesses, notably: Coding (Computer programming) dren and beginners to learn pro‐
provide opportunities through net‐ Project: The institute started this gramming easily. For more informa‐
working, educate the public, and initiative to introduce coding, an es‐ tion please visit: https://iipgh.org/
lead in technology advocacy. Our sential skill for the future to chil‐ institute-of-ict-professionals-ghana-
vision is to become the most reli‐ dren, teenagers and adults. Since iipgh-and-code-for-afrika-e-v-ger‐
able partner in ICT development in March 2018, over 10,000 students many-collaborate-to-promote-cod‐
Ghana and beyond. have been trained and awareness ing-among-ghanaian-kids/
program extended to over 25,000
students and professionals in Ghana The institute in May 2021 launched
and abroad. For more information the Digital Design and Creative
please visit: https://iipgh.org/coding- Coding Hub with its partners from
in-schools-and-communities-iipgh- Germany.
launched-more-centers-in-accra-
and-takoradi/ The Hub is meant to be a showroom
for tools and concepts for digital
learning and creative work–for in‐
novative and creative projects and a
center for national and international
exchange. For more information
please visit: https://iipgh.org/develop‐
ing-a-digital-literate-society-iipgh-
launches-digital-design-and-creative-
coding-hub/
30 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 31NETWORK NETWORK
members since April 2017. For more Workshops, seminars and webinars
information please visit: https://iipg‐ organized for over 12,000 data sci‐
h.org/institute-of-ict-professionals- ence enthusiasts since 2018. For
ghana-iipgh-organizes-data-science- more information please visit: https://
and-cyber-security-workshop/ iipgh.org/iipgh-starts-python-pro‐
gramming-training-to-promote-data-
Data Science awareness program: science/
this encompasses Artificial Intelli‐
gence, machine learning, data ana‐ Curriculum Review: Professionals
lytics and was introduced through from the institute reviewed IT cur‐ Picture: Cybersecurity and
webinars & Python training. So far, riculum of a private University and a data Science Workshop, via
550 professionals and students public Technical University in Accra & IIPGH
trained in Python programming. Kumasi, respectively. The BSc. In‐
Education, Awareness & Ad‐ ment programs in intermediate and
vocacy programs: Professionals advanced Digital Skills for employ‐
provide education on ICT such as ment. Over 200 graduates trained in
weekly articles published in the digital skills at Accra Digital Centre
Picture: Digital Design HUB,
via IIPGH newspaper, and online portals, tele‐ (ADC) in December 2018.
vision, and radio talk show, on tech‐
nology etc. Over 180 articles on ICT Seminar, Workshops & training
published in the newspaper since sessions: Delivered value to profes‐
November 2017. For more informa‐ sionals by organizing seminars, work‐
tion please visit: https://iipgh.org/ shops, and other training sessions as
category/articles/ a form of continuing professional de‐
velopment (CPD). Over 65 programs
Digital Skills Training for Employ‐ on entrepreneurship, communica‐
ment: Developed ICT skills develop‐ tions, Cybersecurity organized for
32 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 33NETWORK NETWORK
formation Technology curriculum of Platforms created on social media Due to the COVID-19 pan‐ solve our problems and a Tech Association in terms of size,
Academic City University College (WhatsApp, Facebook, Twitter, Tele‐ demic, this year the ICT Day Job Fair in March 2021 to un‐ positive impact, and influence
was reviewed in March 2019 and gram, LinkedIn & Instagram) for was held online. derstand the changing needs in the ICT space. Over 35 cor‐
BTech Data Mining & Web Develop‐ members to network and share in‐ of employers and skills devel‐ porate partners working with
ment and Mobile Computing for Ku‐ formation with the public. https:// Promoting local innovation: opment in the ICT sector. ht‐ the institute from various tech‐
masi Technical University. Others in‐ www.facebook.com/iipgh.org Highlighting local innova‐ tps://iipgh.org/tech-entrepren‐ nology companies, media,
cluding Ho Technical University are tions that would solve our ba‐ eurs-forum-tef-2019/ Civil Society Organizations,
currently under review. Promoting ICT Career awareness sic societal problems. Organ‐ educational institutions.
program for Girls: The Institute star‐ ized Tech Entrepreneurs Stakeholder Engagement to
Networking & Information Shar‐ ted another initiative to sensitize and Forum in February 2019 to promote ICT: Working with
ing: Social media as a main channel coach young girls from primary, JHS harness innovations that can other stakeholders to grow the
being used for networking and ad‐ and Secondary schools to take up
vocacy for the deepening of local courses and careers in ICT for higher
participation in ICT sector activities. chances of landing technology jobs
in the future. IIPGH in collaboration
with MTN Women in Technology or‐ The author: David Gowu is a such as Ericsson, MTN & Airtel
ganized the ICT awareness program Digital Transformation Leader on several projects across
for girls of the Adonten Senior High with passion for helping busi‐ Africa. He is a co-founder of
School on 25th April 2019 (Interna‐ nesses, professionals and stu‐ the Institute of ICT Profession‐
tional Girls in ICT Day). Further the In‐ dents to understand and als Ghana (IIPGH) and the first
stitute in collaboration with Voda‐ effectively deploy technology. Executive Director of the insti‐
fone Women in Technology He is a technology manage‐ tute. David leads a team of
organized an ICT career coaching ment expert, an Electrical/ over 50 full-time/part-time
workshop for students of the OLA Electronics Engineer and a staff of the secretariat of the leads the team to develop and
Girls Senior High School, Ho. The in‐ Project Management Profes‐ institute to carry out the ob‐ implement awareness pro‐
stitute also organized similar work‐ sional with expertise in jectives of the organization. grams such as weekly articles
shop for girls of Sunyani SHS. For design, deployment, opera‐ Some of the activities are: de‐ published in the newspaper,
more information please visit: https:// tions and digital transforma‐ velopment of capacity build‐ TV and radio talk shows, issu‐
iipgh.org/vodafone-iipgh-organized- tion of businesses. David had ing programs such as work‐ ing of statement on topical is‐
ict-career-coaching-workshop-for- a long span of consultancy ex‐ shops, seminars, webinars and sues, tech training programs
ola-girls-shs-ho/ and https://iipgh.or‐ perience in technology ser‐ short-term training for Con‐ such coding for kids, the
g/international-day-of-girls-in-ict- vices. He worked for multina‐ tinuing Professional Develop‐ youth and girls in under‐
workshops-in-selected-high-schools/. tional technology companies ment (CPD). In addition, he served communities.
34 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 35SECTOR INSIGHTS
ARTICLES & 38 IT-Outsourcing Business in Ghana - Interview
INTERVIEWS 46
53
Amalitech – from Training to Employment in ICT in Africa
The AZUBI Africa Program
56 Digital Media in Ghana - LetiArts Studio
64 Tracking Ghana’s DFS-Readiness As The World Advances Its Digital Shift
70 Fintech Multinational - DreamOval
www.outsourcing-destinations.orgINTERVIEW
Interview
Nicholas, your company Lir‐ The vision of the business enabled us to design an effect‐
IT-Outsourcing anz stands as a very successful
example of regional ICT con‐
sultancy and services. Could
from day one is to become the
primary and trusted IT Con‐
sulting and Management
ive IT consulting approach
that enables us to deliver the
maximum value to our cus‐
Business in
you give us a short introduc‐ Company in West Africa. We tomers within the shortest
tion to the company, its story hope to achieve this by help‐ time.
and business focus? ing businesses and organiza‐
tions optimize their opera‐
Ghana Nicholas: Liranz Limited is a
leading Information Techno‐
logy Consultancy & Manage‐
tions and output through
information Technology as a
helpful investment and not a
Interview with Nicholas Bortey, Chief ment firm with years of exper‐ burden.
ience in design, supply and
Executive Officer and Lead Consultant – IT implementation of IT support, We have been delivering ex‐
Outsourcing at Liranz, Ghana projects and solutions. pert IT consulting Services
over the past years; this has
Image: Liranz, GhanaINTERVIEW INTERVIEW
Our business is focusing besides current market situation for ICT ser‐
Picture: Nicholas Bortey, Chief
other ICT services on these key func‐ vices in Ghana? Executive Officer and Lead
Consultant, Source: Liranz
tional areas: IT Consultancy, Man‐
aged IT Services, IT Supports service, Nicholas: The Market for ICT services
IT Project, IT Consultancy & Manage‐ in Ghana is an emerging one. The
ment, IT Infrastructure & communic‐ consumer perception about the ICT
ation, Cloud Solutions, IT Security services has been largely improved
Solutions, IT Training and Coaching, from an obsolete view of ICT as
IT Audit & Advisory, IT Outsourcing, break and fix service to more of an IT
Digital Transformation, and Data incorporated in the day to day busi‐
center management. ness strategy.
Photo: UM6P
You have broad experiences in the Businesses are now beginning to
ICT sector, from buyer, over consult‐ realize that they can run more effi‐
ing and service provider side. Could ciently with technology at the helm
you give us a short evaluation of the of their business operations and
most importantly the need of a qual‐ businesses to Business leaders and
Local and
ity IT partner to lead their Business to a large extent, Government.
international
technology transformation journey.
businesses
This concept is gradually being ac‐ The ICT industry in itself is also grow‐
show growing
cepted as some organizations have ing steadily. The fact that the Gov‐
demand for
enrolled on our Managed IT Services ernment sector, as well as local and
advanced
for the management of their day-to- international businesses are now
technology for
day IT needs. heavily relying on and demanding
their businesses
more advanced technology for their
in Ghana
However, there is still a lot of work business processes in Ghana is one
that need to be done by myself and huge opportunity for the ICT sector
other stakeholders in the ICT service to grow further. It’s up to us - the in‐
provision industry. dustry players to match up to the de‐
mand and skillset required to grow
We need to continue to be vocal of faster.
the impact technology can have on
Laboratory Photo: Liranz
40 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 41INTERVIEW INTERVIEW
with regards to the practice of IT as a two major reasons for this syndrome; largely due to the investment in Hu‐
profession. Since ICT is a very broad firsts lack of mentors or leaders to man capital development to appre‐
Industry, most graduates have little look up to and the non-availability of ciate the role technology is playing
knowledge of the various specializa‐ information about possible career in their businesses.
tions within ICT. I recently conduc‐ growth paths.
ted an Interview to recruit a Help As an organisation, we have also led
desk Engineer; about 90% of the ap‐ As part of voluntary services, we take some of our clients on the digitiza‐
plicant could not distinguish pride in giving back the knowledge tion journey in the Oil & Gas, Agricul‐
between the roles of a Service desk we acquire on daily basis on the field ture, Legal Services, Logistics &
engineer and a Network engineer. back to society through “My IT CA‐ Transportation, Mining, Real Estate,
Photo: Liranz Practical exposure of students to REER” roadshow seminars, work‐ Education, Startups, Energy, nd
One aspect of concern that all mar‐ practicable skills in their course early shops, coaching and career guiding other sectors.
kets - from European to African eco‐ will orient students to the intricacies sessions in the universities in Ghana.
nomies - have in common is educa‐ of the IT profession. However, through years of practice I
tion and thus the availability of How do you evaluate the progres‐ have come to realize a particular
talent in ICT and business adminis‐ Lack of mentorship or leadership sion of digitization in Ghana? What challenge to all digitization projects.
tration related faculties. Could you causes career fatigue among IT Tal‐ are the sectors where you see the This challenge is the knowledge gap
give us your perspective as an em‐ ents and stifles their growth. Some most progress and adaption of di‐ between the end users of a system
ployer on the availability and level evident signs among staff are the gital business models? and basic skillset required to operate
of education in related fields in feeling of physically or emotionally new or proposed systems. Users re‐
Ghana? exhausted with a sense of reduced Digitization is progressing steadily in quire steady and continuous training
accomplishment and loss of per‐ Ghana. Several laudable initiatives on performing basic tasks with com‐
Qualified and Professional young sonal identity. have been initiated by the Govern‐ puters.
Talent in the Ghanaian Job Market it ment of Ghana such as an E-services Photo: Liranz
self is not a problem but developing Across my professional journey I platform (www.eservices.gov.gh),
him/her self and the profession to have come to the realization that; which has since been integrated into
the next level is where the problem the majority of junior or entry-level the www.epay.gov.gh platform to
is. Some factors that can help in de‐ staff are no longer self-motivated in provide a one-stop shop for all cit‐
veloping the talent are education pursing their career growth. This izens.
and mentorship/Leadership. syndrome denies the ICT industry of
very promising talents as they The financial sector in Ghana in my
On the educational front, there is switch career into other industries. own estimation is seeing the most
little practical exposure to students My personal investigation revealed progress and adaptation of digital
business models. This has been
42 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 43INTERVIEW INTERVIEW
What areas do you think need spe‐ lishment of the Cyber Security Au‐ all the Major ISPs across the world low hanging fruit for ICT investors.
cial attention from public / govern‐ thority to oversee matters related to are either prospecting or in the pro‐ Most Industry Leaders are beginning
ment side in order to support a sus‐ cybercrime and to improve security cess of setting a base in Ghana. Re‐ to appreciate the role of ICT in op‐
tainable growth of the ICT sector in in the digital services market. cently, a leading Internet Service timizing their business operations.
Ghana? Provider in West Africa submarine Currently, I am leading a digital
Education and training needs special fiber backbone interconnecting transformation drive for an Interna‐
Currently the Government of Ghana attention for a sustainable growth of Ghana and Portugal. They are cur‐ tional NGO who is seeking to lever‐
through the ICT for Accelerated De‐ the ICT sector in Ghana. Govern‐ rently building a state-of-the-art age on ICT tools to optimize their op‐
velopment Policy are implementing ments need to have a deliberate and Data Center in Ghana. erations of providing education to
several measures to support sustain‐ targeted plan for Education and re‐ teachers in rural area, who specialize
able growth of the ICT sector in training in the ICT sector. The Goal of Ghana has a vast potential in digitiz‐ in childhood education.
Ghana. The government in May 2019 this plan is to whip up the interest of ing its economy, major sectors are
announced the release of a new di‐ the citizens to appreciate the role of yet to be digitized making them a
gital roadmap to update the policy technology in transforming their
programme. In April of the same business operations as well as the
year, Ghana announced the estab‐ economy.
Nicholas Bortey is a technology ex‐ You can contact Nicholas via Linked‐
Should there be an appreciation of
pert who has de-monstrated leader‐ In: https://www.linkedin.com/in/
the interest in ICT; there will be a
ship in the IT industry in Ghana and nicholas-bortey-72442a21/
stimulated demand for IT profession‐
the West Africa region.
als and as well as IT service providers.
He has been honoured with multiple
What are from your perspective the
awards for his contribution to the in‐
factors that make Ghana a competit‐
dustry both Ghana and overseas. His
ive ICT location within the region?
expertise in IT strategy and Business
consultancy is one to reckon with a
Ghana is and will always be a com‐
good track record in helping busi‐
petitive ICT location within the re‐
nesses in areas of Business Trans‐
gion because of its enhanced busi‐
formation, Digital Innovation, and
ness climate. The lifeline of every ICT
Technology consulting. He is the
landscape is the availability of very
CEO of Liranz Limited, An Industry
reliable and stable Internet; Almost
leader in IT Consultancy & Manage‐
Photo: Liranz ment services firm in Ghana.
44 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 45Amalitech - A Social Business Empowering the Next
Generation of Technology Leaders in Africa
The world is constantly chan‐ AmaliTech, founded in 2019,
FromTraining to
ging – technological ad‐ is a social business that
vancements and digital trans‐ provides employment path‐
formation are playing a ways to young graduates in
dominant role in the business sub-Saharan Africa. To ensure
Employment in
strategies of companies; a successful transition from
Europe is facing an ageing university to office, AmaliTech
population with a declining provides necessary ICT/di‐
supply in digital skills. In gital training, tailored to‐
ICT in Africa
Africa, a young talented work‐ wards the needs of interna‐
force is emerging, eager to tional clients.
work but facing limited job
opportunities. This leads to How does that work?
new, unprecedented chances
By Katrin Hecker, Marketing Manager at
for cross-continental collab‐
Amalitech, Germany oration – one that AmaliTech
has decided to take.
Photo: Vodafone Internet Cafe (KNUST), Kumasi, Ghana. Credit: Kojo Kwarteng via unsplash.comWORKFORCE WORKFORCE
Amalitech training as AmaliTech strives for equal em‐ Amalitech service
academy – from ployment opportunities. Eligible centre – from training
recruitment to applicants are required to success‐ to employment
training fully pass the rigorous selection
process, including tests and inter‐ Successful graduates of the Amal‐
AmaliTech has perfected its recruit‐ views, before receiving an offer to iTech Training Academy are given
ment process over time, identifying join the AmaliTech Training the opportunity to work at Amal‐
the most effective sourcing chan‐ Academy in Takoradi, Ghana for free iTech’s Service Centre in Takoradi,
nels in Ghana – from social media ICT/digital training. Ghana. Employment at AmaliTech
campaigns, WhatsApp broadcast‐ means working closely with interna‐
ings and radio to university visits Trainees are committed to a six- tional clients on projects that are ac‐
and webinars. The recruitment month training programme that is quired through AmaliTech Services,
continuously adapted to client ex‐ ating a sustainable business model Photo: Amalitech
activities are tailored to AmaliTech’s a subsidiary of AmaliTech providing
target group: young graduates pectations in terms of skills and the link between European compan‐ that serves to create lasting value
from the ICT field, who are inter‐ know-how. The programme allows ies and the Service Centre. Service across the country.
ested in pursuing a career in the di‐ for trainees to establish founda‐ Centre tech experts are divided into
gital space. tional digital skills within the first skill-based project teams leveraging
Photo: Amalitech two months, followed by IT-related leading-edge technologies and plat‐ Amalitech projects –
specialisations including Software forms for successful project imple‐ from client projects to
Development & Engineering, Media mentations. sustainable social
and Design and Machine Learning impact
& Data Analytics. By offering cost-efficient and adapt‐
able solutions to clients, interna‐ AmaliTech is committed to support‐
To ensure flawless intercultural tional companies are realizing the ing the local community by encour‐
communication with future clients, potential of outsourcing digital pro‐ aging women, persons with disabil‐
trainees are provided with continu‐ jects to Ghana. The social aspect of ities, and children to join the tech
ous soft skill training to further their AmaliTech sets the company apart space, as it will exponentially gain
understanding of working on a pro‐ from other outsourcing companies – importance in the years to come.
fessional global level. surplus, generated through client
projects, is reinvested in the Amal‐ In collaboration with SOS Ghana,
Hereby, a special focus is placed on iTech Training Academy to enable AmaliTech is implementing a pro‐
the successful recruitment of wo‐ free training programmes, and local gramme that teaches children of the
men and persons with disabilities, community support – therefore cre‐ SOS Village schools, between the
48 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 49Advertisement
WORKFORCE
ages of 9 and 14, how to code – Cod‐ Additionally, AmaliTech strives to
ing for Kids. Trainers from the Amal‐ create opportunities for women to
iTech Training Academy hereby train easily join the training programme
SOS teachers to successfully transfer and continue their employment
relevant digital knowledge and mo‐ pathway at AmaliTech. Therefore, the
tivate children to grow passionate establishment of female accommod‐
about technology. By bringing tech‐ ation opportunities and a childcare
nology closer to young children, facility is planned. AmaliTech sees
AmaliTech hopes to contribute to this as a first step towards creating a
developing mindsets that are aware diverse work environment, where
of the relevance and importance of women feel welcomed and encour‐
digital skills. aged to pursue a career in the field of
ICT.
AmaliTech is committed to creating
an inclusive environment by break‐
ing down barriers that are hindering
persons with disabilities to join, be
trained, and work at AmaliTech. This
starts with providing an accessible
Photo: Amalitech
website that makes it easy for per‐
sons with disabilities to navigate
through the pages and find relevant
information, continuing with profes‐
sionally trained recruiters and adap‐
ted interview processes. By planning Driving social impact is a top priority
the provision of assistive technolo‐ for AmaliTech as it not only supports
gies and appropriate housing oppor‐ the local community but encourages
tunities for persons with disabilities, disadvantaged groups to join the
AmaliTech hopes to further establish Training Academy and continue
an inclusive environment and create their employment pathway in the
equal opportunities for all. ICT sector.
50 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 51WORKFORCE
Creating opportunities
for European
businesses and ICT
talent in Africa
The business model of AmaliTech is
set out to deliver the much-needed
digital skills to companies in Europe
while simultaneously providing the
The AZUBI
Africa Program
Photos by AZUBI Africa
talented youth in Ghana with oppor‐
tunities to successfully work on an in‐
ternational level and connect to the
global digital village. Professional training and accompa‐ Engineering and Cloud Technologies
nying public education is an import‐ for young IT professionals. The com‐
AmaliTech can be seen as a link ant pillar to meet the market needs bination of training and providing
between Europe and Africa, provid‐ for technical skills and the number of real job opportunities makes the
About the author: As Marketing
ing all the necessary requisites that available talent. Private initiatives program so attractive for young tal‐
Manager, Katrin has been establish‐
make it easy for companies to ex‐ can help to provide professional ents and for employers. The program
ing and managing the brands of
pand their business to Ghana – pre‐ education and training programs. is herewith building on a close col‐
AmaliTech since 2020. She holds a
qualified talent and high-quality di‐ laboration of its partner companies
master’s degree in business psy‐
gital services brought to you by the The Azubi Africa program of the Ger‐ getINNOtized and AmaliTech.
chology, with extensive knowledge
next generation of technology lead‐ man-Ghanan company getINNOt‐
in marketing and advertising & me‐
ers in Africa. >> www.amalitech.org ized is one of those initiatives. It
dia psychology. In her current role,
Katrin is developing strategies and serves as a conduit between aca‐
growing the brands of AmaliTech demia and the job market and com‐
through promotional activities – bines upskilling young talents, mak‐
creating international awareness ing them industry-ready, and
for the great potential Africa has to providing a rich talent pool for cor‐
offer in the digital sector. porate bodies to employ high per‐
formance candidates for real in‐
dustry impact.
The program is a career kick-starter
in the field of Data Science, Software
52 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 53Photo by lapping, Kwame
Nkrumah Memorial Park,
Source: Pixabay
WORKFORCE
The program works in 2. Certification with and industry
three steps: recognized examination (e.g. Mi‐
crosoft certification and Amazon
1. Training to acquire skills that Web Services (AWS) re/Start), to up‐
are in high demand, offering ca‐ grade applicants resumes and an
reer-specific development and a immediate workplace recognition.
holistic transformational learning as
well as a solution-focused training. 3. Job offers - because of the ac‐
Photo by Tobias Nii Kwatei Quartey
quired skills participants benefit Ghana Drone Picture, Source:
from an increased earning potential unsplash.com
and the program also connects to
Photos by AZUBI Africa
possible employers and enables in‐
dustry networking.
The program applies agile learning
strategies and thus helps trainees to Photo by Billal Omarr, Accra
Central Mosque, Source:
achieve proficiency in dynamic unsplash.com
work situations and holistic person‐
alities with organizational skills and
domain expertise. For more info ra‐
tion and to get in touch with the
program participants please visit
www.azubiafrica.org
Photo by Lindz Marsh Mole,
National Park, Ghana, Source:
unsplash.com
Photo by LifeOfDapo, Cape Coast
Castle, Ghana, Source: Pixabay
54 Copyright @ All rights reserved. German Outsourcing Association Copyright @ All rights reserved. Deutscher Outsourcing Verband e.V. 55
Photo by Julianna Corbett, Mole National Park, Ghana,
Source: unsplash.comYou can also read
