Getting Ready to Recruit Generation Z - Looking Ahead to the Future Work Force John Flato, Vice President, Advisory Services, Universum Global ...
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Getting Ready to Recruit Generation Z Looking Ahead to the Future Work Force John Flato, Vice President, Advisory Services, Universum Global john.flato@universumglobal.com
2016 | US | Students | All main fields of study
Who We Are
Present in 60 countries with Helping the world’s leading Surveying more than Thought leaders in Employer
regional offices in New York organizations strengthen 1.3 million career-seekers, Branding, publishing content
City, Paris, Shanghai, their Employer Brands for partnering with thousands of on C-suite level subjects.
Singapore, and Stockholm. over 25 years. universities and
organizations.
Serving more than 1,700 Full service Employer Our Employer Branding
clients globally, including Branding partner, taking content is published yearly in
Fortune 100 companies. clients from identifying renowned media, e.g. WSJ,
challenges and engaging CNN, Le Monde,
talent to measuring success.
BusinessWeek.
2016 | US | Students | All main fields of study
Sample client list
Some of the World´s Most Attractive Employers
3
2016 | US | Students | All main fields of study
Universum in the Media
Universum Rankings and Thought Leadership Publishers
4
1.4 million students across 60 countries share their career
preferences in the Universum Talent Survey
EUROPE
Ukraine Greece Kazakhstan Pakistan Belgium France Holland Ireland
Denmark Finland Norway Sweden
Austri Germany Switzerlan
a d
Poland Russia Czech Turkey Italy Portugal Spain UK
Republic
Covered by Universum in 2015
MIDDLE EAST
* including United Arab Emirates,
Saudi Arabia, Kuwait, Qatar,
Lebanon,
and Egypt.
AMERICAS AFRICA
ASIA/PACIFIC
Brazil Canada Mexico USA Columbi Morocco Algeria Ghana Australi Chin Hong Kong India Indonesia
a a a
Nigeria Kenya South Japan Malaysi Singapor Thailan Vietnam
Cost Panama Argentin Chile Peru Africa
Rica a e d
a
5
ADVISORY SERVICES
John Flato, Campus Recruiting Veteran
John Flato, Vice President of Advisory Services has more than twenty years experience
managing the corporate campus recruiting function, running a career services
department, and consulting with more than sixty clients on all phases of university
recruiting.
• Corporate Leadership: AlliedSignal (now Honeywell), CIGNA, and Ernst & Young/Capgemini
• University: Georgetown MBA Career Services Director; Johns Hopkins U faculty
• Consulting for 9+ years With Universum, Vault and own Businesses
• Speaking: Numerous speaking engagements at conferences, workshops, universities,
• Awards: NACE and EMA
• Publishing: Three chapters in books on HR and University Relations, plus articles in ERE
PROJECTS DELIVERED
• Strategy design and implementation
• Global school selection
• Custom surveys
• Training, documentation, outsourcing and more
SELECTION OF MORE THAN 60 CLIENTS ACROSS ALL INDUSTRIES
• Agilent • IBM
• AT&T • IFF
• BASF • J&J
• BP • Macy’s
• Campbell’s Soup • Merck
• Cisco • RBS
• Dell • Schlumberger
• Deloitte • Shell
• GE • Walmart
2016 | US | Students |
7
2016 | US | Students | Business
8
2016 | US | Students | Business
9
2016 | US | Students | Business
102016 | US | Students | Business
112016 | US | Students | Business
122016 | US | Students | Business
132016 | US | Students |
14Why this study matters
By 2030, many of the world's largest economies will have more jobs than
skilled people to do those jobs. *
As a result, the talent market is going to be even more competitive than it is
today. To prepare, Universum conducted the biggest Gen Z survey to help
our clients prepare for their future workforce.
* https://www.ted.com/talks/rainer_strack_the_surprising_workforce_crisis_of_2030_and_how
_to_start_solving_it_now
15What is covered in the study
Austria Belgium Czech Denmark Finland France Germany Holland Ireland Italy Kazakhstan Norway Poland Russia Spain Sweden Switzerland UK Ukraine
Republic
EUROPE
Australia Malaysi
Argentina Mexico a
AMERICAS
ASIA/PACIFIC
China Singapore
Brazil Panama
Peru Hong Kong Thailand
Chile
Colombia Canada India Vietnam
Costa Rica USA
Indonesia
MIDDLE EAST & AFRICA
South Africa Egypt Kuwait Lebanon Qatar Saudi Arabia Turke UAE
y
16For the first time ever, members of Gen Z told us
what they want for their future!
~ 50,000
respondents
17Who are Gen Z?
Born 1994 – 2009
(McCrindle Research Centre)
Born 1995 or later
(Adweek, Business Insider)
Born 1993 or later
(Statistics Canada)
18Who are Gen Z?
Ages 16-19
(born 1998 – 2000)
(Universum)
19Who are Gen Z?
Who are They?
• Roughly 70 M
• 25% of US Population
• HS-College Sophomores for
our discussion
20Generational comparison-Four
generations in the workplace
?
Baby Boomers Gen X Gen Y Gen Z
Hard working Self-starting Flexible ?
Specialized Loyal Non-hierarchical ?
Individualistic Driven Innovative ?
• Tangible/material success • More frugal
• Work to live • Digital natives
• No feedback • Word of mouth matters
• Blend in • Focused on the
• Climb corporate ladder consequences of
decisions 212017 | US | Students | All main fields of study
About the Universum Talent Research and the target groups
THE QUESTIONNAIRE THIS REPORT
• Created with over 25 years of experience,
extensive research within HR, focus groups and
communication with our clients, students and Number of respondents
professionals.
• Global perspective - local insight.
GROUP 1
• Conducted via an online survey. The online link
was distributed via university and alumni-
Your students 382
networks, communities, the Universum Panel and
different local and global partners.
GROUP 2
RESPONDENTS
• Students at higher educational institutions.
All students 81,102
• Professionals with an academic degree
• Non-academics
FIELD PERIOD
October 2016 to February 2017
Total number of
respondents in the survey 81,102
222017 | US | Students | All main fields of study
Personal Background | Ethnic & other aspects of diversity
50%
White/Caucasian Federal Pell Grant 32%
61%
recipients 26%
18%
Latino/Hispanic
10%
First in family to go to 27%
11% college 20%
Black/African American
7%
7% 10%
Multi-racial LGBT
6%
9%
East Asian / Native
5%
Hawaiian or Pacific
Islander 7% 6%
People with disabilities
3% 3%
South Asian
4%
Military veterans and 2%
2%
Middle Eastern reservists
1% 3%
American Indian/Alaskan 1%
Native 1% 3%
I prefer not to say
3%
1%
Other
1%
46%
Your students None of these Your students
4%
I prefer not to say 53% All students
3% All students
? • What is your ethnic background?
• In which of the following groups do you consider yourself a member? Please check all that apply. 232017 | US | Students | All main fields of study
Main field of study
35%
Natural Sciences
20%
25%
Humanities/Liberal Arts/Education
27%
24%
Business
33%
11%
Engineering
14%
5%
Computer Science Your students
6%
All students
? • What was your main field of study?
242017 | US | Students | All main fields of study
Top of mind associations with University of South Florida
? • What is the first word that comes to mind when you think of your college or university? • These are answers written in by your students.
• Spelling mistakes might occur. 25What we know now
Grew up in
Always uncertain times
connected
Breaking the
Most global
generation
Z education mold
261) Most global generation;
driven by impact and
entrepreneurial spirit
For Gen Z, the desire to
Globally connected and well
help change the world for
traveled
the better is not about
CSR or donating to Gravitating toward cities, where
charities. populations tend to be more
ethnically and culturally diverse
Aware of global events and
43% of Gen Z business opportunities
wants to start their own Recognize that the world has
companies significant problems, and they
in order to have an impact. want to help
@UniversumGlobal
272017 | US | Students | All main fields of study
Employer Reputation & Image
Attractive attributes
54%
Inspiring purpose
54%
51%
Ethical standards
45%
40%
Inspiring leadership
41%
37%
Innovation
38%
27%
Prestige
24%
27%
Attractive/exciting products and services
29%
18%
Market success
23%
15%
Fast-growing/entrepreneurial
14%
14%
Corporate Social Responsibility
15%
Your students
8%
Corporate transparency All students
8%
?
• Which attributes do you perceive as the most attractive? Please select a maximum of three alternatives. 282) Always connected
Despite the myth that
First generation to grow up with
Facebook is dead,
high speed, mobile internet
access 60% of Gen Y
Comfortable interacting online
with others specifically searches for
Consume and share content with employer information
ease through that channel.
Easily adapt to new technologies
and implement them in their Now imagine what that
workflow looks like for Gen Z, who
grew up using it.
29Talent is exposed to tons of information every day
Are you ensuring your employer brand will stand out?
By early 2014 nearly
3 billion
people were online
Facebook has almost
27 billion
1.2 billion WhatsApp messages are
sent every day
users worldwide
20%
758 million of the world’s internet
traffic is from mobile 6 billion
pictures are devices and we now hours of video are
shared on social buy more smartphones watched on YouTube
media every day than “dumb” phones every month
• Source: BI Intelligence http://thenextweb.com/mobile/2013/06/13/whatsapp-is-now-
processing-a-record-27-billion-messages-per-day/#!sawFj
30
• See also: http://www.youtube.com/yt/press/statistics.html2017 | US | Students | All main fields of study
Which communication channels do your students use the most?
59%
Social media
60%
52%
Employer websites
55%
43%
Career fairs
45%
28%
Career and job related apps
29%
26%
University press & student organisation publications
27%
25%
Job boards (sites where job openings are posted)
31%
24%
Employer office/site visits
24%
24%
Employer presentations on campus
26%
24%
Career guidance websites
26%
Your students
21%
Lectures/case studies as part of curriculum All students
22%
?
• Which channels do you use in general to learn about potential employers? 31..and Linkedin usage is going down among students. Quickly.
vs.
ALL STUDENTS, USA 2017
2015
cial me 1. Social media 87%
oyer we 2. Employer websites
areer fa 3. Career fairs
4.
Job boards (sites where job openings are posted)
Job boards (sites where job openings are posted) 68%
d job re 5. Career and job related apps
dent or 6. University press & student organisation publications
Not yet listed
entatio 7. Employer presentations on campus
idance 8. Career guidance websites
vertise 9. Employer advertisements on TV 50%
office 10. Employer office/site visits
68%
Social is still dominant,, LinkedIn
use has fallen dramatically since
2015 while the visual social
newbies, Snapchat and
Instagram, have really taken off.
32Top 10 social media
channels among Gen Z
96%
Facebook
77%
74%
YouTube
59%
4.1
64%
Instagram
43%
59%
Snapchat
25% is the global
33% average
Skype
30%
33%
Twitter
27%
Pinterest
10%
26%
30%
5.0
Tumblr is the average number
13%
of social media
Google+
24% channels used by
31%
US Americans Gen Z.
21%
Vine Global
8%
• Which online networks/communities do you use? 332017 | US | Students | All main fields of study
Which communication channels do your students use the most?
59%
Social media
60%
52%
Employer websites
55%
43%
Career fairs
45%
28%
Career and job related apps
29%
26%
University press & student organisation publications
27%
25%
Job boards (sites where job openings are posted)
31%
24%
Employer office/site visits
24%
24%
Employer presentations on campus
26%
24%
Career guidance websites
26%
Your students
21%
Lectures/case studies as part of curriculum All students
22%
? • Which channels do you use in general to learn about potential employers?
34Gen Zers across the Americas extremely open to
communication from employers about jobs…
90% 90% 90% 91%
87% 87% 88%
83% 83% 85% 84%
82%
74%
26%
17% 18% 17% 16%
13% 13% 15%
10% 10% 10% 12%
9%
Global LATAM Argentina Brazil Chile Colombia Costa Mexico Panama Peru North Canada USA
Rica America
I like it very much / I like it somewhat I dislike it very much / I dislike it somewhat
35
• How open are you to be contacted by a company regarding work opportunities?…but hardly any of them have been contacted
about job opportunities.
89%
79% 81% 79%
77% 77% 78%
75% 75% 75% 75%
71% 72%
29% 28%
25% 25% 25% 25%
23% 23% 21% 22% 21%
19%
11%
Global LATAM Argentina Brazil Chile Colombia Costa Mexico Panama Peru North Canada USA
Rica America
Yes No
• Have you been contacted by any company regarding work opportunities? 36Have you started actively communicating
your employer brand to Gen Z?
Are you ensuring your employer brand will stand out?
373) Grew up in uncertain times
Despite economic uncertainties,
Grew up during the “war on
terror” and various economic
crises
55% of Gen Zers
Parents and/or siblings facing
tremendous educational debt
are hopeful about their future
work-life. More goal-oriented, planning
careers earlier
Exposed to dramatically changing
industries; STEM skills becoming
even more critical: retail,
journalism, transportation, cable
broadcasting, industrial real
estate, GPS
@UniversumGlobal
The uncertain times did not quell 38
their entrepreneurial desireGen Z students in US prioritize job
security over the long term
Which of these career goals are most important to you?
Choose no more than three
58%
To be secure or stable in my job
40%
51%
To have work/life balance
41%
To be dedicated to a cause or to feel that I am serving 43%
a greater good 28%
27%
To be competitively or intellectually challenged
19%
25%
To be entrepreneurial or creative/innovative
28%
25%
To be a leader or manager of people
31%
19%
To be autonomous or independent
32%
18%
To have an international career
26%
US
12%
To be a technical or functional expert
18% Global
• Do you associate yourself with below statements? Scale • The percentages represent the share of respondents
1-5, where 1 means “No, not at all” and 5 means “Yes, who answered “yes” in each of the statements 39
always”2017 | US | Students
Career goals
60%
To have work/life balance
60%
50%
To be secure or stable in my job
52%
To be dedicated to a cause or to feel 49%
that I am serving a greater good 50%
39%
To be competitively or intellectually challenged
35%
28%
To be entrepreneurial or creative/innovative
27%
26%
To be a leader or manager of people
26%
20%
To have an international career
19%
13%
To be autonomous or independent
13%
8% DC Area Schools
To be a technical or functional expert
10% All Schools
? • Which of these career goals are most important to you? Please select a maximum of 3 alternatives.
402017 | US | Students | All main fields of study
Recent global research suggests that work-life balance is
mostly about the hours
Key Components of Work-Life Balance for U.S. Bachelor’s Candidates
% of respondents selecting component as important
Enough leisure time for my private life 76%
Flexible working hours (e.g. not limited to office hours) 58%
Recognition and respect for the employees 50%
Overtime compensation (monetary or by leisure time) 48%
Flexible working conditions (e.g. home office) 42%
Convenient work location 41%
No interruption of my leisure time (e.g. on holiday or at the… 37%
Acceptance of parental leave 32%
Financial support for parental leave 28%
Adequate time for recovering after working peaks 26%
Consideration of private interests in the holiday planning 26%
Offering external activities (e.g. sports, cultural events) 20%
No requirement for overtime work 17%
Opportunities for part-time work 13%
Offering child care 13%
Other 2%
• Source: Universum Millennials Survey,
41Gen Z in North America is less likely to
want to start their own company
78%
71%
66% 67%
65%
62%
58% 58% 58%
55%
41% 41%
38%
Global LATAM Argentina Brazil Chile Colombia Costa Mexico Panama Peru North Canada USA
Rica America
• Are you interested in starting your own company? 42It’s a brave new world for startups
…Tesla’s
Model 3 brings
its electric cars
to a mass-
market price
point…
SpaceX is one of
…and Uber is
two private
moving from a
companies
scheduling /
licensed to carry
brokerage app
cargo into orbit for
to a full-scale
NASA…
self-driving taxi
cab company.
41There are just a few problems with that…
This is not the
Tesla Model 3 –
It’s a 2015 model
Ford Focus
Electric.
This is not
SpaceX’s launch This is not
vehicle. Uber’s
It’s Boeing’s. prototype for a
(They’re the other self-driving car.
private company It’s GM’s.
licensed by NASA.)
414) Breaking the education mold
Student loans are increasingly
unsustainable Contrary to their parents, who
prioritized a college education,
Gen Z values experience over almost
tangible possessions, so the
argument for earning a degree
has less weight 59% of Gen Z
Employers are looking more for
skillsets or learning capabilities, is interested in finding out
thus reducing the importance of a more about how companies
degree offer education to people
who have no university
There has been a growth of degree
alternative education and online
learning tools
@UniversumGlobal
45Are high-schoolers considering skipping university
altogether?
"Would you consider joining the workforce instead of getting a
formal education at college/university, if an employer would
educate you in the field instead?"
Yes Maybe No
Eastern Europe 20% 55% 25%
Western Europe 18% 52% 31%
Middle East 18% 56% 27%
Africa 19% 44% 37%
USA/Canada 14% 49% 38%
LATAM 11% 47% 41%
APAC 12% 46% 42%
Global 14% 48% 38%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: Universum Gen Z study, 2015 46…but arguments miss students’ and parents’
emotional responses to the debate
Billionaire college dropout Was it worth it?
47
Along with Gates, Jobs, Dell, Ellison et alWhat Is Gen Z Looking
For in an Employer and
A Career?
48Gen Z students interested in
entrepreneurship are in it for the
impact and the ability to be their own
boss
59%
41%
I want to have an impact of the Americans
44% respondents are interested
51% in starting their own
I want to be my own boss company
46%
36%
I want to work flexible hours
28%
12%
I want to learn a lot quickly
18%
11%
I want to work with my peers
I want to see fast results
12%
11%
12%
55%
is the global
I like to work in a meritoractic 4%
average
enivonrment 11% US
I like working with a flat 3% Global
structure 9%
• What do you see as the strongest reasons to start your own company? (Max. 3)
• Are you interested in starting your own company? 49EY - Global generations: Very important factors
What They Study, Why and Who Influences
Them?
51Parents Still Have the Greatest Influence| US
70%
My parents
% of Gen Z influenced by the respective entity
60%
My teachers
50%
My friends
40%
News
30%
Mentor
20%
Other relatives
10%
Company representatives at school
0%
2000 1999 1998 1997
Career service at my school
Year of birth
• Who has most influence on your decisions regarding your
education and career? (Max. 3)
• What is your year of birth? 52Pure interest in subject matter is the
primary driver of Gen Z’s choice of
academic study
83%
69%
49%
39% 39%
33%
22% 22%
19%
15%
12% 13%
9% 7% 8% 7%
I am very I will be able to I will earn a lot There are many I want to work I want to study One or both of I will be able to
interested in the help people of money employment in a related at a specific my parents are have a fast
subject prospects industry university working in this career
area
Global US
• Which of the following influenced/influences you in your
choice of subject? (Max. 3) 53One out of five doesn’t
know what to study yet in
US!
Business
7%
15%
1%
of the Americans
10% respondents are influenced
Engineering
13% by company representatives
3%
IT / Computer sciences
6%
10%
Natural Sciences US
10%
Humanities and social 13% Global
sciences 12%
14%
Medicine
Law
4%
5%
10%
62%
of the Americans
18% respondents are
Other
13% influenced by their
20% parents
I don't know yet
16%
• Which area are you planning in studying? 54Women’s choice of major influenced by desire to
help people; men’s by earnings potential
83%
I am very interested in the subject
83%
57%
I will be able to help people
41%
34%
I will earn a lot of money
44%
18%
There are many employment prospects
20%
14%
I want to work in a related industry
16%
8%
I want to study at a specific university
10%
7%
One or both of my parents are working in this area
8%
US - Female
6%
I will be able to have a fast career
8% US - Male
• Which of the following influenced/influences you in your
choice of subject? (Max. 3) 55Women’s choice of major more influenced by
desire to help people; men’s by earnings potential
4%
Business
9%
5%
Engineering
15%
1%
IT / Computer sciences
6%
10%
Natural Sciences
10%
17%
Humanities and social sciences
10%
19%
Medicine
9%
4%
Law
5%
19%
Other
16%
US - Female
22%
US - Male I don't know yet
19%
• Which of the following influenced/influences you in your
choice of subject? (Max. 3) 56Students are losing interest in becoming technical
or functional experts
Percentage of Students Who Selected "To Become a Technical or
Functional Expert" as One of Their Top 3 Career Goals
60%
50%
40% USA — IT
UK —
30% Engineering/IT
USA — Engineering
20%
UK — Natural
Sciences/Health
10%
USA — Natural
Sciences / Health
0%
2008 2009 2010 2011 2012 2013 2014 2015
Source: Universum Talent Survey, 2015 57Those emotional responses have real
consequences — here’s just one example:
Computer Science Degrees Awarded in the USA,
as Percentage of all Bachelor's Degrees
4.3%
3.5%
3.2%
3.0%
2.5%
2.3%
2.1%
1.6%
0.6%
0.3%
1970-71 1975-76 1980-81 1985-86 1990-91 1995-96 2000-01 2005-06 2010-11 2015-16
(proj.)
58We need to bridge
the skills gapFuture
Implications
60One-fifth of Gen Z students
are anxious about their
future work-life
Are you in general hopeful or fearful about your future
work-life?
69%
of the Americans
respondents feel rather
I am very hopeful I am somewhat hopeful hopeful about their future
work life
I am neither hopeful nor fearful I am somewhat fearful
I am very fearful
US 42% 27% 12% 17% 3%
Global 33% 32% 17% 15% 3%
65%
is the global average
• Are you in general hopeful or fearful about your future work-life?```` 61Gen Z students’ greatest fear regarding
employment is that they won’t get a job that
matches their personality
That I won't get a job that matches my personality 50%
37%
That I will underperform 39%
34%
That I will get stuck with no development opportunities 29%
36%
That I won't be seen as valuable to the organization 28%
21%
That I won't realize my career goals 28%
28%
That I will work too much 25%
19%
That nobody will listen to me 18%
17%
To mix up my personal and professional lives 18%
23%
Too tough work climate 11%
15%
That I will not get the chances I deserve because of my age 10%
9%
That I will not get the chances I deserve because of my gender 9%
10%
That I will not get the chances I deserve because of my sexual 5%
preferences 5%
That I will not get the chances I deserve because of my ethnic 3%
bakground 8% US
Global
• What are your greatest fears regarding your work life? (Max. 3) 62Most Gen Z believe that they will enjoy an
equal or higher standard of living than their
parents, slightly less in the USA
To what extent do you agree with the following statement?
Over my lifetime, I believe I will enjoy a higher standard of living than my parents.
I strongly agree I agree I neither disagree not agree I disagree I strongly disagree
US Gen Z 14% 34% 46% 4% 3%
US Millennials 28% 30% 30% 9% 4%
Global Gen Z 17% 38% 37% 5% 3%
• To what extent do you agree with the following statement? Over my
lifetime, I believe I will enjoy a higher standard of living than my parents.
• Source for US Millennials: Universum Millennial Survey 2014 63Gen Z and Millennial Comparisons
64For Millennials:
Getting stuck with
no development
opportunities
For Gen Z:
#1 career
Not getting a job
fears that matches my
personality
65
@UniversumGlobalAre Gen Z’s fears different from the Millennials’?
50%
That I won't get a job that matches my personality
33%
39%
That I will underperform
26%
29%
That I will get stuck with no development opportunities
40%
28%
That I won't be seen as valuable to the organization
25%
28%
That I won't realize my career goals
30%
25%
That I will work too much
31%
18%
That nobody will listen to me
9%
18%
To mix up my personal and professional lives
18%
11%
Too tough work climate
14%
10%
That I will not get the chances I deserve because of my age
11%
That I will not get the chances I deserve because of my 9%
gender 10%
That I will not get the chances I deserve because of my 5%
sexual preferences 2%
That I will not get the chances I deserve because of my 3% US Gen Z
ethnic bakground 12%
US Millennials
• What are your greatest fears regarding your work life? (Max. • Source for US Millennials: Universum Millennial Survey 66
3) 2014Different generations also have different
priorities in life
47%
To spend time with my family
60%
46%
To have a successful career
38%
44%
To grow and learn new things
53%
36%
To have many good friends
21%
34%
To live a long and healthy life
44%
30%
To work for the betterment of society
34%
28%
To be able to have time to enjoy my hobbies
23%
21% US Gen Z
To be wealthy
13% US Millennials
• If you had to prioritize in life, what would you • Source for US Millennials: Universum
put emphasis on? (Max. 3) Millennial Survey 2014 67Gen Z looks first at the friendliness of people
when assessing cultural fit with an organization
77%
Friendliness of people
68%
59%
The view on equality/diversity
49%
48%
Organizational structure
39%
The level of empowerment of the 39%
employees 32%
38%
Style of office environment
39%
The level of formality 36%
(communications/dresscode) 31%
24%
General brand image
30%
16% US
The level of entrepreneurship
29% Global
• Which of the following aspects of your future employer's culture
should match your personality? (Max. 3) 68Assessing cultural fit
83%
Friendliness of people
71%
64%
The view on equality/diversity
53%
50%
Organizational structure
47%
The level of empowerment of 36%
the employees 42%
34%
Style of office environment
43%
37%
The level of formality
35%
17%
General brand image
30%
13% US - Female
The level of entrepreneurship
19% US - Male
• Which of the following aspects of your future employer's culture should match your personality? (Max. 3) 69Which of the following statements best define
challenging work to you?
Being asked to do things that are outside of my 54%
comfort zone 42%
A task that takes me to my limits 32%
22%
A constant and heavy workload 32%
18%
High level of responsibility 31%
33%
Learning new things on a daily basis 21%
33%
Low level of coaching by my teacher/manager 18%
7%
Working with talented colleagues who inspire me 16%
26%
Being empowered by my teacher/manager 16%
21%
Being involved in innovative work 15%
33%
A changing environment 15%
15%
High level of monitoring by my teacher/manager 9%
6%
Meritocracy 6%
17%
Low level of monitoring by my teacher/manager 5%
4% US Gen Z
High level of coaching by my teacher/manager 4%
4% US Millennials
• Which of the following statements best define challenging work to you? (Max. 3)
• Source for US Millennials: Universum Millennial Survey 2014 70Gen Z’s mind-set differs from
the Millennials’
66%
Taking time to think
83%
65%
Future-Oriented
84%
63%
Seeing the bigger picture
82%
62%
Solution-focused
78%
53%
Questioning assumptions
62%
48%
Balancing behaviours
75%
36%
Continuous renewal of yourself US Gen Z
48% US Millennials
• Do you associate yourself with below statements? Scale 1-5, where
1 means “No, not at all” and 5 means “Yes, always” • Data on Millennials taken from Universum
• The percentages represent the share of respondents who answered Talent Survey 2015 (US Undergraduates
“yes” in each of the statements aged 20-25) 71Gen Z research findings in a
nutshell
Commmunication Education Work Life Personality
Gen Z in US are very 20% of Gen Z students The majority of Gen Z Most Gen Z students in US
open to being contacted in US do not yet know students in US are describe themselves as
by employers regarding which broad field of hopeful about their future responsible and commited,
work opportunities. study they will choose. work-life. say that they take time to
Most of them haven‘t Their main influencers However, they have think, and are future-
been contacted, are their parents, while some distinct fears oriented.
although they are they claim that they compared to the The most challenging thing
present on five social choose their area of Millennials: Gen Z fears at work for them would be
media channels on study primarily by to a larger extent than to be asked to do
average. interest in the subject. the Millennials that they something outside of their
will not get a job that comfort zone. Combined
matches their with their preference for
personality, that they will secure & stable jobs, these
underperform and that findings show that Gen Z in
nobody will listen to US are a realistic and
them. pragmatic generation.
72The time to act is now.
Key questions to address now:
• How are you planning to adapt or grow
your training and development
By the time Gen Z enters the programs?
workforce, they will have already • Are you prepared to source talent from
been guided and influenced. alternative education options?
• Does your organization have a defined
The race for Gen Z starts now, and purpose? Is it communicated?
anyone not thinking ahead will be
• How is your organization differentiated
behind. from your industry or competitors?
• Is your brand uniform globally, unique
in every market, or locally adapted from
a global brand structure?
75“Orville Wright didn’t have a
pilot’s license.”
• Hire for potential, train for skill
• Focus on cultural fit
• Be less stringent academic requirements (i.e. specific major
or GPA) 76UI - PITCHING WORKSHOP - SEPTEMBER 7TH Q&A universumglobal 77 .com
John Flato Vice President, Advisory Services Universum Global John.flato@universumglobal.com John.flato@campusstrategicpartners.com 201-400-2343 Check out the new book: Winning the War for College Talent, https://createspace.com/5699921 All proceed go to NACE.
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