Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia

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Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
Geographical Indications in the work of FAO and its Regional Office for
                       Europe and Central Asia

                                      Dmitry Zvyagintsev
                                          Policy Officer

                    FAO Regional Office for Europe and Central Asia

                           Ankara, Turkey, December 3, 2019

               Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
Quality & Origin programme
Since 2007, to assist member countries in implementing
origin-linked quality schemes to:
•   Support sustainable value chains
•   Contribute to sustainable food systems for improved nutrition

       Technical assistance
       Studies and guidance/recommendations
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
Geographical indication schemes in Croatia, Hungary and Poland
PDF URL (English version):
http://www.fao.org/3/CA0938EN/ca0938en.pdf
PDF URL (Russian version):
http://www.fao.org/3/CA0938RU/ca0938ru.pdf

Linking people, places and products: A guide for promoting quality
linked to geographical origin and sustainable Geographical
Indications. Russian ed.
PDF URL (Russian version):
http://www.fao.org/documents/card/en/c/I1760RU
PDF URL (English version):
http://www.fao.org/documents/card/en/c/debded43-9d99-5c74-a440-
e8db347941ac
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
FAO – technical assistance 2007-2012

       Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
FAO ongoing technical assistance on GIs
 En cours          Bénin         appui à la filière et IG ananas Pain de sucre

 Sur le point de   Afghanistan   “development of a GI system” (GCP) 2018-2021 (1.8 million USD)
 démarrer
                   Philipines
                   Laos GI       ”consultancy for GI system” in relation with country loan from ADB on SMEs (UTF)
                                 (370KUSD)
                   Peru          Biodiverité- Global Environmental fund (GEF): Système ingénieux du patrimoine agricole
                                 mondial (SIPAM, GIAHS), IG et marché territorial
 Formulation       Antigua and   appui à l’enregistrement IG (accord EPA)
                   Barbados
                   Sri Lanka     Spices
 Possibilités      Afrique       Valorigin avec AFD: Afrique / migration
                   UA
                   OAPI ARIPO    DGAGRI/UA : Pan-African Programme 2014-2020

                   Sénégal       Appui à la filière Madd, suite séminaire regional, évaluation des potentiels, collaboration
                                 OMPI
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
FAO-EBRD cooperation- GI related projects
Country           Product/Pilot GIs                                    On board                                                      Status
Croatia           •   Baranski kulen (GI status, July 2012- EU – PGI   •   Agrokor company, Beljé and producers Neretva              Completed
(2011-2012)           23.09.2015)                                      •   Small holders                                             https://www.youtube.com/wat
                  •   Mandarin of Neretva (GI status, Sept 2013; EU    •   Ministry of agriculture                                   ch?v=_irKtwspBQM
                      - PDO 15.07.2015)
Serbia            • Kopaonik Ajvar (roasted pepper paste)              •   Ministry of agriculture and IPO                           Completed – On-going new
(2014-2016)       • Sour cherries, Oblacinska                                                                                        phase
                  • Raspberries, Arilje                                •   Nectar, Foodland/Atlantic group                           www.youtube.com/watch?v=_
                  ----------------------------                         •   Oblacinska cooperative of sour cherries; Ariljé           GdTfEuYkDE
                  • National label: “Serbian quality – Srpski              association and producers ; Smallholders in Kopaonik
                                                                                                                                     http://www.eastagri.org/meeti
(2017-2020)            Kvalitet” label , meat Sector                   •   Meat companies                                            ngs/index.php?id=116
Montenegro        •    Dried beef meat from North Montenegro           •   Companies: Franca-Mesopromet, Goranovic                   Completed –
(2015-2016)       •    Stelja (Dried whole sheep carcass) from         •   Smallholders                                              http://www.eastagri.org/meeti
new project            North Montenegro                                •   Ministry of agriculture                                   ngs/index.php?id=136
                                                                                                                                     http://www.eastagri.org/meeti
on linking with   --------------
                                                                                                                                     ngs/index.php?id=139
tourism           • HORECA sector, Ministry of agriculture and
2018-2019              tourism
Turkey            •   Bursa black figs                                 •   Fig and peach producers, firm Uludag Icicek, federation   Just completed
(2016-2018)       •   Bursa peaches                                        of cooperatives                                           http://www.eastagri.org/projec
New project                                                            •   Uludag university                                         tcorner/index.php?id=142
on Pine honey                                                          •   TPE, ministry of agriculture
Georgia           Dairy sector :                                       •   Ministry of agriculture and Sakpatenti                    Ongoing
(2017 – 2019)     • Sulguni                                            •   Sante, Dairy association, Tushuri guda asso
                  • Tusheti guda                                       •   Retailers: Carrefour, Agrohub, Goodwill
                  • Tenili
                         6 cheese                                      •   Origin Georgia, Cheese guild, Slow Food
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
FAO-EBRD study
on GI economic impacts

               Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
Main economic impacts - 1
• Robust impact of GIs on final products prices - from 20 to 50% increase
   • In most cases, with some variations depending on the type of market

• Better income redistribution to primary producers:
   • For 3 cases: Colombian coffee (+25% in the price paid to producers before and after PGI
     registration), Manchego and Tête de Moine cheese: better price for milk paid to farmers
     compared to substitute

• Increase of production, especially in the long term after possible initial
  decrease
   • All cases except Darjeeling tea - E.g. Tête de Moine cheese +300% between 1986 and
     2014; Kona coffee +250% increase between 1995 and 2015; Manchego cheese +83%
     between 2001 and 2013.

    Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
Main economic impacts - 2
• Market access enhanced, new markets or growing markets
    • In 5 cases: Darjeeling tea, Kona coffee, Manchego cheese, Taliouine Saffron,
      Tête de Moine cheese

• More economic resilience, especially through diversification
  (in 6 cases) and decommoditization (decreasing dependency to global
 market price) (in 2 cases: Penja pepper, Kona coffee)

• Positive externalities
    • Price increase also for substitute products (Futog cabbage, Vale dos Vinhedos,
      Penja pepper)

  Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
Geographical Indications in the work of FAO and its Regional Office for Europe and Central Asia
Key success factors
• Specific quality and specifications, for differentiation and
  adding value, importance of the innovations

• Organized collective action: horizontal and vertical
  coordination – importance of trust and longer experience

• Effective marketing strategy : branding , targeting, accessing
  new markets

• Sound legal and institutional system

Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
Bursa black fig, Turkey (2016-2018)
                                                                                                                         Black Fig
                                                                                                                         Production
                                                                  Shape
                                                              5,00
                                                              4,50
                                                                                                                         Area:
                                             Aroma                               Effusion
                                                              4,00
                                                              3,50
                                                                                                                         overlapping of
                                                              3,00
                                                              2,50                                                       different maps of
                                Firmness                      2,00                           Skin Colour
                                                              1,50                                                       the specific
                                                              1,00
                                                              0,50                                                       conditions for the
                                                              0,00
                                 Taste                                                         Separation of shell       Black fig
                                                                                                                         production

                                         Smell                                           Thickness of shell

• FAO-EBRD project started
                                                 Inside gap               Flesh colour
  in 2016, to support 2                                                                             Aydın            Bursa

                                Product
  pilots in the Bursa region,   characteristics
  and to the institutional      and difference
  frame, especially             between Bursa
  certification and control     and Aydin
• Black Bursa fig registered    Lab analysis and
                                tasting (28
  in Nov 2018 and ongoing       samples)
  submission to EU
THANK YOU

   Dmitry Zvyagintsev, REU Policy Officer
              Dmitry.Zvyagintsev@fao.org

Centre d’Investissement /Division de la Nutrition et des Systèmes Alimentaires
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