GENERIC BROCHURE 2020 1 - Brookfield Properties
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GENERIC BROCHURE 2020 1
RETAIL LEASING
GENERIC BROCHURE
20202020 2
GENERIC
RETAIL LEASING
BROCHURE
20202020 3
4
INTRODUCTION
6
BERLIN
11
POTSDAMER PLATZ
24
THE DEVELOPMENT
35
CONTACT
GENERIC BROCHURE 2020 INTRODUCTION 4 A FUTURE VISION POTSDAMER PLATZ IS A NEW KIND OF URBAN CENTRE IN BERLIN’S DYNAMIC COMMUNITY
GENERIC BROCHURE 2020 INTRODUCTION 5
GENERIC BROCHURE 2020 6
BERLINGENERIC BROCHURE 2020 BERLIN 7
A VIBRANT
URBAN HOTSPOTGENERIC BROCHURE 2020 BERLIN 8
THE BERLIN
DEMOGRAPHIC
Residents make it
Germany's largest city
55% of the population
is younger than 45 years of age
Live in Berlin, making
it an international city
New residents moved
to the city in 2019 PIANO LAKERETAIL LEASING
GENERIC BROCHURE
20202020 NAME OF SECTION
BERLIN 9
VISITING BERLIN
Berlin is a popular travel destination ranking
third after London and Paris. The Berlin tourism
industry closed 2019 with a growth of 3.8 percent
in the number of overnight stays according to
Visit Berlin.
— 14 million visitors in 2019
— 34 million hotel stays 2019
— 8.5 million domestic visitors
— Average age of visitors to Berlin 38.6 years
— 65% of visitors come to Berlin for the
attractions whilst 45% for the art & culture
offerings
Hotels around Potsdamer Platz:
GRAND HYATT HOTELGENERIC BROCHURE 2020 BERLIN 10
MUSEUM FÜR PRENZLAUER
MOABIT
NATURKUNDE BERG
THE CENTER OF THE CITY
ALEXANDER
BERLIN PLATZ
HAUPTBAHNHOF MITTE HACKESCHER
MONBIJOUPARK MARKT
FERNSEHTURM
BRANDENBURGER
TOR
SIEGESSÄULE FRIEDRICHSHAIN
DEUTSCHE TECHNISCHE
OPER UNIVERSITÄT BERLIN GENDARMENMARKT
TIERGARTEN
ZOOLOGISCHER CHECKPOINT
CHARLOTTENBURG GARTEN CHARLIE
GROPIUS BAU
EAST SIDE GALLERY
KADEWE
KREUZBERG
10 MINS
GÖRLITZER
WILMERSDORF PARK
PARK AM
GLEISDREIECK
SCHÖNEBERG 20 MINS BERGMANNKIEZ
30 MINS TEMPELHOFER
FELD FLUGHAFEN
BERLIN BRANDENBURGGENERIC BROCHURE 2020 11
POTSDAMER PLATZGENERIC BROCHURE 2020 POTSDAMER PLATZ 12
THE PULSE
OF PROGRESSGENERIC BROCHURE 2020 POTSDAMER PLATZ 13
OUR VISITORS
Potsdamer Platz is a new kind of urban centre
in Berlin's dynamic community. An energetic
place, comprised of Berliners, Office Workers
and Tourists, attuned to what's happening now
in global and local culture.
Visitors a day
Daily at Potsdamer Platz
vs 45.9% International visitors
PAULANER WIRTSHAUS BERLINGENERIC BROCHURE 2020 POTSDAMER PLATZ 14
AT THE CENTRE BERLINER
PHILHARMONIE
STAATSBIBLIOTHEK
ZU BERLIN
HAUPTBAHNHOF SONY
CENTER
REICHSTAG BRANDENBURGER
TOR
MALL OF
BERLIN
OF THE CULTURE
DISTRICT
NEUE GROSSER
NATIONALGALERIE TIERGARTEN
MARLENE-
DIETRICH-PLATZ
PIANO-SEE
TILLA-DURIEUX-
PARKGENERIC BROCHURE 2020 POTSDAMER PLATZ 15
EASILY ACCESSIBLE U6 S25 U8 S1 S26 S2 S8 RB12 RB24
ALT-TEGEL
FROM ALL OF BERLIN PANKOW
BUS U2
OSLOER STR.
U9
BUS
S75 WARTENBERG
U7 GESUNDBRUNNEN
JUNGFERNHEIDE RE3 RB25
S7
RE2 RE4 RE6 RB10 RB13-14
S3 RUHLEBEN S41 BUS
U2 S42 HAUPTBAHNOF FRIEDRICHSTR.
WESTEND S46 ALEXANDERPLATZ
S9
U55
BRANDEN- RB26
BURGER TOR
S5
OSTBAHNHOF
S5 U5
ZOOLOGISCHER GARTEN U1 U3
WESTKREUZ
U1
UHLANDSTR.
S3
RE1
Brandenburger Tor 5 Mins U4 U8
Alexanderplatz 10 Mins INNSBRUCKER SÜDKREUZ HERMANNSTR.
Zoologischer Garten 10 Mins PLATZ
S47
U6 ALT-MARIENDORF
U9 RB14 S8
U3 KRUMME LANKE RATHAUS STEGLITZ
Brandenburger Tor 10 Mins RE2
FLUGHAFEN
Zoologischer Garten 30 Mins BERLIN BRANDENBURG
RB24
S1
Alexanderplatz 40 Mins S7 RE1 RE7 RB21-23 S25 S26 RE3-5 S2 RUDOW U7 40 MINS S45 S9SONY CENTER
GENERIC BROCHURE 2020 POTSDAMER PLATZ 16
PHILHARMONIE
DA M E R STRASSE
POTS Historische
THE BEST OF BERLIN
Ampel
POTSDAMER
LUDWIG
5 PLATZ
IN A SINGLE PLACE
EICHHOR
7
BEC
NSTRASS
K STRAS
KEITH HARING
BOXER
E
6 SS
E
SE
World-class architecture, cinema, theatres, R A
ST
EICHHOR
gourmet restaurants, premium hotels and VOXS
TRAS
SE ER
office spaces. 24 hours a day, 365 days a year. DAM 8
NSTRASS
OTS
P
ST
LTE
E
FONTANEPLATZ
R
A
ES
EM
AN
4
N
ST
R AS
E
JOS
ASS
EPH
S
3 -VO
E
N-E
ICH
END
ORF
STR
F-G
ASS
E
MER
MARLENE-
DIETRICH- 9
SDA
PLATZ
2
POT
RUD
O LF-V
ON
-GN
10 EIST
-GA
SSE
E
1
ASS
STAATSBIBLIOTHEK ZU BERLIN
STR
EIC
LINK
HH
OR
NS
TR
AS
BRÜ
DER
SE
-GR
IMM
-GA
SSE
MARK DI SUVERO
GALILEO
1 Theater am Potsdamer Platz
FER
PIANO-SEE
THEATERU
2 Club Theater Berlin TILLA-DURIEUX-PARK
E
ASS
3 Spielbank Berlin
STR
Grand Hyatt Berlin
NG
4
ELLI
5 The Mandala Hotel
SCH
6 CinemaxX
7 Panoramapunkt
8 Daimler Contemporary
9 Shopping
10 Stage Bluemax TheaterGENERIC BROCHURE 2020 POTSDAMER PLATZ 17
WORLD-CLASS
BERLIN’S BESTGENERIC BROCHURE 2020 POTSDAMER PLATZ 18
THE ONLY PLACE IN BERLIN COMBINING
PRIME RETAIL, OFFICE AND RESIDENTIAL
BUILDINGS WITH 5 STAR HOSPITALITY
AND EXCITING ARTS AND ENTERTAINMENT
Current tenants include:
NEW RETAIL ENTRANCEGENERIC BROCHURE 2020 POTSDAMER PLATZ 19
A PLACE TO DINE
With a total of 20 places to grab a snack, have
a lunch outside, or have a fine dining experience.
Potsdamer Platz has an option for every moment
of your day.
Dining experiences include:
WEILANDS OUTDOOR DININGGENERIC BROCHURE 2020 POTSDAMER PLATZ 20
A PLACE TO WORK
Potsdamer Platz includes 130,000 sqm office
space in total and offers workspace for 30,000
employees daily.
Companies located at Potsdamer Platz include:
LINKSTRASSEGENERIC BROCHURE 2020 POTSDAMER
NAME OF SECTION
PLATZ 21
A PLACE TO EXPERIENCE
A place that offers exclusive and unexpected
experiences alongside local classics, sparking
interest and encouraging reconnection.
— Award Ceremonies
— Film Premiers
— Concerts
— Theatre Performances
BERLINALE 2020
BERLIN LIGHTWEEK 2020RETAIL LEASING
GENERIC BROCHURE
20202020 NAME OF SECTION
POTSDAMER PLATZ 22
A VIBRANT HUB FOR ENTERTAINMENT,
CULTURE AND ARTSGENERIC BROCHURE 2020 POTSDAMER PLATZ 23
SUSTAINABILITY
AT POTSDAMER PLATZ
One of the first districts in 2011 to be awarded
the DGNB sustainability certification in silver for
the use of health and environmentally friendly
building materials, the absence of air conditioning
systems and for central waste separation.
litres of drinking water are saved
each year through collected rainwater
approximately of urban water body
in the form of a lake as a specifically
designed biotope
reduction of primary energy through
efficient ventilation and façade systemGENERIC BROCHURE 2020 24
THE DEVELOPMENTGENERIC BROCHURE 2020 THE DEVELOPMENT 25 THE ARKADEN AT POTSDAMER PLATZ WILL ONCE AGAIN BECOME BERLIN’S MOST INSPIRING AND VIBRANT SHOPPING DESTINATION THE NEW SHOPPING EXPERIENCE WILL INCLUDE A DIVERSE MIX OF RETAIL, DINING AND ENTERTAINMENT.
GENERIC BROCHURE 2020 THE DEVELOPMENT 26 NEW RETAIL HIGH STREET
GENERIC BROCHURE 2020 THE DEVELOPMENT 27 NEW RETAIL HIGH STREET
SONY CENTER
GENERIC BROCHURE 2020 THE DEVELOPMENT 28
PHILHARMONIE
DA M E R STRASSE
POTS
6 BLOCKS CONCEPT POTSDAMER
LUDWIG
PLATZ
EICHHOR
The repositioned shopping experience will be
BEC
NSTRASS
K STRAS
Berlin’s only fully roofed retail high street and lie
E
within Potsdamer Platz’s vibrant ecosystem. SS
E
SE
R A
ST
EICHHOR
VOXS
ER
TRAS
SE
DAM
NSTRASS
OTS
P
ST
LTE
E
FONTANEPLATZ
R
A
ES
EM
AN
N
ST
3
R AS
E
JOS
ASS
EPH
S
-VO
E
N-E
ICH
END
ORF 6
STR
F-G
ASS
E
MER
G
PPIN
MARLENE-
DIETRICH-
SDA
2
SHO
PLATZ
POT
RUD
OLF-V
ON
-GN
EIST
-GA
5
SSE
E
ASS
STAATSBIBLIOTHEK ZU BERLIN
STR
EIC
LINK
HH
1
OR
NS
TR
4
AS
BRÜ
DER
SE
-GR
IMM
-GA
SSE
FER
PIANO-SEE
THEATERU
TILLA-DURIEUX-PARK
E
ASS
STR
NG
ELLI
1 Fashion/Entertainment
SCH
2 Mercato Matropolitano
3 F&B
4 Mattel
5 Technology/Sports
6 Beauty/FashionGENERIC BROCHURE 2020 THE DEVELOPMENT 29
TARGET TENANTS
The retail area will fall across four levels and
2
feature innovative brands and new concepts
in the retail mix. The concourse level allows direct
access to the parking garage and direct access
to the train station.
1
G
Retail
Entertainment
Food and Beverage
Office BGENERIC
RETAIL LEASING
BROCHURE
20202020 THE
NAMEDEVELOPMENT
OF SECTION 30
A DIVERSE MIX OF BIG BRANDS AND
DISRUPTIVE RETAIL WILL BRING THE
TASTEMAKING AND TRENDSETTING
COMMUNITY TO POTSDAMER PLATZGENERIC BROCHURE 2020 THE DEVELOPMENT 31
ENTERTAINMENT TENANTS
BERLINALE MATTEL MAGIC MIKE
The Berlin International Film Festival is held annually at Since its foundation in 1945, Mattel has been one of the world's most After great success in Las Vegas and London, Channing
Potsdamer Platz. It is one of the ‘Big Three’ alongside the important toy manufacturers in the areas of play, learning and development. Tatum’s MAGIC MIKE LIVE has come to Berlin. A 360-degree
Venice Film Festival and Cannes Film Festival. In 2020 In its extensive brand portfolio, Mattel offers the popular icon Barbie® dance and acrobatic spectacular, experience a night of
they celebrated their 70th anniversary. as well as numerous other internationally renowned brands such as Hot first-class entertainment based on the hit films MAGIC
Wheels®, Fisher-Price®, Thomas & Friends®, Uno® and Scrabble©, as well MIKE and MAGIC MIKE XXL and marvel as fourteen of the
@berlinale Hosted yearly in February as a variety of product lines in collaboration with leading entertainment hottest, most talented men in the country perform in front
and technology companies. Mattel employs approximately 31,000 people of, behind, and on top of the audience.
in 40 countries and territories and sells its products in more than 150 nations.
@magicmikeliveberlin Now Open
Opening 2022GENERIC BROCHURE 2020 THE DEVELOPMENT 32 DINING TENANTS MERCATO METROPOLITANO PAULANER THE BARN MM is much more than a food market: it’s an urban Bavarian delicacies served in an authentic pub The Barn in Weinhaus Huth serves coffee specialities destination, a community space, an ambitious social project atmosphere. We say cheers to the new Paulaner and for the first time, special coffee-based cocktails - and above all, a MMovement. Natural, sustainable and Wirtshaus at Potsdamer Platz. a collaboration with Freimeister Kollektiv. Natural wines unadultered foods are brought together and served using from Viniculture in Charlottenburg are also featured. recyclable or compostable materials with the ultimate goal @paulaner Now Open Fresh, home-made cakes, sandwiches, and other light of achieving a zero waste business. This will be Mercato options are also available. The Barn was featured in Metropolitano’s first location outside of London. the Netflix show, Unorthodox in 2020. @mercatometropolitano Opening 2022 @thebarnberlin Now Open
GENERIC BROCHURE 2020 THE DEVELOPMENT 33
TENANT MARKETING
OUT-OF-HOME PRESS SOCIAL ENGAGEMENT COMMUNITY ENGAGEMENT
Station branding on the metro hot Approx Approx Approx
105M
spots / City Light Posters during peaks
of tourism periods and events / Mega
Lights on traffic hot spots / Radio
campaigns and much more
Readers annually
750
Social media posts annually.
1900
Email Subscribers
Equal to a potential reach of approx:
4.75M+GENERIC BROCHURE 2020 GLOBAL RETAIL 34
CANADA UNITED KINGDOM GERMANY CHINA SOUTH KOREA
4 PROPERTIES CANARY WHARF POTSDAMER PLATZ 2 PROPERTIES IFC MALL
1M+ total retail sq ft 1.4M+ total retail sq ft 1.3M+ total office sq ft 1.3M+ total retail sq ft 880K+ total retail sq ft
Fashion retailers, restaurants,
200+ shops, services, dining 300+ shops, cafés, bars, 495k+ total retail sq ft grocers and entertainment 100+ Fashion retailers,
& entertainment across 4 restaurants, services and dining and entertainment
ideally situated properties amenities. 130 shops and restaurants,
2 five-star hotels, casino and
Development underway cinema and 300 residential
for Wood Wharf & Crossrail units
Place
CANADA
UK
GERMANY
UNITED STATES
CHINA SOUTH KOREA
INDIA
UAE
9
Countries
BRAZIL
155M+ AUSTRALIA
Total Square Feet
UNITED STATES INDIA
170+ PROPERTIES BRAZIL UNITED ARAB EMIRATES
6 PROPERTIES ICD BROOKFIELD PLACE POWAI BUSINESS AUSTRALIA
200+
64% of the U.S population DISTRICT 5 PROPERTIES
live within an hour drive 2.4M+ total retail sq ft Development under-way for ICD
of a Brookfield Properties Brookfield place in Dubai. 150k+ total sq ft of high 300K+ total retail sq ft
shopping center 6 well-located properties street retail
in Rio de Janeiro and São Amenities include office space, Development under-way for
Retail Assets Including 116M+ people reside within Paulo offering retail dining, health and fitness, retail, dining, Fashion retailers, dining options two properties, bringing new
Mixed Use Developments our trade areas and entertainment and a private members club. and amenities office and retail to market.GENERIC BROCHURE 2020 35
POTSDAMER PLATZ
CONTACT
KATHARINA TREIBER JENNIFER MACDONALD
Vice President / Senior Director Retail
Asset Management jennifer.macdonald@
katharina.treiber@ brookfieldproperties.com
brookfieldproperties.com +49 172 6619710
+49 172 3014170 –
– ROGER GOYK
DAVID ZILLER
Director Retail
Senior Associate / roger.goyk@
Asset Management brookfieldproperties.com
david.ziller@ +49 176 17368643
brookfieldproperties.com
+49 152 28507519You can also read
