Garden Route and Klein Karoo Tourism - A presentation to the Deputy Minister of Tourism stakeholder engagement - Plett Tourism
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Garden Route and Klein Karoo Tourism A presentation to the Deputy Minister of Tourism stakeholder engagement Presented by Monde Stratu, GRDM Municipal Manager
Garden Route District Municipality, the leading, enabling and inclusive district, characterised by equitable and sustainable development, high quality of life and equal opportunities for all.
Introduction to the Garden Route A place of opportunities whose sole focus is serving its community, the Municipality is well located on the N2 between two (2) of the country’s cities. A district with good transport and road infrastructure network, situated halfway between national ports and has its own two (2) recreational ports. Pristine beaches and a relatively unspoilt environment. The district is well known for its tourist’s attractions and natural beauty. The GRDM encompass the following seven (7) B-municipalities: Hessequa; Mossel Bay; George; Bitou; Knysna; Oudtshoorn and; Kannaland. www.visitgardenrouteandkleinkaroo.com
Introduction to the Garden Route
The Garden Route District Municipality as a Category C Local Authority strives to deliver on our
mandate through:
Unlocking Resources for equitable, prosperous and sustainable development
Providing the platform for co-ordination of bulk infrastructure planning across the District;
Providing strategic leadership towards inclusive /radical / rigorous socio-economic change;
Transformation to address social economic and spatial injustice;
Redressing inequalities and access to ensure inclusive services, information and
opportunities for all citizens of the District;
Initiating funding mobilisation initiatives / programmes to ensure financial sustainability;
Co-ordinating and facilitating social development initiatives
www.visitgardenrouteandkleinkaroo.com
Strategic Pillars
Growing an inclusive district Bulk Infrastructure Sustainable Environmental
economy Coordination management
Healthy and Socially stable A skilled workforce and
Financial Viability
communities communities
Strengthening of district roles
Good Governance and enhanced relevancy
www.visitgardenrouteandkleinkaroo.com
www.visitgardenrouteandkleinkaroo.com
Economic Profile
The three biggest contributors to the District’s GDPR in 2018:
Finance, insurance, real estate and business services sector - (25.0 per cent),
Wholesale and retail trade, catering and accommodation sector - (18.3 per cent) and
Manufacturing sector - (14.5 per cent)
• George municipal area was the major contributor in all sectors, except mining and quarrying;
• Mossel Bay municipal area was the biggest contributor owing to gas fields near its coast and limited
mineral resources in the other municipal areas.
Mossel Bay municipal area was the second largest contributor within the finance, insurance, real estate
and business services; wholesale and retail trade, catering and accommodation; manufacturing;
transport, storage and communication; and community, social and personal services sectors.
• Oudtshoorn municipal area is the second largest contributor in the electricity, gas and water sector and
the general government sector;
• Hessequa is the second biggest contributor in the agriculture, forestry and fishing sector.
• Knysna and Bitou municipal areas are the second and third largest contributors in the construction sector
respectively.
• Kannaland municipal area’s contribution to GDPR was significantly smaller than the other municipal
areas, but the municipal area realised a strong contribution in the agriculture, forestry and fishing sector.
www.visitgardenrouteandkleinkaroo.com
Economic profile cont.
• District economy is expected to contract by 6.6 percent in 2020 as a result of the lockdown announced in
March 2020 in an effort to curb the spread of COVID-19.
• The lockdown restricted trade in most sectors, particularly in the second quarter of 2020.
• Travel restrictions also resulted in the stagnation of the tourism industry, which is a valuable source of
jobs in the District.
• GRDM is approaching growth and development in a holistic nature looking at all sectors of the economy
and how they are interlinked to achieve socio-economic growth.
In doing this the GRDM is looking at achieving the following:
Attraction of both outward and inward investment
Investment in both hard and soft infrastructure
Making the business environment more conducive to business
A participatory approach to LED
Public Private Partnerships (PPPs)
A move towards community based LED.
www.visitgardenrouteandkleinkaroo.com
Garden Route Growth & Development
strategy
The risk context and profile for the District and its plans have been revised, and medium and long-term
outlooks adjusted on the basis of the best available information and forms the Garden Route Growth and
Development Strategy.
The strategy is shaped by regional priorities, which are the thematic focus areas listed below, selected
through a combination of research, policy analysis and stakeholder engagement:
1) A water secure future
2) A circular economy
3) Resilient agriculture
4) Sustainable tourism
5) Supporting wellbeing and resilience
6) A connected economy: transport and rural-urban integration
7) Sustainable local energy transition
www.visitgardenrouteandkleinkaroo.com
Garden Route Economic Recovery Plan
• The full effect of the Covid-19 pandemic on the world, our Country, Province and
• District will not be fully understood until this crisis has passed.
• All the growth sectors in the District have been impacted, especially the tourism and
hospitality sector and retail sectors which have been hardest hit by this pandemic,
and which will also be the last sectors to recover from this crisis.
• Garden Route Growth & Development Strategy Priority Areas as the basis for the
Recovery Plan
• The Economic Recovery Plan includes specific interventions and timelines that will
assist in addressing the impact of the Covid-19 pandemic and will need resources
and effective and efficient collaboration to implement these interventions
successfully.
www.visitgardenrouteandkleinkaroo.comGarden Route Investment Promotion
The Garden Route District Municipality has developed a Garden Route Investment Prospectus with
the purpose of:
Displaying the region’s investment friendly climate and economic opportunities to the national and
international business community and in so doing:
Attracting new investments
Retaining and expanding existing investments in the Garden Route region.
• The Prospectus includes key investment opportunities of all seven (7) B-municipalities as well as the
District Municipality’s specific opportunities.
• A Garden Route investment website has been developed and is part of the focused attempts to
ensure that the investment opportunities available in our region, is vigorously marketed.
• An SLA with Wesgro will be signed to assist with Investment promotion and Export development.
www.visitgardenrouteandkleinkaroo.comwww.visitgardenrouteandkleinkaroo.com
REGIONAL TOURISM STAKEHOLDERS AND INSTITUTIONAL ARRANGEMENTS
Settlements with a
Municipality LTO Institutional arrangements
pop over 2000
Plett Tourism is an independent non-profit organisation
with a board of directors and an executive chair who
Plettenberg Bay,
Bitou Plett Tourism manages the operation. In addition to a grant from the
Kranshoek, Kurland
Municipality, funds are raised from corporate sponsorships
and events.
George, Wilderness,
George The municipality employs staff who are responsible for
George Uniondale
Tourism tourism coordination, marketing and development.
Haarlem
Riversdale, Heidelberg,
Witsand, Albertinia, Explorer’s A Tourism officer is employed by the municipality to
Hessequa
Stilbaai, Slangrivier, Garden Route coordinate with local volunteer organisations.
Gouritzmond
Ladismith
Both local tourism offices are funded by the municipality.
Ladismith, Calitzdorp, Tourism &
Kannaland Currently only Calitzdorp Tourism is funded by Kannaland
Vanwyksdorp, Zoar Calitzdorp
mun due to lack of funding and dedicated Tourism official.
TourismREGIONAL TOURISM STAKEHOLDERS AND INSTITUTIONAL ARRANGEMENTS cont.
Settlements with a
Municipality LTO Institutional arrangements
pop over 2000
Wesgro is responsible for the delivery of tourism promotion
services only on behalf of Knysna Municipality, and will
Knysna, Sedgefield, work closely with the Local Economic Development (LED)
Knysna Knysna Tourism
Rheenendal department of Knysna Municipality to ensure better
collaboration between tourism development and
promotion.
Mossel Bay Tourism is an independent non-profit
Mossel Bay, Groot Brak, Mossel Bay organisation with a board of directors. It receives an annual
Mossel Bay
Hartenbos, Klein Brak Tourism grant from the Municipality and raises funds from
membership fees and events.
An independent non-profit organisation, Oudtshoorn
Oudtshoorn, Oudtshoorn
Oudtshoorn Tourism receives a grant from the Municipality and
Dysselsdorp, De Rust Tourism
membership fees.Garden Route District Regional Tourism Office (RTO) is responsible for the
coordination of the “Garden Route and Klein Karoo” brand, but there are
opportunities for targeted collaboration that consolidates this unified brand
Potential opportunities for a single Garden Route approach would include:
• A single marketing platform and events calendar
• Digital marketing for entire region (e.g. blogger/e-marketing campaigns)
• A holistic value proposition with various packages (theme based) for the
region
www.visitgardenrouteandkleinkaroo.comREGIONAL VISION & MISSION
• It is not enough for the Garden Route to be defined
as the most beautiful destination; the regional
tourism vision for the next 10-years is to be an
inspiring place to visit.
• This is aligned with the growing demand for
experiences rather than products, and is
complementary and inclusive to the LTO’s marketing
campaigns.
• The mission is therefore to be recognised as the
‘most inspiring places’ to visit in publications
published by various travel writers and media groups.
www.visitgardenrouteandkleinkaroo.comSTRATEGIC PRIORITIES FOR TOURISM 2019 – 2023
Developed in line with this vision and mission, and informed by the provincial objectives
and local feedback, are proposed as:
DESTINATION MANAGEMENT
EFFECTIVE MARKETING
FACILITATE EASE OF ACCESS
TRANSFORMATION
VISITOR EXPERIENCE
www.visitgardenrouteandkleinkaroo.comKEY REGIONAL TOURISM MARKETING AND DEVELOPMENT PROJECTS
Project Description
To properly plan and coordinate all tourism marketing and development
initiatives, the district requires credible and relevant statistics in
Research/Statistics partnership with Wesgro assist with effective decision making
The Forum is attended by all the 8 Local Tourism offices in the region as
well as the Local Economic Development officials who are responsible for
LTO forum engagements and
tourism from the B municipalities, to discuss various important issues
Partnerships with regards to tourism marketing and development as a collective
The investigation of current routes and the status quo of these routes in
the District, as well as the investigation and development of new routes
The Promotion of Routes with linkages into the various towns, resulting in a spread of tourism
spend across the district and Chairing of Regional Tourism Liaison
Committee for tourism signageThe program seeks to provide culinary skills training for unemployed youth in the
Garden Route District. The training is intended to equip learners with the skills to
Cater Care Project access jobs in the local hospitality industry and tourism sector.
• Supported 82 students since 2016, Over R1Million spent over the last 5 years
with youth between 18 and 35 benefiting
Exhibitions and The Garden Route & Klein Karoo tourism office assisted 26 SME’s within the
Trade Shows tourism industry over the entire region to attend the WTM – Africa virtual platform as
- WTM – Africa part of the implementation of Garden Route economy recovery plan by subsidizing
- Africa Travel Indaba for all participants at no cost to them. A total of 33 participants attended WTM –
- Gauteng Getaway Africa 2021
- Namibia Expo • Invitations to top trade buyers for post show educationals
Marketing Collateral Provide effective updated tourism information and compile route information to
ensure lesser known areas are marketed. Promotions in publications and A safety
GR&KK Tourism Safety
plan that gives action in case of emergency and disaster, and a leaflet with
Plan
emergency numbers. A specially designed COVID19 safety flyer.
safety tips leaflet
GR&KK COVID19 safety
Website: www.visitgardenrouteandkleinkaroo.com
flyer
FB page: @grandkkDrive-in Cinemas across 9 Towns in the Garden Route and a Virtual Online International
Platform with over 60 Films. A paid partnership through the film office and the
showcasing of our new GR&KK tourism video on all platforms (pre, during and post
GR Film Festival
films). Creation of GR tourism marketing video aired on Dstv.
The support of festival and events in the District, with the assistance of Wesgro and the B-
Garden Route municipalities. The compilation of Festival and Events in the district to avoid duplication
Festivals and Events or events occurring simultaneously through means of an electronic events calendar.
Garden Route Garden Route District Municipality and George Airport signed a Memorandum of
Understanding signifying a commitment to enhance connectivity between national
Airlift initiative
gateways, cities and surrounding areas through a 3-phase collaborative project and drive
the tourism agenda in terms of the airlift initiative.Hosting, coordinate and facilitate itineraries for Media/Tour Operators etcetera.
Tourism educationals,
The Regional Tourism office is responsible for coordinating tour operator, media and film
post show tours and
educationals to the region. The regional office in collaboration with LTO’s draws up tailor
Fimiliarisation trips made itineraries to best showcase our offerings and attractions for these groups.
A broad scope of non-financial assistance provided, which includes business development
SMME support interventions (equipment and input material) and training interventions. The objectives of
programme with the initiative are to assist small businesses with equipment, stock and other necessities to
strengthen, improve and expand their businesses to create more employment
LED opportunities within the Garden Route district and enhance tourism supply chain
CONCLUDING REMARKS
The appeal of the destination will be ongoing and ever changing and
therefore requiring the constant participation of the municipality, tourism
organisations and the residents of the district.
#ExploreandExperience #GRandKKDiversityThank you
Enkosi
Dankie
Head Office: 54 York Street, George
Tel: 044 803 1300
www.gardenroute.gov.za
info@gardenroute.gov.zaYou can also read
