G-Town Red - MAV Technology
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G-Town Red
Team Photo
Title
How might we use technology to normalise
ambition in aboriginal youth and provide
guidance and access to safe & flexible
education and employment?
Living in two different worlds
Modern, Traditional,
Fast and competitive, Culture,
Connected by technology Family
I WILL I CAN FAIL ! TRY
Low visibility of the opportunities available
Jules
I want to be a lawyer
14 yrs old At School
Whittington Kinship Missing
Lives with nan
Pains: Confidence, Low Expectations, Fear of Failure, Not
enough guidance, Generational gap with nan
Gains: Guidance, Guest speakers, Student Support,
! " #
Mentorship, Normalising her ambition
Johnny
I want to be a leader
17 yrs old Not at school
Corio Kinship Missing
Trauma Not working
Pains: Low Expectations, Trauma
Gains: Safety, Security, Being a Sustainable Leader, Mentors,
Role Models
! " #
Mary
I want to be a role model
19 yrs old Living alone
Grovedale Kinship Missing
Trauma Not working
Pains: Access to money, childcare, education, mental
wellbeing, rejection.
Gains: Childcare access, Flexible work,
Independence + Self Determination, Uplifted Wellbeing,
! " #
Be a role model for the next generation.
Title
How might we use technology to normalise
ambition in aboriginal youth and provide
guidance and access to safe & flexible
education and employment?Success Factors
More employed More educated
Victorian Aboriginal 15-24 yr old Victorian aboriginal youth achieving no higher
unemployment level to drop from than grade 9 falls from 18.4% to 16% & non school
27% to 25% by 2021 (ABS Census) qualifications increase by 10%, by 2021
Stakeholder Engagement User Satisfaction
>1000 active users, > 2000 plans, >30,000 Net promoter score = >10
video views, > 100 employers listed by 2021 after one yearIdeation & Evaluation
Any Ideation Examples???
Value Proposition
It is Changes
Anyone It’s
Get $$$ culturally your
can do it exciting
safe attitudeConstraints (It failed game)
Peer to Not Must be Must be Must be
peer dependent culturally appealing visible
on transport safe
Technology Must be Must be
must be
Early Measurable
flexible / impact funded
accessible outcomes ongoing
adaptable
Must
Low
engage all
maintenance
stakeholdersNyaal Open your eyes Not all Australians see the same opportunities Nyaal is a technology based mentoring platform.
3 Features
Guidance Video Instant Path Finder …
Jobs Detector
…
• Guidance and testimony videos • Online tool delivering and instant • App that detects jobs as you
presented by peers, influencers specific and contextual career enter retailers and service
and mentors distributed on web plan job areas and pushes the
social media platforms opportunity to your phoneGuidance Videos
Practical advice and inspiration to
normalise ambition:
• Short videos such as:
• Classes e.g. Make a resume
• Achievers sharing their story
• Wellbeing e.g. mental, cooking
• Live one to many
• Live mentor to one
• It’s peer to peer for trust
• Also influencers and mentors
• Authentic and fun
• Open to non aboriginals to learn
• Production value = viable
• Strong SEO, YouTube, Instagram &
Facebook….and the app / pwaJobs Detector
An app that makes jobs more
visible:
• As enter service area if a job is
advertised and you meet
criteria it gets pushed to your
smartphone
• Notifications can include
action buttons
• Some retailers with WiFi
• Extension of jobs board solution
that connects and matches
you with safe and flexible jobsInstant Path Finder
An instant plan, a visualised path
– no career meetings, no travel,
no judgement:
• Simple high level timeline from
now to your goal
• Specific courses, locations and
dates (which you can edit)
• Initially rule based logic, but
AI/machine learning to suggest
ever more contextual paths
• Links to relevant mentorship
opportunities and case studies
• Connects you to other users on
same pathValidation – Job Sources Sources API Safe Filter SEEK YES NO INDEED YES NO Jora NO NO Wan-Yaari Aboriginal Consultancy NO YES VIC Careers (careers.vic,gov.au) NO NO Oh …few apis, no Geelong Careers NO NO accreditation Colac Jobs Victoria (GWYLF) NO NO system…jobs Whitelion NO NO detector will Westvic NO NO need to collect Victorian Group Training (VGTC) NO NO safe jobs itself Deakin Uni Careers NO NO Gumtree Jobs NO NO
3 More Solutions (Jobs Detector)
Curate Auto Query Listers Train &…
Accredit
…
• Humans verify which jobs are • Automatically sends emails to • Develop criteria and test.
safe, by talking to sources, listers listers on seek and indeed and Deliver accreditation as
and employers and input these asks lister to self assess against culturally safe employer.
into to the collection in jobs criteria via short online form. If self Employers listing on our
detector report as compliant then jobs Is platform; in onboarding we
listed. educate and test for cultural
safety. If not complaint may list
if book training appointmentTitle We are defining “culturally safe” as: A deep genuine learning and understanding of aboriginal people creating a culturally safe environment where aboriginal people can feel safe in their identity, culture and community.
Culturally Safe
A certification process would
include:
• training to support basic
level of awareness and
build cultural capability
• provision of guidelines,
policy and resources for
workplacesRoadmap
MVP Phase 2 Phase 3
Guidance Videos Pathfinding app Safe Jobs Detector
• Fast to market. • Introduce § Launch the jobs board
• Build an Audience complimentary channel § Assess to culturally safe
• Delivers early app to audience. jobs
ourcomes • Download videos § Educate and train
• instant planner employers
• Connect to a real life § Match and push jobs
mentor § Job detecting feature
• 24/7 chat in appNext Steps 1. Concept test 2. - Production and user testing of sample video 3. - Validation of accreditation and data strategy 4.
Title Thank you Ruby Evans Chris Daley Senior Aboriginal Mentor, Head of Design, Ansible Strong Brother Strong Sister Chris.daley@ansibleww.com ruby@strongbrotherstrongsister.com Keeden Graham Sheetal Dhadial Senior Aboriginal Mentor, Technical Consultant, Ansible Strong Brother Strong Sister Sheetal.dhadial@ansibleww.com keeden@strongbrotherstrongsister.com Gemma Evans Troy Smithells Senior Aboriginal Mentor Apps Specialist, Telstra Strong Brother Strong Sister Troy.Smithells@team.telstra.com gemma@strongbrotherstrongsister.com Fiona Maw Alessio Bonti Eco Dev Officer University Lecturer, Deakin Uni Geelong City Council A.bonti@deakin.edu.au fmaw@geelongcity.vic.gov.au Jo Birley Sanchit Dang Great Ocean Road Tourism Masters of IT, Deakin Uni jo@gort.com.au sanchitd5@live.com
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