FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 - NEW WAYS TO ENABLE PAYMENTS
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PAYMENTS SHAPING THE FUTURE FUTURING PAYMENTS A WORLDLINE MAGAZINE 2020 EDITION #2 NEW WAYS FIGHTING MULTICHANNEL INNOVATION TO ENABLE FRAUD COMMERCE AND TRENDS PAYMENTS p17 p20 p29 p7
IN THIS EDITION EDITORIAL WELCOME TO PERSONALIZED CONSUMER EXPERIENCE MUST TAKE CENTER STAGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 FUTURING PAYMENTS EDITION #2 NEW WAYS TO ENABLE PAYMENTS POS: DEAL WITH THE COMING ANDROID EVOLUTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 YUMI BRINGS EMOTIONS INTO YOUR CUSTOMER EXPERIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 SO FAST, IT’S INVISIBLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 In this second edition of Worldline’s magazine, our primary focus will be on payments SECURE PAYMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 seen from the perspectives of the consumers and the B2C merchants. LATEST TRENDS IN (MOBILE) BIOMETRICS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Growing expectations - fueled partly by the ongoing digitization and the maturing of the e-commerce market - place increasing demands on the retailers’ ability to catch and retain the attention of the consumers. FIGHTING FRAUD Online shopping today covers a rapidly growing part of the total B2C sales, and retailers operating in the physical world need more than ever to be able to offer new levels of TOWARDS POST-QUANTUM SECURITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 shopping experiences to convince consumers to keep supporting them. STRONG CUSTOMER AUTHENTICATION – WHERE ARE WE NOW?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 A superior shopping experience may of Another security challenge, which is lurking course consist of many different elements, somewhere in the near future is the fact MULTICHANNEL COMMERCE and the ones related to payments only make up for a part of the picture. But it’s an that once quantum computers become a reality their amazing power will completely important part, and it’s about much more disrupt today’s means of security and WL ONE COMMERCE HUB: HOW TO INCREASE EFFICIENCY than just the handling of the monetary force us to rethink cryptography all over AND ENHANCE CUSTOMER SATISFACTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 transaction in itself. In this edition of again. We are telling the story about this Futuring Payments we will look at several fascinating and slightly frightening future CASE STUDY: DIGITAL WALLET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 examples one of them being the highly scenario - and luckily Worldline is already flexible payment device YUMI, which in working tirelessly together with the best fact enables merchants to not only offer cryptographic minds in the world to CASE STUDY: DIGITAL RETAIL – A ROMANTIC SHOPPING EXPERIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 an enhanced shopping experience but also manage this worthy challenge in time. to merge offline and online shopping in a CASE STUDY: BLOCKCHAIN FOR REAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 never before seen capacity. Futuring Payments was launched in June 2019, and the positive reception Regardless of how advanced an reaffirmed our assumption of interest experience shops may be able to offer among Worldline’s many stakeholders in a INNOVATION AND TRENDS consumers in the future, basic payment magazine dedicated to the new and most security needs to be in place, and we need significant trends in the payment world. THE SUBSCRIPTION ECONOMY: HOW DOES WORLDLINE to be able to fight fraud more efficiently HELP COMPANIES SET UP PAY-PER-USE OFFERINGS? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 going forward. We like to thank all of our stakeholders, and we hope that you will enjoy this edition Strong Customer Authentication (SCA) is of Futuring Payments as well. WORLDLINE E-PAYMENTS CHALLENGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 a new requirement as part of PSD2, but since the implementation of SCA has been Happy reading! EMPOWERING SEAMLESS, SECURE & LOW-IMPACT delayed more than once and has caused PAYMENT TRANSACTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 a good deal of confusion we try to give a status on the current state of SCA and Marc-Henri Desportes, explain what will happen next. Deputy CEO at Worldline 2 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 3
PERSONALIZED “Omnichannel has become a buzzword, but for the brick and mortar merchants “The customization part is crucial since each market and each industry today CONSUMER it’s crucial to face the challenges from the have specific needs, specific challenges, newcomers of the e-commerce space, and and consequently, specific customer omnichannel expresses a highly important journeys. And if the merchant is focusing question for today’s merchants: How is it on delivering great customer experience, EXPERIENCE possible consistently to deliver the same it wants to integrate the overall customer good user experience in and across all the journey seamlessly with the payment part different channels?,” says Vincent Roland of the journey. This again requires smart and continues: integration and a highly skilled merchant service provider who understands the MUST TAKE “The traditional merchants need to react specific challenges and needs of every and start mastering the omnichannel particularly merchant.” reality. But at the same time - of course! - the new e-commerce players are carefully CENTER STAGE analyzing the advantages of the brick and mortar merchants, and the latest trend is that e-commerce players are now opening physical stores to supplement and support their online business and to be able to offer a more localized customer experience.” WHAT THE MERCHANTS WANT Marc-Henri Desportes points out that all kinds of merchants wish to fulfil their customers’ expectations while at the same time being able to manage their business more efficiently. If the merchant has an international scope, it wants a seamless Digitization, globalization, new business A PERSONALIZED CUSTOMER THE NECESSARY OMNICHANNEL integration across countries, and if its models, maturation of e-commerce EXPERIENCE STRATEGY operation is both online and instore, it and new consumer demands have becomes an important goal to deliver a significantly changed the challenges and Marc-Henri Desportes does not doubt Marc-Henri Desportes further elaborates consistent user experience across these requirements for merchants who not only that the merchants must prepare for on the topic regarding the physical different parts of the business. Marc-Henri want to survive and remain relevant but extensive changes going forward, and as merchants and the digital webshops. He Desportes explains: want to become successful. he sees, the main driving forces of the points out that only a few years ago the merchant payment market are two steadily brick and mortar merchants were still the “Given the diversity of consumers and In this interview Marc-Henri Desportes, increasing types of customer expectations: masters of the retail space, but suddenly the high fragmentation of both market Deputy CEO at Worldline Global, and e-commerce showed a shockingly and expectations, what the merchants Vincent Roland, EVP Merchant Services “The first one is a personalized and powerful acceleration and managed to need is a strategic partner who is able to: at Worldline Global, will discuss these customized shopping and payment take the traditional merchants by surprise 1) understand and manage high level of challenges for the merchants. And they experience. Consumers today expect to – and already now some of the newcomers complexity in an omnichannel environment; will look into the merchant’s abilities to have freedom to choose their payment are becoming the biggest retail players in 2) secure a consistent user experience best honor the consumer expectations instrument, and as a merchant, you cannot the world. across online and instore and across and consider what it takes for a merchant afford to frustrate your customer by countries; and 3) deliver the right level of today to be tomorrow’s winners. denying her or him access to a preferred “For the merchant, it’s imperative not to customization.” way of paying,” Marc-Henri Desportes think that physical and digital are two Becoming successful as a merchant is explains and continues: different things. Instead, the two parts certainly not something to be taken for increasingly tend to merge or converge granted. When asked about the currently “The second expectation is total peace into a whole, and if a merchant is good most significant challenges for the of mind for the consumer when paying at both parts, it also needs to be good at merchants, both Marc-Henri Desportes - regardless of payment means and no combining them.” and Vincent Roland are ready to express matter if the payment is made in a physical their bold opinions. store or a webshop. Payment solutions Vincent Roland agrees with Marc- today have to be extremely easy to use, Henri Desportes in this analysis, and he and they need to take into account the points out that what is needed is for the customer’s different views on aspects merchants to understand the power of an like privacy and sharing of data. Some excellent omnichannel strategy better. Vincent Roland, consumers are very relaxed and don’t mind Marc-Henri Desportes, EVP Merchant sharing their credentials, while others are Deputy CEO at Worldline Services at Worldline much more alert and worried about privacy and security.” 4 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 5
UNDERSTANDING ALL VERTICALS Worldline to help them scale their business THREE PIECES OF ADVICE both in terms of geographical reach, FOR MERCHANTS Both Marc-Henri Desportes and Vincent selection of payment means and range Roland underline that a solution that works of value-added service to supplement for one type of retail store may not work the core payment solutions. Marc-Henri for another. Also, merchants may want Desportes explains: to differentiate, and they have specific demands and their views on what the “This is why Worldline consistently invests Do not think that physical and digital are right solution should look like. There is in growing the company’s reach and why two different things. It is more and more no one size fits all solutions, and Vincent M&A plays a key role in the Worldline becoming a whole, and if a merchant is Roland explains how important it is for a strategy. We want to cover all merchant good at both parts, it also needs to be merchant service provider like Worldline expectations in the physical, as well as good at combining them. to understand the differences between the digital space, be the one also who merchants: delivers all payment acceptance solutions in all geographies for all types of merchant “Customization means that we need to categories. So quite an ambition.” differentiate between verticals because digitizing the customer experience of a With high ambitions, there are always pharmacy is not the same as digitizing barriers that must be overcome. When the customer experience of a bookstore asked what the primary barriers are for or a fashion shop or a food store. So, Worldline, Marc-Henri Desportes and Be careful never to narrow your choices we have to understand what is going on Vincent Roland point to the ability to act too much. As a merchant, you need to in a particular type of merchant and to and react quickly in an already accelerated stay open to all kinds of paying and to understand how merchant categories market. all sorts of consumer expectations. differentiate from each other and how we can help a particular merchant “The main challenge is to be quick become more effective by adding unique enough to deliver timely on all of the applications.” market expectations. So it’s about continuously investing in the extension of THE WORLDLINE MERCHANT our omnichannel solutions – The WL One STRATEGY Commerce Hub. And being fast enough when it comes to integrating all pieces To all European merchants, be aware Apart from being able to help the of the acquired companies to make sure of the new requirement for Strong merchants deploy a smart omnichannel that the solutions that we are providing to Customer Authentication (SCA) as a strategy based on a deep understanding the merchants are constantly becoming result of PSD2. All merchants need to of the differences between categories, the smarter and simpler to use,” Marc-Henri plan for how to comply with SCA and merchants expect a strategic partner like Desportes concludes. start preparing as soon as possible. 6 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 7
When hardware becomes software like in the cases of YUMI and VALINA it opens a whole POS: new world of value creation for merchants and customers, more flexibility and integration options. Moreover, on a very practical level, the use of software and a touch screen lengthen the longevity of the device simply because it is not subject to the same mechanical wear and DEAL WITH THE COMING tear as a traditional payment terminal. MERGING OFFLINE AND ONLINE ANDROID EVOLUTION Simultaneously with the trend described above is another equally interesting and somehow correlated trend of an ongoing fusion of the offline and online world. What characterizes a lot of devices that tend to become platforms is their perpetual connectivity to the internet. Such an always-connected smart device in a physical shop has the potential to create seamless Omnichannel experiences and to remove frictions from customers’ experience. Today’s Retail Competition environment has been completely reshaped by the power YUMI allows the cashier in the physical shop to seamlessly open the door to the of Internet and Software. The New Retail equation states that Merchants who want to merchant’s web shop if necessary to fulfil the need of the consumer. For instance, if thrive have to offer the best tool at the best value offering the best possible personal the physical shop does not have a specific item in stock, that the consumer wants, the experience to their customers. cashier can instantly switch on to the merchant’s web shop via YUMI. The cashier is now able to order the item immediately from the web shop using YUMI, and the customer can Offering the best deal is as old as selling, hardware indefinitely, exceeding the speed make the payment on YUMI right away using a mobile phone, a contactless card, or a but delivering the best possible retail of customer demands. chip card. personal experience is a completely new factor. Technology driven. To help Merchants winning in the new VALINA is capable of something similar when it goes online and collects information about competitive arena and creating memorable mailbox delivery and package pickup linked to specific lockers, which tend to enrich the To deliver new customer experiences experiences, Worldline has created a new user experience of the consumer. smart Merchants have to leverage two tailored and evolving business enabling ingredients: internet (the cloud) and the platform where VALINA and YUMI are SOFTWARE AS A SAFER BET software. The software is the key that the first two incarnations. Evolving enables the power of the cloud, that helps applications, a unified experience across With YUMI and VALINA, Worldline empowers smart merchants with solutions capable to to shape new scenarios, that transforms different devices, a single cloud based deliver that new shopping experiences highly sought by their customers. hardware into a point of interaction platform, all key features of the new WL between your business and your buyers. Business Platform are all the necessary Differently from your stocks, from your real estate, from your hardware in general, software elements that make possible the software is allowed to change much faster than the hardware, which means that in The best way to thrive in the New Retail creation of astonishing new experiences. changing markets like retail, it is safer to bet on software. YUMI and VALINA software can environment is to create experiences create connections between online and offline, between your data and your customers. based on smart and open software that PLATFORM QUALITIES OF YUMI Connections, the engine of our future economy. connect multiple aspects of your buyers’ AND VALINA life and needs. Online and offline. In your eCommerce website and inside your store. Both YUMI, the market’s first consumer- Together. At the same time. facing, large-sized interactive payment device with a full-touch display and Software helps Merchants to constantly VALINA, the first all-in-one Android- improve the experience offered to based unattended payment terminal customers, while not impacting their for PIN-secured transactions, possess hardware and hedging their investment. these platform qualities. Prepared for Merchants can outperform competition any method of electronic payment and if their Software is based on an evolving based on Android 9 as operation system platform, open to evolutions and new both YUMI and VALINA support value- applications: a Tesla Model S bought today added business applications and can be will likely have a different behavior in six adjusted seamlessly to the user’s individual months because software can reshape preferences. 8 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 9
YUMI BRINGS EMOTIONS INTO YOUR CUSTOMER EXPERIENCE Like many other aspects of our society The breakthrough of the century that completely changed the game-rules have been the the today’s Retail environment is driven appearance of the eCommerce, removing of the international borders, and the adoptions by the technology innovation. This is of smartphones making possible for customers to shop in the exact moment they want however nothing new: technology always something wherever they are in the world. Lines between online and offline channels helped smart merchants, attentive to instantly ceased to exist (what a wake-up call for merchants !) and offering outstanding offer best service and best experiences personalized technology driven experiences has become essential for merchants’ survival. to their customers. To help Merchants flourish in the New Retail Worldline launched YUMI: a game-changing Department stores with elevators business facilitator that revolutionizes merchant-customer interactions by answering revolutionized the industry during ‘30s the customer’s needs to have a new shopping experience. YUMI is a consumer-facing, imposing shopping as an enjoyable all day large-sized interactive payment device with a full-touch display that opens a new activity. Until ‘90s fully enclosed shopping world of value-added services for merchants and their customers during the shopping malls and supermarkets, based on the experience. This business facilitator enables merchants to open an online window in the appearance of the “motorist buyer” (as store(s) making possible whatever new interaction with the buyers. Thanks to YUMI it’s more people relied on their cars) became also now easy to recognize customers in-store, the mandatory starting point for offering the “new standard”. Smart merchants of personalized experiences, offers, advices or anything relevant to buyers. the time begun to leverage sophisticated logistic chains offering a huge variety of With YUMI, merchants get a fully customizable, all-in-one business enabling platform that, products displayed on shelves and made like bricks, can be shaped to draw unique flows. Each App is focused on brilliantly solving possible for their customers to avoid a problem or implementing a well-defined task that Merchants can chain creating ad-hoc flows. bringing with them lot of cash thanks to the widespread of plastic cards. FOR FURTHER INFORMATION: WORLDLINE.COM/YUMI 10 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 11
SO FAST SECURE IT’S INVISIBLE PAYMENTS OVER THE PHONE Nick Kerigan from Barclaycard puts The line between online and offline is provide the best value to the customers, How to trust that online payment is secure via contact centers WL Pay by Voice also offers full security with PCI-DSS it well: “Modern consumers are busy, more blurred than ever before. A customer he is excited about the idea of saving the and phone calls? Worldline offers an easy-to-use and non- certification, automatic caller identification (no need to identify so it is perhaps unsurprising that they ordering online wants to be able to get time trying to find new shoes. He indicates intrusive solution to facilitate payment via voice channel: our again on WL Pay by Voice), customized IVR script to match brand prioritize efficiency and convenience.”1 it from his nearby store. And customers the size, and soon after, an available IVR payment solution called WL Pay by Voice. requirements, and real-time notification to your information Payment is no exception. When Uber in the store still use their smartphones. salesman brings him the box of shoes. system in order to take the payments into account. started removing the traditional payment A survey from HRC Retail Advisory Payment through IVR (Interactive Voice Response) is an important process at the end of its experience, it (HRC) found that 59% of US smartphone Excited by his new purchase, it is now enabler in customer relationship management, and today, we can LOTS OF VALUE-ADDING FEATURES was then clearer than ever that payment shoppers used their device in-store to time to leave. And there is no need to wait pay all our bills through IVR or contact centers. was a mere distraction, a friction that compare costs or search for deals and in line. Over 75% of shoppers say that For organizations, WL Pay by Voice isn’t just a plain IVR; but brings needed to be addressed. Major online coupons3. queuing to pay for a product is the worst The main challenge of this way of payment is that call centers many features. It comes with built-in statistics of payment, and retailers offered easier-than-ever ways part of the in-store experience4. Payment need to be PCI-DSS compliant, which can prove to be very also detailed behavior of the customer actions. That includes the to smoothen the customer’s journey. And Worldline’s Scan & Pay solution addresses is the ultimate friction that the customer complex from an organizational standpoint, as well as expensive possibility, for every single call, to consult detailed events of the the customers proved them right. For this groundswell of change in customer has the power to avoid. He can, as usual, to operate. call: landing on IVR, entering PAN attempt, expiry date attempt, every step of the way, consumers want habits and practices while providing pay on a dedicated payment terminal CVV number attempt, payment information, and notification to it fast. To the point they want it gone. retailers with a fantastic opportunity to with his credit card. But the most invisible Worldline, through the WL Pay by Voice solution, offers to your information system. Everywhere. Online and offline. get to know their customers better and to option will be to use his in-app wallet to implement secure payment through IVR with minimal complexity. grow customer loyalty and satisfaction. validate his payment and walk out of the Worldline’s dedicated team analyzes specific requirements of each Retailers who thrive fully come to grips store. project to make it easy for companies to understand best how with what technology has made possible. The friction of downloading an app on the they can enable IVR payments for their customers. A study from Juniper Research shows phone disappears with a simple scan of an The well-known and traditional steps that payment technologies that aimed to in-store QR Code that automatically takes of waiting in line and paying become so reduce or remove physical checkouts from the customer to the PWA, an app directly efficient to the point that they are virtually the retail experience “will process over $78 accessible through his browser. He then gone. And with Worldline’s Scan & Pay billion in transactions by 2022, up from an scans the item, let’s say a pair of pants. solution, it becomes so fast that it is expected $9.8 billion in 2017.”2 Saying that And right on his phone, some matching practically invisible. Welcome to the future the future of payment is invisible seems shoes are offered to him. Because the of payment! more like an understatement. cross-sell function has been designed to Figure 1: Call tracking FULLY PCI-COMPLIANT 1 https://www.fintechfutures.com/2018/11/invisible-payments-finding-success-in-a-convenience-driven-market/ 2 https://www.juniperresearch.com/press/press-releases/smart-store-technologies-generate-over-78bn-2022 The transformation to a fully PCI-compliant solution is easy 3 https://www.emarketer.com/content/two-thirds-of-internet-users-check-phones-in-store-for-product-information-skipping-store-associates to implement with WL Pay by Voice solution that is natively 4 https://www.qminder.com/cost-customer-service-wait-times/ connected to many PSPs (Payment Service Providers) including, of course, to Worldline’s PSP solution: WL Sips. Worldline’s solution Figure 2: Payment status statistics thus reduces transformation cost. 12 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 13
LATEST TRENDS IN (MOBILE) BIOMETRICS With Strong Customer Authentication (SCA) becoming new requirement for all future THREE TRENDS OF MOBILE BIOMETRICS The second trend is the behavioural biometrics on personal UNPREDICTABLE FUTURE FOR BIOMETRICS digital payments, biometrics is more relevant than ever. Worldline’s biometric experts devices like smartphones and smartwatches. These devices are in the frontline of the development, making sure to be able to fulfil all future needs R&D Researcher at Worldline, Wael Elloumi, support behavioural biometrics by collecting data and analyzing When asked by Futuring Payments about how far these new of Worldline’s clients. However, since the success of a biometric solution depends on who is specialized in biometrical unique individual behavioural patterns of how the user of the trends of biometrics will take us in the coming years, Deputy CEO much more than the technology itself, Worldline’s Deputy CEO, Marc-Henry Desportes, authentication on mobile devices, points at smartphone or the smartwatch interacts with the device. An at Worldline Global Marc-Henri Desportes’ frank answer is that the underlines that even a technically excellent biometric solution needs to be embraced three overarching trends. One is the example is BioTyping that monitors the way the user of the device future of biometrics is tough to predict. by users and community to become successful, which means that the future of physiological biometrics on smartphones enters his or her PIN or pass code both in terms of pressure (is it a biometric-based solutions is hard to predict. like face recognition solutions and light of a heavy touch), surface (does the user touch a small or a Not just because biometrics is a relatively new technology offering fingerprint scanners. Those are highly larger area of the button), and touch motion (how does the user undreamt-of possibilities, but primarily because whether Biometric is defined as the automatic identification or verification of living individuals by user-friendly solutions, but the drawback move his finger from button to button). The main advantage technology is accepted and becomes popular in a particular using their physiological or behavioural characteristics. Biometrics are generally classified at the current level of development is their compared to physiological biometrics is that a behavioural market is influenced by many other aspects than the technology as Physiologic Biometrics (such as digital fingerprint, iris, face, vein or DNA) and vulnerability to cleverly made spoofing biometric technology like BioTyping is much harder to spoof than itself. Behavioral Biometrics (such as voice, gait or keystroke dynamics). attacks. For instance, it is possible in some facial recognition or fingerprint-based biometrics. It also has the cases to fool a face recognition system by advantage that users generally feel behavioural biometrics less “Whether biometrics becomes successful in a certain market is Translated into two-factor Strong Customer Authentication (SCA) terminology an replacing the real person with a photo or a intrusive than e.g. face or iris scans. A current limitation of determined by a lot of factors that have nothing to do with the authentication factor based on biometrics is a so-called “Inherence factor” as opposed 3D mask; and likewise, fingerprint solutions BioTyping is that it requires a six-digit pass code to collect technical design of things. Facial recognition, for instance, is a to the “possession factor” (like a chip card or a personalised device) or the “knowledge may be deceived by silicone fingerprint sufficient data for a secure output. very efficient solution, but some people just don’t like the idea and factor” (like PIN or pass codes). And since SCA, as a consequence of the PSD2, is now fakes. However, as these technologies tend to be against it. And we do not know yet how the different becoming mandatory for all future digital payments in Europe, further developments of evolve further spoofing is becoming more Finally, the third trend, which, according to Wael Elloumi, points a countries and regions will decide on the use of biometric solutions authentication methods secure enough to be accepted as an SCA authentication factor and more difficult. bit into the future, consists of so-called Continuous Behavioral such as facial recognition.” - like the “Inherence factor” in the case of biometrics – is more relevant than ever. Biometric Authentication and Multimodal Biometrics. The first part continuously monitors the way the user interacts with this “Remember that our role as a provider of services and technology For Worldline, working with authentication methods is nothing new. For example, banks smartphone when navigating on the mobile browser, in the apps is to handle all cases and adapt to all possible needs and and governments have been using the WL Trusted Authentication solution for years. and the user’s digital wallet. Besides pressure, surface and touch demands. So instead of trying to guess what the future will bring, I However, Worldline is continuously investing in the area of strong authentication, and with motion, the method uses the smartphone’s gyroscope and prefer to make sure that Worldline is open and prepared. We are the maturation of new technologies, biometrics is naturally becoming a focus area. accelerometer to collect data and create behavioural patterns. not a consumer brand, we are not pushing certain solutions Moreover, Multimodal Biometrics is a way of obtaining even directly to the consumers, and we are not in a position to dictate stronger authentication by combining elements like PIN code, or influence the development in one particular direction. Our role face recognition, BioTyping and elements like voice recognition is to adapt to the development and customer expectations at and lip motion. any time.” 14 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 15
TOWARDS POST-QUANTUM SECURITY In a not too distant future, lightning-fast quantum computers will begin to take over taken on the task of developing next- the most demanding computational tasks. However, as a direct consequence, public- generation quantum-resistant security key cryptosystems like worldwide-used RSA, DSA, ECDSA and Diffie-Hellman key systems. exchange will no longer be unbreakable. As the only company representing the Security needs to be significantly upgraded, not least to keep digital payments safe. payments industry, Worldline is at the As the only company representing the payments industry, Worldline is at the forefront forefront of this necessary work. The of securing payments by playing a significant role in creating standards of quantum- Worldline Research & Development crypto resistant security. team works together with academics, technology laboratories and industrials Classical computers use a binary code THE IMPENDING SECURITY CHALLENGE within the National Institute of Standards system built out of bits, which are small and Technology (NIST) of the U.S. strings of combinations of binary digits Nonetheless, despite all the positive Department of Commerce. – like zeros and ones. The binary code qualities of quantum computing the flip system has enabled us to develop high- side of the coin is that quantum computing “We are very proud as Worldline is a part of speed supercomputers, and it has made makes it extremely demanding to create a the worldwide project established by NIST it possible to drive the digitization of security system that a quantum computer to address Quantum risk in payments and industries and societies to a somewhat will be unable to break. Consequently, to develop quantum-resistant Cryptographic mature stage. retain and increase the level of IT security tools to protect payments from Quantum of today, new security systems are attacks that we believe are not at all However, what if a computer code system needed. unlikely,” says Nicolas Kozakiewicz. could use not only the binary positions of zero and one, but include in-between Today’s public-key cryptosystems like A NEVER-ENDING STORY positions as well as both positions worldwide-used RSA, DSA, ECDSA and simultaneously? Like a flipping a coin Diffie-Hellman key exchange will not be Nicolas Kozakiewicz predicts that which is not just in a flat in a head or tail able to withstand the enormous computing the first quantum computers will be position but both at the same time as power of the quantum computers of commercially operational in about 7 well. What would that do to the number of the future. Chief Innovation Officer of to 12 years from now, and he expects possible combinations and the calculation Worldline, Nicolas Kozakiewicz, explains: Worldline in cooperation with other power of a computer? partners to be ready with the first NIST “Quantum computing is no longer science standardized quantum-resistant security Quantum computers can utilize such fiction, it is science fact, and these systems in about 3 to 7 years. But Nicolas middle positions – so-called quantum computers are getting more powerful Kozakiewicz underlines that keeping IT superpositions – and soon, these new every day. As we design the payment systems and digital payment systems safe machines are expected to exceed the security systems of the future, we need is going to be a never-ending task since: capacity of today’s supercomputers with to be thinking about how powerful these a factor of hundreds or even thousands. computers will be and working towards “Since the increase in computing power Quantum computers will be incredibly fast, future-proofing our security needs.” has no upper limit, we will have to keep and they will be able to help scientists developing world-class security solutions. solve even extremely tough problems. IINVESTING IN QUANTUM-RESISTING That is our task, and we have to take that Such as developing vaccines for complex PAYMENT SYSTEMS extremely seriously.” diseases or resolving some of the world’s most critical issues like the imminent global To keep up with the development of climate crisis. quantum computers, some of the best cryptographic minds of the world have FUTURING PAYMENTS 2020 EDITION #2 17
WHAT MERCHANTS NEED TO DO with SCA for now, a PSP should also acquirer does not request the exemptions have in place a roadmap for migrating on behalf of a merchant, issuers may STRONG CUSTOMER Regardless of the length of any merchants to 3DS 2.x when the improved demand strong authentication for all transition period applied by national protocol is supported by banks. PSPs must online transactions covered by the rules, regulators towards full implementation explain how merchants will be affected potentially reducing the merchant’s of the new rules, online retailers need by the new requirements and what they conversion rates. By working closely to start preparing for Strong Customer are doing to ensure full compliance with with their PSPs and acquirers, merchants AUTHENTICATION Authentication and 3DS now. As a first SCA. Merchants will also need to discuss will be able to minimize the number of step, merchants should contact their PSP the exemption rules with their PSPs and authentication requests from issuers to confirm that they support at least 3DS acquirers and agree which exemptions and ensure high levels of frictionless 1.0 for SCA and will be compliant with to request in order to achieve frictionless flow. As various markets and banks may – WHERE ARE WE NOW? the new regime. If a PSP cannot support flow. The management of exemptions interpret the rules differently during the SCA, an issuer bank may decline to will be essential to reshaping the online transition period, it is important at this authorize a merchant’s non-authenticated payment experience and increasing time for merchants to develop strong transactions. Although 3DS 1.0 is compliant the confidence of cardholders. If an partnerships with their PSPs and acquirers. The final part of the EU’s new payment It was estimated that on average THREE SECURITY FACTORS CAN BE WORLDLINE: READY TO DELIVER directive, PSD2, which has not yet European online shops would lose USED FOR AUTHENTICATION entered fully into force, are the so- around 20% in revenue if they were Worldline was one of the first payment called Regulatory Technical Standards unable to comply timely, and the • Knowledge (“something you know”), providers in Europe to process 3DS 2.0 (RTS) comprising the security element European Banking Authority (EBA), which will typically be a username and transactions in a live environment. In Q4 Strong Customer Authentication (SCA). who is responsible for the Regulatory password. 2018, we launched a project with banks, September 14 of this year was set as Technical Standards, finally decided • Possession (“something you have”), card schemes and a selected group of a deadline, but it did not hold water. In to allow yet another postponement. which can be, for example, a physical merchants, leading to a pilot phase this article, we give a status on the SCA debit card, a “personal” app on the which since May 2019 has been process and the current situation. The new and final deadline announced in phone (e.g. mobile banking) or the authenticating real-world transactions an EBA opinion is the 31 December 2020, phone’s SIM card (where possession is with 3DS 2.0.Thanks to our payment Fraud levels in digital payments have and the National Competent Authorities confirmed via a one-time code sent via acceptance solution, which is dedicated increased over the years in Europe as well (NCAs) around Europe have announced SMS). to securing and managing e-commerce as the rest of the world. As the European the postponement to their respective • Inherence (“something that one is”), payments, we are the clear-cut Commission agrees with the payment countries’ relevant national players, which can be a biometric factor, such European partner of choice for industry that combating fraud is critical to i.e. banks, PSPs and internet shops. as a fingerprint or an iris scan. merchants looking to maximize the further development of digitization, To comply with the SCA requirement, two frictionless flow, manage exemptions Strong Customer Authentication (SCA) However, to avoid a situation where out of three safety factors must be used. and optimize online user experience. became a key part of EU’s Revised the extension of the deadline could Worldline experts have been sharing our Payment Services Directive, PSD2. lead some of the parties to take no expertise and practical experience in action until the new deadline comes STRONG CUSTOMER this area over the course of the past PSD2 came into force the 1st of January dangerously close, EBA - via the AUTHENTICATION (SCA) APPLIES year in a series of workshops with 2018, but the so-called Regulatory NCAs - have demanded concrete SCA TO BOTH PAYMENTS AND DATA merchants, PSPs and banks to explain Technical Standards (RTS) on SCA were implementation plans from the parties how payment platforms can effectively delayed, and it was decided that the as a condition for a postponement. In PSD2 RTS applies to all kinds of apply 3DS 2.0.We are already working standards should be fully implemented other words, EBA has ensured that they digital payment transactions, with with a growing number of merchants of no later than the 14th of September will not face the same situation again the exception of electronic payments all sizes to deliver compliance with the 2019. Consequently, from that particular as the next deadline approaches. initiated by the payee, electronic A FRESH LOOK AT PAYMENTS new regime. Our experts are ready to date no digital transaction in Europe - payments at an unattended payment help all merchants successfully embrace with certain exceptions (see fact box) Finally, it is important to underline that terminal for the purpose of paying For their part, merchants need to review their payment processes and flows to these challenges and reap the benefits - should ever take place without the use merchants and their PSPs should be a transport or parking fare, and one take advantage of these changes and improve the experience of their customers. of online payment processes that will be of Strong Customer Authentication. technically ready no later than the end leg out transactions. SCA must be They may have to implement 3DS Server to benefit from 3DS 2.x. If a bank requires safer, smarter and easier to use. of H1 2020 in order to get enough time applied unless the transaction can be strong authentication for a transaction, a merchant must be ready to support However, as the September deadline to test the full chain with their acquirers, categorized as SCA exemption, e.g. SCA as seamlessly as possible, minimizing any inconvenience to online shoppers. came closer, more and more European the schemes and the Issuers, since Trusted Beneficiaries, Transaction Merchants may also want to take the opportunity to positively engage with their countries realized that a vast number of it is likely that there will be different Risk Analysis, Low value transaction, own end-users about any changes they will see when making online payments in their national e-commerce companies and interpretations of the new rules, and the Recurring payment. future. All players in the payments ecosystem, from banks to PSPs to merchants, banks were unable to comply with this fine-tuning can take time and must be will need to ensure that the e-commerce marketplace adapts to the new rules already once postponed enforcement date. completed before the winter period - with In addition to payment transactions, with the minimum of disruption. The long-term result of SCA and 3DS 2.x will be all the special events like black Friday, SCA will apply in cases where a Third lower fraud rates in e-commerce, higher cardholder confidence and increased single day and Christmas events. Party Provider (TPP), with the account convenience. With a simpler and more secure payment process, merchants may holder’s approval, wishes to access expect to see higher online conversion rates when the new rules are implemented. account information in the account- holding bank, but without a payment transaction. READ READ THE POSITION THE PRESS PAPER RELEASE 18 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 19
WL ONE COMMERCE HUB: HOW TO INCREASE EFFICIENCY AND ENHANCE CUSTOMER SATISFACTION The customer experience is now a Today, merchants have to facilitate, THREE MAIN CHALLENGES strong differentiator, a new competitive more aggressively than in the past, the advantage, and merchants who can convergence of their in-store and their In short to mid-term merchants need to create a seamless experience across online experiences since consumers have focus on three key challenges: channels will be the number one choice become pain point intolerant. They have in terms of recognition from consumers. new expectations when it comes to their 1. The first one is to continue to grow Worldline has developed the payment shopping experience, whether it is instore their business, meaning expansion platform WL One Commerce Hub to assist or online. Click and collect, click and in new markets and new channels. merchants in utilizing and mastering the return, and the overall customer journey Merchants have to expand across opportunities of today’s omnichannel through the different points of interaction countries and regions, both in-store reality. must be facilitated. and online. They have to optimize transaction processing and to Merchants are also facing the urgent need secure it, to facilitate and make this to accept new ways of payment to have convergence a reality. a strong market presence in the different countries where their activity is, online 2. The second challenge is to increase customer engagement and in-store. Moreover, merchants are by leveraging digital solutions. also encouraged to create new concepts Merchants also want powerful like self-service, more and more kiosks in payment devices, which are not stores, totally autonomous client services just for payment anymore but also popping up in the retail environment. This points of interaction, making online is why merchants must find partners, and in-store payments convenient including technical partners, to help them and customized. This last point aims ease this journey across online, in-store to create a differentiator during this and new concept’s touchpoints. check-out process, before, during and after the payment. 3. The third challenge is to boost business agility by offering new services, introducing new concepts and using innovation on the different points of interaction. FUTURING PAYMENTS 2020 EDITION #2 21
CASE STUDY DIGITAL WALLET SMARTER USE OF DATA The WL One Commerce Hub has a modular design so that it can adapt to new future design, which allows Worldline to provide requirements and needs. This is how the To better serve the customers and improve end-to-end one-store shop services, WL One Merchant Hub is designed.” efficiency, merchants need to start smartly combining payment devices, digital using data. Merchants have to leverage solutions, commercial acquiring, alternative Moreover, WL One Commerce Hub makes data to understand how customers payment methods acceptance and data data management more effortless. Frederic behave and navigate across channels; management. But it also allows for “à la Loos explains: they need to understand the customers’ carte” solutions, where merchants can pick preferences in terms of payment methods, from Worldline’s wide portfolio of solutions “One thing is to settle what has already and they need to know how to recognize and products. Chief Merchant Officer at been sold, but another is to make Digital Wallet is no ordinary mobile wallet. integrated part of the customer journey, “The core of WL Merchant Wallet is to the customers better to reward them with Worldline, Frederic Loos, explains: consolidation and appropriate reporting It is a platform that connects the retailer and an essential conversion mechanism, deliver a seamless checkout experience for discounts or coupons, and so on. of the different payment methods and and the end-consumer and enables as well as a marketing tool. Customers the end-consumer. It is configured to meet “What you need as a merchant to maintain different channels. This takes a lot of merchants to push sales by reducing expect a convenient and efficient shopping one of the most most common causes Directly supported by tokenization the broad overview of channels and points reliable, high-quality data, and to that end, queue and offer digital value-added experience that emphasizes customer of customer dissatisfaction: queuing. To technology, WL One Commerce Hub, of contact and to offer the same high a data platform like WL One Commerce services that enriches the customer’s centricity. These expectations create do this, Worldline is delivering a software which is a centralized payment platform, service and user experience both across Hub is the perfect tool, because the shopping experience. tremendous pressure on merchants, as platform that allows the merchant to which empowers the merchants by channels and geographies, is a platform platform enables the merchant to easily both physical and e-commerce retailers develop an app that connects them with making it possible for them to gather all which allows central management and at gather and break down data from many Worldline forecasts that mobile payments must adapt to survive. the customer, thus significantly decreasing transaction data in one place. All data the same time has an open and modular sources in one place.” will triple within the next couple of years. checkout related queues,” says Eric Van can be kept updated, synchronized and Certain countries have been quick to WORLDLINE MERCHANT WALLET Zurk, Head of Products & Solutions, Mobile transparent across the organization, which convert to “cashless” societies, as mobile Merchant Wallet at Worldline. make critical and otherwise massively is already an established payment method, Currently, most customers are familiar time-consuming tasks like transaction whereas in other countries, for cultural, with mobile wallets, which are generally In all reality, there is no such thing as a lifecycle management, data analytics, social, or economic reasons, cash is still restricted to peer-to-peer money positive payment experience. Giving away business reporting and reconciliation king. However, the trend is clear, and transferring and payments. WL Merchant money is rarely associated with a happy considerably more efficient. especially amongst younger generations Wallet, the wallet produced by Worldline, feeling and should not be treated as who are more likey to demand the option does not affiliate with “traditional” mobile such. In an increasingly competitive and MODULAR DESIGN of paying with mobile. wallets, and is not confined to payments busy world, retailers cannot afford to take AND BROAD OVERVIEW and money transfers, as it contains a up customers’ time with slow payment THE CHALLENGE FOR MERCHANTS wide range of functionalities and value- processes. Payments must be as easy and WL One Commerce Hub as a single added services that are not typically seen fast as possible when a customer decides platform for all payments in Europe and These trends represent both challenges, in mobile wallets. The aim with the WL to spend their money to buy a retailer’s beyond allows merchants to expand their but also opportunities for retailers. But one Merchant Wallet is to provide a richer and product. business in new markets with optimized thing is certain, merchant retailers must more pleasant user experience during transaction costs. It also enables them to develop mobile-friendly payment solutions physical and online retail shopping. The deliver an omnichannel client experience, to attract younger customers in the wallet does not only make the customer such as ‘try and pay later’ services. future. Having a clear mobile strategy is journey more fluid by providing an paramount for merchants, as this payment improved and transparent payment stage, solution is not just about sales, but an it also reduces a true customer pain point: 22 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 23
CASE STUDY DIGITAL RETAIL A ROMANTIC SHOPPING EXPERIENCE VALUE PROPOSITION FOR MERCHANTS: NEW CUSTOMERS, But this wallet platform does not only connect retailers to the end- UPSELLING, AND CROSS SELLING consumers; it also connects merchants to other merchants, hence offering a unique opportunity for cross-selling: Digital technology has changed retail forever. To succeed in the strategic attention is on the value-added services around Besides improving the satisfaction rate of the merchants by today’s increasingly diverse and competitive environment, the transaction that tie the merchants to Worldline. These offering an easy checkout payment method, eliminating the queue “We are able to simplify the process of linking different merchants. retailers must look for new ways to improve efficiency and services enrich the payment experience for the merchant and the is likely to attract new, engaging customers. Based upon the agreement between Worldline and the merchants reduce costs. Global retail giants are constantly pushing the cardholder. involved, retailers are able to utilize the WL Merchant Wallet boundaries of competition and innovation, due to this smaller WL Merchant Wallet platform provides merchants with a concrete platform to engage in cross-industry partnerships and manage the retailers must embrace digitalization to stay competitive. PACKS link to their end-consumers, which generates an opportunity for cross selling efforts,” Van Zurk states and continues: upselling by producing digital, contextualized interactions with RETAIL MARKET CHALLENGES Payment is a crucial step in the buying journey, and as such is customers in real-time before, during, and after the purchase. “For example, customers are able to buy gas at a gas station to an opportunity to engage and delight customers. The modern These additional digital touchpoints generate behavioral data refuel their cars and pay using their favorite gas app. Furthermore, While digital technologies represent opportunities to reach new customer wants to pay cashless everywhere they go, and that enriches customer knowledge. By having a stronger data they will, at a certain stage, receive a discount coupon to, for customers, they also represent challenges in terms of customer merchants must be prepared for this demand. With Worldline’s foundation, retailers are able to offer customized deals while the example, a nearby fast-food restaurant, and can use the Fuel App engagement and loyalty. Teaming up with a partner that has the self-onboarding system called Pack, merchants can go online customer shops, which will allow them to push more products, to pay directly at the restaurant.” necessary expertise to support the entire customer journey is and order complete, cashless payment processing solutions hence increase sales while generating value for the customer essential. Retailers are also challenged to engage their customers that accept all conventional credit and debit cards from a single through attractive deals. Here, WL Merchant Wallet facilitates the mixing of two merchants with a consistent high-quality experience, both in-store and source at the point-of-sales. Merchants can pick a plug & play from completely different industries and empowers cross selling online, engaging in a more meaningful and personalized way. payment package that fits their business, and their customers, by attracting new customers. Lastly, many retailers struggle to stay profitable, as global and start accepting secure online and in-store payments almost competition forces lower prices and investments in digital immediately. Worldline is the reliable partner that can help retailers transformation. Optimizing payment processes by enabling seize the opportunity of comprehensive digital and cashless alternative payment solutions can be a tremendous step in the payment solutions to reach for new customers and increase sales. THE SCAN & PAY FUNCTIONALITY right direction and give SME retailers financial breathing room. THE ONE LINK SOLUTION WL Merchant Wallet is a platform that bundles merchant services Through digital retail, Worldline aims to convert the negative together for customers. The customer journey exists purely perception that is generally associated with payments into a In a digital world, customers want action within just a few taps through the app, as the end consumer can scan the QR code positive one by providing world-class value-added services that on their smartphone. The One Link program by Worldline is and pay directly through the app, while also receiving additional enhance the overall customer experience. Worldline is present at a one touch experience that puts all of an individual’s loyalty product information and recommendations, geolocation, monitoring every step of the value-chain and assists B2B and B2C merchants schemes behind one or multiple payment cards. With this expenses and use loyalty cards and discounts. in placing customers at the heart of the business. solution, customers can register all of their loyalty cards and programs in one app. By linking multiple merchant loyalty One of these value-added services is called Scan & Pay, which SUPPORTING THE DIGITAL RETAILER THROUGHOUT THE schemes through the One Link app, the user can collect loyalty can, upon the merchant’s wishes, completely eliminate interaction CUSTOMER JOURNEY points at every purchase, allocate them to the linked payment with employees throughout the entire shopping experience and card, gather all their loyalty points within one interface and introduces the joy of convenient online shopping into the live Worldline meets the merchants during the initial communication access them directly in the dashboard in the app. If the environment of supermarkets with the frictionless mobile payments. and the fully automated onboarding stages and supports their merchant offers loyalty points for a purchase, then the amount In other words, this means no waiting in line, no grocery packing, digital agenda throughout their digital life cycle. In Worldline’s of points, time, and location will show up automatically in and no waiting on a paper receipt, as the customer receives this, Digital Retail, the focus is not directly on the payments. Instead, the app. along with potential loyalty points and cashback, within the app. 24 FUTURING PAYMENTS 2020 EDITION #2 FUTURING PAYMENTS 2020 EDITION #2 25
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