Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc

Page created by Ruth Patel
 
CONTINUE READING
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
Full year results
to year ended 31 March 2021

29TH June 2021

Analyst and investor
presentation
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
New Photos?
Introductions

           Ian O’Doherty                                 Tim Clancy
            Chief Executive Officer                      Chief Financial Officer

2                Full Year Results June 2021
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
1

    Full Year
    Highlights
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
A year of significant progress

         Digital                                             £23m                Record
         billings                                           billings            December
         growth                                             through
                                                                                Improved peak Q3
       Quadrupled YoY to
                                                          free school            and resilient H2
           £68.5m                                            meals

                                                                                 PayPoint
       Simplified                                         Stabilised            distribution
       business                                            network                  deal
                                                                                (post year end)
       Withdrew from non-                                  Improvements to
         core activities                                   system reliability    New network of
                                                                                28,000 UK outlets

4                           Full Year Results June 2021
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
Financial highlights

            Billings                                                                             Cash
                                                                   Revenue
            £406.5m                                                                             £163.5m
                                                                   £106.8m
        -3.2% (2020: £419.9m)                                                                  2020: £132.3m
                                                               -5.2% (2020: £112.7m)
        Despite initial lockdown /                                                            Free cash £31.4m
          ceasing hampers.                                     Greater level of deferred
                                                                                               (2020: £29.6m)
           Strong Corporate                                        revenue due to
                demand                                                pandemic

                                                                     Adj.
                PBT                                                                        Full year dividend
                                                                  underlying
               £1.3m                                                 PBT                           1.0p
             2020 (£7.7m)                                                                    Cancelled in 2020 due to
                                                                    £4.2m                            COVID
                                                                     2020 (£11.2m)

5                                Full Year Results June 2021
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
Billings impacted by lockdowns

                   First lockdown             Restrictions eased         Restrictions reintroduced                  Third lockdown
     50.0

     45.0

     40.0
                       Q1 -49%                    Q2 -7%                           Q3 +13%                             Q4 -11%
     35.0

     30.0

     25.0

     20.0

     15.0

     10.0

      5.0

       -
               April      May       June   July     August   September   October    November   December   January      February   March

            • Q1 billings to date for 2021/22 down 8.6% on 2019/20 levels (up on 2020/21 by 82.7%)

6
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
Operational Highlights

                                                            Consumer                                                     Corporate
                              Prepayment                                           Gifting                              Engagement
Billings                 £194.6m (48% of total)                              £10.7m (3% of total)                  £201.2m (49% of total)

                   Helping consumers put money aside                   Helping consumers convert their         Helping businesses attract and
Proposition       to ensure they can pay for key events                 kind thoughts into joyful gifts        retain employees & customers

                               Reduced savers.                                                              Significant volume of clients thanking
                 Change in financial circumstances during      Switch to digital – 37 products added.
COVID Impact                                                                                                      front line and key workers.
                                 lockdown.                    Retail closures during lockdown affected       Immediate focus on ‘back to office’
                Inability to redeem 2020 vouchers in-store. products and redemptions at physical outlets       Smaller clients preserving cash

               Targeted incentivised campaigns influencing          18% increase in consumer billings.                  Digital growth
Highlights     improved payment rates and higher average             Increased traffic and conversions.          Free school meals initiative
                               order value.                        New UK-wide distribution via PayPoint            Record new business

Trends                Recovery expected in 2022                          Benefit as restrictions lift          Renewed focus on employee
                                                                       Momentum in digital proposition     appreciation; and customer acquisition

7                             Full Year Results June 2021
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
2
       Results
    For the 12 months to
      31st March 2021
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
Profit Statement
Profit Statement £m                         2020/21             2019/20   Var     • Billings down £13.3m (3.2%) on prior year due impact of
                                                                                     COVID and removal of hamper/packing (£7.8m in PY).
Billings                                     406.5               419.9    -13.3
                                                                                  • Billings include one-off Iceland deal worth £23.0m.
Revenue                                      106.8               112.7    -5.9
                                                                                  • Revenue reduction in line with the billings reduction and
Gross Profit                                  24.8                32.9    -8.2
                                                                                     removal of hamper/packing revenue.
Distribution Costs                            -1.8                -2.8    1.1
                                                                                  • Gross margin reduction due to product mix (including free
Administration Costs                         -21.1               -20.0    -1.0       school meals) and maintenance of promotional costs.
Operating Profit before exceptional items      1.9                10.1    -8.2    • Overheads increase due to consultancy costs relating to Valley
Finance Income                                 0.4                1.3     -0.9       Road and FMI sale, hamper closure and refinancing.
Exceptional Items                             -1.1                -3.7    2.6     • Finance income reduced due to lower interest rates and RCF

Profit before taxation                         1.3                7.7     -6.4       costs (£0.2m).

Earnings per share
                                                                                  • Exceptional items relate to the closing of the hamper/packing
- basic                                      0.46p               2.96p
                                                                                     business.
- diluted                                    0.46p               2.96p

      9                                     Full Year Results June 2021
Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
Reconciliation of reported to adjusted
result
Adjusted profit £m                              2020/21             2019/20   Var

Profit before taxation                             1.3                 7.7    -6.4

Add back exceptional costs:                                                          • Redundancy costs due to 40 staff in the hamper/packing
Redundancy costs                                   0.6                 0.4    0.2      business.
Impairment of obsolete stock                       0.4                 0.1    0.3    • Obsolete stock write-downs relate to hampers.
Profit on sale of assets                           -0.2                0.0    -0.2   • Profit on sale of assets following sale of Valley Road and FMI.
Impairment of property/assets held for sale        0.0                 1.8    -1.8   • The hamper trading loss is due to the continuation of fixed
Impairment of goodwill                             0.2                 1.3    -1.1     costs at Valley Road with no hamper revenue and lower
Profit before exceptional costs                    2.3                11.4    -9.1     contract packing revenue plus the costs of winding down the

Losses - hamper operation and close                                                    site. The hamper numbers are not audited.
down of previous head office                       1.8                 -0.1   1.9

Profit/Loss in FMI                                 0.1                 -0.1   0.2

Adjusted underlying management profit              4.2                11.2    -7.0

     10                                       Full Year Results June 2021
Comparison of billings and revenue
Total Billings    2020/21        2019/20            Var %
£m
Multi Retailer    351.8           354.3              -0.7%
Single Store       50.8           52.9               -3.9%
Other Income       3.9            12.7              -69.2%

Total £m          406.5           419.9             -3.2%    • Multi retailer (higher margin) product billings mix
Mix %                                                          remains high at 86.5% and improved on prior year.
Multi Retailer    86.5%           84.4%             2.2%
Single Store      12.5%           12.6%             -0.1%    • Multi retailer (in-house) product is reported net in
Other Income      1.0%            3.0%              -2.1%
                                                               revenue, single store product is reported gross.
Total Revenue     2020/21        2019/20            Var %
£m                                                           • Single-store revenue is higher than billings because of
Multi Retailer     24.7            37.9             -34.7%
Single Store       78.2            62.1             25.9%      multi-retailer flexecodes which can be swapped to single
Other Income       3.9             12.7             -69.2%
                                                               store product. This flexibility has been used more by
Total £m          106.8           112.7             -5.2%
                                                               customers during lockdowns.
Mix %                                                        • Other income reduced versus prior year due to the
Multi Retailer    23.2%           33.6%             -10.5%
Single Store      73.2%           55.1%             18.1%      removal of hampers and contract packing.
Other Income      3.7%            11.3%              -7.6%

    11                Full Year Results June 2021
Segmental Performance
Consumer                   2020/21          2019/20        Var %    Consumer
                                                                    • Billings reduction due to reduced Xmas Savers.
£m
Billings                   205.3             222.2          -7.6%   • Other consumer billings through highstreetvouchers.com were
Revenue                     53.1             62.4          -14.8%
Profit                      0.5               5.3          -90.6%    higher than prior year with particularly strong Q3.

Customer Numbers (000's)                                            • Consumer profitability impacted by lower revenue and £1.1m
Xmas Savers                 356                396         -10.2%
Other Consumer              168                132         27.5%
                                                                     exceptional costs relating to hamper business closure.
Total Consumer              524                528          -0.8%
                                                                    Corporate
Corporate                                                           • Billings were 1.8% ahead of prior year including £23.0m of

£m
                                                                     Iceland free school meals.
Billings                   201.2             197.7          1.8%    • Underlying Corporate billings without Iceland were £178.3m,
Revenue                     53.7             50.3           6.7%
Profit                      2.6               6.6          -60.6%    9.8% lower than prior year due to the impact of COVID.
Client Numbers (000's)       39                42          -7.1%    • Segmental profit reduction due to lower margin business and
                                                                     higher administration costs.
   12                        Full Year Results June 2021
Billings by market

Market Billings £m                              2020/21            2019/20      Var %

£m
                                                                                         • Xmas Savers numbers based on redemption products only
Xmas Savers                                      193.3              204.8        -5.6%    (exc hampers) was 5.6% below last year.
Other Consumer                                   10.1                8.4         21.1%
Customer Incentives                              46.4               45.3          2.5%   • Other consumer demand higher due to increased traffic to
Staff Rewards                                    83.3               82.8          0.6%
Employee Benefits                                14.2               17.2        -17.0%    highstreetvouchers.com particularly in Q3.
Intermediaries                                   55.2               48.0         14.8%   • Customer incentives have out-performed other areas due
Total £m                                         402.6              406.4       -0.9%     to increased marketing activities by some clients

Total Consumer                                   204.0              213.2       -4.3%     particularly in the Financial Services sector.
Total Corporate                                  198.6              193.2        2.8%    • Whilst staff rewards stable, employee benefits down due
                                                                                          to the impact of COVID.
                                                                                         • Intermediaries includes the one-off Iceland deal for free
    Note:
    Redemption products only, excludes other income                                       school meals (£23.0m).
    13                                            Full Year Results June 2021
Corporate business has high retention and is diversified

                        Long standing client base with a recurring revenue drop last year                                                                                            Diversified clients impacted by Covid

                       100%                                                                                      £80
                                                                    93.9%           95.1%           95.8%
                                           91.8%   93.4%                    93.0%                                                                                                                20/21   19/20
                       90%                                  90.6%                           89.2%                                                                             30.0
                                                                                                                 £70
                       80%

                                                                                                                       Share of 2020/21 billings from client first order £m
                                                                                                            77.3%                                                             25.0
                                                                                                                £60
                       70%
% Business recurring

                                                                                                                 £50                                                          20.0
                       60%

                       50%                                                                                       £40                                                          15.0

                       40%
                                                                                                                 £30
                                                                                                                                                                              10.0
                       30%
                                                                                                                 £20
                       20%                                                                                                                                                     5.0
                                                                                                                 £10
                       10%
                                                                                                                                                                               0.0
                        0%                                                                                       £0
                              Pre 2013 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21

                        14
Redemptions demonstrate the adaptability of the product

                         Redemption by sector
180,000
                                                                                        Redemption by Channel
160,000
                                                                   350,000
140,000
                                                                   300,000
120,000
                                                                   250,000
100,000
                                                                   200,000
 80,000
                                                                   150,000
 60,000

 40,000                                                            100,000

 20,000                                                             50,000

     0                                                                  0
             Lifestyle    Homeware             Grocery   Fashion                     Store                      Online

                                     CY   PY                                                      CY   PY

          • Increase in Grocery redemptions during lockdowns, lower fashion and lifestyle.
          • Shift to online redemptions.

     15
Billings by format

Format                                          2020/21           2019/20          Var %     • Continued movement away from paper to card and digital.
£m                                                                                           • Large increase in digital mix. This includes £23.0m Iceland
Paper                                             91.1              170.2         -46.5%
Card                                             243.0              218.4         11.3%
                                                                                               billings; without this the digital mix has still grown 7.6pts from
Digital                                           68.5              17.7          286.6%       4.4% to 12.0%.
Total                                            402.6              406.4          -0.9%     • The trend towards a greater mix of higher margin regulatory

Mix %                                                                                          digital products has a short-term impact on cash consumption.
Paper                                           22.6%              41.9%         -19.3%pts
Card                                            60.4%              53.7%          +6.6%pts
Digital                                         17.0%              4.4%          +12.7%pts

     Note:
     Redemption products only, excludes other income

     16                                            Full Year Results June 2021
Balance Sheet
 Balance Sheet £m                   2020/21               2019/20

 Non Current Assets                    13.7                12.4     • Non current assets increased due to increase in intangible
 Right of Use Asset                     4.4                 3.8
                                                                      assets (£5.0m), due to technology investments, offset by a
 Current Assets                        15.8                12.6
 Assets held for Sale                   0.0                 3.2       decrease in the pension surplus (£2.1m).
 Money held in Trust                  132.1               102.7
 Cash                                  31.4                29.6     • Right of use asset relates primarily to the head office lease.

 Total Assets                         197.3               164.3
                                                                    • Currents assets are higher due to increased third party
                                                                      stock (£1.0m) and receivables (£1.0m).
 Trade and other payables             -96.3                -86.9
 Provisions                           -77.9                -53.8    • Increase in monies held in trust due to higher mix of
 Non Current Liabilities               -5.4                 -5.3
                                                                      regulatory business and delayed spending.
 Net Assets                           17.7                 18.3
                                                                    • Increase in free cash due to delayed redemption spend by
 Share Capital                          3.7                3.7        customers.
 Share Premium                          6.5                6.5
 Retained Earnings                      7.8                8.5      • Higher payables and provisions due to greater outstanding
 Other Reserves                        -0.3                -0.3
                                                                      balances on cards and vouchers.
 Total Equity                         17.7                 18.3

17                          Full Year Results June 2021
Cash Flow
Cashflow Statement £m                                    2020/21   2019/20

EBITDA                                                    3.1       11.3
Movements from/(to) trusts                               -29.4      -3.4     • Reduced operating cash due to increases in trusts following
Working Capital Movements                                31.2       -1.0
                                                                               increased mix of regulatory business.
Net cash generated from/(used in) operating activities    4.9       6.9
                                                                             • Working capital movements due to increase outstanding
Interest received/(paid)                                  0.4        1.6       customer balances.
Tax paid                                                  -0.6      -2.9
Receipts from sale of assets                              3.1        0.0     • Lower interest received due to interest rates and RCF costs.
Capital Expenditure                                       -5.7      -5.0
Payment of lease liabilities                              -0.3       0.4     • Capital expenditure is technology; ERP (£3.5m) and digital
Dividends paid to shareholders                            0.0       -6.0
                                                                               development (£0.7m).
Net increase/ (decrease) in cash and cash equivalents     1.8       -4.9     • Sale of assets is the disposal of Budworth Properties Ltd,
Opening Cash                                              29.6      34.6       the subsidiary which owned Valley Road.

Closing Cash                                              31.4      29.6

    18
Growth of digital products is shifting cash to the e-monies trust, free cash
remains positive each month
                                             PPP Trust £m                                                                                                                Free Cash £m
 £180                                                                                                                        £45
 £160                                                                                                                        £40
 £140                                                                                                                        £35
 £120                                                                                                                        £30
 £100                                                                                                                        £25
     £80                                                                                                                     £20
     £60                                                                                                                     £15
     £40                                                                                                                     £10
     £20                                                                                                                     £5
     £-                                                                                                                      £0
           Apr   May   Jun        Jul       Aug    Sep     Oct     Nov       Dec         Jan         Feb         Mar                Apr    May    Jun      Jul     Aug          Sep     Oct    Nov       Dec        Jan    Feb    Mar

                              Act 2018/19          Act 2019/20           Act 2020/21                                                                      Act 2018/19            Act 2019/20         Act 2020/21

                                                                                               Growth in trust requirements
                                              Emonies Trust
                                                                                                                                                                             Total Cash
 £120
                                                                                                                             £250
 £100
                                                                                                                             £200
     £80
                                                                                                                             £150
     £60
                                                                                                                             £100
     £40

     £20                                                                                                                      £50

     £-                                                                                                                       £-
           Apr   May    Jun        Jul       Aug     Sep     Oct     Nov           Dec         Jan         Feb         Mar           Apr    May    Jun      Jul        Aug      Sep     Oct    Nov      Dec        Jan    Feb    Mar

                                Act 2018/19          Act 2019/20           Act 2020/21                                                                   Act 2018/19            Act 2019/20      Act 2020/21

19                                                   Full Year Results June 2021
Summary outlook
                                       Results in line with expectations

     • A year of significant progress, with resilient second half performance
     • Strong Q3 demand, growth in digital and free school meals boosted results, showing
       how we can capture our share of market activity
     • Significant restructuring and simplification achieved with exceptional costs incurred
     • Return of the dividend at HY signifies resilient outlook, with FY dividend of 1.0p

                                                   Outlook
     • New financial year impacted as spending patterns take time to return to normal
     • Billings up 82.7% on 2020/21, down on 2019/20 levels by 8.6%
     • Benefit from restructuring and Corporate partnership opportunities such as
       PayPoint

20               Full Year Results June 2021
3
       Our strategic
         journey
        Building a robust, scalable
    platform on which to drive growth
Implementing our strategic business plan

                                                              Clarity
                                                              We will align all our
      Productivity                      Appeal
                                                              efforts with clarity
                                                              and focus               Experience
      We will be more                   We will broaden                               We will be easier to
      efficient and                     our customer appeal                           work with for all our
      effective                         to drive growth                               customers

22                      Full Year Results June 2021
PRODUCTIVITY                                         More efficient and effective

                  What we have done…                                            Impact seen…

 Office relocation and consolidation                            Improved collaboration and technology ensured
 Technology infrastructure investment                           seamless switch to remote working

 Switched to remote working                                     Great Place To Work accredited - above UK average,
 Migrating to cloud technology                                  attracting stronger talent from a broader pool

 Chat functionality for Customer Care                           Supported seasonal peak despite COVID restrictions,
                                                                 optimising productivity including reduced overtime
 HR Solution and colleague development
                                                                 Operational costs removed following withdrawal
                                                                 from non core activities

 23                          Full Year Results June 2021
APPEAL                                                  Broaden our customer appeal to drive growth

                   What we have done…                                                          Impact seen…

 Expanded range of partners                                                  PayPoint – first physical distribution network with
 Improved access to digital products                                         28,000 outlets across the UK

 Successful partnership with Iceland                                         Swift creation of free school meals partnership
                                                                              added £23 million to billings in 2020/21
 Distribution deal with PayPoint
                                                                              New B2B wins almost trebled from £7.5m to £19.3m
 Enhanced customer experiences
 Contactless digital gift card                                               Broadened redemption options; doubling dining and
                                                                              tripling leisure choices
 Strengthened social media and marketing
                                                                              Traditional high levels of recurring Corporate
                                                                              business with diversified corporate partners

 24                               Full Year Results June 2021
CLARITY                                             Align all our efforts with clarity and focus

                  What we have done…                                                      Impact seen…

 Ceased hamper and contract packing
                                                                         Over 400 non-core products removed
 Sold FMI and withdrew from Ireland
 Brand activation and awareness activity                                Sold property to fund investment in growth
 Organised business around core product
                                                                         Management focus on driving the core business
 Invested in digital marketing and product
  management skills
                                                                         Online sales growth

                                                                         Enhanced ESG reinforcing company identity

 25                           Full Year Results June 2021
EXPERIENCE                                                Easier to work with for all our customers

                     What we have done…                                                      Impact seen…

 Developed Contactless digital gift card
                                                                            Improved system resilience despite increased traffic
 Invested in ERP (to be delivered in 2021)                                 - web sessions and L2S app use both up 30%
 Repositioned product set                                                  Website enhancements boosting conversion rates –
 Invested in network infrastructure
                                                                            up from 3.5% to 4.7% in H2 2021

 Invested in cloud technology                                              Digital billings 17% of mix (from 4.4% in 2020).
                                                                            Paper down to 23% (from 42%)
 Improved digital and physical experience
                                                                            Reduced onboarding time for Corporate customers
                                                                            from 47 days to under 4 days
                                                                            Cloud migration is removing legacy hardware and
                                                                            vulnerabilities, and reducing physical footprint

 26                               Full Year Results June 2021
Significant progress on ESG – making a difference
Environment   •   Focus on digital proposition helps reduce use of paper products / plastic cards / transportation & delivery.
              •   Carbon footprint reduced following the disposal of our land and buildings in Birkenhead.
              •   New flexible working policy will reduce colleague travel, use of resources in the office.
              •   Pilot using environmentally friendly paperboard, compostable cards, as a potential alternative to plastic.

  Social      •   Official partner of Everton in the Community (EitC).
              •   Funded new education programme helping teach young people digital in 60+ schools.
              •   Great Place to Work accredited and Business Culture Awards winner.
              •   Helped feed thousands of children through support for free school meals initiative.

Governance    •   HMT Woman in Finance Charter signatory.
              •   Progress in target for women in senior management positions.
              •   Controls environment being strengthened to meet evolving regulation.
              •   Plans to adopt the TCFD recommendations into risk management framework.
Technology transformation continues

                                                • Significant progress made in our technology catch up
                                                • Increased core system stability and speed, with zero outages
                                                  during peak season despite highest ever transaction volume
                                                • New data warehouse and cloud capability adding speed,
                                                  security and resilience
                                                • Created new API capability supporting full third party digital
                                                  integration (Iceland/PayPoint)
                                                • ERP phased delivery removes legacy infrastructure
                                                  dependence and delivers flexibility, scalability and yet higher
                                                  performance
                                                • Continue to invest in technology to support product and
                                                  proposition development to underpin growth

28                Full Year Results June 2021
Platform is more robust and scalable, with
growth opportunities.

        Run the Business                              Grow Marketing Capability          Build the Business
        Focus on plan delivery                             A new marketing baseline     Getting set for the future

        Hit our        Fix the
                                                           Commercial      Activation      Digital      Product
     Performance    Foundations /
                                                            Planning       Capability   Investment    Development
       Targets       ERP delivery

                                                                    Leverage                  Commercial
             Regulatory
                                                                   Love2shop                  Partnerships
               Focus
                                                                     Brand                    e.g. PayPoint

29                           Full Year Results June 2021
Summary:                                                                             Key dates coming up
Bedrock for future growth opportunities                                              •
                                                                                     •
                                                                                         21 September AGM and Trading Update
                                                                                         23 November Half Year Results

                                                             Proposition better
     Investments have helped                             positioned in our markets       Business is more robust
       us respond to COVID                                  with opportunity to             and scalable, with
     challenges and accelerate                            leverage new initiatives        growth opportunities
      our migration to digital                                such as PayPoint
                                                                partnership

30                         Full Year Results June 2021
31   Full Year Results June 2021
5
       Appendix
     Background to
    Appreciate Group
Investor Highlights
                       • A rich heritage of being trusted by our customers to help them enjoy moments that matters, spanning more than
      Rich heritage
                         50 years. s

        Strong
                       • Experienced management team with a clear strategy to drive growth and demonstrated decisive action to evolve
      Management
                         the business through Covid-19.
         team

         Robust        • Profitable with strong visibility of earnings and cash held in trust.
        financials

      Strong market    • Clear market leader in Christmas savings clubs. Strong proposition for the Corporate and Gifting spaces,
         position        customer base of more than 400,000 clients with over 2million employees split across both B2C and B2B markets.

      Multi-retailer   • Multi-retailer product offering is underpinned over 200 redemption partner relationships. Multi-retailer core
        product          offerings provide end users with protection against interruption or failure in any particular brand/chain.

          Well         • Major investment in infrastructure and product development delivered, in line with strategic plan. Well placed
        invested         for digital growth which is expected to accelerate following pandemic.

        Growth
                       • Foundations being laid for future growth through more robust and scalable business model.
      opportunity

 33                               Full Year Results June 2021
Our purpose

                                                                       A financial services
                                                                       business providing
         Create more joy in the                                          individuals and
         world by being trusted                                     businesses with solutions
         to help customers with                                       for the moments that
             celebrating and                                        matter to them … making
                rewarding                                             giving, receiving and
                                                                     experiencing easier and
                                                                           more joyful

 34                 Investor Presentation Jan 2021 - Confidential
Our Business Model
Leading UK prepayment, gifting and engagement company serving Corporate and Consumer markets. We offer redemptions products (e.g.
gift cards, vouchers) used by Consumers for Christmas budgeting and year-round gifting, and by corporates for staff and customer incentives
and rewards.

                                  Billings c.£185m                           Billings c.£35m                    Billings c.£170m
                                                               B2C                                                   B2B

                                 Prepayment                                      Gifting                        Engagement

                       Helping consumers put money aside             Helping consumers convert their    Helping businesses attract and
Proposition                                                                                             retain employees & customers
                      to ensure they can pay for key events           kind thoughts into joyful gifts

Channels

Core product

                                                                     Love2Shop Suite of Solutions
35                               Full Year Results June 2021
Highly experienced management team
High caliber senior management team that has delivered demonstrable success

           Ian O’Doherty               Tim Clancy                     Claire Jones              James Poole           Gareth Griffiths            Steve Miller             Gill Taylor            Julian Coghlan
        Chief Executive Officer       Chief Financial                    Group                 Chief Marketing         Legal Counsel            Chief Information     Chief Transformation       Chief Commercial
                                          Officer                     HR Director                  Officer                                           Officer                 Officer                   Officer
        •   MBNA for 26 years
            – most recently as    •   CFO – Assurant             •   Head of HR            •   CMO - 118118       •    Consultant,          •    Head of Chester      •   CTO –              •    Executive Director
            Chairman and CEO          Solutions Europe               Business Partnering       Money                   general Counsel           and Global Head          Ombudsman               – Adare Group
        •   Deputy Chair – UK     •   Finance Director –             – Lloyds Banking      •   CMO - MBNA              to SMEs – The             of FX Operations –       Services UK        •    Managing
            Cards Association         Lifestyle Services             Group                                             Legal Director Ltd        MBNA                 •   Chief People            Director –
                                                                                           •   Head of
            2015 to 2017              Group                      •   Head of Business          International      •    Chief Legal Office   •    CIO UK and               Officer – MBNA          Kalamazoo
        •   Board Member of       •   Finance Director –             Partnering – MBNA         Marketing – Avis        – Cox Automotive          Europe – Standard    •   Head of Change          Secure Solutions
            the Interim Main          Shop Direct                •   Head of Staffing –        Budget Group       •    Operations and            Chartered                and HR – The Co-   •    Procurement
            Board of UK           •   Managing                       MBNA                  •   American Express        Legal Director -     •    Global Head of           operative               Director – Adare
            Finance - 2016 to         Director – Going                                                                 NextGear Capital          Derivative and       •   HR Consultant –         Group
                                                                 •   UK Retail             •   British Airways
            2017                      Places/My Travel                                                                 UK Ltd                    Securities               Securicor Omega         Procurement
                                                                     Resourcing                                                                                                              •
                                      plc                            Manager – O2 UK                              •    Assistant General         Operations and                                   Director –
                                                                                                                       Counsel – MBNA            Middle Office –                                  Halcyon Business
                                                                                                                                                 Standard                                         Solutions
                                                                                                                                                 Chartered Bank

   36                                                      Full Year Results June 2021
Operational Processes and Cashflow                                                                                          Appreciate Group                              Breakage
                                                                                                                            earns service fee.                             income

                                                                                                          Cash moved to                            Appreciate plc
                                                                              Paper product dispatched.   App. plc bank.                           pay supplier.
              Agree product and     Cash paid over        Cash held in Park                                                 Customer redeems
 Prepayment   payment plan.         ave 40 weeks.         Prepayment trust.                                                 product.
                                                                                                          Cash moved to                            Cash moved from
                                                                              Card/digital dispatched.
                                                                                                          E-monies trust.                          E-monies trust.

                                                                                                          Cash remains in                          Appreciate plc
                                                                              Paper product dispatched.   App. plc bank.                           pay supplier.
              Visit website and       Cash paid           Cash held in App.                                                 Customer redeems
 Gifting      place order.            with order.         plc bank account.                                                 product.
                                                                              Card/digital dispatched.    Cash moved to                            Cash moved from
                                                                                                          E-monies trust.                          E-monies trust.

                                      Cash paid                                                           Cash remains in                          Appreciate plc
                                                                              Paper product dispatched.
                                      with order.         Cash held in App.                               App. plc bank.                           pay supplier.
 Engagement   Contact sales team
                                                          plc account or
                                                                                                                            Customer redeems
              or order on portal.                                                                                           product.
                                                          debtor created.     Card/digital dispatched.    Cash moved to                            Cash moved from
                                    Credit terms.
                                                                                                          E-monies trust.                          E-monies trust.

                                                                                                                                            Non redemption earned on expiry for all
                                                                                                                                            channels. Funds remain in E-monies trust
                                                                                                                                            until expiry.

 37                         Full Year Results June 2021
Divisional breakdown

                       • Christmas Savers business with 350,000 savers
      Consumer           and c. £200m of billings.
                       • Other consumers with over 100,000 customers
                         gifting through highstreetvouchers.com

                       • Broad client base of over 40,000 businesses
      Corporate          with 2million+ employees and countless
                         customers generated through a sales force and
                         online self service portal

 38               Full Year Results June 2021
Competition

                 Retailers                                               Multi-retailer Offerings                         Intermediaries
       Retailers have established B2B                                Direct competitors offering a portfolio       Resell products from third-parties
  offerings, but are limited to single store                            of redeemers (physical & digital)            aiming to be a one-stop shop

 •     Argos for Business                                        •      One4All (Blackhawk)                    •   Tillo (was Reward Cloud)
 •     John Lewis for Business                                   •      Compliments Card (Edenred)             •   Hemingways
 •     M&S Corporate Gifts                                       •      Spree Card (Sodexo benefits &          •   WeGift – instant incentives
 •                                                                      rewards)
       Amazon incentives                                                                                       •   Variety
 •     Tesco Corporate Gift Cards                                •      SVM Cards (Blackhawk)

  39                                      Full Year Results June 2021
Our products
Three formats: digital, card and paper. Digital and card are provided through our e-monies license. Paper is unregulated.

                Digital                                                       Card                                                Paper

 •    Product provided through e-codes or virtual                  •   Product provided through in-house          •   Historically the main form of product
      Mastercard                                                       Flexecash system and through               •   Unregulated product providing a working
                                                                       Mastercard                                     capital benefit to the Company
 •    Regulated through FCA e-monies license
                                                                   •   Regulated through FCA e-monies license     •   Declining in popularity
 •    Select recently launched providing
                                                                   •   Increasing in popularity
      virtual Mastercards
 •    Select offers load to virtual wallet capability
 •    Opportunity to grow

                                                         Product billings split

                                                                450
                                                                400
                                                                350
                                                                300
                                                           £m

                                                                250
                                                                200
                                                                150
                                                                100
                                                                 50
                                                                  0
                                                                   FY18A                          FY19A                  FY20A

                                                                                      Digital              Card       Paper

 40                                                     Full Year Results June 2021
Redemption Partners

       • Broad range of partners covering Retail,
         experiential, hospitality and leisure.
       • Commercial relationships with 190
         redemption partners and many of the UK
         most-loved brands.
       • Offering customers / recipients choice of
         when and where they want to spend –
         in-store or online.
       • New brands added in the 2020/21 financial
         year include Schuh, Millets, and Foot
         Locker.

  41                              Full Year Results June 2021
Suite of solutions

              Contactless                                     Gift Card                 eGift Card                  Paper Voucher

     90+ brands                                 100+ brands                    70+ brands                 150+ brands

             Single Brand Gift Card                  Single Brand eGift Card       Open Loop MasterCard

         40+ brands                             70+ brands                     Unrestricted                        Special Project

42                                    Full Year Results June 2021
43   Full Year Results June 2021
You can also read