Full year results to year ended 31 March 2021 - Analyst and investor presentation - Appreciate Group Plc
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New Photos? Introductions Ian O’Doherty Tim Clancy Chief Executive Officer Chief Financial Officer 2 Full Year Results June 2021
A year of significant progress Digital £23m Record billings billings December growth through Improved peak Q3 Quadrupled YoY to free school and resilient H2 £68.5m meals PayPoint Simplified Stabilised distribution business network deal (post year end) Withdrew from non- Improvements to core activities system reliability New network of 28,000 UK outlets 4 Full Year Results June 2021
Financial highlights Billings Cash Revenue £406.5m £163.5m £106.8m -3.2% (2020: £419.9m) 2020: £132.3m -5.2% (2020: £112.7m) Despite initial lockdown / Free cash £31.4m ceasing hampers. Greater level of deferred (2020: £29.6m) Strong Corporate revenue due to demand pandemic Adj. PBT Full year dividend underlying £1.3m PBT 1.0p 2020 (£7.7m) Cancelled in 2020 due to £4.2m COVID 2020 (£11.2m) 5 Full Year Results June 2021
Billings impacted by lockdowns First lockdown Restrictions eased Restrictions reintroduced Third lockdown 50.0 45.0 40.0 Q1 -49% Q2 -7% Q3 +13% Q4 -11% 35.0 30.0 25.0 20.0 15.0 10.0 5.0 - April May June July August September October November December January February March • Q1 billings to date for 2021/22 down 8.6% on 2019/20 levels (up on 2020/21 by 82.7%) 6
Operational Highlights Consumer Corporate Prepayment Gifting Engagement Billings £194.6m (48% of total) £10.7m (3% of total) £201.2m (49% of total) Helping consumers put money aside Helping consumers convert their Helping businesses attract and Proposition to ensure they can pay for key events kind thoughts into joyful gifts retain employees & customers Reduced savers. Significant volume of clients thanking Change in financial circumstances during Switch to digital – 37 products added. COVID Impact front line and key workers. lockdown. Retail closures during lockdown affected Immediate focus on ‘back to office’ Inability to redeem 2020 vouchers in-store. products and redemptions at physical outlets Smaller clients preserving cash Targeted incentivised campaigns influencing 18% increase in consumer billings. Digital growth Highlights improved payment rates and higher average Increased traffic and conversions. Free school meals initiative order value. New UK-wide distribution via PayPoint Record new business Trends Recovery expected in 2022 Benefit as restrictions lift Renewed focus on employee Momentum in digital proposition appreciation; and customer acquisition 7 Full Year Results June 2021
Profit Statement Profit Statement £m 2020/21 2019/20 Var • Billings down £13.3m (3.2%) on prior year due impact of COVID and removal of hamper/packing (£7.8m in PY). Billings 406.5 419.9 -13.3 • Billings include one-off Iceland deal worth £23.0m. Revenue 106.8 112.7 -5.9 • Revenue reduction in line with the billings reduction and Gross Profit 24.8 32.9 -8.2 removal of hamper/packing revenue. Distribution Costs -1.8 -2.8 1.1 • Gross margin reduction due to product mix (including free Administration Costs -21.1 -20.0 -1.0 school meals) and maintenance of promotional costs. Operating Profit before exceptional items 1.9 10.1 -8.2 • Overheads increase due to consultancy costs relating to Valley Finance Income 0.4 1.3 -0.9 Road and FMI sale, hamper closure and refinancing. Exceptional Items -1.1 -3.7 2.6 • Finance income reduced due to lower interest rates and RCF Profit before taxation 1.3 7.7 -6.4 costs (£0.2m). Earnings per share • Exceptional items relate to the closing of the hamper/packing - basic 0.46p 2.96p business. - diluted 0.46p 2.96p 9 Full Year Results June 2021
Reconciliation of reported to adjusted result Adjusted profit £m 2020/21 2019/20 Var Profit before taxation 1.3 7.7 -6.4 Add back exceptional costs: • Redundancy costs due to 40 staff in the hamper/packing Redundancy costs 0.6 0.4 0.2 business. Impairment of obsolete stock 0.4 0.1 0.3 • Obsolete stock write-downs relate to hampers. Profit on sale of assets -0.2 0.0 -0.2 • Profit on sale of assets following sale of Valley Road and FMI. Impairment of property/assets held for sale 0.0 1.8 -1.8 • The hamper trading loss is due to the continuation of fixed Impairment of goodwill 0.2 1.3 -1.1 costs at Valley Road with no hamper revenue and lower Profit before exceptional costs 2.3 11.4 -9.1 contract packing revenue plus the costs of winding down the Losses - hamper operation and close site. The hamper numbers are not audited. down of previous head office 1.8 -0.1 1.9 Profit/Loss in FMI 0.1 -0.1 0.2 Adjusted underlying management profit 4.2 11.2 -7.0 10 Full Year Results June 2021
Comparison of billings and revenue Total Billings 2020/21 2019/20 Var % £m Multi Retailer 351.8 354.3 -0.7% Single Store 50.8 52.9 -3.9% Other Income 3.9 12.7 -69.2% Total £m 406.5 419.9 -3.2% • Multi retailer (higher margin) product billings mix Mix % remains high at 86.5% and improved on prior year. Multi Retailer 86.5% 84.4% 2.2% Single Store 12.5% 12.6% -0.1% • Multi retailer (in-house) product is reported net in Other Income 1.0% 3.0% -2.1% revenue, single store product is reported gross. Total Revenue 2020/21 2019/20 Var % £m • Single-store revenue is higher than billings because of Multi Retailer 24.7 37.9 -34.7% Single Store 78.2 62.1 25.9% multi-retailer flexecodes which can be swapped to single Other Income 3.9 12.7 -69.2% store product. This flexibility has been used more by Total £m 106.8 112.7 -5.2% customers during lockdowns. Mix % • Other income reduced versus prior year due to the Multi Retailer 23.2% 33.6% -10.5% Single Store 73.2% 55.1% 18.1% removal of hampers and contract packing. Other Income 3.7% 11.3% -7.6% 11 Full Year Results June 2021
Segmental Performance Consumer 2020/21 2019/20 Var % Consumer • Billings reduction due to reduced Xmas Savers. £m Billings 205.3 222.2 -7.6% • Other consumer billings through highstreetvouchers.com were Revenue 53.1 62.4 -14.8% Profit 0.5 5.3 -90.6% higher than prior year with particularly strong Q3. Customer Numbers (000's) • Consumer profitability impacted by lower revenue and £1.1m Xmas Savers 356 396 -10.2% Other Consumer 168 132 27.5% exceptional costs relating to hamper business closure. Total Consumer 524 528 -0.8% Corporate Corporate • Billings were 1.8% ahead of prior year including £23.0m of £m Iceland free school meals. Billings 201.2 197.7 1.8% • Underlying Corporate billings without Iceland were £178.3m, Revenue 53.7 50.3 6.7% Profit 2.6 6.6 -60.6% 9.8% lower than prior year due to the impact of COVID. Client Numbers (000's) 39 42 -7.1% • Segmental profit reduction due to lower margin business and higher administration costs. 12 Full Year Results June 2021
Billings by market Market Billings £m 2020/21 2019/20 Var % £m • Xmas Savers numbers based on redemption products only Xmas Savers 193.3 204.8 -5.6% (exc hampers) was 5.6% below last year. Other Consumer 10.1 8.4 21.1% Customer Incentives 46.4 45.3 2.5% • Other consumer demand higher due to increased traffic to Staff Rewards 83.3 82.8 0.6% Employee Benefits 14.2 17.2 -17.0% highstreetvouchers.com particularly in Q3. Intermediaries 55.2 48.0 14.8% • Customer incentives have out-performed other areas due Total £m 402.6 406.4 -0.9% to increased marketing activities by some clients Total Consumer 204.0 213.2 -4.3% particularly in the Financial Services sector. Total Corporate 198.6 193.2 2.8% • Whilst staff rewards stable, employee benefits down due to the impact of COVID. • Intermediaries includes the one-off Iceland deal for free Note: Redemption products only, excludes other income school meals (£23.0m). 13 Full Year Results June 2021
Corporate business has high retention and is diversified Long standing client base with a recurring revenue drop last year Diversified clients impacted by Covid 100% £80 93.9% 95.1% 95.8% 91.8% 93.4% 93.0% 20/21 19/20 90% 90.6% 89.2% 30.0 £70 80% Share of 2020/21 billings from client first order £m 77.3% 25.0 £60 70% % Business recurring £50 20.0 60% 50% £40 15.0 40% £30 10.0 30% £20 20% 5.0 £10 10% 0.0 0% £0 Pre 2013 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 14
Redemptions demonstrate the adaptability of the product Redemption by sector 180,000 Redemption by Channel 160,000 350,000 140,000 300,000 120,000 250,000 100,000 200,000 80,000 150,000 60,000 40,000 100,000 20,000 50,000 0 0 Lifestyle Homeware Grocery Fashion Store Online CY PY CY PY • Increase in Grocery redemptions during lockdowns, lower fashion and lifestyle. • Shift to online redemptions. 15
Billings by format Format 2020/21 2019/20 Var % • Continued movement away from paper to card and digital. £m • Large increase in digital mix. This includes £23.0m Iceland Paper 91.1 170.2 -46.5% Card 243.0 218.4 11.3% billings; without this the digital mix has still grown 7.6pts from Digital 68.5 17.7 286.6% 4.4% to 12.0%. Total 402.6 406.4 -0.9% • The trend towards a greater mix of higher margin regulatory Mix % digital products has a short-term impact on cash consumption. Paper 22.6% 41.9% -19.3%pts Card 60.4% 53.7% +6.6%pts Digital 17.0% 4.4% +12.7%pts Note: Redemption products only, excludes other income 16 Full Year Results June 2021
Balance Sheet Balance Sheet £m 2020/21 2019/20 Non Current Assets 13.7 12.4 • Non current assets increased due to increase in intangible Right of Use Asset 4.4 3.8 assets (£5.0m), due to technology investments, offset by a Current Assets 15.8 12.6 Assets held for Sale 0.0 3.2 decrease in the pension surplus (£2.1m). Money held in Trust 132.1 102.7 Cash 31.4 29.6 • Right of use asset relates primarily to the head office lease. Total Assets 197.3 164.3 • Currents assets are higher due to increased third party stock (£1.0m) and receivables (£1.0m). Trade and other payables -96.3 -86.9 Provisions -77.9 -53.8 • Increase in monies held in trust due to higher mix of Non Current Liabilities -5.4 -5.3 regulatory business and delayed spending. Net Assets 17.7 18.3 • Increase in free cash due to delayed redemption spend by Share Capital 3.7 3.7 customers. Share Premium 6.5 6.5 Retained Earnings 7.8 8.5 • Higher payables and provisions due to greater outstanding Other Reserves -0.3 -0.3 balances on cards and vouchers. Total Equity 17.7 18.3 17 Full Year Results June 2021
Cash Flow Cashflow Statement £m 2020/21 2019/20 EBITDA 3.1 11.3 Movements from/(to) trusts -29.4 -3.4 • Reduced operating cash due to increases in trusts following Working Capital Movements 31.2 -1.0 increased mix of regulatory business. Net cash generated from/(used in) operating activities 4.9 6.9 • Working capital movements due to increase outstanding Interest received/(paid) 0.4 1.6 customer balances. Tax paid -0.6 -2.9 Receipts from sale of assets 3.1 0.0 • Lower interest received due to interest rates and RCF costs. Capital Expenditure -5.7 -5.0 Payment of lease liabilities -0.3 0.4 • Capital expenditure is technology; ERP (£3.5m) and digital Dividends paid to shareholders 0.0 -6.0 development (£0.7m). Net increase/ (decrease) in cash and cash equivalents 1.8 -4.9 • Sale of assets is the disposal of Budworth Properties Ltd, Opening Cash 29.6 34.6 the subsidiary which owned Valley Road. Closing Cash 31.4 29.6 18
Growth of digital products is shifting cash to the e-monies trust, free cash remains positive each month PPP Trust £m Free Cash £m £180 £45 £160 £40 £140 £35 £120 £30 £100 £25 £80 £20 £60 £15 £40 £10 £20 £5 £- £0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Act 2018/19 Act 2019/20 Act 2020/21 Act 2018/19 Act 2019/20 Act 2020/21 Growth in trust requirements Emonies Trust Total Cash £120 £250 £100 £200 £80 £150 £60 £100 £40 £20 £50 £- £- Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Act 2018/19 Act 2019/20 Act 2020/21 Act 2018/19 Act 2019/20 Act 2020/21 19 Full Year Results June 2021
Summary outlook Results in line with expectations • A year of significant progress, with resilient second half performance • Strong Q3 demand, growth in digital and free school meals boosted results, showing how we can capture our share of market activity • Significant restructuring and simplification achieved with exceptional costs incurred • Return of the dividend at HY signifies resilient outlook, with FY dividend of 1.0p Outlook • New financial year impacted as spending patterns take time to return to normal • Billings up 82.7% on 2020/21, down on 2019/20 levels by 8.6% • Benefit from restructuring and Corporate partnership opportunities such as PayPoint 20 Full Year Results June 2021
3 Our strategic journey Building a robust, scalable platform on which to drive growth
Implementing our strategic business plan Clarity We will align all our Productivity Appeal efforts with clarity and focus Experience We will be more We will broaden We will be easier to efficient and our customer appeal work with for all our effective to drive growth customers 22 Full Year Results June 2021
PRODUCTIVITY More efficient and effective What we have done… Impact seen… Office relocation and consolidation Improved collaboration and technology ensured Technology infrastructure investment seamless switch to remote working Switched to remote working Great Place To Work accredited - above UK average, Migrating to cloud technology attracting stronger talent from a broader pool Chat functionality for Customer Care Supported seasonal peak despite COVID restrictions, optimising productivity including reduced overtime HR Solution and colleague development Operational costs removed following withdrawal from non core activities 23 Full Year Results June 2021
APPEAL Broaden our customer appeal to drive growth What we have done… Impact seen… Expanded range of partners PayPoint – first physical distribution network with Improved access to digital products 28,000 outlets across the UK Successful partnership with Iceland Swift creation of free school meals partnership added £23 million to billings in 2020/21 Distribution deal with PayPoint New B2B wins almost trebled from £7.5m to £19.3m Enhanced customer experiences Contactless digital gift card Broadened redemption options; doubling dining and tripling leisure choices Strengthened social media and marketing Traditional high levels of recurring Corporate business with diversified corporate partners 24 Full Year Results June 2021
CLARITY Align all our efforts with clarity and focus What we have done… Impact seen… Ceased hamper and contract packing Over 400 non-core products removed Sold FMI and withdrew from Ireland Brand activation and awareness activity Sold property to fund investment in growth Organised business around core product Management focus on driving the core business Invested in digital marketing and product management skills Online sales growth Enhanced ESG reinforcing company identity 25 Full Year Results June 2021
EXPERIENCE Easier to work with for all our customers What we have done… Impact seen… Developed Contactless digital gift card Improved system resilience despite increased traffic Invested in ERP (to be delivered in 2021) - web sessions and L2S app use both up 30% Repositioned product set Website enhancements boosting conversion rates – Invested in network infrastructure up from 3.5% to 4.7% in H2 2021 Invested in cloud technology Digital billings 17% of mix (from 4.4% in 2020). Paper down to 23% (from 42%) Improved digital and physical experience Reduced onboarding time for Corporate customers from 47 days to under 4 days Cloud migration is removing legacy hardware and vulnerabilities, and reducing physical footprint 26 Full Year Results June 2021
Significant progress on ESG – making a difference Environment • Focus on digital proposition helps reduce use of paper products / plastic cards / transportation & delivery. • Carbon footprint reduced following the disposal of our land and buildings in Birkenhead. • New flexible working policy will reduce colleague travel, use of resources in the office. • Pilot using environmentally friendly paperboard, compostable cards, as a potential alternative to plastic. Social • Official partner of Everton in the Community (EitC). • Funded new education programme helping teach young people digital in 60+ schools. • Great Place to Work accredited and Business Culture Awards winner. • Helped feed thousands of children through support for free school meals initiative. Governance • HMT Woman in Finance Charter signatory. • Progress in target for women in senior management positions. • Controls environment being strengthened to meet evolving regulation. • Plans to adopt the TCFD recommendations into risk management framework.
Technology transformation continues • Significant progress made in our technology catch up • Increased core system stability and speed, with zero outages during peak season despite highest ever transaction volume • New data warehouse and cloud capability adding speed, security and resilience • Created new API capability supporting full third party digital integration (Iceland/PayPoint) • ERP phased delivery removes legacy infrastructure dependence and delivers flexibility, scalability and yet higher performance • Continue to invest in technology to support product and proposition development to underpin growth 28 Full Year Results June 2021
Platform is more robust and scalable, with growth opportunities. Run the Business Grow Marketing Capability Build the Business Focus on plan delivery A new marketing baseline Getting set for the future Hit our Fix the Commercial Activation Digital Product Performance Foundations / Planning Capability Investment Development Targets ERP delivery Leverage Commercial Regulatory Love2shop Partnerships Focus Brand e.g. PayPoint 29 Full Year Results June 2021
Summary: Key dates coming up Bedrock for future growth opportunities • • 21 September AGM and Trading Update 23 November Half Year Results Proposition better Investments have helped positioned in our markets Business is more robust us respond to COVID with opportunity to and scalable, with challenges and accelerate leverage new initiatives growth opportunities our migration to digital such as PayPoint partnership 30 Full Year Results June 2021
31 Full Year Results June 2021
5 Appendix Background to Appreciate Group
Investor Highlights • A rich heritage of being trusted by our customers to help them enjoy moments that matters, spanning more than Rich heritage 50 years. s Strong • Experienced management team with a clear strategy to drive growth and demonstrated decisive action to evolve Management the business through Covid-19. team Robust • Profitable with strong visibility of earnings and cash held in trust. financials Strong market • Clear market leader in Christmas savings clubs. Strong proposition for the Corporate and Gifting spaces, position customer base of more than 400,000 clients with over 2million employees split across both B2C and B2B markets. Multi-retailer • Multi-retailer product offering is underpinned over 200 redemption partner relationships. Multi-retailer core product offerings provide end users with protection against interruption or failure in any particular brand/chain. Well • Major investment in infrastructure and product development delivered, in line with strategic plan. Well placed invested for digital growth which is expected to accelerate following pandemic. Growth • Foundations being laid for future growth through more robust and scalable business model. opportunity 33 Full Year Results June 2021
Our purpose A financial services business providing Create more joy in the individuals and world by being trusted businesses with solutions to help customers with for the moments that celebrating and matter to them … making rewarding giving, receiving and experiencing easier and more joyful 34 Investor Presentation Jan 2021 - Confidential
Our Business Model Leading UK prepayment, gifting and engagement company serving Corporate and Consumer markets. We offer redemptions products (e.g. gift cards, vouchers) used by Consumers for Christmas budgeting and year-round gifting, and by corporates for staff and customer incentives and rewards. Billings c.£185m Billings c.£35m Billings c.£170m B2C B2B Prepayment Gifting Engagement Helping consumers put money aside Helping consumers convert their Helping businesses attract and Proposition retain employees & customers to ensure they can pay for key events kind thoughts into joyful gifts Channels Core product Love2Shop Suite of Solutions 35 Full Year Results June 2021
Highly experienced management team High caliber senior management team that has delivered demonstrable success Ian O’Doherty Tim Clancy Claire Jones James Poole Gareth Griffiths Steve Miller Gill Taylor Julian Coghlan Chief Executive Officer Chief Financial Group Chief Marketing Legal Counsel Chief Information Chief Transformation Chief Commercial Officer HR Director Officer Officer Officer Officer • MBNA for 26 years – most recently as • CFO – Assurant • Head of HR • CMO - 118118 • Consultant, • Head of Chester • CTO – • Executive Director Chairman and CEO Solutions Europe Business Partnering Money general Counsel and Global Head Ombudsman – Adare Group • Deputy Chair – UK • Finance Director – – Lloyds Banking • CMO - MBNA to SMEs – The of FX Operations – Services UK • Managing Cards Association Lifestyle Services Group Legal Director Ltd MBNA • Chief People Director – • Head of 2015 to 2017 Group • Head of Business International • Chief Legal Office • CIO UK and Officer – MBNA Kalamazoo • Board Member of • Finance Director – Partnering – MBNA Marketing – Avis – Cox Automotive Europe – Standard • Head of Change Secure Solutions the Interim Main Shop Direct • Head of Staffing – Budget Group • Operations and Chartered and HR – The Co- • Procurement Board of UK • Managing MBNA • American Express Legal Director - • Global Head of operative Director – Adare Finance - 2016 to Director – Going NextGear Capital Derivative and • HR Consultant – Group • UK Retail • British Airways 2017 Places/My Travel UK Ltd Securities Securicor Omega Procurement Resourcing • plc Manager – O2 UK • Assistant General Operations and Director – Counsel – MBNA Middle Office – Halcyon Business Standard Solutions Chartered Bank 36 Full Year Results June 2021
Operational Processes and Cashflow Appreciate Group Breakage earns service fee. income Cash moved to Appreciate plc Paper product dispatched. App. plc bank. pay supplier. Agree product and Cash paid over Cash held in Park Customer redeems Prepayment payment plan. ave 40 weeks. Prepayment trust. product. Cash moved to Cash moved from Card/digital dispatched. E-monies trust. E-monies trust. Cash remains in Appreciate plc Paper product dispatched. App. plc bank. pay supplier. Visit website and Cash paid Cash held in App. Customer redeems Gifting place order. with order. plc bank account. product. Card/digital dispatched. Cash moved to Cash moved from E-monies trust. E-monies trust. Cash paid Cash remains in Appreciate plc Paper product dispatched. with order. Cash held in App. App. plc bank. pay supplier. Engagement Contact sales team plc account or Customer redeems or order on portal. product. debtor created. Card/digital dispatched. Cash moved to Cash moved from Credit terms. E-monies trust. E-monies trust. Non redemption earned on expiry for all channels. Funds remain in E-monies trust until expiry. 37 Full Year Results June 2021
Divisional breakdown • Christmas Savers business with 350,000 savers Consumer and c. £200m of billings. • Other consumers with over 100,000 customers gifting through highstreetvouchers.com • Broad client base of over 40,000 businesses Corporate with 2million+ employees and countless customers generated through a sales force and online self service portal 38 Full Year Results June 2021
Competition Retailers Multi-retailer Offerings Intermediaries Retailers have established B2B Direct competitors offering a portfolio Resell products from third-parties offerings, but are limited to single store of redeemers (physical & digital) aiming to be a one-stop shop • Argos for Business • One4All (Blackhawk) • Tillo (was Reward Cloud) • John Lewis for Business • Compliments Card (Edenred) • Hemingways • M&S Corporate Gifts • Spree Card (Sodexo benefits & • WeGift – instant incentives • rewards) Amazon incentives • Variety • Tesco Corporate Gift Cards • SVM Cards (Blackhawk) 39 Full Year Results June 2021
Our products Three formats: digital, card and paper. Digital and card are provided through our e-monies license. Paper is unregulated. Digital Card Paper • Product provided through e-codes or virtual • Product provided through in-house • Historically the main form of product Mastercard Flexecash system and through • Unregulated product providing a working Mastercard capital benefit to the Company • Regulated through FCA e-monies license • Regulated through FCA e-monies license • Declining in popularity • Select recently launched providing • Increasing in popularity virtual Mastercards • Select offers load to virtual wallet capability • Opportunity to grow Product billings split 450 400 350 300 £m 250 200 150 100 50 0 FY18A FY19A FY20A Digital Card Paper 40 Full Year Results June 2021
Redemption Partners • Broad range of partners covering Retail, experiential, hospitality and leisure. • Commercial relationships with 190 redemption partners and many of the UK most-loved brands. • Offering customers / recipients choice of when and where they want to spend – in-store or online. • New brands added in the 2020/21 financial year include Schuh, Millets, and Foot Locker. 41 Full Year Results June 2021
Suite of solutions Contactless Gift Card eGift Card Paper Voucher 90+ brands 100+ brands 70+ brands 150+ brands Single Brand Gift Card Single Brand eGift Card Open Loop MasterCard 40+ brands 70+ brands Unrestricted Special Project 42 Full Year Results June 2021
43 Full Year Results June 2021
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