FRIDAY 19 MAR 2021 GAMBLING COMMISSION CEO NEIL MCARTHUR RESIGNS AFTER 15 YEARS WITH THE REGULATOR - Gambling Insider
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FRIDAY 19 MAR 2021 GAMBLING COMMISSION CEO NEIL MCARTHUR RESIGNS AFTER 15 YEARS Sponsored by WITH THE REGULATOR
FRIDAY 19 MAR 2021 GAMBLING COMMISSION CEO NEIL MCARTHUR RESIGNS AFTER 15 YEARS Sponsored by WITH THE REGULATOR THIS WEEK • Flutter to list FanDuel shares? • US sports betting revenue round-up • AGA projects March Madness volumes • EFL chairman rules against sponsorship ban GUEST COLUMN: • PartnerMatrix Gambling Commission CEO Neil McArthur has announced he will leave the regulator after 15 years with the body. McArthur joined the GC in 2006 and became CEO in 2018, with the regulator attributing the “strengthening of protections against gambling harms” during his tenure.
Sponsored by THIS WEEK IN NUMBERS However, with the UK Gambling Act review upcoming, criticism had been aimed at the GC from a multitude of directions. While the industry felt fines from the regulator were too heavy-handed, $1bn campaigners for safer gambling have conversely argued the Gambling Commission doesn’t do enough to protect players. March Madness The GC wrote: “During Neil’s tenure, the Gambling Commission has gone is the first ever through a significant period of change as it equips itself to meet the challenges US sporting of regulating a rapidly changing and increasingly digital gambling market. Neil event to project has overseen strengthening of protections against gambling harms, through 10 figures in legal wagers the banning of gambling on credit cards; through enhanced age verification checks; and, most recently, through new requirements to build in protections to the design of online products. He has led moves to ensure that those impacted by gambling harms have their voices heard in the Commission’s decision making, culminating in the recent establishment of the Lived Experience Advisory Panel. Over the last 2019 When Betway first 12 months, Neil has also successfully navigated the organisation through the challenges that the global pandemic has brought.” McArthur said: “I am proud of everything the Gambling Commission has achieved signed a deal with during my 15 years with the organisation. Berlin International Gaming. The “We have taken significant steps forward to make gambling fairer and safer and operator this week I know I leave the organisation in a strong position to meet its future challenges. renewed that “With a review of the Gambling Act underway now feels the right time to step esports partnership away and allow a new chief executive to lead the Commission on the next stage in its journey.” Chairman of the Gambling Commission Bill Moyes, added: “On behalf of the Board I would like to thank Neil for his many years of commitment and service to the Gambling Commission. A lot has been achieved during his time here and $2.8bn Reported cost Neil can rightly feel proud of the organisation’s progress during his tenure as chief executive.” The Gambling Commission will begin the process of recruiting a CEO for an of Vietnam’s interim period. new integrated resort, to open While a long-term successor is appointed, ongoing deputy CEO Sarah Gardner on 21 April, and COO Sally Jones will jointly become acting CEO. located on GI Verdict: While some may be surprised by the timing of McArthur’s departure, Phu Quoc with the UK Gambling Act Review due later this year, it may make sense now more than ever for the executive to depart. As stated, the Gambling Commission has faced criticism from anti-gambling campaigners for not doing enough to protect players. Whereas fines are regularly €5.0m issued, there is some concern that genuine change is not being encouraged. At the same time, the industry is often quick to push back against any new Fee that LeoVegas regulations or punitive measures put in place by the regulator, leaving it criticised completed for from all sides. the acquisition of Most recently, the UK gaming industry was also hit by what some claim to be sports betting firm the biggest case ever to affect the nation’s gamblers. Football Index, the previously Expekt (£4.3m) much-lauded stock exchange for footballers, has now gone into administration and punters who invested thousands believe the operator “changed the goalposts” in an incredibly unfair manner. Where the Gambling Commission comes into play here is many feel the regulator was wrong to have licensed Football Index, via parent company Bet Index, in the $34m first place if it didn’t understand the model it used. Many believe the model was doomed to fail from the get-go, while the Commission’s removal of the company’s gambling licence after it had gone into Average daily rate of Macau’s gambling administration seems a futile gesture, given the damage has already been done. revenue for the week It’s difficult to know exactly how much of a part this episode played in McArthur’s of 8-14 March resignation but it is certain to have been a factor.
Switching to PartnerMatrix AAiliate Management System It’s time to forget any inconveniences and focus on bringing quality traaic. Switching to PartnerMatrix will give you the most flexible tools to create a powerful aailiate channel. VIEW DETAILS 131% FLUTTER ENTERTAINMENT CONSIDERS LISTING FANDUEL SHARES Year-on-year rise in Delaware online Flutter Entertainment, owner of to assess how best to position itself gaming revenue Paddy Power, Betfair, Sky Bet and to deliver upon the group’s strategy. for February as the PokerStars, is considering taking “Options including the listing in Delaware Lottery its US sports betting business the US of a small shareholding in reported $751,291 for the month FanDuel public. FanDuel are being considered but It wants to list a small number no decision has been made at this of shares and is giving this idea time. Should a decision be made serious consideration. According to proceed with a listing in due $87m to reports, Flutter investors are course, an announcement will be displeased with the company made as appropriate.” undervaluing FanDuel. Flutter invested in FanDuel only Amount for a Investors feel Flutter is trading three years ago. In December last proposed expansion year, it spent £3.2bn ($4.47bn) on FanDuel at a discount compared of Rivers Casino that Des Plaines Council to US rival DraftKings. In 2020, FanDuel, which increased its stake has agreed to DraftKings earned $644m in from 57.8% to 95%. revenue, while FanDuel GI Verdict: Flutter issued the generated $967m. statement in response to media Flutter has sent out an reports that emerged over the 75% announcement in response weekend suggesting the operator to press speculation about was considering its options unhappy investors, making it regarding FanDuel. Capacity for clear a final decision hadn’t The situation implies a major Pennsylvania casinos decision is pending, but this time it been made as of yet. as of 4 April, thanks to a ruling from The operator said: will be Flutter that will want to be Governor Tom Wolf “Flutter regularly evaluates its in control of the manner in which organisational and capital structure it is announced.
Sponsored by PENNSYLVANIA, NEW JERSEY AND MICHIGAN SPORTSBOOKS POST FEBRUARY GAINS February was a bumper month for Pennsylvania sportsbooks took in THE WEEK IN QUOTES sports betting in Pennsylvania, New $509.5m of wagers through February Jersey and Michigan. for a year-on-year increase of 55%. In their first full month of operation, Sports betting handle was down from “The reason online casinos are not Michigan’s online sportsbooks took the all-time record $615.3m wagered in subject to the ‘casino acts’ in the IR $301.9m in wagers, placing the new January, while revenue was $16.4m, a Development Act is because online casinos are illegal in the first place. market fifth in the nation for take. 247% increase from February 2020. There are provisions on casino acts The state also became only the third Given continued restrictions on in the existing IR Development Act, to take $75m in online casino gross everyday life, online wagers naturally but it does not include online casinos receipts in a single month. accounted for the lion’s share of spend; and they are not subject to February’s figures showed a slight 92%, or $469.7m of the month’s sports this regulation.” dip in per-day average betting from betting handle. January’s opening blitz, falling from In New Jersey, sports betting Hachiro Okonogi, chairman of the $11.5m to $10.8m, and total gross handle was up 50% year-on-year to Liberal Democratic Party’s National sports betting receipts fell from $743m, with revenue climbing some Public Safety Commission, explains that $13.3m to $9.5m. 172% on February 2020 to $46m. the opening of Integrated Resorts Such is little cause for worry, however, As was largely the case across the in Japan will not pave the way with bettor enthusiasm clearly high. country, these impressive figures failed for online gaming legislation When the $23.7m in bets placed at to match the highs of the previous month. retail casinos are taken into account, The state’s sportsbooks saw a significant Michigan sportsbooks took in $325.6m drop from the $959m wagered in January, in bets through February. Online and revenue was down 48% from the casinos and poker verticals also posted record high of $83m. strong results, generating $79.7m in Online wagers accounted for 93%, or receipts, up from $29.4m in January. $689m, of the monthly handle, while retail Farther out on the east coast, sportsbooks generated $54m of wagers.
Sponsored by AGA EXPECTS OVER 47M MARCH MADNESS WAGERS The American Gaming Association with 70% of those attributing their “The speed at which Argentina is (AGA) is expecting 47.4 million increased attention to the increased re-regulating is very positive and we are looking forward to supporting Americans to wager on the 2021 availability of sports betting. our partners as they enter this newly March Madness tournament. Bill Miller, president and CEO of the regulated and exciting marketplace.” The total number of bettors is AGA, commented: “The sports betting projected to be similar to 2019’s landscape has changed dramatically Play’n GO chief risk and compliance figures, but the amount placing bets since 2019 and as a result, tournament officer Sissel Weitzhandler after through an online sportsbook are betting has transformed. With more legal, the slots provider secured expected to be dramatically higher. regulated options than ever before, accreditation from the Buenos AGA research found that 17.8 million millions of customers now have safer Aires gambling regulator, LOTBA Americans plan to bet on the event ways to enjoy all the fun and suspense through an online platform, an increase only March Madness provides.” of 206%, while 8.3 million expect to In the last two years, 65.4 million bet at a physical sportsbook, up 79% more Americans across 13 new legal from 2019. jurisdictions have gained the ability to “Her extensive experience across a The Association further projects legally place sports wagers, and results comprehensive range of corporate that 36.7 million bettors will fill out from active states have shown initial issues, and deep knowledge of the a bracket, a drop of 8% from 2019, participation to be high. gaming industry’s unique regulatory and 30.6 million will place more GI Verdict: February’s giant Super and compliance standards will be vital traditional bets on this year’s Bowl market set the tone for American assets for our business going forward.” tournament, up from 17.8 million wagering, and it would seem certain Everi CEO Michael Rumbolz on the in 2019. March Madness will follow suit. The legal company’s appointment of Kate In the past two years, interest in player base has increased dramatically Lowenhar-Fisher as executive vice college basketball has also been in the past two years. There seems little president, chief legal officer – general on the rise. The AGA reports that reason to expect anything other than counsel, and corporate secretary 42% of fans said they followed college a record-breaking tournament basketball more closely this season, for bookmakers.
Sponsored by TAKING STOCK EFL CHAIRMAN RULES AGAINST GAMBLING SPONSORSHIP BAN Rick Parry, chairman of the English don’t have global fan bases to recover like SHARE PRICES COVER THURSDAY Football League (EFL), has warned that other larger clubs. According to Deloitte, 11 MARCH TO THURSDAY 18 MARCH (10:45AM GMT) banning gambling sponsorship would ticket sales were more than one-fifth of be detrimental to smaller clubs. total revenues from Championship clubs The UK Government will review in 2018-19. Flutter Entertainment gambling legislation in the coming Parry says the banning of gambling 6% 16,825 GBp weeks, and anti-gambling groups have sponsorships can lead to a loss of more highlighted football sponsorships with than £40m ($56m) in revenue, a sum he says betting companies contributing to the clubs across the EFL can’t afford to lose. rise in gambling addiction. A total of 24 clubs in the Championship Entain But Parry feels this is unnecessary and have gambling companies as a shirt 4% 1,543 GBp would only lead to smaller clubs losing sponsor, and imposing a ban on them revenue. “There’s no evidence to suggest would be catastrophic, according banning sponsorship will reduce the to Parry. prevalence of problem gambling,” he said. GI Verdict: The Government review Elys Game Technology He added that the EFL, which is of the 2005 Gambling Act looks set to 6.25 USD 10% sponsored by Sky Bet, will submit a case come down hard on the industry as a to the review that will look to prove whole, with football undoubtedly set the rise of problem gambling isn’t to be massively impacted due to its associated with football sponsorships. reliance on gambling sponsorship. MGM Resorts The global pandemic has impacted Given the evidence surrounding 5% 41.23 USD sports globally, with even the largest just how crucial such sponsorship is franchises losing revenue from the lack to smaller football clubs throughout of fans in stadiums. However, no one the EFL, Parry certainly has a valid point. has felt this impact more strongly than Whether or not the Government will take Caesars Entertainment 5% smaller clubs. heed of such a perspective is another 96.04 USD With ticket sales down, small clubs matter entirely.
Provided by fantiniresearch.com FEBRUARY REVENUE REPORTS: KANSAS KS, ME, NM Fantini Research provides gaming revenue TOTAL GAMING REVENUE(M) ANNUAL CHANGE (%) reports for the month of February in the Boot Hill Casino (BUKS) $3.252 - 6.64 states of Kansas, Maine and New Mexico. Kansas Star (BYD) $13.573 -16.22 TOTAL GAMING REVENUE(M) ANNUAL Kansas Crossing $2.233 -28.64 CHANGE (%) TOTAL GAMING REVENUE(M) ANNUAL Boot Hill Casino Hollywood (BUKS) Casino (PENN/ISCA) $3.252 $9.269 - 6.64 -33.37 CHANGE (%) TOTAL GAMING REVENUE(M) ANNUAL Kansas TotalHillStar Boot (BYD)(BUKS) Casino $13.573 $28.327 $3.252 -16.22 -22.86 CHANGE- 6.64 (%) TOTAL GAMING REVENUE(M) ANNUAL Kansas Boot Kansas Crossing HillStar Casino (BYD)(BUKS) $2.233 $3.252 $13.573 -28.64 - 6.64 -16.22 CHANGE (%) Hollywood Boot HillStar Kansas Casino Casino (BYD) Crossing (PENN/ISCA) (BUKS) $9.269 $3.252 $2.233 $13.573 -33.37 - 6.64 -16.22 -28.64 ALL-SOURCES GAMING REVENUE(M) ANNUAL MAINE Total Star Kansas Hollywood (BYD) (PENN/ISCA) Casino Crossing $28.327 $13.573 $2.233 $9.269 CHANGE (%) -22.86 -16.22 -28.64 -33.37 Hollywood Bangor (PENN) $3.388 -21.15 Kansas Total Crossing Hollywood Casino (PENN/ISCA) $2.233 $28.327 $9.269 -28.64 -22.86 -33.37 Oxford (CHDN) $4.461 $9.269 -40.10 Hollywood Total ALL-SOURCESCasino GAMING(PENN/ISCA) $28.327 REVENUE(M) -33.37 -22.86 ANNUAL Total $7.849 -33.17 CHANGE (%) Total $28.327 -22.86 ALL-SOURCES GAMING REVENUE(M) ANNUAL Hollywood Bangor (PENN) $3.388 -21.15 CHANGE (%) ALL-SOURCES GAMING REVENUE(M) ANNUAL Oxford (CHDN) Hollywood Bangor (PENN) $4.461 $3.388 -40.10 -21.15 CHANGE (%) SLOTS ALL-SOURCES GAMING REVENUE(M) REVENUE(M) ANNUAL ANNUAL Total Hollywood Bangor (PENN) Oxford (CHDN) $7.849 $3.388 $4.461 -33.17 CHANGE (%) -21.15 -40.10 CHANGE (%) Hollywood Hollywood Bangor (PENN) Bangor Total (CHDN) Oxford (PENN) $3.037 $3.388 $7.849 $4.461 -14.37 -21.15 -33.17 -40.10 Oxford Oxford (CHDN) Total (CHDN) $3.831 $4.461 $7.849 -36.99 -40.10 -33.17 SLOTS REVENUE(M) ANNUAL Total Slots Total $6.868 $7.849 -28.66 CHANGE (%) -33.17 SLOTS REVENUE(M) ANNUAL Hollywood Bangor (PENN) $3.037 -14.37 CHANGE (%) SLOTS REVENUE(M) ANNUAL Oxford (CHDN) Hollywood Bangor (PENN) $3.831 $3.037 -36.99 -14.37 CHANGE (%) TABLE GAMES SLOTS REVENUE(M) ANNUAL Total Slots Hollywood Oxford Bangor (PENN) (CHDN) $6.868 $3.037 $3.831 -28.66 -14.37 -36.99 CHANGE (%) Hollywood Total Slots Oxford Bangor (PENN) (CHDN) $0.351 $3.037 $6.868 $3.831 -53.21 -14.37 -28.66 -36.99 Oxford (CHDN) Total Slots $0.630 $3.831 $6.868 -53.90 -36.99 -28.66 TABLE GAMES REVENUE(M) ANNUAL Total Table Slots Games $0.981 $6.868 -53.66 -28.66 CHANGE (%) TABLE GAMES REVENUE(M) ANNUAL Hollywood Bangor (PENN) $0.351 -53.21 CHANGE (%) TABLE GAMES REVENUE(M) ANNUAL Oxford (CHDN) Hollywood Bangor (PENN) $0.630 $0.351 -53.90 -53.21 CHANGE (%) NEW MEXICO TABLE GAMES REVENUE(M) ANNUAL Total Table Hollywood Games(PENN) Bangor Oxford (CHDN) $0.981 $0.351 $0.630 -53.66 -53.21 -53.90 CHANGE (%) Racetracks Hollywood Total Table Oxford Bangor Games(PENN) (CHDN) $0.196 $0.351 $0.981 $0.630 -99.15 -53.21 -53.66 -53.90 Oxford (CHDN) Total Table Games $0.630 $0.981 -53.90 -53.66 NEW MEXICO REVENUE(M) ANNUAL Total Table Games $0.981 -53.66 CHANGE (%) NEW MEXICO REVENUE(M) ANNUAL Racetracks $0.196 -99.15 CHANGE (%) NEW MEXICO REVENUE(M) ANNUAL Racetracks $0.196 -99.15 CHANGE (%) NEW MEXICO REVENUE(M) ANNUAL Racetracks $0.196 -99.15 CHANGE (%) Racetracks $0.196 -99.15
PARTNERMATRIX The first ones get to pay for potential players that actually make a commitment with their websites, going much further beyond a The affiliate click that might be irrelevant. The latter, provided they perform, marketing specialists are evaluated on much more objective criteria and are some of the from PartnerMatrix best paid marketing affiliates compared to other industries, with discuss how to turn the average CPA in online gaming between $0.50 and $20. It’s an your affiliate channel expensive marketing channel, but nevertheless one of the best into a game changer performing, with ROI rates also higher than in most industries. In the span of just a few THE RIGHT AFFILIATES FOR YOUR BUSINESS: WHO DELIVERS decades, affiliate marketing THE RESULTS underwent so many transformations “Who are the right affiliates for my website?” is a question one that currently its results must be deciphered by tracking, and hears all the time in the industry. Getting to the right answer, extracting, complex and relevant data flows between the though, is perhaps a matter of asking another more important parties involved. It is a complex landscape that operators question: Who are the customers you target? need to make sense of in order to know where the real value Before operators send affiliates to “shop” for them, it makes more lies. In other words, operators need to be able to discern the sense to know what they need to get. Start with that and work data that really matters in terms of profitability and turn your way backwards, figuring out where your potential players are, affiliate marketing into a game changer for their businesses. where do they spend their time online and what other interests How did we get here? Some 10 years ago, the pay-per-click they have. Based on that, you’ll have a surprisingly generous list programs were ruling the land, and traffic was mostly measured of affiliate websites, communities, bloggers and social media and paid for in quantity, not quality parameters. Yet the groups to choose from. impressive increase in the number of website visitors did Want to target younger generations of legal age? You will most not necessarily translate into a similar revenue increase. probably find them on streaming platforms like Twitch or YouTube Bounce rate was one of the culprits. Yes, affiliates made users Live, or others dedicated to online gambling live streaming. So click, but they rarely made them stay. Which meant they were go ahead and find the streamers that have the audience you desire serving both irrelevant content to potential players, as well as as players and get them aboard your affiliate marketing program. irrelevant traffic to the online gaming businesses. The reasons could be so many, starting from something as simple as a AFFILIATE MARKETING TECH: HOW IT TIES IT ALL TOGETHER geographical mismatch between acquired traffic and the If there’s one thing operators should ask from your affiliate marketing area where a casino or sports betting business operates. tech, it’s to simplify everything for them. That means obtaining Something had to change, and online gaming affiliate everything they need on a single platform they can make their marketing had to be measured relevantly against the own, from stats, traffic analyses and real-time data to creating income it generated. affiliate programs, grouping affiliates and managing payments. Making sure affiliate marketing programs are correctly organised A CHANGE OF OPTICS ON CONVERSION: MEASURE and measured is complex enough in itself, so the software WHAT YOU GET should be the support that streamlines everything and provides The first real shift in how online gaming approaches affiliate transparent data to enable operators to make the best decisions. marketing came with redefining conversion. Today, it’s no Ultimately, the affiliate management platform sets the bar for longer about the clicks. The game changers were the cost your affiliate marketing results. The toolset it offers can limit or per acquisition and revenue share models. And the winners empower your affiliates to deliver what your brand needs, and are operators and affiliates alike. also enable operators to get relevant and transparent data. LATEST ISSUE OUT NOW Produced and published by Players Publishing Ltd. Curated by Tim Poole (Tim.Poole@gamblinginsider.com) with contributions from the Gambling Insider team. All material is strictly copyrighted and all rights reserved. Reproduction without permission is forbidden. Every care is taken to compile GI Friday but we assume no responsibility for the effects arising therefrom. The views expressed are not necessarily those of the publisher. To advertise call +44 (0) 207 729 6279 or email sales@gamblinginsider.com
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